Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 1.5 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 61.90% 59.36x
Mature Parents 57.97% 57.67x
Parents with Kids 52.85% 55.72x
Pregnancy Resources Researchers 43.05% 45.74x
Military Families 37.92% 42.29x
Child Car Seat Researchers 47.23% 42.06x
Baby Products Buyers 37.70% 40.15x
Fathers Day Celebrators 17.96% 39.37x
Fertility Treatment Researchers 48.25% 35.88x
Online Health Researchers 16.72% 35.71x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.46x
Mens Wearhouse 0.02% 1.44x
American Eagle Outfitters 0.02% 1.41x
White House Black Market 0.02% 1.35x
Dressbarn 0.01% 1.33x
Maurices 0.04% 1.32x
Lululemon 0.01% 1.29x
LOFT 0.01% 1.24x
Michael Kors 0.01% 1.20x
Old Navy 0.02% 1.19x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.50% 85.94x
oh-yellow.com 1.06% 76.62x
mamaoffive.com 2.16% 75.91x
exclusivepumping.com 4.83% 74.52x
motherrisingbirth.com 1.01% 74.22x
themommyhoodclub.com 1.19% 73.81x
allnaturalmothering.com 1.03% 73.52x
upsidedad.com 1.06% 72.01x
gentlenursery.com 1.25% 71.19x
theexperiencedmama.com 1.02% 70.54x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.54% 45.76x
New Parents 2.30% 45.53x
Parenting & Pregnancy Resources 64.20% 27.08x
Baby Names 11.58% 26.01x
Parenting Blogs 2.42% 22.90x
Canada Shopping - Kitchenware 0.22% 19.30x
Numerology & Astrology 0.14% 14.87x
Child Development 0.43% 14.86x
Canada Consumer Product Cluster 0.65% 13.11x
Canadian Healthcare 0.14% 12.72x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female