Explore the New & Expecting Parents Audience
Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the New & Expecting Parents audience.
INTERESTS
The New & Expecting Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.
| Interest | Composition | Index |
| Mature Parents | 57.89% | 42.42x |
| Health Conscious Expecting Parents | 62.27% | 41.38x |
| Pregnancy Resources Researchers | 62.46% | 40.56x |
| Parents with Kids | 57.29% | 39.52x |
| Baby Products Buyers | 50.27% | 33.73x |
| Child Car Seat Researchers | 43.70% | 29.16x |
| Fertility Treatment Researchers | 42.99% | 28.80x |
| Food Allergies Researchers | 42.46% | 28.64x |
| Involved Parents | 43.84% | 28.45x |
| Tech-Savvy Moms | 39.17% | 27.56x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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APPAREL RETAILERS
The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.03% | 2.15x |
| LL Bean | 0.01% | 1.37x |
| Mens Wearhouse | 0.65% | 1.32x |
| Buckle | 0.22% | 1.24x |
| Eddie Bauer | 0.04% | 1.21x |
| Jos A. Bank Clothiers | 0.36% | 1.20x |
| Express Outlets | 0.01% | 1.20x |
| Johnston and Murphy | 0.16% | 1.13x |
| White House Black Market | 0.24% | 1.11x |
| Forever 21 | 0.06% | 1.08x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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WEBSITES
The New & Expecting Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New & Expecting Parents audience is pumpstation.com.
| Website | Composition | Index |
| pumpstation.com | 2.12% | 82.19x |
| breastfeedingneeds.com | 1.63% | 80.49x |
| motherlove.com | 1.49% | 78.52x |
| conceiveeasy.com | 1.07% | 78.17x |
| fitpregnancy.com | 16.71% | 75.83x |
| babycareadvice.com | 1.36% | 75.75x |
| pregnancy-info.net | 10.01% | 74.58x |
| breastfeeding-problems.com | 1.24% | 74.30x |
| countdowntopregnancy.com | 2.83% | 70.43x |
| fertilityauthority.com | 1.71% | 69.19x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 9.64% | 28.82x |
| New Parents | 33.00% | 22.73x |
| Baby Names | 31.58% | 19.06x |
| Pet Forums | 6.45% | 17.97x |
| Parenting & Pregnancy Resources | 73.29% | 17.33x |
| Homeschooling | 0.84% | 16.99x |
| Child Development | 16.99% | 16.91x |
| Assorted Topics (Television, Origami, Men's Health) | 0.26% | 16.86x |
| Reproductive Health | 6.87% | 16.52x |
| Toys Shopping | 6.93% | 16.28x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
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DEMOGRAPHICS
The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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