Dstillery Audiences

NCAA FANS

Audience Size: 5 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 61.03% 33.31x
NCAA Football Fans 62.22% 32.58x
March Madness Enthusiasts 60.20% 31.74x
College Athletic Scholarships Researchers 59.70% 29.34x
MLB Fans 50.52% 28.90x
NFL Fans 47.49% 27.92x
ESPN Enthusiasts 48.70% 27.86x
Duke Blue Devils Fans 48.39% 27.34x
High School Sports Researchers 52.98% 26.31x
Olympic Sports Enthusiasts 58.01% 25.64x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 1.27x
Chicos 0.05% 1.23x
Tommy Bahama 0.01% 1.21x
Talbots 0.03% 1.21x
Buckle 0.04% 1.17x
Carhartt 0.28% 1.13x
Ann Taylor 0.01% 1.13x
White House Black Market 0.05% 1.13x
Madewell 0.02% 1.12x
J. Crew 0.04% 1.11x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.42% 44.13x
seccountry.com 1.86% 42.72x
diehards.com 1.18% 42.70x
goheels.com 1.00% 42.56x
bigten.org 1.31% 42.06x
goduke.com 1.77% 41.85x
d1baseball.com 2.77% 40.63x
landof10.com 4.47% 40.06x
theopen.com 1.75% 37.55x
uwbadgers.com 1.06% 36.49x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.62% 27.18x
Southeast College Athletics 2.42% 24.08x
Florida College Athletics 6.84% 23.56x
Virginia Athletics 0.73% 22.83x
Pac 12 Sports 1.97% 22.46x
Lacrosse College Athletics 1.54% 20.66x
College Sports 2.24% 20.59x
Upstate New York State Athletics 0.28% 19.85x
New England & Ivy League Sports 3.74% 18.15x
Sports News & Apparel 17.81% 16.50x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male