Explore the New York Trip Planners Audience
Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the New York Trip Planners audience.
INTERESTS
The New York Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York Trip Planners audience is Broadway Fans.
| Interest | Composition | Index |
| Broadway Fans | 40.25% | 24.22x |
| Sightseeing Travelers | 43.60% | 21.57x |
| Restaurant Menu Researchers | 34.74% | 17.30x |
| Stay-at-Home Parents | 36.89% | 17.13x |
| Charitable Organization Researchers | 30.30% | 16.73x |
| Supermarket Shoppers | 32.38% | 16.25x |
| Men's Shoe Shoppers | 28.15% | 16.18x |
| Coffee Lovers | 27.95% | 15.80x |
| Travel Book Readers | 25.89% | 15.59x |
| Orthopedic Health Researchers | 32.41% | 15.58x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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APPAREL RETAILERS
The New York Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 5.36x |
| Intermix | 0.03% | 3.50x |
| Club Monaco | 0.03% | 2.96x |
| Hugo Boss | 0.04% | 2.93x |
| Armani | 0.06% | 2.88x |
| Zara | 0.07% | 2.76x |
| Lululemon | 0.13% | 2.69x |
| American Apparel | 0.07% | 2.68x |
| Ann Taylor | 0.04% | 2.48x |
| Urban Outfitters | 0.09% | 2.40x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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WEBSITES
The New York Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York Trip Planners audience is newyorkcitytheatre.com.
| Website | Composition | Index |
| newyorkcitytheatre.com | 1.24% | 92.71x |
| balldrop.com | 1.81% | 87.85x |
| lincolncenter.org | 5.68% | 86.14x |
| rockettes.com | 1.83% | 81.58x |
| lct.org | 2.74% | 79.57x |
| corcoran.com | 1.56% | 75.90x |
| nyphil.org | 2.20% | 75.46x |
| telecharge.com | 8.20% | 73.68x |
| mommypoppins.com | 3.12% | 71.07x |
| nyc-arts.org | 1.10% | 69.83x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 30.97% | 26.19x |
| London Tourism & Events | 0.72% | 20.80x |
| New York City Real Estate Research Cluster | 14.02% | 20.38x |
| Washington D.C. Hotels | 0.06% | 19.69x |
| New York City Education & News Cluster | 15.34% | 18.23x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.84% | 18.03x |
| Broadway Information | 7.98% | 16.72x |
| London Tourism | 0.81% | 16.69x |
| Higher-End Fashion Brands | 3.57% | 16.64x |
| New York City Family & Activity Cluster | 13.07% | 15.45x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
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DEMOGRAPHICS
The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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