Explore the New Years Eve Celebrators Audience
Below you'll find more information about the New Years Eve Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the New Years Eve Celebrators audience.
INTERESTS
The New Years Eve Celebrators audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Years Eve Celebrators audience is Holiday Ham Recipe Researchers.
| Interest | Composition | Index |
| Holiday Ham Recipe Researchers | 28.31% | 38.81x |
| Gin Enthusiasts | 18.39% | 33.19x |
| Gourmet Food & Wine Researchers | 19.67% | 28.96x |
| Recipe Researchers | 20.55% | 28.81x |
| Cooking Show Fans | 17.84% | 28.45x |
| Shelf-Stable Food Content Readers | 11.22% | 27.79x |
| Cook at Home Parents | 23.09% | 27.01x |
| Holiday Gift Shoppers | 15.79% | 27.00x |
| Easter Celebrators | 23.28% | 26.25x |
| Italian Food Enthusiasts | 17.44% | 24.62x |
Composition Percentage:
The overlap percentage between the New Years Eve Celebrators audience and the Interest attribute.
Index: A comparison of the New Years Eve Celebrators audience to the internet population.
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APPAREL RETAILERS
The New Years Eve Celebrators audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Years Eve Celebrators audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.65x |
| Zumiez | 0.02% | 1.52x |
| Banana Republic | 0.02% | 1.42x |
| American Eagle Outfitters | 0.02% | 1.38x |
| J. Crew | 0.01% | 1.36x |
| Chicos | 0.02% | 1.34x |
| Old Navy | 0.04% | 1.32x |
| H&M | 0.01% | 1.26x |
| Maurices | 0.04% | 1.21x |
| Carhartt | 0.21% | 1.15x |
Composition Percentage:
The overlap percentage between the New Years Eve Celebrators audience and the Location attribute.
Index: A comparison of the New Years Eve Celebrators audience to the internet population.
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WEBSITES
The New Years Eve Celebrators audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Years Eve Celebrators audience is lovecookingdaily.com.
| Website | Composition | Index |
| lovecookingdaily.com | 1.77% | 40.84x |
| chindeep.com | 4.57% | 37.92x |
| ninerecipes.com | 2.96% | 37.58x |
| fakeginger.com | 5.76% | 37.55x |
| hoteatsandcoolreads.com | 3.81% | 35.18x |
| kitchmenow.com | 3.70% | 35.15x |
| ohbiteit.com | 1.20% | 34.74x |
| newsouthcharm.com | 3.45% | 34.27x |
| familycookierecipes.com | 1.94% | 33.76x |
| couponcravings.com | 2.25% | 32.36x |
Composition Percentage:
The overlap percentage between the New Years Eve Celebrators audience and the Web attribute.
Index: A comparison of the New Years Eve Celebrators audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Years Eve Celebrators audience is Assorted Topics (Car News, Animals, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Car News, Animals, Viral Media) | 0.99% | 16.75x |
| Cakes & Sweets | 0.55% | 15.64x |
| Coupons & Family | 5.97% | 14.87x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 13.29x |
| Wine, Liquor & Mixology | 7.02% | 12.97x |
| Assorted Topics (Family, Household Wellness, The Beach) | 10.96% | 12.36x |
| Mommy Bloggers | 5.73% | 11.61x |
| Family on a Budget | 11.36% | 9.17x |
| Local & Travel England - East Midlands | 0.04% | 9.15x |
| Low Carb Diets | 1.73% | 8.91x |
Composition Percentage:
The overlap percentage between the New Years Eve Celebrators audience and the Content Affinity attribute.
Index: A comparison of the New Years Eve Celebrators audience to the internet population.
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DEMOGRAPHICS
The New Years Eve Celebrators audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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