Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 3.1 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 41.44% 34.55x
Pregnancy Resources Researchers 42.42% 32.98x
Parents with Kids 36.91% 31.29x
Mature Parents 54.06% 27.89x
Women's Fitness Enthusiasts 24.34% 27.19x
Women's Fashion Magazine Readers 24.43% 26.44x
Food Allergies Researchers 28.70% 26.02x
Child Car Seat Researchers 29.23% 25.80x
Trendy Shoe Shoppers 26.26% 25.70x
Fertility Treatment Researchers 30.38% 25.18x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.25x
Mens Wearhouse 0.45% 1.20x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.55% 75.40x
breastfeedingneeds.com 1.20% 73.58x
motherlove.com 1.18% 68.98x
fitpregnancy.com 13.96% 68.55x
breastfeeding-problems.com 1.00% 66.19x
pregnancy-info.net 8.37% 65.64x
babycenter.ca 1.71% 63.99x
countdowntopregnancy.com 2.12% 63.39x
homemade-baby-food-recipes.com 1.84% 63.15x
fertilityauthority.com 1.48% 62.81x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 6.07% 19.04x
New Parents 19.70% 16.78x
Baby Names 19.70% 15.52x
Pet Forums 3.44% 15.19x
Parenting & Pregnancy Resources 53.64% 15.16x
Reproductive Health 4.67% 13.94x
Toys Shopping 4.91% 13.34x
Travel, Food, Fashion & Fitness 2.88% 12.99x
Organic Beauty & Skincare Products 2.54% 12.47x
Parenting & Healthy Eating 42.60% 12.12x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female