Dstillery Audiences

NFL FANS

Audience Size: 2 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 65.58% 53.17x
San Francisco 49ers Fans 62.32% 52.53x
Cincinnati Bengals Fans 59.11% 50.55x
Los Angeles Rams Fans 60.49% 50.49x
MLB Fans 56.09% 50.36x
Kansas City Chiefs Fans 61.78% 50.31x
Olympic Sports Enthusiasts 65.76% 47.67x
Miami Dolphins Fans 59.36% 46.66x
NCAA Fans 48.43% 45.92x
Pittsburgh Steelers Fans 57.72% 45.79x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.22x
Chicos 0.01% 1.16x
Gymboree 0.01% 1.15x
Dressbarn 0.01% 1.15x
Express 0.01% 1.08x
Zumiez 0.01% 1.07x
Maurices 0.02% 1.05x
Buckle 0.01% 1.04x
Carhartt 0.13% 1.01x
Old Navy 0.02% 0.96x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is footballmaven.io.

Website Composition Index
footballmaven.io 1.08% 76.65x
footballoutsiders.com 1.31% 66.10x
milehighreport.com 3.62% 63.34x
goldengatesports.com 1.09% 60.78x
titansized.com 4.59% 58.79x
profootballhof.com 1.78% 58.42x
boltsfromtheblue.com 2.57% 56.10x
lasportshub.com 2.21% 55.73x
nflmocks.com 9.98% 55.27x
empirewritesback.com 1.06% 54.29x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 22.95x
Florida College Athletics 1.68% 22.93x
Virginia Athletics 0.19% 21.82x
Southeast College Athletics 0.73% 21.53x
College Sports 0.60% 20.97x
Motorsports 1.19% 20.80x
Tennis, Golf & Boxing 2.88% 20.53x
Fantasy Sports 33.66% 19.53x
Lacrosse College Athletics 0.38% 19.35x
Gossip & Rumors 30.81% 18.50x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male