Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 3 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Earth Day Researchers.

Interest Composition Index
Earth Day Researchers 16.28% 16.85x
Pet Lovers 16.95% 15.07x
Pet Owners 19.23% 13.55x
Pet Medication Shoppers 14.26% 13.23x
Pet Health and Nutrition Researchers 12.52% 12.13x
Puppy and Dog Adopters 13.54% 12.01x
Home-Made Face Mask Researchers 6.96% 11.97x
Ocean Activists 9.89% 11.94x
Heart Surgery Researchers 9.23% 11.63x
Retired Assisted Living Shoppers 10.53% 11.50x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.25x
Maurices 0.06% 1.17x
Coach 0.01% 1.11x
Carhartt 0.28% 1.10x
Belk 0.01% 1.08x
Dressbarn 0.02% 1.00x
American Eagle Outfitters 0.03% 1.00x
Lululemon 0.01% 0.96x
LOFT 0.02% 0.95x
Old Navy 0.04% 0.93x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 5.00% 54.48x
welovecatsandkittens.com 2.35% 20.00x
petsmart.com 2.38% 18.39x
lovemeow.com 6.43% 15.11x
michiganbulb.com 2.55% 14.49x
cattitudedaily.com 1.38% 14.19x
iheartcats.com 1.57% 13.43x
ilovemydogsomuch.tv 1.96% 13.05x
skytales.org 3.79% 12.21x
greatergood.com 23.46% 12.10x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.20% 16.66x
Grocery & Food Service 0.07% 7.63x
Reproductive Health 0.03% 7.38x
Bird Watching 0.04% 7.35x
Pet Forums 0.88% 7.34x
Shopping Catalogs 0.10% 6.99x
Marijuana 0.01% 6.97x
Nutrition & Diabetic Living 0.07% 6.89x
Natural & Healthy Living Researchers 0.07% 6.56x
Comedy Content 0.15% 6.53x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female