Dstillery Audiences

NORTHEASTERN VOTERS

Audience Size: 3.1 Million Devices

Explore the Northeastern Voters Audience

Below you'll find more information about the Northeastern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Northeastern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Northeastern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeastern Voters audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 36.90% 16.40x
Philadelphia Trip Planners 24.39% 16.36x
Broadway Fans 26.12% 15.03x
Republicans 23.42% 14.06x
Coffee Lovers 25.97% 14.05x
New York Trip Planners 30.76% 13.32x
Vermont Trip Planners 26.77% 12.68x
Boston Trip Planners 21.06% 12.49x
Voters 23.69% 11.97x
Stay-at-Home Parents 26.22% 11.60x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Interest attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeastern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeastern Voters audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.15x
Intermix 0.02% 2.11x
Hugo Boss 0.03% 2.03x
Lululemon 0.07% 1.91x
Uniqlo 0.02% 1.87x
Ann Taylor 0.03% 1.77x
American Apparel 0.04% 1.76x
Banana Republic 0.06% 1.75x
Armani 0.03% 1.74x
Zara 0.04% 1.60x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Location attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeastern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeastern Voters audience is vote-ny.org.

Website Composition Index
vote-ny.org 0.37% 114.67x
senatenj.com 0.32% 82.86x
judiciary.state.nj.us 0.16% 80.74x
cityandstateny.com 0.55% 79.53x
nitehawkcinema.com 0.17% 79.14x
nyccfb.info 2.26% 76.76x
politicspa.com 1.23% 76.63x
mayoarts.org 0.65% 75.07x
lsc.org 0.33% 74.39x
manncenter.org 0.44% 74.16x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Web attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeastern Voters audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.88% 17.35x
New Jersey Travel Location Cluster 12.87% 16.32x
New York City Family & Activity Cluster 10.46% 13.52x
Hudson Valley New York Media 6.11% 12.50x
New York City Real Estate Research Cluster 8.37% 12.44x
Philadelphia Cluster 14.62% 12.29x
NYC Tourist Attractions 14.26% 12.23x
New York City Education & News Cluster 10.52% 12.14x
New Jersey News Cluster 26.54% 11.43x
Upstate New York State Athletics 0.25% 11.31x
Composition Percentage: The overlap percentage between the Northeastern Voters audience and the Content Affinity attribute.
Index: A comparison of the Northeastern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeastern Voters audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999