Dstillery Audiences

NCAA FANS

Audience Size: 2.6 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is March Madness Enthusiasts.

Interest Composition Index
March Madness Enthusiasts 59.31% 40.23x
College Football Fans 64.56% 38.58x
MLB Fans 46.73% 32.95x
ESPN Enthusiasts 44.76% 32.13x
Duke Blue Devils Fans 51.19% 32.11x
NFL Fans 42.60% 30.19x
NBA Fans 44.55% 28.40x
ACC Fans 40.37% 27.88x
Clemson Tigers Fans 47.95% 27.80x
Big East Fans 45.65% 27.63x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.75x
LL Bean 0.01% 1.53x
Columbia 0.01% 1.51x
Ralph Lauren 0.01% 1.47x
Tommy Bahama 0.04% 1.44x
Jos A. Bank Clothiers 0.21% 1.42x
Ann Taylor 0.03% 1.41x
Kate Spade 0.03% 1.40x
J. Crew 0.05% 1.39x
Chicos 0.07% 1.39x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is umterps.com.

Website Composition Index
umterps.com 2.19% 93.11x
flowrestling.org 1.38% 89.03x
clemsontigers.com 2.19% 87.10x
sportsbusinessdaily.com 1.24% 85.12x
uclabruins.com 1.46% 85.11x
pac-12.com 5.27% 83.56x
goholycross.com 1.09% 80.14x
brownbears.com 1.55% 78.61x
verbalcommits.com 4.36% 78.55x
ualbanysports.com 1.16% 77.68x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.97% 34.50x
Florida College Athletics 14.76% 32.33x
Virginia Athletics 1.98% 31.88x
Southeast College Athletics 6.65% 31.68x
Lacrosse College Athletics 4.33% 29.39x
Pac 12 Sports 6.58% 29.29x
College Sports 4.96% 26.73x
Upstate New York State Athletics 0.62% 26.70x
New England & Ivy League Sports 9.20% 24.28x
Sports News & Apparel 34.06% 20.25x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male