Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 1.6 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 44.96% 61.93x
Parents with Kids 50.19% 57.05x
Pregnancy Resources Researchers 52.10% 45.36x
Health Conscious Expecting Parents 56.15% 44.64x
Baby Products Buyers 47.98% 41.94x
Tech-Savvy Moms 32.64% 40.52x
Women's Fitness Enthusiasts 28.82% 40.35x
Women's Fashion Magazine Readers 30.92% 38.77x
Orlando Activities Researchers 20.85% 37.41x
Involved Parents 35.58% 37.35x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is LOFT.

Location Composition Index
LOFT 0.03% 1.43x
Coach 0.01% 1.38x
Hollister 0.02% 1.33x
J. Crew 0.02% 1.31x
The Childrens Place 0.04% 1.31x
Belk 0.01% 1.30x
Mens Wearhouse 0.04% 1.26x
Zumiez 0.02% 1.26x
Buckle 0.03% 1.24x
Jos A. Bank Clothiers 0.02% 1.24x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is nestedbean.com.

Website Composition Index
nestedbean.com 1.25% 88.43x
pumpingmamas.com 1.47% 78.29x
motherrisingbirth.com 1.69% 72.98x
madeformums.com 6.35% 70.63x
exclusivepumping.com 5.04% 70.18x
easybabylife.com 2.30% 69.83x
avawomen.com 2.09% 69.71x
babycenter.ca 9.51% 69.55x
pregnancyfoodchecker.com 2.63% 69.10x
loveourlittles.com 1.40% 67.02x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 4.13% 45.64x
Parenting & Children's Activities 1.17% 44.14x
Baby Names 18.76% 33.74x
Toys Shopping 0.21% 25.75x
Roleplay & Fantasy Games 0.10% 24.82x
Parenting Blogs 1.01% 23.78x
Jokes & Riddles 0.10% 23.67x
Canada Shopping - Kitchenware 0.43% 23.26x
Foreign Language Education 0.26% 21.51x
Parenting & Pregnancy Resources 57.92% 21.04x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female