Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 39.69% 27.45x
Pet Owners 40.41% 26.45x
Pet Food Shoppers 38.71% 25.91x
Pet Lovers 36.86% 25.81x
Pet Health and Nutrition Researchers 36.75% 24.35x
Vacuum Shoppers 35.93% 24.16x
Puppy and Dog Adopters 30.04% 23.75x
Dog Breed Researchers 32.04% 22.54x
Veterinarians 32.38% 22.27x
Budget Grocery Shoppers 27.58% 22.19x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Buckle.

Location Composition Index
Buckle 0.31% 1.32x
Mens Wearhouse 0.50% 1.30x
Jos A. Bank Clothiers 0.29% 1.28x
White House Black Market 0.38% 1.28x
Johnston and Murphy 0.53% 1.15x
Bonobos 0.08% 1.10x
Dressbarn 0.04% 1.06x
Chicos 0.05% 1.01x
Talbots 0.03% 1.00x
Tommy Bahama 0.02% 0.94x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 1.56% 58.34x
petfoodindustry.com 1.39% 42.10x
petwellbeing.com 1.15% 40.57x
petsmart.com 1.37% 38.81x
petful.com 2.58% 33.33x
theanimalrescuesite.com 3.62% 32.85x
bissell.com 1.18% 32.84x
petsuppliesplus.com 2.22% 32.39x
whole-dog-journal.com 5.46% 32.35x
allaboutbirds.org 1.57% 31.02x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 7.17% 18.71x
ISPs & Local Services 0.05% 18.03x
As Seen On TV Products 0.07% 15.49x
Discount Shopping 2.51% 13.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 13.34x
Low Budget Shoppers 1.00% 12.81x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.21% 12.65x
Bird Watching 1.04% 12.59x
Rural Living 0.08% 12.15x
Pet Adoption 7.66% 12.09x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female