Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 2.6 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 37.27% 30.65x
Penn State Nittany Lions Fans 24.81% 29.34x
Philadelphia Trip Planners 24.58% 27.02x
Republicans 24.49% 25.42x
Coffee Lovers 26.38% 25.25x
New York City Events Researchers 26.45% 25.24x
Broadway Fans 25.84% 25.23x
Vermont Trip Planners 24.69% 23.76x
New York Trip Planners 29.29% 23.48x
Chocolate Lovers 24.21% 23.25x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Supreme.

Location Composition Index
Supreme 0.05% 3.76x
Everlane 0.02% 2.92x
Patagonia 0.04% 2.48x
Calvin Klein 0.01% 2.42x
Bonobos 0.06% 2.25x
Intermix 0.02% 2.17x
Club Monaco 0.02% 2.11x
Gap 0.09% 2.09x
Zara 0.04% 2.09x
American Apparel 0.06% 2.02x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is nyccfb.info.

Website Composition Index
nyccfb.info 1.53% 102.96x
alleghenycounty.us 1.53% 67.19x
insidernj.com 2.82% 63.23x
musikfest.org 1.04% 63.15x
peddlersvillage.com 1.63% 61.74x
caperesorts.com 1.03% 59.00x
vote411.org 12.10% 58.93x
njbiz.com 1.25% 58.76x
steelstacks.org 1.02% 57.95x
foxroach.com 1.62% 55.98x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 13.12% 23.68x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.64% 22.27x
Hudson Valley New York Media 7.16% 15.69x
NYC Tourist Attractions 13.88% 15.64x
New York City Education & News Cluster 9.68% 15.54x
Philadelphia Cluster 16.12% 15.33x
Upstate New York State Athletics 0.30% 15.27x
Online Games 2.74% 15.26x
New York City Family & Activity Cluster 12.81% 14.56x
New York City Real Estate Research Cluster 9.05% 14.34x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male