Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 10.60% 15.02x
Canada Trip Planners 12.20% 13.90x
Flight and Hotel Shoppers 11.16% 13.88x
Travel Guide and Review Readers 9.75% 13.24x
Australia Trip Planners 8.82% 12.60x
Hawaii Trip Planners 10.73% 12.34x
Rock Climbing Enthusiasts 10.61% 12.08x
California Trip Planners 10.06% 11.79x
Luxury Hotel Guests 10.68% 11.72x
Western Canada Skiers and Snowboarders 11.44% 11.59x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.91x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is switchbacktravel.com.

Website Composition Index
switchbacktravel.com 3.60% 12.22x
nsnews.com 1.12% 11.64x
burnabynow.com 1.30% 11.07x
theguardian.pe.ca 1.40% 10.88x
richmond-news.com 1.73% 10.52x
mygolfspy.com 1.60% 10.48x
tricitynews.com 1.04% 9.86x
smartertravel.com 3.02% 9.82x
ratehub.ca 1.27% 9.61x
hilton.com 3.18% 9.49x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.26% 15.10x
Quebec Vacation Research Cluster 0.11% 13.06x
Scotland Travel 0.04% 11.81x
Canada Shopping - General Commerce 0.37% 11.75x
Weather Information 0.11% 10.93x
Holistic Medicine 0.04% 10.57x
Canada Tax and Finance Research Cluster 0.59% 9.96x
Travel Adventure 2.02% 9.52x
Canadian Universities 0.23% 9.36x
Canadian Seniors Real Estate Research Cluster 0.07% 9.30x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male