Dstillery Audiences

NEWLY RECRUITED MILITARY PERSONNEL

Audience Size: 1.6 Million Devices

Explore the Newly Recruited Military Personnel Audience

Below you'll find more information about the Newly Recruited Military Personnel audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Newly Recruited Military Personnel audience.

Dstillery Crafted Audiences

INTERESTS

The Newly Recruited Military Personnel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Newly Recruited Military Personnel audience is Military Benefits Researchers.

Interest Composition Index
Military Benefits Researchers 37.49% 60.08x
Military Servicemembers & Veterans 48.80% 51.68x
Marines 28.74% 50.01x
Federal Employees 35.49% 48.50x
Conservative News Readers 45.99% 34.92x
Readers of Jewish Content 19.67% 29.83x
Outdoors Enthusiasts 26.00% 29.70x
Nature and Outdoors Book Readers 13.07% 26.96x
Men's Health Researchers 8.63% 26.79x
Getting Off the Grid Travelers 17.48% 26.39x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Interest attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Newly Recruited Military Personnel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Newly Recruited Military Personnel audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.61x
Chicos 0.02% 1.57x
Zumiez 0.02% 1.25x
Maurices 0.04% 1.23x
Express 0.01% 1.23x
Buckle 0.01% 1.14x
Old Navy 0.02% 1.06x
Urban Outfitters 0.01% 0.99x
American Eagle Outfitters 0.01% 0.95x
H&M 0.01% 0.93x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Location attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Newly Recruited Military Personnel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Newly Recruited Military Personnel audience is bearingarms.com.

Website Composition Index
bearingarms.com 1.54% 78.86x
militarybenefits.info 4.46% 76.99x
americanmilitarynews.com 7.82% 73.91x
gopdailybrief.com 1.81% 73.61x
100percentfedup.com 1.12% 73.06x
frontlinevideos.com 1.10% 70.25x
americanjournaldaily.com 1.47% 67.29x
beckernews.com 1.11% 65.59x
taphaps.com 1.31% 64.97x
marinecorpstimes.com 1.83% 64.54x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Web attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Newly Recruited Military Personnel audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 2.18% 50.51x
Police Gear 0.20% 36.87x
Gun Enthusiast - Rifles & Ammo 1.39% 26.01x
Public Policy Media 1.11% 23.34x
Muscle Cars 6.00% 22.53x
Conservatives & Conspiracies 2.46% 22.05x
Assorted Topics (Power Trains, Drones, Web Design) 0.09% 21.97x
Assorted Topics (Television, Origami, Men's Health) 0.58% 21.29x
Survival Guides 0.08% 19.33x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.81% 18.88x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Content Affinity attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Newly Recruited Military Personnel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male