Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 2.6 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is DIYers.

Interest Composition Index
DIYers 48.00% 37.36x
Home Exterior Design Enthusiasts 40.23% 37.31x
Lawn & Garden Enthusiasts 40.96% 33.30x
Country Home Decorators 39.85% 32.77x
Kitchen Stove Shoppers 35.66% 30.44x
Home DIY Enthusiasts 30.97% 29.76x
Home Remodelers 29.65% 29.00x
Kitchen & Bathroom Remodelers 33.47% 28.92x
HGTV Enthusiasts 34.35% 27.78x
Home Heating and Cooling Researchers 33.86% 27.74x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.31x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is todayshomeowner.com.

Website Composition Index
todayshomeowner.com 4.34% 46.64x
monrovia.com 1.20% 45.27x
deckmagazine.com 1.06% 39.66x
extension.org 1.56% 38.31x
dewalt.com 1.05% 36.22x
stihlusa.com 1.28% 35.69x
angieslist.com 1.36% 35.43x
askthebuilder.com 4.50% 35.23x
lowes.ca 1.35% 33.25x
planetnatural.com 5.53% 32.96x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.08% 28.29x
Lawns & Pest Control 1.46% 26.54x
Yard Structures 0.30% 23.88x
Painting & Renovation 1.26% 23.27x
Bird Watching 0.23% 22.20x
Bathrooms & Plumbing 0.24% 21.32x
Home Remodeling 1.72% 20.63x
Auctions & Repossessions 0.16% 20.00x
Holiday Gifts 0.06% 19.95x
Auto Body Upkeep & Repair Researchers 0.65% 19.57x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female