Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3.1 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 15.10% 18.00x
Mid-Range Grocery Shoppers 29.86% 17.61x
Penn State Nittany Lions Fans 20.52% 17.08x
New York City Events Researchers 18.74% 15.25x
Chocolate Lovers 21.72% 14.86x
Vermont Trip Planners 19.69% 14.18x
Renaissance Faire Visitors 22.91% 13.97x
Pennsylvania County and Local Fair Visitors 25.06% 13.69x
Philadelphia Trip Planners 13.79% 13.16x
Coffee Lovers 15.38% 12.86x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.56x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is insidernj.com.

Website Composition Index
insidernj.com 2.43% 29.11x
visitnj.org 2.21% 25.96x
camdencounty.com 1.74% 25.14x
theintell.com 1.13% 24.77x
newjerseyhills.com 1.30% 23.91x
publicopiniononline.com 1.06% 23.27x
buckscountycouriertimes.com 3.55% 23.13x
njhiking.com 1.21% 22.59x
burlingtoncountytimes.com 1.66% 22.04x
goodfoodpittsburgh.com 1.11% 21.45x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 4.54% 14.85x
Upstate New York State Athletics 0.03% 11.83x
Northeast Pennsylvania Cluster 12.43% 11.32x
Electronic Cabling 0.05% 10.58x
NYC Tourist Attractions 1.78% 10.05x
Philadelphia Cluster 14.90% 9.97x
New York City Education & News Cluster 2.39% 9.25x
Online Games 2.28% 8.99x
New Jersey News Cluster 25.16% 8.98x
Hudson Valley New York Media 4.66% 8.94x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female