Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 1.2 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is DIYers.

Interest Composition Index
DIYers 50.70% 72.18x
Contractors & Construction Professionals 75.47% 70.66x
Home Heating and Cooling Researchers 42.56% 62.08x
Home Exterior Design Enthusiasts 25.32% 61.85x
Wood Carving Enthusiasts 56.51% 60.67x
Patio Furniture Shoppers 37.25% 45.86x
Major Appliance Shoppers 32.12% 45.09x
Spa and Pool Owners 38.55% 44.65x
Flooring Shoppers 44.62% 42.29x
Plumbers 51.16% 41.93x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Talbots.

Location Composition Index
Talbots 0.01% 1.38x
White House Black Market 0.01% 1.16x
American Eagle Outfitters 0.01% 1.13x
Maurices 0.02% 1.05x
Express 0.01% 0.98x
Old Navy 0.01% 0.85x
Journeys 0.02% 0.83x
Gymboree 0.01% 0.81x
Zumiez 0.01% 0.66x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is forums.jlconline.com.

Website Composition Index
forums.jlconline.com 4.38% 95.07x
greenbuildingadvisor.com 9.45% 82.58x
jlconline.com 8.30% 81.98x
diytileguy.com 1.42% 77.46x
finehomebuilding.com 21.90% 75.02x
contractortalk.com 8.41% 74.73x
extremehowto.com 5.40% 73.20x
lumberjocks.com 2.73% 69.04x
buildmyowncabin.com 1.01% 67.50x
routerforums.com 1.38% 64.34x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Woodwork.

Content Affinity Composition Index
Woodwork 5.88% 43.51x
Power Tools 1.92% 37.95x
Home Remodeling 0.90% 28.89x
Survival Guides 0.14% 27.01x
Do It Yourself 62.08% 26.84x
Home Furnishings 0.89% 26.82x
Machines & Industrial Supplies 0.16% 26.34x
Garden Power Equipment 4.77% 24.78x
Home Remodeling 0.20% 22.03x
Furniture & Home Improvement 0.49% 19.89x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male