Explore the NFL Fans Audience
Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the NFL Fans audience.
INTERESTS
The NFL Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.
| Interest | Composition | Index |
| San Francisco 49ers Fans | 60.90% | 49.82x |
| ESPN Enthusiasts | 62.39% | 47.77x |
| Kansas City Chiefs Fans | 61.33% | 46.74x |
| Cincinnati Bengals Fans | 59.67% | 45.91x |
| Los Angeles Rams Fans | 59.62% | 45.76x |
| Olympic Sports Enthusiasts | 63.46% | 43.25x |
| Miami Dolphins Fans | 57.50% | 42.53x |
| MLB Fans | 52.25% | 42.26x |
| Pittsburgh Steelers Fans | 58.38% | 42.05x |
| Tampa Bay Buccaneers Fans | 59.64% | 41.39x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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APPAREL RETAILERS
The NFL Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NFL Fans audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.37x |
| Eddie Bauer | 0.01% | 1.32x |
| J. Crew | 0.01% | 1.30x |
| Lululemon | 0.01% | 1.25x |
| Jos A. Bank Clothiers | 0.02% | 1.17x |
| White House Black Market | 0.02% | 1.14x |
| Gap | 0.02% | 1.11x |
| Michael Kors | 0.01% | 1.04x |
| Victoria's Secret | 0.03% | 1.02x |
| Chicos | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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WEBSITES
The NFL Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NFL Fans audience is milehighreport.com.
| Website | Composition | Index |
| milehighreport.com | 1.07% | 68.51x |
| withthefirstpick.com | 7.01% | 68.02x |
| nflmocks.com | 7.49% | 64.56x |
| drafttek.com | 1.83% | 63.82x |
| nflanalysis.net | 3.86% | 61.42x |
| boltbeat.com | 3.25% | 61.15x |
| profootballrumors.com | 19.96% | 60.86x |
| skornorth.com | 1.53% | 58.02x |
| elitesportsny.com | 1.68% | 57.25x |
| draftsite.com | 1.28% | 56.87x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NFL Fans audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 0.79% | 19.03x |
| Florida College Athletics | 1.00% | 17.20x |
| Virginia Athletics | 0.18% | 16.97x |
| Horse Racing | 0.24% | 16.71x |
| Fantasy Sports | 29.03% | 16.26x |
| College Sports | 0.36% | 15.73x |
| Upstate New York State Athletics | 0.04% | 15.58x |
| Southeast College Athletics | 1.09% | 14.86x |
| Illinois College Sports | 0.36% | 14.78x |
| Pac 12 Sports | 1.38% | 14.63x |
Composition Percentage:
The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
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DEMOGRAPHICS
The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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