Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 4.5 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 43.41% 33.31x
Ballet Enthusiasts 43.27% 29.87x
Broadway Fans 35.54% 27.95x
Sightseeing Travelers 36.08% 25.20x
Home Interior Design Enthusiasts 29.26% 23.72x
Trendy Shoe Shoppers 27.95% 23.36x
Restaurant Menu Researchers 27.66% 22.10x
Travel Researchers 28.98% 21.88x
Charitable Organization Researchers 28.86% 21.44x
Burger Enthusiast 7.82% 21.17x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Intermix.

Location Composition Index
Intermix 0.01% 3.81x
Armani 0.04% 3.40x
Saint Laurent Paris 0.01% 3.33x
American Apparel 0.05% 3.21x
Zara 0.04% 3.13x
Club Monaco 0.02% 3.07x
Patagonia 0.01% 2.84x
Uniqlo 0.02% 2.75x
Bonobos 0.02% 2.68x
Urban Outfitters 0.05% 2.44x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 4.08% 61.34x
lct.org 1.54% 55.77x
nyphil.org 1.43% 53.59x
telecharge.com 6.14% 52.97x
realdirect.com 1.14% 51.11x
nycballet.com 1.89% 48.28x
telechargeoffers.com 1.63% 44.95x
nycinsiderguide.com 1.52% 43.97x
centralpark.com 2.46% 43.01x
njfamily.com 1.17% 41.38x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 16.32% 26.10x
New York City Real Estate Research Cluster 10.26% 19.29x
London Tourism 0.20% 18.83x
New York City Education & News Cluster 8.51% 18.32x
Broadway Information 6.60% 16.88x
London Tourism & Events 0.28% 16.85x
Home Décor, Furniture, & Decorating 0.01% 14.88x
Philanthropy - Nonprofits 0.82% 14.41x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.20% 14.22x
European Museums, Restaurants & Events 2.19% 14.16x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female