Explore the New Zealand Trip Planners Audience
Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the New Zealand Trip Planners audience.
INTERESTS
The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 0.08% | 10.56x |
| Sightseeing Travelers | 20.81% | 9.73x |
| Hawaii Trip Planners | 19.70% | 9.67x |
| Travel Reward Points Enthusiasts | 17.04% | 9.58x |
| Australia Trip Planners | 17.34% | 9.49x |
| Western Canada Skiers and Snowboarders | 17.91% | 9.39x |
| Travel Researchers | 35.66% | 9.29x |
| Canada Trip Planners | 21.32% | 9.20x |
| Costa Rica Trip Planners | 19.54% | 9.13x |
| European Trip Planners | 17.38% | 9.12x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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APPAREL RETAILERS
The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.12x |
| Joe's Jeans | 0.01% | 1.79x |
| Intermix | 0.01% | 1.77x |
| Lorna Jane | 0.01% | 1.74x |
| REI | 0.02% | 1.66x |
| Tommy Bahama | 0.03% | 1.63x |
| Club Monaco | 0.01% | 1.62x |
| Columbia | 0.01% | 1.61x |
| The North Face | 0.03% | 1.61x |
| Saint Laurent Paris | 0.01% | 1.55x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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WEBSITES
The New Zealand Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Zealand Trip Planners audience is inafarawayland.com.
| Website | Composition | Index |
| inafarawayland.com | 0.47% | 49.66x |
| metservice.com | 0.11% | 49.21x |
| airnewzealand.com | 0.14% | 46.66x |
| activeadventures.com | 0.22% | 45.68x |
| vancouvertrails.com | 0.04% | 38.61x |
| shopinternationalmarketplace.com | 0.04% | 37.20x |
| vancouverchristmasmarket.com | 0.03% | 35.40x |
| raywhite.com | 0.07% | 35.39x |
| workbc.ca | 0.04% | 35.19x |
| abercrombiekent.com | 0.15% | 35.06x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Travel Adventure.
| Content Affinity | Composition | Index |
| Travel Adventure | 14.90% | 9.59x |
| Toronto Tourism | 0.98% | 9.23x |
| Weather Information | 1.54% | 8.91x |
| European Museums, Restaurants & Events | 2.99% | 8.77x |
| Scotland Travel | 0.31% | 8.69x |
| London Tourism & Events | 0.32% | 8.61x |
| London Tourism | 0.47% | 8.51x |
| San Francisco Tourism | 2.03% | 8.48x |
| Home Décor, Furniture, & Decorating | 0.05% | 8.09x |
| England Tourism | 0.07% | 7.74x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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DEMOGRAPHICS
The New Zealand Trip Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000
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