Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 2.5 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 50.23% 70.73x
MLB Fans 44.35% 64.89x
Boston Red Sox Fans 43.13% 64.55x
Baseball Enthusiasts 45.51% 61.28x
New York Jets Fans 40.99% 59.47x
Washington Nationals Fans 40.93% 56.39x
Miami Marlins Fans 41.95% 55.75x
New York Rangers Fans 39.00% 55.10x
Baltimore Orioles Fans 38.99% 53.71x
New York Giants Fans 37.60% 51.65x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Supreme.

Location Composition Index
Supreme 0.05% 4.13x
Everlane 0.02% 3.24x
Intermix 0.02% 2.21x
Saint Laurent Paris 0.02% 2.01x
Calvin Klein 0.01% 1.98x
Patagonia 0.03% 1.95x
Bonobos 0.15% 1.83x
Club Monaco 0.03% 1.82x
Armani 0.06% 1.79x
Zara 0.06% 1.76x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is yanksgoyard.com.

Website Composition Index
yanksgoyard.com 5.31% 110.55x
empirewritesback.com 5.42% 102.92x
minorleagueball.com 5.89% 97.89x
mlbdailydish.com 6.33% 97.12x
elitesportsny.com 6.21% 93.00x
pinstripealley.com 17.33% 89.29x
risingapple.com 3.31% 89.14x
fishstripes.com 3.29% 86.59x
marlinmaniac.com 1.89% 85.65x
postingandtoasting.com 3.91% 85.65x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.41% 26.28x
Sports Apparel 0.94% 18.91x
Fantasy Sports 22.24% 17.03x
Hudson Valley New York Media 8.82% 16.47x
New York City Real Estate Research Cluster 10.60% 15.06x
New England & Ivy League Sports 4.22% 14.73x
New Jersey News Cluster 39.33% 14.65x
Virginia Athletics 0.63% 13.33x
Illinois College Sports 0.50% 13.18x
Lacrosse College Athletics 1.40% 12.92x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male