Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 2.1 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 30.15% 22.88x
Ballet Enthusiasts 30.35% 19.22x
School Closings Updates Readers 17.07% 18.95x
Broadway Fans 23.11% 17.03x
Home Interior Design Enthusiasts 18.31% 15.51x
Charitable Organization Researchers 20.66% 15.48x
Trendy Shoe Shoppers 15.88% 15.21x
Tutoring Resources Researchers 18.81% 15.08x
Travel Researchers 19.63% 14.61x
Restaurant Menu Researchers 19.21% 14.50x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.67x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is streeteasy.com.

Website Composition Index
streeteasy.com 1.97% 35.96x
longisland.com 2.31% 30.12x
hudsonyardsnewyork.com 1.57% 26.31x
tapinto.net 1.02% 23.71x
crainsnewyork.com 1.20% 23.25x
insideschools.org 1.11% 23.22x
cuny.edu 1.24% 23.04x
freetoursbyfoot.com 2.36% 22.84x
visitnj.org 1.88% 22.15x
longislandpress.com 1.24% 21.88x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.13% 20.31x
New York City Education & News Cluster 3.99% 16.18x
Institutional Investing 0.15% 13.28x
New York City Real Estate Research Cluster 7.52% 13.27x
Broadway Information 3.45% 13.26x
Higher-End Fashion Brands 0.03% 12.88x
European Museums, Restaurants & Events 0.25% 11.81x
New York City Family & Activity Cluster 15.06% 11.46x
Philanthropy - Nonprofits 0.16% 11.21x
University Press 0.45% 11.07x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female