Dstillery Audiences

NCAA FANS

Audience Size: 3.2 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 66.61% 48.64x
College Football Fans 65.99% 48.24x
March Madness Enthusiasts 62.67% 46.42x
MLB Fans 50.19% 40.90x
Duke Blue Devils Fans 52.96% 39.31x
NFL Fans 47.30% 38.60x
ESPN Enthusiasts 48.76% 38.47x
High School Sports Researchers 53.09% 38.39x
Olympic Sports Enthusiasts 56.06% 36.19x
NBA Fans 48.16% 35.88x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.44% 1.71x
Bonobos 0.13% 1.69x
White House Black Market 0.47% 1.51x
Supreme 0.01% 1.39x
Buckle 0.35% 1.38x
Mens Wearhouse 0.60% 1.38x
Johnston and Murphy 0.60% 1.33x
Talbots 0.06% 1.32x
Chicos 0.07% 1.13x
REI 0.02% 1.10x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is btn.com.

Website Composition Index
btn.com 2.79% 61.87x
gostanford.com 1.09% 58.82x
pac-12.com 2.29% 58.80x
diehards.com 2.67% 57.99x
seccountry.com 3.80% 57.96x
verbalcommits.com 3.04% 56.52x
goheels.com 2.06% 56.24x
big12sports.com 2.72% 56.13x
awfulannouncing.com 1.82% 55.16x
virginiasports.com 1.17% 55.15x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.12% 34.33x
Southeast College Athletics 4.15% 29.74x
Florida College Athletics 10.05% 28.66x
Virginia Athletics 1.22% 28.65x
Pac 12 Sports 3.39% 28.52x
Upstate New York State Athletics 0.38% 26.52x
Lacrosse College Athletics 2.52% 26.04x
College Sports 3.21% 25.00x
New England & Ivy League Sports 5.77% 23.08x
Sports News & Apparel 23.89% 20.64x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male