Dstillery Audiences

NEW YORK RANGERS FANS

Audience Size: 3.6 Million Devices

Explore the New York Rangers Fans Audience

Below you'll find more information about the New York Rangers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the New York Rangers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Rangers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Rangers Fans audience is New York Yankees Fans.

Interest Composition Index
New York Yankees Fans 38.50% 26.61x
New York Mets Fans 37.68% 25.65x
New York Jets Fans 36.20% 24.50x
NHL Fans 33.99% 21.88x
New York Giants Fans 33.16% 21.61x
Sports Memorabilia Shoppers 31.53% 21.28x
New York Knicks Fans 32.78% 20.80x
Boston Bruins Fans 30.76% 20.68x
Pittsburgh Penguins Fans 29.18% 20.44x
MLB Fans 27.40% 20.21x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Interest attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Rangers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Rangers Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.19x
Carhartt 0.10% 0.72x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Location attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Rangers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Rangers Fans audience is blueshirtbanter.com.

Website Composition Index
blueshirtbanter.com 2.71% 49.75x
lighthousehockey.com 1.44% 47.95x
amazinavenue.com 2.84% 46.40x
foreverblueshirts.com 2.09% 45.47x
allaboutthejersey.com 1.08% 44.78x
diebytheblade.com 1.59% 44.76x
risingapple.com 2.33% 44.28x
empirewritesback.com 2.45% 43.94x
puckprose.com 3.75% 43.33x
yanksgoyard.com 2.17% 42.34x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Web attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Rangers Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.15% 17.85x
New York City Real Estate Research Cluster 8.43% 12.44x
Hudson Valley New York Media 8.81% 12.14x
Hockey 17.67% 11.93x
New England & Ivy League Sports 1.47% 11.91x
NYC Tourist Attractions 5.00% 10.97x
Lacrosse College Athletics 0.52% 10.62x
New York City Family & Activity Cluster 14.86% 10.47x
Fantasy Sports 16.00% 9.60x
Local & Travel England - North Midlands 0.05% 9.22x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Rangers Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male