Dstillery Audiences

NFL FANS

Audience Size: 3.1 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 63.89% 43.82x
ESPN Enthusiasts 64.18% 43.73x
Los Angeles Rams Fans 60.71% 42.09x
Cincinnati Bengals Fans 58.00% 41.13x
MLB Fans 53.90% 40.23x
Miami Dolphins Fans 56.97% 39.95x
Kansas City Chiefs Fans 60.52% 39.78x
Olympic Sports Enthusiasts 63.97% 38.25x
Minnesota Vikings Fans 51.55% 37.73x
Pittsburgh Steelers Fans 54.25% 37.49x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.94x
Jos A. Bank Clothiers 0.01% 1.75x
Victoria's Secret 0.02% 1.44x
White House Black Market 0.01% 1.42x
Lane Bryant 0.01% 1.41x
Chicos 0.01% 1.39x
Dressbarn 0.01% 1.28x
Old Navy 0.02% 1.15x
Maurices 0.02% 1.13x
Mens Wearhouse 0.01% 1.10x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is footballmaven.io.

Website Composition Index
footballmaven.io 2.60% 63.67x
playerprofiler.com 1.09% 57.07x
draftscout.com 1.34% 55.50x
profootballweekly.com 2.11% 55.29x
drafttek.com 3.06% 54.48x
withthefirstpick.com 9.14% 54.00x
boltsfromtheblue.com 3.35% 51.07x
phinphanatic.com 6.33% 50.53x
fanspeak.com 1.54% 50.51x
nflmocks.com 13.74% 50.23x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 35.21% 21.82x
Illinois College Sports 0.26% 18.97x
Florida College Athletics 2.95% 17.88x
Southeast College Athletics 1.09% 17.82x
Upstate New York State Athletics 0.14% 17.66x
Virginia Athletics 0.37% 17.32x
Pac 12 Sports 0.65% 16.24x
Gossip & Rumors 33.52% 15.80x
Motorsports 1.46% 15.23x
Tennis, Golf & Boxing 4.89% 14.87x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male