Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 1.8 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is DIYers.

Interest Composition Index
DIYers 33.59% 35.85x
Home Exterior Design Enthusiasts 22.46% 34.77x
Lawn & Garden Enthusiasts 30.43% 33.65x
Kitchen & Bathroom Remodelers 17.51% 28.22x
Home DIY Enthusiasts 16.20% 26.88x
HGTV Enthusiasts 22.75% 26.28x
Home Remodelers 13.24% 25.78x
Homeowners 30.04% 25.64x
Beekeeping Enthusiasts 20.74% 25.12x
Patio Furniture Shoppers 26.91% 24.71x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is LOFT.

Location Composition Index
LOFT 0.02% 1.57x
Talbots 0.01% 1.50x
Chicos 0.01% 1.32x
Maurices 0.03% 1.29x
Carhartt 0.13% 1.25x
White House Black Market 0.01% 1.21x
The Childrens Place 0.02% 1.16x
Gymboree 0.01% 1.14x
Banana Republic 0.01% 1.13x
Aeropostale 0.01% 1.03x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is thisoldhouse.com.

Website Composition Index
thisoldhouse.com 7.68% 37.38x
todayshomeowner.com 1.29% 37.21x
askthebuilder.com 2.27% 33.03x
planetnatural.com 3.76% 32.38x
extremehowto.com 2.81% 29.84x
thegardenglove.com 2.57% 29.55x
twofeetfirst.net 1.02% 28.86x
finegardening.com 6.88% 28.40x
hortmag.com 1.60% 28.19x
walterreeves.com 2.14% 28.15x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.15% 26.19x
Bird Watching 0.11% 23.43x
Lawns & Pest Control 0.35% 21.35x
Survival Guides 0.16% 19.70x
Home Remodeling 0.76% 18.74x
Painting & Renovation 0.37% 17.80x
Woodwork 3.00% 16.37x
Power Tools 1.13% 16.17x
Auto Body Upkeep & Repair Researchers 0.13% 15.94x
Canada Shopping - Kitchenware 0.22% 14.57x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female