Explore the NHL Fans Audience
Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the NHL Fans audience.
INTERESTS
The NHL Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NHL Fans audience is Fantasy Football Enthusiasts.
| Interest | Composition | Index |
| Fantasy Football Enthusiasts | 33.29% | 25.83x |
| Mens Business Clothes Shoppers | 13.43% | 23.06x |
| MLB Fans | 28.52% | 21.79x |
| Boston Bruins Fans | 25.81% | 21.15x |
| Beer Aficionados | 14.17% | 20.18x |
| Movie and Game Review Readers | 18.53% | 19.89x |
| ESPN Enthusiasts | 23.83% | 19.74x |
| Beard Care Researchers | 16.58% | 19.63x |
| Darts Enthusiasts | 27.68% | 19.29x |
| Pittsburgh Penguins Fans | 25.78% | 19.28x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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APPAREL RETAILERS
The NHL Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NHL Fans audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.04% | 1.63x |
| J. Crew | 0.01% | 1.61x |
| Banana Republic | 0.02% | 1.55x |
| Talbots | 0.01% | 1.43x |
| Eddie Bauer | 0.01% | 1.36x |
| White House Black Market | 0.01% | 1.28x |
| Chicos | 0.01% | 1.24x |
| H&M | 0.01% | 1.22x |
| Express | 0.01% | 1.15x |
| LOFT | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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WEBSITES
The NHL Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NHL Fans audience is nhl.com.
| Website | Composition | Index |
| nhl.com | 1.61% | 60.01x |
| dailyfaceoff.com | 10.39% | 59.74x |
| dobberhockey.com | 2.76% | 58.83x |
| nucksmisconduct.com | 1.07% | 58.80x |
| fearthefin.com | 1.55% | 56.73x |
| oilersnation.com | 5.92% | 56.34x |
| flamesnation.ca | 2.07% | 54.36x |
| coppernblue.com | 1.37% | 54.33x |
| puckpedia.com | 2.85% | 53.29x |
| silversevensens.com | 1.47% | 53.00x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 26.19% | 26.85x |
| Winnipeg Canada News | 1.07% | 17.26x |
| Mining & Natural Resources | 0.11% | 15.88x |
| Canada News | 0.16% | 14.82x |
| Fantasy Sports | 16.17% | 14.48x |
| Canada Tax and Finance Research Cluster | 0.53% | 14.47x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.98% | 14.41x |
| Lacrosse College Athletics | 0.13% | 14.14x |
| Ontario Canada Cluster | 0.58% | 13.46x |
| Canada Business Cluster | 3.42% | 13.01x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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DEMOGRAPHICS
The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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