Explore the Northeastern Voters Audience
Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Northeastern Voters audience.
INTERESTS
The Northeastern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northeastern Voters audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 13.88% | 17.34x |
| School Closings Updates Readers | 9.16% | 17.25x |
| Mid-Range Grocery Shoppers | 26.50% | 16.15x |
| Philadelphia Trip Planners | 13.21% | 15.26x |
| Chocolate Lovers | 16.77% | 14.75x |
| New York City Events Researchers | 12.77% | 14.39x |
| Vermont Trip Planners | 17.59% | 14.37x |
| Renaissance Faire Visitors | 20.69% | 13.65x |
| Pennsylvania County and Local Fair Visitors | 20.70% | 12.58x |
| New York Trip Planners | 11.15% | 12.31x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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APPAREL RETAILERS
The Northeastern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 3.08x |
| Gap | 0.02% | 2.47x |
| American Eagle Outfitters | 0.03% | 2.00x |
| Dressbarn | 0.02% | 1.88x |
| Zumiez | 0.03% | 1.54x |
| White House Black Market | 0.02% | 1.45x |
| H&M | 0.02% | 1.43x |
| J. Crew | 0.01% | 1.41x |
| Lululemon | 0.01% | 1.34x |
| Talbots | 0.01% | 1.26x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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WEBSITES
The Northeastern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northeastern Voters audience is pittsburghmagazine.com.
| Website | Composition | Index |
| pittsburghmagazine.com | 1.72% | 23.94x |
| pghcitypaper.com | 2.47% | 20.42x |
| uncoveringpa.com | 2.70% | 19.88x |
| exploreclarion.com | 1.19% | 19.66x |
| northcentralpa.com | 1.90% | 19.55x |
| longisland.com | 1.52% | 19.54x |
| jerseyfamilyfun.com | 1.62% | 19.13x |
| discovertheburgh.com | 1.09% | 18.69x |
| delcotimes.com | 1.63% | 18.61x |
| dailylocal.com | 1.33% | 18.50x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 2.55% | 10.04x |
| Northeast Pennsylvania Cluster | 9.93% | 9.48x |
| Online Games | 1.41% | 9.43x |
| New England Universities | 0.45% | 8.83x |
| New York City Education & News Cluster | 1.23% | 8.26x |
| Philadelphia Cluster | 10.01% | 7.93x |
| Central Pennsylvania Cluster | 18.81% | 7.87x |
| Lacrosse College Athletics | 0.08% | 7.73x |
| Jokes & Riddles | 0.02% | 7.47x |
| New Jersey News Cluster | 19.82% | 7.39x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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DEMOGRAPHICS
The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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