Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 2.4 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 73.98% 50.80x
Boston Red Sox Fans 67.97% 50.36x
MLB Fans 41.15% 46.55x
New York Giants Fans 71.18% 43.56x
Washington Nationals Fans 43.47% 41.61x
New York Rangers Fans 44.89% 41.28x
ESPN Enthusiasts 26.69% 40.42x
Los Angeles Dodgers Fans 65.43% 40.15x
San Francisco Giants Fans 45.07% 39.80x
New England Patriots Fans 53.68% 39.09x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.90x
Zumiez 0.01% 1.53x
Mens Wearhouse 0.01% 1.33x
Gymboree 0.01% 1.11x
Maurices 0.01% 0.66x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is postingandtoasting.com.

Website Composition Index
postingandtoasting.com 2.47% 60.34x
amazinavenue.com 4.50% 59.59x
pinstripealley.com 9.64% 55.26x
overthemonster.com 2.97% 55.10x
metsmerizedonline.com 4.19% 54.56x
sny.tv 5.30% 53.80x
lonestarball.com 2.27% 53.08x
talkingchop.com 1.60% 52.05x
crawfishboxes.com 2.29% 50.16x
bosoxinjection.com 5.25% 49.72x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.08% 13.37x
Hudson Valley New York Media 3.27% 10.24x
New Jersey News Cluster 18.65% 9.55x
New England & Ivy League Sports 0.45% 9.55x
New York City Family & Activity Cluster 6.43% 9.52x
Upstate New York State Athletics 0.04% 9.44x
Collectibles - Toys & Collectibles 6.90% 9.31x
Texas University Athletics 3.04% 9.13x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 14.02% 9.03x
Fantasy Sports 15.63% 9.01x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male