Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 2.5 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 49.21% 34.93x
College Football Fans 46.72% 34.45x
Indiana Hoosiers Fans 46.48% 32.06x
Iowa Hawkeyes Fans 47.87% 31.47x
ESPN Enthusiasts 40.09% 31.10x
NCAA Fans 34.79% 30.79x
College Athletic Scholarships Researchers 38.30% 30.54x
ACC Fans 41.21% 30.43x
NCAA Football Fans 42.66% 30.36x
Ohio State Buckeyes Fans 44.24% 30.34x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.03x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 2.85% 54.63x
insidenu.com 2.06% 51.98x
thechampaignroom.com 2.16% 50.29x
onthebanks.com 1.49% 49.25x
crimsonquarry.com 1.23% 48.69x
thedailygopher.com 2.19% 47.13x
writingillini.com 1.43% 46.61x
maizenbrew.com 6.95% 45.19x
huskermax.com 2.03% 44.42x
huskercorner.com 1.36% 42.59x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.57% 24.89x
Florida College Athletics 1.59% 22.49x
College Sports 0.64% 21.23x
New England & Ivy League Sports 0.91% 17.93x
Southeast College Athletics 1.11% 17.34x
Pac 12 Sports 1.24% 17.12x
Illinois Education 0.08% 16.94x
Virginia Athletics 0.21% 16.24x
Illinois 0.25% 15.36x
Fantasy Sports 24.12% 15.30x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male