Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 4.2 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 57.16% 45.29x
DIYers 62.65% 43.83x
Country Home Decorators 54.13% 40.61x
Lawn & Garden Enthusiasts 55.99% 38.32x
Home Remodelers 46.71% 36.75x
Kitchen Stove Shoppers 45.54% 35.85x
Lawn and Home Pest Control Researchers 46.78% 33.72x
Spa and Pool Owners 45.24% 33.66x
Hardware Shoppers 40.45% 32.71x
Home DIY Enthusiasts 41.96% 32.31x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.33x
Buckle 0.31% 1.30x
Mens Wearhouse 0.49% 1.26x
White House Black Market 0.38% 1.25x
Johnston and Murphy 0.55% 1.16x
Bonobos 0.08% 1.08x
Columbia 0.01% 1.01x
REI 0.01% 0.93x
Talbots 0.03% 0.90x
Chicos 0.05% 0.90x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is popularwoodworking.com.

Website Composition Index
popularwoodworking.com 1.41% 51.94x
truevalue.com 2.62% 49.34x
extension.umn.edu 2.46% 48.19x
bonnieplants.com 2.56% 48.10x
greenbuildingadvisor.com 2.35% 47.76x
woodweb.com 1.80% 47.55x
harborfreight.com 6.20% 43.54x
allaboutbirds.org 1.96% 43.39x
bobistheoilguy.com 1.48% 43.22x
energyvanguard.com 2.16% 42.51x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.82% 27.86x
Rural Living 0.17% 24.63x
Handyman Tools 0.04% 24.38x
Painting & Renovation 4.02% 23.79x
Lawns & Pest Control 11.73% 21.30x
Survival Guides 0.37% 20.52x
Bird Watching 1.70% 20.47x
As Seen On TV Products 0.09% 20.29x
Woodwork 7.41% 19.18x
Discount Shopping 3.50% 19.10x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female