Dstillery Audiences

NHL FANS

Audience Size: 2.7 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 31.56% 24.28x
Fantasy Football Enthusiasts 28.46% 22.01x
Chicago Blackhawks Fans 31.51% 21.70x
Detroit Red Wings Fans 26.04% 21.15x
New York Rangers Fans 30.71% 21.11x
Boston Bruins Fans 28.27% 20.43x
Pittsburgh Penguins Fans 30.08% 19.45x
NFL Fans 24.58% 19.24x
NBA Fans 25.03% 18.54x
Daily Fantasy Sports Enthusiasts 30.76% 17.89x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is American Apparel.

Location Composition Index
American Apparel 0.05% 1.88x
Club Monaco 0.01% 1.72x
Patagonia 0.01% 1.47x
REI 0.02% 1.47x
Brooks Brothers 0.04% 1.43x
Saint Laurent Paris 0.01% 1.41x
Express 0.03% 1.40x
Calvin Klein 0.01% 1.37x
Free People 0.02% 1.36x
The North Face 0.02% 1.28x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is hockeymonkey.com.

Website Composition Index
hockeymonkey.com 1.63% 138.06x
hockeyworld.com 0.97% 133.56x
purehockey.com 0.44% 131.79x
mynhltraderumors.com 5.48% 124.37x
hockeygiant.com 0.55% 123.19x
nhlnumbers.com 0.22% 113.30x
hockeybuzz.com 1.91% 102.26x
pucksandpitchforks.com 0.31% 101.87x
usahockey.com 3.40% 100.51x
prohockeyrumors.com 0.64% 99.01x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 28.03% 27.77x
Sports Apparel 1.67% 22.12x
Lacrosse College Athletics 2.24% 13.75x
Upstate New York State Athletics 0.29% 13.24x
Sports - Skiing, Snowboarding 0.05% 12.49x
Fantasy Sports 21.12% 12.33x
Alternative Streaming Services 0.72% 12.30x
Winter Sports & Gear 2.79% 12.01x
Illinois College Sports 0.33% 11.88x
New England & Ivy League Sports 4.18% 11.63x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999