Dstillery Audiences

NFL FANS

Audience Size: 2.3 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 60.90% 49.82x
ESPN Enthusiasts 62.39% 47.77x
Kansas City Chiefs Fans 61.33% 46.74x
Cincinnati Bengals Fans 59.67% 45.91x
Los Angeles Rams Fans 59.62% 45.76x
Olympic Sports Enthusiasts 63.46% 43.25x
Miami Dolphins Fans 57.50% 42.53x
MLB Fans 52.25% 42.26x
Pittsburgh Steelers Fans 58.38% 42.05x
Tampa Bay Buccaneers Fans 59.64% 41.39x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Talbots.

Location Composition Index
Talbots 0.02% 1.37x
Eddie Bauer 0.01% 1.32x
J. Crew 0.01% 1.30x
Lululemon 0.01% 1.25x
Jos A. Bank Clothiers 0.02% 1.17x
White House Black Market 0.02% 1.14x
Gap 0.02% 1.11x
Michael Kors 0.01% 1.04x
Victoria's Secret 0.03% 1.02x
Chicos 0.02% 1.01x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is milehighreport.com.

Website Composition Index
milehighreport.com 1.07% 68.51x
withthefirstpick.com 7.01% 68.02x
nflmocks.com 7.49% 64.56x
drafttek.com 1.83% 63.82x
nflanalysis.net 3.86% 61.42x
boltbeat.com 3.25% 61.15x
profootballrumors.com 19.96% 60.86x
skornorth.com 1.53% 58.02x
elitesportsny.com 1.68% 57.25x
draftsite.com 1.28% 56.87x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.79% 19.03x
Florida College Athletics 1.00% 17.20x
Virginia Athletics 0.18% 16.97x
Horse Racing 0.24% 16.71x
Fantasy Sports 29.03% 16.26x
College Sports 0.36% 15.73x
Upstate New York State Athletics 0.04% 15.58x
Southeast College Athletics 1.09% 14.86x
Illinois College Sports 0.36% 14.78x
Pac 12 Sports 1.38% 14.63x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male