Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 3.3 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 53.35% 39.25x
Ocean Activists 49.78% 36.14x
Cholesterol Researchers 46.15% 35.90x
Charitable Organization Supporters 49.82% 34.63x
Documentary Film Fans 48.82% 34.16x
Beekeeping Enthusiasts 45.80% 33.45x
Executive and C-Suite 42.05% 33.27x
Home Custom Bedroom Decorators 41.56% 32.69x
Custom Home Lighting Shoppers 41.56% 32.69x
Liberal News Readers 42.60% 31.85x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.08% 1.60x
Chicos 0.02% 1.30x
Old Navy 0.02% 1.15x
Carhartt 0.16% 1.11x
Victoria's Secret 0.03% 1.09x
Forever 21 0.01% 1.05x
Jos A. Bank Clothiers 0.01% 1.04x
LOFT 0.01% 0.96x
Buckle 0.01% 0.88x
Aeropostale 0.01% 0.88x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is news.nationalgeographic.com.

Website Composition Index
news.nationalgeographic.com 10.63% 48.44x
nature.org 4.25% 41.02x
archaeology.org 2.90% 40.41x
defenders.org 1.99% 38.01x
alltrails.com 4.15% 37.53x
sciencenews.org 7.38% 36.62x
weeklystandard.com 1.32% 35.99x
ucsusa.org 3.27% 35.91x
technologyreview.com 4.48% 35.27x
ntknetwork.com 1.28% 34.61x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 10.33% 31.26x
Bird Watching 1.18% 27.56x
Australia & New Zealand Media 7.24% 25.93x
Liberal Views on Government, Finance, and Economy 3.39% 24.80x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 3.44% 24.62x
National Parks 3.00% 23.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.94x
London Tourism 0.14% 22.57x
Feminism 1.25% 22.57x
Social & Demographic Trends 1.03% 22.44x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female