Dstillery Audiences

NFL FANS

Audience Size: 1.8 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is Miami Dolphins Fans.

Interest Composition Index
Miami Dolphins Fans 63.88% 46.84x
Houston Texans Fans 60.78% 46.62x
Los Angeles Rams Fans 45.01% 46.43x
ESPN Enthusiasts 47.31% 46.30x
Kansas City Chiefs Fans 49.49% 45.93x
Cincinnati Bengals Fans 45.47% 45.03x
San Francisco 49ers Fans 63.65% 44.95x
Olympic Sports Enthusiasts 70.38% 43.99x
Minnesota Vikings Fans 44.37% 43.38x
Washington Football Team Fans 46.33% 43.19x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.58x
Gap 0.01% 1.47x
Lane Bryant 0.01% 1.45x
The Childrens Place 0.01% 1.36x
LOFT 0.02% 1.29x
Dressbarn 0.01% 1.27x
White House Black Market 0.02% 1.27x
Mens Wearhouse 0.02% 1.22x
Victoria's Secret 0.02% 1.21x
Express 0.03% 1.20x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is withthefirstpick.com.

Website Composition Index
withthefirstpick.com 1.85% 69.83x
nflanalysis.net 3.14% 67.75x
profootballrumors.com 5.01% 63.20x
nflmocks.com 2.45% 62.45x
drafttek.com 1.68% 60.20x
raisingzona.com 2.57% 59.09x
thedraftnetwork.com 5.16% 57.19x
sportdfw.com 1.96% 56.05x
blackandteal.com 2.48% 53.60x
revengeofthebirds.com 2.67% 51.96x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 23.06x
College Sports 0.28% 17.93x
Virginia Athletics 0.14% 17.68x
Illinois College Sports 0.54% 16.03x
Fantasy Sports 27.00% 15.82x
Pac 12 Sports 1.40% 14.84x
Southeast College Athletics 1.45% 14.52x
New England & Ivy League Sports 0.70% 14.46x
Florida College Athletics 0.85% 13.96x
Latest Sports News 78.18% 11.84x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male