Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 23.55% 22.28x
Modern Art Museum Researchers 20.58% 18.79x
Ballet Enthusiasts 25.93% 17.92x
School Closings Updates Readers 10.95% 17.76x
Broadway Fans 16.50% 16.65x
Trendy Shoe Shoppers 7.10% 13.75x
College Students 11.45% 12.62x
College Aspirants 14.97% 12.59x
Tutoring Resources Researchers 12.38% 12.47x
Travel Researchers 15.06% 12.20x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.95x
Gap 0.01% 1.64x
LOFT 0.01% 1.48x
Chicos 0.01% 1.38x
Victoria's Secret 0.02% 1.28x
Express 0.01% 1.27x
Old Navy 0.02% 1.23x
The Childrens Place 0.01% 1.14x
Journeys 0.01% 1.05x
Mens Wearhouse 0.01% 0.99x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is centralpark.com.

Website Composition Index
centralpark.com 1.47% 33.81x
nycinsiderguide.com 1.93% 32.49x
longisland.com 2.22% 27.56x
funnewjersey.com 1.13% 24.30x
hudsonyardsnewyork.com 1.80% 22.48x
qns.com 1.02% 21.70x
freetoursbyfoot.com 5.11% 20.83x
untappedcities.com 4.42% 19.71x
amny.com 2.09% 18.75x
playbill.com 5.44% 17.57x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.18% 19.90x
New York City Education & News Cluster 2.53% 15.56x
Broadway Information 3.94% 13.84x
New York City Real Estate Research Cluster 5.13% 13.44x
MBA Education 0.26% 11.52x
New York City Family & Activity Cluster 12.92% 11.42x
Cosmetics Business 0.05% 11.05x
Eye Health & Vision 0.03% 10.36x
University Press 0.05% 10.26x
Job Interview Process 0.04% 10.15x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female