Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 40.77% 27.11x
Ballet Enthusiasts 41.66% 24.18x
Broadway Fans 32.51% 21.83x
Sightseeing Travelers 33.74% 19.44x
Home Interior Design Enthusiasts 27.17% 18.37x
Trendy Shoe Shoppers 24.48% 17.96x
Restaurant Menu Researchers 26.85% 17.21x
Travel Researchers 26.42% 16.95x
Charitable Organization Researchers 25.68% 16.79x
Burger Enthusiast 0.62% 16.65x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Gap.

Location Composition Index
Gap 0.01% 2.45x
LOFT 0.01% 2.11x
Banana Republic 0.01% 2.11x
Victoria's Secret 0.01% 1.16x
Mens Wearhouse 0.01% 1.00x
Carhartt 0.07% 0.75x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 2.54% 53.80x
telecharge.com 3.88% 49.72x
nycballet.com 1.33% 45.53x
telechargeoffers.com 1.13% 44.02x
nycinsiderguide.com 1.31% 39.32x
hudsonvalley.org 1.33% 36.42x
barclayscenter.com 1.25% 35.81x
centralpark.com 2.06% 35.51x
elliman.com 1.26% 31.65x
coned.com 4.87% 31.36x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 13.46% 26.40x
New York City Education & News Cluster 7.65% 20.66x
New York City Real Estate Research Cluster 10.69% 17.44x
London Tourism 0.10% 15.91x
Broadway Information 6.68% 15.90x
Philanthropy - Nonprofits 0.52% 15.01x
European Museums, Restaurants & Events 1.71% 14.82x
London Tourism & Events 0.20% 14.61x
Institutional Investing 1.10% 14.42x
Higher-End Fashion Brands 0.28% 13.40x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female