Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 6.6 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Food Shoppers.

Interest Composition Index
Pet Food Shoppers 29.11% 15.72x
Pet Lovers 26.47% 15.62x
Dog Breed Researchers 17.59% 12.86x
Pet Owners 47.69% 12.61x
Dog Lovers 16.74% 12.31x
Animal Humane Society Helpers 16.67% 12.15x
Arthritis Sufferers 21.68% 11.99x
Budget Grocery Shoppers 18.62% 11.92x
Animal Rights Researchers 15.63% 11.91x
As Seen on TV Shoppers 23.06% 11.88x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.20x
LL Bean 0.01% 1.20x
Carhartt 0.20% 1.05x
Dressbarn 0.04% 1.05x
Patagonia 0.01% 1.05x
Chicos 0.05% 1.03x
Ralph Lauren 0.01% 1.00x
Columbia 0.01% 0.97x
Express Outlets 0.00% 0.95x
Lane Bryant 0.04% 0.95x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 1.05% 52.75x
hillspet.com 1.75% 40.95x
purina.com 1.04% 39.88x
puppyfind.com 1.04% 37.01x
royalcanin.com 1.72% 32.51x
canigivemydog.com 1.73% 29.89x
naturalbalanceinc.com 1.05% 29.84x
pier1.com 1.47% 29.67x
petbreeds.com 1.20% 29.58x
animalhumanesociety.org 1.17% 29.36x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 7.82% 12.74x
As Seen On TV Products 0.13% 11.15x
ISPs & Local Services 0.13% 10.31x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.45% 9.67x
Bird Watching 1.31% 9.55x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.16% 8.83x
Food Cluster 3.50% 8.77x
Discount Shopping 5.14% 8.68x
Pet Forums 1.91% 8.56x
Holiday Gifts 0.97% 8.55x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female