Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 6.6 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Food Shoppers.

Interest Composition Index
Pet Food Shoppers 28.46% 15.92x
Pet Lovers 26.16% 15.79x
Dog Breed Researchers 24.42% 13.21x
Pet Owners 46.45% 12.77x
Dog Lovers 18.27% 12.38x
Animal Humane Society Helpers 23.94% 12.24x
Animal Rights Researchers 22.18% 12.21x
Heart Surgery Researchers 17.63% 12.14x
Arthritis Sufferers 21.12% 12.11x
As Seen on TV Shoppers 22.54% 12.01x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.42x
Jos A. Bank Clothiers 0.17% 1.16x
Chicos 0.05% 1.12x
Dressbarn 0.05% 1.11x
Columbia 0.01% 1.11x
Gymboree 0.03% 1.09x
Express 0.03% 1.07x
Carhartt 0.22% 1.07x
Kate Spade 0.02% 1.07x
Free People 0.02% 1.05x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is hillspet.com.

Website Composition Index
hillspet.com 1.37% 24.85x
royalcanin.com 1.47% 21.67x
naturalbalanceinc.com 1.03% 19.34x
petsmart.com 2.01% 19.10x
pier1.com 1.15% 18.94x
petwellbeing.com 1.51% 18.53x
petcarerx.com 5.66% 18.42x
canigivemydog.com 1.56% 18.41x
organic-pet-digest.com 1.34% 18.29x
puritan.com 1.52% 17.85x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 7.55% 12.93x
As Seen On TV Products 0.10% 11.74x
ISPs & Local Services 0.10% 11.25x
Bird Watching 1.16% 10.05x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.39% 9.83x
Discount Shopping 4.35% 9.53x
Holiday Gifts 0.85% 9.40x
Food Cluster 3.22% 8.99x
Pet Forums 2.01% 8.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 8.87x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female