Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 1.2 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 44.25% 49.86x
Liberal News Readers 21.47% 38.43x
Ivy League College Researchers 11.57% 35.06x
School Closings Updates Readers 18.21% 34.28x
Financial Business Intelligence Researchers 15.48% 34.27x
Broadway Fans 22.75% 34.10x
Readers of Jewish Content 26.76% 33.01x
Restaurant Researchers 11.99% 32.71x
Remdesivir Information Researchers 16.62% 32.20x
San Francisco Trip Planners 25.67% 31.43x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 10.05x
Bonobos 0.01% 6.58x
Patagonia 0.03% 6.56x
American Apparel 0.02% 3.04x
Banana Republic 0.01% 2.31x
Gap 0.02% 2.09x
Zumiez 0.05% 2.04x
Victoria's Secret 0.02% 2.00x
Dressbarn 0.02% 1.82x
Mens Wearhouse 0.02% 1.69x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is brooklynpaper.com.

Website Composition Index
brooklynpaper.com 1.03% 99.48x
qns.com 1.88% 99.43x
forgotten-ny.com 1.48% 75.31x
gothamist.com 33.13% 63.24x
ilovetheupperwestside.com 5.82% 62.26x
amny.com 8.32% 60.23x
untappedcities.com 10.24% 58.52x
nycinsiderguide.com 2.52% 54.68x
centralpark.com 3.41% 52.58x
newyork.cbslocal.com 16.14% 52.11x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 9.77% 45.68x
New York City Real Estate Research Cluster 8.11% 36.62x
New York City Family & Activity Cluster 28.14% 30.15x
Feminism 0.28% 26.89x
New York City Education & News Cluster 3.94% 26.52x
Hudson Valley New York Media 9.18% 20.09x
Philanthropy - Nonprofits 0.08% 18.99x
Broadway Information 3.75% 15.65x
Music Education 0.22% 15.38x
Writing & Publishing 0.20% 15.00x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male