Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 2.5 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 46.19% 27.80x
MLB Fans 40.75% 26.37x
New York Jets Fans 40.33% 23.57x
Boston Red Sox Fans 40.07% 23.49x
New York Rangers Fans 39.28% 22.75x
ESPN Enthusiasts 34.72% 21.69x
Los Angeles Rams Fans 35.24% 21.56x
Olympic Sports Enthusiasts 41.47% 21.43x
New York Giants Fans 37.94% 21.23x
Sports Memorabilia Shoppers 36.69% 20.79x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is H&M.

Location Composition Index
H&M 0.01% 2.17x
LOFT 0.01% 1.73x
Banana Republic 0.01% 1.72x
Gap 0.01% 1.70x
Talbots 0.01% 1.61x
Express 0.01% 1.55x
Jos A. Bank Clothiers 0.01% 1.53x
Dressbarn 0.01% 1.46x
Chicos 0.01% 1.41x
The Childrens Place 0.02% 1.36x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is empirewritesback.com.

Website Composition Index
empirewritesback.com 2.59% 49.56x
risingapple.com 2.51% 42.97x
elitesportsny.com 5.60% 41.71x
mlbdailydish.com 1.92% 41.01x
halohangout.com 1.80% 38.72x
amazinavenue.com 3.33% 38.33x
pinstripealley.com 10.66% 38.20x
metsmerizedonline.com 4.22% 37.92x
calltothepen.com 5.63% 37.84x
beyondtheboxscore.com 4.64% 37.58x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.18% 21.31x
Hudson Valley New York Media 12.24% 13.44x
NYC Tourist Attractions 6.14% 13.22x
New York City Real Estate Research Cluster 11.95% 13.17x
New England & Ivy League Sports 1.37% 12.96x
Institutional Investing 0.64% 12.87x
Virginia Athletics 0.22% 12.59x
Lacrosse College Athletics 0.48% 11.15x
Men's Dress Shirt Shopping 0.32% 11.08x
Southeast College Athletics 0.63% 10.69x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male