NEW ENGLAND PATRIOTS FANS

Audience Size: 2.9 Million Devices

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Explore the New England Patriots Fans Audience

Below you'll find more information about the New England Patriots Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the New England Patriots Fans audience.

INTERESTS

The New England Patriots Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Patriots Fans audience is NFL Fans.

Interest	Composition	Index
NFL Fans	48.72%	35.47x
Kansas City Chiefs Fans	43.38%	30.23x
San Francisco 49ers Fans	40.35%	29.90x
Los Angeles Rams Fans	41.02%	29.90x
Cincinnati Bengals Fans	40.33%	29.04x
Miami Dolphins Fans	42.21%	28.82x
ESPN Enthusiasts	40.95%	28.57x
Boston Celtics Fans	41.01%	28.44x
Tampa Bay Buccaneers Fans	44.55%	28.43x
Las Vegas Raiders Fans	40.64%	27.92x

Composition Percentage: The overlap percentage between the New England Patriots Fans audience and the Interest attribute.

Index: A comparison of the New England Patriots Fans audience to the internet population.

APPAREL RETAILERS

The New England Patriots Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Patriots Fans audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	1.77x
Banana Republic	0.02%	1.56x
Talbots	0.01%	1.48x
White House Black Market	0.02%	1.32x
Express	0.02%	1.29x
Michael Kors	0.01%	1.24x
Gymboree	0.01%	1.23x
Gap	0.01%	1.22x
Chicos	0.02%	1.18x
Jos A. Bank Clothiers	0.01%	1.17x

Composition Percentage: The overlap percentage between the New England Patriots Fans audience and the Location attribute.

Index: A comparison of the New England Patriots Fans audience to the internet population.

WEBSITES

The New England Patriots Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Patriots Fans audience is musketfire.com.

Website	Composition	Index
musketfire.com	5.72%	47.46x
patspulpit.com	15.41%	46.87x
milehighreport.com	1.43%	45.38x
chowderandchampions.com	2.34%	42.77x
nflmocks.com	6.75%	41.72x
titansized.com	2.80%	40.92x
withthefirstpick.com	6.30%	40.84x
ganggreennation.com	3.09%	40.73x
boltbeat.com	2.60%	40.56x
catcrave.com	4.47%	40.28x

Composition Percentage: The overlap percentage between the New England Patriots Fans audience and the Web attribute.

Index: A comparison of the New England Patriots Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Patriots Fans audience is Online Games.

Content Affinity	Composition	Index
Online Games	4.75%	17.93x
Institutional Investing	0.10%	16.01x
New Hampshire News	7.16%	15.93x
Fantasy Sports	21.18%	15.61x
Rhode Island Cluster	7.20%	15.15x
Upstate New York State Athletics	0.04%	12.81x
New England & Ivy League Sports	0.70%	12.73x
Gossip & Rumors	27.01%	12.46x
Florida College Athletics	0.85%	12.36x
Maine Cluster	8.96%	11.82x

Composition Percentage: The overlap percentage between the New England Patriots Fans audience and the Content Affinity attribute.

Index: A comparison of the New England Patriots Fans audience to the internet population.

DEMOGRAPHICS

The New England Patriots Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male