Dstillery Audiences

NHL FANS

Audience Size: 2.8 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 35.58% 27.19x
MLB Fans 30.57% 25.91x
Boston Bruins Fans 30.81% 23.56x
Mens Business Clothes Shoppers 24.03% 23.05x
Pittsburgh Penguins Fans 30.18% 23.00x
Beer Aficionados 23.83% 22.96x
New York Rangers Fans 31.64% 22.01x
ESPN Enthusiasts 27.44% 21.99x
Chicago Blackhawks Fans 31.31% 21.77x
Movie and Game Review Readers 22.91% 21.72x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.53x
J. Crew 0.02% 1.52x
H&M 0.02% 1.46x
Talbots 0.02% 1.40x
LOFT 0.02% 1.39x
Gap 0.02% 1.38x
Banana Republic 0.02% 1.32x
Eddie Bauer 0.01% 1.30x
Old Navy 0.04% 1.28x
Dressbarn 0.02% 1.27x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 1.42% 67.61x
nhl.com 4.71% 63.68x
dailyfaceoff.com 4.66% 60.89x
lastwordonhockey.com 1.10% 57.69x
hockeybuzz.com 2.53% 56.11x
allaboutthejersey.com 1.74% 51.76x
nhlrumors.com 1.07% 50.04x
diebytheblade.com 2.52% 49.82x
dobberhockey.com 1.61% 49.73x
pensburgh.com 5.22% 49.46x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 26.20% 24.28x
Upstate New York State Athletics 0.04% 17.70x
Canada Shopping - General Commerce 0.20% 15.93x
Canada Job Seekers Cluster 0.06% 15.53x
Winnipeg Canada News 1.56% 15.33x
Toronto Tourism 0.15% 15.04x
Canada Tax and Finance Research Cluster 0.89% 14.93x
Institutional Investing 0.07% 14.30x
Saskatchewan Media & Retail Cluster 0.10% 14.23x
Roleplay & Fantasy Games 0.07% 14.18x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male