Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 2.3 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 49.39% 36.62x
MLB Fans 41.59% 35.24x
Boston Red Sox Fans 42.93% 31.82x
Olympic Sports Enthusiasts 39.77% 28.28x
Washington Nationals Fans 39.37% 28.15x
Miami Marlins Fans 39.75% 27.57x
Los Angeles Rams Fans 33.73% 27.56x
Baltimore Orioles Fans 38.30% 27.42x
New York Jets Fans 40.07% 27.24x
ESPN Enthusiasts 33.41% 27.08x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.19x
Lululemon 0.01% 1.77x
Express 0.03% 1.43x
J. Crew 0.01% 1.35x
Forever 21 0.01% 1.28x
Gap 0.02% 1.22x
Banana Republic 0.02% 1.20x
H&M 0.01% 1.19x
Mens Wearhouse 0.03% 1.13x
Zumiez 0.02% 1.09x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is elitesportsny.com.

Website Composition Index
elitesportsny.com 1.71% 61.15x
mlbdailydish.com 1.17% 51.50x
fishstripes.com 1.76% 50.97x
pinstripealley.com 13.24% 50.92x
letsgotribe.com 1.04% 49.85x
risingapple.com 5.14% 47.98x
metsmerizedonline.com 4.36% 47.83x
lonestarball.com 3.02% 46.98x
amazinavenue.com 4.83% 46.26x
draysbay.com 2.56% 45.84x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.07% 26.24x
Hudson Valley New York Media 8.63% 16.79x
Upstate New York State Athletics 0.04% 16.40x
New York City Real Estate Research Cluster 9.27% 16.20x
NYC Tourist Attractions 3.55% 15.61x
Virginia Athletics 0.16% 15.00x
New York City Family & Activity Cluster 16.83% 12.21x
Upstate New York Travel Cluster 4.83% 11.78x
Florida College Athletics 0.60% 11.10x
New England & Ivy League Sports 0.57% 11.06x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male