Dstillery Audiences

NHL FANS

Audience Size: 2.8 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 33.91% 25.82x
Fantasy Football Enthusiasts 31.72% 24.45x
Chicago Blackhawks Fans 29.51% 23.31x
New York Rangers Fans 29.41% 22.95x
Detroit Red Wings Fans 26.90% 22.60x
Pittsburgh Penguins Fans 29.28% 21.66x
Craft Spirits Enthusiasts 29.21% 21.32x
NFL Fans 26.23% 20.90x
Baseball Enthusiasts 27.38% 20.58x
Boston Bruins Fans 30.22% 20.33x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.84x
Supreme 0.02% 1.73x
Columbia 0.02% 1.58x
Patagonia 0.03% 1.57x
Ralph Lauren 0.01% 1.49x
Uniqlo 0.02% 1.48x
LOFT 0.09% 1.44x
Kate Spade 0.03% 1.44x
Express Outlets 0.01% 1.44x
Ann Taylor 0.03% 1.42x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 7.07% 119.44x
thehockeynews.com 4.16% 101.96x
hockeybuzz.com 1.81% 97.27x
dailyfaceoff.com 3.17% 93.35x
usahockey.com 3.37% 92.02x
prohockeyrumors.com 1.10% 91.54x
spectorshockey.net 1.61% 91.21x
nhl.com 35.22% 86.14x
echl.com 1.25% 82.38x
sportsnet.ca 9.65% 82.09x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 25.74% 27.17x
Sports Apparel 1.66% 23.39x
Fantasy Sports 21.18% 15.27x
Lacrosse College Athletics 2.13% 14.88x
Alternative Streaming Services 0.52% 14.67x
Men's Dress Shirt Shopping 2.18% 14.14x
Upstate New York State Athletics 0.32% 14.06x
Sports - Skiing, Snowboarding 0.04% 13.66x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.49% 12.89x
US Soccer 2.47% 12.70x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male