Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 3.8 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 52.94% 46.02x
Cholesterol Researchers 45.80% 40.92x
Charitable Organization Supporters 52.14% 40.29x
Documentary Film Fans 48.29% 38.95x
Home Custom Bedroom Decorators 41.37% 38.33x
Custom Home Lighting Shoppers 41.37% 38.29x
Executive and C-Suite 40.85% 37.72x
Liberal News Readers 40.45% 37.65x
Voters 46.26% 37.07x
Boston Trip Planners 42.31% 37.04x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.67x
REI 0.01% 1.67x
Madewell 0.02% 1.56x
Urban Outfitters 0.03% 1.46x
Lululemon 0.03% 1.38x
The North Face 0.01% 1.34x
American Apparel 0.02% 1.30x
Jos A. Bank Clothiers 0.04% 1.29x
Talbots 0.03% 1.24x
Uniqlo 0.01% 1.21x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is allaboutbirds.org.

Website Composition Index
allaboutbirds.org 1.94% 51.52x
news.nationalgeographic.com 19.20% 48.78x
pewresearch.org 2.03% 43.51x
weeklystandard.com 3.69% 39.68x
dezeen.com 1.14% 38.64x
extension.umn.edu 1.59% 38.49x
spaceflightnow.com 1.22% 37.93x
shareblue.com 2.15% 37.65x
alltrails.com 5.52% 37.44x
aspentimes.com 1.09% 36.51x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 8.71% 27.55x
Bird Watching 1.83% 27.07x
England Tourism 0.07% 24.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 23.90x
Nature & Wildlife 13.72% 23.78x
Feminism 1.43% 23.38x
London Tourism 0.24% 23.20x
Survival Guides 0.33% 22.48x
Sports - Skiing, Snowboarding 0.03% 22.21x
Environmental Conservation 0.12% 22.17x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female