Dstillery Audiences

NEWLY RECRUITED MILITARY PERSONNEL

Audience Size: 2.3 Million Devices

Explore the Newly Recruited Military Personnel Audience

Below you'll find more information about the Newly Recruited Military Personnel audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Newly Recruited Military Personnel audience.

Dstillery Crafted Audiences

INTERESTS

The Newly Recruited Military Personnel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Newly Recruited Military Personnel audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 51.09% 53.50x
Marines 38.06% 49.92x
Military Benefits Researchers 41.18% 46.09x
Gun Violence Researchers 29.62% 38.70x
Conservative News Readers 26.97% 33.26x
Texas Activity Researchers 22.59% 31.24x
Retired Government Employees 24.33% 30.99x
Federal Employee Benefits Researchers 24.78% 30.54x
Tea Party Policy Supporters 21.89% 30.09x
Off the Grid Living Enthusiasts 25.17% 29.71x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Interest attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Newly Recruited Military Personnel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Newly Recruited Military Personnel audience is Belk.

Location Composition Index
Belk 0.02% 1.47x
Mens Wearhouse 0.57% 1.31x
Jos A. Bank Clothiers 0.35% 1.30x
Buckle 0.21% 1.30x
Lane Bryant 0.05% 1.07x
Journeys 0.06% 1.01x
Johnston and Murphy 0.13% 0.99x
Eddie Bauer 0.03% 0.98x
White House Black Market 0.20% 0.98x
Gymboree 0.05% 0.97x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Location attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Newly Recruited Military Personnel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Newly Recruited Military Personnel audience is goarmy.com.

Website Composition Index
goarmy.com 2.39% 81.18x
joeforamerica.com 1.11% 73.50x
militaryspot.com 2.12% 70.67x
americasfreedomfighters.com 1.21% 66.13x
youngcons.com 1.84% 64.65x
usanewsflash.com 2.00% 61.35x
americannews.com 1.17% 61.10x
worldnewspolitics.com 1.80% 60.40x
todaysmilitary.com 3.44% 59.56x
worldpoliticus.com 1.28% 58.60x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Web attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Newly Recruited Military Personnel audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 5.10% 29.38x
Military & Law Enforcement 11.16% 25.34x
US Military Cluster 40.58% 23.00x
Right Wing Blogs - Conspiracy Theories 13.17% 20.96x
Survival Guides 0.55% 20.39x
Muscle Cars 13.07% 19.52x
Higher Education 3.53% 18.85x
Police Gear 6.13% 18.28x
Assorted Topics (Viral Media, Paid Traffic) 0.12% 17.98x
Space & National Security 9.81% 17.65x
Composition Percentage: The overlap percentage between the Newly Recruited Military Personnel audience and the Content Affinity attribute.
Index: A comparison of the Newly Recruited Military Personnel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Newly Recruited Military Personnel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female