Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 2.5 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 37.68% 32.48x
Penn State Nittany Lions Fans 25.14% 30.04x
Philadelphia Trip Planners 24.04% 27.31x
Republicans 24.93% 26.13x
New York City Events Researchers 26.39% 26.01x
Broadway Fans 25.63% 25.86x
Coffee Lovers 25.51% 25.68x
Vermont Trip Planners 25.35% 25.06x
Chocolate Lovers 23.09% 24.58x
New York Trip Planners 29.77% 23.95x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Supreme.

Location Composition Index
Supreme 0.05% 4.20x
Everlane 0.02% 3.73x
Club Monaco 0.04% 2.38x
Intermix 0.02% 2.30x
Bonobos 0.13% 2.15x
Ralph Lauren 0.03% 1.80x
LL Bean 0.02% 1.79x
Patagonia 0.03% 1.74x
Zara 0.05% 1.73x
Hugo Boss 0.06% 1.72x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is nyccfb.info.

Website Composition Index
nyccfb.info 1.22% 88.98x
alleghenycounty.us 1.33% 61.55x
peddlersvillage.com 1.46% 57.06x
insidernj.com 2.82% 54.61x
njbiz.com 1.06% 52.55x
njfamily.com 3.67% 52.20x
piaa.org 1.08% 51.78x
vote411.org 10.57% 51.66x
foxroach.com 1.44% 50.12x
visitnj.org 4.88% 49.70x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 13.03% 22.32x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.58% 22.29x
Upstate New York State Athletics 0.26% 15.92x
New York City Education & News Cluster 8.76% 15.67x
NYC Tourist Attractions 13.02% 15.03x
Hudson Valley New York Media 7.46% 14.76x
Philadelphia Cluster 16.23% 14.76x
Online Games 2.78% 14.31x
New York City Real Estate Research Cluster 9.04% 13.50x
New York City Family & Activity Cluster 13.46% 12.99x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male