Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 14.29% 18.54x
Mid-Range Grocery Shoppers 29.77% 17.34x
Penn State Nittany Lions Fans 18.94% 16.07x
Vermont Trip Planners 21.20% 15.03x
New York City Events Researchers 19.19% 15.02x
Chocolate Lovers 20.60% 14.73x
Renaissance Faire Visitors 23.62% 13.95x
New York Trip Planners 20.33% 12.87x
Cape Cod News Readers 15.66% 12.74x
Philadelphia Trip Planners 12.63% 12.65x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.79x
Jos A. Bank Clothiers 0.02% 1.49x
H&M 0.01% 1.45x
Talbots 0.01% 1.22x
Dressbarn 0.02% 1.22x
Banana Republic 0.01% 1.19x
Gap 0.01% 1.18x
White House Black Market 0.02% 1.11x
LOFT 0.01% 1.09x
Gymboree 0.01% 1.08x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is insidernj.com.

Website Composition Index
insidernj.com 2.12% 31.13x
camdencounty.com 1.35% 27.14x
njhiking.com 1.06% 25.20x
newjerseyhills.com 1.15% 24.29x
pittsburghmagazine.com 2.14% 23.38x
goodfoodpittsburgh.com 1.05% 22.11x
pghcitypaper.com 1.60% 21.77x
jerseyfamilyfun.com 1.67% 21.40x
tapinto.net 1.61% 21.11x
buckscountycouriertimes.com 3.82% 19.43x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 3.93% 13.09x
Northeast Pennsylvania Cluster 11.64% 10.66x
Vitamin Shoppers 0.03% 9.94x
New England Universities 1.12% 9.26x
Online Games 2.32% 9.19x
Philadelphia Cluster 13.91% 9.05x
Upstate New York State Athletics 0.02% 9.03x
New York City Education & News Cluster 2.05% 8.87x
NYC Tourist Attractions 1.90% 8.34x
Hudson Valley New York Media 4.26% 8.26x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female