Explore the Nurses Audience
Below you'll find more information about the Nurses audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Nurses audience.
INTERESTS
The Nurses audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nurses audience is Pharmacy Shoppers.
| Interest | Composition | Index |
| Pharmacy Shoppers | 25.83% | 23.79x |
| Doctors | 30.28% | 23.34x |
| Headache and Migraine Sufferers | 24.48% | 23.34x |
| Primary Care Doctor Researchers | 30.82% | 22.11x |
| Medical Science Researchers | 23.69% | 21.91x |
| Heart Surgery Researchers | 22.31% | 21.78x |
| Medical Consultation Researchers | 25.94% | 21.39x |
| Professional Medical Journal Readers | 24.18% | 20.41x |
| Gastrointestinal Researchers | 23.94% | 20.37x |
| Parents with Kids | 23.68% | 20.26x |
Composition Percentage:
The overlap percentage between the Nurses audience and the Interest attribute.
Index: A comparison of the Nurses audience to the internet population.
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APPAREL RETAILERS
The Nurses audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nurses audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.02% | 1.30x |
| Dressbarn | 0.02% | 1.29x |
| LOFT | 0.02% | 1.24x |
| Jos A. Bank Clothiers | 0.02% | 1.20x |
| Old Navy | 0.03% | 1.16x |
| American Eagle Outfitters | 0.02% | 1.13x |
| Carhartt | 0.21% | 1.08x |
| Buckle | 0.02% | 1.07x |
| Victoria's Secret | 0.03% | 1.05x |
| Mens Wearhouse | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Nurses audience and the Location attribute.
Index: A comparison of the Nurses audience to the internet population.
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WEBSITES
The Nurses audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nurses audience is aafp.org.
| Website | Composition | Index |
| aafp.org | 1.89% | 32.38x |
| labtestsonline.org | 1.29% | 31.83x |
| allnurses.com | 8.17% | 31.01x |
| babble.com | 1.39% | 28.51x |
| healthychildren.org | 1.68% | 27.70x |
| jamanetwork.com | 1.20% | 27.32x |
| kidshealth.org | 3.52% | 26.51x |
| drgreene.com | 1.22% | 24.78x |
| cancer.org | 1.18% | 24.62x |
| globalrph.com | 2.15% | 24.54x |
Composition Percentage:
The overlap percentage between the Nurses audience and the Web attribute.
Index: A comparison of the Nurses audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nurses audience is Nursing.
| Content Affinity | Composition | Index |
| Nursing | 0.87% | 22.90x |
| Cardiac & Other Health Research | 0.20% | 22.06x |
| Medical Supplies | 0.22% | 17.08x |
| Medical & Pharmaceutical Scholarship | 1.88% | 16.16x |
| Homeschooling | 0.03% | 15.99x |
| Arthritis & Bones | 0.46% | 15.90x |
| Addiction & Recovery Reference | 0.05% | 15.64x |
| New Parents | 2.33% | 15.41x |
| Canadian Healthcare | 0.59% | 14.76x |
| Disease Cluster | 0.09% | 14.35x |
Composition Percentage:
The overlap percentage between the Nurses audience and the Content Affinity attribute.
Index: A comparison of the Nurses audience to the internet population.
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DEMOGRAPHICS
The Nurses audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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