Dstillery Audiences

NHL FANS

Audience Size: 2.4 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 36.96% 31.35x
Fantasy Football Enthusiasts 37.79% 30.18x
Beer Aficionados 32.15% 28.03x
Craft Spirits Enthusiasts 31.66% 27.65x
Baseball Enthusiasts 33.15% 26.28x
NFL Fans 30.71% 25.97x
Detroit Red Wings Fans 29.82% 25.84x
Mens Business Clothes Shoppers 29.46% 25.76x
ESPN Enthusiasts 30.59% 25.65x
New York Rangers Fans 29.57% 25.34x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.80x
Club Monaco 0.02% 1.70x
Brooks Brothers 0.03% 1.68x
Bonobos 0.03% 1.57x
Ann Taylor 0.02% 1.53x
Uniqlo 0.02% 1.51x
The North Face 0.02% 1.49x
Hugo Boss 0.04% 1.46x
American Apparel 0.03% 1.44x
Armani 0.02% 1.40x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 6.71% 70.56x
nhl.com 20.59% 70.02x
hockeybuzz.com 1.75% 68.99x
dailyfaceoff.com 4.12% 61.56x
usahockey.com 2.03% 59.14x
hockeydb.com 10.38% 51.50x
eliteprospects.com 11.15% 47.47x
rotoballer.com 2.68% 45.86x
pensionplanpuppets.com 2.27% 45.60x
prohockeyrumors.com 1.73% 44.98x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.71% 24.26x
Hockey 28.74% 21.77x
Content Streamers & Downloaders 0.05% 16.43x
Sports - Skiing, Snowboarding 0.02% 15.74x
Upstate New York State Athletics 0.22% 14.78x
Men's Dress Shirt Shopping 0.86% 14.41x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 14.13x
Lacrosse College Athletics 1.16% 14.10x
Fantasy Sports 25.12% 12.79x
Winter Sports & Gear 1.67% 12.58x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male