Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Earth Day Researchers.

Interest Composition Index
Earth Day Researchers 16.18% 17.59x
Pet Lovers 13.82% 13.83x
Pet Medication Shoppers 9.90% 12.47x
Puppy and Dog Adopters 10.83% 11.95x
Ocean Activists 7.22% 11.81x
Breast Cancer Fund Raisers 4.31% 11.42x
Home-Made Face Mask Researchers 4.63% 10.97x
COVID Thanksgiving Planners 8.04% 10.92x
Easter Celebrators 8.69% 10.81x
Heart Surgery Researchers 4.94% 10.64x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.33x
LOFT 0.02% 1.32x
Journeys 0.03% 1.24x
Victoria's Secret 0.02% 1.17x
Maurices 0.04% 1.16x
Zumiez 0.03% 1.14x
American Eagle Outfitters 0.02% 1.10x
Express 0.02% 1.05x
Buckle 0.02% 1.05x
Mens Wearhouse 0.01% 1.05x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 5.24% 54.72x
petsmart.com 1.51% 19.51x
welovecatsandkittens.com 2.23% 19.49x
dogdispatch.com 1.14% 15.92x
skytales.org 1.73% 15.80x
pawmygosh.com 2.04% 15.75x
greatergood.com 21.54% 15.06x
michiganbulb.com 2.58% 13.62x
iheartcats.com 1.02% 13.62x
pawpulous.com 2.11% 13.51x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.07% 12.06x
Discount Shopping 0.02% 9.38x
Natural & Healthy Living Researchers 0.02% 7.50x
Humor & Entertainment 0.10% 7.00x
Marijuana 0.01% 6.97x
Unique & Personalized Fashion 0.11% 6.38x
Pet Forums 0.56% 5.99x
Bird Watching 0.02% 5.87x
Jokes & Riddles 0.01% 5.63x
Arts & Crafts 0.02% 5.63x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female