Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 5.2 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 44.03% 25.18x
Ballet Enthusiasts 44.29% 22.76x
Broadway Fans 36.86% 21.32x
Sightseeing Travelers 36.92% 19.35x
Home Interior Design Enthusiasts 30.22% 17.93x
Trendy Shoe Shoppers 28.16% 17.82x
Travel Researchers 30.54% 16.69x
Restaurant Menu Researchers 28.43% 16.42x
Charitable Organization Researchers 29.67% 16.38x
Burger Enthusiast 0.27% 16.31x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Intermix.

Location Composition Index
Intermix 0.02% 3.88x
Saint Laurent Paris 0.02% 3.04x
Armani 0.05% 2.78x
American Apparel 0.06% 2.71x
Club Monaco 0.02% 2.63x
Bonobos 0.02% 2.62x
Uniqlo 0.03% 2.41x
Zara 0.05% 2.40x
Lululemon 0.07% 2.21x
Ann Taylor 0.03% 2.21x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 2.98% 45.02x
lct.org 1.13% 40.90x
telecharge.com 4.62% 40.81x
nyphil.org 1.09% 40.53x
nycballet.com 1.55% 36.80x
telechargeoffers.com 1.24% 34.82x
nycinsiderguide.com 1.28% 33.63x
centralpark.com 2.03% 31.10x
hudsonvalley.org 1.42% 28.97x
barclayscenter.com 1.42% 28.94x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 14.93% 23.09x
New York City Education & News Cluster 7.87% 17.18x
New York City Real Estate Research Cluster 9.48% 16.85x
London Tourism 0.15% 15.57x
Broadway Information 6.35% 15.47x
London Tourism & Events 0.25% 14.40x
Philanthropy - Nonprofits 0.65% 13.05x
Hudson Valley New York Media 6.57% 12.40x
European Museums, Restaurants & Events 1.91% 12.40x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.15% 12.16x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female