Explore the NCAA Fans Audience
Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the NCAA Fans audience.
INTERESTS
The NCAA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NCAA Fans audience is College Football Fans.
| Interest | Composition | Index |
| College Football Fans | 61.03% | 33.31x |
| NCAA Football Fans | 62.22% | 32.58x |
| March Madness Enthusiasts | 60.20% | 31.74x |
| College Athletic Scholarships Researchers | 59.70% | 29.34x |
| MLB Fans | 50.52% | 28.90x |
| NFL Fans | 47.49% | 27.92x |
| ESPN Enthusiasts | 48.70% | 27.86x |
| Duke Blue Devils Fans | 48.39% | 27.34x |
| High School Sports Researchers | 52.98% | 26.31x |
| Olympic Sports Enthusiasts | 58.01% | 25.64x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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APPAREL RETAILERS
The NCAA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NCAA Fans audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.04% | 1.27x |
| Chicos | 0.05% | 1.23x |
| Tommy Bahama | 0.01% | 1.21x |
| Talbots | 0.03% | 1.21x |
| Buckle | 0.04% | 1.17x |
| Carhartt | 0.28% | 1.13x |
| Ann Taylor | 0.01% | 1.13x |
| White House Black Market | 0.05% | 1.13x |
| Madewell | 0.02% | 1.12x |
| J. Crew | 0.04% | 1.11x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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WEBSITES
The NCAA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NCAA Fans audience is big12sports.com.
| Website | Composition | Index |
| big12sports.com | 1.42% | 44.13x |
| seccountry.com | 1.86% | 42.72x |
| diehards.com | 1.18% | 42.70x |
| goheels.com | 1.00% | 42.56x |
| bigten.org | 1.31% | 42.06x |
| goduke.com | 1.77% | 41.85x |
| d1baseball.com | 2.77% | 40.63x |
| landof10.com | 4.47% | 40.06x |
| theopen.com | 1.75% | 37.55x |
| uwbadgers.com | 1.06% | 36.49x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.62% | 27.18x |
| Southeast College Athletics | 2.42% | 24.08x |
| Florida College Athletics | 6.84% | 23.56x |
| Virginia Athletics | 0.73% | 22.83x |
| Pac 12 Sports | 1.97% | 22.46x |
| Lacrosse College Athletics | 1.54% | 20.66x |
| College Sports | 2.24% | 20.59x |
| Upstate New York State Athletics | 0.28% | 19.85x |
| New England & Ivy League Sports | 3.74% | 18.15x |
| Sports News & Apparel | 17.81% | 16.50x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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DEMOGRAPHICS
The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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