Explore the New Homeowners Audience
Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the New Homeowners audience.
INTERESTS
The New Homeowners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 54.28% | 60.22x |
| Lawn & Garden Enthusiasts | 53.11% | 51.12x |
| Country Home Decorators | 51.22% | 50.32x |
| Lawn and Home Pest Control Researchers | 41.09% | 43.41x |
| Spa and Pool Owners | 42.93% | 42.17x |
| Kitchen Stove Shoppers | 41.49% | 40.80x |
| Home Coffee Makers | 38.60% | 40.45x |
| Texas Activity Researchers | 33.66% | 39.52x |
| Contractors & Construction Professionals | 43.45% | 39.38x |
| Bird Watching Enthusiasts | 35.29% | 39.32x |
Composition Percentage:
The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
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APPAREL RETAILERS
The New Homeowners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Homeowners audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.28% | 1.27x |
| Mens Wearhouse | 0.39% | 1.10x |
Composition Percentage:
The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
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WEBSITES
The New Homeowners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Homeowners audience is inspectapedia.com.
| Website | Composition | Index |
| inspectapedia.com | 2.00% | 79.98x |
| armstrong.com | 2.16% | 73.63x |
| greenbuildingadvisor.com | 5.05% | 72.22x |
| finegardening.com | 5.50% | 70.80x |
| popularwoodworking.com | 3.43% | 68.73x |
| hortmag.com | 1.77% | 66.98x |
| pegasuslighting.com | 1.51% | 65.70x |
| house-painting-info.com | 1.56% | 65.49x |
| truevalue.com | 6.23% | 64.04x |
| sakrete.com | 1.11% | 61.56x |
Composition Percentage:
The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 4.44% | 37.56x |
| Painting & Renovation | 7.87% | 29.11x |
| Bird Watching | 2.54% | 27.23x |
| Lawns & Pest Control | 17.11% | 27.06x |
| Home Remodeling | 5.52% | 24.47x |
| Woodwork | 11.07% | 23.60x |
| Holiday Gifts | 1.59% | 22.94x |
| Home Remodeling | 13.50% | 22.48x |
| Home Furnishings | 19.01% | 22.45x |
| Yard Structures | 5.26% | 22.14x |
Composition Percentage:
The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
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DEMOGRAPHICS
The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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