Dstillery Audiences

NEW HOMEOWNERS

Audience Size: 3 Million Devices

Explore the New Homeowners Audience

Below you'll find more information about the New Homeowners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the New Homeowners audience.

Dstillery Crafted Audiences

INTERESTS

The New Homeowners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Homeowners audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 54.28% 60.22x
Lawn & Garden Enthusiasts 53.11% 51.12x
Country Home Decorators 51.22% 50.32x
Lawn and Home Pest Control Researchers 41.09% 43.41x
Spa and Pool Owners 42.93% 42.17x
Kitchen Stove Shoppers 41.49% 40.80x
Home Coffee Makers 38.60% 40.45x
Texas Activity Researchers 33.66% 39.52x
Contractors & Construction Professionals 43.45% 39.38x
Bird Watching Enthusiasts 35.29% 39.32x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Interest attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Homeowners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Homeowners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.27x
Mens Wearhouse 0.39% 1.10x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Location attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Homeowners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Homeowners audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 2.00% 79.98x
armstrong.com 2.16% 73.63x
greenbuildingadvisor.com 5.05% 72.22x
finegardening.com 5.50% 70.80x
popularwoodworking.com 3.43% 68.73x
hortmag.com 1.77% 66.98x
pegasuslighting.com 1.51% 65.70x
house-painting-info.com 1.56% 65.49x
truevalue.com 6.23% 64.04x
sakrete.com 1.11% 61.56x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Web attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Homeowners audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.44% 37.56x
Painting & Renovation 7.87% 29.11x
Bird Watching 2.54% 27.23x
Lawns & Pest Control 17.11% 27.06x
Home Remodeling 5.52% 24.47x
Woodwork 11.07% 23.60x
Holiday Gifts 1.59% 22.94x
Home Remodeling 13.50% 22.48x
Home Furnishings 19.01% 22.45x
Yard Structures 5.26% 22.14x
Composition Percentage: The overlap percentage between the New Homeowners audience and the Content Affinity attribute.
Index: A comparison of the New Homeowners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Homeowners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female