Dstillery Audiences

NORTHWESTERN WILDCATS FANS

Audience Size: 3.7 Million Devices

Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 42.71% 34.26x
College Football Fans 44.83% 33.04x
ESPN Enthusiasts 40.62% 32.64x
NCAA Fans 40.21% 32.62x
NCAA Football Fans 41.43% 31.49x
MLB Fans 36.51% 30.30x
March Madness Enthusiasts 39.29% 30.17x
Syracuse Orange Fans 38.05% 29.52x
Ohio State Buckeyes Fans 38.99% 29.43x
Duke Blue Devils Fans 38.99% 29.37x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Supreme.

Location Composition Index
Supreme 0.02% 2.12x
Bonobos 0.17% 2.06x
Everlane 0.01% 2.03x
Topshop 0.04% 1.85x
Jos A. Bank Clothiers 0.44% 1.64x
White House Black Market 0.54% 1.54x
Saint Laurent Paris 0.01% 1.47x
Urban Outfitters 0.07% 1.42x
Johnston and Murphy 0.76% 1.41x
REI 0.02% 1.37x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 3.32% 63.45x
insidenu.com 1.60% 61.15x
thechampaignroom.com 1.01% 60.28x
btpowerhouse.com 1.26% 54.40x
onthebanks.com 1.26% 53.74x
huskermax.com 2.05% 48.32x
thedailygopher.com 1.79% 47.70x
bigten.org 1.87% 47.36x
insidethehall.com 1.95% 46.78x
maizenbrew.com 4.16% 46.05x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.79% 27.68x
Florida College Athletics 5.53% 17.07x
College Greek Life 0.86% 16.92x
Pac 12 Sports 1.79% 16.89x
Southeast College Athletics 2.09% 16.67x
College Sports 2.00% 16.43x
Virginia Athletics 0.62% 15.82x
Illinois Education 0.95% 15.58x
Lacrosse College Athletics 1.34% 15.16x
New England & Ivy League Sports 3.37% 14.50x
Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.
Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male