Dstillery Audiences

NCAA FANS

Audience Size: 2.4 Million Devices

Explore the NCAA Fans Audience

Below you'll find more information about the NCAA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NCAA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NCAA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Fans audience is March Madness Enthusiasts.

Interest Composition Index
March Madness Enthusiasts 57.07% 46.47x
College Football Fans 63.41% 40.27x
MLB Fans 46.36% 34.30x
Duke Blue Devils Fans 51.79% 33.20x
NFL Fans 41.67% 31.76x
NBA Fans 43.57% 30.89x
Big East Fans 45.31% 29.35x
ACC Fans 40.95% 28.62x
Clemson Tigers Fans 48.00% 28.03x
NCAA Football Fans 82.61% 27.85x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Interest attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NCAA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Fans audience is Lululemon.

Location Composition Index
Lululemon 0.07% 1.47x
Urban Outfitters 0.05% 1.40x
Ann Taylor 0.02% 1.37x
Chicos 0.07% 1.35x
Kate Spade 0.02% 1.33x
Madewell 0.02% 1.31x
Talbots 0.06% 1.25x
Gymboree 0.04% 1.22x
Club Monaco 0.01% 1.19x
Tommy Bahama 0.03% 1.18x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Location attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NCAA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Fans audience is laxpower.com.

Website Composition Index
laxpower.com 1.21% 99.76x
collegesportsmadness.com 1.00% 96.95x
coachingsearch.com 1.19% 96.02x
d1baseball.com 1.80% 91.81x
gocolumbialions.com 1.01% 82.41x
umterps.com 2.77% 82.10x
goholycross.com 1.15% 79.05x
brownbears.com 1.57% 78.67x
midmajormadness.com 1.35% 78.50x
d3hoops.com 1.06% 78.34x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Web attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.62% 39.55x
Virginia Athletics 1.96% 34.52x
Southeast College Athletics 6.59% 34.09x
Florida College Athletics 15.33% 34.03x
Pac 12 Sports 6.71% 31.27x
Lacrosse College Athletics 4.81% 31.00x
Upstate New York State Athletics 0.63% 29.08x
College Sports 5.20% 27.72x
New England & Ivy League Sports 9.54% 25.35x
Sports News & Apparel 37.13% 20.19x
Composition Percentage: The overlap percentage between the NCAA Fans audience and the Content Affinity attribute.
Index: A comparison of the NCAA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NCAA Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male