NEW & EXPECTING PARENTS
Audience Size: 3.9 Million Devices
Explore the New & Expecting Parents Audience
Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New & Expecting Parents audience.
As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.
|Parents with Kids||60.98%||43.18x|
|Health Conscious Expecting Parents||62.37%||42.51x|
|Pregnancy Resources Researchers||62.48%||40.24x|
|Women's Fitness Enthusiasts||43.94%||35.93x|
|Women's Fashion Magazine Readers||43.05%||34.51x|
|Women's Health Researchers||43.53%||34.26x|
|Orlando Activities Researchers||39.83%||33.65x|
As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Supreme.
|Jos A. Bank Clothiers||0.33%||1.35x|
|White House Black Market||0.41%||1.31x|
|Johnston and Murphy||0.57%||1.16x|
As seen below, the highest indexing website for the New & Expecting Parents audience is fitpregnancy.com.
As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.
|Parenting & Children's Activities||4.84%||26.60x|
|Parenting & Pregnancy Resources||60.07%||18.80x|
|Assorted Topics (Television, Origami, Men's Health)||0.45%||17.76x|
|Travel, Food, Fashion & Fitness||3.19%||16.58x|