Dstillery Audiences

NFL FANS

Audience Size: 2.4 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 60.69% 60.93x
San Francisco 49ers Fans 62.89% 56.55x
MLB Fans 53.80% 55.02x
Los Angeles Rams Fans 59.40% 54.94x
Kansas City Chiefs Fans 60.00% 53.70x
Cincinnati Bengals Fans 58.02% 53.61x
Olympic Sports Enthusiasts 63.16% 52.49x
Miami Dolphins Fans 56.96% 48.88x
NCAA Fans 46.54% 48.23x
Pittsburgh Steelers Fans 56.42% 47.72x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.84x
Dressbarn 0.01% 1.40x
Carhartt 0.19% 1.09x
Buckle 0.01% 1.07x
Victoria's Secret 0.02% 1.03x
Chicos 0.01% 1.01x
The Childrens Place 0.01% 1.00x
Mens Wearhouse 0.01% 0.99x
Maurices 0.02% 0.95x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is footballmaven.io.

Website Composition Index
footballmaven.io 2.15% 57.00x
withthefirstpick.com 7.92% 51.73x
draftscout.com 1.06% 50.73x
profootballweekly.com 1.69% 50.49x
drafttek.com 2.50% 50.24x
nflmocks.com 12.02% 49.07x
fanspeak.com 1.27% 47.00x
phinphanatic.com 5.88% 46.74x
profootballrumors.com 18.70% 46.36x
footballoutsiders.com 2.60% 46.09x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.73% 23.31x
Southeast College Athletics 1.12% 23.21x
Illinois College Sports 0.21% 22.91x
Upstate New York State Athletics 0.17% 22.32x
Fantasy Sports 34.55% 21.16x
Florida College Athletics 2.58% 21.03x
Virginia Athletics 0.27% 20.41x
Tennis, Golf & Boxing 4.41% 19.19x
Gossip & Rumors 32.51% 18.83x
Lacrosse College Athletics 0.60% 18.62x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male