Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 27.70% 14.81x
Pet Medication Shoppers 27.28% 14.50x
Pet Owners 28.32% 14.18x
Puppy and Dog Adopters 22.88% 13.53x
Vacuum Shoppers 25.58% 13.25x
Pet Food Shoppers 25.67% 12.97x
Pet Health and Nutrition Researchers 23.97% 12.85x
Dog Breed Researchers 20.67% 12.69x
Animal Rights Researchers 22.52% 12.69x
Veterinarians 24.24% 12.60x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.35x
Lane Bryant 0.01% 1.33x
White House Black Market 0.01% 1.27x
Carhartt 0.21% 1.26x
Victoria's Secret 0.02% 1.13x
Aeropostale 0.01% 1.13x
Mens Wearhouse 0.02% 1.09x
Journeys 0.02% 1.08x
Maurices 0.02% 1.07x
Chicos 0.01% 1.01x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 2.96% 38.79x
whole-dog-journal.com 1.32% 24.16x
thehonestkitchen.com 1.41% 19.83x
homeagain.com 1.43% 19.51x
dvm360.com 1.06% 19.06x
vin.com 1.17% 18.81x
petplace.com 1.43% 18.80x
aspca.org 1.96% 16.65x
vetinfo.com 2.24% 16.48x
petmd.com 21.10% 15.42x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 2.58% 14.97x
Consumer Rewards 0.05% 10.23x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 9.83x
Holistic Medicine 0.13% 9.08x
Home Decoration - Crafts & Kids 0.31% 8.57x
Pet Forums 2.25% 8.10x
Southern California Cluster 0.06% 7.97x
Bird Watching 0.31% 7.82x
Illinois 0.85% 7.75x
Discount Shopping 0.16% 7.62x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female