Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 2.1 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is MLB Fans.

Interest Composition Index
MLB Fans 39.25% 77.04x
New York Mets Fans 46.93% 73.06x
Boston Red Sox Fans 38.82% 66.76x
Olympic Sports Enthusiasts 39.78% 66.02x
New York Jets Fans 38.73% 63.00x
Los Angeles Rams Fans 34.23% 62.95x
ESPN Enthusiasts 33.79% 61.29x
NFL Fans 31.42% 61.12x
San Francisco 49ers Fans 32.86% 60.01x
Boston Trip Planners 24.78% 59.29x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Talbots.

Location Composition Index
Talbots 0.01% 3.29x
J. Crew 0.02% 3.13x
Coach 0.01% 3.00x
Banana Republic 0.02% 2.60x
American Eagle Outfitters 0.02% 2.34x
Gymboree 0.02% 2.33x
Zumiez 0.02% 2.33x
Hollister 0.02% 2.27x
Dressbarn 0.02% 2.18x
Aeropostale 0.02% 2.15x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is empirewritesback.com.

Website Composition Index
empirewritesback.com 1.36% 65.87x
elitesportsny.com 3.52% 57.25x
mlbdailydish.com 1.19% 55.48x
pinstripealley.com 8.93% 51.55x
beyondtheboxscore.com 2.99% 50.70x
fishstripes.com 1.06% 50.35x
calltothepen.com 4.41% 48.22x
amazinavenue.com 3.01% 47.60x
camdenchat.com 1.52% 46.53x
bosoxinjection.com 1.62% 46.37x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.60% 31.02x
Horse Racing 0.79% 29.63x
New York City Real Estate Research Cluster 11.24% 28.86x
Hudson Valley New York Media 10.42% 27.67x
Lacrosse College Athletics 0.36% 25.81x
Tennis, Golf & Boxing 2.06% 24.88x
Institutional Investing 0.32% 23.90x
Mobile Industry Information 0.89% 22.79x
New York City Family & Activity Cluster 18.26% 21.55x
New England & Ivy League Sports 0.71% 21.51x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male