Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 3.2 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is DIYers.

Interest Composition Index
DIYers 46.79% 33.84x
Home Exterior Design Enthusiasts 37.99% 32.77x
Lawn & Garden Enthusiasts 40.52% 30.40x
Country Home Decorators 38.82% 28.75x
Kitchen & Bathroom Remodelers 32.04% 27.23x
Home DIY Enthusiasts 29.37% 27.02x
Kitchen Stove Shoppers 34.15% 26.23x
Home Remodelers 27.73% 25.65x
HGTV Enthusiasts 34.60% 25.24x
Home Heating and Cooling Researchers 32.22% 24.17x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Chicos.

Location Composition Index
Chicos 0.02% 1.31x
Dressbarn 0.01% 1.27x
LOFT 0.02% 1.26x
Gymboree 0.01% 1.16x
Carhartt 0.17% 1.10x
Jos A. Bank Clothiers 0.01% 1.02x
Maurices 0.02% 1.02x
Buckle 0.02% 0.99x
White House Black Market 0.01% 0.98x
Victoria's Secret 0.02% 0.97x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is todayshomeowner.com.

Website Composition Index
todayshomeowner.com 2.60% 42.47x
askthebuilder.com 4.44% 33.90x
bluestoneperennials.com 1.55% 31.06x
forums.jlconline.com 3.41% 30.68x
extremehowto.com 5.13% 30.65x
drought-smart-plants.com 1.21% 30.53x
woodweb.com 2.02% 30.13x
greenandvibrant.com 1.74% 29.95x
greenbuildingadvisor.com 3.87% 29.48x
planetnatural.com 6.38% 29.17x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 0.05% 24.77x
Yard Structures 0.19% 23.95x
Lawns & Pest Control 1.15% 23.60x
Bathrooms & Plumbing 0.16% 20.58x
Painting & Renovation 1.12% 20.50x
Home Remodeling 1.60% 19.80x
Auctions & Repossessions 0.09% 18.97x
Bird Watching 0.16% 18.80x
Car Keys, Locks & Remotes 0.39% 17.78x
Robotics 0.08% 17.73x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female