Explore the Northeastern Voters Audience
Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Northeastern Voters audience.
INTERESTS
The Northeastern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 36.90% | 16.40x |
| Philadelphia Trip Planners | 24.39% | 16.36x |
| Broadway Fans | 26.12% | 15.03x |
| Republicans | 23.42% | 14.06x |
| Coffee Lovers | 25.97% | 14.05x |
| New York Trip Planners | 30.76% | 13.32x |
| Vermont Trip Planners | 26.77% | 12.68x |
| Boston Trip Planners | 21.06% | 12.49x |
| Voters | 23.69% | 11.97x |
| Stay-at-Home Parents | 26.22% | 11.60x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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APPAREL RETAILERS
The Northeastern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.02% | 2.15x |
| Intermix | 0.02% | 2.11x |
| Hugo Boss | 0.03% | 2.03x |
| Lululemon | 0.07% | 1.91x |
| Uniqlo | 0.02% | 1.87x |
| Ann Taylor | 0.03% | 1.77x |
| American Apparel | 0.04% | 1.76x |
| Banana Republic | 0.06% | 1.75x |
| Armani | 0.03% | 1.74x |
| Zara | 0.04% | 1.60x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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WEBSITES
The Northeastern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northeastern Voters audience is vote-ny.org.
| Website | Composition | Index |
| vote-ny.org | 0.37% | 114.67x |
| senatenj.com | 0.32% | 82.86x |
| judiciary.state.nj.us | 0.16% | 80.74x |
| cityandstateny.com | 0.55% | 79.53x |
| nitehawkcinema.com | 0.17% | 79.14x |
| nyccfb.info | 2.26% | 76.76x |
| politicspa.com | 1.23% | 76.63x |
| mayoarts.org | 0.65% | 75.07x |
| lsc.org | 0.33% | 74.39x |
| manncenter.org | 0.44% | 74.16x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northeastern Voters audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.88% | 17.35x |
| New Jersey Travel Location Cluster | 12.87% | 16.32x |
| New York City Family & Activity Cluster | 10.46% | 13.52x |
| Hudson Valley New York Media | 6.11% | 12.50x |
| New York City Real Estate Research Cluster | 8.37% | 12.44x |
| Philadelphia Cluster | 14.62% | 12.29x |
| NYC Tourist Attractions | 14.26% | 12.23x |
| New York City Education & News Cluster | 10.52% | 12.14x |
| New Jersey News Cluster | 26.54% | 11.43x |
| Upstate New York State Athletics | 0.25% | 11.31x |
Composition Percentage:
The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
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DEMOGRAPHICS
The Northeastern Voters audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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