Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 4.2 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 42.69% 27.40x
College Football Fans 43.61% 26.56x
ESPN Enthusiasts 40.57% 25.84x
NCAA Fans 40.11% 25.17x
NCAA Football Fans 41.14% 24.55x
Ohio State Buckeyes Fans 38.33% 24.45x
College Athletic Scholarships Researchers 42.39% 24.38x
Indiana Hoosiers Fans 38.43% 24.03x
MLB Fans 36.02% 23.83x
Iowa Hawkeyes Fans 38.58% 23.78x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.64x
Club Monaco 0.02% 1.60x
Tommy Bahama 0.02% 1.46x
Bonobos 0.02% 1.46x
American Apparel 0.03% 1.36x
Ann Taylor 0.02% 1.31x
REI 0.02% 1.30x
Jos A. Bank Clothiers 0.05% 1.29x
The North Face 0.02% 1.28x
Brooks Brothers 0.04% 1.28x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 3.50% 52.97x
insidenu.com 1.97% 49.13x
thechampaignroom.com 1.38% 44.61x
btpowerhouse.com 1.12% 44.09x
huskermax.com 2.04% 43.58x
onthebanks.com 1.49% 42.10x
bigten.org 1.34% 41.13x
writingillini.com 1.07% 38.80x
northwestern.edu 4.08% 38.48x
underdogdynasty.com 1.62% 38.30x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.60% 24.96x
Florida College Athletics 4.88% 16.00x
College Sports 1.79% 15.51x
Southeast College Athletics 1.63% 15.37x
Pac 12 Sports 1.40% 14.95x
Illinois Education 0.70% 14.48x
Virginia Athletics 0.48% 14.39x
College Greek Life 0.72% 13.90x
Lacrosse College Athletics 1.05% 13.51x
New England & Ivy League Sports 2.79% 12.85x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male