Explore the NHL Fans Audience
Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the NHL Fans audience.
INTERESTS
The NHL Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NHL Fans audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 35.77% | 23.67x |
| Fantasy Football Enthusiasts | 37.64% | 23.03x |
| Beer Aficionados | 31.87% | 21.20x |
| Craft Spirits Enthusiasts | 30.47% | 20.79x |
| Detroit Red Wings Fans | 28.19% | 20.31x |
| Baseball Enthusiasts | 32.64% | 19.96x |
| New York Rangers Fans | 28.03% | 19.68x |
| Pittsburgh Penguins Fans | 27.49% | 19.57x |
| Boston Bruins Fans | 27.36% | 19.52x |
| NFL Fans | 29.65% | 19.49x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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APPAREL RETAILERS
The NHL Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NHL Fans audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 1.74x |
| REI | 0.02% | 1.58x |
| Ann Taylor | 0.02% | 1.45x |
| Talbots | 0.04% | 1.42x |
| The North Face | 0.02% | 1.39x |
| Tommy Bahama | 0.02% | 1.36x |
| Madewell | 0.03% | 1.35x |
| Brooks Brothers | 0.03% | 1.35x |
| Zara | 0.03% | 1.33x |
| Urban Outfitters | 0.04% | 1.32x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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WEBSITES
The NHL Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.
| Website | Composition | Index |
| mynhltraderumors.com | 7.53% | 49.62x |
| hockeybuzz.com | 1.42% | 44.16x |
| usahockey.com | 1.52% | 43.93x |
| nhl.com | 14.59% | 43.87x |
| dailyfaceoff.com | 4.28% | 40.97x |
| prohockeyrumors.com | 2.18% | 40.53x |
| editorinleaf.com | 2.39% | 39.33x |
| pensionplanpuppets.com | 3.06% | 39.16x |
| puckprose.com | 3.40% | 37.12x |
| diebytheblade.com | 1.32% | 36.99x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 32.18% | 20.23x |
| Sports Apparel | 0.82% | 17.16x |
| Content Streamers & Downloaders | 0.03% | 14.93x |
| Sports - Skiing, Snowboarding | 0.02% | 14.18x |
| Upstate New York State Athletics | 0.20% | 13.79x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 13.65x |
| Lacrosse College Athletics | 0.98% | 12.52x |
| Men's Dress Shirt Shopping | 0.70% | 12.12x |
| Winnipeg Canada News | 1.83% | 11.96x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.14% | 11.37x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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DEMOGRAPHICS
The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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