Dstillery Audiences

NETFLIX USERS

Audience Size: 4.7 Million Devices

Explore the Netflix Users Audience

Below you'll find more information about the Netflix Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Netflix Users audience.

Dstillery Crafted Audiences

INTERESTS

The Netflix Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Netflix Users audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 14.19% 17.13x
Streaming Video Fans 15.70% 14.24x
Romance Movie and TV enthusiasts 17.22% 13.19x
Hulu Users 10.03% 12.73x
Blockbuster Movie Fans 14.85% 12.57x
Doctor Who Fans 17.42% 12.35x
Blu-ray & DVD Movie Shoppers 15.16% 11.72x
Horror Movie Fans 13.35% 11.27x
Sci-Fi Show Watchers 13.96% 10.54x
Game of Thrones Fans 13.77% 10.25x
Composition Percentage: The overlap percentage between the Netflix Users audience and the Interest attribute.
Index: A comparison of the Netflix Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Netflix Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Netflix Users audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 1.68x
Hollister 0.02% 1.44x
Buckle 0.04% 1.42x
Zumiez 0.03% 1.40x
Michael Kors 0.02% 1.34x
H&M 0.02% 1.34x
Express 0.03% 1.33x
The Childrens Place 0.04% 1.33x
Coach 0.01% 1.30x
Victoria's Secret 0.05% 1.26x
Composition Percentage: The overlap percentage between the Netflix Users audience and the Location attribute.
Index: A comparison of the Netflix Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Netflix Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Netflix Users audience is murphysmultiverse.com.

Website Composition Index
murphysmultiverse.com 1.92% 15.74x
radiotimes.com 19.99% 15.47x
batman-news.com 1.48% 14.53x
thereviewgeek.com 1.24% 14.01x
winteriscoming.net 6.18% 13.92x
readysteadycut.com 4.34% 13.70x
culturess.com 2.29% 13.12x
lrmonline.com 1.89% 13.04x
claireandjamie.com 1.13% 12.62x
amazonadviser.com 1.45% 12.56x
Composition Percentage: The overlap percentage between the Netflix Users audience and the Web attribute.
Index: A comparison of the Netflix Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Netflix Users audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.03% 9.92x
Fashion & Cosmetics 0.02% 9.89x
K-Pop 1.05% 9.85x
Anime 1.78% 9.24x
Collectibles - Toys & Collectibles 6.03% 7.66x
Roleplay & Fantasy Games 0.03% 6.03x
Movie Reviews 5.46% 6.01x
Studio & Franchise Video Game Players 0.95% 5.88x
Vaping 0.02% 4.93x
Movie & Comic Book News 40.49% 4.89x
Composition Percentage: The overlap percentage between the Netflix Users audience and the Content Affinity attribute.
Index: A comparison of the Netflix Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Netflix Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female