Explore the New York Trip Planners Audience
Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the New York Trip Planners audience.
INTERESTS
The New York Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 47.77% | 40.60x |
| Ballet Enthusiasts | 42.99% | 36.32x |
| Broadway Fans | 39.74% | 34.62x |
| Sightseeing Travelers | 40.06% | 31.64x |
| Trendy Shoe Shoppers | 28.88% | 28.26x |
| Home Interior Design Enthusiasts | 30.87% | 27.90x |
| Restaurant Menu Researchers | 30.46% | 26.64x |
| Charitable Organization Researchers | 29.91% | 25.00x |
| Home Custom Bedroom Decorators | 22.76% | 24.66x |
| Supermarket Shoppers | 28.83% | 24.39x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Curious about what else the New York Trip Planners audience is interested in?
Sign Up
APPAREL RETAILERS
The New York Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York Trip Planners audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.12% | 3.38x |
| Gap | 0.14% | 2.91x |
| Lululemon | 0.17% | 2.78x |
| Armani | 0.10% | 2.77x |
| LOFT | 0.14% | 2.43x |
| Victoria's Secret | 0.15% | 2.40x |
| H&M | 0.12% | 2.08x |
| Johnston and Murphy | 0.10% | 1.61x |
| Jos A. Bank Clothiers | 0.38% | 1.47x |
| Mens Wearhouse | 0.61% | 1.43x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Want to find more of the New York Trip Planners audience in the real world?
Sign Up
WEBSITES
The New York Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.
| Website | Composition | Index |
| lincolncenter.org | 5.77% | 81.43x |
| rockettes.com | 1.23% | 79.59x |
| lct.org | 2.87% | 76.22x |
| corcoran.com | 1.11% | 74.55x |
| carolines.com | 1.13% | 73.28x |
| nyphil.org | 2.26% | 72.19x |
| telecharge.com | 8.28% | 72.04x |
| mommypoppins.com | 2.13% | 71.08x |
| nycballet.com | 3.19% | 69.89x |
| thejewishmuseum.org | 1.09% | 68.10x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Want to see more of the websites the New York Trip Planners audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 28.16% | 31.18x |
| New York City Real Estate Research Cluster | 14.52% | 22.65x |
| New York City Education & News Cluster | 14.01% | 22.21x |
| Higher-End Fashion Brands | 2.49% | 20.17x |
| Broadway Information | 9.00% | 19.39x |
| European Museums, Restaurants & Events | 4.44% | 17.87x |
| Hudson Valley New York Media | 7.68% | 16.56x |
| Art News & Products | 2.70% | 16.51x |
| New York City Family & Activity Cluster | 13.87% | 15.46x |
| Fashion Cluster | 10.98% | 13.94x |
Composition Percentage:
The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Want to see more of the Content Affinities the New York Trip Planners audience visits?
Sign Up
DEMOGRAPHICS
The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the New York Trip Planners audience?
Sign Up