Dstillery Audiences

NFL FANS

Audience Size: 2.6 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 62.48% 50.39x
ESPN Enthusiasts 63.28% 47.47x
Kansas City Chiefs Fans 62.49% 47.27x
Los Angeles Rams Fans 60.05% 46.95x
Cincinnati Bengals Fans 59.65% 46.36x
Miami Dolphins Fans 58.43% 43.63x
Olympic Sports Enthusiasts 64.67% 43.48x
Pittsburgh Steelers Fans 59.65% 42.34x
Las Vegas Raiders Fans 55.65% 41.89x
MLB Fans 53.67% 41.87x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.48x
Eddie Bauer 0.01% 1.27x
Jos A. Bank Clothiers 0.02% 1.16x
Gap 0.02% 1.12x
Chicos 0.02% 1.12x
Banana Republic 0.02% 1.11x
Dressbarn 0.02% 1.10x
Journeys 0.03% 1.09x
Express 0.02% 1.08x
Michael Kors 0.01% 1.07x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is milehighreport.com.

Website Composition Index
milehighreport.com 2.21% 58.10x
withthefirstpick.com 8.17% 55.21x
nflmocks.com 8.81% 54.57x
drafttek.com 2.13% 53.44x
boltbeat.com 3.45% 53.06x
lasportshub.com 1.24% 51.70x
fanspeak.com 1.01% 51.64x
boltsfromtheblue.com 2.40% 51.37x
catscratchreader.com 2.45% 50.62x
nflanalysis.net 4.28% 50.55x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 29.54% 22.38x
Upstate New York State Athletics 0.06% 20.49x
Florida College Athletics 1.31% 19.22x
Motorsports 0.95% 18.98x
Horse Racing 0.44% 18.74x
Illinois College Sports 0.40% 16.79x
Virginia Athletics 0.26% 16.57x
College Sports 0.45% 16.25x
Gossip & Rumors 34.37% 16.15x
Southeast College Athletics 1.20% 15.95x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male