Dstillery Audiences

NFL FANS

Audience Size: 3.6 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 60.77% 49.97x
San Francisco 49ers Fans 61.75% 49.32x
Cincinnati Bengals Fans 58.06% 49.04x
Los Angeles Rams Fans 59.65% 48.56x
Kansas City Chiefs Fans 59.31% 46.32x
Miami Dolphins Fans 56.80% 46.24x
MLB Fans 54.02% 45.61x
Minnesota Vikings Fans 53.05% 44.18x
Washington Redskins Fans 52.67% 43.98x
Olympic Sports Enthusiasts 63.76% 43.57x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Talbots.

Location Composition Index
Talbots 0.03% 1.34x
Coach 0.03% 1.20x
White House Black Market 0.05% 1.20x
Uniqlo 0.01% 1.20x
Free People 0.02% 1.20x
Madewell 0.02% 1.20x
Banana Republic 0.06% 1.17x
Gymboree 0.04% 1.17x
Brooks Brothers 0.02% 1.16x
Mens Wearhouse 0.06% 1.16x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is footballmaven.io.

Website Composition Index
footballmaven.io 4.09% 67.46x
drafttek.com 2.44% 58.60x
raisingzona.com 1.16% 58.54x
fantasycpr.com 1.09% 58.51x
ramblinfan.com 2.06% 58.29x
profootballweekly.com 3.36% 57.70x
awfulannouncing.com 1.18% 57.40x
boltbeat.com 2.05% 56.32x
revengeofthebirds.com 3.86% 56.24x
weei.com 1.90% 55.84x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.73% 20.88x
Illinois College Sports 0.46% 18.91x
Fantasy Sports 37.35% 18.78x
Southeast College Athletics 1.71% 15.23x
Pac 12 Sports 1.41% 14.67x
Florida College Athletics 4.38% 14.02x
Latest Sports News 87.54% 13.83x
Assorted Topics (Viral Media, Paid Traffic) 11.38% 13.80x
Cars, Travel & Food 0.25% 13.68x
Virginia Athletics 0.49% 13.56x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male