Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 2.5 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 47.34% 66.46x
Charitable Organization Supporters 49.48% 59.70x
Environmental Activists 52.95% 57.61x
Cholesterol Researchers 39.66% 56.15x
Readers of Japanese Content 40.32% 54.78x
Documentary Film Fans 42.14% 53.51x
Liberal News Readers 34.68% 53.35x
Social Liberals 37.35% 52.87x
Home Custom Bedroom Decorators 36.51% 51.96x
Voters 43.33% 51.81x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.59x
Bonobos 0.06% 1.52x
Urban Outfitters 0.05% 1.38x
REI 0.03% 1.37x
Eddie Bauer 0.02% 1.35x
Jos A. Bank Clothiers 0.33% 1.32x
The North Face 0.02% 1.31x
Levi Strauss 0.01% 1.30x
Free People 0.02% 1.29x
Chicos 0.06% 1.28x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is nationalgeographicexpeditions.com.

Website Composition Index
nationalgeographicexpeditions.com 1.67% 83.01x
grist.org 1.04% 67.54x
onbeing.org 1.41% 64.27x
poetryfoundation.org 1.78% 58.68x
allaboutbirds.org 4.95% 57.99x
wri.org 1.08% 53.60x
outsideonline.com 1.19% 53.52x
pewforum.org 1.39% 52.20x
people-press.org 1.44% 51.98x
verifiedpolitics.com 1.19% 51.40x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 11.27% 33.59x
Bird Watching 2.95% 32.69x
Nature & Wildlife 22.39% 30.62x
Environmental Conservation 0.15% 29.95x
England Tourism 0.14% 27.48x
Feminism 2.29% 26.26x
Liberal Views on Government, Finance, and Economy 6.42% 26.22x
Sports - Skiing, Snowboarding 0.05% 25.41x
London Tourism 0.67% 25.37x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 7.32% 25.14x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female