Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.6 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is Broadway Fans.

Interest Composition Index
Broadway Fans 40.25% 24.22x
Sightseeing Travelers 43.60% 21.57x
Restaurant Menu Researchers 34.74% 17.30x
Stay-at-Home Parents 36.89% 17.13x
Charitable Organization Researchers 30.30% 16.73x
Supermarket Shoppers 32.38% 16.25x
Men's Shoe Shoppers 28.15% 16.18x
Coffee Lovers 27.95% 15.80x
Travel Book Readers 25.89% 15.59x
Orthopedic Health Researchers 32.41% 15.58x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Supreme.

Location Composition Index
Supreme 0.02% 5.36x
Intermix 0.03% 3.50x
Club Monaco 0.03% 2.96x
Hugo Boss 0.04% 2.93x
Armani 0.06% 2.88x
Zara 0.07% 2.76x
Lululemon 0.13% 2.69x
American Apparel 0.07% 2.68x
Ann Taylor 0.04% 2.48x
Urban Outfitters 0.09% 2.40x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is newyorkcitytheatre.com.

Website Composition Index
newyorkcitytheatre.com 1.24% 92.71x
balldrop.com 1.81% 87.85x
lincolncenter.org 5.68% 86.14x
rockettes.com 1.83% 81.58x
lct.org 2.74% 79.57x
corcoran.com 1.56% 75.90x
nyphil.org 2.20% 75.46x
telecharge.com 8.20% 73.68x
mommypoppins.com 3.12% 71.07x
nyc-arts.org 1.10% 69.83x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 30.97% 26.19x
London Tourism & Events 0.72% 20.80x
New York City Real Estate Research Cluster 14.02% 20.38x
Washington D.C. Hotels 0.06% 19.69x
New York City Education & News Cluster 15.34% 18.23x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.84% 18.03x
Broadway Information 7.98% 16.72x
London Tourism 0.81% 16.69x
Higher-End Fashion Brands 3.57% 16.64x
New York City Family & Activity Cluster 13.07% 15.45x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female