Dstillery Audiences

NFL FANS

Audience Size: 2 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 53.91% 75.80x
Los Angeles Rams Fans 50.59% 73.84x
Cincinnati Bengals Fans 51.72% 71.52x
Miami Dolphins Fans 51.89% 69.52x
ESPN Enthusiasts 51.62% 68.82x
Kansas City Chiefs Fans 50.79% 68.81x
Tampa Bay Buccaneers Fans 49.87% 67.14x
Oakland Raiders Fans 46.78% 64.78x
Tennessee Titans Fans 49.23% 64.11x
Cleveland Browns Fans 47.38% 63.90x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.45% 1.54x
Johnston and Murphy 0.21% 1.46x
The North Face 0.03% 1.42x
Talbots 0.06% 1.38x
White House Black Market 0.30% 1.35x
Bonobos 0.08% 1.35x
Patagonia 0.02% 1.32x
Hugo Boss 0.04% 1.31x
Mens Wearhouse 0.62% 1.30x
Supreme 0.01% 1.26x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is drafttek.com.

Website Composition Index
drafttek.com 4.18% 100.87x
fanspeak.com 1.91% 99.53x
all22.com 2.57% 95.73x
revengeofthebirds.com 5.58% 86.93x
thedraftnetwork.com 7.19% 82.87x
musiccitymiracles.com 3.48% 82.82x
seniorbowl.com 1.76% 82.11x
profootballweekly.com 7.03% 81.61x
stampedeblue.com 4.37% 80.83x
bucsnation.com 3.43% 80.83x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 33.19% 27.24x
Sports Apparel 1.28% 24.49x
Illinois College Sports 0.80% 20.42x
Alternative Streaming Services 0.42% 19.21x
Pac 12 Sports 2.69% 17.66x
Southeast College Athletics 2.82% 16.97x
Latest Sports News 88.74% 16.88x
Upstate New York State Athletics 0.28% 16.70x
Florida College Athletics 6.38% 16.43x
Virginia Athletics 0.80% 16.43x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male