NORTHWESTERN WILDCATS FANS

Audience Size: 3.4 Million Devices

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Explore the Northwestern Wildcats Fans Audience

Below you'll find more information about the Northwestern Wildcats Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Northwestern Wildcats Fans audience.

INTERESTS

The Northwestern Wildcats Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northwestern Wildcats Fans audience is Notre Dame Fighting Irish Fans.

Interest	Composition	Index
Notre Dame Fighting Irish Fans	43.03%	29.03x
College Football Fans	43.26%	29.00x
ESPN Enthusiasts	40.73%	27.75x
NCAA Fans	38.24%	27.75x
College Athletic Scholarships Researchers	41.36%	27.22x
NCAA Football Fans	41.02%	26.61x
MLB Fans	35.08%	26.18x
Indiana Hoosiers Fans	38.89%	25.40x
Ohio State Buckeyes Fans	38.74%	25.00x
March Madness Enthusiasts	38.41%	24.96x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Interest attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

APPAREL RETAILERS

The Northwestern Wildcats Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northwestern Wildcats Fans audience is Aeropostale.

Location	Composition	Index
Aeropostale	0.01%	1.99x
Banana Republic	0.01%	1.83x
Jos A. Bank Clothiers	0.01%	1.66x
Victoria's Secret	0.02%	1.61x
White House Black Market	0.01%	1.55x
American Eagle Outfitters	0.01%	1.51x
Chicos	0.01%	1.36x
Old Navy	0.02%	1.35x
Maurices	0.02%	1.28x
Carhartt	0.16%	1.09x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Location attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

WEBSITES

The Northwestern Wildcats Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northwestern Wildcats Fans audience is offtackleempire.com.

Website	Composition	Index
offtackleempire.com	3.23%	56.23x
onthebanks.com	1.47%	48.31x
huskermax.com	1.76%	47.99x
insidenu.com	1.85%	47.87x
thechampaignroom.com	1.50%	47.72x
btpowerhouse.com	1.06%	47.57x
writingillini.com	1.24%	45.50x
bigten.org	1.01%	44.94x
dearoldgold.com	1.26%	44.48x
northwestern.edu	2.55%	44.12x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Web attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northwestern Wildcats Fans audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.41%	29.84x
College Sports	1.43%	21.37x
Florida College Athletics	3.49%	21.21x
Pac 12 Sports	0.75%	18.81x
Southeast College Athletics	1.15%	18.77x
Virginia Athletics	0.39%	18.13x
College Greek Life	0.67%	17.50x
Illinois Education	0.44%	17.40x
New England & Ivy League Sports	1.93%	16.68x
Fantasy Sports	26.04%	16.14x

Composition Percentage: The overlap percentage between the Northwestern Wildcats Fans audience and the Content Affinity attribute.

Index: A comparison of the Northwestern Wildcats Fans audience to the internet population.

DEMOGRAPHICS

The Northwestern Wildcats Fans audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male