Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3.2 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 31.19% 19.03x
School Closings Updates Readers 17.12% 18.95x
Penn State Nittany Lions Fans 21.40% 18.07x
New York City Events Researchers 21.22% 16.44x
Chocolate Lovers 22.43% 15.50x
Vermont Trip Planners 21.35% 15.43x
Renaissance Faire Visitors 25.56% 15.36x
Pennsylvania County and Local Fair Visitors 25.22% 14.85x
Philadelphia Trip Planners 15.46% 14.25x
Coffee Lovers 16.89% 14.14x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.76x
Dressbarn 0.01% 1.74x
Mens Wearhouse 0.01% 1.47x
The Childrens Place 0.01% 1.27x
Old Navy 0.01% 1.12x
Journeys 0.01% 1.06x
Carhartt 0.06% 0.74x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is nyccfb.info.

Website Composition Index
nyccfb.info 1.12% 54.09x
insidernj.com 2.28% 30.41x
tapinto.net 1.55% 29.91x
nationalgridus.com 1.21% 29.35x
visitnj.org 2.55% 28.03x
camdencounty.com 1.13% 27.73x
theintell.com 1.39% 27.14x
buckscountycouriertimes.com 3.48% 25.12x
newjerseyhills.com 1.49% 24.86x
burlingtoncountytimes.com 1.85% 24.00x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 5.03% 15.67x
Upstate New York State Athletics 0.04% 12.32x
Northeast Pennsylvania Cluster 12.46% 11.54x
NYC Tourist Attractions 2.36% 11.16x
New York City Education & News Cluster 2.52% 11.01x
Philadelphia Cluster 14.44% 10.62x
Electronic Document Assembly 0.02% 9.91x
New Jersey News Cluster 24.53% 9.72x
Online Games 2.39% 9.55x
New England Universities 1.71% 9.47x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female