Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 4.6 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 59.16% 38.56x
Parents with Kids 60.88% 36.36x
Health Conscious Expecting Parents 58.89% 35.53x
Pregnancy Resources Researchers 59.22% 34.77x
Women's Fitness Enthusiasts 42.90% 30.00x
Baby Products Buyers 50.47% 29.50x
Women's Fashion Magazine Readers 42.96% 29.29x
Women's Health Researchers 42.05% 28.90x
Orlando Activities Researchers 40.45% 28.26x
Tech-Savvy Moms 45.72% 28.03x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.49x
Express Outlets 0.01% 1.38x
Madewell 0.02% 1.22x
Dressbarn 0.03% 1.20x
Uniqlo 0.01% 1.13x
Tommy Bahama 0.01% 1.12x
Jos A. Bank Clothiers 0.04% 1.10x
American Apparel 0.02% 1.10x
Carhartt 0.30% 1.08x
The North Face 0.01% 1.06x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 3.45% 48.14x
pregnancy-info.net 2.15% 47.62x
firstresponse.com 1.48% 45.04x
easybabylife.com 2.27% 40.25x
magicbabynames.com 2.24% 38.45x
lamaze.org 1.14% 38.37x
llli.org 3.50% 38.17x
bounty.com 7.85% 37.49x
checkpregnancy.com 1.55% 37.39x
medelabreastfeedingus.com 5.52% 37.29x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.42% 23.53x
New Parents 17.87% 22.91x
Baby Names 26.38% 18.85x
Reproductive Health 2.29% 17.60x
Pet Forums 3.76% 17.58x
Homeschooling 0.47% 16.96x
Parenting & Pregnancy Resources 60.39% 16.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 15.61x
Travel, Food, Fashion & Fitness 2.90% 15.44x
Assorted Topics (Television, Origami, Men's Health) 1.36% 15.15x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female