Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 6.5 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 24.67% 11.00x
Flight and Hotel Shoppers 26.01% 10.60x
Western Canada Skiers and Snowboarders 14.09% 10.13x
Canada Trip Planners 22.19% 10.12x
Travel Guide and Review Readers 21.92% 9.95x
Luxury Boutique Hotel Researchers 24.83% 9.68x
Luxury Hotel Guests 22.28% 9.41x
Sightseeing Travelers 19.95% 9.32x
Hawaii Trip Planners 19.69% 9.28x
Australia Trip Planners 19.43% 9.14x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.05x
Armani 0.02% 1.65x
REI 0.01% 1.61x
The North Face 0.02% 1.60x
Bonobos 0.01% 1.60x
Madewell 0.02% 1.59x
Ann Taylor 0.01% 1.53x
Lululemon 0.04% 1.52x
Zara 0.02% 1.51x
Free People 0.02% 1.46x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is hyatt.com.

Website Composition Index
hyatt.com 1.14% 14.47x
flightnetwork.com 1.73% 12.78x
alaskaair.com 1.60% 11.99x
southwest.com 5.24% 11.61x
flysfo.com 1.27% 11.37x
alltrails.com 1.48% 11.33x
roughguides.com 1.26% 11.13x
theblondeabroad.com 1.01% 10.93x
frommers.com 4.03% 10.81x
switchbacktravel.com 1.96% 10.80x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.08% 8.78x
San Francisco Tourism 0.59% 8.56x
Toronto Tourism 0.87% 8.45x
Travel Adventure 7.46% 8.19x
European Museums, Restaurants & Events 1.17% 8.00x
Weather Information 0.84% 7.97x
England Tourism 0.02% 7.79x
Canadian Seniors Real Estate Research Cluster 0.46% 6.83x
Backpacking 2.67% 6.80x
Colorado Snow 1.20% 6.78x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male