Explore the NFL Fans Audience
Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the NFL Fans audience.
INTERESTS
The NFL Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NFL Fans audience is Miami Dolphins Fans.
| Interest | Composition | Index |
| Miami Dolphins Fans | 63.88% | 46.84x |
| Houston Texans Fans | 60.78% | 46.62x |
| Los Angeles Rams Fans | 45.01% | 46.43x |
| ESPN Enthusiasts | 47.31% | 46.30x |
| Kansas City Chiefs Fans | 49.49% | 45.93x |
| Cincinnati Bengals Fans | 45.47% | 45.03x |
| San Francisco 49ers Fans | 63.65% | 44.95x |
| Olympic Sports Enthusiasts | 70.38% | 43.99x |
| Minnesota Vikings Fans | 44.37% | 43.38x |
| Washington Football Team Fans | 46.33% | 43.19x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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APPAREL RETAILERS
The NFL Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NFL Fans audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.58x |
| Gap | 0.01% | 1.47x |
| Lane Bryant | 0.01% | 1.45x |
| The Childrens Place | 0.01% | 1.36x |
| LOFT | 0.02% | 1.29x |
| Dressbarn | 0.01% | 1.27x |
| White House Black Market | 0.02% | 1.27x |
| Mens Wearhouse | 0.02% | 1.22x |
| Victoria's Secret | 0.02% | 1.21x |
| Express | 0.03% | 1.20x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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WEBSITES
The NFL Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NFL Fans audience is withthefirstpick.com.
| Website | Composition | Index |
| withthefirstpick.com | 1.85% | 69.83x |
| nflanalysis.net | 3.14% | 67.75x |
| profootballrumors.com | 5.01% | 63.20x |
| nflmocks.com | 2.45% | 62.45x |
| drafttek.com | 1.68% | 60.20x |
| raisingzona.com | 2.57% | 59.09x |
| thedraftnetwork.com | 5.16% | 57.19x |
| sportdfw.com | 1.96% | 56.05x |
| blackandteal.com | 2.48% | 53.60x |
| revengeofthebirds.com | 2.67% | 51.96x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NFL Fans audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.07% | 23.06x |
| College Sports | 0.28% | 17.93x |
| Virginia Athletics | 0.14% | 17.68x |
| Illinois College Sports | 0.54% | 16.03x |
| Fantasy Sports | 27.00% | 15.82x |
| Pac 12 Sports | 1.40% | 14.84x |
| Southeast College Athletics | 1.45% | 14.52x |
| New England & Ivy League Sports | 0.70% | 14.46x |
| Florida College Athletics | 0.85% | 13.96x |
| Latest Sports News | 78.18% | 11.84x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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DEMOGRAPHICS
The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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