Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 6 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 36.30% 21.51x
Pregnancy Resources Researchers 44.45% 21.16x
Mature Parents 52.15% 18.74x
Women's Fitness Enthusiasts 24.04% 17.41x
Women's Fashion Magazine Readers 23.06% 16.74x
Food Allergies Researchers 28.76% 16.47x
Tech-Savvy Moms 27.65% 16.14x
Hair Care Shoppers 22.07% 15.37x
Dog Lovers 20.98% 15.27x
Involved Parents 28.70% 15.09x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.22x
Eddie Bauer 0.01% 1.21x
Madewell 0.02% 1.15x
Free People 0.02% 1.10x
Ann Taylor 0.02% 1.09x
Intermix 0.01% 1.09x
The North Face 0.02% 1.08x
Chicos 0.04% 1.04x
Patagonia 0.01% 1.04x
Lane Bryant 0.04% 1.04x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is winbuzzer.com.

Website Composition Index
winbuzzer.com 0.08% 60.51x
mydish.com 0.06% 60.39x
mfgday.com 0.06% 59.18x
mossyoakproperties.com 0.05% 58.77x
tellmepinkorblue.com 0.08% 58.64x
cakematernity.com 0.08% 58.23x
health-and-parenting.com 0.06% 57.71x
thebabycorner.com 0.16% 57.19x
thepregnancyzone.com 0.06% 55.83x
pregmed.org 0.20% 55.33x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.55% 15.91x
New Parents 22.17% 13.83x
Baby Names 18.14% 13.65x
Parenting & Pregnancy Resources 54.15% 13.49x
Pet Forums 2.53% 12.62x
Parenting & Healthy Eating 38.42% 11.34x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.22% 11.22x
Travel, Food, Fashion & Fitness 2.39% 10.87x
Toys Shopping 6.13% 10.61x
Homeschooling 0.60% 10.57x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000