Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 1.5 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 51.08% 44.94x
Boston Red Sox Fans 45.42% 40.23x
MLB Fans 47.48% 39.56x
Washington Nationals Fans 45.83% 36.37x
Los Angeles Angels Fans 36.89% 35.39x
San Francisco Giants Fans 46.29% 35.16x
Baltimore Orioles Fans 40.89% 35.08x
Miami Marlins Fans 43.89% 34.09x
Los Angeles Rams Fans 28.11% 33.89x
Houston Astros Fans 44.40% 32.69x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.79x
Jos A. Bank Clothiers 0.01% 1.80x
Dressbarn 0.02% 1.67x
White House Black Market 0.02% 1.62x
Gap 0.01% 1.60x
Lululemon 0.02% 1.56x
Zumiez 0.04% 1.48x
Mens Wearhouse 0.02% 1.42x
Old Navy 0.03% 1.40x
H&M 0.02% 1.40x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is pinstripealley.com.

Website Composition Index
pinstripealley.com 16.36% 67.31x
metsmerizedonline.com 3.08% 62.18x
athleticsnation.com 2.10% 60.42x
overthemonster.com 4.70% 60.40x
halohangout.com 1.60% 59.68x
draysbay.com 2.00% 59.41x
sny.tv 5.72% 58.91x
sodomojo.com 2.30% 58.70x
fishstripes.com 1.38% 58.69x
amazinavenue.com 5.42% 58.17x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.85% 17.36x
Hudson Valley New York Media 6.80% 14.87x
NYC Tourist Attractions 2.86% 13.35x
New England & Ivy League Sports 0.62% 13.04x
New York City Family & Activity Cluster 12.01% 12.86x
Upstate New York Travel Cluster 4.81% 12.70x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 24.80% 11.57x
College Sports 0.17% 11.07x
Upstate New York Local Information Cluster 12.25% 10.93x
New Jersey News Cluster 29.16% 10.86x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male