Explore the NCAA Fans Audience
Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the NCAA Fans audience.
INTERESTS
The NCAA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NCAA Fans audience is March Madness Enthusiasts.
| Interest | Composition | Index |
| March Madness Enthusiasts | 63.14% | 47.90x |
| College Football Fans | 63.19% | 47.83x |
| NCAA Football Fans | 63.45% | 47.31x |
| College Athletic Scholarships Researchers | 56.93% | 46.79x |
| ESPN Enthusiasts | 55.05% | 44.62x |
| MLB Fans | 49.18% | 41.67x |
| NFL Fans | 49.24% | 40.26x |
| Olympic Sports Enthusiasts | 54.43% | 38.69x |
| ACC Fans | 48.31% | 37.36x |
| Cleveland Cavaliers Fans | 37.40% | 36.77x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Curious about what else the NCAA Fans audience is interested in?
Sign Up
APPAREL RETAILERS
The NCAA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NCAA Fans audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.67x |
| Eddie Bauer | 0.01% | 1.48x |
| Jos A. Bank Clothiers | 0.02% | 1.32x |
| Talbots | 0.01% | 1.23x |
| White House Black Market | 0.02% | 1.20x |
| Maurices | 0.04% | 1.17x |
| Mens Wearhouse | 0.04% | 1.17x |
| Chicos | 0.02% | 1.15x |
| Carhartt | 0.25% | 1.14x |
| American Eagle Outfitters | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Want to find more of the NCAA Fans audience in the real world?
Sign Up
WEBSITES
The NCAA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NCAA Fans audience is big12sports.com.
| Website | Composition | Index |
| big12sports.com | 1.86% | 58.49x |
| huskercorner.com | 1.04% | 55.05x |
| midmajormadness.com | 1.25% | 54.05x |
| vegasinsider.com | 2.52% | 52.83x |
| gostanford.com | 1.82% | 52.81x |
| theopenmat.com | 1.04% | 52.37x |
| uclabruins.com | 2.15% | 52.07x |
| thesportsdrop.com | 1.18% | 51.26x |
| gozags.com | 1.51% | 50.85x |
| insidethehall.com | 3.54% | 50.50x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Want to see more of the websites the NCAA Fans audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NCAA Fans audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.43% | 41.22x |
| Illinois College Sports | 0.88% | 34.23x |
| College Sports | 0.80% | 33.93x |
| Florida College Athletics | 1.83% | 33.63x |
| Southeast College Athletics | 2.50% | 33.33x |
| Pac 12 Sports | 3.17% | 33.33x |
| Upstate New York State Athletics | 0.08% | 31.13x |
| New England & Ivy League Sports | 1.48% | 28.50x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.28% | 22.23x |
| Motorsports | 0.92% | 22.05x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Want to see more of the Content Affinities the NCAA Fans audience visits?
Sign Up
DEMOGRAPHICS
The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the NCAA Fans audience?
Sign Up