Explore the Northeastern Voters Audience
Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Northeastern Voters audience.
INTERESTS
The Northeastern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northeastern Voters audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 15.52% | 16.24x |
| Mid-Range Grocery Shoppers | 29.09% | 16.08x |
| Penn State Nittany Lions Fans | 19.64% | 14.77x |
| New York City Events Researchers | 18.94% | 13.46x |
| Chocolate Lovers | 21.98% | 13.32x |
| Vermont Trip Planners | 21.40% | 13.10x |
| Renaissance Faire Visitors | 23.09% | 12.64x |
| Pennsylvania County and Local Fair Visitors | 23.84% | 12.44x |
| Philadelphia Trip Planners | 13.14% | 11.34x |
| New York Trip Planners | 20.22% | 11.34x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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APPAREL RETAILERS
The Northeastern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.80x |
| H&M | 0.01% | 1.48x |
| Forever 21 | 0.01% | 1.46x |
| Dressbarn | 0.01% | 1.45x |
| Gap | 0.01% | 1.39x |
| Chicos | 0.02% | 1.37x |
| Banana Republic | 0.01% | 1.33x |
| Old Navy | 0.02% | 1.24x |
| Jos A. Bank Clothiers | 0.01% | 1.23x |
| Zumiez | 0.01% | 1.22x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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WEBSITES
The Northeastern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northeastern Voters audience is insidernj.com.
| Website | Composition | Index |
| insidernj.com | 2.40% | 28.56x |
| camdencounty.com | 1.56% | 25.86x |
| newjerseyhills.com | 1.26% | 22.64x |
| njhiking.com | 1.22% | 22.47x |
| theintell.com | 1.04% | 21.83x |
| pittsburghmagazine.com | 1.79% | 21.31x |
| pghcitypaper.com | 1.02% | 21.29x |
| visitnj.org | 2.56% | 20.72x |
| buckscountycouriertimes.com | 3.54% | 20.63x |
| goodfoodpittsburgh.com | 1.15% | 20.38x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 4.23% | 13.57x |
| Northeast Pennsylvania Cluster | 12.14% | 10.58x |
| Upstate New York State Athletics | 0.03% | 9.26x |
| Philadelphia Cluster | 14.55% | 9.05x |
| New York City Education & News Cluster | 2.43% | 8.94x |
| Hudson Valley New York Media | 4.54% | 8.67x |
| Online Games | 2.23% | 8.43x |
| Institutional Investing | 0.05% | 8.33x |
| New England Universities | 1.51% | 8.25x |
| New Jersey News Cluster | 25.73% | 8.24x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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DEMOGRAPHICS
The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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