NORTHWESTERN WILDCATS FANS

Audience Size: 2.8 Million Devices

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Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is College Football Fans.

Interest	Composition	Index
College Football Fans	44.57%	35.15x
Notre Dame Fighting Irish Fans	46.53%	35.05x
Iowa Hawkeyes Fans	44.13%	32.54x
ESPN Enthusiasts	39.87%	32.50x
NCAA Fans	34.33%	32.28x
Indiana Hoosiers Fans	42.86%	32.06x
College Athletic Scholarships Researchers	38.40%	31.74x
Ohio State Buckeyes Fans	40.53%	31.44x
NCAA Football Fans	40.86%	30.87x
MLB Fans	33.92%	30.68x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Old Navy.

Location	Composition	Index
Old Navy	0.02%	1.36x
Maurices	0.02%	1.25x
Chicos	0.01%	1.25x
American Eagle Outfitters	0.01%	1.15x
White House Black Market	0.01%	1.14x
Carhartt	0.14%	1.12x
Buckle	0.01%	1.05x
Express	0.01%	1.00x
Victoria's Secret	0.02%	0.80x
Journeys	0.01%	0.80x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website	Composition	Index
offtackleempire.com	2.33%	65.55x
insidenu.com	2.17%	59.78x
thechampaignroom.com	1.71%	57.07x
onthebanks.com	1.41%	56.77x
crimsonquarry.com	1.16%	56.09x
thedailygopher.com	2.24%	55.44x
dearoldgold.com	1.08%	53.05x
writingillini.com	1.26%	52.73x
maizenbrew.com	6.31%	50.82x
theonlycolors.com	1.46%	49.56x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.27%	32.80x
College Sports	0.70%	24.56x
Florida College Athletics	1.77%	23.55x
Illinois Education	0.16%	20.55x
New England & Ivy League Sports	0.96%	20.09x
Pac 12 Sports	0.57%	19.92x
Southeast College Athletics	0.69%	19.57x
Lacrosse College Athletics	0.37%	18.65x
Virginia Athletics	0.17%	18.18x
Upstate New York State Athletics	0.05%	16.66x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male