Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 5.1 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is DIYers.

Interest Composition Index
DIYers 60.37% 33.69x
Home Exterior Design Enthusiasts 57.01% 33.59x
Country Home Decorators 53.96% 30.32x
Lawn & Garden Enthusiasts 52.90% 29.49x
Home Remodelers 46.46% 27.35x
Kitchen Stove Shoppers 49.34% 26.60x
Lawn and Home Pest Control Researchers 43.93% 26.39x
Bird Watching Enthusiasts 41.37% 25.93x
Power Tools Shoppers 43.77% 24.85x
Home DIY Enthusiasts 44.25% 24.67x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Belk.

Location Composition Index
Belk 0.01% 1.49x
Carhartt 0.31% 1.35x
Jos A. Bank Clothiers 0.04% 1.19x
Chicos 0.04% 1.17x
Eddie Bauer 0.02% 1.13x
Dressbarn 0.02% 1.07x
Talbots 0.02% 1.00x
Buckle 0.03% 0.96x
Mens Wearhouse 0.04% 0.95x
Lane Bryant 0.03% 0.94x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is truevalue.com.

Website Composition Index
truevalue.com 1.18% 39.06x
extension.umn.edu 1.20% 38.33x
bonnieplants.com 1.26% 37.90x
harborfreight.com 2.64% 36.06x
thetreecenter.com 1.26% 33.86x
quikrete.com 2.01% 33.44x
helpfulgardener.com 1.46% 33.12x
todayshomeowner.com 24.79% 32.10x
decks.com 3.03% 32.00x
homewyse.com 3.77% 31.49x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.85% 25.01x
Rural Living 0.11% 22.65x
Handyman Tools 0.02% 20.98x
Lawns & Pest Control 8.50% 20.44x
Painting & Renovation 3.10% 19.95x
ISPs & Local Services 0.03% 18.85x
Bird Watching 1.19% 18.75x
Discount Shopping 1.94% 17.56x
Home Remodeling 2.51% 17.27x
Survival Guides 0.26% 17.15x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female