Dstillery Audiences

NFL FANS

Audience Size: 2.3 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 55.40% 44.15x
Los Angeles Rams Fans 54.21% 42.61x
Cincinnati Bengals Fans 55.25% 41.93x
Miami Dolphins Fans 53.09% 39.14x
Fantasy Football Enthusiasts 51.27% 38.79x
Tampa Bay Buccaneers Fans 50.78% 37.79x
MLB Fans 50.62% 37.73x
Oakland Raiders Fans 50.20% 37.67x
Kansas City Chiefs Fans 52.39% 37.34x
Minnesota Vikings Fans 45.06% 36.71x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.72x
Club Monaco 0.01% 1.44x
Kate Spade 0.03% 1.42x
Patagonia 0.01% 1.42x
Joe's Jeans 0.01% 1.41x
Ralph Lauren 0.01% 1.33x
J. Crew 0.06% 1.33x
Chicos 0.06% 1.29x
Saint Laurent Paris 0.01% 1.29x
The North Face 0.03% 1.27x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is nationalfootballpost.com.

Website Composition Index
nationalfootballpost.com 1.08% 126.54x
draftblaster.com 1.02% 100.03x
1500espn.com 1.15% 95.83x
all22.com 3.46% 91.94x
fanspeak.com 1.31% 91.53x
wgr550.com 1.11% 88.56x
nflspinzone.com 8.96% 84.93x
steelersdepot.com 1.25% 84.28x
basketballinsiders.com 1.02% 82.53x
footballperspective.com 1.15% 82.17x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 34.73% 21.32x
Sports Apparel 1.34% 15.99x
Illinois College Sports 0.66% 15.64x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.19% 15.41x
Latest Sports News 87.44% 15.18x
Alternative Streaming Services 0.68% 15.02x
Southeast College Athletics 2.68% 13.95x
Florida College Athletics 6.19% 13.95x
Pac 12 Sports 2.96% 13.93x
Virginia Athletics 0.77% 13.66x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male