Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 3.6 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 53.55% 41.17x
DIYers 56.71% 39.93x
Country Home Decorators 49.62% 35.77x
Lawn & Garden Enthusiasts 46.66% 33.55x
Home Heating and Cooling Researchers 44.42% 32.77x
Kitchen Stove Shoppers 43.85% 31.92x
Home Remodelers 39.30% 31.58x
Home DIY Enthusiasts 39.89% 29.54x
Hardware Shoppers 36.94% 29.47x
Kitchen & Bathroom Remodelers 39.81% 28.31x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.30x
Maurices 0.01% 1.15x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is quikrete.com.

Website Composition Index
quikrete.com 1.50% 42.49x
decks.com 2.41% 42.28x
todayshomeowner.com 20.29% 39.50x
walterreeves.com 1.68% 38.70x
woodworkersjournal.com 1.54% 37.92x
homewyse.com 2.39% 37.81x
hvac-talk.com 1.41% 37.52x
pennington.com 3.81% 36.81x
provenwinners.com 3.30% 35.44x
monrovia.com 5.84% 35.09x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 6.66% 27.22x
Painting & Renovation 2.92% 23.20x
Home Remodeling 1.91% 23.05x
Home Remodeling 5.22% 22.69x
Bird Watching 0.87% 22.57x
Yard Structures 2.21% 22.30x
Rural Living 0.04% 22.20x
Home Improvement Contractor 0.11% 21.84x
Home Furnishings 6.98% 21.68x
Bathrooms & Plumbing 1.59% 20.39x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female