Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 2.1 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 49.26% 37.93x
Boston Red Sox Fans 43.97% 35.22x
MLB Fans 46.56% 34.47x
Baseball Enthusiasts 45.57% 33.21x
New York Jets Fans 40.70% 32.56x
Washington Nationals Fans 40.88% 32.09x
Miami Marlins Fans 41.55% 30.40x
Baltimore Orioles Fans 39.00% 30.11x
New York Giants Fans 36.60% 29.34x
New York Rangers Fans 38.40% 29.01x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Supreme.

Location Composition Index
Supreme 0.05% 3.60x
Intermix 0.03% 2.60x
Calvin Klein 0.01% 2.29x
Zara 0.07% 2.14x
Everlane 0.01% 2.05x
Hugo Boss 0.06% 1.77x
Patagonia 0.03% 1.74x
Ann Taylor 0.06% 1.68x
Bonobos 0.10% 1.64x
Uniqlo 0.04% 1.63x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is yanksgoyard.com.

Website Composition Index
yanksgoyard.com 4.82% 114.97x
empirewritesback.com 4.49% 110.77x
minorleagueball.com 5.98% 101.96x
mlbdailydish.com 6.13% 101.61x
elitesportsny.com 5.52% 97.33x
risingapple.com 2.86% 94.89x
pinstripealley.com 15.74% 92.62x
fishstripes.com 3.14% 89.84x
postingandtoasting.com 3.25% 89.11x
baseballprospectus.com 1.37% 88.57x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.35% 19.22x
Sports Apparel 0.90% 13.19x
Fantasy Sports 20.03% 12.90x
Hudson Valley New York Media 7.41% 12.22x
New York City Real Estate Research Cluster 7.91% 11.63x
New Jersey News Cluster 36.37% 11.11x
New England & Ivy League Sports 3.54% 11.10x
Lacrosse College Athletics 1.19% 10.38x
Virginia Athletics 0.54% 10.30x
Southeast College Athletics 1.92% 9.87x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male