Dstillery Audiences

NFL FANS

Audience Size: 3.5 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 61.12% 44.46x
Cincinnati Bengals Fans 60.69% 43.09x
San Francisco 49ers Fans 66.37% 42.59x
Los Angeles Rams Fans 62.38% 42.17x
Miami Dolphins Fans 58.53% 41.42x
Kansas City Chiefs Fans 61.26% 40.95x
MLB Fans 54.03% 39.68x
Minnesota Vikings Fans 55.13% 39.15x
Tampa Bay Buccaneers Fans 57.80% 38.48x
Cleveland Browns Fans 55.06% 38.32x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 1.46x
Jos A. Bank Clothiers 0.04% 1.39x
Gymboree 0.03% 1.34x
Coach 0.02% 1.29x
The North Face 0.01% 1.28x
J. Crew 0.03% 1.27x
Forever 21 0.03% 1.24x
Free People 0.01% 1.24x
Kate Spade 0.01% 1.23x
Eddie Bauer 0.01% 1.22x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is footballmaven.io.

Website Composition Index
footballmaven.io 3.48% 59.20x
profootballweekly.com 2.93% 50.11x
draftscout.com 1.93% 48.91x
playerprofiler.com 1.50% 48.72x
drafttek.com 3.05% 47.41x
raisingzona.com 1.21% 47.07x
revengeofthebirds.com 3.88% 46.50x
boltbeat.com 2.09% 46.25x
diehards.com 1.01% 45.08x
section215.com 3.52% 44.90x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 38.79% 19.77x
Illinois College Sports 0.35% 17.00x
Southeast College Athletics 1.44% 16.17x
Sports Apparel 0.91% 15.67x
Florida College Athletics 3.94% 15.48x
Virginia Athletics 0.45% 15.08x
Upstate New York State Athletics 0.18% 14.97x
Pac 12 Sports 1.05% 14.68x
Assorted Topics (Viral Media, Paid Traffic) 13.65% 14.09x
Texas University Athletics 8.82% 13.71x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male