Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 37.58% 27.81x
Pet Owners 38.32% 26.62x
Pet Lovers 35.01% 26.22x
Pet Food Shoppers 36.67% 25.61x
Vacuum Shoppers 33.63% 24.52x
Pet Health and Nutrition Researchers 34.36% 24.47x
Puppy and Dog Adopters 33.10% 24.20x
Dog Breed Researchers 30.86% 22.57x
Veterinarians 31.66% 22.39x
Budget Grocery Shoppers 26.47% 22.09x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.34x
Talbots 0.03% 1.28x
Dressbarn 0.03% 1.20x
The North Face 0.01% 1.19x
Chicos 0.03% 1.11x
Jos A. Bank Clothiers 0.03% 1.08x
American Eagle Outfitters 0.03% 1.04x
Michael Kors 0.03% 1.04x
Eddie Bauer 0.01% 1.01x
Mens Wearhouse 0.04% 1.00x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 1.79% 56.47x
petfoodindustry.com 1.29% 43.25x
petsmart.com 1.00% 41.12x
petwellbeing.com 1.11% 35.65x
theanimalrescuesite.com 2.80% 35.49x
petful.com 1.91% 35.11x
whole-dog-journal.com 4.11% 34.61x
allaboutbirds.org 1.18% 32.44x
petcarerx.com 3.77% 32.15x
certapet.com 1.30% 31.04x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.04% 21.16x
Pet Supplies 6.62% 19.11x
As Seen On TV Products 0.06% 16.79x
Discount Shopping 2.02% 14.41x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 14.16x
Rural Living 0.07% 13.22x
Bird Watching 0.92% 13.17x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.29% 12.69x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.45% 12.61x
Holistic Medicine 0.47% 12.55x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female