Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 1.6 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 48.36% 41.61x
NCAA Fans 45.13% 40.95x
ACC Fans 44.93% 39.90x
College Football Fans 46.29% 39.88x
NCAA Football Fans 46.62% 39.70x
Iowa Hawkeyes Fans 53.47% 39.48x
College Athletic Scholarships Researchers 40.50% 39.20x
Ohio State Buckeyes Fans 48.71% 38.91x
ESPN Enthusiasts 38.02% 38.35x
Syracuse Orange Fans 45.49% 36.42x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.42x
Dressbarn 0.01% 1.38x
Chicos 0.02% 1.38x
Old Navy 0.03% 1.38x
Aeropostale 0.02% 1.35x
Lane Bryant 0.01% 1.30x
J. Crew 0.01% 1.29x
Mens Wearhouse 0.02% 1.29x
Maurices 0.04% 1.27x
Buckle 0.02% 1.26x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 6.44% 80.82x
insidenu.com 1.48% 75.64x
thechampaignroom.com 2.48% 73.42x
onthebanks.com 1.82% 72.93x
underdogdynasty.com 1.01% 64.47x
thedailygopher.com 2.04% 63.18x
hailvarsity.com 1.56% 60.00x
huskers.com 1.24% 59.50x
maizenbrew.com 9.25% 58.89x
theonlycolors.com 3.33% 58.30x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.45% 28.75x
Illinois College Sports 0.90% 26.09x
Florida College Athletics 1.43% 24.10x
Southeast College Athletics 2.14% 21.44x
Upstate New York State Athletics 0.06% 18.74x
New England & Ivy League Sports 0.88% 18.49x
Pac 12 Sports 1.79% 18.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.58% 16.61x
Virginia Athletics 0.13% 15.87x
Ohio Universities 2.06% 14.53x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male