NORTHWESTERN WILDCATS FANS

Audience Size: 4.2 Million Devices

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Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest	Composition	Index
Notre Dame Fighting Irish Fans	42.69%	27.40x
College Football Fans	43.61%	26.56x
ESPN Enthusiasts	40.57%	25.84x
NCAA Fans	40.11%	25.17x
NCAA Football Fans	41.14%	24.55x
Ohio State Buckeyes Fans	38.33%	24.45x
College Athletic Scholarships Researchers	42.39%	24.38x
Indiana Hoosiers Fans	38.43%	24.03x
MLB Fans	36.02%	23.83x
Iowa Hawkeyes Fans	38.58%	23.78x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	1.64x
Club Monaco	0.02%	1.60x
Tommy Bahama	0.02%	1.46x
Bonobos	0.02%	1.46x
American Apparel	0.03%	1.36x
Ann Taylor	0.02%	1.31x
REI	0.02%	1.30x
Jos A. Bank Clothiers	0.05%	1.29x
The North Face	0.02%	1.28x
Brooks Brothers	0.04%	1.28x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website	Composition	Index
offtackleempire.com	3.50%	52.97x
insidenu.com	1.97%	49.13x
thechampaignroom.com	1.38%	44.61x
btpowerhouse.com	1.12%	44.09x
huskermax.com	2.04%	43.58x
onthebanks.com	1.49%	42.10x
bigten.org	1.34%	41.13x
writingillini.com	1.07%	38.80x
northwestern.edu	4.08%	38.48x
underdogdynasty.com	1.62%	38.30x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.60%	24.96x
Florida College Athletics	4.88%	16.00x
College Sports	1.79%	15.51x
Southeast College Athletics	1.63%	15.37x
Pac 12 Sports	1.40%	14.95x
Illinois Education	0.70%	14.48x
Virginia Athletics	0.48%	14.39x
College Greek Life	0.72%	13.90x
Lacrosse College Athletics	1.05%	13.51x
New England & Ivy League Sports	2.79%	12.85x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male