Dstillery Audiences

NFL FANS

Audience Size: 2.3 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 61.55% 55.00x
ESPN Enthusiasts 61.67% 51.80x
Los Angeles Rams Fans 58.95% 50.76x
Cincinnati Bengals Fans 59.02% 50.14x
Kansas City Chiefs Fans 63.42% 50.03x
Olympic Sports Enthusiasts 59.35% 47.24x
Miami Dolphins Fans 57.23% 46.24x
MLB Fans 49.16% 46.17x
Minnesota Vikings Fans 56.40% 46.09x
Tampa Bay Buccaneers Fans 62.01% 45.10x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is H&M.

Location Composition Index
H&M 0.02% 1.32x
Eddie Bauer 0.01% 1.15x
Chicos 0.03% 1.13x
Lululemon 0.01% 1.10x
Maurices 0.05% 1.10x
Gymboree 0.02% 1.06x
Express 0.03% 1.04x
Zumiez 0.02% 1.04x
Buckle 0.04% 1.03x
Aeropostale 0.03% 1.00x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is withthefirstpick.com.

Website Composition Index
withthefirstpick.com 4.95% 69.50x
profootballrumors.com 14.46% 67.04x
nflanalysis.net 2.83% 65.80x
nflmocks.com 5.46% 63.76x
boltbeat.com 2.55% 61.36x
elitesportsny.com 1.03% 58.90x
skornorth.com 1.31% 58.28x
drafttek.com 1.69% 56.78x
titansized.com 3.26% 56.18x
blackandteal.com 3.89% 56.16x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 20.01x
Motorsports 0.56% 19.71x
Fantasy Sports 28.22% 18.87x
Virginia Athletics 0.15% 16.53x
Pac 12 Sports 1.52% 14.58x
Southeast College Athletics 1.21% 13.82x
College Sports 0.27% 13.81x
Crossfit & Obstacle Race Enthusiasts 0.07% 13.69x
Illinois College Sports 0.44% 13.22x
Florida College Athletics 0.75% 13.12x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male