Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 52.05% 28.17x
Broadway Fans 41.78% 25.97x
Ballet Enthusiasts 46.57% 25.68x
Sightseeing Travelers 43.91% 23.76x
Trendy Shoe Shoppers 32.42% 21.14x
Home Interior Design Enthusiasts 34.60% 19.63x
Restaurant Menu Researchers 35.45% 19.32x
Charitable Organization Researchers 31.60% 18.77x
Home Custom Bedroom Decorators 25.65% 18.58x
Custom Home Lighting Shoppers 25.65% 18.58x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.02% 6.05x
Supreme 0.06% 5.48x
Patagonia 0.08% 4.32x
Intermix 0.04% 4.01x
Calvin Klein 0.03% 3.61x
Club Monaco 0.03% 3.38x
Hugo Boss 0.09% 3.27x
Armani 0.09% 3.20x
American Apparel 0.13% 3.19x
Saint Laurent Paris 0.03% 3.00x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is newyorkcitytheatre.com.

Website Composition Index
newyorkcitytheatre.com 1.05% 103.46x
balldrop.com 1.20% 98.96x
lincolncenter.org 6.02% 95.34x
rockettes.com 1.54% 91.37x
corcoran.com 1.36% 85.67x
lct.org 3.04% 84.81x
nyphil.org 2.36% 82.86x
telecharge.com 8.63% 82.05x
mommypoppins.com 2.66% 80.83x
citywinery.com 1.04% 79.98x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 29.62% 28.79x
London Tourism & Events 0.67% 23.24x
Washington D.C. Hotels 0.05% 21.29x
New York City Real Estate Research Cluster 14.33% 21.14x
New York City Education & News Cluster 14.87% 20.03x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.74% 19.63x
London Tourism 0.75% 18.98x
Broadway Information 8.34% 18.84x
Higher-End Fashion Brands 3.01% 18.32x
Home Décor, Furniture, & Decorating 0.06% 16.46x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female