Dstillery Audiences

NASCAR FANS

Audience Size: 4.4 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 39.53% 27.63x
Classic Car Shoppers 33.36% 23.22x
Spa and Pool Owners 29.25% 22.71x
Mowing Equipment Shoppers 31.56% 22.46x
RV Shoppers 32.01% 21.85x
Car Buyers 28.89% 21.64x
Car Enthusiasts 27.55% 21.53x
Xtreme Sports Fans 31.18% 21.34x
Outdoors Enthusiasts 30.84% 21.13x
Power Tools Shoppers 28.01% 21.05x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Belk.

Location Composition Index
Belk 0.01% 2.11x
Carhartt 0.33% 1.53x
Buckle 0.03% 1.14x
Talbots 0.02% 1.13x
Eddie Bauer 0.01% 1.04x
Jos A. Bank Clothiers 0.03% 1.03x
The Childrens Place 0.05% 0.98x
Dressbarn 0.02% 0.97x
American Eagle Outfitters 0.03% 0.96x
Aeropostale 0.03% 0.96x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 3.18% 66.02x
racing-reference.info 1.30% 56.95x
martinsvillespeedway.com 1.11% 54.72x
daytonainternationalspeedway.com 4.28% 51.65x
talladegasuperspeedway.com 1.76% 48.33x
kansasspeedway.com 1.01% 45.43x
mispeedway.com 1.13% 45.19x
competitionplus.com 2.13% 44.31x
hendrickmotorsports.com 1.95% 44.06x
nascar.com 23.06% 42.21x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 4.07% 37.39x
Rural Living 0.14% 25.22x
ISPs & Local Services 0.05% 22.06x
Home Improvement Contractor 0.95% 18.97x
Discount Shopping 2.20% 15.65x
Auto Body Upkeep & Repair Researchers 3.43% 15.46x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 14.93x
Motorcycle Racing Researchers 0.97% 14.67x
Texas Off-Roading 0.11% 14.48x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.32% 13.92x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male