Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 7.8 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Food Shoppers.

Interest Composition Index
Pet Food Shoppers 27.96% 14.45x
Pet Lovers 25.28% 14.34x
Pet Owners 46.34% 11.72x
Dog Lovers 15.40% 11.33x
Budget Grocery Shoppers 18.50% 11.19x
Arthritis Sufferers 22.03% 11.05x
Pain Medication Users 21.30% 10.99x
As Seen on TV Shoppers 22.91% 10.98x
Sun Protection Shoppers 22.45% 10.91x
Cold and Flu Prevention Researchers 19.76% 10.83x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.19x
Belk 0.01% 1.18x
Eddie Bauer 0.01% 1.09x
Carhartt 0.18% 1.07x
Lorna Jane 0.00% 1.06x
Lane Bryant 0.03% 1.00x
Talbots 0.03% 0.98x
Dressbarn 0.03% 0.98x
Brooks Brothers 0.02% 0.97x
The North Face 0.02% 0.95x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 0.86% 43.87x
darwinspet.com 0.01% 42.02x
bluebuffalo.com 0.20% 41.41x
nzymes.com 0.01% 39.82x
diamondpet.com 0.08% 39.28x
naturesrecipe.com 0.08% 39.11x
doggoes.com 0.01% 38.86x
olddogcookie.com 0.01% 38.79x
pitbull-chat.com 0.02% 38.76x
naturesvariety.com 0.07% 38.57x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 7.41% 11.86x
As Seen On TV Products 0.12% 10.19x
ISPs & Local Services 0.13% 9.15x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.01% 8.92x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.46% 8.87x
Bird Watching 1.31% 8.78x
Holiday Gifts 0.88% 8.64x
Food Cluster 3.45% 8.47x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.15% 8.45x
Pet Forums 1.61% 8.08x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999