Dstillery Audiences

NASCAR FANS

Audience Size: 2.8 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 34.27% 22.76x
Car Enthusiasts 27.21% 16.63x
NCAA Fans 25.30% 16.50x
Car Buyers 26.29% 16.17x
Xtreme Sports Fans 25.36% 15.87x
College Football Fans 27.18% 15.68x
March Madness Enthusiasts 27.44% 15.54x
Kansas City Trip Planners 35.22% 15.52x
Mowing Equipment Shoppers 29.87% 15.24x
NCAA Football Fans 26.45% 15.13x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.36x
Talbots 0.01% 1.30x
Dressbarn 0.01% 1.21x
Chicos 0.02% 1.16x
Buckle 0.01% 1.10x
American Eagle Outfitters 0.01% 1.07x
Journeys 0.02% 1.04x
Victoria's Secret 0.02% 1.02x
Mens Wearhouse 0.02% 1.01x
The Childrens Place 0.02% 0.97x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 4.22% 56.06x
daytonainternationalspeedway.com 1.36% 48.43x
frontstretch.com 1.49% 46.52x
racing-reference.info 3.21% 45.92x
competitionplus.com 1.77% 40.87x
nhra.com 7.31% 37.80x
beyondtheflag.com 9.60% 35.84x
nascar.com 32.78% 34.41x
classicindustries.com 1.05% 31.77x
floracing.com 1.18% 31.57x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 2.39% 26.34x
Texas Off-Roading 0.06% 22.36x
Auto Body Upkeep & Repair Researchers 1.40% 13.27x
Rural Living 0.02% 12.75x
Home Improvement Contractor 0.04% 12.61x
Motorcycle Racing Researchers 1.04% 12.32x
Car Keys, Locks & Remotes 1.86% 12.25x
Trucks 1.24% 11.95x
Farming & Agriculture 0.64% 11.60x
General Interest 0.06% 11.54x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male