Explore the Northeastern Voters Audience
Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Northeastern Voters audience.
INTERESTS
The Northeastern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 37.48% | 17.56x |
| Philadelphia Trip Planners | 23.98% | 16.53x |
| Penn State Nittany Lions Fans | 23.96% | 16.13x |
| Broadway Fans | 25.95% | 15.19x |
| Coffee Lovers | 25.06% | 14.57x |
| Republicans | 23.49% | 14.50x |
| New York Trip Planners | 30.22% | 14.15x |
| Vermont Trip Planners | 25.93% | 13.33x |
| Boston Trip Planners | 19.69% | 13.20x |
| Chocolate Lovers | 23.95% | 12.58x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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APPAREL RETAILERS
The Northeastern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 3.19x |
| Club Monaco | 0.02% | 2.65x |
| LL Bean | 0.01% | 2.10x |
| Ann Taylor | 0.03% | 2.04x |
| Intermix | 0.02% | 1.98x |
| Lululemon | 0.08% | 1.93x |
| Urban Outfitters | 0.07% | 1.82x |
| Talbots | 0.08% | 1.76x |
| Banana Republic | 0.07% | 1.74x |
| Uniqlo | 0.02% | 1.74x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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WEBSITES
The Northeastern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northeastern Voters audience is nyccfb.info.
| Website | Composition | Index |
| nyccfb.info | 1.95% | 86.55x |
| politicspa.com | 1.11% | 76.12x |
| insidernj.com | 2.00% | 60.37x |
| groundsforsculpture.org | 1.46% | 55.52x |
| vote411.org | 16.00% | 52.34x |
| njhiking.com | 1.29% | 52.09x |
| alleghenycounty.us | 1.81% | 51.55x |
| njpac.org | 1.77% | 51.17x |
| musikfest.org | 1.17% | 49.71x |
| njtvonline.org | 1.65% | 47.37x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northeastern Voters audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.87% | 17.98x |
| New Jersey Travel Location Cluster | 13.28% | 17.57x |
| New York City Family & Activity Cluster | 11.32% | 13.49x |
| Hudson Valley New York Media | 6.45% | 12.91x |
| New York City Real Estate Research Cluster | 8.63% | 12.57x |
| New York City Education & News Cluster | 10.60% | 12.48x |
| Philadelphia Cluster | 15.14% | 12.42x |
| Upstate New York State Athletics | 0.27% | 12.42x |
| NYC Tourist Attractions | 14.57% | 12.37x |
| Online Games | 2.51% | 11.88x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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DEMOGRAPHICS
The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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