Dstillery Audiences

NASCAR FANS

Audience Size: 2.6 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 35.26% 30.62x
Car Buyers 28.41% 27.70x
Mowing Equipment Shoppers 25.95% 26.84x
Car Enthusiasts 24.92% 26.72x
Spa and Pool Owners 25.58% 25.13x
Ford Mustang Enthusiasts 26.40% 24.66x
Auto Repair Researchers 26.24% 24.12x
RV Shoppers 30.26% 23.96x
Outdoors Enthusiasts 29.53% 23.80x
Xtreme Sports Fans 28.00% 23.74x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.22% 1.11x
Mens Wearhouse 0.33% 1.03x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 2.39% 111.65x
martinsvillespeedway.com 1.54% 84.03x
daytonainternationalspeedway.com 8.55% 77.46x
woosprint.com 1.82% 72.30x
nascar.com 12.39% 68.78x
racer.com 3.96% 66.86x
nhra.com 6.73% 62.02x
talladegasuperspeedway.com 2.53% 61.38x
racingin.com 1.02% 60.75x
competitionplus.com 2.92% 60.54x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 5.89% 51.36x
Home Improvement Contractor 2.36% 19.94x
Auto Body Upkeep & Repair Researchers 5.59% 18.06x
Motorcycles & Snowmobiles 5.51% 15.69x
Discount Shopping 4.81% 14.82x
Garden Power Equipment 12.71% 14.73x
Car Keys, Locks & Remotes 7.65% 14.68x
Auto Tires & Parts Repair Researchers 3.70% 14.67x
Power Tools 4.85% 14.16x
Recreational Motor Sport Enthusiasts 3.51% 13.66x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male