Explore the New Homeowners Audience
Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the New Homeowners audience.
INTERESTS
The New Homeowners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Homeowners audience is DIYers.
| Interest | Composition | Index |
| DIYers | 46.79% | 33.84x |
| Home Exterior Design Enthusiasts | 37.99% | 32.77x |
| Lawn & Garden Enthusiasts | 40.52% | 30.40x |
| Country Home Decorators | 38.82% | 28.75x |
| Kitchen & Bathroom Remodelers | 32.04% | 27.23x |
| Home DIY Enthusiasts | 29.37% | 27.02x |
| Kitchen Stove Shoppers | 34.15% | 26.23x |
| Home Remodelers | 27.73% | 25.65x |
| HGTV Enthusiasts | 34.60% | 25.24x |
| Home Heating and Cooling Researchers | 32.22% | 24.17x |
Composition Percentage:
The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Curious about what else the New Homeowners audience is interested in?
Sign Up
APPAREL RETAILERS
The New Homeowners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Homeowners audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.31x |
| Dressbarn | 0.01% | 1.27x |
| LOFT | 0.02% | 1.26x |
| Gymboree | 0.01% | 1.16x |
| Carhartt | 0.17% | 1.10x |
| Jos A. Bank Clothiers | 0.01% | 1.02x |
| Maurices | 0.02% | 1.02x |
| Buckle | 0.02% | 0.99x |
| White House Black Market | 0.01% | 0.98x |
| Victoria's Secret | 0.02% | 0.97x |
Composition Percentage:
The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Want to find more of the New Homeowners audience in the real world?
Sign Up
WEBSITES
The New Homeowners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Homeowners audience is todayshomeowner.com.
| Website | Composition | Index |
| todayshomeowner.com | 2.60% | 42.47x |
| askthebuilder.com | 4.44% | 33.90x |
| bluestoneperennials.com | 1.55% | 31.06x |
| forums.jlconline.com | 3.41% | 30.68x |
| extremehowto.com | 5.13% | 30.65x |
| drought-smart-plants.com | 1.21% | 30.53x |
| woodweb.com | 2.02% | 30.13x |
| greenandvibrant.com | 1.74% | 29.95x |
| greenbuildingadvisor.com | 3.87% | 29.48x |
| planetnatural.com | 6.38% | 29.17x |
Composition Percentage:
The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Want to see more of the websites the New Homeowners audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Homeowners audience is Holiday Gifts.
| Content Affinity | Composition | Index |
| Holiday Gifts | 0.05% | 24.77x |
| Yard Structures | 0.19% | 23.95x |
| Lawns & Pest Control | 1.15% | 23.60x |
| Bathrooms & Plumbing | 0.16% | 20.58x |
| Painting & Renovation | 1.12% | 20.50x |
| Home Remodeling | 1.60% | 19.80x |
| Auctions & Repossessions | 0.09% | 18.97x |
| Bird Watching | 0.16% | 18.80x |
| Car Keys, Locks & Remotes | 0.39% | 17.78x |
| Robotics | 0.08% | 17.73x |
Composition Percentage:
The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Want to see more of the Content Affinities the New Homeowners audience visits?
Sign Up
DEMOGRAPHICS
The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the New Homeowners audience?
Sign Up