Dstillery Audiences

NASCAR FANS

Audience Size: 3.2 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 35.12% 66.17x
Country Music Fans 17.73% 51.56x
Car Enthusiasts 21.74% 51.49x
NCAA Fans 19.40% 50.52x
Commercial Truck Researchers 22.74% 50.50x
College Football Fans 22.07% 50.14x
Spa and Pool Owners 21.74% 49.83x
Online Directory Searchers 20.74% 49.35x
Darts Enthusiasts 21.74% 49.15x
Automotive Racing Enthusiasts 29.77% 47.92x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Old Navy.

Location Composition Index
Old Navy 0.07% 3.03x
Maurices 0.02% 1.35x
Victoria's Secret 0.01% 1.06x
Carhartt 0.18% 1.04x
Chicos 0.01% 1.01x
Mens Wearhouse 0.01% 0.90x
Journeys 0.01% 0.86x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 5.41% 52.62x
daytonainternationalspeedway.com 2.01% 44.69x
racing-reference.info 3.51% 41.45x
nhra.com 7.42% 36.85x
competitionplus.com 2.10% 36.40x
beyondtheflag.com 9.97% 32.24x
nascar.com 35.29% 30.50x
racer.com 4.06% 28.19x
indycar.com 1.83% 28.19x
classicindustries.com 1.48% 27.45x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 5.69% 24.52x
Online Ticket Buyers 4.68% 21.63x
Motorcycles & Snowmobiles 8.03% 19.97x
Texas Off-Roading 0.06% 18.08x
Auto Enthusiast Information Researchers 5.35% 17.02x
Trucking 3.34% 16.23x
Private Aviation 3.01% 16.23x
Antiques & Auctions 3.34% 15.83x
Fishing 3.34% 15.45x
Rural Living 0.02% 15.12x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male