Dstillery Audiences

NCAA FANS

Audience Size: 3.1 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 62.50% 42.07x
NCAA Football Fans 64.77% 41.07x
March Madness Enthusiasts 61.49% 39.63x
College Athletic Scholarships Researchers 58.40% 38.97x
MLB Fans 50.39% 35.80x
ESPN Enthusiasts 52.45% 34.00x
NFL Fans 47.68% 33.60x
Olympic Sports Enthusiasts 57.53% 32.53x
High School Sports Researchers 53.70% 32.00x
Duke Blue Devils Fans 49.63% 30.84x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.86x
Old Navy 0.02% 1.35x
Carhartt 0.15% 1.29x
Victoria's Secret 0.01% 1.18x
Mens Wearhouse 0.01% 0.77x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.37% 57.30x
landof10.com 1.92% 54.25x
goduke.com 1.70% 54.17x
bigten.org 1.50% 54.13x
seccountry.com 2.01% 52.67x
gophersports.com 1.05% 52.34x
ncaa.org 8.20% 47.85x
d3football.com 1.39% 46.92x
cyclones.com 1.26% 46.41x
hailstate.com 1.03% 46.38x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.70% 39.14x
Southeast College Athletics 2.73% 34.35x
Florida College Athletics 7.51% 34.31x
Virginia Athletics 0.87% 31.69x
Pac 12 Sports 1.69% 31.56x
Upstate New York State Athletics 0.31% 29.34x
College Sports 2.45% 29.02x
Lacrosse College Athletics 1.67% 27.79x
New England & Ivy League Sports 4.00% 26.26x
Tennis, Golf & Boxing 8.90% 21.09x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male