Dstillery Audiences

NFL FANS

Audience Size: 1.5 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 39.62% 60.11x
Miami Dolphins Fans 63.38% 59.09x
Houston Texans Fans 59.53% 58.82x
San Francisco 49ers Fans 61.43% 57.49x
Baltimore Ravens Fans 56.01% 56.73x
Olympic Sports Enthusiasts 74.22% 55.01x
Tampa Bay Buccaneers Fans 49.10% 53.69x
Carolina Panthers Fans 58.36% 51.55x
Los Angeles Chargers Fans 51.15% 51.52x
Dallas Cowboys Fans 58.34% 50.64x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.46x
Maurices 0.02% 1.09x
Gymboree 0.01% 1.02x
Urban Outfitters 0.01% 0.93x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is thedraftnetwork.com.

Website Composition Index
thedraftnetwork.com 3.71% 65.67x
fbschedules.com 1.16% 61.54x
catscratchreader.com 1.66% 60.88x
musiccitymiracles.com 2.21% 60.68x
nfl.com 34.35% 60.59x
nflmocks.com 2.33% 59.86x
sportdfw.com 2.04% 59.67x
canalstreetchronicles.com 2.95% 58.46x
turfshowtimes.com 7.00% 58.42x
stampedeblue.com 4.81% 57.99x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.12% 20.07x
College Sports 0.26% 19.55x
Fantasy Sports 33.06% 19.07x
Illinois College Sports 0.55% 16.39x
Upstate New York State Athletics 0.08% 16.16x
Pac 12 Sports 1.62% 16.07x
New England & Ivy League Sports 0.70% 14.62x
Florida College Athletics 0.57% 14.51x
Southeast College Athletics 1.31% 14.46x
Latest Sports News 76.59% 11.93x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male