Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 3.5 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 49.70% 41.16x
MLB Fans 48.19% 40.00x
Boston Red Sox Fans 46.96% 38.36x
Baseball Enthusiasts 46.81% 37.24x
New York Jets Fans 45.79% 35.61x
New York Rangers Fans 41.21% 34.18x
Washington Nationals Fans 43.44% 33.89x
ESPN Enthusiasts 41.12% 33.04x
Los Angeles Rams Fans 40.44% 32.59x
Olympic Sports Enthusiasts 48.66% 32.07x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Supreme.

Location Composition Index
Supreme 0.02% 3.36x
Everlane 0.02% 2.82x
Saint Laurent Paris 0.02% 1.96x
Topshop 0.04% 1.94x
Bonobos 0.16% 1.92x
Intermix 0.01% 1.86x
Uniqlo 0.03% 1.82x
J. Crew 0.04% 1.81x
Armani 0.04% 1.60x
Jos A. Bank Clothiers 0.38% 1.46x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is yanksgoyard.com.

Website Composition Index
yanksgoyard.com 3.12% 71.79x
empirewritesback.com 3.07% 70.26x
minorleagueball.com 2.81% 65.94x
mlbdailydish.com 3.52% 65.73x
risingapple.com 2.31% 62.32x
postingandtoasting.com 1.97% 61.80x
pinstripealley.com 11.34% 61.19x
fishstripes.com 1.96% 60.12x
marlinmaniac.com 1.08% 59.90x
elitesportsny.com 3.64% 59.80x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.28% 19.35x
Sports Apparel 0.52% 15.93x
Hudson Valley New York Media 7.24% 14.58x
New York City Real Estate Research Cluster 8.11% 13.70x
New Jersey News Cluster 31.08% 12.64x
Illinois College Sports 0.35% 12.17x
New England & Ivy League Sports 2.73% 11.78x
Virginia Athletics 0.43% 10.98x
NYC Tourist Attractions 7.18% 10.96x
Fantasy Sports 21.85% 10.84x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male