Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 2.8 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 58.69% 38.56x
Parents with Kids 62.45% 35.33x
Pregnancy Resources Researchers 57.83% 32.22x
Health Conscious Expecting Parents 60.01% 31.34x
Orlando Activities Researchers 42.98% 29.64x
Women's Fashion Magazine Readers 46.60% 29.48x
Women's Fitness Enthusiasts 48.06% 29.08x
Tech-Savvy Moms 47.03% 28.95x
Home Custom Bedroom Decorators 40.34% 28.65x
Custom Home Lighting Shoppers 40.33% 28.65x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.85x
Zumiez 0.01% 1.51x
Banana Republic 0.01% 1.40x
American Eagle Outfitters 0.01% 1.39x
The Childrens Place 0.02% 1.36x
Aeropostale 0.01% 1.34x
Dressbarn 0.01% 1.32x
Lane Bryant 0.01% 1.30x
Journeys 0.02% 1.28x
Old Navy 0.02% 1.24x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is llli.org.

Website Composition Index
llli.org 1.55% 53.07x
medelabreastfeedingus.com 2.22% 52.09x
aeroflowbreastpumps.com 1.11% 51.56x
similac.com 1.10% 46.23x
bounty.com 3.88% 45.45x
mom365.com 3.72% 44.80x
marchofdimes.org 2.24% 44.46x
babycenter.ca 5.77% 42.89x
exclusivepumping.com 3.34% 41.92x
gentlenursery.com 1.49% 40.25x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 10.16% 24.89x
Parenting & Children's Activities 3.49% 22.68x
Teaching Abroad 0.05% 21.54x
Baby Names 23.19% 19.91x
Toys Shopping 1.45% 17.53x
Homeschooling 0.19% 16.89x
Child Development 4.82% 16.83x
Reproductive Health 0.57% 16.73x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 16.73x
Roleplay & Fantasy Games 0.36% 16.71x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female