Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 7.7 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 0.08% 10.56x
Sightseeing Travelers 20.81% 9.73x
Hawaii Trip Planners 19.70% 9.67x
Travel Reward Points Enthusiasts 17.04% 9.58x
Australia Trip Planners 17.34% 9.49x
Western Canada Skiers and Snowboarders 17.91% 9.39x
Travel Researchers 35.66% 9.29x
Canada Trip Planners 21.32% 9.20x
Costa Rica Trip Planners 19.54% 9.13x
European Trip Planners 17.38% 9.12x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.12x
Joe's Jeans 0.01% 1.79x
Intermix 0.01% 1.77x
Lorna Jane 0.01% 1.74x
REI 0.02% 1.66x
Tommy Bahama 0.03% 1.63x
Club Monaco 0.01% 1.62x
Columbia 0.01% 1.61x
The North Face 0.03% 1.61x
Saint Laurent Paris 0.01% 1.55x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is inafarawayland.com.

Website Composition Index
inafarawayland.com 0.47% 49.66x
metservice.com 0.11% 49.21x
airnewzealand.com 0.14% 46.66x
activeadventures.com 0.22% 45.68x
vancouvertrails.com 0.04% 38.61x
shopinternationalmarketplace.com 0.04% 37.20x
vancouverchristmasmarket.com 0.03% 35.40x
raywhite.com 0.07% 35.39x
workbc.ca 0.04% 35.19x
abercrombiekent.com 0.15% 35.06x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 14.90% 9.59x
Toronto Tourism 0.98% 9.23x
Weather Information 1.54% 8.91x
European Museums, Restaurants & Events 2.99% 8.77x
Scotland Travel 0.31% 8.69x
London Tourism & Events 0.32% 8.61x
London Tourism 0.47% 8.51x
San Francisco Tourism 2.03% 8.48x
Home Décor, Furniture, & Decorating 0.05% 8.09x
England Tourism 0.07% 7.74x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000