Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 7.9 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 16.88% 9.33x
Sightseeing Travelers 18.75% 9.27x
Hawaii Trip Planners 18.29% 9.21x
Australia Trip Planners 15.75% 9.18x
Travel Book Readers 15.22% 9.17x
Travel Reward Points Enthusiasts 14.95% 9.14x
Travel Researchers 32.51% 8.97x
Canada Trip Planners 20.05% 8.90x
European Trip Planners 16.01% 8.85x
Costa Rica Trip Planners 18.12% 8.76x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.00% 1.73x
LL Bean 0.01% 1.67x
Patagonia 0.01% 1.61x
REI 0.03% 1.60x
Madewell 0.02% 1.56x
The North Face 0.03% 1.55x
Lorna Jane 0.01% 1.53x
Columbia 0.01% 1.52x
Urban Outfitters 0.05% 1.50x
Tommy Bahama 0.04% 1.46x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is langhamhotels.com.

Website Composition Index
langhamhotels.com 1.31% 25.51x
goway.com 1.35% 24.50x
thepointsguy.com 1.03% 24.22x
viator.com 6.12% 23.07x
cb2.com 1.10% 22.14x
weather-and-climate.com 1.26% 21.54x
starwoodhotels.com 1.49% 20.99x
tauck.com 1.03% 20.47x
royallepage.ca 1.13% 20.43x
remax.ca 2.20% 20.20x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.82% 8.96x
Travel Adventure 13.66% 8.90x
Home Décor, Furniture, & Decorating 0.05% 8.60x
European Museums, Restaurants & Events 2.79% 8.46x
London Tourism 0.40% 8.33x
Weather Information 1.47% 8.29x
San Francisco Tourism 1.88% 8.25x
Scotland Travel 0.27% 8.13x
London Tourism & Events 0.27% 7.91x
England Tourism 0.06% 7.71x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male