Dstillery Audiences

NHL FANS

Audience Size: 3.2 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 9.86% 31.81x
MLB Fans 24.18% 30.44x
ESPN Enthusiasts 19.89% 28.14x
Beard Care Researchers 12.39% 28.01x
Olympic Sports Enthusiasts 27.91% 27.98x
Darts Enthusiasts 24.42% 27.57x
Beer Aficionados 11.98% 26.50x
Boston Bruins Fans 25.23% 26.33x
Fantasy Football Enthusiasts 36.20% 25.93x
NFL Fans 23.74% 25.70x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.73x
Express 0.02% 1.60x
Zumiez 0.03% 1.60x
White House Black Market 0.01% 1.30x
Journeys 0.02% 1.29x
Lululemon 0.01% 1.27x
American Eagle Outfitters 0.02% 1.24x
Aeropostale 0.01% 1.16x
Urban Outfitters 0.01% 1.14x
Old Navy 0.02% 0.91x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is dailyfaceoff.com.

Website Composition Index
dailyfaceoff.com 8.36% 60.28x
nhl.com 1.06% 59.86x
oilersnation.com 3.76% 59.02x
flamesnation.ca 1.33% 57.23x
dobberprospects.com 1.02% 56.88x
fearthefin.com 1.01% 56.67x
puckpedia.com 2.22% 56.08x
coppernblue.com 1.32% 54.37x
nhlrumors.com 1.07% 54.14x
diebytheblade.com 1.51% 52.62x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 24.10% 30.52x
Winnipeg Canada News 0.68% 18.77x
Canada Culture and Tourism 2.92% 17.38x
Canada Shopping - Kitchenware 0.14% 17.22x
Lacrosse College Athletics 0.11% 16.15x
Alberta Canada Cluster 8.20% 15.65x
Quebec Vacations 0.83% 15.31x
Beer, Wine & Alcohol 0.38% 14.99x
Canada Tourism Research Cluster 1.92% 14.87x
Canadian Auto 3.89% 14.73x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male