Dstillery Audiences

NATURAL PET FOOD SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Natural Pet Food Shoppers Audience

Below you'll find more information about the Natural Pet Food Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Natural Pet Food Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Natural Pet Food Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Natural Pet Food Shoppers audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 31.38% 22.65x
Pet Lovers 29.73% 21.91x
Pet Owners 32.07% 21.46x
Pet Health and Nutrition Researchers 27.83% 20.18x
Puppy and Dog Adopters 28.49% 19.84x
Pet Food Shoppers 30.33% 19.58x
Vacuum Shoppers 27.23% 19.23x
Veterinarians 28.67% 18.75x
Dog Breed Researchers 25.94% 18.12x
Animal Rights Researchers 26.40% 17.96x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Interest attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Natural Pet Food Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Natural Pet Food Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.36x
Old Navy 0.01% 1.05x
Victoria's Secret 0.01% 0.83x
Mens Wearhouse 0.01% 0.75x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Location attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Natural Pet Food Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Natural Pet Food Shoppers audience is freekibble.com.

Website Composition Index
freekibble.com 3.09% 42.88x
theanimalrescuesite.com 1.18% 31.07x
whole-dog-journal.com 2.49% 29.01x
petful.com 1.08% 27.89x
avodermnatural.com 1.18% 26.42x
petcarerx.com 2.07% 24.31x
thehonestkitchen.com 2.36% 22.97x
petwellbeing.com 1.20% 22.65x
petplace.com 2.81% 22.64x
vetinfo.com 3.19% 21.99x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Web attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Natural Pet Food Shoppers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 4.96% 21.03x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 14.23x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 12.17x
Holistic Medicine 0.27% 11.93x
Pet Forums 2.57% 11.83x
Food Cluster 1.00% 11.11x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.21% 10.86x
Home Decoration - Crafts & Kids 0.68% 10.74x
Active Lifestyle Enthusiasts 0.04% 10.48x
Bird Watching 0.44% 10.34x
Composition Percentage: The overlap percentage between the Natural Pet Food Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Natural Pet Food Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Natural Pet Food Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female