Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 2 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 50.29% 39.16x
Notre Dame Fighting Irish Fans 45.83% 38.89x
Iowa Hawkeyes Fans 49.18% 37.48x
NCAA Fans 42.44% 37.40x
ACC Fans 43.58% 36.97x
Ohio State Buckeyes Fans 46.47% 36.73x
NCAA Football Fans 45.89% 36.52x
College Athletic Scholarships Researchers 41.79% 36.19x
ESPN Enthusiasts 38.85% 35.87x
Indiana Hoosiers Fans 48.05% 35.66x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.37x
White House Black Market 0.02% 1.69x
Talbots 0.01% 1.57x
Jos A. Bank Clothiers 0.02% 1.47x
Michael Kors 0.01% 1.44x
Chicos 0.02% 1.40x
Zumiez 0.02% 1.32x
LOFT 0.02% 1.27x
Mens Wearhouse 0.03% 1.26x
Gap 0.02% 1.25x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 5.34% 69.81x
insidenu.com 1.80% 65.02x
thechampaignroom.com 2.94% 59.95x
onthebanks.com 2.38% 59.26x
insidethehall.com 1.99% 59.03x
crimsonquarry.com 1.23% 58.01x
thedailygopher.com 2.48% 52.99x
underdogdynasty.com 1.32% 52.56x
badgerofhonor.com 1.10% 51.00x
writingillini.com 2.48% 50.24x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.19% 24.65x
College Sports 0.53% 23.02x
Florida College Athletics 1.69% 20.93x
Southeast College Athletics 2.80% 19.92x
Virginia Athletics 0.23% 19.17x
Lacrosse College Athletics 0.15% 17.31x
Upstate New York State Athletics 0.07% 17.27x
Fantasy Sports 20.01% 17.03x
Pac 12 Sports 2.21% 16.68x
New England & Ivy League Sports 1.31% 16.39x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male