Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 2.5 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 30.50% 39.06x
DIYers 40.09% 38.46x
Lawn & Garden Enthusiasts 34.78% 34.95x
Country Home Decorators 31.60% 33.28x
Kitchen Stove Shoppers 26.00% 30.47x
Home DIY Enthusiasts 22.44% 30.46x
Kitchen & Bathroom Remodelers 24.51% 29.96x
HGTV Enthusiasts 27.86% 28.44x
Home Remodelers 19.20% 28.24x
Home Heating and Cooling Researchers 26.78% 26.96x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.40x
Carhartt 0.23% 1.20x
Banana Republic 0.02% 1.12x
Maurices 0.04% 1.07x
Talbots 0.01% 0.99x
LOFT 0.02% 0.99x
Chicos 0.02% 0.99x
Dressbarn 0.02% 0.98x
Zumiez 0.02% 0.93x
Lane Bryant 0.02% 0.93x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is woodweb.com.

Website Composition Index
woodweb.com 1.20% 38.99x
askthebuilder.com 3.07% 37.90x
planetnatural.com 4.41% 36.45x
thisoldhouse.com 17.14% 35.85x
extremehowto.com 3.59% 35.10x
oldhouseonline.com 1.00% 34.59x
forums.jlconline.com 2.42% 32.88x
thegardenglove.com 3.27% 32.58x
finegardening.com 6.76% 32.44x
prettypurpledoor.com 1.52% 31.24x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.12% 25.73x
Lawns & Pest Control 0.45% 25.45x
Home Remodeling 0.91% 21.45x
Auto Tires & Parts Repair Researchers 0.12% 19.59x
Home Furnishings 0.48% 19.08x
Painting & Renovation 0.52% 18.90x
Power Tools 1.57% 17.82x
Woodwork 3.41% 16.72x
Survival Guides 0.12% 16.71x
Auto Body Upkeep & Repair Researchers 0.16% 16.68x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female