Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 2.4 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 57.89% 42.42x
Health Conscious Expecting Parents 62.27% 41.38x
Pregnancy Resources Researchers 62.46% 40.56x
Parents with Kids 57.29% 39.52x
Baby Products Buyers 50.27% 33.73x
Child Car Seat Researchers 43.70% 29.16x
Fertility Treatment Researchers 42.99% 28.80x
Food Allergies Researchers 42.46% 28.64x
Involved Parents 43.84% 28.45x
Tech-Savvy Moms 39.17% 27.56x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Supreme.

Location Composition Index
Supreme 0.03% 2.15x
LL Bean 0.01% 1.37x
Mens Wearhouse 0.65% 1.32x
Buckle 0.22% 1.24x
Eddie Bauer 0.04% 1.21x
Jos A. Bank Clothiers 0.36% 1.20x
Express Outlets 0.01% 1.20x
Johnston and Murphy 0.16% 1.13x
White House Black Market 0.24% 1.11x
Forever 21 0.06% 1.08x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 2.12% 82.19x
breastfeedingneeds.com 1.63% 80.49x
motherlove.com 1.49% 78.52x
conceiveeasy.com 1.07% 78.17x
fitpregnancy.com 16.71% 75.83x
babycareadvice.com 1.36% 75.75x
pregnancy-info.net 10.01% 74.58x
breastfeeding-problems.com 1.24% 74.30x
countdowntopregnancy.com 2.83% 70.43x
fertilityauthority.com 1.71% 69.19x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 9.64% 28.82x
New Parents 33.00% 22.73x
Baby Names 31.58% 19.06x
Pet Forums 6.45% 17.97x
Parenting & Pregnancy Resources 73.29% 17.33x
Homeschooling 0.84% 16.99x
Child Development 16.99% 16.91x
Assorted Topics (Television, Origami, Men's Health) 0.26% 16.86x
Reproductive Health 6.87% 16.52x
Toys Shopping 6.93% 16.28x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female