Explore the New York Trip Planners Audience
Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the New York Trip Planners audience.
INTERESTS
The New York Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 47.99% | 57.63x |
| Ballet Enthusiasts | 44.56% | 51.18x |
| Broadway Fans | 38.15% | 48.36x |
| Sightseeing Travelers | 40.13% | 40.75x |
| Online Grocery Shoppers | 33.40% | 38.34x |
| Trendy Shoe Shoppers | 27.94% | 36.83x |
| Home Interior Design Enthusiasts | 29.33% | 36.70x |
| Restaurant Menu Researchers | 29.36% | 36.28x |
| Travel Researchers | 27.51% | 34.02x |
| Stay-at-Home Parents | 33.34% | 32.52x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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APPAREL RETAILERS
The New York Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 7.16x |
| Supreme | 0.09% | 7.08x |
| Intermix | 0.04% | 3.61x |
| Bonobos | 0.29% | 3.34x |
| Zara | 0.10% | 2.97x |
| Calvin Klein | 0.02% | 2.85x |
| Saint Laurent Paris | 0.04% | 2.82x |
| Armani | 0.10% | 2.77x |
| American Apparel | 0.12% | 2.62x |
| Topshop | 0.05% | 2.60x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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WEBSITES
The New York Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.
| Website | Composition | Index |
| lincolncenter.org | 5.77% | 56.22x |
| lct.org | 2.50% | 55.28x |
| nyphil.org | 2.05% | 53.67x |
| nycballet.com | 2.49% | 51.48x |
| mommypoppins.com | 1.45% | 50.26x |
| telecharge.com | 7.62% | 50.15x |
| nyc-arts.org | 1.03% | 48.07x |
| nyp.org | 1.50% | 47.22x |
| cityguideny.com | 1.22% | 45.67x |
| telechargeoffers.com | 2.08% | 43.59x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 31.98% | 36.97x |
| Washington D.C. Hotels | 0.03% | 32.17x |
| New York City Education & News Cluster | 15.17% | 27.36x |
| London Tourism & Events | 0.66% | 26.69x |
| London Tourism | 0.58% | 26.08x |
| New York City Real Estate Research Cluster | 17.81% | 25.31x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.58% | 23.83x |
| Broadway Information | 10.58% | 23.12x |
| Higher-End Fashion Brands | 2.27% | 22.66x |
| Home Décor, Furniture, & Decorating | 0.04% | 20.51x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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DEMOGRAPHICS
The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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