Dstillery Audiences

NHL FANS

Audience Size: 2.7 Million Devices

Explore the NHL Fans Audience

Below you'll find more information about the NHL Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the NHL Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NHL Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NHL Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 33.30% 24.64x
Fantasy Football Enthusiasts 30.61% 22.83x
Chicago Blackhawks Fans 30.28% 21.77x
New York Rangers Fans 29.82% 21.26x
Detroit Red Wings Fans 27.63% 20.54x
Pittsburgh Penguins Fans 28.63% 20.21x
NFL Fans 25.83% 19.68x
Boston Bruins Fans 30.04% 19.62x
Daily Fantasy Sports Enthusiasts 32.02% 19.22x
Beer Aficionados 27.83% 18.87x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Interest attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NHL Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NHL Fans audience is Supreme.

Location Composition Index
Supreme 0.01% 1.70x
REI 0.03% 1.59x
Patagonia 0.01% 1.55x
LL Bean 0.01% 1.51x
Talbots 0.07% 1.45x
Lululemon 0.07% 1.43x
Eddie Bauer 0.02% 1.38x
American Apparel 0.04% 1.35x
Express Outlets 0.00% 1.29x
Hugo Boss 0.02% 1.27x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Location attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NHL Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NHL Fans audience is hockeymonkey.com.

Website Composition Index
hockeymonkey.com 1.28% 136.77x
mynhltraderumors.com 6.34% 117.23x
thehockeynews.com 5.64% 100.33x
hockeybuzz.com 1.84% 94.33x
usahockey.com 3.58% 94.31x
dobberprospects.com 1.04% 93.04x
nhl.com 37.78% 92.67x
spectorshockey.net 1.84% 90.29x
wgr550.com 1.10% 87.68x
rawcharge.com 1.01% 86.87x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Web attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NHL Fans audience is Hockey.

Content Affinity Composition Index
Hockey 26.63% 25.00x
Sports Apparel 1.81% 20.75x
Lacrosse College Athletics 2.24% 14.44x
Upstate New York State Athletics 0.31% 14.42x
Sports - Skiing, Snowboarding 0.05% 14.13x
Alternative Streaming Services 0.65% 13.43x
Fantasy Sports 21.91% 13.08x
Men's Dress Shirt Shopping 2.41% 12.05x
US Soccer 2.63% 11.90x
New England & Ivy League Sports 4.42% 11.74x
Composition Percentage: The overlap percentage between the NHL Fans audience and the Content Affinity attribute.
Index: A comparison of the NHL Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NHL Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male