Dstillery Audiences

NHL FANS

Audience Size: 2.6 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 37.37% 25.87x
MLB Fans 32.32% 24.70x
Beer Aficionados 24.75% 22.18x
Mens Business Clothes Shoppers 23.58% 22.15x
Boston Bruins Fans 30.57% 21.86x
Pittsburgh Penguins Fans 30.83% 21.29x
Movie and Game Review Readers 24.31% 20.63x
Darts Enthusiasts 30.59% 20.61x
ESPN Enthusiasts 28.43% 20.49x
Chicago Blackhawks Fans 31.58% 20.39x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.87x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 2.13% 67.82x
nhl.com 6.94% 63.06x
hockeybuzz.com 2.24% 58.97x
dailyfaceoff.com 5.57% 56.93x
lastwordonhockey.com 1.53% 55.96x
theleafsnation.com 1.19% 52.42x
pucksandpitchforks.com 1.04% 52.08x
prohockeyrumors.com 3.18% 50.26x
fearthefin.com 1.15% 49.79x
allaboutthejersey.com 1.76% 49.60x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 27.30% 25.18x
Upstate New York State Athletics 0.07% 22.51x
Canada Job Seekers Cluster 0.14% 17.85x
Roleplay & Fantasy Games 0.14% 17.06x
Toronto Tourism 0.26% 16.38x
Winnipeg Canada News 1.89% 15.82x
Phone & Computer Game Downloaders 0.08% 15.52x
Canada Tax and Finance Research Cluster 1.24% 15.42x
Fantasy Sports 21.77% 14.96x
Men's Dress Shirt Shopping 0.07% 14.83x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male