Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 4 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 12.15% 13.27x
Renaissance Faire Visitors 15.38% 11.85x
Pennsylvania County and Local Fair Visitors 17.14% 11.44x
Philadelphia Trip Planners 10.85% 11.38x
School Closings Updates Readers 16.13% 10.97x
Mid-Range Grocery Shoppers 28.52% 10.75x
New York City Events Researchers 9.66% 10.68x
New York Trip Planners 10.12% 9.95x
Cape Cod News Readers 6.25% 9.88x
Pittsburgh Penguins Fans 9.71% 9.33x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Gap.

Location Composition Index
Gap 0.01% 3.05x
Zumiez 0.01% 2.04x
Maurices 0.01% 0.87x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is pghcitypaper.com.

Website Composition Index
pghcitypaper.com 1.63% 16.53x
uncoveringpa.com 1.91% 16.44x
yourerie.com 2.01% 15.87x
exploreclarion.com 1.15% 15.54x
ydr.com 2.45% 14.94x
local21news.com 2.04% 14.93x
northcentralpa.com 1.38% 14.57x
pahomepage.com 3.24% 14.32x
wearecentralpa.com 1.31% 14.28x
wtae.com 8.60% 14.14x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 1.44% 8.49x
Online Games 0.86% 8.18x
Northeast Pennsylvania Cluster 7.43% 7.92x
New York City Education & News Cluster 0.94% 7.43x
Central Pennsylvania Cluster 13.83% 7.24x
New Jersey News Cluster 13.44% 6.85x
Pittsburgh News 9.46% 6.73x
Philadelphia Cluster 5.60% 6.71x
New England Universities 0.29% 6.64x
New York City Family & Activity Cluster 4.27% 6.31x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female