Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 3.1 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 51.15% 50.53x
Parents with Kids 55.46% 47.45x
Health Conscious Expecting Parents 54.44% 38.48x
Pregnancy Resources Researchers 52.79% 38.27x
Tech-Savvy Moms 38.36% 37.96x
Women's Fitness Enthusiasts 36.43% 36.52x
Orlando Activities Researchers 31.82% 36.52x
Baby Products Buyers 49.22% 36.20x
Women's Fashion Magazine Readers 37.12% 35.87x
Home Custom Bedroom Decorators 28.55% 35.12x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Gap.

Location Composition Index
Gap 0.02% 1.37x
Old Navy 0.04% 1.31x
LOFT 0.02% 1.22x
Chicos 0.02% 1.19x
H&M 0.01% 1.18x
Zumiez 0.02% 1.16x
Aeropostale 0.02% 1.13x
Victoria's Secret 0.03% 1.13x
Buckle 0.02% 1.10x
American Eagle Outfitters 0.02% 1.08x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is mom365.com.

Website Composition Index
mom365.com 1.13% 51.02x
babble.com 2.30% 47.29x
nestedbean.com 2.36% 46.57x
babysleepmadesimple.com 1.41% 45.33x
healthychildren.org 2.70% 44.57x
gracobaby.com 1.81% 44.46x
pumpingmamas.com 1.27% 42.62x
kindredbravely.com 1.75% 42.61x
kidshealth.org 5.65% 42.59x
childhood.com 1.11% 41.15x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 5.87% 38.79x
Parenting & Children's Activities 2.09% 36.26x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 31.77x
Baby Names 21.75% 27.79x
Roleplay & Fantasy Games 0.19% 25.15x
Toys Shopping 0.65% 21.63x
London Tourism & Events 0.06% 21.56x
Canada Shopping - General Commerce 0.47% 20.60x
Hair & Beauty 0.13% 20.43x
Child Development 1.87% 20.38x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female