Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 2.9 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 38.86% 18.36x
Philadelphia Trip Planners 24.14% 17.89x
Penn State Nittany Lions Fans 25.03% 17.76x
Broadway Fans 26.23% 16.33x
Republicans 24.03% 16.12x
Coffee Lovers 27.09% 15.88x
New York Trip Planners 29.52% 15.79x
New York City Events Researchers 28.96% 15.44x
Boston Trip Planners 19.67% 14.48x
Vermont Trip Planners 26.45% 14.18x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Everlane.

Location Composition Index
Everlane 0.01% 3.80x
Supreme 0.03% 3.53x
Patagonia 0.04% 2.58x
Club Monaco 0.02% 2.42x
Uniqlo 0.03% 2.30x
Armani 0.06% 2.27x
Ann Taylor 0.05% 2.22x
Saint Laurent Paris 0.02% 2.19x
Lululemon 0.13% 2.16x
Intermix 0.02% 2.16x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is nyccfb.info.

Website Composition Index
nyccfb.info 1.68% 103.28x
alleghenycounty.us 1.61% 66.39x
groundsforsculpture.org 1.36% 65.69x
vote411.org 13.25% 65.49x
insidernj.com 2.19% 65.40x
musikfest.org 1.07% 62.89x
njhiking.com 1.18% 62.40x
peddlersvillage.com 1.68% 60.91x
caperesorts.com 1.06% 58.05x
njbiz.com 1.32% 58.02x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 13.07% 19.44x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.74% 19.09x
NYC Tourist Attractions 14.10% 13.52x
Hudson Valley New York Media 6.54% 13.52x
Philadelphia Cluster 15.35% 13.50x
New York City Family & Activity Cluster 11.97% 13.38x
New York City Education & News Cluster 9.99% 13.30x
Upstate New York State Athletics 0.30% 12.87x
New Jersey News Cluster 28.60% 12.77x
New York City Real Estate Research Cluster 8.60% 12.73x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male