Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 2.3 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 40.81% 31.24x
College Football Fans 48.10% 28.53x
Iowa Hawkeyes Fans 38.25% 27.83x
College Athletic Scholarships Researchers 44.46% 27.49x
ESPN Enthusiasts 42.94% 27.38x
Indiana Hoosiers Fans 38.95% 27.34x
NCAA Fans 41.00% 27.30x
Ohio State Buckeyes Fans 37.84% 26.54x
Syracuse Orange Fans 34.70% 26.04x
Michigan Wolverines Fans 33.67% 25.97x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.39x
American Eagle Outfitters 0.02% 1.59x
Talbots 0.01% 1.59x
Express 0.02% 1.55x
Old Navy 0.03% 1.53x
White House Black Market 0.02% 1.48x
J. Crew 0.01% 1.46x
Banana Republic 0.02% 1.45x
Mens Wearhouse 0.02% 1.36x
Victoria's Secret 0.02% 1.31x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 2.84% 64.89x
thechampaignroom.com 1.35% 56.46x
huskermax.com 1.80% 55.35x
insidenu.com 1.73% 55.28x
onthebanks.com 1.37% 55.22x
dearoldgold.com 1.10% 54.05x
writingillini.com 1.20% 52.03x
thedailygopher.com 2.69% 51.19x
hoosierstateofmind.com 1.09% 49.60x
northwestern.edu 1.84% 48.97x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.34% 29.73x
College Sports 1.11% 21.28x
Florida College Athletics 2.80% 20.36x
Southeast College Athletics 1.00% 18.92x
Pac 12 Sports 0.63% 17.77x
Illinois Education 0.30% 17.28x
Virginia Athletics 0.27% 16.85x
New England & Ivy League Sports 1.47% 16.58x
Lacrosse College Athletics 0.58% 16.51x
College Greek Life 0.54% 15.64x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male