Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 2.6 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 10.85% 17.62x
Penn State Nittany Lions Fans 15.59% 15.98x
Mid-Range Grocery Shoppers 27.82% 15.97x
New York City Events Researchers 15.39% 14.56x
Chocolate Lovers 18.33% 14.13x
Vermont Trip Planners 17.32% 13.85x
Renaissance Faire Visitors 22.11% 13.79x
Modern Art Museum Researchers 14.48% 13.22x
Philadelphia Trip Planners 9.91% 12.81x
Pennsylvania County and Local Fair Visitors 21.19% 12.72x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.42x
The Childrens Place 0.01% 1.07x
Old Navy 0.01% 0.97x
Mens Wearhouse 0.01% 0.93x
Carhartt 0.08% 0.81x
Victoria's Secret 0.01% 0.79x
Maurices 0.01% 0.78x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is insidernj.com.

Website Composition Index
insidernj.com 1.40% 30.30x
camdencounty.com 1.03% 24.04x
thereporteronline.com 1.07% 22.00x
pittsburghmagazine.com 2.03% 22.00x
jerseyfamilyfun.com 1.19% 20.26x
pghcitypaper.com 2.17% 18.95x
cumberlink.com 1.12% 18.28x
exploreclarion.com 1.21% 17.98x
northcentralpa.com 2.21% 17.54x
longisland.com 1.41% 17.41x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 10.65% 9.89x
New England Universities 0.82% 9.82x
New Jersey Travel Location Cluster 3.22% 9.67x
Online Games 1.52% 8.71x
Upstate New York State Athletics 0.03% 8.52x
Philadelphia Cluster 12.38% 8.06x
New York City Education & News Cluster 1.29% 7.95x
Central Pennsylvania Cluster 20.39% 7.73x
New Jersey News Cluster 22.83% 7.31x
San Francisco Tourism 0.02% 7.24x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female