NEWLY RECRUITED MILITARY PERSONNEL

Audience Size: 3 Million Devices

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Explore the Newly Recruited Military Personnel Audience

Below you'll find more information about the Newly Recruited Military Personnel audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Newly Recruited Military Personnel audience.

INTERESTS

The Newly Recruited Military Personnel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Newly Recruited Military Personnel audience is Military Servicemembers & Veterans.

Interest	Composition	Index
Military Servicemembers & Veterans	70.48%	18.52x
Civil War History Buff	26.17%	15.93x
Finance Industry	22.91%	15.91x
Conservative News Readers	21.74%	15.16x
Off the Grid Living Enthusiasts	28.58%	14.39x
Voters	28.58%	14.35x
Federal Employees	25.49%	14.18x
Retired Government Employees	20.12%	14.03x
Budget Mobile Phone Researchers	27.11%	13.88x
Tea Party Policy Supporters	20.81%	13.66x

Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Interest attribute.

Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.

APPAREL RETAILERS

The Newly Recruited Military Personnel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Newly Recruited Military Personnel audience is Belk.

Location	Composition	Index
Belk	0.02%	1.25x
Carhartt	0.17%	0.99x
Aeropostale	0.02%	0.94x
Lane Bryant	0.03%	0.93x
The Childrens Place	0.04%	0.92x
American Eagle Outfitters	0.04%	0.90x
Coach	0.04%	0.88x
Forever 21	0.03%	0.87x
Chicos	0.03%	0.87x
Charlotte Russe	0.01%	0.85x

Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Location attribute.

Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.

WEBSITES

The Newly Recruited Military Personnel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Newly Recruited Military Personnel audience is asvabbootcamp.com.

Website	Composition	Index
asvabbootcamp.com	1.03%	110.24x
asvabtestbank.com	0.22%	105.20x
bootcamp4me.com	0.22%	84.50x
goarmy.com	5.48%	84.40x
gruntworks11b.com	0.26%	81.05x
marriedtothearmy.com	0.54%	80.65x
rangerup.com	0.14%	79.57x
myfuture.com	0.72%	79.09x
echozones.com	0.13%	77.90x
notliberal.com	0.15%	77.77x

Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Web attribute.

Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Newly Recruited Military Personnel audience is Military & Law Enforcement.

Content Affinity	Composition	Index
Military & Law Enforcement	4.58%	24.68x
US Military Cluster	34.71%	19.76x
Right Wing Blogs - Political Activism	7.13%	18.71x
Right Wing Blogs - Conspiracy Theories	13.65%	15.73x
Muscle Cars	6.89%	14.52x
Police Gear	5.86%	13.70x
Higher Education	5.34%	13.64x
Survival Guides	0.64%	13.54x
Flags & Trump	0.15%	13.15x
Space & National Security	9.40%	11.71x

Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Content Affinity attribute.

Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.

DEMOGRAPHICS

The Newly Recruited Military Personnel audience resonates most for the following age and income brackets.

Age

35-44

Income

$25,000-$49,999