Explore the NCAA Fans Audience
Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the NCAA Fans audience.
INTERESTS
The NCAA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NCAA Fans audience is College Football Fans.
| Interest | Composition | Index |
| College Football Fans | 93.47% | 82.69x |
| NCAA Football Fans | 68.71% | 61.38x |
| College Athletic Scholarships Researchers | 60.78% | 58.65x |
| March Madness Enthusiasts | 61.34% | 53.58x |
| High School Sports Researchers | 55.01% | 46.63x |
| Florida State Seminoles Fans | 57.88% | 43.90x |
| ESPN Enthusiasts | 41.22% | 43.38x |
| Duke Blue Devils Fans | 57.30% | 43.16x |
| Notre Dame Fighting Irish Fans | 48.55% | 43.12x |
| Northwestern Wildcats Fans | 46.23% | 42.73x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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APPAREL RETAILERS
The NCAA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NCAA Fans audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 2.08x |
| LOFT | 0.02% | 1.87x |
| Lululemon | 0.02% | 1.63x |
| Lane Bryant | 0.01% | 1.48x |
| Old Navy | 0.03% | 1.47x |
| Chicos | 0.02% | 1.40x |
| Maurices | 0.04% | 1.34x |
| Gap | 0.01% | 1.29x |
| Victoria's Secret | 0.01% | 1.20x |
| American Eagle Outfitters | 0.02% | 1.18x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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WEBSITES
The NCAA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NCAA Fans audience is bigten.org.
| Website | Composition | Index |
| bigten.org | 3.71% | 78.39x |
| big12sports.com | 1.27% | 77.98x |
| bloggingthebracket.com | 1.72% | 73.29x |
| vucommodores.com | 1.12% | 72.17x |
| huskers.com | 1.49% | 70.41x |
| texassports.com | 1.78% | 68.12x |
| fbschedules.com | 3.90% | 66.18x |
| warrennolan.com | 1.40% | 65.76x |
| ohiostatebuckeyes.com | 2.33% | 65.54x |
| purduesports.com | 1.80% | 64.11x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NCAA Fans audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 0.65% | 42.37x |
| Virginia Athletics | 0.33% | 41.06x |
| Illinois College Sports | 1.34% | 39.04x |
| Southeast College Athletics | 3.84% | 38.51x |
| New England & Ivy League Sports | 1.80% | 37.75x |
| Pac 12 Sports | 3.67% | 36.72x |
| Florida College Athletics | 2.13% | 35.92x |
| Upstate New York State Athletics | 0.12% | 34.56x |
| US Soccer | 0.46% | 27.86x |
| Lacrosse College Athletics | 0.24% | 23.68x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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DEMOGRAPHICS
The NCAA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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