Dstillery Audiences

NHL FANS

Audience Size: 4.6 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 35.77% 23.67x
Fantasy Football Enthusiasts 37.64% 23.03x
Beer Aficionados 31.87% 21.20x
Craft Spirits Enthusiasts 30.47% 20.79x
Detroit Red Wings Fans 28.19% 20.31x
Baseball Enthusiasts 32.64% 19.96x
New York Rangers Fans 28.03% 19.68x
Pittsburgh Penguins Fans 27.49% 19.57x
Boston Bruins Fans 27.36% 19.52x
NFL Fans 29.65% 19.49x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.74x
REI 0.02% 1.58x
Ann Taylor 0.02% 1.45x
Talbots 0.04% 1.42x
The North Face 0.02% 1.39x
Tommy Bahama 0.02% 1.36x
Madewell 0.03% 1.35x
Brooks Brothers 0.03% 1.35x
Zara 0.03% 1.33x
Urban Outfitters 0.04% 1.32x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 7.53% 49.62x
hockeybuzz.com 1.42% 44.16x
usahockey.com 1.52% 43.93x
nhl.com 14.59% 43.87x
dailyfaceoff.com 4.28% 40.97x
prohockeyrumors.com 2.18% 40.53x
editorinleaf.com 2.39% 39.33x
pensionplanpuppets.com 3.06% 39.16x
puckprose.com 3.40% 37.12x
diebytheblade.com 1.32% 36.99x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 32.18% 20.23x
Sports Apparel 0.82% 17.16x
Content Streamers & Downloaders 0.03% 14.93x
Sports - Skiing, Snowboarding 0.02% 14.18x
Upstate New York State Athletics 0.20% 13.79x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 13.65x
Lacrosse College Athletics 0.98% 12.52x
Men's Dress Shirt Shopping 0.70% 12.12x
Winnipeg Canada News 1.83% 11.96x
Assorted Topics (Toys, T-Shirts, Volvos) 0.14% 11.37x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male