Dstillery Audiences

NASCAR FANS

Audience Size: 4.2 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 38.96% 25.85x
Classic Car Shoppers 33.29% 22.14x
Mowing Equipment Shoppers 31.73% 21.57x
Spa and Pool Owners 28.93% 21.53x
Car Buyers 28.87% 20.91x
RV Shoppers 32.42% 20.53x
Xtreme Sports Fans 30.49% 20.52x
Car Enthusiasts 27.15% 20.50x
Outdoors Enthusiasts 33.19% 20.14x
Power Tools Shoppers 28.11% 20.10x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Belk.

Location Composition Index
Belk 0.01% 1.58x
Buckle 0.30% 1.38x
Jos A. Bank Clothiers 0.26% 1.23x
White House Black Market 0.32% 1.16x
Mens Wearhouse 0.42% 1.15x
Johnston and Murphy 0.46% 1.05x
Talbots 0.03% 0.98x
Tommy Bahama 0.02% 0.95x
Dressbarn 0.03% 0.91x
Chicos 0.04% 0.88x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 2.91% 62.43x
racing-reference.info 1.45% 53.34x
daytonainternationalspeedway.com 4.42% 51.06x
darlingtonraceway.com 1.02% 45.74x
racer.com 2.00% 44.29x
mispeedway.com 1.27% 42.10x
hendrickmotorsports.com 1.85% 41.74x
talladegasuperspeedway.com 1.93% 41.04x
ismraceway.com 1.12% 40.57x
nhra.com 6.55% 39.37x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.87% 33.96x
Rural Living 0.16% 22.88x
ISPs & Local Services 0.06% 20.00x
Home Improvement Contractor 1.12% 17.17x
Auto Body Upkeep & Repair Researchers 3.58% 14.64x
Discount Shopping 2.53% 13.80x
Motorcycle Racing Researchers 0.89% 13.65x
Auto Tires & Parts Repair Researchers 2.17% 13.58x
Assorted Topics (Cooking, Games, Viral Media) 0.11% 13.56x
Texas Off-Roading 0.11% 12.91x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male