Dstillery Audiences

NEWLY RECRUITED MILITARY PERSONNEL

Audience Size: 2.9 Million Devices

Explore the Newly Recruited Military Personnel Audience

Below you'll find more information about the Newly Recruited Military Personnel audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Newly Recruited Military Personnel audience.

Dstillery Crafted Audiences

INTERESTS

The Newly Recruited Military Personnel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Newly Recruited Military Personnel audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 70.73% 19.27x
Conservative News Readers 23.83% 16.55x
Civil War History Buff 27.98% 16.08x
Voters 28.07% 15.41x
Off the Grid Living Enthusiasts 28.67% 15.21x
Legal Help Seekers 27.39% 15.06x
Retired Government Employees 21.74% 15.06x
Federal Employees 26.39% 15.02x
Pilots 21.32% 14.53x
Tea Party Policy Supporters 22.06% 14.44x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Interest attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Newly Recruited Military Personnel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Newly Recruited Military Personnel audience is Belk.

Location Composition Index
Belk 0.02% 1.29x
Carhartt 0.20% 1.05x
Express Outlets 0.00% 1.01x
American Eagle Outfitters 0.05% 0.92x
Old Navy 0.05% 0.91x
LOFT 0.03% 0.91x
Charlotte Russe 0.02% 0.91x
Aeropostale 0.03% 0.91x
Brooks Brothers 0.03% 0.89x
Coach 0.05% 0.88x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Location attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Newly Recruited Military Personnel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Newly Recruited Military Personnel audience is goarmy.com.

Website Composition Index
goarmy.com 4.56% 84.87x
patriotjournal.com 1.41% 73.57x
joeforamerica.com 1.59% 69.61x
patriotchronicle.com 1.40% 69.46x
armystudyguide.com 1.20% 69.22x
dodhousingnetwork.com 1.90% 67.36x
militaryspot.com 3.28% 65.57x
youngcons.com 2.82% 62.72x
usapoliticstoday.com 1.15% 62.49x
americanewshub.com 1.00% 60.48x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Web attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Newly Recruited Military Personnel audience is Military & Law Enforcement.

Content Affinity Composition Index
Military & Law Enforcement 5.64% 23.16x
Right Wing Blogs - Political Activism 6.54% 20.80x
US Military Cluster 37.02% 19.42x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.03% 17.27x
Right Wing Blogs - Conspiracy Theories 13.41% 16.07x
Higher Education 4.94% 14.22x
Muscle Cars 8.00% 14.12x
Survival Guides 0.66% 14.11x
Police Gear 6.21% 13.86x
Flags & Trump 0.14% 13.10x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Content Affinity attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Newly Recruited Military Personnel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male