Dstillery Audiences

NEW YORK YANKEES FANS

Audience Size: 3.3 Million Devices

Explore the New York Yankees Fans Audience

Below you'll find more information about the New York Yankees Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the New York Yankees Fans audience.

Dstillery Crafted Audiences

INTERESTS

The New York Yankees Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York Yankees Fans audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 47.96% 32.72x
MLB Fans 42.30% 31.57x
New York Jets Fans 42.45% 28.74x
Boston Red Sox Fans 40.86% 28.43x
New York Rangers Fans 39.11% 28.14x
Los Angeles Rams Fans 37.03% 25.67x
Olympic Sports Enthusiasts 42.72% 25.54x
ESPN Enthusiasts 37.08% 25.26x
New York Giants Fans 38.84% 25.08x
New York Knicks Fans 39.94% 24.66x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Interest attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York Yankees Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York Yankees Fans audience is Gap.

Location Composition Index
Gap 0.01% 1.99x
Banana Republic 0.01% 1.98x
Dressbarn 0.01% 1.87x
Chicos 0.01% 1.76x
LOFT 0.01% 1.69x
Victoria's Secret 0.01% 1.24x
Old Navy 0.02% 1.23x
Journeys 0.01% 1.22x
Mens Wearhouse 0.01% 1.21x
Maurices 0.01% 0.89x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Location attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York Yankees Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York Yankees Fans audience is empirewritesback.com.

Website Composition Index
empirewritesback.com 3.10% 54.75x
risingapple.com 2.44% 53.08x
minorleagueball.com 1.05% 52.03x
mlbdailydish.com 2.10% 49.36x
yanksgoyard.com 3.49% 48.91x
amazinavenue.com 2.89% 48.41x
pinstripealley.com 10.12% 47.59x
fishstripes.com 1.48% 46.52x
elitesportsny.com 5.92% 46.35x
postingandtoasting.com 1.72% 46.05x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Web attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York Yankees Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.21% 26.05x
New York City Real Estate Research Cluster 11.14% 15.08x
Hudson Valley New York Media 11.37% 15.07x
NYC Tourist Attractions 6.51% 14.63x
New England & Ivy League Sports 1.68% 14.49x
Institutional Investing 0.77% 14.29x
Virginia Athletics 0.30% 14.12x
Fantasy Sports 20.25% 12.55x
Tennis, Golf & Boxing 4.08% 12.42x
Men's Dress Shirt Shopping 0.37% 12.30x
Composition Percentage: The overlap percentage between the New York Yankees Fans audience and the Content Affinity attribute.
Index: A comparison of the New York Yankees Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York Yankees Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male