Dstillery Audiences

NCAA FANS

Audience Size: 3.1 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 63.01% 41.44x
College Football Fans 62.83% 41.00x
College Athletic Scholarships Researchers 57.65% 38.77x
March Madness Enthusiasts 60.56% 38.30x
MLB Fans 50.14% 36.06x
ESPN Enthusiasts 51.17% 34.61x
NFL Fans 48.96% 33.36x
Olympic Sports Enthusiasts 57.48% 32.59x
High School Sports Researchers 52.77% 32.04x
Cleveland Cavaliers Fans 40.41% 30.49x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.80x
Maurices 0.02% 1.67x
Buckle 0.01% 1.55x
White House Black Market 0.01% 1.40x
Victoria's Secret 0.01% 1.35x
Old Navy 0.02% 1.28x
Journeys 0.01% 1.27x
Chicos 0.01% 1.24x
Carhartt 0.20% 1.24x
The Childrens Place 0.01% 1.17x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.04% 59.53x
bigten.org 1.24% 56.99x
goduke.com 1.29% 56.23x
ncaa.org 6.27% 52.41x
d3football.com 1.15% 52.39x
njcaa.org 1.59% 50.58x
naia.org 1.02% 50.47x
cyclones.com 1.06% 50.46x
soonersports.com 1.82% 49.45x
btpowerhouse.com 1.04% 47.57x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.54% 38.99x
Florida College Athletics 5.80% 34.90x
Southeast College Athletics 2.09% 34.16x
Virginia Athletics 0.71% 33.08x
Pac 12 Sports 1.26% 31.77x
College Sports 2.03% 29.90x
Upstate New York State Athletics 0.23% 28.24x
Lacrosse College Athletics 1.32% 27.74x
New England & Ivy League Sports 3.16% 27.25x
Tennis, Golf & Boxing 7.24% 21.94x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male