Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 2.4 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 48.65% 44.66x
Executive and C-Suite 41.47% 42.72x
Cholesterol Researchers 42.40% 42.42x
Documentary Film Fans 47.82% 39.14x
Ivy League College Researchers 41.68% 38.69x
Liberal News Readers 42.90% 38.61x
History Buffs 50.35% 37.89x
Advertising Professionals 40.24% 37.72x
Ocean Activists 43.84% 37.66x
Readers of Japanese Content 44.59% 37.58x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.83x
Gap 0.01% 1.32x
White House Black Market 0.02% 1.17x
Dressbarn 0.01% 1.12x
Lane Bryant 0.01% 1.12x
American Eagle Outfitters 0.01% 1.11x
Hollister 0.01% 1.10x
Gymboree 0.01% 1.09x
Jos A. Bank Clothiers 0.01% 1.06x
Maurices 0.02% 1.05x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is opb.org.

Website Composition Index
opb.org 1.18% 51.48x
artnet.com 1.03% 49.84x
citylab.com 1.39% 48.21x
curiosity.com 1.64% 47.19x
defensenews.com 1.24% 42.83x
sputniknews.com 1.51% 41.74x
ktva.com 1.30% 40.45x
pbs.org 1.85% 40.11x
hakaimagazine.com 1.15% 39.01x
newstatesman.com 1.18% 38.79x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.30% 34.34x
Nature & Wildlife 2.75% 33.66x
London Tourism & Events 0.08% 28.81x
National Parks 0.61% 26.65x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.62% 26.53x
Writing & Publishing 0.66% 26.01x
Australia & New Zealand Media 3.79% 24.30x
Youth Educational Resources 0.20% 23.61x
University Press 0.49% 23.43x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 23.05x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male