NASHVILLE TRIP PLANNERS

Audience Size: 3.5 Million Devices

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Explore the Nashville Trip Planners Audience

Below you'll find more information about the Nashville Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Nashville Trip Planners audience.

INTERESTS

The Nashville Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nashville Trip Planners audience is Reusable Drinkware Shoppers.

Interest	Composition	Index
Reusable Drinkware Shoppers	32.65%	17.01x
Florida Gulf Coast Travel Researchers	34.92%	17.01x
Travel Industry	27.34%	16.70x
Country Music Fans	21.01%	15.49x
Joint Pain Health Care Professionals	26.04%	14.51x
Voters	28.71%	14.42x
Supermarket Shoppers	30.68%	14.39x
Charitable Organization Researchers	27.79%	14.31x
Vacation Rental Accommodation Researchers	24.23%	13.98x
Florida Atlantic Coast Trip Planners	31.40%	13.90x

Composition Percentage: The overlap percentage between the Nashville Trip Planners audience and the Interest attribute.

Index: A comparison of the Nashville Trip Planners audience to the internet population.

APPAREL RETAILERS

The Nashville Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nashville Trip Planners audience is Belk.

Location	Composition	Index
Belk	0.02%	1.76x
American Apparel	0.03%	1.21x
Carhartt	0.20%	1.17x
J. Crew	0.03%	1.14x
Aeropostale	0.03%	1.12x
Chicos	0.04%	1.08x
Urban Outfitters	0.04%	1.08x
Tommy Bahama	0.02%	1.03x
Kate Spade	0.02%	1.02x
Columbia	0.01%	0.99x

Composition Percentage: The overlap percentage between the Nashville Trip Planners audience and the Location attribute.

Index: A comparison of the Nashville Trip Planners audience to the internet population.

WEBSITES

The Nashville Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nashville Trip Planners audience is liveonthegreen.com.

Website	Composition	Index
liveonthegreen.com	0.25%	110.48x
ryman.com	0.69%	107.15x
ascendamphitheater.com	1.30%	100.89x
marathonmusicworks.com	0.59%	99.48x
pilgrimagefestival.com	0.32%	98.29x
markethillhomes.com	0.15%	97.23x
williamsoncountyfair.org	0.33%	94.63x
westinnashville.com	0.60%	94.60x
tnvacation.com	0.69%	94.06x
coolspringsgalleria.com	0.90%	92.38x

Composition Percentage: The overlap percentage between the Nashville Trip Planners audience and the Web attribute.

Index: A comparison of the Nashville Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nashville Trip Planners audience is Tennessee News.

Content Affinity	Composition	Index
Tennessee News	29.75%	20.05x
South Carolina Travel	0.90%	18.20x
Memphis News	2.73%	16.85x
Washington D.C. Hotels	0.06%	15.73x
Tennessee Cluster	18.01%	14.56x
Online Ticket Buyers	20.75%	12.32x
Illinois College Sports	0.34%	12.32x
Local Events & Travel Guide	9.95%	12.28x
Unique & Personalized Fashion	3.74%	11.12x
Higher-End Fashion Brands	2.68%	11.06x

Composition Percentage: The overlap percentage between the Nashville Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Nashville Trip Planners audience to the internet population.

DEMOGRAPHICS

The Nashville Trip Planners audience resonates most for the following age and income brackets.

Age

55-64

Income

$150,000-$249,999