Dstillery Audiences

NCAA FANS

Audience Size: 1.6 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 93.47% 82.69x
NCAA Football Fans 68.71% 61.38x
College Athletic Scholarships Researchers 60.78% 58.65x
March Madness Enthusiasts 61.34% 53.58x
High School Sports Researchers 55.01% 46.63x
Florida State Seminoles Fans 57.88% 43.90x
ESPN Enthusiasts 41.22% 43.38x
Duke Blue Devils Fans 57.30% 43.16x
Notre Dame Fighting Irish Fans 48.55% 43.12x
Northwestern Wildcats Fans 46.23% 42.73x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Coach.

Location Composition Index
Coach 0.01% 2.08x
LOFT 0.02% 1.87x
Lululemon 0.02% 1.63x
Lane Bryant 0.01% 1.48x
Old Navy 0.03% 1.47x
Chicos 0.02% 1.40x
Maurices 0.04% 1.34x
Gap 0.01% 1.29x
Victoria's Secret 0.01% 1.20x
American Eagle Outfitters 0.02% 1.18x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is bigten.org.

Website Composition Index
bigten.org 3.71% 78.39x
big12sports.com 1.27% 77.98x
bloggingthebracket.com 1.72% 73.29x
vucommodores.com 1.12% 72.17x
huskers.com 1.49% 70.41x
texassports.com 1.78% 68.12x
fbschedules.com 3.90% 66.18x
warrennolan.com 1.40% 65.76x
ohiostatebuckeyes.com 2.33% 65.54x
purduesports.com 1.80% 64.11x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.65% 42.37x
Virginia Athletics 0.33% 41.06x
Illinois College Sports 1.34% 39.04x
Southeast College Athletics 3.84% 38.51x
New England & Ivy League Sports 1.80% 37.75x
Pac 12 Sports 3.67% 36.72x
Florida College Athletics 2.13% 35.92x
Upstate New York State Athletics 0.12% 34.56x
US Soccer 0.46% 27.86x
Lacrosse College Athletics 0.24% 23.68x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male