Explore the New & Expecting Parents Audience
Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the New & Expecting Parents audience.
INTERESTS
The New & Expecting Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New & Expecting Parents audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 41.44% | 34.55x |
| Pregnancy Resources Researchers | 42.42% | 32.98x |
| Parents with Kids | 36.91% | 31.29x |
| Mature Parents | 54.06% | 27.89x |
| Women's Fitness Enthusiasts | 24.34% | 27.19x |
| Women's Fashion Magazine Readers | 24.43% | 26.44x |
| Food Allergies Researchers | 28.70% | 26.02x |
| Child Car Seat Researchers | 29.23% | 25.80x |
| Trendy Shoe Shoppers | 26.26% | 25.70x |
| Fertility Treatment Researchers | 30.38% | 25.18x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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APPAREL RETAILERS
The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.29% | 1.25x |
| Mens Wearhouse | 0.45% | 1.20x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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WEBSITES
The New & Expecting Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New & Expecting Parents audience is pumpstation.com.
| Website | Composition | Index |
| pumpstation.com | 1.55% | 75.40x |
| breastfeedingneeds.com | 1.20% | 73.58x |
| motherlove.com | 1.18% | 68.98x |
| fitpregnancy.com | 13.96% | 68.55x |
| breastfeeding-problems.com | 1.00% | 66.19x |
| pregnancy-info.net | 8.37% | 65.64x |
| babycenter.ca | 1.71% | 63.99x |
| countdowntopregnancy.com | 2.12% | 63.39x |
| homemade-baby-food-recipes.com | 1.84% | 63.15x |
| fertilityauthority.com | 1.48% | 62.81x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 6.07% | 19.04x |
| New Parents | 19.70% | 16.78x |
| Baby Names | 19.70% | 15.52x |
| Pet Forums | 3.44% | 15.19x |
| Parenting & Pregnancy Resources | 53.64% | 15.16x |
| Reproductive Health | 4.67% | 13.94x |
| Toys Shopping | 4.91% | 13.34x |
| Travel, Food, Fashion & Fitness | 2.88% | 12.99x |
| Organic Beauty & Skincare Products | 2.54% | 12.47x |
| Parenting & Healthy Eating | 42.60% | 12.12x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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DEMOGRAPHICS
The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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