NEW & EXPECTING PARENTS

Audience Size: 5.6 Million Devices

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Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the New & Expecting Parents audience.

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Pregnancy Resources Researchers.

Interest	Composition	Index
Pregnancy Resources Researchers	43.95%	22.22x
Parents with Kids	36.06%	21.87x
Mature Parents	53.51%	19.12x
Women's Fitness Enthusiasts	24.87%	18.11x
Women's Fashion Magazine Readers	23.92%	17.52x
Food Allergies Researchers	29.16%	17.23x
Tech-Savvy Moms	27.94%	16.96x
Hair Care Shoppers	22.76%	16.14x
Dog Lovers	21.58%	15.87x
Yogis	25.63%	15.79x

Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.

Index: A comparison of the New & Expecting Parents audience to the internet population.

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Supreme.

Location	Composition	Index
Supreme	0.00%	1.29x
Eddie Bauer	0.02%	1.17x
LL Bean	0.01%	1.13x
Express Outlets	0.00%	1.13x
Hugo Boss	0.02%	1.10x
Kate Spade	0.02%	1.07x
Madewell	0.01%	1.03x
Hollister	0.02%	1.03x
LOFT	0.04%	1.02x
REI	0.02%	1.02x

Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.

Index: A comparison of the New & Expecting Parents audience to the internet population.

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is pumpstation.com.

Website	Composition	Index
pumpstation.com	1.24%	54.20x
countdowntopregnancy.com	1.62%	51.57x
conceiveeasy.com	1.06%	50.92x
fitpregnancy.com	13.91%	48.94x
babycenter.ca	1.45%	47.18x
justmommies.com	3.27%	46.69x
pregnancy-info.net	6.95%	46.68x
homemade-baby-food-recipes.com	1.52%	46.68x
llli.org	2.46%	46.62x
exclusivepumping.com	2.06%	46.22x

Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.

Index: A comparison of the New & Expecting Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity	Composition	Index
Parenting & Children's Activities	7.46%	15.90x
New Parents	21.87%	14.24x
Baby Names	18.46%	13.67x
Parenting & Pregnancy Resources	55.16%	13.15x
Pet Forums	2.92%	13.04x
Assorted Topics #11273 (Television, Origami, Men's Health)	0.23%	11.57x
Parenting & Healthy Eating	39.67%	11.20x
Homeschooling	0.58%	11.09x
Travel, Food, Fashion & Fitness	2.63%	10.97x
Reproductive Health	5.73%	10.75x

Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.

Index: A comparison of the New & Expecting Parents audience to the internet population.

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female