Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 5.9 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Food Shoppers.

Interest Composition Index
Pet Food Shoppers 26.92% 23.85x
Pet Lovers 24.44% 23.84x
Dog Breed Researchers 21.49% 20.05x
Veterinarians 20.66% 19.94x
Pet Owners 43.73% 19.30x
Budget Grocery Shoppers 16.53% 19.06x
Animal Rights Researchers 19.99% 18.43x
Animal Humane Society Helpers 21.09% 18.22x
Heart Surgery Researchers 16.03% 18.20x
As Seen on TV Shoppers 19.06% 18.04x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.26x
Mens Wearhouse 0.41% 1.16x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 1.03% 49.73x
hillspet.com 1.22% 39.89x
royalcanin.com 1.34% 36.22x
petsmart.com 1.79% 31.37x
petwellbeing.com 1.43% 30.91x
naturalbalanceinc.com 1.14% 30.07x
organic-pet-digest.com 1.21% 30.06x
pier1.com 1.05% 29.56x
diamondbackdrugs.com 1.04% 28.67x
puritan.com 1.32% 28.37x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 7.53% 15.57x
Discount Shopping 3.65% 11.27x
Food Cluster 3.00% 10.44x
Pet Forums 2.26% 10.01x
Pet Adoption 8.72% 10.00x
Shopping Catalogs 2.30% 9.92x
Custom Gifts 2.75% 9.53x
Mail Order Food 1.76% 9.52x
Consumer Packaged Goods 12.46% 9.21x
Dermatology 4.08% 9.18x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female