Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 2.3 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 75.77% 63.27x
Home Design and Living Publication Readers 64.82% 56.91x
Luxury Fitness Shoppers 68.15% 56.59x
Luxury Athletic Footwear Shoppers 68.16% 56.59x
Gourmet Food & Wine Researchers 69.60% 56.51x
Home Kitchen Chefs 68.61% 56.06x
Cooking Show Fans 63.58% 52.81x
Wine Lovers 54.95% 49.07x
Recipe Researchers 61.23% 48.18x
Home Custom Bedroom Decorators 49.58% 46.55x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Madewell.

Location Composition Index
Madewell 0.02% 1.50x
Bonobos 0.03% 1.36x
Carhartt 0.07% 1.34x
Talbots 0.04% 1.31x
White House Black Market 0.10% 1.30x
Lululemon 0.04% 1.29x
Free People 0.02% 1.29x
Dressbarn 0.04% 1.28x
Eddie Bauer 0.02% 1.27x
REI 0.01% 1.22x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.10% 66.26x
food52.com 3.61% 56.61x
mastercook.com 1.10% 53.89x
diabeticlivingonline.com 1.58% 52.35x
xojane.com 3.37% 49.88x
youbeauty.com 1.34% 47.17x
inspiralized.com 2.76% 46.44x
cooksillustrated.com 1.76% 46.08x
recipetips.com 1.53% 45.95x
health.harvard.edu 1.27% 45.57x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 3.75% 22.70x
Healthy Eating Researchers 3.31% 21.94x
Consumer Packaged Goods 18.42% 21.84x
Nutrition & Diabetic Living 1.44% 21.82x
Low Carb Diets 9.47% 21.68x
Travel, Food, Fashion & Fitness 3.78% 21.12x
Vegetarian Diet 20.98% 20.97x
Stay at Home Mom 29.69% 20.41x
Vegans & Animal Welfare 3.41% 20.15x
Paleo & Keto Diet Enthusiasts 9.89% 20.09x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female