Dstillery Audiences

NASCAR FANS

Audience Size: 3.3 Million Devices

Explore the Nascar Fans Audience

Below you'll find more information about the Nascar Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Nascar Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Nascar Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nascar Fans audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 34.47% 27.29x
Mowing Equipment Shoppers 27.33% 22.91x
Classic Car Shoppers 32.35% 22.60x
Car Enthusiasts 24.79% 21.84x
Car Buyers 28.41% 21.82x
Xtreme Sports Fans 27.58% 21.10x
Outdoors Enthusiasts 30.85% 20.84x
Model Building Hobbyists 24.83% 20.71x
RV Shoppers 31.14% 20.56x
Spa and Pool Owners 28.49% 20.54x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Interest attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nascar Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nascar Fans audience is Belk.

Location Composition Index
Belk 0.02% 1.82x
Buckle 0.23% 1.21x
Jos A. Bank Clothiers 0.30% 1.20x
Express Outlets 0.01% 1.17x
Mens Wearhouse 0.47% 1.13x
White House Black Market 0.26% 1.05x
Dressbarn 0.05% 1.01x
Talbots 0.05% 0.99x
Lane Bryant 0.05% 0.99x
Johnston and Murphy 0.28% 0.95x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Location attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nascar Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nascar Fans audience is mrn.com.

Website Composition Index
mrn.com 3.07% 62.24x
woosprint.com 1.25% 51.47x
martinsvillespeedway.com 1.12% 51.44x
racing-reference.info 1.63% 49.27x
daytonainternationalspeedway.com 6.49% 47.78x
racer.com 2.78% 44.36x
talladegasuperspeedway.com 1.89% 42.50x
kansasspeedway.com 1.13% 41.36x
competitionplus.com 2.44% 40.40x
indycar.com 1.33% 39.79x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Web attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nascar Fans audience is Motorsports.

Content Affinity Composition Index
Motorsports 4.88% 38.22x
Rural Living 0.22% 24.00x
ISPs & Local Services 0.09% 19.41x
Home Improvement Contractor 1.69% 16.55x
Auto Body Upkeep & Repair Researchers 4.65% 14.80x
Motorcycle Racing Researchers 0.98% 14.26x
Auto Tires & Parts Repair Researchers 2.94% 13.22x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 13.11x
Discount Shopping 3.60% 12.93x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.60% 12.74x
Composition Percentage: The overlap percentage between the Nascar Fans audience and the Content Affinity attribute.
Index: A comparison of the Nascar Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nascar Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male