Dstillery Audiences

NFL FANS

Audience Size: 3.5 Million Devices

Explore the NFL Fans Audience

Below you'll find more information about the NFL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the NFL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NFL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NFL Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 60.11% 48.29x
San Francisco 49ers Fans 60.49% 48.00x
Los Angeles Rams Fans 58.30% 46.98x
Cincinnati Bengals Fans 57.43% 46.94x
Kansas City Chiefs Fans 58.10% 44.62x
MLB Fans 53.20% 44.15x
Miami Dolphins Fans 55.92% 43.96x
Fantasy Football Enthusiasts 54.47% 42.38x
Washington Redskins Fans 52.33% 42.27x
Tampa Bay Buccaneers Fans 54.63% 42.19x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Interest attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NFL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NFL Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.49x
White House Black Market 0.47% 1.44x
Bonobos 0.11% 1.42x
Buckle 0.34% 1.34x
Mens Wearhouse 0.55% 1.31x
Johnston and Murphy 0.63% 1.24x
Topshop 0.02% 1.24x
Madewell 0.01% 1.22x
Free People 0.02% 1.17x
Urban Outfitters 0.05% 1.10x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Location attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NFL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NFL Fans audience is drafttek.com.

Website Composition Index
drafttek.com 2.40% 62.70x
footballmaven.io 4.96% 61.12x
withthefirstpick.com 4.22% 60.61x
thedraftnetwork.com 4.25% 57.43x
nflmocks.com 6.29% 57.16x
awfulannouncing.com 1.60% 55.86x
draftscout.com 2.26% 55.74x
revengeofthebirds.com 4.00% 55.50x
raisingzona.com 1.30% 55.22x
fantasycpr.com 1.39% 54.72x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Web attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NFL Fans audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.69% 21.15x
Illinois College Sports 0.51% 17.79x
Fantasy Sports 35.60% 17.66x
Pac 12 Sports 1.62% 15.23x
Southeast College Athletics 1.89% 15.08x
Florida College Athletics 4.57% 14.09x
Latest Sports News 85.62% 14.00x
Virginia Athletics 0.54% 13.79x
Alternative Streaming Services 0.22% 13.46x
Upstate New York State Athletics 0.19% 13.36x
Composition Percentage: The overlap percentage between the NFL Fans audience and the Content Affinity attribute.
Index: A comparison of the NFL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NFL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male