Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 2.4 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 13.88% 17.34x
School Closings Updates Readers 9.16% 17.25x
Mid-Range Grocery Shoppers 26.50% 16.15x
Philadelphia Trip Planners 13.21% 15.26x
Chocolate Lovers 16.77% 14.75x
New York City Events Researchers 12.77% 14.39x
Vermont Trip Planners 17.59% 14.37x
Renaissance Faire Visitors 20.69% 13.65x
Pennsylvania County and Local Fair Visitors 20.70% 12.58x
New York Trip Planners 11.15% 12.31x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.08x
Gap 0.02% 2.47x
American Eagle Outfitters 0.03% 2.00x
Dressbarn 0.02% 1.88x
Zumiez 0.03% 1.54x
White House Black Market 0.02% 1.45x
H&M 0.02% 1.43x
J. Crew 0.01% 1.41x
Lululemon 0.01% 1.34x
Talbots 0.01% 1.26x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is pittsburghmagazine.com.

Website Composition Index
pittsburghmagazine.com 1.72% 23.94x
pghcitypaper.com 2.47% 20.42x
uncoveringpa.com 2.70% 19.88x
exploreclarion.com 1.19% 19.66x
northcentralpa.com 1.90% 19.55x
longisland.com 1.52% 19.54x
jerseyfamilyfun.com 1.62% 19.13x
discovertheburgh.com 1.09% 18.69x
delcotimes.com 1.63% 18.61x
dailylocal.com 1.33% 18.50x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 2.55% 10.04x
Northeast Pennsylvania Cluster 9.93% 9.48x
Online Games 1.41% 9.43x
New England Universities 0.45% 8.83x
New York City Education & News Cluster 1.23% 8.26x
Philadelphia Cluster 10.01% 7.93x
Central Pennsylvania Cluster 18.81% 7.87x
Lacrosse College Athletics 0.08% 7.73x
Jokes & Riddles 0.02% 7.47x
New Jersey News Cluster 19.82% 7.39x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female