Dstillery Audiences

NEW YORK RANGERS FANS

Audience Size: 2.3 Million Devices

Explore the New York Rangers Fans Audience

Below you'll find more information about the New York Rangers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the New York Rangers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Rangers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Rangers Fans audience is New York Yankees Fans.

Interest Composition Index
New York Yankees Fans 27.07% 24.91x
New York Mets Fans 32.04% 24.60x
NHL Fans 29.83% 21.72x
Boston Bruins Fans 24.77% 21.16x
New York Jets Fans 22.86% 20.81x
Pittsburgh Penguins Fans 25.44% 20.69x
MLB Fans 23.07% 20.19x
New York Giants Fans 27.73% 20.04x
Detroit Red Wings Fans 24.20% 19.66x
Chicago Blackhawks Fans 26.20% 19.57x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Interest attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Rangers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Rangers Fans audience is H&M.

Location Composition Index
H&M 0.01% 1.97x
Gap 0.01% 1.35x
Jos A. Bank Clothiers 0.01% 1.34x
Gymboree 0.01% 1.26x
Victoria's Secret 0.02% 1.23x
Express 0.02% 1.21x
Zumiez 0.01% 1.18x
Banana Republic 0.01% 1.17x
Aeropostale 0.01% 1.16x
Dressbarn 0.01% 1.15x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Location attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Rangers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Rangers Fans audience is nhl.com.

Website Composition Index
nhl.com 1.13% 46.36x
sny.tv 6.49% 46.15x
prohockeyrumors.com 3.62% 45.69x
bluelinestation.com 2.07% 44.34x
blueshirtbanter.com 2.73% 44.21x
lighthousehockey.com 1.45% 43.57x
foreverblueshirts.com 3.94% 42.74x
metsmerizedonline.com 2.37% 42.12x
amazinavenue.com 4.74% 41.80x
diebytheblade.com 1.59% 38.73x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Web attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Rangers Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 15.65x
Hockey 14.14% 14.68x
New York City Real Estate Research Cluster 4.52% 11.61x
Motorsports 0.27% 10.26x
NYC Tourist Attractions 2.19% 10.26x
New York City Family & Activity Cluster 11.60% 10.14x
Local & Travel England - North Midlands 0.04% 9.65x
New England & Ivy League Sports 0.74% 9.29x
Hudson Valley New York Media 5.51% 9.17x
Virginia Athletics 0.11% 8.76x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Rangers Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male