Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 2.1 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 50.38% 59.47x
Boston Red Sox Fans 43.08% 56.88x
MLB Fans 45.23% 55.57x
Baseball Enthusiasts 44.67% 53.16x
New York Jets Fans 40.62% 52.61x
Washington Nationals Fans 40.20% 50.14x
Miami Marlins Fans 40.90% 48.01x
Baltimore Orioles Fans 38.30% 46.80x
New York Rangers Fans 38.17% 46.70x
New York Giants Fans 37.33% 46.24x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Lululemon.

Location Composition Index
Lululemon 0.10% 1.86x
Johnston and Murphy 0.11% 1.55x
Jos A. Bank Clothiers 0.36% 1.39x
Mens Wearhouse 0.53% 1.26x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is yanksgoyard.com.

Website Composition Index
yanksgoyard.com 4.64% 119.02x
empirewritesback.com 3.48% 115.67x
sny.tv 3.83% 115.53x
mlbdailydish.com 6.29% 105.47x
minorleagueball.com 6.55% 102.98x
elitesportsny.com 4.00% 94.85x
baseballprospectus.com 1.48% 94.47x
pinstripealley.com 14.44% 94.46x
risingapple.com 2.79% 93.26x
fishstripes.com 2.95% 92.36x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 20.70% 16.71x
Hudson Valley New York Media 7.36% 16.14x
New York City Real Estate Research Cluster 9.73% 15.42x
New Jersey News Cluster 34.20% 15.03x
New England & Ivy League Sports 4.46% 13.29x
New York City Family & Activity Cluster 11.13% 12.65x
Latest Sports News 61.04% 12.57x
Lacrosse College Athletics 1.51% 12.16x
Celebrity Gossip 2.54% 11.68x
Institutional Investing 1.74% 11.63x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male