Explore the NFL Fans Audience
Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the NFL Fans audience.
INTERESTS
The NFL Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.
| Interest | Composition | Index |
| San Francisco 49ers Fans | 61.55% | 55.00x |
| ESPN Enthusiasts | 61.67% | 51.80x |
| Los Angeles Rams Fans | 58.95% | 50.76x |
| Cincinnati Bengals Fans | 59.02% | 50.14x |
| Kansas City Chiefs Fans | 63.42% | 50.03x |
| Olympic Sports Enthusiasts | 59.35% | 47.24x |
| Miami Dolphins Fans | 57.23% | 46.24x |
| MLB Fans | 49.16% | 46.17x |
| Minnesota Vikings Fans | 56.40% | 46.09x |
| Tampa Bay Buccaneers Fans | 62.01% | 45.10x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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APPAREL RETAILERS
The NFL Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NFL Fans audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.32x |
| Eddie Bauer | 0.01% | 1.15x |
| Chicos | 0.03% | 1.13x |
| Lululemon | 0.01% | 1.10x |
| Maurices | 0.05% | 1.10x |
| Gymboree | 0.02% | 1.06x |
| Express | 0.03% | 1.04x |
| Zumiez | 0.02% | 1.04x |
| Buckle | 0.04% | 1.03x |
| Aeropostale | 0.03% | 1.00x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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WEBSITES
The NFL Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NFL Fans audience is withthefirstpick.com.
| Website | Composition | Index |
| withthefirstpick.com | 4.95% | 69.50x |
| profootballrumors.com | 14.46% | 67.04x |
| nflanalysis.net | 2.83% | 65.80x |
| nflmocks.com | 5.46% | 63.76x |
| boltbeat.com | 2.55% | 61.36x |
| elitesportsny.com | 1.03% | 58.90x |
| skornorth.com | 1.31% | 58.28x |
| drafttek.com | 1.69% | 56.78x |
| titansized.com | 3.26% | 56.18x |
| blackandteal.com | 3.89% | 56.16x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NFL Fans audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.06% | 20.01x |
| Motorsports | 0.56% | 19.71x |
| Fantasy Sports | 28.22% | 18.87x |
| Virginia Athletics | 0.15% | 16.53x |
| Pac 12 Sports | 1.52% | 14.58x |
| Southeast College Athletics | 1.21% | 13.82x |
| College Sports | 0.27% | 13.81x |
| Crossfit & Obstacle Race Enthusiasts | 0.07% | 13.69x |
| Illinois College Sports | 0.44% | 13.22x |
| Florida College Athletics | 0.75% | 13.12x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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DEMOGRAPHICS
The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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