Explore the New & Expecting Parents Audience
Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the New & Expecting Parents audience.
INTERESTS
The New & Expecting Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.
| Interest | Composition | Index |
| Mature Parents | 53.15% | 50.32x |
| Parents with Kids | 55.71% | 47.78x |
| Pregnancy Resources Researchers | 54.29% | 39.79x |
| Health Conscious Expecting Parents | 54.83% | 39.04x |
| Tech-Savvy Moms | 39.80% | 38.62x |
| Orlando Activities Researchers | 32.77% | 38.46x |
| Women's Fitness Enthusiasts | 40.26% | 38.36x |
| Home Custom Bedroom Decorators | 30.38% | 36.85x |
| Custom Home Lighting Shoppers | 30.38% | 36.84x |
| Women's Fashion Magazine Readers | 41.93% | 36.45x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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APPAREL RETAILERS
The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.95x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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WEBSITES
The New & Expecting Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New & Expecting Parents audience is mom365.com.
| Website | Composition | Index |
| mom365.com | 1.59% | 68.50x |
| bounty.com | 1.93% | 65.98x |
| babble.com | 2.90% | 57.89x |
| parent24.com | 1.01% | 57.65x |
| nestedbean.com | 3.15% | 55.14x |
| easybabylife.com | 1.66% | 53.11x |
| gracobaby.com | 2.08% | 52.95x |
| healthychildren.org | 3.11% | 51.68x |
| babysleepmadesimple.com | 1.48% | 50.76x |
| exclusivepumping.com | 3.58% | 50.64x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New & Expecting Parents audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 6.33% | 38.29x |
| Parenting & Children's Activities | 2.19% | 34.71x |
| Hipster Clothing | 0.08% | 32.40x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.16% | 28.19x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 27.69x |
| Baby Names | 21.40% | 27.60x |
| Roleplay & Fantasy Games | 0.25% | 25.53x |
| Cheerleading | 0.09% | 24.14x |
| Alternative Movie Streaming | 0.06% | 22.02x |
| Toys Shopping | 0.83% | 21.78x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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DEMOGRAPHICS
The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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