Dstillery Audiences

NCAA FANS

Audience Size: 2.2 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is March Madness Enthusiasts.

Interest Composition Index
March Madness Enthusiasts 57.22% 46.99x
College Football Fans 62.56% 39.87x
MLB Fans 45.84% 35.28x
Duke Blue Devils Fans 51.32% 33.48x
NFL Fans 41.51% 32.50x
NBA Fans 43.57% 32.28x
Clemson Tigers Fans 48.43% 27.84x
NCAA Football Fans 83.20% 27.75x
Notre Dame Fighting Irish Fans 38.18% 27.48x
Syracuse Orangemen Fans 37.05% 27.39x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.41x
J. Crew 0.03% 1.33x
Chicos 0.05% 1.32x
REI 0.02% 1.27x
Patagonia 0.01% 1.17x
Talbots 0.04% 1.15x
Gymboree 0.03% 1.15x
Ann Taylor 0.02% 1.15x
H&M 0.04% 1.15x
Madewell 0.01% 1.12x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is sportswriters.net.

Website Composition Index
sportswriters.net 0.47% 123.66x
collegebaseballdaily.com 0.52% 113.64x
d3sports.com 0.30% 112.86x
mvc-sports.com 0.35% 112.20x
saintpeterspeacocks.com 0.28% 108.87x
collegesportsmadness.com 1.04% 107.56x
bigeast.com 0.51% 106.30x
fairfieldstags.com 0.33% 106.22x
smcgaels.com 0.36% 105.66x
laxpower.com 1.47% 105.42x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.23% 44.52x
Florida College Athletics 15.32% 35.42x
Virginia Athletics 1.98% 34.97x
Southeast College Athletics 6.55% 34.78x
Pac 12 Sports 6.61% 32.51x
Lacrosse College Athletics 5.11% 31.37x
Upstate New York State Athletics 0.65% 29.78x
College Sports 5.03% 28.35x
New England & Ivy League Sports 9.48% 26.35x
Sports News & Apparel 38.38% 20.32x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999