Dstillery Audiences

NASCAR FANS

Audience Size: 2.9 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 37.84% 23.25x
NCAA Fans 21.55% 19.88x
Kansas City Trip Planners 34.66% 19.04x
Car Enthusiasts 24.38% 18.68x
March Madness Enthusiasts 24.50% 18.59x
Car Buyers 23.61% 18.07x
Florida Trip Planners 24.05% 18.03x
College Football Fans 22.98% 17.40x
NCAA Football Fans 22.66% 16.90x
Classic Car Shoppers 25.97% 16.75x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.18x
Maurices 0.04% 1.04x
White House Black Market 0.02% 0.97x
Dressbarn 0.02% 0.96x
Gymboree 0.01% 0.96x
Chicos 0.02% 0.92x
Forever 21 0.01% 0.92x
Talbots 0.01% 0.87x
American Eagle Outfitters 0.02% 0.86x
Jos A. Bank Clothiers 0.02% 0.86x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 2.41% 61.12x
racing-reference.info 2.34% 52.88x
arcaracing.com 1.19% 50.66x
imsa.com 1.32% 38.92x
nascar.com 32.68% 38.59x
frontstretch.com 4.54% 38.50x
nhra.com 9.13% 35.69x
indycar.com 2.34% 33.54x
foxsports.com 1.13% 33.47x
beyondtheflag.com 16.40% 32.69x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.41% 34.05x
Rural Living 0.05% 18.63x
Auto Body Upkeep & Repair Researchers 0.28% 17.29x
Car Keys, Locks & Remotes 0.16% 16.21x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.18% 14.23x
Trucks 0.16% 13.86x
Mid-Atlantic Beaches 0.04% 13.70x
Motorcycle Racing Researchers 1.40% 13.46x
Yard Structures 0.03% 13.25x
Hobby Vehicles 0.27% 12.72x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male