Dstillery Audiences

NASCAR FANS

Audience Size: 3 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 40.27% 25.24x
NCAA Fans 24.70% 22.06x
Car Enthusiasts 27.32% 21.28x
Car Buyers 26.57% 20.83x
March Madness Enthusiasts 28.50% 20.12x
College Football Fans 26.84% 19.92x
NFL Fans 24.77% 19.44x
Classic Car Shoppers 29.76% 19.35x
Mowing Equipment Shoppers 28.92% 19.33x
NCAA Football Fans 26.71% 19.31x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.55x
Chicos 0.01% 1.36x
Carhartt 0.17% 1.30x
Maurices 0.02% 1.20x
Old Navy 0.02% 1.15x
Mens Wearhouse 0.01% 1.13x
Aeropostale 0.01% 1.08x
American Eagle Outfitters 0.01% 1.03x
Victoria's Secret 0.02% 0.95x
Express 0.01% 0.94x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 3.13% 63.78x
racing-reference.info 2.51% 52.95x
frontstretch.com 1.65% 51.95x
competitionplus.com 1.40% 46.60x
nascar.com 27.69% 42.86x
nhra.com 6.53% 42.56x
indycar.com 1.36% 37.34x
beyondtheflag.com 9.42% 36.09x
racer.com 3.48% 33.78x
auctiontime.com 1.23% 32.27x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 2.01% 34.06x
Auto Body Upkeep & Repair Researchers 0.98% 19.20x
Car Keys, Locks & Remotes 1.24% 18.21x
Auctions & Repossessions 0.23% 17.23x
Trucks 0.90% 16.38x
General Interest 0.04% 16.25x
Motorcycle Racing Researchers 1.04% 15.74x
Hobby Drones & Remote-Controlled Cars 0.21% 15.64x
Garden Power Equipment 2.86% 15.49x
Farming & Agriculture 0.42% 15.04x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male