Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 2.4 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 51.03% 38.28x
College Football Fans 47.92% 36.27x
Iowa Hawkeyes Fans 50.18% 34.40x
NCAA Fans 36.67% 33.82x
ESPN Enthusiasts 41.70% 33.80x
ACC Fans 43.40% 33.56x
Ohio State Buckeyes Fans 46.63% 33.52x
Indiana Hoosiers Fans 48.67% 33.44x
College Athletic Scholarships Researchers 40.24% 33.07x
NCAA Football Fans 44.18% 32.94x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.65x
Jos A. Bank Clothiers 0.03% 1.60x
Eddie Bauer 0.01% 1.50x
White House Black Market 0.03% 1.31x
Express 0.03% 1.25x
LOFT 0.02% 1.21x
American Eagle Outfitters 0.02% 1.20x
Mens Wearhouse 0.04% 1.20x
Carhartt 0.27% 1.18x
Gap 0.02% 1.17x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 6.26% 65.95x
crimsonquarry.com 1.06% 61.57x
insidenu.com 2.02% 61.07x
thechampaignroom.com 2.32% 60.19x
onthebanks.com 1.99% 55.89x
huskercorner.com 1.05% 55.82x
writingillini.com 2.17% 53.96x
insidethehall.com 3.69% 52.76x
thedailygopher.com 2.19% 52.43x
underdogdynasty.com 1.46% 49.79x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.67% 25.98x
Florida College Athletics 1.24% 22.78x
College Sports 0.51% 21.59x
Virginia Athletics 0.20% 19.27x
Southeast College Athletics 1.41% 18.88x
Pac 12 Sports 1.74% 18.36x
Illinois 0.05% 17.23x
Institutional Investing 0.04% 16.01x
New England & Ivy League Sports 0.83% 15.92x
College Greek Life 0.23% 15.48x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male