Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 28.89% 18.99x
Pet Lovers 27.57% 18.67x
Pet Owners 29.58% 18.26x
Pet Food Shoppers 27.91% 16.81x
Pet Health and Nutrition Researchers 24.99% 16.52x
Vacuum Shoppers 26.23% 16.51x
Puppy and Dog Adopters 25.81% 16.51x
Veterinarians 25.79% 16.34x
Animal Rights Researchers 24.69% 15.27x
Pet Boarding and Sitter Researchers 19.60% 15.11x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.33x
Old Navy 0.02% 1.27x
Mens Wearhouse 0.02% 1.27x
Carhartt 0.20% 1.25x
Victoria's Secret 0.01% 1.21x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 2.99% 37.88x
whole-dog-journal.com 1.90% 28.72x
thehonestkitchen.com 1.89% 23.25x
petcarerx.com 1.58% 22.66x
petplace.com 2.13% 22.57x
homeagain.com 1.96% 22.41x
zoetisus.com 1.17% 22.29x
vin.com 1.55% 21.72x
dvm360.com 1.36% 21.72x
vetinfo.com 2.87% 20.35x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 3.46% 18.50x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 13.00x
Holistic Medicine 0.18% 10.97x
Environmentally Friendly Cars 0.01% 10.40x
Bird Watching 0.41% 10.28x
Pet Forums 2.33% 10.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 10.11x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.14% 9.99x
Consumer Rewards 0.07% 9.91x
Home Office Products 0.06% 9.79x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female