Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 11.93% 8.93x
Canada Trip Planners 13.77% 8.28x
Flight and Hotel Shoppers 10.57% 7.91x
Travel Guide and Review Readers 10.22% 7.86x
Hawaii Trip Planners 11.85% 7.17x
Australia Trip Planners 8.90% 7.07x
Vacation Planners 8.98% 6.88x
Rock Climbing Enthusiasts 10.44% 6.78x
Luxury Hotel Guests 10.61% 6.69x
Study Abroad Researchers 9.42% 6.66x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.87x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is switchbacktravel.com.

Website Composition Index
switchbacktravel.com 4.13% 11.62x
richmond-news.com 1.28% 10.78x
moneysense.ca 1.53% 10.10x
theguardian.pe.ca 1.51% 9.96x
wayfair.ca 3.31% 9.87x
habseyesontheprize.com 1.15% 9.70x
mygolfspy.com 1.77% 9.57x
smartertravel.com 2.49% 9.20x
canadapost.ca 2.57% 8.96x
ratehub.ca 1.29% 8.68x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.20% 10.59x
Quebec Vacation Research Cluster 0.13% 9.07x
San Francisco Tourism 0.05% 8.99x
European Museums, Restaurants & Events 0.15% 8.84x
Quebec Job Seeker Cluster 0.09% 8.66x
Canada Job Seekers Cluster 0.09% 8.39x
Weather Information 0.09% 8.07x
Canadian Healthcare 0.39% 7.50x
Canadian Universities 0.21% 7.39x
Quebec Vacations 1.08% 7.36x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male