Dstillery Audiences

NATURE AND OUTDOORS BOOK READERS

Audience Size: 2.8 Million Devices

Explore the Nature and Outdoors Book Readers Audience

Below you'll find more information about the Nature and Outdoors Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Nature and Outdoors Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Nature and Outdoors Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature and Outdoors Book Readers audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 45.16% 29.12x
Charitable Organization Supporters 47.96% 26.16x
Environmental Activists 54.11% 26.03x
Cholesterol Researchers 35.32% 24.95x
Readers of Japanese Content 40.05% 24.73x
Liberal News Readers 30.50% 23.84x
Occupy Movement Supporters 41.89% 23.44x
Travel Book Readers 40.14% 23.43x
Social Liberals 35.27% 23.35x
Documentary Film Fans 37.79% 23.16x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Interest attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature and Outdoors Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature and Outdoors Book Readers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.45x
American Apparel 0.03% 1.23x
Levi Strauss 0.01% 1.20x
Lorna Jane 0.01% 1.18x
Chicos 0.05% 1.16x
REI 0.02% 1.15x
H&M 0.04% 1.12x
Madewell 0.02% 1.12x
Columbia 0.01% 1.10x
The North Face 0.02% 1.10x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Location attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature and Outdoors Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature and Outdoors Book Readers audience is nature.org.

Website Composition Index
nature.org 9.80% 50.46x
news.nationalgeographic.com 41.10% 46.93x
theparisreview.org 5.87% 45.75x
nrdc.org 5.46% 44.73x
allaboutbirds.org 5.99% 43.96x
pewresearch.org 9.35% 42.84x
harpers.org 4.96% 42.29x
nobelprize.org 4.09% 42.18x
ucsusa.org 6.08% 41.34x
nwf.org 3.93% 39.02x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Web attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature and Outdoors Book Readers audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 22.67% 25.12x
Bird Watching 3.50% 24.62x
Australia & New Zealand Media 10.56% 24.54x
Environmental Conservation 0.13% 22.74x
Feminism 2.38% 21.93x
Liberal Views on Government, Finance, and Economy 6.49% 20.25x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.11% 20.16x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 4.60% 19.06x
England Tourism 0.16% 19.03x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 6.86% 18.87x
Composition Percentage: The overlap percentage between the Nature and Outdoors Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Nature and Outdoors Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature and Outdoors Book Readers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999