Dstillery Audiences

NASCAR FANS

Audience Size: 3.8 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 39.76% 22.42x
Car Enthusiasts 25.39% 17.68x
Mowing Equipment Shoppers 29.01% 17.54x
NCAA Fans 24.38% 17.48x
Car Buyers 25.21% 17.47x
Classic Car Shoppers 29.22% 17.27x
Kansas City Trip Planners 32.52% 16.84x
Spa and Pool Owners 24.74% 16.76x
Ford Mustang Enthusiasts 25.90% 16.59x
RV Shoppers 27.58% 16.51x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.32x
Maurices 0.02% 1.31x
Old Navy 0.01% 1.21x
Mens Wearhouse 0.01% 1.02x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 5.12% 53.84x
daytonainternationalspeedway.com 2.35% 46.28x
racing-reference.info 2.73% 44.33x
competitionplus.com 1.96% 35.67x
nascar.com 31.06% 33.24x
beyondtheflag.com 8.37% 32.18x
indycar.com 1.31% 30.01x
racer.com 3.54% 29.10x
autosport.com 4.95% 28.87x
nhra.com 6.49% 28.80x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 3.39% 35.90x
Rural Living 0.03% 19.37x
Texas Off-Roading 0.07% 16.93x
Motorcycle Racing Researchers 0.98% 16.08x
Auto Body Upkeep & Repair Researchers 2.22% 15.40x
Trucks 2.16% 14.33x
Car Keys, Locks & Remotes 3.30% 13.85x
Garden Power Equipment 6.17% 13.73x
Farming & Agriculture 0.97% 13.04x
Auctions & Repossessions 0.54% 12.82x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male