Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 3.3 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 57.12% 40.82x
Lawn & Garden Enthusiasts 52.15% 36.19x
Country Home Decorators 53.43% 33.69x
Spa and Pool Owners 44.41% 29.40x
Lawn and Home Pest Control Researchers 43.49% 29.24x
Home Coffee Makers 40.50% 28.82x
Flooring Shoppers 41.99% 27.66x
Texas Activity Researchers 36.10% 27.52x
Contractors & Construction Professionals 43.63% 27.15x
Kitchen Stove Shoppers 44.17% 27.09x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.80x
Chicos 0.06% 1.33x
Express Outlets 0.01% 1.33x
Jos A. Bank Clothiers 0.17% 1.18x
Gymboree 0.03% 1.16x
Lane Bryant 0.05% 1.13x
Free People 0.02% 1.11x
Tommy Bahama 0.02% 1.10x
Ralph Lauren 0.01% 1.10x
Dressbarn 0.05% 1.09x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 2.23% 84.21x
armstrong.com 2.41% 77.11x
greenbuildingadvisor.com 5.45% 74.57x
finegardening.com 5.88% 73.11x
popularwoodworking.com 3.75% 70.35x
house-painting-info.com 1.54% 69.88x
pegasuslighting.com 1.65% 67.52x
hortmag.com 1.89% 67.22x
truevalue.com 6.70% 65.86x
bonnieplants.com 6.61% 62.29x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.08% 32.18x
Lawns & Pest Control 16.34% 25.15x
Painting & Renovation 8.28% 24.59x
Handyman Tools 0.07% 24.41x
Bird Watching 2.63% 24.03x
Rural Living 0.31% 23.49x
Home Remodeling 5.60% 21.69x
Woodwork 11.10% 20.53x
Yard Structures 5.08% 20.27x
As Seen On TV Products 0.18% 20.23x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female