Dstillery Audiences

NASCAR FANS

Audience Size: 3.1 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 38.16% 23.50x
Car Enthusiasts 25.41% 19.22x
NCAA Fans 22.87% 19.15x
Kansas City Trip Planners 35.56% 18.91x
Car Buyers 23.89% 18.43x
March Madness Enthusiasts 25.18% 17.35x
Florida Trip Planners 23.91% 16.99x
College Football Fans 23.67% 16.87x
Classic Car Shoppers 26.26% 16.84x
NCAA Football Fans 23.46% 16.44x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.09x
Maurices 0.04% 1.09x
Chicos 0.02% 1.09x
American Eagle Outfitters 0.02% 1.03x
Dressbarn 0.01% 0.93x
Jos A. Bank Clothiers 0.01% 0.92x
White House Black Market 0.02% 0.92x
Journeys 0.03% 0.89x
Aeropostale 0.01% 0.86x
Express 0.02% 0.84x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 2.96% 57.19x
racing-reference.info 2.80% 48.55x
arcaracing.com 1.19% 47.22x
competitionplus.com 1.05% 42.99x
frontstretch.com 3.89% 39.54x
nascar.com 34.35% 36.18x
imsa.com 1.62% 35.86x
nhra.com 8.87% 33.93x
beyondtheflag.com 16.57% 31.24x
bristolmotorspeedway.com 2.80% 31.16x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.72% 34.54x
Electronic Cabling 0.05% 20.68x
Auctions & Repossessions 0.09% 19.94x
Auto Body Upkeep & Repair Researchers 0.46% 18.71x
Trucks 0.38% 17.11x
Rural Living 0.07% 16.88x
Car Keys, Locks & Remotes 0.33% 16.03x
Hobby Drones & Remote-Controlled Cars 0.09% 14.63x
Telescopes 0.13% 14.03x
Motorcycle Racing Researchers 1.37% 13.16x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male