Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 1.7 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 57.60% 43.45x
Cholesterol Researchers 51.84% 40.45x
Travel Book Readers 40.00% 39.78x
History Buffs 50.98% 39.54x
Ivy League College Researchers 53.31% 38.75x
Medieval History Enthusiasts 44.96% 38.32x
Documentary Film Fans 54.53% 36.85x
Online Grammar Tool Users 49.77% 36.19x
Liberal News Readers 46.33% 35.71x
Ocean Activists 55.34% 35.34x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is H&M.

Location Composition Index
H&M 0.01% 1.71x
Zumiez 0.01% 1.55x
Chicos 0.02% 1.41x
LOFT 0.01% 1.38x
Gymboree 0.01% 1.34x
Gap 0.01% 1.33x
Banana Republic 0.01% 1.29x
Victoria's Secret 0.02% 1.26x
Buckle 0.01% 1.21x
Dressbarn 0.01% 1.19x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is news.nationalgeographic.com.

Website Composition Index
news.nationalgeographic.com 4.97% 60.86x
archaeology.org 2.25% 58.45x
nature.org 2.36% 54.85x
defenders.org 1.09% 51.50x
ucsusa.org 1.96% 49.48x
biologicaldiversity.org 1.04% 47.93x
sciencenews.org 4.49% 47.85x
nrdc.org 2.36% 47.73x
sci-news.com 2.32% 45.79x
nwf.org 1.77% 45.53x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 5.93% 38.64x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 1.92% 28.52x
Writing & Publishing 2.16% 27.58x
Bird Watching 0.82% 26.96x
Scuba Diving 0.10% 26.75x
Science Education & Academia 1.75% 25.63x
University Press 2.54% 25.58x
Australia & New Zealand Media 6.42% 25.45x
National Parks 1.75% 25.26x
Art News & Products 0.88% 25.01x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male