Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 16.47% 11.02x
Flight and Hotel Shoppers 15.42% 10.67x
Canada Trip Planners 18.99% 10.62x
Travel Guide and Review Readers 15.39% 9.96x
Western Canada Skiers and Snowboarders 13.21% 9.59x
Luxury Boutique Hotel Researchers 15.22% 9.46x
Luxury Hotel Guests 14.16% 9.04x
Hawaii Trip Planners 15.24% 8.84x
Australia Trip Planners 12.82% 8.79x
Vacation Planners 12.42% 8.75x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.09% 0.90x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is skyscanner.ca.

Website Composition Index
skyscanner.ca 1.35% 14.74x
flightnetwork.com 1.14% 13.84x
southwest.com 2.80% 11.66x
lcbo.com 1.74% 10.96x
switchbacktravel.com 2.48% 10.61x
moneysense.ca 1.39% 10.58x
canadapost.ca 3.02% 10.55x
castanet.net 1.07% 10.35x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.78% 11.28x
England Tourism 0.01% 10.79x
Canada Job Seekers Cluster 0.35% 9.12x
San Francisco Tourism 0.23% 8.90x
Canada Tax and Finance Research Cluster 1.29% 8.60x
European Museums, Restaurants & Events 0.70% 8.31x
Travel Adventure 5.51% 7.92x
Weather Information 0.48% 7.71x
Canadian Universities 0.59% 7.66x
London Tourism 0.03% 7.34x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male