Dstillery Audiences

NHL FANS

Audience Size: 2.3 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 34.65% 42.69x
Fantasy Football Enthusiasts 33.44% 41.22x
Chicago Blackhawks Fans 30.08% 38.96x
Detroit Red Wings Fans 27.14% 38.83x
Boston Bruins Fans 28.86% 38.28x
Pittsburgh Penguins Fans 29.16% 38.11x
New York Rangers Fans 30.32% 37.99x
Beer Aficionados 27.62% 35.70x
Daily Fantasy Sports Enthusiasts 31.81% 35.48x
Craft Spirits Enthusiasts 27.91% 35.18x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.10x
Patagonia 0.03% 1.81x
Supreme 0.02% 1.79x
Bonobos 0.12% 1.78x
Jos A. Bank Clothiers 0.55% 1.73x
Club Monaco 0.03% 1.70x
Intermix 0.02% 1.68x
Ann Taylor 0.05% 1.64x
Zara 0.05% 1.63x
Saint Laurent Paris 0.02% 1.62x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 8.63% 106.61x
thehockeynews.com 3.00% 106.27x
dailyfaceoff.com 2.88% 101.85x
spectorshockey.net 1.84% 99.07x
usahockey.com 4.02% 86.10x
nhl.com 32.82% 85.78x
prohockeyrumors.com 2.61% 82.81x
hockeybuzz.com 2.36% 82.55x
hockeyfights.com 2.08% 80.81x
echl.com 1.11% 78.57x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 26.87% 31.38x
Sports Apparel 1.50% 28.74x
Upstate New York State Athletics 0.31% 18.64x
Fantasy Sports 22.09% 18.14x
Lacrosse College Athletics 1.96% 17.97x
Alternative Streaming Services 0.38% 17.48x
Men's Dress Shirt Shopping 1.82% 17.36x
Content Streamers & Downloaders 0.11% 15.93x
New England & Ivy League Sports 4.44% 15.07x
Winter Sports & Gear 2.75% 14.89x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male