Dstillery Audiences

NFL FANS

Audience Size: 2.3 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 55.11% 43.08x
Los Angeles Rams Fans 53.06% 42.80x
Cincinnati Bengals Fans 53.27% 42.33x
Miami Dolphins Fans 49.72% 39.37x
Fantasy Football Enthusiasts 50.84% 39.31x
MLB Fans 49.81% 38.33x
NBA Fans 50.82% 37.65x
Washington Redskins Fans 47.76% 37.11x
Arizona Cardinals Fans 47.78% 36.96x
Tennessee Titans Fans 51.07% 36.88x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.34x
Armani 0.02% 1.31x
Ann Taylor 0.02% 1.26x
Chicos 0.05% 1.25x
Levi Strauss 0.01% 1.23x
Urban Outfitters 0.05% 1.23x
American Eagle Outfitters 0.05% 1.21x
LOFT 0.04% 1.18x
J. Crew 0.03% 1.17x
Talbots 0.04% 1.17x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is profootballfocus.com.

Website Composition Index
profootballfocus.com 0.49% 141.55x
nationalfootballpost.com 1.31% 130.69x
nextimpulsesports.com 0.52% 127.50x
joebucsfan.com 0.64% 114.46x
draftcountdown.com 0.30% 113.15x
fanragsports.com 0.71% 113.05x
draftblaster.com 0.74% 112.00x
withthefirstpick.com 0.87% 106.89x
fanspeak.com 1.33% 106.69x
sheridanhoops.com 0.50% 101.43x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 34.95% 20.39x
Illinois College Sports 0.46% 16.64x
Sports Apparel 1.25% 16.58x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.18% 15.42x
Latest Sports News 87.95% 15.37x
Alternative Streaming Services 0.83% 14.20x
Pac 12 Sports 2.83% 13.92x
News Cluster 29.48% 13.91x
Florida College Athletics 5.98% 13.83x
Southeast College Athletics 2.59% 13.76x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999