Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 2.5 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 35.29% 22.36x
Penn State Nittany Lions Fans 25.44% 19.15x
New York City Events Researchers 26.17% 18.59x
Vermont Trip Planners 26.10% 18.49x
Republicans 25.94% 17.81x
Broadway Fans 25.51% 17.55x
Coffee Lovers 25.02% 17.43x
Philadelphia Trip Planners 22.04% 17.07x
New York Trip Planners 27.22% 16.80x
Chocolate Lovers 24.17% 16.70x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.25x
Uniqlo 0.02% 2.07x
Zara 0.04% 1.98x
Ann Taylor 0.03% 1.95x
Patagonia 0.01% 1.80x
Armani 0.03% 1.78x
Brooks Brothers 0.04% 1.72x
J. Crew 0.04% 1.71x
American Apparel 0.03% 1.70x
Bonobos 0.02% 1.65x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is njfamily.com.

Website Composition Index
njfamily.com 1.72% 46.37x
vote411.org 5.18% 44.36x
njpac.org 1.06% 43.63x
visitnj.org 2.52% 42.13x
insidernj.com 1.95% 41.94x
groundsforsculpture.org 1.13% 36.83x
witf.org 1.07% 34.78x
acmemarkets.com 1.44% 34.26x
pennmedicine.org 1.52% 34.08x
uselections.com 1.42% 33.82x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 9.19% 17.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.21% 14.05x
NYC Tourist Attractions 8.13% 12.30x
Hudson Valley New York Media 6.36% 12.15x
New York City Education & News Cluster 5.68% 11.97x
Upstate New York State Athletics 0.19% 11.72x
New York City Real Estate Research Cluster 6.61% 11.52x
Online Games 2.76% 10.97x
Northeast Pennsylvania Cluster 11.48% 10.68x
New Jersey News Cluster 27.88% 10.67x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male