Explore the New & Expecting Parents Audience
Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New & Expecting Parents audience.
INTERESTS
The New & Expecting Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.
| Interest | Composition | Index |
| Mature Parents | 57.80% | 47.30x |
| Parents with Kids | 60.98% | 43.18x |
| Health Conscious Expecting Parents | 62.37% | 42.51x |
| Pregnancy Resources Researchers | 62.48% | 40.24x |
| Women's Fitness Enthusiasts | 43.94% | 35.93x |
| Women's Fashion Magazine Readers | 43.05% | 34.51x |
| Women's Health Researchers | 43.53% | 34.26x |
| Involved Parents | 49.64% | 33.84x |
| Tech-Savvy Moms | 45.27% | 33.78x |
| Orlando Activities Researchers | 39.83% | 33.65x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Curious about what else the New & Expecting Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.88x |
| Bonobos | 0.11% | 1.47x |
| Buckle | 0.34% | 1.38x |
| Jos A. Bank Clothiers | 0.33% | 1.35x |
| White House Black Market | 0.41% | 1.31x |
| Mens Wearhouse | 0.52% | 1.27x |
| Topshop | 0.02% | 1.21x |
| Johnston and Murphy | 0.57% | 1.16x |
| Uniqlo | 0.02% | 1.16x |
| Columbia | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Want to find more of the New & Expecting Parents audience in the real world?
Sign Up
WEBSITES
The New & Expecting Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New & Expecting Parents audience is fitpregnancy.com.
| Website | Composition | Index |
| fitpregnancy.com | 6.27% | 62.58x |
| pregnancy-info.net | 3.83% | 61.70x |
| countdowntopregnancy.com | 1.36% | 57.62x |
| firstresponse.com | 2.66% | 57.37x |
| easybabylife.com | 3.18% | 54.76x |
| thepumpingmommy.com | 1.15% | 54.22x |
| motherrisingbirth.com | 2.82% | 51.98x |
| justmommies.com | 1.51% | 51.96x |
| askdrsears.com | 2.77% | 51.94x |
| homemade-baby-food-recipes.com | 1.17% | 51.10x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Want to see more of the websites the New & Expecting Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 4.84% | 26.60x |
| New Parents | 20.10% | 23.64x |
| Baby Names | 25.18% | 20.38x |
| Reproductive Health | 3.24% | 19.44x |
| Pet Forums | 4.40% | 19.03x |
| Parenting & Pregnancy Resources | 60.07% | 18.80x |
| Homeschooling | 0.49% | 18.33x |
| Assorted Topics (Television, Origami, Men's Health) | 0.45% | 17.76x |
| Toys Shopping | 4.05% | 16.82x |
| Travel, Food, Fashion & Fitness | 3.19% | 16.58x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Want to see more of the Content Affinities the New & Expecting Parents audience visits?
Sign Up
DEMOGRAPHICS
The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the New & Expecting Parents audience?
Sign Up