Explore the Natural Pet Food Shoppers Audience
Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.
INTERESTS
The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Lovers.
| Interest | Composition | Index |
| Pet Lovers | 27.70% | 14.81x |
| Pet Medication Shoppers | 27.28% | 14.50x |
| Pet Owners | 28.32% | 14.18x |
| Puppy and Dog Adopters | 22.88% | 13.53x |
| Vacuum Shoppers | 25.58% | 13.25x |
| Pet Food Shoppers | 25.67% | 12.97x |
| Pet Health and Nutrition Researchers | 23.97% | 12.85x |
| Dog Breed Researchers | 20.67% | 12.69x |
| Animal Rights Researchers | 22.52% | 12.69x |
| Veterinarians | 24.24% | 12.60x |
Composition Percentage:
The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
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APPAREL RETAILERS
The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.35x |
| Lane Bryant | 0.01% | 1.33x |
| White House Black Market | 0.01% | 1.27x |
| Carhartt | 0.21% | 1.26x |
| Victoria's Secret | 0.02% | 1.13x |
| Aeropostale | 0.01% | 1.13x |
| Mens Wearhouse | 0.02% | 1.09x |
| Journeys | 0.02% | 1.08x |
| Maurices | 0.02% | 1.07x |
| Chicos | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
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WEBSITES
The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.
| Website | Composition | Index |
| freekibble.com | 2.96% | 38.79x |
| whole-dog-journal.com | 1.32% | 24.16x |
| thehonestkitchen.com | 1.41% | 19.83x |
| homeagain.com | 1.43% | 19.51x |
| dvm360.com | 1.06% | 19.06x |
| vin.com | 1.17% | 18.81x |
| petplace.com | 1.43% | 18.80x |
| aspca.org | 1.96% | 16.65x |
| vetinfo.com | 2.24% | 16.48x |
| petmd.com | 21.10% | 15.42x |
Composition Percentage:
The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 2.58% | 14.97x |
| Consumer Rewards | 0.05% | 10.23x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.10% | 9.83x |
| Holistic Medicine | 0.13% | 9.08x |
| Home Decoration - Crafts & Kids | 0.31% | 8.57x |
| Pet Forums | 2.25% | 8.10x |
| Southern California Cluster | 0.06% | 7.97x |
| Bird Watching | 0.31% | 7.82x |
| Illinois | 0.85% | 7.75x |
| Discount Shopping | 0.16% | 7.62x |
Composition Percentage:
The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
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DEMOGRAPHICS
The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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