Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.3 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 47.77% 40.60x
Ballet Enthusiasts 42.99% 36.32x
Broadway Fans 39.74% 34.62x
Sightseeing Travelers 40.06% 31.64x
Trendy Shoe Shoppers 28.88% 28.26x
Home Interior Design Enthusiasts 30.87% 27.90x
Restaurant Menu Researchers 30.46% 26.64x
Charitable Organization Researchers 29.91% 25.00x
Home Custom Bedroom Decorators 22.76% 24.66x
Supermarket Shoppers 28.83% 24.39x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is American Apparel.

Location Composition Index
American Apparel 0.12% 3.38x
Gap 0.14% 2.91x
Lululemon 0.17% 2.78x
Armani 0.10% 2.77x
LOFT 0.14% 2.43x
Victoria's Secret 0.15% 2.40x
H&M 0.12% 2.08x
Johnston and Murphy 0.10% 1.61x
Jos A. Bank Clothiers 0.38% 1.47x
Mens Wearhouse 0.61% 1.43x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 5.77% 81.43x
rockettes.com 1.23% 79.59x
lct.org 2.87% 76.22x
corcoran.com 1.11% 74.55x
carolines.com 1.13% 73.28x
nyphil.org 2.26% 72.19x
telecharge.com 8.28% 72.04x
mommypoppins.com 2.13% 71.08x
nycballet.com 3.19% 69.89x
thejewishmuseum.org 1.09% 68.10x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 28.16% 31.18x
New York City Real Estate Research Cluster 14.52% 22.65x
New York City Education & News Cluster 14.01% 22.21x
Higher-End Fashion Brands 2.49% 20.17x
Broadway Information 9.00% 19.39x
European Museums, Restaurants & Events 4.44% 17.87x
Hudson Valley New York Media 7.68% 16.56x
Art News & Products 2.70% 16.51x
New York City Family & Activity Cluster 13.87% 15.46x
Fashion Cluster 10.98% 13.94x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female