Dstillery Audiences

NURSES

Audience Size: 3.9 Million Devices

Explore the Nurses Audience

Below you'll find more information about the Nurses audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Nurses audience.

Dstillery Crafted Audiences

INTERESTS

The Nurses audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nurses audience is Doctors.

Interest Composition Index
Doctors 41.22% 27.48x
Pharmacy Shoppers 35.31% 27.24x
Medical Consultation Researchers 35.09% 26.55x
Headache and Migraine Sufferers 34.07% 26.52x
Primary Care Doctor Researchers 38.27% 26.50x
Heart Surgery Researchers 32.02% 25.60x
Healthcare Provider Education Researchers 38.52% 24.78x
Gastrointestinal Researchers 31.95% 24.70x
Hematologists 30.48% 24.55x
Medical Science Researchers 33.19% 24.36x
Composition Percentage: The overlap percentage between the Nurses audience and the Interest attribute.
Index: A comparison of the Nurses audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nurses audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nurses audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.19x
Old Navy 0.01% 1.07x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Nurses audience and the Location attribute.
Index: A comparison of the Nurses audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nurses audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nurses audience is nursingworld.org.

Website Composition Index
nursingworld.org 3.85% 49.61x
nurseslabs.com 1.41% 44.15x
nursingtimes.net 2.03% 44.04x
nursinglicensure.org 2.37% 43.83x
scrubsandbeyond.com 1.65% 39.02x
pregnancy-info.net 1.29% 35.76x
registerednursing.org 1.58% 35.62x
thenerdynurse.com 1.35% 33.04x
ihi.org 1.27% 32.85x
jointcommission.org 1.39% 32.58x
Composition Percentage: The overlap percentage between the Nurses audience and the Web attribute.
Index: A comparison of the Nurses audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nurses audience is Nursing.

Content Affinity Composition Index
Nursing 6.12% 32.32x
Reproductive Health 1.66% 20.39x
Cardiac & Other Health Research 2.42% 20.18x
Arthritis & Bones 3.18% 18.78x
Healthcare Jobs 1.42% 17.69x
Disease Cluster 2.29% 16.48x
Healthcare - Doctors & Diagnosis 4.21% 16.37x
New Parents 9.19% 15.79x
Medical & Pharmaceutical Scholarship 10.86% 15.67x
Senior Care 0.50% 15.24x
Composition Percentage: The overlap percentage between the Nurses audience and the Content Affinity attribute.
Index: A comparison of the Nurses audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nurses audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female