Explore the NHL Fans Audience
Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the NHL Fans audience.
INTERESTS
The NHL Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NHL Fans audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 31.56% | 24.28x |
| Fantasy Football Enthusiasts | 28.46% | 22.01x |
| Chicago Blackhawks Fans | 31.51% | 21.70x |
| Detroit Red Wings Fans | 26.04% | 21.15x |
| New York Rangers Fans | 30.71% | 21.11x |
| Boston Bruins Fans | 28.27% | 20.43x |
| Pittsburgh Penguins Fans | 30.08% | 19.45x |
| NFL Fans | 24.58% | 19.24x |
| NBA Fans | 25.03% | 18.54x |
| Daily Fantasy Sports Enthusiasts | 30.76% | 17.89x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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APPAREL RETAILERS
The NHL Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NHL Fans audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.05% | 1.88x |
| Club Monaco | 0.01% | 1.72x |
| Patagonia | 0.01% | 1.47x |
| REI | 0.02% | 1.47x |
| Brooks Brothers | 0.04% | 1.43x |
| Saint Laurent Paris | 0.01% | 1.41x |
| Express | 0.03% | 1.40x |
| Calvin Klein | 0.01% | 1.37x |
| Free People | 0.02% | 1.36x |
| The North Face | 0.02% | 1.28x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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WEBSITES
The NHL Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NHL Fans audience is hockeymonkey.com.
| Website | Composition | Index |
| hockeymonkey.com | 1.63% | 138.06x |
| hockeyworld.com | 0.97% | 133.56x |
| purehockey.com | 0.44% | 131.79x |
| mynhltraderumors.com | 5.48% | 124.37x |
| hockeygiant.com | 0.55% | 123.19x |
| nhlnumbers.com | 0.22% | 113.30x |
| hockeybuzz.com | 1.91% | 102.26x |
| pucksandpitchforks.com | 0.31% | 101.87x |
| usahockey.com | 3.40% | 100.51x |
| prohockeyrumors.com | 0.64% | 99.01x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 28.03% | 27.77x |
| Sports Apparel | 1.67% | 22.12x |
| Lacrosse College Athletics | 2.24% | 13.75x |
| Upstate New York State Athletics | 0.29% | 13.24x |
| Sports - Skiing, Snowboarding | 0.05% | 12.49x |
| Fantasy Sports | 21.12% | 12.33x |
| Alternative Streaming Services | 0.72% | 12.30x |
| Winter Sports & Gear | 2.79% | 12.01x |
| Illinois College Sports | 0.33% | 11.88x |
| New England & Ivy League Sports | 4.18% | 11.63x |
Composition Percentage:
The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
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DEMOGRAPHICS
The NHL Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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