NEW ENGLAND PATRIOTS FANS

Audience Size: 2.5 Million Devices

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Explore the New England Patriots Fans Audience

Below you'll find more information about the New England Patriots Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the New England Patriots Fans audience.

INTERESTS

The New England Patriots Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Patriots Fans audience is NFL Fans.

Interest	Composition	Index
NFL Fans	47.25%	38.63x
San Francisco 49ers Fans	39.20%	33.18x
Kansas City Chiefs Fans	42.32%	33.17x
Los Angeles Rams Fans	39.53%	32.30x
Tampa Bay Buccaneers Fans	44.95%	32.20x
Cincinnati Bengals Fans	39.69%	31.62x
Miami Dolphins Fans	40.04%	31.31x
ESPN Enthusiasts	38.49%	31.20x
Boston Celtics Fans	41.00%	30.49x
Pittsburgh Steelers Fans	41.27%	30.26x

Composition Percentage: The overlap percentage between the New England Patriots Fans audience and the Interest attribute.

Index: A comparison of the New England Patriots Fans audience to the internet population.

APPAREL RETAILERS

The New England Patriots Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Patriots Fans audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	1.62x
Talbots	0.02%	1.52x
Jos A. Bank Clothiers	0.02%	1.40x
Gymboree	0.02%	1.21x
Chicos	0.02%	1.16x
LOFT	0.02%	1.15x
Gap	0.02%	1.14x
Express	0.02%	1.14x
J. Crew	0.01%	1.13x
Mens Wearhouse	0.03%	1.10x

Composition Percentage: The overlap percentage between the New England Patriots Fans audience and the Location attribute.

Index: A comparison of the New England Patriots Fans audience to the internet population.

WEBSITES

The New England Patriots Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Patriots Fans audience is patspulpit.com.

Website	Composition	Index
patspulpit.com	15.99%	48.16x
chowderandchampions.com	2.78%	46.97x
withthefirstpick.com	4.62%	46.12x
nflmocks.com	5.16%	45.13x
musketfire.com	14.23%	43.96x
profootballrumors.com	13.47%	42.98x
nflanalysis.net	2.62%	42.88x
boltbeat.com	2.24%	42.25x
bucsnation.com	5.90%	41.25x
thejetpress.com	2.87%	41.04x

Composition Percentage: The overlap percentage between the New England Patriots Fans audience and the Web attribute.

Index: A comparison of the New England Patriots Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Patriots Fans audience is Online Games.

Content Affinity	Composition	Index
Online Games	4.31%	17.19x
Institutional Investing	0.04%	16.64x
Rhode Island Cluster	7.60%	15.73x
New Hampshire News	6.68%	15.61x
Fantasy Sports	23.40%	13.04x
New England & Ivy League Sports	0.62%	11.96x
Maine Cluster	9.12%	11.68x
Florida College Athletics	0.63%	11.64x
Sports Apparel	4.11%	11.13x
Gossip & Rumors	26.33%	10.56x

Composition Percentage: The overlap percentage between the New England Patriots Fans audience and the Content Affinity attribute.

Index: A comparison of the New England Patriots Fans audience to the internet population.

DEMOGRAPHICS

The New England Patriots Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male