Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 3.4 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 52.40% 48.93x
DIYers 63.33% 46.03x
Country Home Decorators 49.32% 43.00x
Lawn & Garden Enthusiasts 55.71% 40.15x
Home Remodelers 48.02% 38.43x
Kitchen Stove Shoppers 40.92% 36.01x
Lawn and Home Pest Control Researchers 42.02% 35.48x
Home Coffee Makers 38.07% 33.85x
Spa and Pool Owners 45.90% 33.08x
Hardware Shoppers 39.23% 33.00x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is REI.

Location Composition Index
REI 0.02% 1.34x
Jos A. Bank Clothiers 0.37% 1.32x
Mens Wearhouse 0.56% 1.21x
Buckle 0.26% 1.17x
Belk 0.02% 1.14x
White House Black Market 0.32% 1.13x
Express Outlets 0.01% 1.04x
Eddie Bauer 0.03% 1.04x
Johnston and Murphy 0.33% 1.02x
Brooks Brothers 0.03% 0.99x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 1.27% 51.43x
armstrong.com 1.42% 48.14x
popularwoodworking.com 2.35% 46.02x
hortmag.com 1.26% 45.72x
greenbuildingadvisor.com 3.66% 43.98x
pegasuslighting.com 1.03% 43.41x
truevalue.com 4.38% 43.18x
woodweb.com 2.73% 43.11x
house-painting-info.com 1.26% 42.18x
bonnieplants.com 4.32% 41.83x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.98% 29.17x
Rural Living 0.23% 24.49x
Painting & Renovation 5.95% 23.80x
Handyman Tools 0.05% 23.22x
Lawns & Pest Control 15.50% 21.39x
Bird Watching 2.29% 21.19x
As Seen On TV Products 0.14% 20.12x
Survival Guides 0.52% 19.83x
Woodwork 9.32% 19.33x
Holiday Gifts 1.23% 19.16x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female