Dstillery Audiences

NEW & EXPECTING PARENTS

Audience Size: 3.5 Million Devices

Explore the New & Expecting Parents Audience

Below you'll find more information about the New & Expecting Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the New & Expecting Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New & Expecting Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New & Expecting Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 59.89% 46.25x
Parents with Kids 60.51% 43.77x
Pregnancy Resources Researchers 60.21% 40.58x
Health Conscious Expecting Parents 60.48% 40.44x
Baby Products Buyers 51.44% 34.44x
Women's Fitness Enthusiasts 42.56% 34.08x
Tech-Savvy Moms 43.92% 33.34x
Women's Health Researchers 41.84% 33.20x
Orlando Activities Researchers 41.02% 33.07x
Women's Fashion Magazine Readers 43.29% 32.77x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Interest attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New & Expecting Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New & Expecting Parents audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.19x
Old Navy 0.01% 1.18x
The Childrens Place 0.01% 1.14x
Carhartt 0.12% 1.13x
Mens Wearhouse 0.01% 0.85x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Location attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New & Expecting Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New & Expecting Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 3.01% 56.49x
pregnancy-info.net 2.01% 55.83x
firstresponse.com 1.27% 53.53x
lamaze.org 1.12% 50.02x
llli.org 3.45% 48.85x
magicbabynames.com 2.05% 48.42x
medelabreastfeedingus.com 5.29% 47.60x
bounty.com 7.37% 46.61x
aeroflowbreastpumps.com 2.69% 45.63x
thepumpingmommy.com 1.10% 43.70x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Web attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New & Expecting Parents audience is New Parents.

Content Affinity Composition Index
New Parents 17.71% 30.40x
Parenting & Children's Activities 4.72% 29.57x
Baby Names 29.60% 23.80x
Roleplay & Fantasy Games 0.75% 21.66x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 21.27x
Reproductive Health 1.72% 21.08x
Homeschooling 0.47% 20.26x
Pet Forums 4.26% 19.54x
Child Development 9.58% 19.51x
Toys Shopping 2.60% 19.22x
Composition Percentage: The overlap percentage between the New & Expecting Parents audience and the Content Affinity attribute.
Index: A comparison of the New & Expecting Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New & Expecting Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female