Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3.2 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 15.52% 16.24x
Mid-Range Grocery Shoppers 29.09% 16.08x
Penn State Nittany Lions Fans 19.64% 14.77x
New York City Events Researchers 18.94% 13.46x
Chocolate Lovers 21.98% 13.32x
Vermont Trip Planners 21.40% 13.10x
Renaissance Faire Visitors 23.09% 12.64x
Pennsylvania County and Local Fair Visitors 23.84% 12.44x
Philadelphia Trip Planners 13.14% 11.34x
New York Trip Planners 20.22% 11.34x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Talbots.

Location Composition Index
Talbots 0.01% 1.80x
H&M 0.01% 1.48x
Forever 21 0.01% 1.46x
Dressbarn 0.01% 1.45x
Gap 0.01% 1.39x
Chicos 0.02% 1.37x
Banana Republic 0.01% 1.33x
Old Navy 0.02% 1.24x
Jos A. Bank Clothiers 0.01% 1.23x
Zumiez 0.01% 1.22x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is insidernj.com.

Website Composition Index
insidernj.com 2.40% 28.56x
camdencounty.com 1.56% 25.86x
newjerseyhills.com 1.26% 22.64x
njhiking.com 1.22% 22.47x
theintell.com 1.04% 21.83x
pittsburghmagazine.com 1.79% 21.31x
pghcitypaper.com 1.02% 21.29x
visitnj.org 2.56% 20.72x
buckscountycouriertimes.com 3.54% 20.63x
goodfoodpittsburgh.com 1.15% 20.38x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 4.23% 13.57x
Northeast Pennsylvania Cluster 12.14% 10.58x
Upstate New York State Athletics 0.03% 9.26x
Philadelphia Cluster 14.55% 9.05x
New York City Education & News Cluster 2.43% 8.94x
Hudson Valley New York Media 4.54% 8.67x
Online Games 2.23% 8.43x
Institutional Investing 0.05% 8.33x
New England Universities 1.51% 8.25x
New Jersey News Cluster 25.73% 8.24x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female