Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3.7 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 37.69% 23.06x
Penn State Nittany Lions Fans 26.65% 20.92x
Republicans 26.57% 19.06x
Vermont Trip Planners 27.18% 19.04x
New York City Events Researchers 28.04% 18.97x
Philadelphia Trip Planners 24.44% 18.72x
Coffee Lovers 26.38% 18.37x
Broadway Fans 27.20% 18.22x
Renaissance Faire Visitors 27.94% 17.50x
Chocolate Lovers 25.10% 17.50x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Supreme.

Location Composition Index
Supreme 0.04% 4.44x
Everlane 0.02% 3.12x
Bonobos 0.17% 2.27x
Club Monaco 0.03% 2.11x
Zara 0.04% 1.83x
Intermix 0.01% 1.74x
Armani 0.04% 1.64x
Uniqlo 0.03% 1.57x
Patagonia 0.02% 1.54x
American Apparel 0.05% 1.50x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is vote-usa.org.

Website Composition Index
vote-usa.org 1.13% 70.89x
alleghenycounty.us 1.08% 46.84x
peddlersvillage.com 1.20% 44.56x
insidernj.com 2.49% 42.07x
njfamily.com 2.96% 40.65x
vote411.org 8.53% 39.01x
visitnj.org 4.01% 38.90x
foxroach.com 1.19% 38.65x
njpac.org 1.58% 36.46x
njhiking.com 1.26% 34.57x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 10.22% 16.46x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.31% 14.68x
Upstate New York State Athletics 0.20% 13.65x
New York City Education & News Cluster 6.33% 12.30x
NYC Tourist Attractions 9.28% 11.96x
Hudson Valley New York Media 6.47% 11.87x
Online Games 2.57% 11.31x
Philadelphia Cluster 14.08% 10.93x
New York City Real Estate Research Cluster 7.38% 10.76x
New Jersey News Cluster 28.25% 10.63x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male