Dstillery Audiences

NEWLY RECRUITED MILITARY PERSONNEL

Audience Size: 4 Million Devices

Explore the Newly Recruited Military Personnel Audience

Below you'll find more information about the Newly Recruited Military Personnel audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Newly Recruited Military Personnel audience.

Dstillery Crafted Audiences

INTERESTS

The Newly Recruited Military Personnel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Newly Recruited Military Personnel audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 50.99% 32.53x
Marines 39.84% 31.37x
Military Benefits Researchers 41.13% 29.08x
Gun Violence Researchers 34.78% 26.11x
Conservative News Readers 31.97% 24.65x
Texas Activity Researchers 26.10% 22.99x
Retired Government Employees 27.25% 22.05x
Retired Health Insurance Researchers 26.52% 21.99x
Federal Employee Benefits Researchers 26.85% 21.91x
Law Enforcement Officers 29.24% 21.52x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Interest attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Newly Recruited Military Personnel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Newly Recruited Military Personnel audience is Belk.

Location Composition Index
Belk 0.02% 1.60x
Buckle 0.35% 1.47x
Jos A. Bank Clothiers 0.28% 1.20x
White House Black Market 0.36% 1.19x
Mens Wearhouse 0.46% 1.17x
Johnston and Murphy 0.48% 1.02x
Lane Bryant 0.04% 0.93x
Zumiez 0.06% 0.88x
Charlotte Russe 0.04% 0.87x
Bonobos 0.06% 0.86x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Location attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Newly Recruited Military Personnel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Newly Recruited Military Personnel audience is goarmy.com.

Website Composition Index
goarmy.com 1.05% 57.53x
usanewsflash.com 1.14% 49.41x
todaysmilitary.com 1.51% 46.84x
endingthefed.com 1.13% 46.33x
westernjournalism.com 1.38% 44.63x
theveteranssite.com 1.35% 42.88x
militaryspot.com 1.24% 41.25x
nationalguard.com 4.21% 40.53x
madworldnews.com 1.60% 40.35x
usni.org 3.42% 40.02x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Web attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Newly Recruited Military Personnel audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 3.03% 24.43x
US Military Cluster 30.28% 18.94x
Right Wing Blogs - Conspiracy Theories 9.80% 18.67x
Military & Law Enforcement 11.83% 17.62x
Survival Guides 0.32% 17.52x
Muscle Cars 12.58% 17.34x
Assorted Topics (Viral Media, Paid Traffic) 0.11% 15.91x
Cars, Travel & Food 0.40% 15.33x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.48% 15.32x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.67% 14.69x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Content Affinity attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Newly Recruited Military Personnel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female