Dstillery Audiences

NEW YEARS EVE CELEBRATORS

Audience Size: 1.6 Million Devices

Explore the New Years Eve Celebrators Audience

Below you'll find more information about the New Years Eve Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the New Years Eve Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The New Years Eve Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Years Eve Celebrators audience is Holiday Ham Recipe Researchers.

Interest Composition Index
Holiday Ham Recipe Researchers 28.31% 38.81x
Gin Enthusiasts 18.39% 33.19x
Gourmet Food & Wine Researchers 19.67% 28.96x
Recipe Researchers 20.55% 28.81x
Cooking Show Fans 17.84% 28.45x
Shelf-Stable Food Content Readers 11.22% 27.79x
Cook at Home Parents 23.09% 27.01x
Holiday Gift Shoppers 15.79% 27.00x
Easter Celebrators 23.28% 26.25x
Italian Food Enthusiasts 17.44% 24.62x
Composition Percentage: The overlap percentage between the New Years Eve Celebrators audience and the Interest attribute.
Index: A comparison of the New Years Eve Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Years Eve Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Years Eve Celebrators audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.65x
Zumiez 0.02% 1.52x
Banana Republic 0.02% 1.42x
American Eagle Outfitters 0.02% 1.38x
J. Crew 0.01% 1.36x
Chicos 0.02% 1.34x
Old Navy 0.04% 1.32x
H&M 0.01% 1.26x
Maurices 0.04% 1.21x
Carhartt 0.21% 1.15x
Composition Percentage: The overlap percentage between the New Years Eve Celebrators audience and the Location attribute.
Index: A comparison of the New Years Eve Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Years Eve Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Years Eve Celebrators audience is lovecookingdaily.com.

Website Composition Index
lovecookingdaily.com 1.77% 40.84x
chindeep.com 4.57% 37.92x
ninerecipes.com 2.96% 37.58x
fakeginger.com 5.76% 37.55x
hoteatsandcoolreads.com 3.81% 35.18x
kitchmenow.com 3.70% 35.15x
ohbiteit.com 1.20% 34.74x
newsouthcharm.com 3.45% 34.27x
familycookierecipes.com 1.94% 33.76x
couponcravings.com 2.25% 32.36x
Composition Percentage: The overlap percentage between the New Years Eve Celebrators audience and the Web attribute.
Index: A comparison of the New Years Eve Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Years Eve Celebrators audience is Assorted Topics (Car News, Animals, Viral Media).

Content Affinity Composition Index
Assorted Topics (Car News, Animals, Viral Media) 0.99% 16.75x
Cakes & Sweets 0.55% 15.64x
Coupons & Family 5.97% 14.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 13.29x
Wine, Liquor & Mixology 7.02% 12.97x
Assorted Topics (Family, Household Wellness, The Beach) 10.96% 12.36x
Mommy Bloggers 5.73% 11.61x
Family on a Budget 11.36% 9.17x
Local & Travel England - East Midlands 0.04% 9.15x
Low Carb Diets 1.73% 8.91x
Composition Percentage: The overlap percentage between the New Years Eve Celebrators audience and the Content Affinity attribute.
Index: A comparison of the New Years Eve Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Years Eve Celebrators audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female