Explore the Natural Pet Food Shoppers Audience
Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.
INTERESTS
The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Food Shoppers.
| Interest | Composition | Index |
| Pet Food Shoppers | 27.96% | 14.45x |
| Pet Lovers | 25.28% | 14.34x |
| Pet Owners | 46.34% | 11.72x |
| Dog Lovers | 15.40% | 11.33x |
| Budget Grocery Shoppers | 18.50% | 11.19x |
| Arthritis Sufferers | 22.03% | 11.05x |
| Pain Medication Users | 21.30% | 10.99x |
| As Seen on TV Shoppers | 22.91% | 10.98x |
| Sun Protection Shoppers | 22.45% | 10.91x |
| Cold and Flu Prevention Researchers | 19.76% | 10.83x |
Composition Percentage:
The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
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APPAREL RETAILERS
The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.04% | 1.19x |
| Belk | 0.01% | 1.18x |
| Eddie Bauer | 0.01% | 1.09x |
| Carhartt | 0.18% | 1.07x |
| Lorna Jane | 0.00% | 1.06x |
| Lane Bryant | 0.03% | 1.00x |
| Talbots | 0.03% | 0.98x |
| Dressbarn | 0.03% | 0.98x |
| Brooks Brothers | 0.02% | 0.97x |
| The North Face | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
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WEBSITES
The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.
| Website | Composition | Index |
| freekibble.com | 0.86% | 43.87x |
| darwinspet.com | 0.01% | 42.02x |
| bluebuffalo.com | 0.20% | 41.41x |
| nzymes.com | 0.01% | 39.82x |
| diamondpet.com | 0.08% | 39.28x |
| naturesrecipe.com | 0.08% | 39.11x |
| doggoes.com | 0.01% | 38.86x |
| olddogcookie.com | 0.01% | 38.79x |
| pitbull-chat.com | 0.02% | 38.76x |
| naturesvariety.com | 0.07% | 38.57x |
Composition Percentage:
The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 7.41% | 11.86x |
| As Seen On TV Products | 0.12% | 10.19x |
| ISPs & Local Services | 0.13% | 9.15x |
| Assorted Topics #11524 (Viral Media, Paid Traffic) | 0.01% | 8.92x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.46% | 8.87x |
| Bird Watching | 1.31% | 8.78x |
| Holiday Gifts | 0.88% | 8.64x |
| Food Cluster | 3.45% | 8.47x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.15% | 8.45x |
| Pet Forums | 1.61% | 8.08x |
Composition Percentage:
The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
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DEMOGRAPHICS
The Natural Pet Food Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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