Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3.9 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 33.35% 19.18x
Penn State Nittany Lions Fans 23.15% 16.83x
Republicans 22.93% 16.06x
New York City Events Researchers 24.25% 15.81x
Vermont Trip Planners 22.72% 15.77x
Broadway Fans 22.47% 15.07x
Coffee Lovers 21.09% 15.06x
New York Trip Planners 24.06% 14.51x
Chocolate Lovers 22.90% 14.28x
Cape Cod News Readers 20.25% 14.14x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Zara.

Location Composition Index
Zara 0.02% 2.23x
Club Monaco 0.01% 2.13x
Ann Taylor 0.02% 2.12x
Uniqlo 0.01% 2.02x
Armani 0.02% 1.93x
American Apparel 0.02% 1.83x
Hugo Boss 0.02% 1.80x
Bonobos 0.01% 1.78x
Gap 0.07% 1.77x
Urban Outfitters 0.03% 1.74x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is vote411.org.

Website Composition Index
vote411.org 2.89% 35.67x
insidernj.com 1.80% 32.75x
njtvonline.org 1.38% 29.04x
uselections.com 1.10% 28.95x
jerseyfamilyfun.com 2.03% 26.06x
atlanticcitynj.com 1.33% 25.54x
adventureaquarium.com 1.14% 25.18x
newjerseyhills.com 1.21% 24.50x
tapinto.net 6.06% 22.89x
mainlinehealth.org 1.21% 22.06x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 7.82% 17.37x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.09% 12.89x
New York City Education & News Cluster 5.21% 12.81x
NYC Tourist Attractions 7.03% 12.38x
Upstate New York State Athletics 0.15% 12.07x
Hudson Valley New York Media 6.31% 11.68x
New York City Real Estate Research Cluster 6.11% 11.01x
New England Universities 4.41% 10.67x
New York City Family & Activity Cluster 10.24% 10.52x
Philadelphia Cluster 12.98% 10.51x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male