Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 36.59% 25.92x
Ballet Enthusiasts 37.45% 22.97x
Broadway Fans 28.72% 20.09x
Sightseeing Travelers 30.62% 17.97x
School Closings Updates Readers 0.14% 17.93x
Home Interior Design Enthusiasts 23.40% 17.14x
Trendy Shoe Shoppers 22.89% 16.82x
Restaurant Menu Researchers 23.89% 16.20x
Travel Researchers 23.80% 15.92x
Charitable Organization Researchers 23.25% 15.91x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.58x
Carhartt 0.08% 0.72x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 1.73% 53.13x
telecharge.com 2.56% 49.64x
coned.com 3.57% 34.18x
centralpark.com 1.73% 33.84x
westchestermagazine.com 1.12% 28.82x
iloveny.com 2.39% 28.63x
brickunderground.com 1.31% 28.20x
911memorial.org 1.45% 28.05x
hudsonyardsnewyork.com 1.81% 27.46x
longisland.com 3.34% 26.76x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 10.80% 24.15x
New York City Education & News Cluster 6.63% 19.29x
London Tourism 0.06% 16.22x
Institutional Investing 0.80% 14.93x
New York City Real Estate Research Cluster 10.76% 14.81x
Broadway Information 6.16% 14.25x
European Museums, Restaurants & Events 1.18% 13.82x
Higher-End Fashion Brands 0.19% 13.50x
Philanthropy - Nonprofits 0.37% 13.32x
Hudson Valley New York Media 8.62% 11.50x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female