Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 4.6 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 56.83% 32.05x
Cholesterol Researchers 52.77% 28.82x
Beekeeping Enthusiasts 48.53% 28.04x
Documentary Film Fans 53.94% 27.39x
Travel Book Readers 47.67% 27.31x
Custom Home Lighting Shoppers 49.50% 27.26x
Home Custom Bedroom Decorators 49.50% 27.25x
Executive and C-Suite 47.35% 27.16x
Liberal News Readers 45.58% 27.01x
Marines 46.68% 26.83x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is REI.

Location Composition Index
REI 0.02% 1.72x
Patagonia 0.01% 1.69x
American Apparel 0.03% 1.36x
Uniqlo 0.01% 1.34x
Urban Outfitters 0.04% 1.31x
Bonobos 0.01% 1.26x
Forever 21 0.04% 1.23x
Free People 0.02% 1.21x
Jos A. Bank Clothiers 0.04% 1.21x
J. Crew 0.04% 1.19x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is allaboutbirds.org.

Website Composition Index
allaboutbirds.org 1.71% 53.62x
news.nationalgeographic.com 17.65% 52.24x
pewresearch.org 1.77% 44.73x
dezeen.com 1.05% 41.87x
weeklystandard.com 3.35% 41.53x
extension.umn.edu 1.41% 40.00x
alltrails.com 5.12% 39.84x
shareblue.com 1.91% 39.81x
nature.org 5.81% 38.85x
aspentimes.com 1.02% 38.62x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 10.39% 22.17x
Australia & New Zealand Media 6.95% 21.86x
Bird Watching 1.36% 21.53x
England Tourism 0.05% 19.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 19.28x
Liberal Views on Government, Finance, and Economy 3.61% 18.98x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 18.84x
Feminism 1.11% 18.62x
Environmental Conservation 0.10% 18.34x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 3.29% 18.29x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female