NCAA FOOTBALL FANS

Audience Size: 5 Million Devices

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Explore the NCAA Football Fans Audience

Below you'll find more information about the NCAA Football Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the NCAA Football Fans audience.

INTERESTS

The NCAA Football Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NCAA Football Fans audience is March Madness Enthusiasts.

Interest	Composition	Index
March Madness Enthusiasts	38.02%	31.22x
NCAA Fans	36.54%	27.75x
College Football Fans	42.44%	27.05x
Duke Blue Devils Fans	33.97%	22.16x
NFL Fans	26.93%	21.09x
Notre Dame Fighting Irish Fans	29.14%	20.97x
MLB Fans	27.24%	20.96x
Clemson Tigers Fans	35.41%	20.36x
Syracuse Orangemen Fans	27.37%	20.23x
Ohio State Buckeyes Fans	28.78%	20.12x

Composition Percentage: The overlap percentage between the NCAA Football Fans audience and the Interest attribute.

Index: A comparison of the NCAA Football Fans audience to the internet population.

APPAREL RETAILERS

The NCAA Football Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NCAA Football Fans audience is Chicos.

Location	Composition	Index
Chicos	0.06%	1.35x
Eddie Bauer	0.01%	1.19x
Gymboree	0.03%	1.16x
Aeropostale	0.03%	1.16x
American Apparel	0.03%	1.15x
Tommy Bahama	0.03%	1.14x
J. Crew	0.03%	1.14x
The North Face	0.02%	1.13x
Brooks Brothers	0.03%	1.12x
Belk	0.02%	1.12x

Composition Percentage: The overlap percentage between the NCAA Football Fans audience and the Location attribute.

Index: A comparison of the NCAA Football Fans audience to the internet population.

WEBSITES

The NCAA Football Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NCAA Football Fans audience is sportswriters.net.

Website	Composition	Index
sportswriters.net	0.28%	74.11x
coachingsearch.com	0.95%	71.79x
ncaafootball.com	0.07%	69.09x
d1baseball.com	1.30%	68.38x
collegesportsmadness.com	0.64%	66.32x
collegebaseballdaily.com	0.29%	65.19x
canesinsight.com	0.18%	64.91x
rolltide.com	0.14%	64.66x
rushthecourt.net	0.15%	64.39x
bulldawgillustrated.com	0.12%	63.99x

Composition Percentage: The overlap percentage between the NCAA Football Fans audience and the Web attribute.

Index: A comparison of the NCAA Football Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NCAA Football Fans audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.62%	22.57x
Southeast College Athletics	3.66%	19.42x
Florida College Athletics	8.39%	19.39x
Virginia Athletics	1.08%	18.96x
Pac 12 Sports	3.85%	18.92x
Upstate New York State Athletics	0.37%	16.77x
Lacrosse College Athletics	2.66%	16.37x
College Sports	2.75%	15.49x
New England & Ivy League Sports	4.92%	13.70x
Sports News & Apparel	25.29%	13.39x

Composition Percentage: The overlap percentage between the NCAA Football Fans audience and the Content Affinity attribute.

Index: A comparison of the NCAA Football Fans audience to the internet population.

DEMOGRAPHICS

The NCAA Football Fans audience resonates most for the following age and income brackets.

Age

45-54

Income

$150,000-$249,999