Dstillery Audiences

NCAA FANS

Audience Size: 2.2 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is March Madness Enthusiasts.

Interest Composition Index
March Madness Enthusiasts 58.92% 77.19x
College Football Fans 63.47% 75.63x
NCAA Football Fans 68.51% 67.65x
MLB Fans 43.94% 62.34x
ESPN Enthusiasts 41.61% 59.63x
Duke Blue Devils Fans 49.72% 59.53x
High School Sports Researchers 45.66% 57.85x
NFL Fans 40.22% 55.07x
Notre Dame Fighting Irish Fans 36.20% 54.12x
Clemson Tigers Fans 45.30% 53.48x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 1.89x
Jos A. Bank Clothiers 0.41% 1.66x
Talbots 0.05% 1.66x
Ann Taylor 0.02% 1.66x
Bonobos 0.05% 1.63x
Topshop 0.01% 1.52x
Kate Spade 0.02% 1.49x
Free People 0.02% 1.49x
The North Face 0.02% 1.47x
Intermix 0.01% 1.45x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is collegesportsmadness.com.

Website Composition Index
collegesportsmadness.com 1.03% 79.68x
umterps.com 1.96% 75.56x
flowrestling.org 1.22% 73.99x
bloggingthebracket.com 1.02% 72.03x
clemsontigers.com 1.96% 70.65x
d3hoops.com 1.29% 68.61x
sportsbusinessdaily.com 1.09% 68.21x
verbalcommits.com 4.93% 67.49x
uclabruins.com 1.36% 67.47x
brownbears.com 1.61% 67.33x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 2.07% 45.99x
Southeast College Athletics 7.09% 39.51x
Virginia Athletics 2.12% 39.15x
Florida College Athletics 15.78% 38.50x
Pac 12 Sports 6.27% 37.16x
Lacrosse College Athletics 4.27% 35.50x
Upstate New York State Athletics 0.64% 33.16x
College Sports 5.01% 32.85x
New England & Ivy League Sports 9.59% 29.27x
Sports News & Apparel 32.92% 24.58x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male