Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 2.7 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is DIYers.

Interest Composition Index
DIYers 45.39% 36.12x
Home Exterior Design Enthusiasts 37.75% 35.20x
Lawn & Garden Enthusiasts 40.55% 32.41x
Country Home Decorators 38.46% 30.99x
Home DIY Enthusiasts 29.12% 29.13x
Kitchen Stove Shoppers 32.83% 28.84x
Kitchen & Bathroom Remodelers 30.32% 28.72x
HGTV Enthusiasts 33.55% 27.33x
Home Remodelers 26.25% 27.25x
Home Heating and Cooling Researchers 31.82% 25.97x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.32x
J. Crew 0.01% 1.27x
Maurices 0.04% 1.22x
Carhartt 0.22% 1.20x
Lane Bryant 0.02% 1.15x
Aeropostale 0.02% 1.07x
Jos A. Bank Clothiers 0.01% 1.05x
Buckle 0.02% 1.01x
Old Navy 0.03% 0.99x
Talbots 0.01% 0.99x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is todayshomeowner.com.

Website Composition Index
todayshomeowner.com 1.58% 42.74x
askthebuilder.com 3.88% 35.91x
bluestoneperennials.com 1.13% 35.17x
drought-smart-plants.com 1.10% 34.45x
woodweb.com 1.72% 33.34x
extremehowto.com 4.50% 33.23x
planetnatural.com 5.67% 32.45x
greenandvibrant.com 1.17% 32.35x
energyvanguard.com 1.20% 32.25x
oldhouseonline.com 1.74% 32.08x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.05% 24.83x
Lawns & Pest Control 0.77% 23.34x
Yard Structures 0.06% 22.92x
Home Remodeling 1.33% 21.01x
Bathrooms & Plumbing 0.09% 20.70x
Painting & Renovation 0.85% 20.49x
Bird Watching 0.14% 19.61x
Amateur Radios 0.08% 19.04x
Car Keys, Locks & Remotes 0.22% 18.78x
Auto Tires & Parts Repair Researchers 0.22% 17.40x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female