Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 19.60% 16.00x
Pet Owners 21.25% 14.08x
Pet Medication Shoppers 18.06% 13.38x
Puppy and Dog Adopters 16.83% 12.70x
Pet Health and Nutrition Researchers 16.15% 12.48x
Heart Surgery Researchers 12.58% 12.28x
Home-Made Face Mask Researchers 9.08% 12.08x
Retirees 13.73% 11.95x
Pet Food Shoppers 17.88% 11.88x
Ocean Activists 12.89% 11.79x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.17x
Carhartt 0.22% 1.15x
Zumiez 0.02% 1.12x
Maurices 0.03% 1.11x
American Eagle Outfitters 0.02% 1.08x
White House Black Market 0.02% 1.07x
Buckle 0.02% 1.05x
Forever 21 0.01% 1.05x
Dressbarn 0.01% 1.03x
Old Navy 0.03% 1.02x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 4.61% 51.31x
petmd.com 2.93% 19.62x
petsmart.com 3.17% 17.01x
welovecatsandkittens.com 1.94% 15.37x
petsuppliesplus.com 2.26% 15.15x
lovemeow.com 6.03% 14.34x
scribol.com 1.06% 13.18x
michiganbulb.com 3.98% 12.88x
petrescuereport.com 1.37% 12.81x
intelius.com 2.03% 12.62x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.62% 17.01x
Home Decoration - Crafts & Kids 0.04% 15.34x
Food Cluster 0.05% 11.37x
Disease Cluster 0.06% 10.19x
Concert Posters 0.02% 9.96x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.04% 9.44x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 9.36x
Bird Watching 0.07% 8.32x
Pet Forums 1.42% 8.31x
Retail Industry News 0.07% 7.59x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female