Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 3.9 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 42.86% 33.92x
College Football Fans 44.37% 33.37x
ESPN Enthusiasts 40.14% 32.63x
NCAA Fans 39.68% 32.41x
NCAA Football Fans 41.24% 31.16x
MLB Fans 36.55% 30.21x
March Madness Enthusiasts 39.04% 30.18x
Ohio State Buckeyes Fans 38.74% 29.66x
Syracuse Orange Fans 37.47% 29.49x
NFL Fans 35.28% 29.03x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.92x
American Apparel 0.03% 1.77x
Bonobos 0.01% 1.65x
Urban Outfitters 0.04% 1.64x
Ralph Lauren 0.01% 1.52x
Club Monaco 0.01% 1.52x
Kate Spade 0.02% 1.51x
Free People 0.02% 1.48x
Brooks Brothers 0.03% 1.48x
Zara 0.02% 1.47x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is huskermax.com.

Website Composition Index
huskermax.com 2.49% 60.66x
northwestern.edu 6.08% 60.49x
insidenu.com 1.69% 57.15x
offtackleempire.com 3.03% 55.28x
onthebanks.com 1.24% 49.00x
thechampaignroom.com 1.00% 46.55x
awfulannouncing.com 1.11% 45.50x
bigten.org 1.47% 43.68x
diehards.com 1.51% 43.63x
verbalcommits.com 2.09% 42.17x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.71% 28.63x
Florida College Athletics 5.26% 16.81x
Southeast College Athletics 1.86% 16.32x
Pac 12 Sports 1.59% 16.27x
College Greek Life 0.82% 15.94x
College Sports 1.97% 15.86x
Illinois Education 0.84% 15.77x
Virginia Athletics 0.55% 15.00x
Lacrosse College Athletics 1.20% 14.77x
Fantasy Sports 26.77% 13.65x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male