Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 1.2 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 63.33% 71.43x
Real Estate Decision Makers 46.67% 52.88x
Ivy League College Researchers 7.10% 40.18x
Financial Business Intelligence Researchers 23.90% 37.30x
Market Intelligence Researchers 14.85% 35.67x
Lawyers 21.69% 34.43x
Online Grammar Tool Users 6.72% 33.25x
Dance Enthusiasts 23.23% 33.07x
Broadway Fans 24.76% 32.67x
Restaurant Researchers 12.62% 32.11x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Zumiez.

Location Composition Index
Zumiez 0.01% 2.21x
Old Navy 0.01% 1.59x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is qns.com.

Website Composition Index
qns.com 1.52% 65.70x
brooklynpaper.com 1.59% 58.74x
gothamist.com 22.77% 58.39x
ilovetheupperwestside.com 5.64% 56.30x
newyork.cbslocal.com 5.30% 51.38x
untappedcities.com 5.99% 51.19x
centralpark.com 2.43% 46.12x
nycinsiderguide.com 1.74% 43.32x
amny.com 9.33% 43.28x
siferry.com 1.67% 42.05x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 5.57% 41.27x
New York City Real Estate Research Cluster 3.50% 33.06x
New York City Family & Activity Cluster 19.99% 30.11x
New York City Education & News Cluster 2.90% 22.75x
Hudson Valley New York Media 6.41% 20.30x
Feminism 0.14% 19.27x
Music Education 0.16% 14.15x
Upstate New York Travel Cluster 4.16% 13.87x
Middle East News 2.01% 13.67x
Australia & New Zealand Media 1.72% 13.39x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male