Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is Broadway Fans.

Interest Composition Index
Broadway Fans 39.79% 23.12x
Sightseeing Travelers 44.53% 20.36x
Stay-at-Home Parents 37.92% 16.51x
Charitable Organization Researchers 30.95% 15.94x
Supermarket Shoppers 33.15% 15.56x
Men's Shoe Shoppers 29.26% 15.42x
Coffee Lovers 28.60% 15.17x
Orthopedic Health Researchers 31.85% 14.85x
Vermont Trip Planners 29.87% 14.72x
Travel Reward Points Enthusiasts 26.15% 14.52x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 3.44x
Armani 0.06% 3.38x
Intermix 0.02% 3.21x
Hugo Boss 0.04% 3.02x
Calvin Klein 0.02% 2.98x
Levi Strauss 0.03% 2.96x
Zara 0.06% 2.88x
American Apparel 0.07% 2.88x
Ralph Lauren 0.02% 2.86x
Lululemon 0.10% 2.73x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is newyorkled.com.

Website Composition Index
newyorkled.com 0.15% 90.74x
balldrop.com 0.58% 88.79x
broadwaydirect.com 0.33% 87.31x
newyorkcitytheatre.com 1.39% 87.15x
frick.org 0.22% 86.51x
iconparkingsystems.com 0.25% 85.85x
nitehawkcinema.com 0.19% 85.19x
92y.org 0.44% 83.35x
aboutlincolncenter.org 0.38% 82.59x
lincolncenter.org 5.42% 82.30x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 29.89% 25.39x
New York City Real Estate Research Cluster 13.53% 19.84x
London Tourism & Events 0.74% 19.75x
Washington D.C. Hotels 0.07% 18.18x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.93% 17.89x
New York City Education & News Cluster 15.18% 17.37x
Higher-End Fashion Brands 3.85% 15.92x
Broadway Information 7.87% 15.90x
New York City Family & Activity Cluster 12.37% 15.81x
London Tourism 0.88% 15.29x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000