Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 3.2 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 58.11% 45.69x
Parents with Kids 58.65% 43.03x
Pregnancy Resources Researchers 60.41% 39.49x
Health Conscious Expecting Parents 60.80% 37.92x
Baby Products Buyers 50.73% 34.48x
Women's Fitness Enthusiasts 40.32% 34.32x
Tech-Savvy Moms 40.97% 33.80x
Women's Fashion Magazine Readers 41.28% 33.24x
Women's Health Researchers 39.19% 33.21x
Orlando Activities Researchers 38.81% 32.93x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.42x
Lane Bryant 0.01% 1.40x
Victoria's Secret 0.01% 1.24x
Maurices 0.01% 1.09x
Carhartt 0.14% 1.04x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 1.85% 59.67x
pregnancy-info.net 1.43% 58.95x
llli.org 2.79% 54.53x
magicbabynames.com 1.52% 54.16x
medelabreastfeedingus.com 4.15% 53.28x
aeroflowbreastpumps.com 2.08% 52.30x
bounty.com 6.12% 47.88x
preeclampsia.org 1.12% 47.85x
similac.com 2.09% 46.38x
marchofdimes.org 4.26% 44.80x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 15.35% 30.42x
Parenting & Children's Activities 4.48% 29.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 26.36x
Baby Names 29.26% 23.68x
Reproductive Health 1.19% 21.19x
Roleplay & Fantasy Games 0.60% 20.19x
Child Development 7.85% 20.17x
Toys Shopping 2.19% 19.62x
Homeschooling 0.37% 19.30x
Cheerleading 0.58% 18.79x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female