Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 2.8 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 37.62% 27.43x
ESPN Enthusiasts 33.63% 27.43x
March Madness Enthusiasts 32.79% 27.06x
NCAA Fans 34.95% 26.16x
College Football Fans 40.69% 25.41x
Ohio State Buckeyes Fans 34.11% 24.21x
Indiana Hoosiers Fans 34.85% 24.03x
ACC Fans 32.75% 24.01x
Syracuse Orange Fans 31.87% 23.84x
Iowa Hawkeyes Fans 32.89% 23.83x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.13x
Zara 0.05% 1.95x
American Apparel 0.07% 1.94x
Patagonia 0.02% 1.91x
Intermix 0.02% 1.75x
Free People 0.03% 1.74x
Urban Outfitters 0.10% 1.71x
Madewell 0.03% 1.70x
Ralph Lauren 0.01% 1.70x
Kate Spade 0.03% 1.63x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 2.30% 88.98x
insidenu.com 1.90% 82.93x
thechampaignroom.com 1.25% 74.43x
btpowerhouse.com 1.39% 68.26x
huskermax.com 1.61% 66.62x
writingillini.com 1.02% 60.93x
northwestern.edu 6.88% 59.26x
footballstudyhall.com 1.19% 58.98x
underdogdynasty.com 1.30% 57.74x
buckys5thquarter.com 3.17% 54.38x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.17% 24.14x
College Greek Life 1.83% 16.53x
Florida College Athletics 7.01% 16.25x
Southeast College Athletics 2.88% 15.39x
College Sports 2.66% 15.07x
Illinois Education 1.58% 15.00x
Virginia Athletics 0.83% 14.87x
Fantasy Sports 21.61% 14.80x
Lacrosse College Athletics 1.99% 14.03x
Pac 12 Sports 2.91% 14.03x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male