Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 28.81% 20.49x
School Closings Updates Readers 16.78% 17.55x
Ballet Enthusiasts 30.45% 17.01x
Broadway Fans 21.27% 14.70x
Charitable Organization Researchers 19.66% 13.81x
Home Interior Design Enthusiasts 16.33% 13.33x
Tutoring Resources Researchers 18.14% 13.13x
Trendy Shoe Shoppers 14.23% 12.94x
Sightseeing Travelers 25.69% 12.54x
Restaurant Menu Researchers 17.41% 12.51x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Forever 21.

Location Composition Index
Forever 21 0.02% 2.26x
H&M 0.01% 2.23x
Chicos 0.02% 1.64x
Dressbarn 0.01% 1.62x
White House Black Market 0.02% 1.61x
LOFT 0.02% 1.59x
Old Navy 0.03% 1.57x
American Eagle Outfitters 0.02% 1.54x
Jos A. Bank Clothiers 0.01% 1.53x
The Childrens Place 0.02% 1.46x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is centralpark.com.

Website Composition Index
centralpark.com 1.20% 35.31x
nycinsiderguide.com 1.10% 33.56x
streeteasy.com 1.89% 29.87x
longisland.com 2.64% 27.72x
funnewjersey.com 1.02% 26.27x
hudsonyardsnewyork.com 1.93% 24.27x
crystalgolfresort.com 1.82% 23.51x
cuny.edu 1.20% 23.32x
amny.com 5.38% 21.14x
ilovetheupperwestside.com 1.49% 20.33x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.37% 19.04x
New York City Education & News Cluster 4.30% 15.83x
Broadway Information 3.42% 12.72x
New York City Real Estate Research Cluster 7.32% 12.35x
Institutional Investing 0.07% 11.57x
New York City Family & Activity Cluster 15.41% 11.04x
University Press 0.23% 10.80x
Organic Beauty & Skincare Products 0.11% 10.46x
Hudson Valley New York Media 5.46% 10.41x
Philanthropy - Nonprofits 0.12% 10.26x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female