Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 3.2 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 53.36% 32.02x
Spa and Pool Owners 41.47% 27.07x
Contractors & Construction Professionals 39.75% 26.23x
Lawn and Home Pest Control Researchers 44.12% 25.92x
Flooring Shoppers 38.97% 25.51x
DIYers 84.85% 24.67x
Mattress Shoppers 46.55% 24.64x
Hardware Shoppers 34.06% 24.58x
Blender Shoppers 42.51% 23.94x
Bird Watching Enthusiasts 37.46% 23.59x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.25x
Carhartt 0.19% 1.11x
Belk 0.02% 1.05x
REI 0.01% 0.96x
Chicos 0.04% 0.96x
Madewell 0.01% 0.91x
Lane Bryant 0.03% 0.91x
Gymboree 0.02% 0.90x
Dressbarn 0.03% 0.88x
Brooks Brothers 0.03% 0.86x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 2.86% 77.81x
harvesttotable.com 1.01% 75.26x
waysidegardens.com 1.00% 71.47x
armstrong.com 3.04% 70.01x
finegardening.com 7.16% 68.26x
retrorenovation.com 1.10% 68.22x
southernpine.com 1.00% 65.93x
house-painting-info.com 1.75% 65.73x
greenbuildingadvisor.com 6.84% 65.59x
edenbrothers.com 1.14% 63.39x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.91% 27.40x
Lawns & Pest Control 17.70% 22.21x
Painting & Renovation 8.70% 21.74x
Bird Watching 2.94% 21.40x
Handyman Tools 0.08% 20.39x
Rural Living 0.33% 20.00x
Home Remodeling 5.71% 19.66x
Home Remodeling 13.69% 18.33x
Yard Structures 5.22% 18.31x
Woodwork 11.37% 18.18x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female