Dstillery Audiences

NASCAR FANS

Audience Size: 2.5 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Car Buyers.

Interest Composition Index
Car Buyers 32.02% 19.78x
Car Enthusiasts 29.01% 18.51x
Spa and Pool Owners 28.09% 17.07x
Auto Repair Researchers 28.03% 16.62x
Aftermarket Accessories Shoppers 28.94% 16.40x
Ford Mustang Enthusiasts 27.62% 16.26x
Outdoors Enthusiasts 31.52% 16.17x
RV Shoppers 29.60% 16.13x
Jeep Vehicle Shoppers 28.05% 16.02x
In-Market Car Shoppers 28.56% 15.93x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Belk.

Location Composition Index
Belk 0.02% 1.28x
Carhartt 0.21% 1.27x
Lane Bryant 0.03% 1.14x
Chicos 0.04% 1.14x
Gymboree 0.02% 1.11x
Eddie Bauer 0.01% 1.04x
Dressbarn 0.03% 1.00x
Aeropostale 0.02% 0.92x
LOFT 0.03% 0.91x
Brooks Brothers 0.02% 0.89x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 2.17% 126.98x
speedwaymedia.com 0.32% 94.37x
daytonainternationalspeedway.com 6.49% 87.96x
paceperformance.com 0.32% 85.04x
rkmotorscharlotte.com 0.34% 84.46x
classiccardeals.com 0.27% 83.77x
e3xtreme.net 0.20% 82.28x
mecum.com 0.45% 82.06x
martinsvillespeedway.com 1.39% 78.49x
hitchsource.com 0.20% 78.31x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 5.43% 44.17x
Rural Living 0.44% 27.47x
ISPs & Local Services 0.32% 21.83x
Home Improvement Contractor 3.96% 15.76x
Motorcycle Racing Researchers 0.87% 15.31x
Auto Body Upkeep & Repair Researchers 6.76% 15.00x
Motorcycles & Snowmobiles 4.82% 14.20x
Car Keys, Locks & Remotes 8.03% 13.75x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.57% 12.93x
Texas Off-Roading 0.16% 12.50x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000