Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 2.6 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 59.13% 43.93x
DIYers 65.13% 41.64x
Country Home Decorators 53.03% 37.83x
Lawn & Garden Enthusiasts 54.67% 37.17x
Home Remodelers 49.29% 34.69x
Kitchen Stove Shoppers 41.91% 31.60x
Lawn and Home Pest Control Researchers 43.82% 31.42x
Spa and Pool Owners 43.77% 29.75x
Contractors & Construction Professionals 43.71% 29.53x
Home Coffee Makers 40.36% 29.35x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.26x
REI 0.02% 1.25x
Jos A. Bank Clothiers 0.34% 1.22x
Express Outlets 0.01% 1.19x
Eddie Bauer 0.03% 1.15x
Mens Wearhouse 0.53% 1.13x
Chicos 0.08% 1.12x
Dressbarn 0.06% 1.06x
Buckle 0.18% 1.06x
Johnston and Murphy 0.14% 1.06x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 1.79% 67.75x
armstrong.com 1.92% 62.45x
finegardening.com 5.08% 60.23x
greenbuildingadvisor.com 4.65% 60.21x
popularwoodworking.com 3.13% 58.75x
hortmag.com 1.65% 57.62x
pegasuslighting.com 1.35% 55.70x
truevalue.com 5.73% 54.60x
house-painting-info.com 1.57% 54.25x
sakrete.com 1.02% 53.71x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.97% 29.03x
Rural Living 0.30% 24.12x
Painting & Renovation 7.65% 24.09x
Handyman Tools 0.06% 22.79x
Lawns & Pest Control 19.53% 21.59x
Home Remodeling 5.07% 20.98x
Bird Watching 3.00% 20.89x
Home Remodeling 13.04% 19.49x
As Seen On TV Products 0.19% 19.37x
Woodwork 11.23% 19.02x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female