Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 2.2 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 51.16% 34.97x
MLB Fans 45.13% 34.88x
Boston Red Sox Fans 43.62% 34.76x
Baseball Enthusiasts 43.90% 33.05x
New York Jets Fans 43.10% 30.84x
Washington Nationals Fans 41.68% 29.76x
ESPN Enthusiasts 35.31% 29.10x
Miami Marlins Fans 41.18% 29.03x
New York Rangers Fans 37.97% 28.42x
Baltimore Orioles Fans 37.70% 28.25x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Supreme.

Location Composition Index
Supreme 0.03% 2.77x
Patagonia 0.05% 2.72x
Everlane 0.01% 2.19x
Ann Taylor 0.05% 2.17x
Armani 0.06% 2.12x
Club Monaco 0.02% 2.08x
Hugo Boss 0.05% 1.98x
Intermix 0.02% 1.97x
Talbots 0.12% 1.96x
Saint Laurent Paris 0.02% 1.92x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is yanksgoyard.com.

Website Composition Index
yanksgoyard.com 4.39% 129.48x
sny.tv 3.91% 128.69x
empirewritesback.com 3.15% 124.08x
elitesportsny.com 2.66% 113.67x
mlbdailydish.com 6.35% 113.47x
minorleagueball.com 6.63% 112.43x
baseballprospectus.com 1.52% 105.50x
fishstripes.com 2.70% 102.36x
pinstripealley.com 13.51% 102.27x
calltothepen.com 5.95% 99.55x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.44% 18.94x
Sports Apparel 1.03% 14.44x
Hudson Valley New York Media 6.84% 14.15x
Fantasy Sports 19.45% 13.89x
New York City Real Estate Research Cluster 9.25% 13.70x
New Jersey News Cluster 30.23% 13.49x
New York City Family & Activity Cluster 10.32% 11.54x
New England & Ivy League Sports 4.30% 11.47x
Latest Sports News 60.17% 11.44x
Tennis, Golf & Boxing 7.43% 10.83x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male