Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 15.60% 13.49x
Western Canada Skiers and Snowboarders 13.95% 12.92x
Hawaii Trip Planners 16.16% 12.56x
Sightseeing Travelers 15.88% 12.55x
Canada Trip Planners 17.17% 12.54x
Travel Book Readers 13.28% 12.25x
Travel Reward Points Enthusiasts 13.55% 12.25x
Travel Researchers 30.29% 12.09x
Australia Trip Planners 15.66% 12.08x
Flight and Hotel Shoppers 31.34% 11.84x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.35x
Mens Wearhouse 0.41% 1.13x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is langhamhotels.com.

Website Composition Index
langhamhotels.com 1.56% 29.66x
viator.com 4.54% 29.49x
starwoodhotels.com 1.20% 28.61x
goway.com 1.67% 26.61x
remax.ca 1.14% 24.44x
hyatt.com 6.06% 24.00x
flysfo.com 2.30% 23.80x
weather-and-climate.com 1.51% 23.28x
sched.com 1.32% 22.46x
sonomacounty.com 1.12% 22.30x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 11.85% 9.28x
European Museums, Restaurants & Events 2.29% 9.24x
National Parks 2.02% 7.94x
Backpacking 4.27% 7.67x
Caribbean Vacation 1.73% 7.11x
Colorado Snow 2.26% 7.07x
Smart Travel 3.89% 7.05x
Maps & Navigation 1.85% 6.69x
Hawaii News 4.06% 6.55x
California Universities 3.36% 5.81x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male