Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 4.2 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 35.40% 18.93x
Penn State Nittany Lions Fans 23.84% 16.90x
Republicans 23.69% 15.91x
Vermont Trip Planners 25.32% 15.78x
New York City Events Researchers 27.04% 15.46x
Coffee Lovers 24.15% 15.08x
Broadway Fans 25.42% 14.71x
New York Trip Planners 26.79% 14.29x
Chocolate Lovers 24.00% 14.26x
Philadelphia Trip Planners 21.70% 14.05x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Intermix.

Location Composition Index
Intermix 0.01% 2.64x
LL Bean 0.01% 2.16x
Club Monaco 0.02% 2.07x
Ann Taylor 0.03% 1.86x
Armani 0.03% 1.80x
Bonobos 0.02% 1.74x
American Apparel 0.03% 1.60x
Uniqlo 0.02% 1.58x
The North Face 0.02% 1.58x
Urban Outfitters 0.05% 1.57x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is njfamily.com.

Website Composition Index
njfamily.com 1.25% 47.82x
vote411.org 3.68% 44.36x
insidernj.com 1.86% 41.30x
acmemarkets.com 1.09% 36.76x
uselections.com 1.41% 34.76x
visitnj.org 2.41% 33.80x
commonwealthmagazine.org 1.04% 33.25x
njtvonline.org 1.66% 32.95x
jerseyfamilyfun.com 2.11% 32.53x
pennmedicine.org 1.16% 32.53x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 8.14% 16.44x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.15% 12.78x
Upstate New York State Athletics 0.17% 11.65x
New York City Education & News Cluster 5.29% 11.54x
Hudson Valley New York Media 6.10% 11.51x
NYC Tourist Attractions 7.44% 11.49x
New York City Family & Activity Cluster 10.11% 10.82x
New York City Real Estate Research Cluster 6.05% 10.75x
Online Games 2.68% 10.53x
Philadelphia Cluster 12.75% 10.33x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male