Explore the Northwestern Wildcats Fans Audience
Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.
INTERESTS
The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.
| Interest | Composition | Index |
| Notre Dame Fighting Irish Fans | 42.86% | 33.92x |
| College Football Fans | 44.37% | 33.37x |
| ESPN Enthusiasts | 40.14% | 32.63x |
| NCAA Fans | 39.68% | 32.41x |
| NCAA Football Fans | 41.24% | 31.16x |
| MLB Fans | 36.55% | 30.21x |
| March Madness Enthusiasts | 39.04% | 30.18x |
| Ohio State Buckeyes Fans | 38.74% | 29.66x |
| Syracuse Orange Fans | 37.47% | 29.49x |
| NFL Fans | 35.28% | 29.03x |
Composition Percentage:
The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
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APPAREL RETAILERS
The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.92x |
| American Apparel | 0.03% | 1.77x |
| Bonobos | 0.01% | 1.65x |
| Urban Outfitters | 0.04% | 1.64x |
| Ralph Lauren | 0.01% | 1.52x |
| Club Monaco | 0.01% | 1.52x |
| Kate Spade | 0.02% | 1.51x |
| Free People | 0.02% | 1.48x |
| Brooks Brothers | 0.03% | 1.48x |
| Zara | 0.02% | 1.47x |
Composition Percentage:
The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
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WEBSITES
The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is huskermax.com.
| Website | Composition | Index |
| huskermax.com | 2.49% | 60.66x |
| northwestern.edu | 6.08% | 60.49x |
| insidenu.com | 1.69% | 57.15x |
| offtackleempire.com | 3.03% | 55.28x |
| onthebanks.com | 1.24% | 49.00x |
| thechampaignroom.com | 1.00% | 46.55x |
| awfulannouncing.com | 1.11% | 45.50x |
| bigten.org | 1.47% | 43.68x |
| diehards.com | 1.51% | 43.63x |
| verbalcommits.com | 2.09% | 42.17x |
Composition Percentage:
The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.71% | 28.63x |
| Florida College Athletics | 5.26% | 16.81x |
| Southeast College Athletics | 1.86% | 16.32x |
| Pac 12 Sports | 1.59% | 16.27x |
| College Greek Life | 0.82% | 15.94x |
| College Sports | 1.97% | 15.86x |
| Illinois Education | 0.84% | 15.77x |
| Virginia Athletics | 0.55% | 15.00x |
| Lacrosse College Athletics | 1.20% | 14.77x |
| Fantasy Sports | 26.77% | 13.65x |
Composition Percentage:
The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
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DEMOGRAPHICS
The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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