Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Earth Day Researchers.

Interest Composition Index
Earth Day Researchers 16.83% 17.62x
Pet Lovers 14.81% 13.88x
Pet Owners 17.82% 12.30x
Ocean Activists 8.50% 11.60x
Pet Medication Shoppers 11.84% 11.55x
Puppy and Dog Adopters 11.19% 11.02x
Home-Made Face Mask Researchers 5.55% 10.92x
COVID Thanksgiving Planners 8.40% 10.78x
Breast Cancer Fund Raisers 5.97% 10.61x
Pet Health and Nutrition Researchers 9.55% 10.38x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.29x
Carhartt 0.18% 1.23x
Eddie Bauer 0.01% 1.21x
Lane Bryant 0.01% 1.18x
Maurices 0.04% 1.16x
Aeropostale 0.02% 1.08x
Gap 0.02% 1.02x
The Childrens Place 0.02% 1.00x
Zumiez 0.03% 1.00x
LOFT 0.01% 0.99x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 7.19% 49.53x
welovecatsandkittens.com 2.63% 19.36x
pawmygosh.com 1.34% 18.88x
petsmart.com 1.60% 16.99x
dogdispatch.com 1.36% 15.11x
skytales.org 2.53% 13.67x
cattitudedaily.com 1.07% 13.60x
lovemeow.com 5.36% 13.35x
iheartcats.com 1.31% 13.28x
greatergood.com 26.57% 12.77x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.12% 14.51x
Bird Watching 0.04% 8.52x
Nutrition & Diabetic Living 0.03% 7.43x
Marijuana 0.01% 6.97x
Environmental Conservation 0.02% 6.67x
Shopping Catalogs 0.06% 6.41x
Comedy Content 0.11% 6.35x
Humor & Entertainment 0.12% 5.98x
Pet Forums 0.62% 5.85x
Arts & Crafts 0.02% 5.65x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female