Dstillery Audiences

NHL FANS

Audience Size: 2.6 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 31.84% 32.56x
Fantasy Football Enthusiasts 36.22% 30.39x
Beer Aficionados 28.91% 27.67x
ESPN Enthusiasts 26.14% 26.24x
Movie and Game Review Readers 26.51% 25.75x
Boston Bruins Fans 27.21% 25.15x
Craft Spirits Enthusiasts 27.07% 25.12x
Pittsburgh Penguins Fans 27.47% 25.12x
Mens Business Clothes Shoppers 26.53% 25.02x
Darts Enthusiasts 30.67% 24.83x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is LOFT.

Location Composition Index
LOFT 0.01% 1.80x
Banana Republic 0.01% 1.70x
Mens Wearhouse 0.02% 1.56x
American Eagle Outfitters 0.01% 1.50x
The Childrens Place 0.02% 1.44x
Chicos 0.01% 1.36x
Lane Bryant 0.01% 1.33x
Old Navy 0.02% 1.29x
Victoria's Secret 0.01% 1.18x
Journeys 0.01% 0.98x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 6.73% 57.22x
hockeybuzz.com 1.73% 52.08x
dailyfaceoff.com 3.92% 49.27x
nhl.com 13.22% 47.46x
theahl.com 1.22% 46.91x
hockeycanada.ca 1.66% 46.45x
prohockeyrumors.com 3.54% 46.39x
diebytheblade.com 1.58% 44.68x
hockeyfights.com 2.39% 44.61x
pucksandpitchforks.com 1.35% 44.21x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 31.20% 26.24x
Upstate New York State Athletics 0.15% 19.17x
Canadian Construction & Renovation Research Cluster 0.15% 17.51x
Roleplay & Fantasy Games 0.37% 17.44x
Winnipeg Canada News 2.47% 17.06x
New England & Ivy League Sports 1.34% 17.01x
Illinois College Sports 0.15% 17.00x
Lacrosse College Athletics 0.55% 17.00x
Canada Tax and Finance Research Cluster 1.88% 16.74x
Saskatchewan Media & Retail Cluster 0.32% 16.46x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male