Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Owners.

Interest Composition Index
Pet Owners 45.24% 28.05x
Pet Food Shoppers 41.05% 28.03x
Pet Lovers 42.80% 26.14x
Vacuum Shoppers 37.37% 23.89x
Veterinarians 32.04% 21.95x
Dog Breed Researchers 32.39% 21.85x
Budget Grocery Shoppers 26.54% 21.72x
Animal Humane Society Helpers 31.79% 20.58x
Dog Lovers 29.19% 20.52x
Retired Assisted Living Shoppers 26.43% 20.46x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.56x
Jos A. Bank Clothiers 0.36% 1.28x
Mens Wearhouse 0.57% 1.23x
Belk 0.01% 1.14x
Buckle 0.18% 1.08x
REI 0.02% 1.03x
Dressbarn 0.05% 1.01x
Johnston and Murphy 0.13% 1.00x
Eddie Bauer 0.03% 0.99x
Lane Bryant 0.04% 0.98x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 2.04% 93.37x
hillspet.com 1.86% 71.77x
purina.com 1.13% 65.21x
royalcanin.com 1.95% 62.99x
tasteofthewildpetfood.com 1.00% 61.57x
puppyfind.com 1.01% 61.12x
petfoodindustry.com 1.57% 58.07x
naturalbalanceinc.com 1.64% 52.17x
petwellbeing.com 2.03% 51.85x
petsmart.com 2.46% 51.64x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 13.00% 21.39x
As Seen On TV Products 0.18% 17.91x
ISPs & Local Services 0.10% 16.20x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.42% 14.83x
Bird Watching 1.97% 13.73x
Holiday Gifts 1.18% 13.49x
Low Budget Shoppers 2.05% 13.21x
Discount Shopping 5.35% 13.20x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.29% 13.16x
Pet Adoption 12.86% 12.26x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female