Dstillery Audiences

NEW YORK KNICKS FANS

Audience Size: 2.3 Million Devices

Explore the New York Knicks Fans Audience

Below you'll find more information about the New York Knicks Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the New York Knicks Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Knicks Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Knicks Fans audience is Boston Celtics Fans.

Interest Composition Index
Boston Celtics Fans 55.55% 43.47x
San Antonio Spurs Fans 51.67% 42.91x
Brooklyn Nets Fans 61.04% 42.16x
Milwaukee Bucks Fans 54.39% 41.05x
Cleveland Cavaliers Fans 57.44% 40.18x
NBA Fans 45.79% 36.50x
Los Angeles Clippers Fans 47.29% 33.59x
Philadelphia 76ers Fans 47.42% 33.49x
Los Angeles Lakers Fans 50.42% 33.42x
Atlanta Hawks Fans 46.32% 33.25x
Composition Percentage: The overlap percentage between the New York Knicks Fans audience and the Interest attribute.
Index: A comparison of the New York Knicks Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Knicks Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Knicks Fans audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.42x
Express 0.02% 1.30x
Gap 0.01% 1.28x
Zumiez 0.01% 1.26x
The Childrens Place 0.02% 1.10x
Aeropostale 0.01% 1.04x
Journeys 0.02% 1.03x
Chicos 0.01% 1.01x
White House Black Market 0.01% 0.97x
Victoria's Secret 0.02% 0.83x
Composition Percentage: The overlap percentage between the New York Knicks Fans audience and the Location attribute.
Index: A comparison of the New York Knicks Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Knicks Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Knicks Fans audience is postingandtoasting.com.

Website Composition Index
postingandtoasting.com 3.65% 60.44x
dailyknicks.com 7.14% 56.60x
spacecityscoop.com 1.54% 55.03x
nbaanalysis.net 15.32% 53.61x
dunkingwithwolves.com 1.65% 51.83x
hoopsrumors.com 15.18% 51.69x
fearthesword.com 1.35% 51.55x
atthehive.com 1.74% 51.33x
allucanheat.com 3.63% 51.27x
kingjamesgospel.com 2.26% 51.24x
Composition Percentage: The overlap percentage between the New York Knicks Fans audience and the Web attribute.
Index: A comparison of the New York Knicks Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Knicks Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 13.73% 11.78x
Upstate New York State Athletics 0.04% 11.43x
Luxury Sneakers 6.42% 11.00x
Virginia Athletics 0.13% 10.81x
Southeast College Athletics 1.48% 10.68x
Horse Racing 0.07% 10.62x
New York City Real Estate Research Cluster 4.05% 10.58x
Florida College Athletics 0.78% 9.76x
NYC Tourist Attractions 2.04% 9.72x
Gossip & Rumors 35.86% 9.27x
Composition Percentage: The overlap percentage between the New York Knicks Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Knicks Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Knicks Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male