Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 19.37% 36.64x
Pet Owners 21.41% 33.24x
Pet Medication Shoppers 20.22% 32.94x
Pet Health and Nutrition Researchers 17.66% 29.80x
Puppy and Dog Adopters 18.70% 29.25x
Vacuum Shoppers 19.85% 28.83x
Veterinarians 18.07% 28.26x
Online Directory Searchers 14.93% 27.31x
Animal Rights Researchers 17.53% 27.19x
Heart Surgery Researchers 14.10% 27.16x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.77x
Lane Bryant 0.01% 1.71x
Victoria's Secret 0.02% 1.41x
Carhartt 0.14% 1.37x
Express 0.01% 1.30x
Mens Wearhouse 0.01% 1.28x
Buckle 0.01% 1.28x
Maurices 0.02% 1.18x
The Childrens Place 0.01% 1.14x
Journeys 0.01% 0.93x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 4.01% 52.40x
freetheocean.com 1.04% 40.65x
petmd.com 8.77% 21.35x
vetinfo.com 1.29% 18.82x
bringfido.com 1.04% 18.65x
pethealthnetwork.com 1.68% 17.27x
humanesociety.org 1.41% 17.22x
petsmart.com 2.26% 16.95x
veterinarypracticenews.com 1.18% 16.73x
blair.com 1.24% 16.22x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.48% 27.69x
Disease Cluster 0.29% 16.76x
Chef & Restaurant Resources 0.19% 16.24x
Pet Forums 1.61% 14.55x
Pharmacy 1.00% 14.16x
Yard Structures 0.27% 14.11x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.11% 14.08x
Natural & Healthy Living Researchers 0.20% 13.96x
Custom Gifts 0.23% 13.06x
Institutional Investing 0.17% 12.94x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female