Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 2.1 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 54.24% 56.61x
Parents with Kids 55.78% 52.69x
Pregnancy Resources Researchers 56.11% 45.05x
Women's Fitness Enthusiasts 39.79% 44.58x
Orlando Activities Researchers 34.69% 43.26x
Women's Fashion Magazine Readers 41.59% 42.99x
Health Conscious Expecting Parents 58.50% 42.55x
Women's Health Researchers 38.86% 42.54x
Tech-Savvy Moms 41.10% 42.23x
Custom Home Lighting Shoppers 32.44% 41.87x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.04x
Carhartt 0.10% 1.01x
Maurices 0.01% 0.93x
Old Navy 0.01% 0.87x
Journeys 0.01% 0.82x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is medelabreastfeedingus.com.

Website Composition Index
medelabreastfeedingus.com 1.37% 73.98x
mom365.com 2.57% 64.77x
marchofdimes.org 1.37% 62.03x
gentlenursery.com 1.05% 61.74x
bounty.com 2.92% 61.04x
everydayfamily.com 1.16% 57.26x
babble.com 4.88% 53.80x
parent24.com 1.49% 53.31x
exclusivepumping.com 3.21% 49.31x
healthychildren.org 5.09% 49.18x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 7.90% 39.19x
Parenting & Children's Activities 2.65% 34.31x
Baby Names 22.22% 29.67x
Roleplay & Fantasy Games 0.34% 28.67x
Homeschooling 0.15% 27.55x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.23% 27.05x
Hipster Clothing 0.11% 26.52x
Memes & Comedy 0.09% 23.60x
Toys Shopping 1.21% 23.38x
Child Development 3.29% 23.16x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female