Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 1.1 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 18.34% 60.00x
Liberal News Readers 30.62% 54.79x
Readers of Japanese Content 32.77% 50.97x
Cholesterol Researchers 9.30% 48.30x
Financial Business Intelligence Researchers 21.11% 46.74x
Ivy League College Researchers 15.14% 45.89x
Ocean Activists 22.07% 44.82x
Executive and C-Suite 25.74% 44.49x
Advertising Professionals 20.80% 43.98x
History Buffs 28.98% 42.41x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.80x
Victoria's Secret 0.02% 1.44x
Lululemon 0.02% 1.41x
H&M 0.02% 1.40x
White House Black Market 0.02% 1.35x
LOFT 0.01% 1.30x
Gap 0.01% 1.28x
Talbots 0.02% 1.25x
Gymboree 0.03% 1.24x
Chicos 0.02% 1.19x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is nationalgeographic.com.

Website Composition Index
nationalgeographic.com 25.80% 72.20x
hurriyetdailynews.com 1.50% 69.89x
discovermagazine.com 15.28% 67.81x
theconversation.com 2.24% 58.91x
sciencemag.org 7.36% 53.95x
astronomy.com 5.56% 44.66x
outsideonline.com 1.08% 43.30x
science.org 7.31% 41.90x
bigthink.com 10.03% 41.67x
psypost.org 9.02% 39.42x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 11.71% 58.43x
Australia & New Zealand Media 2.78% 30.51x
Science Education & Academia 0.19% 29.65x
Assorted Topics (Power Trains, Drones, Web Design) 0.16% 25.99x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.54% 21.34x
Historical Information - Museums & Libraries 0.76% 19.37x
Farming & Agriculture 0.26% 17.76x
National Parks 0.12% 17.36x
Writing & Publishing 0.23% 17.17x
Small Business Resources 18.97% 16.78x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male