NEW & EXPECTING PARENTS

Audience Size: 6 Million Devices

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Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the New & Expecting Parents audience.

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Parents with Kids.

Interest	Composition	Index
Parents with Kids	36.30%	21.51x
Pregnancy Resources Researchers	44.45%	21.16x
Mature Parents	52.15%	18.74x
Women's Fitness Enthusiasts	24.04%	17.41x
Women's Fashion Magazine Readers	23.06%	16.74x
Food Allergies Researchers	28.76%	16.47x
Tech-Savvy Moms	27.65%	16.14x
Hair Care Shoppers	22.07%	15.37x
Dog Lovers	20.98%	15.27x
Involved Parents	28.70%	15.09x

Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.

Index: A comparison of the New & Expecting Parents audience to the internet population.

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Levi Strauss.

Location	Composition	Index
Levi Strauss	0.01%	1.22x
Eddie Bauer	0.01%	1.21x
Madewell	0.02%	1.15x
Free People	0.02%	1.10x
Ann Taylor	0.02%	1.09x
Intermix	0.01%	1.09x
The North Face	0.02%	1.08x
Chicos	0.04%	1.04x
Patagonia	0.01%	1.04x
Lane Bryant	0.04%	1.04x

Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.

Index: A comparison of the New & Expecting Parents audience to the internet population.

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is winbuzzer.com.

Website	Composition	Index
winbuzzer.com	0.08%	60.51x
mydish.com	0.06%	60.39x
mfgday.com	0.06%	59.18x
mossyoakproperties.com	0.05%	58.77x
tellmepinkorblue.com	0.08%	58.64x
cakematernity.com	0.08%	58.23x
health-and-parenting.com	0.06%	57.71x
thebabycorner.com	0.16%	57.19x
thepregnancyzone.com	0.06%	55.83x
pregmed.org	0.20%	55.33x

Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.

Index: A comparison of the New & Expecting Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity	Composition	Index
Parenting & Children's Activities	7.55%	15.91x
New Parents	22.17%	13.83x
Baby Names	18.14%	13.65x
Parenting & Pregnancy Resources	54.15%	13.49x
Pet Forums	2.53%	12.62x
Parenting & Healthy Eating	38.42%	11.34x
Assorted Topics #11273 (Television, Origami, Men's Health)	0.22%	11.22x
Travel, Food, Fashion & Fitness	2.39%	10.87x
Toys Shopping	6.13%	10.61x
Homeschooling	0.60%	10.57x

Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.

Index: A comparison of the New & Expecting Parents audience to the internet population.

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age and income brackets.

Age

18-24

Income

Under $25,000