Explore the NHL Fans Audience
Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the NHL Fans audience.
INTERESTS
The NHL Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NHL Fans audience is Fantasy Football Enthusiasts.
| Interest | Composition | Index |
| Fantasy Football Enthusiasts | 35.58% | 27.19x |
| MLB Fans | 30.57% | 25.91x |
| Boston Bruins Fans | 30.81% | 23.56x |
| Mens Business Clothes Shoppers | 24.03% | 23.05x |
| Pittsburgh Penguins Fans | 30.18% | 23.00x |
| Beer Aficionados | 23.83% | 22.96x |
| New York Rangers Fans | 31.64% | 22.01x |
| ESPN Enthusiasts | 27.44% | 21.99x |
| Chicago Blackhawks Fans | 31.31% | 21.77x |
| Movie and Game Review Readers | 22.91% | 21.72x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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APPAREL RETAILERS
The NHL Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NHL Fans audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.53x |
| J. Crew | 0.02% | 1.52x |
| H&M | 0.02% | 1.46x |
| Talbots | 0.02% | 1.40x |
| LOFT | 0.02% | 1.39x |
| Gap | 0.02% | 1.38x |
| Banana Republic | 0.02% | 1.32x |
| Eddie Bauer | 0.01% | 1.30x |
| Old Navy | 0.04% | 1.28x |
| Dressbarn | 0.02% | 1.27x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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WEBSITES
The NHL Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.
| Website | Composition | Index |
| mynhltraderumors.com | 1.42% | 67.61x |
| nhl.com | 4.71% | 63.68x |
| dailyfaceoff.com | 4.66% | 60.89x |
| lastwordonhockey.com | 1.10% | 57.69x |
| hockeybuzz.com | 2.53% | 56.11x |
| allaboutthejersey.com | 1.74% | 51.76x |
| nhlrumors.com | 1.07% | 50.04x |
| diebytheblade.com | 2.52% | 49.82x |
| dobberhockey.com | 1.61% | 49.73x |
| pensburgh.com | 5.22% | 49.46x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 26.20% | 24.28x |
| Upstate New York State Athletics | 0.04% | 17.70x |
| Canada Shopping - General Commerce | 0.20% | 15.93x |
| Canada Job Seekers Cluster | 0.06% | 15.53x |
| Winnipeg Canada News | 1.56% | 15.33x |
| Toronto Tourism | 0.15% | 15.04x |
| Canada Tax and Finance Research Cluster | 0.89% | 14.93x |
| Institutional Investing | 0.07% | 14.30x |
| Saskatchewan Media & Retail Cluster | 0.10% | 14.23x |
| Roleplay & Fantasy Games | 0.07% | 14.18x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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DEMOGRAPHICS
The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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