Dstillery Audiences

NASCAR FANS

Audience Size: 2.5 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 35.21% 20.87x
Car Buyers 31.28% 20.64x
Car Enthusiasts 29.16% 19.12x
Spa and Pool Owners 27.79% 18.14x
Ford Mustang Enthusiasts 27.07% 17.82x
RV Shoppers 29.86% 17.75x
Auto Repair Researchers 27.80% 17.67x
Jeep Vehicle Shoppers 27.58% 17.42x
In-Market Car Shoppers 27.41% 17.25x
Aftermarket Accessories Shoppers 28.43% 17.04x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Belk.

Location Composition Index
Belk 0.02% 1.57x
Carhartt 0.24% 1.33x
Eddie Bauer 0.02% 1.24x
Chicos 0.05% 1.13x
Lane Bryant 0.04% 1.03x
Dressbarn 0.04% 0.96x
Old Navy 0.05% 0.91x
Express Outlets 0.00% 0.90x
Gymboree 0.03% 0.87x
LOFT 0.03% 0.86x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 1.92% 131.01x
martinsvillespeedway.com 1.30% 91.72x
daytonainternationalspeedway.com 7.02% 80.27x
nhra.com 4.74% 78.31x
woosprint.com 1.79% 75.09x
talladegasuperspeedway.com 1.95% 73.02x
kansasspeedway.com 1.17% 72.12x
racingin.com 1.12% 67.01x
mispeedway.com 1.37% 65.28x
hendrickmotorsports.com 1.72% 64.00x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 5.29% 44.13x
Rural Living 0.45% 27.02x
ISPs & Local Services 0.26% 21.57x
Home Improvement Contractor 3.65% 16.91x
Motorcycle Racing Researchers 0.87% 15.69x
Auto Body Upkeep & Repair Researchers 6.78% 15.51x
Motorcycles & Snowmobiles 5.31% 14.87x
Car Keys, Locks & Remotes 8.40% 13.59x
Texas Off-Roading 0.17% 13.08x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.40% 12.96x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male