Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 2.1 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 47.36% 54.95x
Cholesterol Researchers 41.78% 50.67x
Documentary Film Fans 47.67% 47.67x
Ivy League College Researchers 44.16% 47.62x
Ocean Activists 44.13% 46.37x
Executive and C-Suite 41.13% 46.03x
Liberal News Readers 38.88% 45.03x
Travel Book Readers 45.13% 44.42x
Advertising Professionals 40.74% 44.42x
Online Grammar Tool Users 44.70% 44.29x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.37x
White House Black Market 0.01% 1.22x
Maurices 0.02% 1.14x
Carhartt 0.11% 1.08x
Old Navy 0.01% 1.00x
Express 0.01% 0.96x
Victoria's Secret 0.01% 0.87x
Journeys 0.01% 0.82x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is archaeology.org.

Website Composition Index
archaeology.org 1.33% 73.45x
news.nationalgeographic.com 2.19% 72.72x
nature.org 1.27% 69.97x
nrdc.org 1.25% 61.35x
sciencenews.org 2.27% 60.70x
sci-news.com 1.35% 58.75x
theparisreview.org 1.40% 58.02x
technologyreview.com 1.07% 56.87x
sierraclub.org 1.65% 53.17x
nationalgeographic.com 25.78% 52.51x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 3.44% 43.95x
National Parks 1.09% 31.83x
Bird Watching 0.51% 31.82x
Writing & Publishing 1.34% 30.64x
University Press 1.39% 30.34x
Australia & New Zealand Media 4.77% 29.93x
Art News & Products 0.63% 28.53x
Assorted Topics (Power Trains, Drones, Web Design) 1.46% 28.08x
Homeschooling 0.16% 27.86x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 1.13% 27.61x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male