Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 2.4 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 38.49% 56.18x
NCAA Fans 37.79% 52.42x
NCAA Football Fans 37.29% 52.23x
ESPN Enthusiasts 34.87% 51.91x
College Football Fans 42.06% 51.89x
March Madness Enthusiasts 35.93% 48.84x
Ohio State Buckeyes Fans 34.21% 48.40x
Indiana Hoosiers Fans 35.49% 48.25x
Iowa Hawkeyes Fans 34.36% 46.79x
Syracuse Orange Fans 33.42% 46.68x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Free People.

Location Composition Index
Free People 0.04% 2.02x
Levi Strauss 0.02% 1.95x
Everlane 0.01% 1.91x
Bonobos 0.09% 1.90x
Urban Outfitters 0.08% 1.89x
Kate Spade 0.02% 1.85x
Supreme 0.02% 1.82x
American Apparel 0.07% 1.78x
Eddie Bauer 0.03% 1.72x
Topshop 0.02% 1.69x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 3.44% 104.88x
insidenu.com 2.04% 101.41x
thechampaignroom.com 1.47% 92.45x
crimsonquarry.com 1.09% 91.17x
huskermax.com 1.89% 79.95x
btpowerhouse.com 2.07% 79.52x
onthebanks.com 1.34% 79.27x
writingillini.com 1.31% 77.66x
footballstudyhall.com 1.28% 74.31x
underdogdynasty.com 1.26% 71.33x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.45% 34.07x
College Greek Life 1.72% 21.82x
Florida College Athletics 8.29% 20.51x
College Sports 2.98% 19.98x
Southeast College Athletics 3.43% 19.73x
Pac 12 Sports 3.13% 19.26x
Fantasy Sports 22.73% 18.91x
Virginia Athletics 0.99% 18.86x
Lacrosse College Athletics 2.13% 18.25x
Illinois Education 1.60% 18.11x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male