Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 1.7 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 27.93% 23.32x
School Closings Updates Readers 16.70% 19.91x
Ballet Enthusiasts 28.81% 19.12x
Broadway Fans 20.93% 16.63x
Charitable Organization Researchers 19.59% 15.43x
Home Interior Design Enthusiasts 16.20% 14.97x
Tutoring Resources Researchers 16.94% 14.84x
Trendy Shoe Shoppers 13.75% 14.52x
Restaurant Menu Researchers 16.99% 14.15x
Sightseeing Travelers 25.03% 14.10x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.84x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is streeteasy.com.

Website Composition Index
streeteasy.com 1.95% 32.93x
longisland.com 2.29% 29.87x
hudsonyardsnewyork.com 1.50% 26.95x
cuny.edu 1.26% 23.32x
amny.com 5.98% 21.86x
visitnj.org 1.83% 21.75x
longislandpress.com 1.46% 21.68x
freetoursbyfoot.com 2.57% 21.36x
ilovetheupperwestside.com 1.39% 21.26x
crystalgolfresort.com 1.85% 21.26x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.48% 19.80x
New York City Education & News Cluster 4.01% 15.56x
Broadway Information 3.32% 13.24x
Institutional Investing 0.09% 13.19x
New York City Real Estate Research Cluster 7.02% 13.12x
Hipster Clothing 0.03% 12.07x
Holiday Gifts 0.03% 12.07x
University Press 0.35% 11.70x
New York City Family & Activity Cluster 14.34% 11.45x
European Museums, Restaurants & Events 0.18% 11.13x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female