Dstillery Audiences

NEW ZEALAND TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the New Zealand Trip Planners Audience

Below you'll find more information about the New Zealand Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the New Zealand Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The New Zealand Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Zealand Trip Planners audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 18.40% 8.69x
Travel Researchers 15.68% 8.65x
Flight and Hotel Shoppers 14.66% 8.25x
Travel Guide and Review Readers 14.74% 7.93x
Luxury Hotel Guests 14.30% 7.32x
Luxury Boutique Hotel Researchers 14.09% 7.25x
Australia Trip Planners 12.03% 7.17x
Hawaii Trip Planners 15.41% 7.16x
Costa Rica Trip Planners 15.98% 7.04x
Sightseeing Travelers 15.38% 6.99x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Interest attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Zealand Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Zealand Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.12x
Maurices 0.01% 1.12x
Carhartt 0.10% 0.99x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Location attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Zealand Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Zealand Trip Planners audience is skyscanner.ca.

Website Composition Index
skyscanner.ca 1.02% 13.80x
lcbo.com 1.27% 11.21x
theguardian.pe.ca 1.59% 10.81x
canadapost.ca 2.17% 10.55x
switchbacktravel.com 2.80% 10.36x
moneysense.ca 1.26% 10.16x
habseyesontheprize.com 1.00% 9.97x
southwest.com 1.50% 9.73x
nsnews.com 1.33% 9.66x
thetelegram.com 1.51% 9.25x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Web attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Zealand Trip Planners audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.55% 9.51x
Canada Tax and Finance Research Cluster 1.02% 7.39x
San Francisco Tourism 0.15% 7.16x
Canada Job Seekers Cluster 0.22% 6.99x
Canadian Universities 0.46% 6.77x
Vancouver British Columbia Research Cluster 1.74% 6.76x
Travel Adventure 4.54% 6.39x
London Tourism 0.02% 6.28x
Colorado Snow 0.62% 6.20x
European Museums, Restaurants & Events 0.46% 6.13x
Composition Percentage: The overlap percentage between the New Zealand Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the New Zealand Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Zealand Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male