Explore the NHL Fans Audience
Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the NHL Fans audience.
INTERESTS
The NHL Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NHL Fans audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 35.89% | 27.60x |
| Fantasy Football Enthusiasts | 40.20% | 26.80x |
| Beer Aficionados | 30.95% | 25.51x |
| Mens Business Clothes Shoppers | 30.61% | 24.45x |
| Movie and Game Review Readers | 30.58% | 23.88x |
| Boston Bruins Fans | 33.19% | 23.55x |
| Craft Spirits Enthusiasts | 30.36% | 23.13x |
| ESPN Enthusiasts | 31.55% | 22.94x |
| Darts Enthusiasts | 34.08% | 22.87x |
| Pittsburgh Penguins Fans | 33.21% | 22.71x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Curious about what else the NHL Fans audience is interested in?
Sign Up
APPAREL RETAILERS
The NHL Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NHL Fans audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.76x |
| Chicos | 0.01% | 1.58x |
| LOFT | 0.01% | 1.57x |
| Banana Republic | 0.01% | 1.47x |
| American Eagle Outfitters | 0.01% | 1.43x |
| Maurices | 0.02% | 1.18x |
| Express | 0.01% | 1.11x |
| Old Navy | 0.02% | 1.07x |
| Carhartt | 0.12% | 0.98x |
| The Childrens Place | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Want to find more of the NHL Fans audience in the real world?
Sign Up
WEBSITES
The NHL Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.
| Website | Composition | Index |
| mynhltraderumors.com | 4.24% | 72.38x |
| dailyfaceoff.com | 2.95% | 65.57x |
| nhl.com | 11.53% | 64.05x |
| hockeybuzz.com | 1.51% | 62.45x |
| hockeycanada.ca | 1.13% | 61.38x |
| pucksandpitchforks.com | 1.08% | 57.67x |
| hockeyfights.com | 1.77% | 56.77x |
| puckpedia.com | 1.01% | 56.64x |
| prohockeyrumors.com | 3.22% | 55.84x |
| allaboutthejersey.com | 1.36% | 54.44x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Want to see more of the websites the NHL Fans audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 25.29% | 21.72x |
| Canadian Construction & Renovation Research Cluster | 0.13% | 18.66x |
| Upstate New York State Athletics | 0.08% | 18.58x |
| Roleplay & Fantasy Games | 0.27% | 16.13x |
| New England & Ivy League Sports | 1.07% | 15.86x |
| Canada Tax and Finance Research Cluster | 1.73% | 15.64x |
| Canada Job Seekers Cluster | 0.30% | 14.87x |
| Canadian Real Estate Researcher Cluster | 0.61% | 14.65x |
| Winnipeg Canada News | 1.83% | 14.48x |
| Toronto Tourism | 0.57% | 14.41x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Want to see more of the Content Affinities the NHL Fans audience visits?
Sign Up
DEMOGRAPHICS
The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the NHL Fans audience?
Sign Up