Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 28.51% 20.55x
Flight and Hotel Shoppers 26.67% 20.01x
Western Canada Skiers and Snowboarders 18.25% 19.01x
Travel Guide and Review Readers 25.40% 18.19x
Luxury Hotel Guests 25.40% 17.94x
Luxury Boutique Hotel Researchers 25.60% 17.19x
Vacation Planners 24.29% 17.07x
Australia Trip Planners 23.45% 17.07x
Canada Trip Planners 24.95% 16.88x
Hawaii Trip Planners 24.51% 16.58x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.01% 2.22x
Patagonia 0.03% 1.98x
Bonobos 0.13% 1.92x
Topshop 0.03% 1.69x
Saint Laurent Paris 0.02% 1.67x
REI 0.03% 1.58x
Jos A. Bank Clothiers 0.42% 1.56x
Lululemon 0.08% 1.47x
Armani 0.04% 1.44x
Intermix 0.02% 1.41x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is inafarawayland.com.

Website Composition Index
inafarawayland.com 1.23% 56.51x
viator.com 3.75% 25.55x
starwoodhotels.com 1.02% 25.21x
langhamhotels.com 1.63% 24.73x
goway.com 1.94% 23.10x
flysfo.com 1.97% 22.10x
hyatt.com 5.16% 20.68x
sonomacounty.com 1.00% 20.68x
sched.com 1.11% 19.50x
weather-and-climate.com 1.71% 19.26x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.31% 13.85x
Washington D.C. Hotels 0.01% 13.06x
Home Décor, Furniture, & Decorating 0.03% 12.89x
San Francisco Tourism 1.94% 12.63x
European Museums, Restaurants & Events 3.11% 12.59x
Toronto Tourism 0.70% 12.31x
Travel Adventure 16.03% 11.83x
England Tourism 0.06% 11.72x
Custom T-Shirts 0.04% 11.71x
Weather Information 1.82% 11.59x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male