Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 2.7 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 50.60% 32.91x
DIYers 54.65% 32.78x
Country Home Decorators 49.88% 28.79x
Lawn & Garden Enthusiasts 48.46% 27.68x
Kitchen Stove Shoppers 41.53% 26.34x
Bird Watching Enthusiasts 28.83% 26.09x
Home DIY Enthusiasts 38.78% 25.61x
Home Heating and Cooling Researchers 41.94% 25.50x
Home Remodelers 39.22% 25.45x
Power Tools Shoppers 35.24% 25.09x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Chicos.

Location Composition Index
Chicos 0.02% 1.50x
Lane Bryant 0.01% 1.47x
Carhartt 0.21% 1.39x
Maurices 0.03% 1.35x
Jos A. Bank Clothiers 0.01% 1.33x
Mens Wearhouse 0.02% 1.18x
White House Black Market 0.01% 1.12x
Old Navy 0.02% 1.11x
Journeys 0.02% 1.05x
Victoria's Secret 0.02% 0.98x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is decks.com.

Website Composition Index
decks.com 1.33% 44.40x
todayshomeowner.com 11.27% 41.53x
homewyse.com 1.13% 38.78x
pennington.com 2.22% 38.69x
provenwinners.com 1.95% 38.37x
monrovia.com 3.41% 37.86x
gardenia.net 2.13% 36.94x
rustoleum.com 1.80% 34.73x
wildflower.org 1.87% 33.95x
askthebuilder.com 5.85% 32.23x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 3.64% 20.85x
Home Improvement Contractor 0.05% 18.63x
Yard Structures 1.09% 18.46x
Painting & Renovation 2.22% 18.01x
Texas Off-Roading 0.04% 17.89x
Home Remodeling 3.19% 17.55x
Bathrooms & Plumbing 0.79% 17.24x
Home Remodeling 0.97% 17.23x
Bird Watching 0.60% 17.15x
Home Furnishings 3.80% 16.09x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female