Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 3.3 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 52.95% 29.73x
Spa and Pool Owners 41.28% 25.09x
Lawn and Home Pest Control Researchers 43.17% 24.58x
Contractors & Construction Professionals 39.09% 24.55x
Flooring Shoppers 39.04% 23.46x
DIYers 84.39% 23.31x
Furniture and Appliances Industry 38.10% 23.07x
Hardware Shoppers 33.56% 23.00x
Mattress Shoppers 46.28% 22.87x
Blender Shoppers 43.04% 22.12x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Chicos.

Location Composition Index
Chicos 0.04% 1.19x
Belk 0.01% 1.13x
Eddie Bauer 0.01% 1.10x
Carhartt 0.16% 1.09x
Lorna Jane 0.00% 1.01x
Hollister 0.01% 1.01x
Dressbarn 0.03% 0.95x
Kate Spade 0.01% 0.93x
Old Navy 0.04% 0.92x
Lane Bryant 0.03% 0.92x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is moneypit.com.

Website Composition Index
moneypit.com 0.25% 89.15x
hoskinghardwood.com 0.65% 83.20x
radiantcompany.com 0.18% 82.33x
houselogic.com 0.97% 82.25x
greatgardenplants.com 0.33% 81.76x
hardwoodinfo.com 0.21% 81.23x
diyhomecenter.com 0.18% 80.24x
mariakillam.com 0.18% 78.34x
thedeckstoreonline.com 0.49% 78.24x
front-porch-ideas-and-more.com 0.17% 77.80x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 6.26% 24.94x
Lawns & Pest Control 17.98% 20.40x
Painting & Renovation 8.58% 20.31x
Bird Watching 2.93% 19.57x
Handyman Tools 0.08% 18.55x
Rural Living 0.29% 18.43x
Home Remodeling 5.60% 18.26x
Woodwork 10.79% 17.92x
Home Remodeling 13.26% 17.18x
Yard Structures 5.08% 16.99x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000