Dstillery Audiences

NASCAR FANS

Audience Size: 3.5 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 35.91% 24.04x
Car Enthusiasts 13.18% 17.43x
Florida Trip Planners 13.57% 16.88x
Corvette Enthusiasts 17.04% 16.50x
Auto Show Enthusiasts 10.66% 16.25x
F1 Racing Enthusiasts 12.78% 15.92x
NCAA Fans 13.06% 15.82x
Getting Off the Grid Travelers 9.05% 15.63x
Bowling Enthusiasts 27.69% 15.59x
Car Collector Enthusiasts 10.91% 15.22x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Maurices.

Location Composition Index
Maurices 0.02% 1.12x
Old Navy 0.01% 0.95x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is nascar.com.

Website Composition Index
nascar.com 16.96% 34.44x
nhra.com 7.65% 28.51x
tobychristie.com 1.50% 28.22x
frontstretch.com 2.45% 27.41x
racer.com 4.46% 26.42x
autoweek.com 2.53% 23.70x
foxsports.com 1.11% 22.65x
bristolmotorspeedway.com 1.00% 22.35x
dragzine.com 3.20% 20.91x
crash.net 1.99% 19.74x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.47% 22.22x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.21% 12.86x
Motorcycle Racing Researchers 1.21% 11.44x
Auto Body Upkeep & Repair Researchers 0.04% 10.38x
Farming & Agriculture 0.11% 10.19x
Arts & Crafts 0.02% 10.08x
Telescopes 0.02% 9.20x
Car Keys, Locks & Remotes 0.02% 8.55x
Fishing 1.00% 8.55x
Garden Power Equipment 0.98% 8.33x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male