Dstillery Audiences

NCAA FANS

Audience Size: 2.6 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 63.72% 41.76x
March Madness Enthusiasts 61.53% 41.04x
NCAA Football Fans 63.56% 40.91x
College Athletic Scholarships Researchers 58.08% 38.62x
ESPN Enthusiasts 54.54% 38.04x
MLB Fans 50.50% 36.86x
NFL Fans 49.52% 36.05x
Olympic Sports Enthusiasts 55.89% 34.38x
Cleveland Cavaliers Fans 38.41% 33.02x
ACC Fans 48.32% 32.17x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.62x
Eddie Bauer 0.01% 1.45x
Chicos 0.02% 1.44x
White House Black Market 0.02% 1.35x
Talbots 0.01% 1.25x
Gap 0.02% 1.20x
LOFT 0.02% 1.17x
Banana Republic 0.02% 1.10x
Victoria's Secret 0.03% 1.09x
Carhartt 0.20% 1.08x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is ncsasports.org.

Website Composition Index
ncsasports.org 1.17% 57.32x
ukathletics.com 1.13% 53.68x
teamusa.org 1.10% 51.65x
thedailygopher.com 2.08% 51.01x
midmajormadness.com 1.31% 50.15x
crimsonquarry.com 1.05% 49.50x
big12sports.com 1.89% 48.46x
ndinsider.com 2.56% 47.71x
insidenu.com 1.43% 47.58x
huskercorner.com 1.13% 47.12x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.57% 35.43x
Florida College Athletics 2.39% 34.57x
Illinois College Sports 0.84% 34.43x
Southeast College Athletics 2.51% 32.34x
College Sports 0.92% 32.00x
Pac 12 Sports 2.92% 30.77x
New England & Ivy League Sports 1.54% 28.02x
Upstate New York State Athletics 0.07% 23.97x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 22.75x
Horse Racing 0.55% 22.52x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male