Dstillery Audiences

NHL FANS

Audience Size: 3.5 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 39.55% 29.09x
Fantasy Football Enthusiasts 37.89% 28.26x
Beer Aficionados 34.20% 26.06x
Craft Spirits Enthusiasts 34.18% 25.91x
NFL Fans 31.96% 24.67x
Baseball Enthusiasts 33.73% 24.54x
Detroit Red Wings Fans 30.50% 24.42x
New York Rangers Fans 30.63% 24.40x
Boston Bruins Fans 29.85% 24.20x
Pittsburgh Penguins Fans 30.03% 23.96x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Supreme.

Location Composition Index
Supreme 0.02% 2.04x
Bonobos 0.15% 1.94x
Jos A. Bank Clothiers 0.44% 1.63x
White House Black Market 0.48% 1.49x
Mens Wearhouse 0.67% 1.46x
LL Bean 0.01% 1.44x
The North Face 0.03% 1.32x
Club Monaco 0.02% 1.30x
Johnston and Murphy 0.57% 1.30x
Free People 0.03% 1.25x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 6.47% 71.03x
thehockeynews.com 1.58% 70.89x
dailyfaceoff.com 1.84% 69.14x
spectorshockey.net 1.24% 67.20x
hockeybuzz.com 1.66% 64.35x
nhl.com 19.80% 62.58x
usahockey.com 2.41% 59.11x
hockeyfights.com 1.40% 56.34x
diebytheblade.com 1.56% 56.11x
pensionplanpuppets.com 1.96% 55.97x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.94% 21.80x
Hockey 23.80% 20.20x
Upstate New York State Athletics 0.23% 15.29x
Lacrosse College Athletics 1.40% 13.78x
Content Streamers & Downloaders 0.07% 13.66x
Men's Dress Shirt Shopping 1.17% 13.64x
Sports - Skiing, Snowboarding 0.02% 12.99x
Alternative Streaming Services 0.25% 12.72x
Winter Sports & Gear 2.02% 12.25x
New England & Ivy League Sports 3.16% 12.13x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male