Dstillery Audiences

NFL FANS

Audience Size: 2.2 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 56.26% 46.65x
Los Angeles Rams Fans 54.89% 45.21x
ESPN Enthusiasts 55.99% 45.10x
Cincinnati Bengals Fans 56.35% 44.17x
Miami Dolphins Fans 52.47% 43.42x
Fantasy Football Enthusiasts 52.61% 40.56x
Tennessee Titans Fans 51.30% 40.44x
Cleveland Browns Fans 48.94% 40.00x
Oakland Raiders Fans 49.99% 39.98x
Washington Redskins Fans 49.05% 39.70x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Everlane.

Location Composition Index
Everlane 0.01% 1.46x
Levi Strauss 0.02% 1.34x
Jos A. Bank Clothiers 0.21% 1.32x
Chicos 0.06% 1.31x
Ralph Lauren 0.01% 1.29x
Free People 0.03% 1.29x
J. Crew 0.05% 1.28x
Columbia 0.01% 1.24x
Hugo Boss 0.03% 1.23x
Kate Spade 0.02% 1.22x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is draftblaster.com.

Website Composition Index
draftblaster.com 1.17% 117.69x
all22.com 3.02% 103.06x
footballperspective.com 1.11% 92.05x
steelersdepot.com 1.22% 91.88x
draftsharks.com 1.08% 90.73x
revengeofthebirds.com 4.98% 89.85x
boltsfromtheblue.com 2.60% 89.80x
drafttek.com 3.46% 89.37x
musiccitymiracles.com 3.45% 86.70x
awfulannouncing.com 4.17% 86.52x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 33.75% 24.32x
Sports Apparel 1.31% 18.51x
Latest Sports News 87.31% 16.70x
Alternative Streaming Services 0.58% 16.53x
Assorted Topics (Viral Media, Paid Traffic) 6.69% 15.59x
Illinois College Sports 0.87% 14.88x
News Cluster 50.14% 14.39x
Florida College Athletics 6.43% 14.39x
Pac 12 Sports 3.10% 13.95x
Southeast College Athletics 2.91% 13.88x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male