Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 74.6 Thousand Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 74.6 thousand unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Classical Music Enthusiasts.

Interest Composition Index
Classical Music Enthusiasts 21.19% 282.60x
Africa Trip Planners 17.92% 240.41x
Winter Apparel Shoppers 16.04% 200.84x
Electronics Shoppers 12.21% 161.31x
Bitcoin Enthusiasts 11.65% 142.62x
March Madness Enthusiasts 29.96% 21.89x
NCAA Fans 31.66% 20.23x
Notre Dame Fighting Irish Fans 32.91% 20.10x
MLB Fans 31.36% 19.64x
Indiana Hoosiers Fans 32.04% 19.44x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Gap.

Location Composition Index
Gap 0.16% 1.62x
Carhartt 0.16% 0.80x
Victoria's Secret 0.03% 0.36x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is northwestern.edu.

Website Composition Index
northwestern.edu 9.00% 66.92x
verbalcommits.com 3.70% 50.20x
maizenbrew.com 4.96% 47.30x
transitchicago.com 3.56% 42.49x
windycitygridiron.com 3.66% 41.46x
onefootdown.com 3.45% 41.42x
rivals.com 13.50% 41.13x
landgrantholyland.com 4.34% 40.87x
hawkcentral.com 3.10% 40.20x
ourlads.com 7.25% 38.77x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 3.17% 15.87x
Florida College Athletics 7.55% 15.71x
New England & Ivy League Sports 6.14% 15.69x
College Greek Life 2.26% 15.46x
College Sports 3.02% 15.40x
Pac 12 Sports 3.35% 15.34x
Feminism 1.82% 15.28x
Lacrosse College Athletics 2.59% 15.28x
Law School Research Cluster 1.30% 14.19x
Institutional Investing 2.63% 13.78x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.