Dstillery Audiences

NCAA FANS

Audience Size: 1.9 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is March Madness Enthusiasts.

Interest Composition Index
March Madness Enthusiasts 63.14% 47.90x
College Football Fans 63.19% 47.83x
NCAA Football Fans 63.45% 47.31x
College Athletic Scholarships Researchers 56.93% 46.79x
ESPN Enthusiasts 55.05% 44.62x
MLB Fans 49.18% 41.67x
NFL Fans 49.24% 40.26x
Olympic Sports Enthusiasts 54.43% 38.69x
ACC Fans 48.31% 37.36x
Cleveland Cavaliers Fans 37.40% 36.77x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.67x
Eddie Bauer 0.01% 1.48x
Jos A. Bank Clothiers 0.02% 1.32x
Talbots 0.01% 1.23x
White House Black Market 0.02% 1.20x
Maurices 0.04% 1.17x
Mens Wearhouse 0.04% 1.17x
Chicos 0.02% 1.15x
Carhartt 0.25% 1.14x
American Eagle Outfitters 0.02% 1.14x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.86% 58.49x
huskercorner.com 1.04% 55.05x
midmajormadness.com 1.25% 54.05x
vegasinsider.com 2.52% 52.83x
gostanford.com 1.82% 52.81x
theopenmat.com 1.04% 52.37x
uclabruins.com 2.15% 52.07x
thesportsdrop.com 1.18% 51.26x
gozags.com 1.51% 50.85x
insidethehall.com 3.54% 50.50x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.43% 41.22x
Illinois College Sports 0.88% 34.23x
College Sports 0.80% 33.93x
Florida College Athletics 1.83% 33.63x
Southeast College Athletics 2.50% 33.33x
Pac 12 Sports 3.17% 33.33x
Upstate New York State Athletics 0.08% 31.13x
New England & Ivy League Sports 1.48% 28.50x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.28% 22.23x
Motorsports 0.92% 22.05x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male