Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 3.7 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 50.05% 33.17x
MLB Fans 48.80% 32.29x
Boston Red Sox Fans 46.49% 31.25x
New York Jets Fans 45.50% 29.87x
Baseball Enthusiasts 47.42% 29.00x
New York Rangers Fans 41.00% 28.79x
Los Angeles Rams Fans 41.11% 26.91x
ESPN Enthusiasts 41.62% 26.51x
Washington Nationals Fans 42.89% 26.23x
NFL Fans 39.74% 26.12x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Intermix.

Location Composition Index
Intermix 0.01% 2.54x
Club Monaco 0.02% 1.87x
Saint Laurent Paris 0.01% 1.68x
Armani 0.03% 1.67x
Ann Taylor 0.02% 1.54x
American Apparel 0.03% 1.53x
Bonobos 0.02% 1.51x
Patagonia 0.01% 1.51x
Brooks Brothers 0.04% 1.43x
Zara 0.03% 1.42x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is empirewritesback.com.

Website Composition Index
empirewritesback.com 2.90% 67.38x
yanksgoyard.com 3.44% 66.51x
minorleagueball.com 1.93% 63.78x
mlbdailydish.com 3.09% 61.01x
fishstripes.com 1.78% 55.67x
marlinmaniac.com 1.03% 54.72x
risingapple.com 2.97% 53.97x
pinstripealley.com 12.52% 53.89x
calltothepen.com 6.41% 52.71x
amazinavenue.com 3.55% 52.59x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.28% 18.76x
Hudson Valley New York Media 7.43% 14.02x
New York City Real Estate Research Cluster 7.43% 13.20x
Sports Apparel 0.60% 12.62x
New York City Family & Activity Cluster 11.02% 11.79x
New Jersey News Cluster 31.99% 11.60x
New England & Ivy League Sports 2.42% 11.16x
Illinois College Sports 0.26% 10.97x
Virginia Athletics 0.36% 10.75x
Tennis, Golf & Boxing 6.04% 10.68x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male