Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 1.3 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 28.18% 78.16x
Mens Fitness Publication Readers 26.16% 75.68x
Women’s Lifestyle Blogs Researchers 20.82% 74.55x
United Kingdom News Readers 35.82% 73.13x
Women's Health Researchers 27.75% 71.92x
Women’s Fashion Blogs Readers 32.50% 71.50x
Cholesterol Researchers 14.05% 70.98x
Home Custom Bedroom Decorators 7.57% 70.73x
Custom Home Lighting Shoppers 7.57% 70.73x
Women's Fashion Magazine Readers 35.13% 68.99x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.30x
Chicos 0.02% 1.55x
Lululemon 0.01% 1.55x
Dressbarn 0.02% 1.53x
LOFT 0.01% 1.43x
Zumiez 0.03% 1.39x
Gymboree 0.02% 1.19x
Express 0.02% 1.18x
White House Black Market 0.01% 1.10x
Mens Wearhouse 0.02% 1.10x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is thechronicleherald.ca.

Website Composition Index
thechronicleherald.ca 2.51% 70.33x
kamloopsthisweek.com 1.71% 69.16x
timescolonist.com 5.85% 67.65x
insidehalton.com 5.10% 65.10x
surreynowleader.com 1.01% 64.49x
huffingtonpost.ca 6.26% 63.92x
abbynews.com 1.95% 63.75x
cityam.com 4.09% 63.69x
mapleridgenews.com 1.08% 62.99x
whatkatewore.com 1.16% 61.95x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Canada Tourism Research Cluster.

Content Affinity Composition Index
Canada Tourism Research Cluster 5.03% 38.88x
Quebec Vacations 2.07% 38.22x
Vancouver British Columbia Research Cluster 2.69% 35.31x
Local & Travel England - Northern England 0.26% 32.64x
Australia & New Zealand Media 3.66% 31.10x
Ireland Cluster 1.95% 30.78x
Canada Business Cluster 5.15% 30.41x
Canada Shopping - Kitchenware 0.24% 30.39x
Canadian News 3.99% 29.43x
Vancouver British Columbia Locals Cluster 16.48% 28.60x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male