Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 4.1 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 56.39% 47.86x
DIYers 61.89% 45.86x
Country Home Decorators 53.41% 42.73x
Lawn & Garden Enthusiasts 53.92% 40.38x
Home Remodelers 45.18% 38.34x
Kitchen Stove Shoppers 45.70% 37.84x
Lawn and Home Pest Control Researchers 46.13% 35.27x
Spa and Pool Owners 44.76% 35.27x
Hardware Shoppers 40.08% 34.71x
Bird Watching Enthusiasts 43.05% 34.16x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.41x
Talbots 0.03% 1.33x
Jos A. Bank Clothiers 0.03% 1.20x
Dressbarn 0.03% 1.17x
Chicos 0.03% 1.13x
Lane Bryant 0.03% 1.11x
Buckle 0.04% 1.09x
Mens Wearhouse 0.05% 1.07x
White House Black Market 0.04% 1.06x
Brooks Brothers 0.02% 1.05x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is popularwoodworking.com.

Website Composition Index
popularwoodworking.com 1.16% 56.95x
truevalue.com 2.15% 54.14x
extension.umn.edu 2.02% 52.99x
bonnieplants.com 2.09% 52.50x
harborfreight.com 5.11% 48.28x
bobistheoilguy.com 1.26% 48.17x
allaboutbirds.org 1.65% 47.65x
acwholesalers.com 1.07% 47.25x
thetreecenter.com 1.74% 45.67x
greenbuildingadvisor.com 2.32% 44.92x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.46% 30.58x
Rural Living 0.15% 27.41x
Painting & Renovation 3.82% 24.03x
Handyman Tools 0.03% 23.66x
Lawns & Pest Control 10.62% 23.61x
Bird Watching 1.53% 22.62x
As Seen On TV Products 0.08% 22.26x
Survival Guides 0.32% 21.66x
Discount Shopping 2.88% 21.40x
Flags & Trump 0.10% 20.43x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female