Explore the NCAA Fans Audience
Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the NCAA Fans audience.
INTERESTS
The NCAA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NCAA Fans audience is March Madness Enthusiasts.
| Interest | Composition | Index |
| March Madness Enthusiasts | 57.22% | 46.99x |
| College Football Fans | 62.56% | 39.87x |
| MLB Fans | 45.84% | 35.28x |
| Duke Blue Devils Fans | 51.32% | 33.48x |
| NFL Fans | 41.51% | 32.50x |
| NBA Fans | 43.57% | 32.28x |
| Clemson Tigers Fans | 48.43% | 27.84x |
| NCAA Football Fans | 83.20% | 27.75x |
| Notre Dame Fighting Irish Fans | 38.18% | 27.48x |
| Syracuse Orangemen Fans | 37.05% | 27.39x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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APPAREL RETAILERS
The NCAA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NCAA Fans audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.03% | 1.41x |
| J. Crew | 0.03% | 1.33x |
| Chicos | 0.05% | 1.32x |
| REI | 0.02% | 1.27x |
| Patagonia | 0.01% | 1.17x |
| Talbots | 0.04% | 1.15x |
| Gymboree | 0.03% | 1.15x |
| Ann Taylor | 0.02% | 1.15x |
| H&M | 0.04% | 1.15x |
| Madewell | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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WEBSITES
The NCAA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NCAA Fans audience is sportswriters.net.
| Website | Composition | Index |
| sportswriters.net | 0.47% | 123.66x |
| collegebaseballdaily.com | 0.52% | 113.64x |
| d3sports.com | 0.30% | 112.86x |
| mvc-sports.com | 0.35% | 112.20x |
| saintpeterspeacocks.com | 0.28% | 108.87x |
| collegesportsmadness.com | 1.04% | 107.56x |
| bigeast.com | 0.51% | 106.30x |
| fairfieldstags.com | 0.33% | 106.22x |
| smcgaels.com | 0.36% | 105.66x |
| laxpower.com | 1.47% | 105.42x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 1.23% | 44.52x |
| Florida College Athletics | 15.32% | 35.42x |
| Virginia Athletics | 1.98% | 34.97x |
| Southeast College Athletics | 6.55% | 34.78x |
| Pac 12 Sports | 6.61% | 32.51x |
| Lacrosse College Athletics | 5.11% | 31.37x |
| Upstate New York State Athletics | 0.65% | 29.78x |
| College Sports | 5.03% | 28.35x |
| New England & Ivy League Sports | 9.48% | 26.35x |
| Sports News & Apparel | 38.38% | 20.32x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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DEMOGRAPHICS
The NCAA Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
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