Dstillery Audiences

NFL FANS

Audience Size: 2.2 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is Los Angeles Rams Fans.

Interest Composition Index
Los Angeles Rams Fans 50.29% 81.03x
San Francisco 49ers Fans 55.44% 80.34x
Cincinnati Bengals Fans 52.46% 78.42x
Miami Dolphins Fans 50.17% 76.93x
ESPN Enthusiasts 51.67% 74.05x
Tampa Bay Buccaneers Fans 49.84% 71.88x
Kansas City Chiefs Fans 52.38% 70.97x
Washington Redskins Fans 46.65% 70.27x
Tennessee Titans Fans 49.91% 70.10x
Fantasy Football Enthusiasts 49.75% 69.56x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.54x
Jos A. Bank Clothiers 0.34% 1.41x
The North Face 0.02% 1.40x
Supreme 0.02% 1.40x
White House Black Market 0.10% 1.33x
Patagonia 0.02% 1.32x
Express 0.03% 1.31x
Johnston and Murphy 0.09% 1.31x
Ralph Lauren 0.01% 1.30x
Chicos 0.05% 1.30x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is draftblaster.com.

Website Composition Index
draftblaster.com 1.01% 100.90x
all22.com 2.62% 81.12x
drafttek.com 4.44% 79.48x
fanspeak.com 2.03% 77.02x
steelersdepot.com 1.16% 74.28x
revengeofthebirds.com 5.39% 72.92x
stampedeblue.com 4.39% 69.38x
footballoutsiders.com 4.79% 69.31x
musiccitymiracles.com 3.50% 69.23x
boltsfromtheblue.com 2.56% 69.06x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 33.08% 27.42x
Sports Apparel 1.21% 23.39x
Alternative Streaming Services 0.47% 19.44x
Illinois College Sports 0.83% 18.44x
Latest Sports News 87.15% 18.44x
Pac 12 Sports 2.77% 16.43x
Assorted Topics (Viral Media, Paid Traffic) 7.88% 16.21x
Southeast College Athletics 2.86% 15.97x
Florida College Athletics 6.38% 15.57x
News Cluster 55.72% 15.52x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male