Dstillery Audiences

NHL FANS

Audience Size: 2.7 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 33.40% 47.39x
Fantasy Football Enthusiasts 32.25% 45.09x
Chicago Blackhawks Fans 29.22% 42.24x
Detroit Red Wings Fans 25.69% 41.82x
New York Rangers Fans 28.91% 41.56x
Pittsburgh Penguins Fans 28.64% 40.28x
Boston Bruins Fans 28.83% 38.95x
Daily Fantasy Sports Enthusiasts 31.57% 38.34x
Craft Spirits Enthusiasts 27.88% 37.43x
Baseball Enthusiasts 26.83% 37.01x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 2.00x
Uniqlo 0.02% 1.89x
Supreme 0.03% 1.86x
Patagonia 0.03% 1.82x
Calvin Klein 0.01% 1.66x
Bonobos 0.05% 1.60x
Kate Spade 0.02% 1.59x
Gap 0.07% 1.57x
Free People 0.03% 1.56x
Intermix 0.01% 1.55x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 6.11% 100.64x
dailyfaceoff.com 2.79% 88.35x
thehockeynews.com 3.16% 87.36x
spectorshockey.net 1.29% 85.47x
hockeybuzz.com 1.64% 82.34x
nhl.com 34.40% 72.91x
usahockey.com 3.89% 72.88x
prohockeyrumors.com 1.57% 72.70x
pensionplanpuppets.com 1.72% 69.45x
hockeyfights.com 1.92% 68.88x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 25.53% 32.20x
Sports Apparel 1.48% 28.72x
Fantasy Sports 22.05% 18.29x
Alternative Streaming Services 0.42% 17.47x
Men's Dress Shirt Shopping 1.88% 17.26x
Sports - Skiing, Snowboarding 0.03% 17.16x
Lacrosse College Athletics 2.04% 17.01x
Upstate New York State Athletics 0.32% 16.70x
Content Streamers & Downloaders 0.11% 15.40x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.42% 15.03x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male