Dstillery Audiences

NURSES

Audience Size: 3.5 Million Devices

Explore the Nurses Audience

Below you'll find more information about the Nurses audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Nurses audience.

Dstillery Crafted Audiences

INTERESTS

The Nurses audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nurses audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 25.83% 23.79x
Doctors 30.28% 23.34x
Headache and Migraine Sufferers 24.48% 23.34x
Primary Care Doctor Researchers 30.82% 22.11x
Medical Science Researchers 23.69% 21.91x
Heart Surgery Researchers 22.31% 21.78x
Medical Consultation Researchers 25.94% 21.39x
Professional Medical Journal Readers 24.18% 20.41x
Gastrointestinal Researchers 23.94% 20.37x
Parents with Kids 23.68% 20.26x
Composition Percentage: The overlap percentage between the Nurses audience and the Interest attribute.
Index: A comparison of the Nurses audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nurses audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nurses audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.30x
Dressbarn 0.02% 1.29x
LOFT 0.02% 1.24x
Jos A. Bank Clothiers 0.02% 1.20x
Old Navy 0.03% 1.16x
American Eagle Outfitters 0.02% 1.13x
Carhartt 0.21% 1.08x
Buckle 0.02% 1.07x
Victoria's Secret 0.03% 1.05x
Mens Wearhouse 0.02% 1.02x
Composition Percentage: The overlap percentage between the Nurses audience and the Location attribute.
Index: A comparison of the Nurses audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nurses audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nurses audience is aafp.org.

Website Composition Index
aafp.org 1.89% 32.38x
labtestsonline.org 1.29% 31.83x
allnurses.com 8.17% 31.01x
babble.com 1.39% 28.51x
healthychildren.org 1.68% 27.70x
jamanetwork.com 1.20% 27.32x
kidshealth.org 3.52% 26.51x
drgreene.com 1.22% 24.78x
cancer.org 1.18% 24.62x
globalrph.com 2.15% 24.54x
Composition Percentage: The overlap percentage between the Nurses audience and the Web attribute.
Index: A comparison of the Nurses audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nurses audience is Nursing.

Content Affinity Composition Index
Nursing 0.87% 22.90x
Cardiac & Other Health Research 0.20% 22.06x
Medical Supplies 0.22% 17.08x
Medical & Pharmaceutical Scholarship 1.88% 16.16x
Homeschooling 0.03% 15.99x
Arthritis & Bones 0.46% 15.90x
Addiction & Recovery Reference 0.05% 15.64x
New Parents 2.33% 15.41x
Canadian Healthcare 0.59% 14.76x
Disease Cluster 0.09% 14.35x
Composition Percentage: The overlap percentage between the Nurses audience and the Content Affinity attribute.
Index: A comparison of the Nurses audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nurses audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female