Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 3 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 56.23% 79.13x
Health Conscious Expecting Parents 64.16% 70.23x
Pregnancy Resources Researchers 65.71% 68.99x
Parents with Kids 57.85% 68.70x
Baby Products Buyers 53.83% 60.38x
Child Car Seat Researchers 44.17% 51.79x
Food Allergies Researchers 40.08% 48.81x
Fertility Treatment Researchers 43.79% 47.95x
Tech-Savvy Moms 37.41% 47.55x
Involved Parents 41.01% 46.43x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Supreme.

Location Composition Index
Supreme 0.02% 1.55x
Bonobos 0.10% 1.42x
Jos A. Bank Clothiers 0.39% 1.33x
Mens Wearhouse 0.64% 1.32x
White House Black Market 0.34% 1.24x
Buckle 0.26% 1.21x
Lululemon 0.06% 1.16x
Club Monaco 0.02% 1.08x
REI 0.02% 1.06x
Urban Outfitters 0.06% 1.06x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.63% 63.95x
breastfeedingneeds.com 1.27% 62.80x
motherlove.com 1.09% 62.37x
fitpregnancy.com 12.33% 61.01x
pregnancy-info.net 7.46% 60.21x
babycareadvice.com 1.09% 59.88x
countdowntopregnancy.com 2.26% 57.06x
fertilityauthority.com 1.26% 55.59x
firstresponse.com 5.12% 54.34x
easybabylife.com 5.25% 53.76x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 11.17% 39.82x
New Parents 35.06% 30.76x
Baby Names 34.10% 24.71x
Assorted Topics (Television, Origami, Men's Health) 0.28% 23.76x
Pet Forums 6.45% 23.45x
Reproductive Health 6.55% 22.66x
Homeschooling 0.80% 22.41x
Toys Shopping 7.25% 21.67x
Parenting & Pregnancy Resources 78.61% 21.40x
Child Development 17.41% 21.01x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female