NORTHWESTERN WILDCATS FANS

Audience Size: 2.7 Million Devices

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Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest	Composition	Index
Notre Dame Fighting Irish Fans	39.77%	36.75x
NCAA Fans	40.13%	33.52x
ESPN Enthusiasts	38.87%	33.00x
College Football Fans	44.41%	32.26x
NCAA Football Fans	40.26%	32.09x
Syracuse Orange Fans	34.26%	31.38x
Ohio State Buckeyes Fans	36.41%	31.10x
Duke Blue Devils Fans	37.26%	30.97x
Indiana Hoosiers Fans	37.54%	30.93x
Big East Fans	35.90%	30.58x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.31x
Supreme	0.02%	2.29x
Bonobos	0.17%	2.02x
Club Monaco	0.03%	1.70x
Topshop	0.03%	1.68x
Jos A. Bank Clothiers	0.50%	1.57x
American Apparel	0.07%	1.57x
Hugo Boss	0.05%	1.51x
White House Black Market	0.45%	1.41x
Mens Wearhouse	0.73%	1.39x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website	Composition	Index
offtackleempire.com	4.16%	99.30x
insidenu.com	2.23%	94.94x
thechampaignroom.com	1.59%	87.60x
crimsonquarry.com	1.19%	83.71x
huskermax.com	2.25%	76.06x
onthebanks.com	1.46%	75.10x
btpowerhouse.com	2.37%	72.55x
writingillini.com	1.44%	72.01x
nusports.com	1.73%	69.05x
footballstudyhall.com	1.33%	68.92x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.14%	29.61x
College Greek Life	1.32%	18.12x
Florida College Athletics	7.17%	17.96x
College Sports	2.52%	17.95x
Southeast College Athletics	2.86%	17.58x
Pac 12 Sports	2.49%	17.04x
Virginia Athletics	0.81%	16.89x
Illinois Education	1.34%	16.01x
Fantasy Sports	22.34%	15.83x
Lacrosse College Athletics	1.76%	15.79x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male