Explore the NCAA Fans Audience
Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the NCAA Fans audience.
INTERESTS
The NCAA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NCAA Fans audience is March Madness Enthusiasts.
| Interest | Composition | Index |
| March Madness Enthusiasts | 59.31% | 40.23x |
| College Football Fans | 64.56% | 38.58x |
| MLB Fans | 46.73% | 32.95x |
| ESPN Enthusiasts | 44.76% | 32.13x |
| Duke Blue Devils Fans | 51.19% | 32.11x |
| NFL Fans | 42.60% | 30.19x |
| NBA Fans | 44.55% | 28.40x |
| ACC Fans | 40.37% | 27.88x |
| Clemson Tigers Fans | 47.95% | 27.80x |
| Big East Fans | 45.65% | 27.63x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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APPAREL RETAILERS
The NCAA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NCAA Fans audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.75x |
| LL Bean | 0.01% | 1.53x |
| Columbia | 0.01% | 1.51x |
| Ralph Lauren | 0.01% | 1.47x |
| Tommy Bahama | 0.04% | 1.44x |
| Jos A. Bank Clothiers | 0.21% | 1.42x |
| Ann Taylor | 0.03% | 1.41x |
| Kate Spade | 0.03% | 1.40x |
| J. Crew | 0.05% | 1.39x |
| Chicos | 0.07% | 1.39x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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WEBSITES
The NCAA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NCAA Fans audience is umterps.com.
| Website | Composition | Index |
| umterps.com | 2.19% | 93.11x |
| flowrestling.org | 1.38% | 89.03x |
| clemsontigers.com | 2.19% | 87.10x |
| sportsbusinessdaily.com | 1.24% | 85.12x |
| uclabruins.com | 1.46% | 85.11x |
| pac-12.com | 5.27% | 83.56x |
| goholycross.com | 1.09% | 80.14x |
| brownbears.com | 1.55% | 78.61x |
| verbalcommits.com | 4.36% | 78.55x |
| ualbanysports.com | 1.16% | 77.68x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 1.97% | 34.50x |
| Florida College Athletics | 14.76% | 32.33x |
| Virginia Athletics | 1.98% | 31.88x |
| Southeast College Athletics | 6.65% | 31.68x |
| Lacrosse College Athletics | 4.33% | 29.39x |
| Pac 12 Sports | 6.58% | 29.29x |
| College Sports | 4.96% | 26.73x |
| Upstate New York State Athletics | 0.62% | 26.70x |
| New England & Ivy League Sports | 9.20% | 24.28x |
| Sports News & Apparel | 34.06% | 20.25x |
Composition Percentage:
The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
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DEMOGRAPHICS
The NCAA Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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