Explore the New York Yankees Fans Audience
Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York Yankees Fans audience.
INTERESTS
The New York Yankees Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.
| Interest | Composition | Index |
| New York Mets Fans | 50.38% | 59.47x |
| Boston Red Sox Fans | 43.08% | 56.88x |
| MLB Fans | 45.23% | 55.57x |
| Baseball Enthusiasts | 44.67% | 53.16x |
| New York Jets Fans | 40.62% | 52.61x |
| Washington Nationals Fans | 40.20% | 50.14x |
| Miami Marlins Fans | 40.90% | 48.01x |
| Baltimore Orioles Fans | 38.30% | 46.80x |
| New York Rangers Fans | 38.17% | 46.70x |
| New York Giants Fans | 37.33% | 46.24x |
Composition Percentage:
The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
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APPAREL RETAILERS
The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.10% | 1.86x |
| Johnston and Murphy | 0.11% | 1.55x |
| Jos A. Bank Clothiers | 0.36% | 1.39x |
| Mens Wearhouse | 0.53% | 1.26x |
Composition Percentage:
The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
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WEBSITES
The New York Yankees Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York Yankees Fans audience is yanksgoyard.com.
| Website | Composition | Index |
| yanksgoyard.com | 4.64% | 119.02x |
| empirewritesback.com | 3.48% | 115.67x |
| sny.tv | 3.83% | 115.53x |
| mlbdailydish.com | 6.29% | 105.47x |
| minorleagueball.com | 6.55% | 102.98x |
| elitesportsny.com | 4.00% | 94.85x |
| baseballprospectus.com | 1.48% | 94.47x |
| pinstripealley.com | 14.44% | 94.46x |
| risingapple.com | 2.79% | 93.26x |
| fishstripes.com | 2.95% | 92.36x |
Composition Percentage:
The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Fantasy Sports.
| Content Affinity | Composition | Index |
| Fantasy Sports | 20.70% | 16.71x |
| Hudson Valley New York Media | 7.36% | 16.14x |
| New York City Real Estate Research Cluster | 9.73% | 15.42x |
| New Jersey News Cluster | 34.20% | 15.03x |
| New England & Ivy League Sports | 4.46% | 13.29x |
| New York City Family & Activity Cluster | 11.13% | 12.65x |
| Latest Sports News | 61.04% | 12.57x |
| Lacrosse College Athletics | 1.51% | 12.16x |
| Celebrity Gossip | 2.54% | 11.68x |
| Institutional Investing | 1.74% | 11.63x |
Composition Percentage:
The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
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DEMOGRAPHICS
The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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