Explore the New Zealand Trip Planners Audience
Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New Zealand Trip Planners audience.
INTERESTS
The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Zealand Trip Planners audience is Women's Fitness Enthusiasts.
| Interest | Composition | Index |
| Women's Fitness Enthusiasts | 28.18% | 78.16x |
| Mens Fitness Publication Readers | 26.16% | 75.68x |
| Women’s Lifestyle Blogs Researchers | 20.82% | 74.55x |
| United Kingdom News Readers | 35.82% | 73.13x |
| Women's Health Researchers | 27.75% | 71.92x |
| Women’s Fashion Blogs Readers | 32.50% | 71.50x |
| Cholesterol Researchers | 14.05% | 70.98x |
| Home Custom Bedroom Decorators | 7.57% | 70.73x |
| Custom Home Lighting Shoppers | 7.57% | 70.73x |
| Women's Fashion Magazine Readers | 35.13% | 68.99x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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APPAREL RETAILERS
The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 2.30x |
| Chicos | 0.02% | 1.55x |
| Lululemon | 0.01% | 1.55x |
| Dressbarn | 0.02% | 1.53x |
| LOFT | 0.01% | 1.43x |
| Zumiez | 0.03% | 1.39x |
| Gymboree | 0.02% | 1.19x |
| Express | 0.02% | 1.18x |
| White House Black Market | 0.01% | 1.10x |
| Mens Wearhouse | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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WEBSITES
The New Zealand Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Zealand Trip Planners audience is thechronicleherald.ca.
| Website | Composition | Index |
| thechronicleherald.ca | 2.51% | 70.33x |
| kamloopsthisweek.com | 1.71% | 69.16x |
| timescolonist.com | 5.85% | 67.65x |
| insidehalton.com | 5.10% | 65.10x |
| surreynowleader.com | 1.01% | 64.49x |
| huffingtonpost.ca | 6.26% | 63.92x |
| abbynews.com | 1.95% | 63.75x |
| cityam.com | 4.09% | 63.69x |
| mapleridgenews.com | 1.08% | 62.99x |
| whatkatewore.com | 1.16% | 61.95x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Canada Tourism Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tourism Research Cluster | 5.03% | 38.88x |
| Quebec Vacations | 2.07% | 38.22x |
| Vancouver British Columbia Research Cluster | 2.69% | 35.31x |
| Local & Travel England - Northern England | 0.26% | 32.64x |
| Australia & New Zealand Media | 3.66% | 31.10x |
| Ireland Cluster | 1.95% | 30.78x |
| Canada Business Cluster | 5.15% | 30.41x |
| Canada Shopping - Kitchenware | 0.24% | 30.39x |
| Canadian News | 3.99% | 29.43x |
| Vancouver British Columbia Locals Cluster | 16.48% | 28.60x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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DEMOGRAPHICS
The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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