Dstillery Audiences

NASCAR FANS

Audience Size: 2.5 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 38.23% 20.54x
Car Buyers 31.15% 20.44x
Car Enthusiasts 28.67% 19.30x
Spa and Pool Owners 28.13% 18.62x
Mowing Equipment Shoppers 28.26% 18.56x
Ford Mustang Enthusiasts 28.15% 17.96x
Auto Repair Researchers 28.52% 17.73x
RV Shoppers 31.50% 17.71x
Jeep Vehicle Shoppers 28.39% 17.41x
Xtreme Sports Fans 30.88% 16.82x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Belk.

Location Composition Index
Belk 0.02% 1.81x
Express Outlets 0.00% 1.33x
Carhartt 0.15% 1.18x
Brooks Brothers 0.03% 1.05x
Mens Wearhouse 0.22% 1.03x
Jos A. Bank Clothiers 0.14% 1.01x
Dressbarn 0.04% 1.00x
Tommy Bahama 0.02% 0.99x
Chicos 0.04% 0.99x
American Eagle Outfitters 0.04% 0.94x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 1.73% 127.51x
martinsvillespeedway.com 1.44% 85.07x
nascar.com 4.73% 83.10x
daytonainternationalspeedway.com 9.70% 78.90x
woosprint.com 1.88% 73.23x
talladegasuperspeedway.com 1.95% 72.21x
kansasspeedway.com 1.12% 70.45x
racingin.com 1.06% 68.15x
nhra.com 6.23% 67.30x
mispeedway.com 1.27% 67.05x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 5.46% 45.04x
Rural Living 0.37% 28.02x
ISPs & Local Services 0.19% 22.36x
Home Improvement Contractor 2.94% 18.64x
Auto Body Upkeep & Repair Researchers 6.20% 16.17x
Motorcycle Racing Researchers 0.91% 16.14x
Motorcycles & Snowmobiles 5.31% 15.24x
Assorted Topics (Cooking, Games, Viral Media) 0.23% 14.29x
Garden Power Equipment 13.51% 14.06x
Car Keys, Locks & Remotes 7.94% 14.06x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male