Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 3 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 19.76% 15.31x
Pet Owners 21.83% 13.91x
Pet Medication Shoppers 17.79% 13.27x
Puppy and Dog Adopters 16.69% 12.54x
Home-Made Face Mask Researchers 9.12% 12.43x
Pet Health and Nutrition Researchers 16.23% 12.39x
Heart Surgery Researchers 12.78% 11.83x
Pet Food Shoppers 17.37% 11.77x
Retirees 13.29% 11.55x
Ocean Activists 12.78% 11.55x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.25x
American Eagle Outfitters 0.02% 1.19x
Maurices 0.04% 1.13x
Buckle 0.02% 1.09x
Jos A. Bank Clothiers 0.02% 1.07x
Zumiez 0.02% 1.05x
Hollister 0.01% 0.99x
Mens Wearhouse 0.03% 0.99x
Talbots 0.01% 0.97x
Dressbarn 0.02% 0.96x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 3.34% 55.30x
petmd.com 1.13% 21.27x
petsmart.com 2.83% 18.71x
welovecatsandkittens.com 1.67% 18.49x
petsuppliesplus.com 1.49% 16.71x
petrescuereport.com 1.12% 16.31x
lovemeow.com 6.90% 15.92x
michiganbulb.com 3.51% 14.03x
reshareworthy.com 1.13% 13.82x
iheartcats.com 1.76% 13.48x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.40% 17.04x
Food Cluster 0.03% 13.13x
Disease Cluster 0.03% 11.14x
Bird Watching 0.07% 9.24x
Pet Forums 1.29% 8.21x
Mail Order Food 0.17% 7.11x
Shopping Catalogs 0.15% 7.07x
Marijuana 0.01% 6.97x
Reproductive Health 0.04% 6.92x
Motorsports 0.28% 6.63x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female