Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 34.74% 21.43x
Ballet Enthusiasts 35.92% 18.30x
Broadway Fans 27.82% 15.96x
School Closings Updates Readers 17.94% 15.54x
Home Interior Design Enthusiasts 22.40% 14.17x
Sightseeing Travelers 30.37% 13.90x
Trendy Shoe Shoppers 21.26% 13.68x
Travel Researchers 23.93% 13.05x
Charitable Organization Researchers 23.33% 13.04x
Restaurant Menu Researchers 24.21% 12.97x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Forever 21.

Location Composition Index
Forever 21 0.01% 2.66x
Gap 0.01% 2.27x
Banana Republic 0.01% 2.23x
Express 0.01% 1.99x
Dressbarn 0.01% 1.84x
Victoria's Secret 0.02% 1.82x
The Childrens Place 0.02% 1.72x
Journeys 0.01% 1.53x
Old Navy 0.01% 1.26x
Mens Wearhouse 0.01% 1.06x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 1.25% 46.28x
telecharge.com 1.83% 43.63x
coned.com 2.71% 32.11x
centralpark.com 1.52% 30.46x
streeteasy.com 3.58% 27.16x
iloveny.com 1.79% 26.37x
longisland.com 3.19% 24.91x
911memorial.org 1.01% 24.86x
hudsonyardsnewyork.com 1.68% 24.30x
mlsli.com 1.59% 24.16x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 8.91% 19.20x
New York City Education & News Cluster 6.05% 15.57x
Broadway Information 5.42% 11.92x
New York City Real Estate Research Cluster 10.81% 11.92x
European Museums, Restaurants & Events 0.92% 11.63x
Institutional Investing 0.56% 11.26x
Philanthropy - Nonprofits 0.36% 11.19x
Cosmetics Business 0.21% 10.48x
Art News & Products 0.46% 10.25x
Higher-End Fashion Brands 0.13% 10.12x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female