Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 3.6 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 48.46% 32.80x
MLB Fans 44.11% 31.72x
Boston Red Sox Fans 43.20% 29.74x
New York Jets Fans 43.71% 28.79x
New York Rangers Fans 41.17% 27.85x
New York Giants Fans 39.07% 25.53x
Los Angeles Rams Fans 38.28% 25.47x
Olympic Sports Enthusiasts 45.13% 25.39x
ESPN Enthusiasts 38.36% 25.19x
Washington Nationals Fans 39.04% 25.03x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Forever 21.

Location Composition Index
Forever 21 0.02% 2.04x
Michael Kors 0.02% 2.00x
H&M 0.02% 1.76x
Coach 0.01% 1.69x
Zumiez 0.03% 1.63x
Banana Republic 0.02% 1.58x
Express 0.03% 1.55x
Urban Outfitters 0.01% 1.52x
American Apparel 0.01% 1.51x
LOFT 0.02% 1.48x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is empirewritesback.com.

Website Composition Index
empirewritesback.com 3.15% 53.50x
yanksgoyard.com 3.02% 53.28x
minorleagueball.com 1.44% 49.73x
mlbdailydish.com 2.59% 49.30x
risingapple.com 2.99% 46.46x
pinstripealley.com 11.59% 45.19x
amazinavenue.com 3.30% 45.12x
fishstripes.com 1.65% 44.73x
marlinmaniac.com 1.11% 44.25x
calltothepen.com 6.36% 43.59x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.25% 22.92x
Hudson Valley New York Media 9.18% 14.42x
New York City Real Estate Research Cluster 8.71% 14.38x
NYC Tourist Attractions 6.59% 12.50x
New England & Ivy League Sports 1.96% 12.44x
Institutional Investing 0.98% 12.23x
Fantasy Sports 21.72% 11.64x
New York City Family & Activity Cluster 13.40% 11.54x
Mobile Industry Information 1.12% 11.46x
Men's Dress Shirt Shopping 0.46% 11.23x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male