Dstillery Audiences

NASCAR FANS

Audience Size: 2.2 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 35.41% 23.13x
Classic Car Shoppers 29.28% 20.46x
Mowing Equipment Shoppers 26.45% 19.03x
Car Buyers 28.97% 19.02x
Car Enthusiasts 27.05% 18.41x
Xtreme Sports Fans 25.45% 18.25x
Outdoors Enthusiasts 27.54% 17.75x
RV Shoppers 28.63% 17.70x
Spa and Pool Owners 25.96% 17.65x
Automotive Service Professionals 23.52% 17.50x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Belk.

Location Composition Index
Belk 0.02% 1.80x
Eddie Bauer 0.04% 1.34x
Jos A. Bank Clothiers 0.33% 1.25x
Buckle 0.18% 1.17x
Mens Wearhouse 0.49% 1.13x
White House Black Market 0.20% 1.06x
Chicos 0.06% 0.99x
Johnston and Murphy 0.12% 0.96x
Columbia 0.01% 0.94x
Forever 21 0.05% 0.92x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 3.14% 92.31x
racing-reference.info 1.44% 71.32x
martinsvillespeedway.com 1.51% 70.17x
woosprint.com 1.75% 66.99x
daytonainternationalspeedway.com 8.90% 61.68x
racer.com 3.89% 58.73x
talladegasuperspeedway.com 2.49% 56.49x
kansasspeedway.com 1.46% 54.32x
nascar.com 18.17% 54.14x
competitionplus.com 3.12% 54.01x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 6.17% 38.69x
Rural Living 0.27% 22.40x
ISPs & Local Services 0.12% 19.01x
Home Improvement Contractor 2.08% 15.27x
Auto Body Upkeep & Repair Researchers 5.05% 14.07x
Motorcycle Racing Researchers 1.11% 13.65x
Assorted Topics (Cooking, Games, Viral Media) 0.20% 12.32x
Texas Off-Roading 0.14% 12.22x
Auto Tires & Parts Repair Researchers 3.35% 11.76x
Discount Shopping 4.73% 11.67x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male