Dstillery Audiences

NCAA FANS

Audience Size: 2.4 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 63.84% 51.46x
NCAA Football Fans 65.25% 50.57x
March Madness Enthusiasts 61.18% 50.18x
MLB Fans 50.66% 42.97x
ESPN Enthusiasts 48.75% 40.88x
High School Sports Researchers 53.05% 40.46x
NFL Fans 47.47% 40.15x
Duke Blue Devils Fans 52.43% 40.09x
Olympic Sports Enthusiasts 56.59% 38.58x
NBA Fans 49.13% 37.41x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.03% 1.43x
Ralph Lauren 0.01% 1.43x
Madewell 0.01% 1.34x
Tommy Bahama 0.03% 1.33x
Belk 0.01% 1.33x
Chicos 0.06% 1.32x
Carhartt 0.07% 1.31x
Eddie Bauer 0.02% 1.31x
White House Black Market 0.10% 1.30x
Talbots 0.04% 1.28x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is awfulannouncing.com.

Website Composition Index
awfulannouncing.com 1.56% 64.17x
pgatourlive.com 1.29% 63.20x
pac-12.com 1.90% 63.04x
diehards.com 2.12% 61.26x
seccountry.com 2.97% 60.67x
goduke.com 3.09% 60.60x
goheels.com 1.68% 59.60x
big12sports.com 2.19% 59.11x
landof10.com 8.47% 58.38x
yalebulldogs.com 1.87% 57.84x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.98% 37.89x
Southeast College Athletics 3.65% 31.35x
Florida College Athletics 9.32% 30.24x
Pac 12 Sports 2.95% 29.99x
Virginia Athletics 1.08% 29.30x
Lacrosse College Athletics 2.23% 27.20x
Upstate New York State Athletics 0.37% 25.18x
College Sports 3.04% 25.03x
New England & Ivy League Sports 5.16% 23.12x
Sports News & Apparel 22.49% 21.81x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male