Explore the New Zealand Trip Planners Audience
Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the New Zealand Trip Planners audience.
INTERESTS
The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 24.67% | 11.00x |
| Flight and Hotel Shoppers | 26.01% | 10.60x |
| Western Canada Skiers and Snowboarders | 14.09% | 10.13x |
| Canada Trip Planners | 22.19% | 10.12x |
| Travel Guide and Review Readers | 21.92% | 9.95x |
| Luxury Boutique Hotel Researchers | 24.83% | 9.68x |
| Luxury Hotel Guests | 22.28% | 9.41x |
| Sightseeing Travelers | 19.95% | 9.32x |
| Hawaii Trip Planners | 19.69% | 9.28x |
| Australia Trip Planners | 19.43% | 9.14x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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APPAREL RETAILERS
The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.05x |
| Armani | 0.02% | 1.65x |
| REI | 0.01% | 1.61x |
| The North Face | 0.02% | 1.60x |
| Bonobos | 0.01% | 1.60x |
| Madewell | 0.02% | 1.59x |
| Ann Taylor | 0.01% | 1.53x |
| Lululemon | 0.04% | 1.52x |
| Zara | 0.02% | 1.51x |
| Free People | 0.02% | 1.46x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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WEBSITES
The New Zealand Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Zealand Trip Planners audience is hyatt.com.
| Website | Composition | Index |
| hyatt.com | 1.14% | 14.47x |
| flightnetwork.com | 1.73% | 12.78x |
| alaskaair.com | 1.60% | 11.99x |
| southwest.com | 5.24% | 11.61x |
| flysfo.com | 1.27% | 11.37x |
| alltrails.com | 1.48% | 11.33x |
| roughguides.com | 1.26% | 11.13x |
| theblondeabroad.com | 1.01% | 10.93x |
| frommers.com | 4.03% | 10.81x |
| switchbacktravel.com | 1.96% | 10.80x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.08% | 8.78x |
| San Francisco Tourism | 0.59% | 8.56x |
| Toronto Tourism | 0.87% | 8.45x |
| Travel Adventure | 7.46% | 8.19x |
| European Museums, Restaurants & Events | 1.17% | 8.00x |
| Weather Information | 0.84% | 7.97x |
| England Tourism | 0.02% | 7.79x |
| Canadian Seniors Real Estate Research Cluster | 0.46% | 6.83x |
| Backpacking | 2.67% | 6.80x |
| Colorado Snow | 1.20% | 6.78x |
Composition Percentage:
The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
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DEMOGRAPHICS
The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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