Dstillery Audiences

NHL FANS

Audience Size: 3.6 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 33.99% 24.15x
Fantasy Football Enthusiasts 36.38% 23.58x
Beer Aficionados 28.71% 21.32x
Detroit Red Wings Fans 27.47% 20.33x
Pittsburgh Penguins Fans 26.89% 20.24x
Craft Spirits Enthusiasts 26.89% 20.14x
Boston Bruins Fans 27.32% 19.99x
New York Rangers Fans 29.13% 19.79x
Mens Business Clothes Shoppers 26.71% 19.44x
Movie and Game Review Readers 27.40% 19.35x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Journeys.

Location Composition Index
Journeys 0.01% 1.37x
The Childrens Place 0.01% 1.33x
Old Navy 0.01% 1.15x
Carhartt 0.10% 1.06x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 10.99% 58.91x
spectorshockey.net 1.21% 56.96x
dobberprospects.com 1.07% 56.42x
usahockey.com 1.36% 53.94x
theleafsnation.com 1.05% 53.34x
editorinleaf.com 2.48% 53.25x
hockeybuzz.com 2.00% 53.21x
nhl.com 15.09% 52.76x
pensionplanpuppets.com 3.20% 52.75x
dailyfaceoff.com 5.56% 50.67x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 36.90% 22.26x
Upstate New York State Athletics 0.19% 17.81x
Winnipeg Canada News 2.38% 15.28x
Canadian Construction & Renovation Research Cluster 0.26% 13.93x
New England & Ivy League Sports 2.07% 13.61x
Sports Apparel 1.07% 13.60x
Lacrosse College Athletics 0.81% 13.51x
Saskatchewan Media & Retail Cluster 0.48% 13.40x
Roleplay & Fantasy Games 0.46% 13.34x
Fantasy Sports 24.02% 13.13x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male