Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 1.2 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is DIYers.

Interest Composition Index
DIYers 59.93% 73.26x
Home Heating and Cooling Researchers 29.24% 65.59x
Wood Carving Enthusiasts 38.53% 64.46x
Contractors & Construction Professionals 72.86% 59.91x
Patio Furniture Shoppers 24.07% 55.62x
Flooring Shoppers 32.86% 49.52x
Power Tools Shoppers 58.60% 49.52x
San Francisco Activities Researchers 16.01% 44.19x
Homeowners 28.15% 44.04x
Spa and Pool Owners 39.69% 43.98x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Maurices.

Location Composition Index
Maurices 0.02% 1.26x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is forums.jlconline.com.

Website Composition Index
forums.jlconline.com 2.55% 86.27x
jlconline.com 6.03% 74.89x
extremehowto.com 3.23% 72.94x
contractortalk.com 4.98% 70.35x
diytileguy.com 1.07% 67.79x
plasticinehouse.com 6.63% 63.79x
greenbuildingadvisor.com 8.13% 61.38x
theplywood.com 1.31% 60.73x
diychatroom.com 13.88% 59.43x
finehomebuilding.com 16.41% 58.84x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.15% 34.75x
Power Tools 1.13% 33.74x
Woodwork 3.89% 32.46x
Home Remodeling 0.52% 29.71x
Do It Yourself 45.23% 28.39x
Garden Power Equipment 2.95% 25.44x
Machines & Industrial Supplies 0.10% 24.45x
Painting & Renovation 0.19% 23.25x
Home Furnishings 0.81% 22.11x
Furniture & Home Improvement 0.31% 20.96x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male