Explore the Nature and Outdoors Book Readers Audience
Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.
INTERESTS
The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.
| Interest | Composition | Index |
| Eco-Conscious Consumers | 56.83% | 32.05x |
| Cholesterol Researchers | 52.77% | 28.82x |
| Beekeeping Enthusiasts | 48.53% | 28.04x |
| Documentary Film Fans | 53.94% | 27.39x |
| Travel Book Readers | 47.67% | 27.31x |
| Custom Home Lighting Shoppers | 49.50% | 27.26x |
| Home Custom Bedroom Decorators | 49.50% | 27.25x |
| Executive and C-Suite | 47.35% | 27.16x |
| Liberal News Readers | 45.58% | 27.01x |
| Marines | 46.68% | 26.83x |
Composition Percentage:
The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
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APPAREL RETAILERS
The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.72x |
| Patagonia | 0.01% | 1.69x |
| American Apparel | 0.03% | 1.36x |
| Uniqlo | 0.01% | 1.34x |
| Urban Outfitters | 0.04% | 1.31x |
| Bonobos | 0.01% | 1.26x |
| Forever 21 | 0.04% | 1.23x |
| Free People | 0.02% | 1.21x |
| Jos A. Bank Clothiers | 0.04% | 1.21x |
| J. Crew | 0.04% | 1.19x |
Composition Percentage:
The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
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WEBSITES
The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is allaboutbirds.org.
| Website | Composition | Index |
| allaboutbirds.org | 1.71% | 53.62x |
| news.nationalgeographic.com | 17.65% | 52.24x |
| pewresearch.org | 1.77% | 44.73x |
| dezeen.com | 1.05% | 41.87x |
| weeklystandard.com | 3.35% | 41.53x |
| extension.umn.edu | 1.41% | 40.00x |
| alltrails.com | 5.12% | 39.84x |
| shareblue.com | 1.91% | 39.81x |
| nature.org | 5.81% | 38.85x |
| aspentimes.com | 1.02% | 38.62x |
Composition Percentage:
The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Nature & Wildlife.
| Content Affinity | Composition | Index |
| Nature & Wildlife | 10.39% | 22.17x |
| Australia & New Zealand Media | 6.95% | 21.86x |
| Bird Watching | 1.36% | 21.53x |
| England Tourism | 0.05% | 19.59x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.11% | 19.28x |
| Liberal Views on Government, Finance, and Economy | 3.61% | 18.98x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 18.84x |
| Feminism | 1.11% | 18.62x |
| Environmental Conservation | 0.10% | 18.34x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 3.29% | 18.29x |
Composition Percentage:
The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
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DEMOGRAPHICS
The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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