Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3.4 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 20.83% 51.56x
Penn State Nittany Lions Fans 21.97% 51.30x
Mid-Range Grocery Shoppers 29.92% 48.64x
Chocolate Lovers 20.83% 48.20x
Renaissance Faire Visitors 25.76% 44.03x
New York City Events Researchers 18.18% 43.69x
Philadelphia Trip Planners 14.39% 43.39x
Cape Cod News Readers 19.70% 42.23x
Coffee Lovers 15.15% 42.10x
Pennsylvania County and Local Fair Visitors 29.55% 41.75x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.37% 3.04x
Old Navy 0.01% 1.13x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is ydr.com.

Website Composition Index
ydr.com 11.72% 44.67x
wfmz.com 9.28% 42.19x
lehighvalleylive.com 11.28% 37.52x
wtae.com 19.65% 37.10x
nbcphiladelphia.com 10.40% 36.08x
mcall.com 18.94% 34.54x
northjersey.com 21.92% 33.81x
abc27.com 10.39% 33.33x
pressofatlanticcity.com 6.43% 33.28x
wgal.com 18.76% 32.21x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 8.33% 28.28x
Northeast Pennsylvania Cluster 14.77% 15.20x
Philadelphia Cluster 14.02% 14.50x
School Curriculum 3.41% 14.33x
New York City Education & News Cluster 3.03% 13.95x
New Jersey News Cluster 29.17% 13.86x
Central Pennsylvania Cluster 31.06% 13.75x
Hudson Valley New York Media 6.44% 12.71x
Furniture Shopping 8.33% 12.03x
Pittsburgh News 21.21% 11.76x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male