Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 3.6 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 53.61% 43.94x
Charitable Organization Supporters 52.49% 39.36x
Cholesterol Researchers 46.30% 38.92x
Documentary Film Fans 47.90% 36.95x
Home Custom Bedroom Decorators 42.73% 36.57x
Custom Home Lighting Shoppers 42.73% 36.57x
Environmental Activists 51.86% 36.04x
Liberal News Readers 40.63% 36.02x
Voters 47.61% 35.79x
Executive and C-Suite 41.37% 35.76x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is Bonobos.

Location Composition Index
Bonobos 0.14% 1.76x
Supreme 0.01% 1.59x
REI 0.02% 1.51x
Jos A. Bank Clothiers 0.36% 1.45x
Patagonia 0.01% 1.39x
White House Black Market 0.43% 1.33x
Mens Wearhouse 0.55% 1.31x
Johnston and Murphy 0.62% 1.24x
Topshop 0.02% 1.17x
Buckle 0.30% 1.16x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is allaboutbirds.org.

Website Composition Index
allaboutbirds.org 2.52% 47.85x
nobelprize.org 1.30% 43.10x
scienceblogs.com 1.24% 42.99x
news.nationalgeographic.com 24.77% 42.59x
harpers.org 2.33% 42.12x
signforgood.com 1.51% 41.79x
fastcodesign.com 1.02% 41.56x
pewresearch.org 2.93% 40.90x
historynewsnetwork.org 1.03% 40.15x
artnews.com 1.10% 40.02x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 9.46% 26.26x
Nature & Wildlife 14.29% 24.85x
Bird Watching 2.06% 24.78x
London Tourism 0.31% 22.84x
England Tourism 0.08% 22.83x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 22.30x
Feminism 1.62% 22.05x
Survival Guides 0.39% 21.36x
Environmental Conservation 0.11% 21.30x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 21.20x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female