Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 2.9 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 52.04% 146.23x
DIYers 58.82% 131.80x
Country Home Decorators 48.87% 129.99x
Lawn & Garden Enthusiasts 47.96% 116.95x
Home Heating and Cooling Researchers 42.99% 110.79x
Home Remodelers 35.75% 109.08x
Home DIY Enthusiasts 38.91% 108.74x
Kitchen Stove Shoppers 40.72% 104.96x
Hardware Shoppers 34.39% 100.62x
Off the Grid Living Enthusiasts 39.37% 97.42x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Carhartt.

Location Composition Index
Carhartt 0.37% 2.07x
Lane Bryant 0.01% 1.45x
Maurices 0.02% 1.43x
Old Navy 0.02% 1.15x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is quikrete.com.

Website Composition Index
quikrete.com 1.24% 40.79x
decks.com 2.04% 40.77x
todayshomeowner.com 16.99% 37.75x
walterreeves.com 1.40% 36.73x
woodworkersjournal.com 1.32% 36.66x
homewyse.com 1.86% 35.56x
pennington.com 3.36% 35.27x
hvac-talk.com 1.13% 34.71x
provenwinners.com 2.85% 34.10x
monrovia.com 5.01% 33.57x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 9.05% 38.90x
Woodwork 8.60% 37.79x
Homesteading 7.69% 31.00x
Appliances & Reviews 25.79% 28.51x
Motorcycles & Snowmobiles 10.86% 26.93x
Do It Yourself 68.33% 25.96x
Female Lifestyle Content Readers 6.79% 24.31x
Finance & Accounting Cluster 12.67% 22.90x
Consumer Packaged Goods 10.86% 22.83x
Assorted Topics (Events, Tickets, Fitness) 10.41% 22.62x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female