Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 33.33% 23.27x
Ballet Enthusiasts 34.75% 20.03x
School Closings Updates Readers 19.59% 19.61x
Broadway Fans 26.92% 17.93x
Home Interior Design Enthusiasts 22.24% 16.33x
Sightseeing Travelers 28.84% 16.16x
Charitable Organization Researchers 22.72% 16.11x
Tutoring Resources Researchers 22.36% 15.94x
Trendy Shoe Shoppers 19.79% 15.87x
Travel Researchers 22.67% 15.75x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is LOFT.

Location Composition Index
LOFT 0.01% 2.16x
Banana Republic 0.01% 2.11x
Gap 0.01% 1.73x
American Eagle Outfitters 0.01% 1.58x
White House Black Market 0.01% 1.46x
Express 0.01% 1.38x
Chicos 0.01% 1.38x
Old Navy 0.02% 1.37x
Mens Wearhouse 0.01% 1.37x
The Childrens Place 0.01% 1.31x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is coned.com.

Website Composition Index
coned.com 1.43% 40.64x
streeteasy.com 2.29% 37.13x
mlsli.com 1.00% 34.16x
longisland.com 2.39% 31.85x
hudsonyardsnewyork.com 1.32% 28.70x
insideschools.org 1.14% 26.40x
freetoursbyfoot.com 2.71% 25.58x
cuny.edu 1.27% 25.01x
tapinto.net 1.52% 25.01x
longislandpress.com 1.01% 24.65x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 5.34% 18.25x
New York City Education & News Cluster 4.31% 15.27x
Institutional Investing 0.31% 12.20x
Broadway Information 3.94% 11.99x
New York City Real Estate Research Cluster 8.27% 11.82x
Cosmetics Business 0.12% 11.32x
Teaching Abroad 0.02% 11.11x
London Tourism 0.02% 11.11x
European Museums, Restaurants & Events 0.43% 10.97x
Higher-End Fashion Brands 0.07% 10.93x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female