Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3.8 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 32.82% 20.06x
Penn State Nittany Lions Fans 26.12% 19.78x
Pennsylvania County and Local Fair Visitors 28.97% 15.95x
Renaissance Faire Visitors 25.62% 15.21x
New York City Events Researchers 21.33% 15.17x
School Closings Updates Readers 0.08% 15.15x
Chocolate Lovers 22.84% 14.90x
Philadelphia Trip Planners 18.57% 14.63x
Vermont Trip Planners 20.51% 14.30x
Broadway Fans 19.44% 14.08x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.44x
Carhartt 0.07% 0.67x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is vote411.org.

Website Composition Index
vote411.org 1.85% 33.26x
insidernj.com 3.04% 30.77x
jerseyfamilyfun.com 1.80% 26.27x
tapinto.net 4.55% 24.88x
poconomountains.com 1.79% 24.53x
montgomerynews.com 1.01% 24.42x
statecollege.com 1.15% 23.35x
jefferson.edu 1.44% 23.23x
buckscountycouriertimes.com 3.57% 23.13x
camdencounty.com 1.33% 23.13x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 8.41% 16.64x
Northeast Pennsylvania Cluster 17.83% 12.32x
New York City Education & News Cluster 4.14% 12.07x
NYC Tourist Attractions 5.38% 11.80x
Upstate New York State Athletics 0.10% 11.73x
Philadelphia Cluster 18.33% 11.40x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 11.39x
Hudson Valley New York Media 7.36% 10.14x
Online Games 3.18% 9.69x
New England Universities 3.28% 9.69x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female