Dstillery Audiences

NHL FANS

Audience Size: 2 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 33.29% 25.83x
Mens Business Clothes Shoppers 13.43% 23.06x
MLB Fans 28.52% 21.79x
Boston Bruins Fans 25.81% 21.15x
Beer Aficionados 14.17% 20.18x
Movie and Game Review Readers 18.53% 19.89x
ESPN Enthusiasts 23.83% 19.74x
Beard Care Researchers 16.58% 19.63x
Darts Enthusiasts 27.68% 19.29x
Pittsburgh Penguins Fans 25.78% 19.28x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Zumiez.

Location Composition Index
Zumiez 0.04% 1.63x
J. Crew 0.01% 1.61x
Banana Republic 0.02% 1.55x
Talbots 0.01% 1.43x
Eddie Bauer 0.01% 1.36x
White House Black Market 0.01% 1.28x
Chicos 0.01% 1.24x
H&M 0.01% 1.22x
Express 0.01% 1.15x
LOFT 0.01% 1.14x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is nhl.com.

Website Composition Index
nhl.com 1.61% 60.01x
dailyfaceoff.com 10.39% 59.74x
dobberhockey.com 2.76% 58.83x
nucksmisconduct.com 1.07% 58.80x
fearthefin.com 1.55% 56.73x
oilersnation.com 5.92% 56.34x
flamesnation.ca 2.07% 54.36x
coppernblue.com 1.37% 54.33x
puckpedia.com 2.85% 53.29x
silversevensens.com 1.47% 53.00x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 26.19% 26.85x
Winnipeg Canada News 1.07% 17.26x
Mining & Natural Resources 0.11% 15.88x
Canada News 0.16% 14.82x
Fantasy Sports 16.17% 14.48x
Canada Tax and Finance Research Cluster 0.53% 14.47x
Canada Shopping - Lifestyle and Mommy Blogs 0.98% 14.41x
Lacrosse College Athletics 0.13% 14.14x
Ontario Canada Cluster 0.58% 13.46x
Canada Business Cluster 3.42% 13.01x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male