NORTH CAROLINA FOOTBALL FANS

Audience Size: 3.2 Million Devices

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Explore the North Carolina Football Fans Audience

Below you'll find more information about the North Carolina Football Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the North Carolina Football Fans audience.

INTERESTS

The North Carolina Football Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina Football Fans audience is Duke Blue Devils Fans.

Interest	Composition	Index
Duke Blue Devils Fans	44.23%	29.01x
UNC Tar Heels Fans	34.65%	23.27x
NCAA Fans	31.63%	23.06x
Clemson Tigers Fans	38.27%	22.58x
March Madness Enthusiasts	26.54%	21.82x
College Football Fans	33.56%	21.53x
ACC Fans	12.92%	21.07x
Carolina Panthers Fans	26.69%	17.56x
Big East Fans	11.51%	17.40x
Syracuse Orangemen Fans	22.53%	16.40x

Composition Percentage: The overlap percentage between the North Carolina Football Fans audience and the Interest attribute.

Index: A comparison of the North Carolina Football Fans audience to the internet population.

APPAREL RETAILERS

The North Carolina Football Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina Football Fans audience is Belk.

Location	Composition	Index
Belk	0.05%	3.00x
REI	0.02%	1.45x
Chicos	0.07%	1.43x
Old Navy	0.09%	1.37x
Brooks Brothers	0.04%	1.34x
LOFT	0.05%	1.28x
Talbots	0.05%	1.25x
Ann Taylor	0.02%	1.24x
Tommy Bahama	0.03%	1.23x
The North Face	0.02%	1.16x

Composition Percentage: The overlap percentage between the North Carolina Football Fans audience and the Location attribute.

Index: A comparison of the North Carolina Football Fans audience to the internet population.

WEBSITES

The North Carolina Football Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina Football Fans audience is tarheelblog.com.

Website	Composition	Index
tarheelblog.com	3.50%	107.92x
goheels.com	2.67%	107.82x
uncwsports.com	0.29%	107.16x
ramsclub.com	0.41%	107.15x
gopack.com	1.22%	101.28x
charlotte49ers.com	0.43%	99.85x
gocamels.com	0.40%	98.30x
laxmagazine.com	0.21%	97.30x
uncgspartans.com	0.65%	96.20x
townofchapelhill.org	1.85%	94.29x

Composition Percentage: The overlap percentage between the North Carolina Football Fans audience and the Web attribute.

Index: A comparison of the North Carolina Football Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina Football Fans audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	6.05%	32.76x
Virginia Athletics	1.81%	32.37x
Illinois College Sports	0.75%	28.37x
North Carolina Education	21.34%	25.70x
Lacrosse College Athletics	3.84%	23.94x
Florida College Athletics	9.11%	21.31x
Upstate New York State Athletics	0.45%	20.67x
North Carolina News	28.84%	19.45x
New England & Ivy League Sports	6.44%	17.88x
North Carolina	18.22%	17.46x

Composition Percentage: The overlap percentage between the North Carolina Football Fans audience and the Content Affinity attribute.

Index: A comparison of the North Carolina Football Fans audience to the internet population.

DEMOGRAPHICS

The North Carolina Football Fans audience resonates most for the following age and income brackets.

Age

25-34

Income

$150,000-$249,999