Dstillery Audiences

NHL FANS

Audience Size: 2.9 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 35.89% 27.60x
Fantasy Football Enthusiasts 40.20% 26.80x
Beer Aficionados 30.95% 25.51x
Mens Business Clothes Shoppers 30.61% 24.45x
Movie and Game Review Readers 30.58% 23.88x
Boston Bruins Fans 33.19% 23.55x
Craft Spirits Enthusiasts 30.36% 23.13x
ESPN Enthusiasts 31.55% 22.94x
Darts Enthusiasts 34.08% 22.87x
Pittsburgh Penguins Fans 33.21% 22.71x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.76x
Chicos 0.01% 1.58x
LOFT 0.01% 1.57x
Banana Republic 0.01% 1.47x
American Eagle Outfitters 0.01% 1.43x
Maurices 0.02% 1.18x
Express 0.01% 1.11x
Old Navy 0.02% 1.07x
Carhartt 0.12% 0.98x
The Childrens Place 0.01% 0.96x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is mynhltraderumors.com.

Website Composition Index
mynhltraderumors.com 4.24% 72.38x
dailyfaceoff.com 2.95% 65.57x
nhl.com 11.53% 64.05x
hockeybuzz.com 1.51% 62.45x
hockeycanada.ca 1.13% 61.38x
pucksandpitchforks.com 1.08% 57.67x
hockeyfights.com 1.77% 56.77x
puckpedia.com 1.01% 56.64x
prohockeyrumors.com 3.22% 55.84x
allaboutthejersey.com 1.36% 54.44x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 25.29% 21.72x
Canadian Construction & Renovation Research Cluster 0.13% 18.66x
Upstate New York State Athletics 0.08% 18.58x
Roleplay & Fantasy Games 0.27% 16.13x
New England & Ivy League Sports 1.07% 15.86x
Canada Tax and Finance Research Cluster 1.73% 15.64x
Canada Job Seekers Cluster 0.30% 14.87x
Canadian Real Estate Researcher Cluster 0.61% 14.65x
Winnipeg Canada News 1.83% 14.48x
Toronto Tourism 0.57% 14.41x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male