Explore the New Zealand Trip Planners Audience
Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the New Zealand Trip Planners audience.
INTERESTS
The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 25.69% | 18.15x |
| Flight and Hotel Shoppers | 24.87% | 17.94x |
| Travel Guide and Review Readers | 23.28% | 16.44x |
| Western Canada Skiers and Snowboarders | 17.99% | 16.33x |
| Luxury Boutique Hotel Researchers | 23.17% | 16.05x |
| Luxury Hotel Guests | 23.52% | 15.89x |
| Vacation Planners | 20.87% | 15.44x |
| Australia Trip Planners | 20.41% | 15.15x |
| Canada Trip Planners | 23.78% | 15.07x |
| Sightseeing Travelers | 22.13% | 14.74x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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APPAREL RETAILERS
The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.34x |
| Patagonia | 0.02% | 2.24x |
| Bonobos | 0.14% | 2.10x |
| Topshop | 0.03% | 1.76x |
| Intermix | 0.01% | 1.74x |
| REI | 0.02% | 1.64x |
| Saint Laurent Paris | 0.01% | 1.52x |
| Jos A. Bank Clothiers | 0.32% | 1.51x |
| White House Black Market | 0.41% | 1.48x |
| Madewell | 0.01% | 1.47x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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WEBSITES
The New Zealand Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Zealand Trip Planners audience is viator.com.
| Website | Composition | Index |
| viator.com | 2.09% | 26.90x |
| langhamhotels.com | 1.15% | 26.78x |
| goway.com | 1.55% | 25.22x |
| flysfo.com | 1.11% | 21.77x |
| hyatt.com | 2.92% | 21.57x |
| weather-and-climate.com | 1.35% | 19.39x |
| switchbacktravel.com | 1.61% | 18.53x |
| honolulumagazine.com | 1.19% | 17.90x |
| alaskaair.com | 3.24% | 16.89x |
| roughguides.com | 1.80% | 16.48x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.17% | 12.20x |
| Toronto Tourism | 0.82% | 11.41x |
| Travel Adventure | 10.83% | 10.98x |
| San Francisco Tourism | 1.12% | 10.94x |
| European Museums, Restaurants & Events | 1.92% | 10.90x |
| Home Décor, Furniture, & Decorating | 0.01% | 10.67x |
| Weather Information | 1.22% | 10.42x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 10.32x |
| Custom T-Shirts | 0.03% | 10.17x |
| England Tourism | 0.04% | 10.11x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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DEMOGRAPHICS
The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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