Dstillery Audiences

NHL FANS

Audience Size: 3.4 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 33.94% 25.33x
Fantasy Football Enthusiasts 37.40% 24.46x
Beer Aficionados 29.51% 22.36x
Movie and Game Review Readers 27.46% 21.12x
New York Rangers Fans 29.17% 20.99x
Craft Spirits Enthusiasts 27.06% 20.55x
Mens Business Clothes Shoppers 27.86% 20.51x
Boston Bruins Fans 27.48% 20.23x
Detroit Red Wings Fans 26.76% 20.04x
Darts Enthusiasts 30.40% 19.94x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.55x
Old Navy 0.01% 1.34x
Mens Wearhouse 0.01% 1.30x
Victoria's Secret 0.01% 1.20x
Carhartt 0.13% 1.11x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 8.54% 62.07x
usahockey.com 1.03% 57.59x
dailyfaceoff.com 3.89% 57.58x
hockeybuzz.com 1.79% 55.97x
nhl.com 10.16% 55.58x
theahl.com 1.52% 50.44x
pucksandpitchforks.com 1.09% 50.30x
prohockeyrumors.com 3.51% 50.16x
hockeycanada.ca 2.13% 49.85x
hockeyfights.com 2.67% 49.54x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 32.29% 22.76x
Upstate New York State Athletics 0.13% 16.46x
Winnipeg Canada News 2.45% 15.46x
Canadian Construction & Renovation Research Cluster 0.20% 15.19x
New England & Ivy League Sports 1.74% 15.00x
Saskatchewan Media & Retail Cluster 0.40% 14.77x
Canada Tax and Finance Research Cluster 2.18% 14.43x
Lacrosse College Athletics 0.69% 14.35x
Fantasy Sports 23.07% 14.30x
Roleplay & Fantasy Games 0.41% 13.95x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male