Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 5 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Owners.

Interest Composition Index
Pet Owners 35.92% 20.96x
Pet Lovers 34.10% 20.79x
Pet Medication Shoppers 39.24% 20.45x
Pet Health and Nutrition Researchers 31.79% 19.01x
Puppy and Dog Adopters 31.46% 18.87x
Pet Food Shoppers 37.05% 18.76x
Vacuum Shoppers 33.42% 18.45x
Dog Breed Researchers 28.47% 17.71x
Animal Rights Researchers 28.95% 16.89x
Veterinarians 33.32% 16.80x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.26x
Dressbarn 0.03% 1.14x
Lane Bryant 0.03% 1.09x
Mens Wearhouse 0.05% 1.07x
Chicos 0.04% 1.06x
Talbots 0.02% 1.04x
Jos A. Bank Clothiers 0.03% 0.99x
Old Navy 0.06% 0.97x
Zumiez 0.05% 0.97x
Hollister 0.03% 0.97x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 2.84% 46.89x
petfoodindustry.com 1.43% 40.51x
theanimalrescuesite.com 2.44% 37.52x
petful.com 1.77% 33.23x
whole-dog-journal.com 3.82% 32.86x
petwellbeing.com 1.24% 30.45x
allaboutbirds.org 1.05% 30.39x
petcarerx.com 3.61% 29.91x
certapet.com 1.23% 29.43x
petsmartcharities.org 1.42% 28.38x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.58% 17.55x
ISPs & Local Services 0.02% 17.31x
As Seen On TV Products 0.03% 12.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 11.70x
Discount Shopping 1.28% 11.61x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.18% 11.26x
Consumer Rewards 0.12% 11.18x
Holistic Medicine 0.38% 11.05x
Bird Watching 0.69% 10.87x
Pet Forums 2.27% 10.85x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female