Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 5.3 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 22.14% 16.72x
Flight and Hotel Shoppers 22.55% 16.21x
Travel Guide and Review Readers 20.72% 15.08x
Western Canada Skiers and Snowboarders 15.22% 14.76x
Luxury Boutique Hotel Researchers 21.18% 14.66x
Luxury Hotel Guests 20.81% 14.35x
Canada Trip Planners 21.85% 13.98x
Vacation Planners 18.55% 13.85x
Australia Trip Planners 18.52% 13.78x
Sightseeing Travelers 19.45% 13.58x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Armani.

Location Composition Index
Armani 0.02% 1.81x
REI 0.01% 1.70x
Ann Taylor 0.01% 1.70x
Madewell 0.02% 1.69x
Urban Outfitters 0.03% 1.66x
Lululemon 0.03% 1.64x
Brooks Brothers 0.02% 1.60x
Zara 0.02% 1.59x
Uniqlo 0.01% 1.58x
Tommy Bahama 0.01% 1.54x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is viator.com.

Website Composition Index
viator.com 1.49% 25.23x
goway.com 1.37% 24.25x
hyatt.com 2.00% 20.25x
weather-and-climate.com 1.28% 18.52x
honolulumagazine.com 1.07% 16.93x
alaskaair.com 2.32% 16.36x
flysfo.com 1.24% 16.00x
flightnetwork.com 2.29% 15.94x
alltrails.com 2.20% 15.70x
theblondeabroad.com 1.07% 15.16x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.12% 11.40x
Toronto Tourism 0.92% 10.66x
San Francisco Tourism 0.88% 10.59x
Travel Adventure 9.04% 10.50x
European Museums, Restaurants & Events 1.57% 10.22x
Weather Information 1.08% 10.03x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 9.79x
England Tourism 0.03% 9.24x
Assorted Topics (Cooking, Games, Viral Media) 0.05% 9.04x
Custom T-Shirts 0.02% 8.83x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male