Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 12.01% 7.77x
Canada Trip Planners 13.45% 7.18x
Travel Guide and Review Readers 9.93% 6.93x
Flight and Hotel Shoppers 10.52% 6.81x
Hawaii Trip Planners 11.29% 6.43x
Australia Trip Planners 9.00% 6.19x
Rock Climbing Enthusiasts 9.91% 5.97x
Study Abroad Researchers 8.82% 5.91x
California Trip Planners 10.26% 5.81x
Costa Rica Trip Planners 11.69% 5.79x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.77x
Victoria's Secret 0.02% 1.41x
Journeys 0.01% 1.31x
The Childrens Place 0.01% 1.19x
Old Navy 0.01% 1.04x
Carhartt 0.08% 0.98x
Maurices 0.01% 0.91x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is switchbacktravel.com.

Website Composition Index
switchbacktravel.com 3.98% 11.40x
theguardian.pe.ca 1.08% 11.23x
wayfair.ca 2.31% 11.04x
moneysense.ca 1.16% 10.43x
canadapost.ca 1.77% 10.39x
mygolfspy.com 2.19% 9.57x
ratehub.ca 1.17% 9.33x
cpacanada.ca 1.18% 8.85x
redfin.ca 1.64% 8.79x
habseyesontheprize.com 1.42% 8.68x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.13% 9.25x
Canada Job Seekers Cluster 0.06% 8.58x
Weather Information 0.07% 8.53x
Canadian Seniors Real Estate Research Cluster 0.05% 8.00x
San Francisco Tourism 0.05% 7.75x
Christian Music 0.02% 7.62x
European Museums, Restaurants & Events 0.11% 7.58x
Canadian Healthcare 0.29% 7.22x
Mexico Travel 0.03% 7.20x
Canada Shopping - Kitchenware 0.26% 6.93x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male