Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 2.9 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 49.25% 33.88x
College Football Fans 45.86% 32.68x
ESPN Enthusiasts 41.22% 30.92x
NCAA Fans 36.56% 30.62x
Iowa Hawkeyes Fans 47.11% 30.46x
Indiana Hoosiers Fans 47.31% 30.24x
ACC Fans 42.31% 30.05x
NCAA Football Fans 42.05% 29.46x
Ohio State Buckeyes Fans 44.50% 29.34x
College Athletic Scholarships Researchers 40.56% 29.16x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.94x
Gap 0.03% 1.61x
Forever 21 0.02% 1.52x
Talbots 0.02% 1.47x
LOFT 0.03% 1.42x
Eddie Bauer 0.01% 1.42x
Jos A. Bank Clothiers 0.02% 1.42x
Buckle 0.03% 1.42x
Express 0.03% 1.40x
Lululemon 0.01% 1.40x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 3.70% 58.43x
insidenu.com 1.89% 54.82x
crimsonquarry.com 1.25% 53.50x
thechampaignroom.com 2.15% 52.97x
onthebanks.com 1.54% 51.35x
thedailygopher.com 2.19% 48.07x
huskercorner.com 1.22% 47.39x
maizenbrew.com 6.88% 47.38x
writingillini.com 1.80% 46.46x
huskermax.com 2.03% 45.56x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.62% 25.82x
Florida College Athletics 1.53% 22.60x
College Sports 0.57% 20.21x
Virginia Athletics 0.31% 19.64x
Southeast College Athletics 1.43% 19.02x
Pac 12 Sports 1.63% 17.40x
New England & Ivy League Sports 0.90% 16.34x
Fantasy Sports 21.32% 16.15x
College Greek Life 0.25% 15.86x
Illinois 0.14% 15.67x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male