Dstillery Audiences

NCAA FANS

Audience Size: 2.4 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 62.95% 45.19x
NCAA Football Fans 63.67% 43.31x
College Athletic Scholarships Researchers 57.33% 43.28x
MLB Fans 55.02% 41.99x
NFL Fans 55.50% 40.64x
March Madness Enthusiasts 61.94% 40.60x
ESPN Enthusiasts 55.59% 40.47x
Olympic Sports Enthusiasts 62.08% 38.39x
Cleveland Cavaliers Fans 43.26% 37.58x
High School Sports Researchers 52.38% 34.96x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.57x
Maurices 0.03% 1.56x
White House Black Market 0.01% 1.36x
LOFT 0.01% 1.36x
Chicos 0.01% 1.22x
Carhartt 0.18% 1.22x
Lane Bryant 0.01% 1.20x
Buckle 0.01% 1.14x
Old Navy 0.02% 1.14x
Gap 0.01% 1.07x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is ncaa.org.

Website Composition Index
ncaa.org 3.04% 71.46x
tarheelblog.com 1.43% 62.88x
testudotimes.com 1.29% 62.85x
usab.com 1.27% 60.00x
offtackleempire.com 1.99% 59.54x
pga.com 4.38% 57.86x
ncsasports.org 3.40% 55.22x
thedailygopher.com 2.22% 54.60x
midmajormadness.com 1.24% 53.55x
zagsblog.com 2.18% 52.49x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.29% 35.99x
Florida College Athletics 3.28% 32.22x
Virginia Athletics 0.36% 32.00x
Southeast College Athletics 1.32% 31.83x
College Sports 1.15% 30.51x
Pac 12 Sports 0.83% 30.37x
Lacrosse College Athletics 0.76% 28.80x
Upstate New York State Athletics 0.12% 28.40x
New England & Ivy League Sports 1.79% 27.93x
Tennis, Golf & Boxing 4.57% 23.07x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male