Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 3.1 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 51.47% 41.75x
Cholesterol Researchers 45.18% 38.26x
Ocean Activists 49.36% 37.55x
Charitable Organization Supporters 47.98% 36.22x
Documentary Film Fans 46.96% 36.00x
Ivy League College Researchers 46.27% 34.13x
Executive and C-Suite 38.97% 33.96x
Online Grammar Tool Users 44.96% 33.64x
Custom Home Lighting Shoppers 40.33% 33.55x
Home Custom Bedroom Decorators 40.33% 33.55x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.46x
Maurices 0.01% 1.22x
Carhartt 0.16% 1.21x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is news.nationalgeographic.com.

Website Composition Index
news.nationalgeographic.com 9.04% 58.17x
archaeology.org 2.90% 50.69x
nature.org 3.83% 49.96x
defenders.org 1.80% 46.65x
ucsusa.org 3.01% 44.55x
sciencenews.org 6.87% 43.89x
alltrails.com 3.54% 43.34x
technologyreview.com 3.88% 41.98x
biologicaldiversity.org 1.62% 41.94x
nrdc.org 3.57% 41.69x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 9.39% 36.41x
Bird Watching 1.19% 30.90x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 3.12% 28.20x
Australia & New Zealand Media 7.51% 26.89x
Writing & Publishing 2.94% 26.13x
Social & Demographic Trends 0.79% 26.01x
National Parks 2.72% 25.96x
Drawing & Animation 0.09% 25.21x
Art News & Products 1.32% 24.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 24.24x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female