Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 4.2 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 44.27% 33.62x
Ballet Enthusiasts 43.47% 30.20x
Broadway Fans 37.41% 27.68x
Sightseeing Travelers 37.82% 25.18x
Home Interior Design Enthusiasts 30.83% 23.84x
Trendy Shoe Shoppers 29.70% 23.49x
Restaurant Menu Researchers 28.70% 22.43x
Travel Researchers 30.98% 21.89x
Charitable Organization Researchers 30.15% 21.65x
Online Grocery Shoppers 31.02% 21.15x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Supreme.

Location Composition Index
Supreme 0.04% 5.46x
Everlane 0.03% 4.96x
Calvin Klein 0.01% 3.25x
Bonobos 0.25% 3.09x
Intermix 0.02% 2.89x
Topshop 0.06% 2.88x
Saint Laurent Paris 0.02% 2.57x
Club Monaco 0.03% 2.56x
Armani 0.06% 2.39x
J. Crew 0.05% 2.38x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 3.91% 56.80x
lct.org 1.55% 52.81x
nyphil.org 1.36% 50.81x
telecharge.com 5.95% 49.05x
nycballet.com 1.72% 45.59x
realdirect.com 1.39% 45.06x
njpac.org 1.08% 43.23x
telechargeoffers.com 1.67% 42.13x
nycinsiderguide.com 1.40% 41.25x
centralpark.com 2.60% 40.06x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 16.82% 25.68x
Washington D.C. Hotels 0.01% 22.03x
New York City Education & News Cluster 8.47% 19.08x
New York City Real Estate Research Cluster 11.03% 18.64x
London Tourism 0.25% 18.22x
London Tourism & Events 0.32% 17.12x
Broadway Information 6.83% 16.71x
Home Décor, Furniture, & Decorating 0.02% 15.83x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.24% 14.79x
Philanthropy - Nonprofits 0.89% 14.71x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female