Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 43.28% 29.33x
Ballet Enthusiasts 44.16% 26.03x
Broadway Fans 34.85% 24.50x
Sightseeing Travelers 36.28% 21.41x
Home Interior Design Enthusiasts 29.47% 20.29x
Trendy Shoe Shoppers 27.86% 19.88x
Travel Researchers 28.15% 18.84x
Restaurant Menu Researchers 27.96% 18.82x
Charitable Organization Researchers 27.81% 18.74x
Vermont Trip Planners 24.13% 17.88x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Intermix.

Location Composition Index
Intermix 0.01% 4.44x
Uniqlo 0.02% 3.19x
Zara 0.03% 2.94x
Armani 0.03% 2.83x
Ann Taylor 0.02% 2.82x
American Apparel 0.03% 2.77x
Urban Outfitters 0.05% 2.73x
Club Monaco 0.01% 2.59x
Patagonia 0.01% 2.54x
Madewell 0.03% 2.50x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 3.16% 55.64x
lct.org 1.20% 50.67x
telecharge.com 4.80% 50.54x
nyphil.org 1.15% 50.47x
nycballet.com 1.62% 45.78x
telechargeoffers.com 1.35% 43.94x
nycinsiderguide.com 1.47% 40.04x
centralpark.com 2.27% 36.61x
hudsonvalley.org 1.51% 35.57x
barclayscenter.com 1.48% 35.14x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 15.73% 27.86x
New York City Education & News Cluster 8.19% 20.56x
New York City Real Estate Research Cluster 10.44% 19.72x
London Tourism 0.16% 19.37x
London Tourism & Events 0.27% 18.00x
Broadway Information 6.84% 17.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 16.38x
Philanthropy - Nonprofits 0.67% 16.11x
European Museums, Restaurants & Events 2.03% 15.05x
Higher-End Fashion Brands 0.44% 14.49x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female