Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 5.6 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 43.95% 22.22x
Parents with Kids 36.06% 21.87x
Mature Parents 53.51% 19.12x
Women's Fitness Enthusiasts 24.87% 18.11x
Women's Fashion Magazine Readers 23.92% 17.52x
Food Allergies Researchers 29.16% 17.23x
Tech-Savvy Moms 27.94% 16.96x
Hair Care Shoppers 22.76% 16.14x
Dog Lovers 21.58% 15.87x
Yogis 25.63% 15.79x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Supreme.

Location Composition Index
Supreme 0.00% 1.29x
Eddie Bauer 0.02% 1.17x
LL Bean 0.01% 1.13x
Express Outlets 0.00% 1.13x
Hugo Boss 0.02% 1.10x
Kate Spade 0.02% 1.07x
Madewell 0.01% 1.03x
Hollister 0.02% 1.03x
LOFT 0.04% 1.02x
REI 0.02% 1.02x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.24% 54.20x
countdowntopregnancy.com 1.62% 51.57x
conceiveeasy.com 1.06% 50.92x
fitpregnancy.com 13.91% 48.94x
babycenter.ca 1.45% 47.18x
justmommies.com 3.27% 46.69x
pregnancy-info.net 6.95% 46.68x
homemade-baby-food-recipes.com 1.52% 46.68x
llli.org 2.46% 46.62x
exclusivepumping.com 2.06% 46.22x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.46% 15.90x
New Parents 21.87% 14.24x
Baby Names 18.46% 13.67x
Parenting & Pregnancy Resources 55.16% 13.15x
Pet Forums 2.92% 13.04x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.23% 11.57x
Parenting & Healthy Eating 39.67% 11.20x
Homeschooling 0.58% 11.09x
Travel, Food, Fashion & Fitness 2.63% 10.97x
Reproductive Health 5.73% 10.75x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female