NORTHWESTERN WILDCATS FANS

Audience Size: 3.7 Million Devices

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Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is College Football Fans.

Interest	Composition	Index
College Football Fans	43.71%	29.43x
Notre Dame Fighting Irish Fans	43.94%	29.15x
NCAA Fans	38.87%	27.89x
ESPN Enthusiasts	42.01%	27.23x
College Athletic Scholarships Researchers	40.58%	27.08x
NCAA Football Fans	42.13%	26.71x
Ohio State Buckeyes Fans	39.18%	25.62x
MLB Fans	35.83%	25.46x
March Madness Enthusiasts	39.22%	25.28x
Iowa Hawkeyes Fans	39.81%	25.19x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Chicos.

Location	Composition	Index
Chicos	0.01%	1.79x
Old Navy	0.02%	1.29x
Carhartt	0.13%	1.12x
Victoria's Secret	0.01%	0.89x
Mens Wearhouse	0.01%	0.75x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website	Composition	Index
offtackleempire.com	3.94%	54.48x
insidenu.com	2.08%	51.90x
huskermax.com	2.02%	46.29x
btpowerhouse.com	1.27%	45.90x
onthebanks.com	1.79%	44.82x
bigten.org	1.27%	42.96x
thechampaignroom.com	1.68%	42.72x
writingillini.com	1.32%	42.59x
dearoldgold.com	1.46%	41.71x
northwestern.edu	3.50%	41.38x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.50%	27.98x
Florida College Athletics	4.38%	20.01x
College Sports	1.63%	19.29x
Pac 12 Sports	0.95%	17.82x
Southeast College Athletics	1.37%	17.27x
Illinois Education	0.58%	17.26x
Virginia Athletics	0.46%	16.87x
New England & Ivy League Sports	2.37%	15.56x
Fantasy Sports	28.25%	15.43x
College Greek Life	0.69%	15.43x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male