Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 37.48% 17.56x
Philadelphia Trip Planners 23.98% 16.53x
Penn State Nittany Lions Fans 23.96% 16.13x
Broadway Fans 25.95% 15.19x
Coffee Lovers 25.06% 14.57x
Republicans 23.49% 14.50x
New York Trip Planners 30.22% 14.15x
Vermont Trip Planners 25.93% 13.33x
Boston Trip Planners 19.69% 13.20x
Chocolate Lovers 23.95% 12.58x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Supreme.

Location Composition Index
Supreme 0.01% 3.19x
Club Monaco 0.02% 2.65x
LL Bean 0.01% 2.10x
Ann Taylor 0.03% 2.04x
Intermix 0.02% 1.98x
Lululemon 0.08% 1.93x
Urban Outfitters 0.07% 1.82x
Talbots 0.08% 1.76x
Banana Republic 0.07% 1.74x
Uniqlo 0.02% 1.74x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is nyccfb.info.

Website Composition Index
nyccfb.info 1.95% 86.55x
politicspa.com 1.11% 76.12x
insidernj.com 2.00% 60.37x
groundsforsculpture.org 1.46% 55.52x
vote411.org 16.00% 52.34x
njhiking.com 1.29% 52.09x
alleghenycounty.us 1.81% 51.55x
njpac.org 1.77% 51.17x
musikfest.org 1.17% 49.71x
njtvonline.org 1.65% 47.37x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.87% 17.98x
New Jersey Travel Location Cluster 13.28% 17.57x
New York City Family & Activity Cluster 11.32% 13.49x
Hudson Valley New York Media 6.45% 12.91x
New York City Real Estate Research Cluster 8.63% 12.57x
New York City Education & News Cluster 10.60% 12.48x
Philadelphia Cluster 15.14% 12.42x
Upstate New York State Athletics 0.27% 12.42x
NYC Tourist Attractions 14.57% 12.37x
Online Games 2.51% 11.88x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male