Dstillery Audiences

NASCAR FANS

Audience Size: 2.6 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 32.50% 21.72x
Florida Trip Planners 22.52% 19.04x
Corvette Enthusiasts 24.45% 18.97x
Car Buyers 19.70% 18.83x
March Madness Enthusiasts 23.39% 18.51x
Kansas City Trip Planners 32.90% 18.02x
Car Enthusiasts 21.52% 17.98x
Getting Off the Grid Travelers 17.29% 17.55x
NCAA Football Fans 21.66% 17.24x
Spa and Pool Owners 17.54% 17.07x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.15x
Lane Bryant 0.01% 0.94x
Zumiez 0.01% 0.94x
Old Navy 0.02% 0.93x
Maurices 0.03% 0.91x
Chicos 0.01% 0.91x
Jos A. Bank Clothiers 0.01% 0.90x
Aeropostale 0.01% 0.84x
Mens Wearhouse 0.02% 0.81x
Buckle 0.01% 0.77x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 1.45% 59.37x
racing-reference.info 1.63% 52.13x
arcaracing.com 1.21% 48.37x
nascar.com 30.57% 35.81x
tobychristie.com 2.18% 35.36x
hotrod.com 2.86% 32.80x
frontstretch.com 4.19% 32.35x
indycar.com 1.71% 31.25x
nhra.com 9.79% 30.59x
beyondtheflag.com 14.91% 27.88x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.87% 33.58x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.18% 19.18x
Auto Body Upkeep & Repair Researchers 0.11% 12.90x
Motorcycle Racing Researchers 1.29% 12.51x
Upstate New York State Athletics 0.05% 12.39x
Hobby Vehicles 0.16% 11.93x
Assorted Topics (Power Trains, Drones, Web Design) 0.12% 10.95x
Trucking 1.17% 10.49x
Car Keys, Locks & Remotes 0.06% 10.45x
Telescopes 0.05% 10.37x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male