Dstillery Audiences

NASCAR FANS

Audience Size: 4.8 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 38.46% 22.36x
Classic Car Shoppers 32.93% 18.81x
Mowing Equipment Shoppers 31.45% 18.72x
Spa and Pool Owners 30.46% 18.34x
RV Shoppers 31.32% 18.11x
Xtreme Sports Fans 31.10% 17.54x
Car Buyers 28.71% 17.32x
Outdoors Enthusiasts 31.47% 17.26x
Car Enthusiasts 26.48% 17.25x
Power Tools Shoppers 27.66% 17.22x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Belk.

Location Composition Index
Belk 0.02% 1.56x
Carhartt 0.37% 1.36x
Dressbarn 0.04% 1.26x
Buckle 0.05% 1.14x
Chicos 0.05% 1.07x
Lane Bryant 0.04% 1.04x
Talbots 0.03% 1.02x
Aeropostale 0.05% 0.95x
Gymboree 0.04% 0.94x
Mens Wearhouse 0.05% 0.93x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 2.70% 49.93x
racing-reference.info 1.06% 44.31x
daytonainternationalspeedway.com 3.63% 41.29x
talladegasuperspeedway.com 1.37% 39.40x
hendrickmotorsports.com 1.34% 39.29x
competitionplus.com 1.75% 36.41x
nascar.com 19.67% 35.23x
ismraceway.com 1.19% 32.70x
nhra.com 5.57% 32.28x
worldofoutlaws.com 1.09% 31.13x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.46% 32.72x
Rural Living 0.12% 21.71x
ISPs & Local Services 0.03% 20.41x
Home Improvement Contractor 0.74% 16.98x
Discount Shopping 1.87% 14.21x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 14.14x
Auto Body Upkeep & Repair Researchers 3.26% 14.05x
Texas Off-Roading 0.10% 13.63x
Motorcycle Racing Researchers 0.93% 13.53x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.27% 13.00x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male