Explore the New & Expecting Parents Audience
Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New & Expecting Parents audience.
INTERESTS
The New & Expecting Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New & Expecting Parents audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 61.90% | 59.36x |
| Mature Parents | 57.97% | 57.67x |
| Parents with Kids | 52.85% | 55.72x |
| Pregnancy Resources Researchers | 43.05% | 45.74x |
| Military Families | 37.92% | 42.29x |
| Child Car Seat Researchers | 47.23% | 42.06x |
| Baby Products Buyers | 37.70% | 40.15x |
| Fathers Day Celebrators | 17.96% | 39.37x |
| Fertility Treatment Researchers | 48.25% | 35.88x |
| Online Health Researchers | 16.72% | 35.71x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Curious about what else the New & Expecting Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.46x |
| Mens Wearhouse | 0.02% | 1.44x |
| American Eagle Outfitters | 0.02% | 1.41x |
| White House Black Market | 0.02% | 1.35x |
| Dressbarn | 0.01% | 1.33x |
| Maurices | 0.04% | 1.32x |
| Lululemon | 0.01% | 1.29x |
| LOFT | 0.01% | 1.24x |
| Michael Kors | 0.01% | 1.20x |
| Old Navy | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Want to find more of the New & Expecting Parents audience in the real world?
Sign Up
WEBSITES
The New & Expecting Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New & Expecting Parents audience is pumpingmamas.com.
| Website | Composition | Index |
| pumpingmamas.com | 1.50% | 85.94x |
| oh-yellow.com | 1.06% | 76.62x |
| mamaoffive.com | 2.16% | 75.91x |
| exclusivepumping.com | 4.83% | 74.52x |
| motherrisingbirth.com | 1.01% | 74.22x |
| themommyhoodclub.com | 1.19% | 73.81x |
| allnaturalmothering.com | 1.03% | 73.52x |
| upsidedad.com | 1.06% | 72.01x |
| gentlenursery.com | 1.25% | 71.19x |
| theexperiencedmama.com | 1.02% | 70.54x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Want to see more of the websites the New & Expecting Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New & Expecting Parents audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.54% | 45.76x |
| New Parents | 2.30% | 45.53x |
| Parenting & Pregnancy Resources | 64.20% | 27.08x |
| Baby Names | 11.58% | 26.01x |
| Parenting Blogs | 2.42% | 22.90x |
| Canada Shopping - Kitchenware | 0.22% | 19.30x |
| Numerology & Astrology | 0.14% | 14.87x |
| Child Development | 0.43% | 14.86x |
| Canada Consumer Product Cluster | 0.65% | 13.11x |
| Canadian Healthcare | 0.14% | 12.72x |
Composition Percentage:
The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Want to see more of the Content Affinities the New & Expecting Parents audience visits?
Sign Up
DEMOGRAPHICS
The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the New & Expecting Parents audience?
Sign Up