Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 2.4 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 45.13% 34.56x
New York Mets Fans 51.93% 34.37x
Boston Red Sox Fans 43.16% 34.25x
New York Jets Fans 42.19% 31.41x
Washington Nationals Fans 41.83% 28.92x
Miami Marlins Fans 42.13% 28.76x
New York Rangers Fans 39.10% 28.33x
New York Giants Fans 37.66% 27.66x
Baltimore Orioles Fans 38.93% 27.44x
New York Knicks Fans 38.12% 26.85x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Supreme.

Location Composition Index
Supreme 0.01% 2.76x
Lululemon 0.09% 1.74x
American Apparel 0.05% 1.72x
Club Monaco 0.02% 1.68x
Hugo Boss 0.02% 1.64x
Uniqlo 0.02% 1.61x
Talbots 0.08% 1.58x
Armani 0.03% 1.53x
Intermix 0.01% 1.49x
Victoria's Secret 0.12% 1.49x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is empirewritesback.com.

Website Composition Index
empirewritesback.com 2.71% 123.17x
sny.tv 4.90% 117.83x
yanksgoyard.com 4.04% 117.76x
elitesportsny.com 1.79% 111.42x
mlbdailydish.com 6.93% 106.37x
calltothepen.com 4.82% 101.59x
minorleagueball.com 7.74% 101.42x
pinstripealley.com 12.23% 99.75x
baseballprospectus.com 1.86% 98.49x
fishstripes.com 2.28% 97.40x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.41% 19.06x
Hudson Valley New York Media 6.72% 13.44x
New York City Real Estate Research Cluster 9.04% 13.14x
Sports Apparel 1.12% 12.80x
New Jersey News Cluster 30.60% 12.74x
Fantasy Sports 20.05% 11.89x
New England & Ivy League Sports 4.31% 11.44x
New York City Family & Activity Cluster 9.54% 11.36x
Tennis, Golf & Boxing 7.52% 10.65x
Horse Racing 1.97% 10.60x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male