Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 3.9 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 57.80% 47.30x
Parents with Kids 60.98% 43.18x
Health Conscious Expecting Parents 62.37% 42.51x
Pregnancy Resources Researchers 62.48% 40.24x
Women's Fitness Enthusiasts 43.94% 35.93x
Women's Fashion Magazine Readers 43.05% 34.51x
Women's Health Researchers 43.53% 34.26x
Involved Parents 49.64% 33.84x
Tech-Savvy Moms 45.27% 33.78x
Orlando Activities Researchers 39.83% 33.65x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Supreme.

Location Composition Index
Supreme 0.01% 1.88x
Bonobos 0.11% 1.47x
Buckle 0.34% 1.38x
Jos A. Bank Clothiers 0.33% 1.35x
White House Black Market 0.41% 1.31x
Mens Wearhouse 0.52% 1.27x
Topshop 0.02% 1.21x
Johnston and Murphy 0.57% 1.16x
Uniqlo 0.02% 1.16x
Columbia 0.01% 1.04x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 6.27% 62.58x
pregnancy-info.net 3.83% 61.70x
countdowntopregnancy.com 1.36% 57.62x
firstresponse.com 2.66% 57.37x
easybabylife.com 3.18% 54.76x
thepumpingmommy.com 1.15% 54.22x
motherrisingbirth.com 2.82% 51.98x
justmommies.com 1.51% 51.96x
askdrsears.com 2.77% 51.94x
homemade-baby-food-recipes.com 1.17% 51.10x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.84% 26.60x
New Parents 20.10% 23.64x
Baby Names 25.18% 20.38x
Reproductive Health 3.24% 19.44x
Pet Forums 4.40% 19.03x
Parenting & Pregnancy Resources 60.07% 18.80x
Homeschooling 0.49% 18.33x
Assorted Topics (Television, Origami, Men's Health) 0.45% 17.76x
Toys Shopping 4.05% 16.82x
Travel, Food, Fashion & Fitness 3.19% 16.58x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female