Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 2.6 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 23.57% 18.76x
Mid-Range Grocery Shoppers 37.00% 18.45x
School Closings Updates Readers 19.01% 16.32x
Chocolate Lovers 23.25% 14.97x
Vermont Trip Planners 20.05% 14.84x
New York City Events Researchers 24.69% 14.19x
Renaissance Faire Visitors 31.36% 13.81x
Pennsylvania County and Local Fair Visitors 30.91% 13.58x
New York Mets Fans 19.39% 13.42x
Coffee Lovers 21.08% 12.74x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Gap.

Location Composition Index
Gap 0.01% 1.94x
Banana Republic 0.01% 1.85x
Dressbarn 0.01% 1.34x
Mens Wearhouse 0.01% 1.24x
Old Navy 0.02% 1.19x
The Childrens Place 0.01% 1.18x
Journeys 0.01% 1.15x
Victoria's Secret 0.01% 0.96x
Carhartt 0.08% 0.69x
Maurices 0.01% 0.69x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is nyccfb.info.

Website Composition Index
nyccfb.info 1.37% 47.22x
insidernj.com 2.77% 28.10x
buckslocalnews.com 1.13% 26.57x
camdencounty.com 1.36% 26.29x
poconomountains.com 1.08% 25.21x
tapinto.net 2.86% 24.94x
theintell.com 2.00% 24.90x
nationalgridus.com 2.25% 24.21x
buckscountycouriertimes.com 4.20% 24.06x
exploreclarion.com 1.33% 23.88x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 7.54% 13.94x
Northeast Pennsylvania Cluster 16.83% 10.96x
New York City Education & News Cluster 3.74% 10.21x
Philadelphia Cluster 18.66% 9.82x
NYC Tourist Attractions 4.06% 9.76x
Upstate New York State Athletics 0.06% 8.95x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 8.85x
Online Games 3.13% 8.67x
New England Universities 2.63% 8.40x
Hudson Valley New York Media 7.25% 8.38x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female