Dstillery Audiences

NETFLIX USERS

Audience Size: 6.2 Million Devices

Explore the Netflix Users Audience

Below you'll find more information about the Netflix Users audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Netflix Users audience.

Dstillery Crafted Audiences

INTERESTS

The Netflix Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Netflix Users audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 0.15% 11.02x
Streaming Video Fans 11.82% 7.62x
Romance Movie and TV enthusiasts 12.82% 7.41x
Hulu Users 0.08% 6.98x
Doctor Who Fans 12.07% 6.88x
Blockbuster Movie Fans 10.69% 6.87x
Blu-ray & DVD Movie Shoppers 11.02% 6.43x
Horror Movie Fans 10.02% 6.20x
Sci-Fi Show Watchers 10.27% 5.89x
Game of Thrones Fans 9.36% 5.74x
Composition Percentage: The overlap percentage between the Netflix Users audience and the Interest attribute.
Index: A comparison of the Netflix Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Netflix Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Netflix Users audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.01x
Composition Percentage: The overlap percentage between the Netflix Users audience and the Location attribute.
Index: A comparison of the Netflix Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Netflix Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Netflix Users audience is mydramalist.com.

Website Composition Index
mydramalist.com 2.99% 14.09x
kpopmap.com 1.42% 14.02x
radiotimes.com 22.24% 11.02x
showsnob.com 1.21% 10.96x
winteriscoming.net 3.80% 10.40x
claireandjamie.com 1.14% 10.06x
lrmonline.com 1.15% 9.80x
hiddenremote.com 3.02% 9.68x
thecinemaholic.com 18.22% 9.28x
animenewsnetwork.com 3.54% 9.03x
Composition Percentage: The overlap percentage between the Netflix Users audience and the Web attribute.
Index: A comparison of the Netflix Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Netflix Users audience is Anime.

Content Affinity Composition Index
Anime 2.79% 7.23x
Alternative Movie Streaming 0.08% 6.72x
K-Pop 2.11% 6.33x
Canada Online Shopping Cluster 1.37% 6.28x
Canadian Lifestyle 1.25% 6.24x
Quebec Vacation Research Cluster 0.33% 6.08x
Quebec Real Estate 0.34% 5.96x
Quebec Job Seeker Cluster 0.22% 5.89x
Quebec Hunting & Outdoors Cluster 0.26% 5.78x
French News & Gossip Cluster 1.28% 5.39x
Composition Percentage: The overlap percentage between the Netflix Users audience and the Content Affinity attribute.
Index: A comparison of the Netflix Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Netflix Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female