Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 2.7 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 45.04% 41.52x
DIYers 50.87% 41.23x
Country Home Decorators 44.98% 36.07x
Lawn & Garden Enthusiasts 44.51% 35.75x
Kitchen Stove Shoppers 39.56% 33.21x
Home DIY Enthusiasts 34.85% 32.54x
Home Remodelers 33.57% 32.29x
Home Heating and Cooling Researchers 36.98% 31.79x
Kitchen & Bathroom Remodelers 35.94% 30.92x
Hardware Shoppers 30.59% 29.87x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.57x
Carhartt 0.15% 1.37x
Maurices 0.02% 1.28x
Old Navy 0.01% 1.01x
Victoria's Secret 0.01% 0.81x
Journeys 0.01% 0.77x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is todayshomeowner.com.

Website Composition Index
todayshomeowner.com 6.68% 49.53x
provenwinners.com 1.16% 46.46x
pennington.com 1.30% 46.39x
monrovia.com 1.99% 46.07x
gardenia.net 1.26% 44.84x
rustoleum.com 1.02% 42.26x
constructionprotips.com 1.33% 41.75x
wildflower.org 1.09% 41.35x
extension.org 2.68% 39.08x
deckmagazine.com 1.51% 37.48x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 2.22% 27.81x
Canadian Construction & Renovation Research Cluster 0.13% 25.39x
Painting & Renovation 1.67% 25.09x
Yard Structures 0.65% 24.73x
Bird Watching 0.39% 23.96x
Home Remodeling 2.22% 23.59x
Lighting & Power 0.57% 21.99x
Bathrooms & Plumbing 0.41% 21.54x
Auto Body Upkeep & Repair Researchers 1.03% 20.20x
Car Keys, Locks & Remotes 1.37% 20.11x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female