Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 3.7 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 43.71% 29.43x
Notre Dame Fighting Irish Fans 43.94% 29.15x
NCAA Fans 38.87% 27.89x
ESPN Enthusiasts 42.01% 27.23x
College Athletic Scholarships Researchers 40.58% 27.08x
NCAA Football Fans 42.13% 26.71x
Ohio State Buckeyes Fans 39.18% 25.62x
MLB Fans 35.83% 25.46x
March Madness Enthusiasts 39.22% 25.28x
Iowa Hawkeyes Fans 39.81% 25.19x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.79x
Old Navy 0.02% 1.29x
Carhartt 0.13% 1.12x
Victoria's Secret 0.01% 0.89x
Mens Wearhouse 0.01% 0.75x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 3.94% 54.48x
insidenu.com 2.08% 51.90x
huskermax.com 2.02% 46.29x
btpowerhouse.com 1.27% 45.90x
onthebanks.com 1.79% 44.82x
bigten.org 1.27% 42.96x
thechampaignroom.com 1.68% 42.72x
writingillini.com 1.32% 42.59x
dearoldgold.com 1.46% 41.71x
northwestern.edu 3.50% 41.38x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.50% 27.98x
Florida College Athletics 4.38% 20.01x
College Sports 1.63% 19.29x
Pac 12 Sports 0.95% 17.82x
Southeast College Athletics 1.37% 17.27x
Illinois Education 0.58% 17.26x
Virginia Athletics 0.46% 16.87x
New England & Ivy League Sports 2.37% 15.56x
Fantasy Sports 28.25% 15.43x
College Greek Life 0.69% 15.43x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male