Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 1.1 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 47.42% 66.09x
Mature Parents 52.74% 55.21x
Health Conscious Expecting Parents 59.26% 51.03x
Pregnancy Resources Researchers 53.05% 50.59x
Baby Products Buyers 47.57% 47.35x
Tech-Savvy Moms 25.29% 41.19x
Fathers Day Celebrators 23.63% 40.38x
Women's Fitness Enthusiasts 20.88% 38.37x
Involved Parents 30.43% 36.57x
Essential Oils Enthusiasts 0.36% 36.57x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 1.46x
Buckle 0.02% 1.44x
Old Navy 0.03% 1.44x
Lane Bryant 0.02% 1.41x
Victoria's Secret 0.03% 1.36x
Mens Wearhouse 0.02% 1.34x
Chicos 0.01% 1.24x
Gymboree 0.01% 1.23x
Aeropostale 0.01% 1.21x
Express 0.01% 1.20x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.72% 83.77x
babynamewizard.com 4.61% 83.11x
motherrisingbirth.com 1.63% 81.82x
magicbabynames.com 1.62% 79.82x
loveourlittles.com 1.28% 78.95x
easybabylife.com 2.97% 75.65x
pregnancyfoodchecker.com 3.25% 74.69x
coffeeandcoos.com 1.17% 72.92x
exclusivepumping.com 5.62% 72.51x
babycenter.ca 11.24% 72.26x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 4.45% 62.78x
Parenting & Children's Activities 0.90% 54.91x
Baby Names 19.17% 36.39x
Parenting & Pregnancy Resources 64.38% 23.22x
Canada Shopping - Kitchenware 0.37% 22.85x
Canada Consumer Product Cluster 1.45% 22.64x
Numerology & Astrology 0.35% 21.92x
Assorted Topics (Television, Origami, Men's Health) 0.86% 19.43x
Beauty & Cosmetics 0.31% 18.10x
Canadian Universities 0.13% 17.99x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female