Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 47.99% 57.63x
Ballet Enthusiasts 44.56% 51.18x
Broadway Fans 38.15% 48.36x
Sightseeing Travelers 40.13% 40.75x
Online Grocery Shoppers 33.40% 38.34x
Trendy Shoe Shoppers 27.94% 36.83x
Home Interior Design Enthusiasts 29.33% 36.70x
Restaurant Menu Researchers 29.36% 36.28x
Travel Researchers 27.51% 34.02x
Stay-at-Home Parents 33.34% 32.52x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.05% 7.16x
Supreme 0.09% 7.08x
Intermix 0.04% 3.61x
Bonobos 0.29% 3.34x
Zara 0.10% 2.97x
Calvin Klein 0.02% 2.85x
Saint Laurent Paris 0.04% 2.82x
Armani 0.10% 2.77x
American Apparel 0.12% 2.62x
Topshop 0.05% 2.60x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 5.77% 56.22x
lct.org 2.50% 55.28x
nyphil.org 2.05% 53.67x
nycballet.com 2.49% 51.48x
mommypoppins.com 1.45% 50.26x
telecharge.com 7.62% 50.15x
nyc-arts.org 1.03% 48.07x
nyp.org 1.50% 47.22x
cityguideny.com 1.22% 45.67x
telechargeoffers.com 2.08% 43.59x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 31.98% 36.97x
Washington D.C. Hotels 0.03% 32.17x
New York City Education & News Cluster 15.17% 27.36x
London Tourism & Events 0.66% 26.69x
London Tourism 0.58% 26.08x
New York City Real Estate Research Cluster 17.81% 25.31x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.58% 23.83x
Broadway Information 10.58% 23.12x
Higher-End Fashion Brands 2.27% 22.66x
Home Décor, Furniture, & Decorating 0.04% 20.51x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female