Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 4 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 57.60% 48.35x
Parents with Kids 59.31% 44.97x
Health Conscious Expecting Parents 61.27% 42.90x
Pregnancy Resources Researchers 61.54% 41.28x
Women's Fitness Enthusiasts 44.52% 36.99x
Orlando Activities Researchers 39.57% 35.52x
Women's Fashion Magazine Readers 43.90% 35.43x
Tech-Savvy Moms 44.81% 35.33x
Women's Health Researchers 44.05% 35.26x
Food Allergies Researchers 46.00% 34.32x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.35x
Tommy Bahama 0.01% 1.19x
The North Face 0.01% 1.16x
Lululemon 0.03% 1.15x
Uniqlo 0.01% 1.13x
Chicos 0.03% 1.09x
Free People 0.02% 1.09x
Lane Bryant 0.03% 1.07x
Urban Outfitters 0.02% 1.07x
Jos A. Bank Clothiers 0.03% 1.07x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 4.91% 67.26x
pregnancy-info.net 3.04% 66.54x
firstresponse.com 2.11% 62.27x
countdowntopregnancy.com 1.20% 61.35x
easybabylife.com 2.86% 57.69x
thepumpingmommy.com 1.14% 57.05x
justmommies.com 1.19% 53.30x
motherrisingbirth.com 2.54% 53.01x
homemade-baby-food-recipes.com 1.10% 52.91x
checkpregnancy.com 2.07% 51.66x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.64% 25.84x
New Parents 18.81% 24.58x
Baby Names 25.73% 20.92x
Pet Forums 4.00% 20.34x
Reproductive Health 2.63% 20.16x
Parenting & Pregnancy Resources 59.52% 18.93x
Homeschooling 0.48% 18.38x
Travel, Food, Fashion & Fitness 3.04% 17.73x
Assorted Topics (Television, Origami, Men's Health) 0.97% 17.71x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 17.63x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female