Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 29.33% 20.14x
Flight and Hotel Shoppers 27.41% 19.04x
Travel Guide and Review Readers 25.21% 17.67x
Luxury Hotel Guests 25.33% 17.24x
Western Canada Skiers and Snowboarders 21.35% 17.10x
Vacation Planners 23.13% 16.84x
Canada Trip Planners 26.56% 16.67x
Australia Trip Planners 24.42% 16.24x
Luxury Boutique Hotel Researchers 24.34% 16.13x
Sightseeing Travelers 25.88% 15.94x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.29x
Intermix 0.02% 2.24x
Everlane 0.01% 2.23x
Patagonia 0.03% 1.98x
Bonobos 0.10% 1.83x
Club Monaco 0.03% 1.61x
REI 0.03% 1.59x
Johnston and Murphy 0.21% 1.53x
Brooks Brothers 0.06% 1.52x
Jos A. Bank Clothiers 0.45% 1.51x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is inafarawayland.com.

Website Composition Index
inafarawayland.com 1.43% 85.01x
thepointsguy.com 1.08% 36.37x
tauck.com 1.14% 35.09x
viator.com 5.24% 34.67x
starwoodhotels.com 1.35% 33.39x
cb2.com 1.06% 32.89x
langhamhotels.com 1.97% 32.49x
remax.ca 1.35% 31.69x
goway.com 2.27% 30.29x
flysfo.com 2.77% 29.06x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.62% 17.03x
London Tourism 0.45% 15.07x
Washington D.C. Hotels 0.01% 14.83x
European Museums, Restaurants & Events 3.61% 13.96x
San Francisco Tourism 2.51% 13.45x
Weather Information 2.51% 12.58x
Travel Adventure 19.03% 12.47x
Canadian Seniors Real Estate Research Cluster 1.33% 12.44x
Golf & Boats 0.02% 11.77x
London Tourism & Events 0.39% 11.59x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male