Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 6.1 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 43.33% 24.43x
Pregnancy Resources Researchers 41.96% 23.92x
Parents with Kids 36.74% 22.78x
Mature Parents 53.81% 20.11x
Women's Fitness Enthusiasts 24.71% 19.86x
Women's Fashion Magazine Readers 24.05% 19.34x
Food Allergies Researchers 28.72% 18.80x
Trendy Shoe Shoppers 28.29% 18.45x
Tech-Savvy Moms 29.08% 18.25x
Hair Care Shoppers 22.63% 18.03x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Madewell.

Location Composition Index
Madewell 0.03% 1.33x
Gymboree 0.04% 1.28x
Ann Taylor 0.03% 1.24x
Free People 0.03% 1.23x
Banana Republic 0.05% 1.20x
Chicos 0.05% 1.20x
American Apparel 0.04% 1.18x
Levi Strauss 0.01% 1.18x
Eddie Bauer 0.02% 1.18x
Kate Spade 0.02% 1.17x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.03% 54.05x
countdowntopregnancy.com 1.30% 50.79x
fitpregnancy.com 10.83% 50.39x
babycenter.ca 1.18% 47.17x
justmommies.com 2.51% 47.10x
homemade-baby-food-recipes.com 1.29% 46.90x
pregnancy-info.net 6.31% 46.10x
easybabylife.com 3.46% 46.07x
fertilityauthority.com 1.20% 45.96x
motherrisingbirth.com 2.98% 45.58x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 6.71% 16.89x
New Parents 20.18% 15.15x
Baby Names 18.31% 14.61x
Pet Forums 3.11% 14.20x
Parenting & Pregnancy Resources 53.65% 13.84x
Assorted Topics (Television, Origami, Men's Health) 0.22% 12.70x
Homeschooling 0.54% 12.25x
Reproductive Health 5.44% 11.91x
Toys Shopping 5.62% 11.78x
Travel, Food, Fashion & Fitness 2.76% 11.77x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female