Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 4.5 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 18.64% 11.96x
Flight and Hotel Shoppers 18.93% 11.35x
Canada Trip Planners 20.11% 11.02x
Travel Guide and Review Readers 17.04% 10.91x
Western Canada Skiers and Snowboarders 12.18% 10.37x
Luxury Boutique Hotel Researchers 18.71% 10.28x
Sightseeing Travelers 17.07% 9.84x
Luxury Hotel Guests 17.68% 9.83x
Hawaii Trip Planners 16.61% 9.71x
Vacation Planners 15.05% 9.52x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 0.99x
Carhartt 0.08% 0.99x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is flightnetwork.com.

Website Composition Index
flightnetwork.com 1.60% 14.24x
skyscanner.ca 1.68% 13.27x
alaskaair.com 1.29% 12.41x
southwest.com 4.47% 12.34x
alltrails.com 1.28% 12.12x
roughguides.com 1.28% 11.80x
theblondeabroad.com 1.11% 11.79x
switchbacktravel.com 2.28% 11.40x
frommers.com 3.97% 11.30x
flysfo.com 1.16% 11.20x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.02% 13.42x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 10.96x
Toronto Tourism 1.01% 10.67x
San Francisco Tourism 0.40% 9.77x
London Tourism 0.06% 9.29x
European Museums, Restaurants & Events 1.03% 8.97x
Travel Adventure 7.44% 8.89x
Weather Information 0.68% 8.58x
Canada Job Seekers Cluster 0.46% 8.55x
Canada Tax and Finance Research Cluster 1.35% 8.34x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male