Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 29.21% 23.05x
School Closings Updates Readers 15.37% 19.80x
Ballet Enthusiasts 30.52% 18.68x
Broadway Fans 20.55% 16.61x
Charitable Organization Researchers 20.06% 15.17x
Home Interior Design Enthusiasts 15.09% 14.61x
Trendy Shoe Shoppers 13.36% 14.45x
Tutoring Resources Researchers 16.88% 14.33x
Restaurant Menu Researchers 16.46% 13.99x
Orthopedic Health Researchers 20.90% 13.69x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.01x
LOFT 0.02% 1.47x
Old Navy 0.04% 1.44x
Gap 0.02% 1.42x
Banana Republic 0.02% 1.40x
Talbots 0.01% 1.39x
Chicos 0.02% 1.34x
Forever 21 0.01% 1.29x
H&M 0.01% 1.28x
Zumiez 0.01% 1.25x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is centralpark.com.

Website Composition Index
centralpark.com 1.78% 36.87x
nycinsiderguide.com 1.52% 34.81x
streeteasy.com 1.42% 34.29x
longisland.com 2.87% 29.72x
crystalgolfresort.com 1.26% 28.33x
funnewjersey.com 1.23% 27.28x
hudsonyardsnewyork.com 2.00% 25.07x
longislandpress.com 1.61% 24.39x
brooklynpaper.com 1.72% 23.42x
amny.com 4.34% 23.15x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.54% 20.02x
New York City Education & News Cluster 3.67% 16.00x
New York City Real Estate Research Cluster 7.41% 12.96x
Broadway Information 3.21% 12.81x
New York City Family & Activity Cluster 16.12% 11.70x
Hudson Valley New York Media 5.39% 10.48x
MBA Education 0.34% 10.15x
Music Education 0.19% 10.09x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 9.86x
Cosmetics Business 0.05% 9.39x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female