Dstillery Audiences

NHL FANS

Audience Size: 1.7 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 33.04% 27.02x
Fantasy Football Enthusiasts 38.67% 26.73x
Beer Aficionados 27.65% 24.94x
Mens Business Clothes Shoppers 26.36% 24.25x
Movie and Game Review Readers 27.69% 23.98x
Boston Bruins Fans 31.79% 22.85x
Pittsburgh Penguins Fans 30.91% 22.82x
Craft Spirits Enthusiasts 25.42% 22.67x
Darts Enthusiasts 32.22% 22.53x
Beard Care Researchers 25.49% 22.37x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.88x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 2.94% 64.18x
nhl.com 10.29% 59.42x
hockeybuzz.com 2.27% 55.69x
pucksandpitchforks.com 1.13% 52.51x
lastwordonhockey.com 2.12% 51.62x
prohockeyrumors.com 3.25% 50.48x
diebytheblade.com 1.60% 50.03x
puckpedia.com 1.14% 49.46x
puckprose.com 3.84% 48.55x
lighthousehockey.com 1.22% 48.22x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 28.25x
Hockey 26.32% 25.17x
Roleplay & Fantasy Games 0.22% 20.46x
Canadian Construction & Renovation Research Cluster 0.08% 19.62x
Phone & Computer Game Downloaders 0.22% 18.23x
Canadian Real Estate Researcher Cluster 0.50% 17.60x
Saskatchewan Media & Retail Cluster 0.20% 17.51x
Canada Job Seekers Cluster 0.21% 16.98x
New England & Ivy League Sports 0.70% 16.51x
Canadian Seniors Real Estate Research Cluster 0.16% 16.29x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male