Explore the New York Trip Planners Audience
Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New York Trip Planners audience.
INTERESTS
The New York Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 63.33% | 71.43x |
| Real Estate Decision Makers | 46.67% | 52.88x |
| Ivy League College Researchers | 7.10% | 40.18x |
| Financial Business Intelligence Researchers | 23.90% | 37.30x |
| Market Intelligence Researchers | 14.85% | 35.67x |
| Lawyers | 21.69% | 34.43x |
| Online Grammar Tool Users | 6.72% | 33.25x |
| Dance Enthusiasts | 23.23% | 33.07x |
| Broadway Fans | 24.76% | 32.67x |
| Restaurant Researchers | 12.62% | 32.11x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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APPAREL RETAILERS
The New York Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 2.21x |
| Old Navy | 0.01% | 1.59x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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WEBSITES
The New York Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York Trip Planners audience is qns.com.
| Website | Composition | Index |
| qns.com | 1.52% | 65.70x |
| brooklynpaper.com | 1.59% | 58.74x |
| gothamist.com | 22.77% | 58.39x |
| ilovetheupperwestside.com | 5.64% | 56.30x |
| newyork.cbslocal.com | 5.30% | 51.38x |
| untappedcities.com | 5.99% | 51.19x |
| centralpark.com | 2.43% | 46.12x |
| nycinsiderguide.com | 1.74% | 43.32x |
| amny.com | 9.33% | 43.28x |
| siferry.com | 1.67% | 42.05x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 5.57% | 41.27x |
| New York City Real Estate Research Cluster | 3.50% | 33.06x |
| New York City Family & Activity Cluster | 19.99% | 30.11x |
| New York City Education & News Cluster | 2.90% | 22.75x |
| Hudson Valley New York Media | 6.41% | 20.30x |
| Feminism | 0.14% | 19.27x |
| Music Education | 0.16% | 14.15x |
| Upstate New York Travel Cluster | 4.16% | 13.87x |
| Middle East News | 2.01% | 13.67x |
| Australia & New Zealand Media | 1.72% | 13.39x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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DEMOGRAPHICS
The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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