Dstillery Audiences

NEW YORK RANGERS FANS

Audience Size: 2.1 Million Devices

Explore the New York Rangers Fans Audience

Below you'll find more information about the New York Rangers Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York Rangers Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Rangers Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Rangers Fans audience is New York Yankees Fans.

Interest Composition Index
New York Yankees Fans 27.60% 26.62x
New York Mets Fans 32.23% 25.79x
New York Jets Fans 25.97% 21.89x
MLB Fans 27.34% 21.46x
Boston Bruins Fans 22.80% 21.35x
NHL Fans 27.87% 21.07x
Pittsburgh Penguins Fans 23.97% 20.63x
New York Giants Fans 29.03% 20.28x
Boston Red Sox Fans 25.34% 19.87x
Sports Memorabilia Shoppers 29.17% 19.66x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Interest attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Rangers Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Rangers Fans audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.94x
Banana Republic 0.01% 1.93x
Lululemon 0.02% 1.90x
Coach 0.01% 1.87x
Gap 0.01% 1.65x
White House Black Market 0.02% 1.64x
Zumiez 0.04% 1.62x
J. Crew 0.02% 1.56x
Dressbarn 0.02% 1.55x
Victoria's Secret 0.02% 1.51x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Location attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Rangers Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Rangers Fans audience is sny.tv.

Website Composition Index
sny.tv 5.24% 53.26x
blueshirtbanter.com 2.11% 50.54x
prohockeyrumors.com 3.81% 48.24x
bluelinestation.com 1.67% 47.11x
amazinavenue.com 4.31% 47.01x
metsmerizedonline.com 2.28% 45.70x
nhlrumors.com 1.13% 45.69x
foreverblueshirts.com 3.04% 43.77x
lighthousehockey.com 1.28% 43.66x
diebytheblade.com 1.23% 40.25x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Web attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Rangers Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 17.79x
Hockey 10.52% 12.18x
New York City Real Estate Research Cluster 2.66% 11.90x
New England & Ivy League Sports 0.54% 11.16x
Local & Travel England - North Midlands 0.10% 10.38x
New York City Family & Activity Cluster 9.24% 9.84x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.05% 9.44x
Virginia Athletics 0.08% 9.39x
Hudson Valley New York Media 4.13% 8.89x
Local & Travel England - Northern England 0.12% 8.87x
Composition Percentage: The overlap percentage between the New York Rangers Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Rangers Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Rangers Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male