Dstillery Audiences

NHL FANS

Audience Size: 2.7 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 34.60% 27.82x
MLB Fans 27.26% 25.60x
Mens Business Clothes Shoppers 17.62% 23.89x
Boston Bruins Fans 28.57% 23.28x
Beer Aficionados 18.67% 22.44x
Pittsburgh Penguins Fans 28.79% 21.93x
Darts Enthusiasts 28.28% 21.50x
Movie and Game Review Readers 20.09% 21.30x
Beard Care Researchers 18.62% 21.25x
ESPN Enthusiasts 25.29% 21.24x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Talbots.

Location Composition Index
Talbots 0.02% 1.43x
Lululemon 0.01% 1.35x
Banana Republic 0.02% 1.34x
J. Crew 0.02% 1.33x
Express 0.03% 1.28x
Chicos 0.02% 1.27x
Coach 0.01% 1.24x
Eddie Bauer 0.01% 1.21x
Maurices 0.04% 1.19x
Dressbarn 0.02% 1.18x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is nhl.com.

Website Composition Index
nhl.com 2.78% 65.73x
dailyfaceoff.com 7.33% 57.12x
dobberhockey.com 2.18% 56.34x
puckpedia.com 2.27% 53.19x
nhlrumors.com 1.14% 52.39x
diebytheblade.com 2.23% 52.27x
silversevensens.com 1.18% 52.06x
pucksandpitchforks.com 1.45% 52.05x
fearthefin.com 1.97% 51.32x
pensburgh.com 4.81% 50.40x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 25.41% 26.11x
Mining & Natural Resources 0.14% 17.19x
Winnipeg Canada News 1.40% 16.94x
Upstate New York State Athletics 0.04% 15.30x
Canada Tax and Finance Research Cluster 0.60% 14.38x
Saskatchewan Media & Retail Cluster 0.04% 14.34x
Canada Shopping - Lifestyle and Mommy Blogs 1.43% 14.00x
Canada Shopping - Kitchenware 0.20% 13.93x
Lacrosse College Athletics 0.17% 13.51x
Fantasy Sports 19.92% 13.33x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male