Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Owners.

Interest Composition Index
Pet Owners 42.47% 29.62x
Pet Lovers 38.45% 28.56x
Pet Food Shoppers 40.62% 28.41x
Vacuum Shoppers 36.78% 25.79x
Dog Breed Researchers 29.92% 24.19x
Budget Grocery Shoppers 24.84% 23.71x
Veterinarians 32.07% 23.51x
Animal Rights Researchers 28.22% 22.94x
Heart Surgery Researchers 25.19% 22.72x
Retired Assisted Living Shoppers 24.53% 22.58x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.29x
Mens Wearhouse 0.56% 1.25x
Belk 0.02% 1.14x
White House Black Market 0.31% 1.13x
Supreme 0.01% 1.12x
Buckle 0.24% 1.12x
REI 0.02% 1.10x
Bonobos 0.08% 1.08x
Johnston and Murphy 0.33% 1.03x
Talbots 0.05% 0.99x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 2.59% 104.51x
hillspet.com 2.22% 84.33x
purina.com 1.37% 75.92x
royalcanin.com 2.31% 73.94x
dogfoodadvisor.com 1.15% 72.59x
tasteofthewildpetfood.com 1.18% 71.95x
puppyfind.com 1.15% 69.45x
petsupplies4less.com 1.05% 64.56x
petfoodindustry.com 2.19% 64.12x
naturalbalanceinc.com 1.92% 61.14x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 10.10% 19.84x
As Seen On TV Products 0.12% 17.18x
ISPs & Local Services 0.08% 17.13x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.36% 14.20x
Discount Shopping 3.89% 13.96x
Bird Watching 1.45% 13.46x
Holiday Gifts 0.85% 13.26x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 13.18x
Low Budget Shoppers 1.52% 12.76x
Rural Living 0.12% 12.58x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female