Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 3.7 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 49.56% 40.97x
MLB Fans 47.67% 40.25x
Boston Red Sox Fans 45.97% 38.40x
Baseball Enthusiasts 45.60% 37.24x
New York Jets Fans 45.16% 36.46x
New York Rangers Fans 41.27% 35.08x
Washington Nationals Fans 41.47% 33.62x
Los Angeles Rams Fans 40.63% 33.08x
ESPN Enthusiasts 40.21% 33.06x
Olympic Sports Enthusiasts 48.17% 32.92x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.88x
Bonobos 0.02% 1.80x
Zara 0.03% 1.73x
American Apparel 0.03% 1.63x
Uniqlo 0.02% 1.60x
Urban Outfitters 0.04% 1.59x
Hugo Boss 0.03% 1.57x
Lululemon 0.04% 1.56x
Brooks Brothers 0.03% 1.54x
Ann Taylor 0.02% 1.51x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is empirewritesback.com.

Website Composition Index
empirewritesback.com 2.82% 68.78x
yanksgoyard.com 3.39% 66.01x
minorleagueball.com 2.08% 64.97x
mlbdailydish.com 2.90% 63.80x
risingapple.com 2.41% 58.11x
fishstripes.com 1.72% 57.38x
amazinavenue.com 3.35% 54.58x
pinstripealley.com 11.78% 54.47x
postingandtoasting.com 2.08% 54.01x
calltothepen.com 5.74% 53.22x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.29% 19.16x
Sports Apparel 0.55% 15.72x
Hudson Valley New York Media 7.47% 15.10x
New York City Real Estate Research Cluster 7.61% 14.44x
New Jersey News Cluster 31.31% 12.81x
Illinois College Sports 0.29% 12.08x
New York City Family & Activity Cluster 11.55% 11.72x
Tennis, Golf & Boxing 6.51% 11.57x
New England & Ivy League Sports 2.56% 11.29x
Horse Racing 1.93% 11.23x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male