Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 2.9 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 46.69% 33.62x
Cholesterol Researchers 38.16% 28.92x
Charitable Organization Supporters 49.30% 28.82x
Environmental Activists 53.83% 27.82x
Readers of Japanese Content 41.79% 27.71x
Liberal News Readers 33.56% 27.35x
Documentary Film Fans 39.80% 27.24x
Social Liberals 37.66% 26.82x
Occupy Movement Supporters 44.40% 26.46x
Voters 44.33% 26.22x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.72x
Intermix 0.01% 1.66x
Patagonia 0.02% 1.59x
Levi Strauss 0.02% 1.49x
Free People 0.02% 1.43x
Madewell 0.02% 1.42x
The North Face 0.03% 1.38x
Tommy Bahama 0.03% 1.37x
REI 0.03% 1.34x
Joe's Jeans 0.01% 1.33x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is nationalgeographicexpeditions.com.

Website Composition Index
nationalgeographicexpeditions.com 2.12% 86.52x
onbeing.org 1.69% 66.00x
grist.org 1.25% 64.04x
nhptv.org 1.10% 63.20x
poetryfoundation.org 2.20% 61.36x
allaboutbirds.org 5.94% 60.63x
outsideonline.com 1.50% 57.17x
groopspeak.com 1.07% 55.31x
nature.org 8.96% 54.36x
people-press.org 1.74% 52.77x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 10.14% 27.16x
Nature & Wildlife 20.80% 26.79x
Bird Watching 3.10% 26.75x
Environmental Conservation 0.13% 22.67x
Feminism 2.24% 22.42x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 6.30% 21.53x
England Tourism 0.15% 21.32x
Liberal Views on Government, Finance, and Economy 6.10% 21.06x
Alt Religion 2.51% 20.76x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.10% 19.79x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male