Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 4.8 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 25.69% 18.15x
Flight and Hotel Shoppers 24.87% 17.94x
Travel Guide and Review Readers 23.28% 16.44x
Western Canada Skiers and Snowboarders 17.99% 16.33x
Luxury Boutique Hotel Researchers 23.17% 16.05x
Luxury Hotel Guests 23.52% 15.89x
Vacation Planners 20.87% 15.44x
Australia Trip Planners 20.41% 15.15x
Canada Trip Planners 23.78% 15.07x
Sightseeing Travelers 22.13% 14.74x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.01% 2.34x
Patagonia 0.02% 2.24x
Bonobos 0.14% 2.10x
Topshop 0.03% 1.76x
Intermix 0.01% 1.74x
REI 0.02% 1.64x
Saint Laurent Paris 0.01% 1.52x
Jos A. Bank Clothiers 0.32% 1.51x
White House Black Market 0.41% 1.48x
Madewell 0.01% 1.47x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is viator.com.

Website Composition Index
viator.com 2.09% 26.90x
langhamhotels.com 1.15% 26.78x
goway.com 1.55% 25.22x
flysfo.com 1.11% 21.77x
hyatt.com 2.92% 21.57x
weather-and-climate.com 1.35% 19.39x
switchbacktravel.com 1.61% 18.53x
honolulumagazine.com 1.19% 17.90x
alaskaair.com 3.24% 16.89x
roughguides.com 1.80% 16.48x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.17% 12.20x
Toronto Tourism 0.82% 11.41x
Travel Adventure 10.83% 10.98x
San Francisco Tourism 1.12% 10.94x
European Museums, Restaurants & Events 1.92% 10.90x
Home Décor, Furniture, & Decorating 0.01% 10.67x
Weather Information 1.22% 10.42x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 10.32x
Custom T-Shirts 0.03% 10.17x
England Tourism 0.04% 10.11x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male