Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 2.7 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 39.77% 36.75x
NCAA Fans 40.13% 33.52x
ESPN Enthusiasts 38.87% 33.00x
College Football Fans 44.41% 32.26x
NCAA Football Fans 40.26% 32.09x
Syracuse Orange Fans 34.26% 31.38x
Ohio State Buckeyes Fans 36.41% 31.10x
Duke Blue Devils Fans 37.26% 30.97x
Indiana Hoosiers Fans 37.54% 30.93x
Big East Fans 35.90% 30.58x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Everlane.

Location Composition Index
Everlane 0.01% 2.31x
Supreme 0.02% 2.29x
Bonobos 0.17% 2.02x
Club Monaco 0.03% 1.70x
Topshop 0.03% 1.68x
Jos A. Bank Clothiers 0.50% 1.57x
American Apparel 0.07% 1.57x
Hugo Boss 0.05% 1.51x
White House Black Market 0.45% 1.41x
Mens Wearhouse 0.73% 1.39x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 4.16% 99.30x
insidenu.com 2.23% 94.94x
thechampaignroom.com 1.59% 87.60x
crimsonquarry.com 1.19% 83.71x
huskermax.com 2.25% 76.06x
onthebanks.com 1.46% 75.10x
btpowerhouse.com 2.37% 72.55x
writingillini.com 1.44% 72.01x
nusports.com 1.73% 69.05x
footballstudyhall.com 1.33% 68.92x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.14% 29.61x
College Greek Life 1.32% 18.12x
Florida College Athletics 7.17% 17.96x
College Sports 2.52% 17.95x
Southeast College Athletics 2.86% 17.58x
Pac 12 Sports 2.49% 17.04x
Virginia Athletics 0.81% 16.89x
Illinois Education 1.34% 16.01x
Fantasy Sports 22.34% 15.83x
Lacrosse College Athletics 1.76% 15.79x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male