Dstillery Audiences

NASCAR FANS

Audience Size: 3.9 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 40.43% 22.73x
Classic Car Shoppers 31.51% 18.36x
Mowing Equipment Shoppers 29.85% 18.32x
Spa and Pool Owners 27.06% 18.00x
Car Buyers 26.96% 17.62x
Xtreme Sports Fans 29.22% 17.59x
Car Enthusiasts 26.55% 17.43x
RV Shoppers 30.33% 17.43x
NCAA Fans 23.49% 17.27x
Tractor Shoppers 28.76% 17.04x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Belk.

Location Composition Index
Belk 0.01% 2.13x
Carhartt 0.28% 1.39x
Eddie Bauer 0.01% 1.21x
Buckle 0.03% 1.20x
Gymboree 0.02% 0.98x
Dressbarn 0.02% 0.98x
Talbots 0.02% 0.97x
White House Black Market 0.03% 0.97x
Brooks Brothers 0.01% 0.97x
Chicos 0.03% 0.96x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 4.82% 51.63x
daytonainternationalspeedway.com 3.33% 44.05x
hendrickmotorsports.com 1.31% 43.55x
racing-reference.info 2.16% 43.42x
talladegasuperspeedway.com 1.32% 42.60x
competitionplus.com 1.97% 38.07x
worldofoutlaws.com 1.16% 37.24x
ismraceway.com 1.21% 36.96x
nascar.com 29.03% 31.89x
indycar.com 1.17% 30.30x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.73% 37.30x
Rural Living 0.06% 20.43x
Texas Off-Roading 0.11% 18.65x
Home Improvement Contractor 0.27% 15.54x
Motorcycle Racing Researchers 0.96% 15.03x
Auto Body Upkeep & Repair Researchers 2.87% 14.79x
Discount Shopping 0.91% 14.55x
Garden Power Equipment 7.79% 13.66x
Car Keys, Locks & Remotes 4.68% 13.21x
Trucks 2.83% 13.11x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male