Dstillery Audiences

NFL FANS

Audience Size: 2 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is Miami Dolphins Fans.

Interest Composition Index
Miami Dolphins Fans 64.14% 44.99x
San Francisco 49ers Fans 63.23% 44.02x
Houston Texans Fans 62.12% 43.91x
Kansas City Chiefs Fans 53.10% 43.67x
Los Angeles Rams Fans 48.01% 43.57x
Cincinnati Bengals Fans 48.03% 41.97x
ESPN Enthusiasts 49.10% 41.61x
Baltimore Ravens Fans 58.13% 40.66x
Minnesota Vikings Fans 47.73% 40.44x
Carolina Panthers Fans 59.31% 40.24x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.39x
Forever 21 0.01% 1.39x
Mens Wearhouse 0.02% 1.26x
Chicos 0.02% 1.20x
Eddie Bauer 0.01% 1.19x
Lane Bryant 0.01% 1.13x
Carhartt 0.18% 1.07x
Buckle 0.02% 1.07x
H&M 0.01% 1.05x
Gymboree 0.02% 1.04x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is withthefirstpick.com.

Website Composition Index
withthefirstpick.com 2.80% 59.13x
nflanalysis.net 4.70% 56.09x
nflmocks.com 3.45% 55.48x
raisingzona.com 3.55% 52.60x
sportdfw.com 2.45% 49.83x
profootballrumors.com 7.61% 49.57x
titansized.com 2.01% 49.26x
drafttek.com 2.31% 48.35x
thedraftnetwork.com 7.18% 48.14x
blackandteal.com 3.25% 47.95x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.08% 20.46x
Fantasy Sports 22.55% 20.12x
Virginia Athletics 0.19% 18.62x
College Sports 0.32% 16.84x
Illinois College Sports 0.63% 16.25x
Pac 12 Sports 1.67% 14.65x
New England & Ivy League Sports 0.94% 13.59x
Southeast College Athletics 1.67% 13.58x
Motorsports 0.36% 12.86x
Florida College Athletics 0.95% 12.12x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male