Dstillery Audiences

NEW YORK TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the New York Trip Planners Audience

Below you'll find more information about the New York Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the New York Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New York Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Trip Planners audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 46.25% 32.02x
Ballet Enthusiasts 42.72% 28.28x
Broadway Fans 38.54% 26.42x
Sightseeing Travelers 39.29% 24.21x
Trendy Shoe Shoppers 29.46% 21.77x
Home Interior Design Enthusiasts 30.22% 21.39x
Online Grocery Shoppers 30.42% 20.43x
Travel Researchers 29.60% 20.33x
Restaurant Menu Researchers 27.81% 19.84x
Charitable Organization Researchers 30.19% 19.37x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Interest attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Trip Planners audience is Supreme.

Location Composition Index
Supreme 0.08% 5.93x
Everlane 0.04% 5.62x
Intermix 0.04% 4.03x
Patagonia 0.06% 3.05x
Bonobos 0.20% 2.95x
Calvin Klein 0.01% 2.90x
Saint Laurent Paris 0.03% 2.87x
Uniqlo 0.06% 2.77x
Zara 0.09% 2.70x
American Apparel 0.13% 2.68x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Location attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Trip Planners audience is lincolncenter.org.

Website Composition Index
lincolncenter.org 5.93% 65.54x
rockettes.com 1.05% 65.06x
lct.org 2.81% 62.93x
nyphil.org 2.34% 60.09x
nycballet.com 2.86% 59.66x
mommypoppins.com 1.79% 58.34x
telecharge.com 8.05% 57.57x
nyc-arts.org 1.11% 55.05x
nyp.org 1.76% 53.67x
cityguideny.com 1.22% 52.27x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Web attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Trip Planners audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 24.81% 26.53x
Washington D.C. Hotels 0.02% 23.35x
New York City Education & News Cluster 11.51% 20.94x
London Tourism & Events 0.66% 19.31x
New York City Real Estate Research Cluster 12.94% 19.01x
London Tourism 0.56% 18.74x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.51% 17.83x
Broadway Information 8.82% 17.36x
Higher-End Fashion Brands 2.04% 17.01x
Philanthropy - Nonprofits 0.95% 15.93x
Composition Percentage: The overlap percentage between the New York Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New York Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female