Explore the NFL Fans Audience
Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NFL Fans audience.
INTERESTS
The NFL Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NFL Fans audience is ESPN Enthusiasts.
| Interest | Composition | Index |
| ESPN Enthusiasts | 60.69% | 60.93x |
| San Francisco 49ers Fans | 62.89% | 56.55x |
| MLB Fans | 53.80% | 55.02x |
| Los Angeles Rams Fans | 59.40% | 54.94x |
| Kansas City Chiefs Fans | 60.00% | 53.70x |
| Cincinnati Bengals Fans | 58.02% | 53.61x |
| Olympic Sports Enthusiasts | 63.16% | 52.49x |
| Miami Dolphins Fans | 56.96% | 48.88x |
| NCAA Fans | 46.54% | 48.23x |
| Pittsburgh Steelers Fans | 56.42% | 47.72x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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APPAREL RETAILERS
The NFL Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NFL Fans audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.84x |
| Dressbarn | 0.01% | 1.40x |
| Carhartt | 0.19% | 1.09x |
| Buckle | 0.01% | 1.07x |
| Victoria's Secret | 0.02% | 1.03x |
| Chicos | 0.01% | 1.01x |
| The Childrens Place | 0.01% | 1.00x |
| Mens Wearhouse | 0.01% | 0.99x |
| Maurices | 0.02% | 0.95x |
| Journeys | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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WEBSITES
The NFL Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NFL Fans audience is footballmaven.io.
| Website | Composition | Index |
| footballmaven.io | 2.15% | 57.00x |
| withthefirstpick.com | 7.92% | 51.73x |
| draftscout.com | 1.06% | 50.73x |
| profootballweekly.com | 1.69% | 50.49x |
| drafttek.com | 2.50% | 50.24x |
| nflmocks.com | 12.02% | 49.07x |
| fanspeak.com | 1.27% | 47.00x |
| phinphanatic.com | 5.88% | 46.74x |
| profootballrumors.com | 18.70% | 46.36x |
| footballoutsiders.com | 2.60% | 46.09x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NFL Fans audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.73% | 23.31x |
| Southeast College Athletics | 1.12% | 23.21x |
| Illinois College Sports | 0.21% | 22.91x |
| Upstate New York State Athletics | 0.17% | 22.32x |
| Fantasy Sports | 34.55% | 21.16x |
| Florida College Athletics | 2.58% | 21.03x |
| Virginia Athletics | 0.27% | 20.41x |
| Tennis, Golf & Boxing | 4.41% | 19.19x |
| Gossip & Rumors | 32.51% | 18.83x |
| Lacrosse College Athletics | 0.60% | 18.62x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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DEMOGRAPHICS
The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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