NORTH CAROLINA TRAVEL RESEARCHERS

Audience Size: 4.4 Million Devices

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Explore the North Carolina Travel Researchers Audience

Below you'll find more information about the North Carolina Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the North Carolina Travel Researchers audience.

INTERESTS

The North Carolina Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina Travel Researchers audience is North Carolina Football Fans.

Interest	Composition	Index
North Carolina Football Fans	39.76%	22.37x
Myrtle Beach Trip Planners	34.74%	21.91x
Asheville Trip Planners	28.72%	17.14x
Smoky Mountains Trip Planners	24.93%	15.99x
UNC Tar Heels Fans	25.35%	15.83x
Norfolk and Virginia Beach Trip Planners	25.65%	14.26x
Washington DC Trip Planners	24.89%	13.63x
Carolina Panthers Fans	20.94%	13.46x
Duke Blue Devils Fans	20.93%	13.32x
Work Hard, Play Hard Travelers	18.39%	12.57x

Composition Percentage: The overlap percentage between the North Carolina Travel Researchers audience and the Interest attribute.

Index: A comparison of the North Carolina Travel Researchers audience to the internet population.

APPAREL RETAILERS

The North Carolina Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina Travel Researchers audience is Carhartt.

Location	Composition	Index
Carhartt	0.15%	0.89x
Maurices	0.01%	0.86x

Composition Percentage: The overlap percentage between the North Carolina Travel Researchers audience and the Location attribute.

Index: A comparison of the North Carolina Travel Researchers audience to the internet population.

WEBSITES

The North Carolina Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina Travel Researchers audience is wilmingtonandbeaches.com.

Website	Composition	Index
wilmingtonandbeaches.com	1.08%	42.59x
visitraleigh.com	2.12%	42.42x
portcitydaily.com	4.26%	39.12x
outerbanks.org	1.36%	38.05x
wakehealth.edu	1.45%	35.78x
wwaytv3.com	7.88%	34.96x
journalpatriot.com	1.33%	33.11x
outerbanks.com	1.52%	32.86x
courier-tribune.com	2.43%	31.22x
starnewsonline.com	6.80%	30.87x

Composition Percentage: The overlap percentage between the North Carolina Travel Researchers audience and the Web attribute.

Index: A comparison of the North Carolina Travel Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina Travel Researchers audience is South Carolina Beach Travel.

Content Affinity	Composition	Index
South Carolina Beach Travel	2.51%	28.81x
North Carolina Education	22.25%	20.82x
North Carolina	27.62%	15.23x
South Carolina Travel	0.08%	14.33x
North Carolina News	39.01%	13.62x
Rural Living	0.02%	12.97x
Southeast College Athletics	0.81%	12.46x
Mid-Atlantic Beaches	0.17%	12.41x
Beach Vacations	2.15%	10.90x
Virginia Athletics	0.24%	10.58x

Composition Percentage: The overlap percentage between the North Carolina Travel Researchers audience and the Content Affinity attribute.

Index: A comparison of the North Carolina Travel Researchers audience to the internet population.

DEMOGRAPHICS

The North Carolina Travel Researchers audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female