Dstillery Audiences

NCAA FANS

Audience Size: 2.1 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 67.87% 53.48x
College Football Fans 67.18% 51.82x
Florida State Seminoles Fans 54.94% 50.95x
College Athletic Scholarships Researchers 59.46% 50.86x
Notre Dame Fighting Irish Fans 49.41% 47.90x
March Madness Enthusiasts 60.51% 47.74x
South Carolina Gamecocks Fans 45.75% 42.82x
High School Sports Researchers 51.99% 39.89x
Louisville Cardinals Fans 40.03% 39.80x
MLB Fans 37.15% 38.32x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.69x
Chicos 0.02% 1.49x
Lane Bryant 0.02% 1.36x
Talbots 0.01% 1.32x
White House Black Market 0.02% 1.29x
Michael Kors 0.01% 1.28x
Gap 0.02% 1.18x
Jos A. Bank Clothiers 0.02% 1.16x
Carhartt 0.21% 1.10x
Banana Republic 0.02% 1.08x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is big12sports.com.

Website Composition Index
big12sports.com 2.08% 59.60x
bigten.org 5.92% 58.37x
intermatwrestle.com 1.32% 58.28x
bloggingthebracket.com 2.54% 55.30x
underdogdynasty.com 1.36% 55.15x
huskers.com 2.44% 54.27x
unipanthers.com 1.01% 53.92x
vucommodores.com 1.97% 53.67x
olemisssports.com 2.21% 53.40x
gofrogs.com 1.20% 53.35x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.49% 41.33x
Illinois College Sports 1.79% 36.12x
College Sports 0.81% 35.66x
Southeast College Athletics 4.78% 33.61x
Pac 12 Sports 4.51% 33.55x
New England & Ivy League Sports 2.70% 33.16x
Florida College Athletics 2.67% 32.18x
Upstate New York State Athletics 0.11% 26.68x
Lacrosse College Athletics 0.22% 23.52x
US Soccer 0.34% 22.11x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male