Dstillery Audiences

NORTH CAROLINA TRAVEL RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the North Carolina Travel Researchers Audience

Below you'll find more information about the North Carolina Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the North Carolina Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina Travel Researchers audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 42.69% 62.64x
Myrtle Beach Trip Planners 28.07% 50.41x
Asheville Trip Planners 23.39% 46.73x
UNC Tar Heels Fans 23.68% 43.63x
Smoky Mountains Trip Planners 20.76% 41.98x
Duke Blue Devils Fans 19.88% 41.38x
Carolina Panthers Fans 16.67% 38.03x
Work Hard, Play Hard Travelers 17.84% 36.36x
Norfolk and Virginia Beach Trip Planners 23.39% 36.02x
South Carolina Gamecocks Fans 15.79% 35.54x
Composition Percentage: The overlap percentage between the North Carolina Travel Researchers audience and the Interest attribute.
Index: A comparison of the North Carolina Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina Travel Researchers audience is Belk.

Location Composition Index
Belk 0.01% 5.21x
Mens Wearhouse 0.06% 3.72x
Old Navy 0.03% 1.26x
Victoria's Secret 0.01% 1.11x
The Childrens Place 0.01% 1.04x
Journeys 0.01% 0.98x
Maurices 0.01% 0.72x
Carhartt 0.09% 0.52x
Composition Percentage: The overlap percentage between the North Carolina Travel Researchers audience and the Location attribute.
Index: A comparison of the North Carolina Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina Travel Researchers audience is visitraleigh.com.

Website Composition Index
visitraleigh.com 1.74% 39.38x
surforsound.com 1.20% 36.77x
outerbanks.org 1.07% 34.94x
wakehealth.edu 1.20% 34.37x
wwaytv3.com 9.91% 31.92x
kinston.com 1.08% 31.47x
outerbanks.com 1.25% 30.51x
journalpatriot.com 1.30% 30.33x
highschoolot.com 2.40% 30.19x
courier-tribune.com 2.35% 29.51x
Composition Percentage: The overlap percentage between the North Carolina Travel Researchers audience and the Web attribute.
Index: A comparison of the North Carolina Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina Travel Researchers audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.47% 29.32x
North Carolina News 38.30% 23.49x
North Carolina 27.19% 22.06x
Online Ticket Buyers 3.51% 16.40x
Charity Walks 2.34% 13.50x
Antiques & Auctions 2.63% 12.60x
Mid-Atlantic Beaches 0.16% 12.39x
Rural Living 0.02% 12.24x
Garden Power Equipment 2.63% 11.48x
Health Issues Cluster 4.39% 11.18x
Composition Percentage: The overlap percentage between the North Carolina Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the North Carolina Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female