Explore the New & Expecting Parents Audience
Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the New & Expecting Parents audience.
INTERESTS
The New & Expecting Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.
| Interest | Composition | Index |
| Mature Parents | 59.89% | 46.25x |
| Parents with Kids | 60.51% | 43.77x |
| Pregnancy Resources Researchers | 60.21% | 40.58x |
| Health Conscious Expecting Parents | 60.48% | 40.44x |
| Baby Products Buyers | 51.44% | 34.44x |
| Women's Fitness Enthusiasts | 42.56% | 34.08x |
| Tech-Savvy Moms | 43.92% | 33.34x |
| Women's Health Researchers | 41.84% | 33.20x |
| Orlando Activities Researchers | 41.02% | 33.07x |
| Women's Fashion Magazine Readers | 43.29% | 32.77x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Curious about what else the New & Expecting Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.19x |
| Old Navy | 0.01% | 1.18x |
| The Childrens Place | 0.01% | 1.14x |
| Carhartt | 0.12% | 1.13x |
| Mens Wearhouse | 0.01% | 0.85x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Want to find more of the New & Expecting Parents audience in the real world?
Sign Up
WEBSITES
The New & Expecting Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New & Expecting Parents audience is fitpregnancy.com.
| Website | Composition | Index |
| fitpregnancy.com | 3.01% | 56.49x |
| pregnancy-info.net | 2.01% | 55.83x |
| firstresponse.com | 1.27% | 53.53x |
| lamaze.org | 1.12% | 50.02x |
| llli.org | 3.45% | 48.85x |
| magicbabynames.com | 2.05% | 48.42x |
| medelabreastfeedingus.com | 5.29% | 47.60x |
| bounty.com | 7.37% | 46.61x |
| aeroflowbreastpumps.com | 2.69% | 45.63x |
| thepumpingmommy.com | 1.10% | 43.70x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Want to see more of the websites the New & Expecting Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New & Expecting Parents audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 17.71% | 30.40x |
| Parenting & Children's Activities | 4.72% | 29.57x |
| Baby Names | 29.60% | 23.80x |
| Roleplay & Fantasy Games | 0.75% | 21.66x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 21.27x |
| Reproductive Health | 1.72% | 21.08x |
| Homeschooling | 0.47% | 20.26x |
| Pet Forums | 4.26% | 19.54x |
| Child Development | 9.58% | 19.51x |
| Toys Shopping | 2.60% | 19.22x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Want to see more of the Content Affinities the New & Expecting Parents audience visits?
Sign Up
DEMOGRAPHICS
The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the New & Expecting Parents audience?
Sign Up