Explore the New York Trip Planners Audience
Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New York Trip Planners audience.
INTERESTS
The New York Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York Trip Planners audience is Broadway Fans.
| Interest | Composition | Index |
| Broadway Fans | 39.79% | 23.12x |
| Sightseeing Travelers | 44.53% | 20.36x |
| Stay-at-Home Parents | 37.92% | 16.51x |
| Charitable Organization Researchers | 30.95% | 15.94x |
| Supermarket Shoppers | 33.15% | 15.56x |
| Men's Shoe Shoppers | 29.26% | 15.42x |
| Coffee Lovers | 28.60% | 15.17x |
| Orthopedic Health Researchers | 31.85% | 14.85x |
| Vermont Trip Planners | 29.87% | 14.72x |
| Travel Reward Points Enthusiasts | 26.15% | 14.52x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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APPAREL RETAILERS
The New York Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.02% | 3.44x |
| Armani | 0.06% | 3.38x |
| Intermix | 0.02% | 3.21x |
| Hugo Boss | 0.04% | 3.02x |
| Calvin Klein | 0.02% | 2.98x |
| Levi Strauss | 0.03% | 2.96x |
| Zara | 0.06% | 2.88x |
| American Apparel | 0.07% | 2.88x |
| Ralph Lauren | 0.02% | 2.86x |
| Lululemon | 0.10% | 2.73x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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WEBSITES
The New York Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York Trip Planners audience is newyorkled.com.
| Website | Composition | Index |
| newyorkled.com | 0.15% | 90.74x |
| balldrop.com | 0.58% | 88.79x |
| broadwaydirect.com | 0.33% | 87.31x |
| newyorkcitytheatre.com | 1.39% | 87.15x |
| frick.org | 0.22% | 86.51x |
| iconparkingsystems.com | 0.25% | 85.85x |
| nitehawkcinema.com | 0.19% | 85.19x |
| 92y.org | 0.44% | 83.35x |
| aboutlincolncenter.org | 0.38% | 82.59x |
| lincolncenter.org | 5.42% | 82.30x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 29.89% | 25.39x |
| New York City Real Estate Research Cluster | 13.53% | 19.84x |
| London Tourism & Events | 0.74% | 19.75x |
| Washington D.C. Hotels | 0.07% | 18.18x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.93% | 17.89x |
| New York City Education & News Cluster | 15.18% | 17.37x |
| Higher-End Fashion Brands | 3.85% | 15.92x |
| Broadway Information | 7.87% | 15.90x |
| New York City Family & Activity Cluster | 12.37% | 15.81x |
| London Tourism | 0.88% | 15.29x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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DEMOGRAPHICS
The New York Trip Planners audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000
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