Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 2.5 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 73.46% 51.31x
Gourmet Food & Wine Researchers 65.10% 44.37x
Home Kitchen Chefs 65.57% 43.00x
Cooking Show Fans 61.87% 37.36x
Recipe Researchers 55.25% 33.71x
Women's Fitness Enthusiasts 46.05% 33.54x
Healthy Snacks Shoppers 56.02% 33.08x
Bargain Shopping Researchers 47.88% 32.47x
Home Kitchen Bakers 54.46% 32.06x
Home Design Enthusiasts 46.43% 31.21x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.26x
LL Bean 0.01% 1.23x
Intermix 0.01% 1.22x
The North Face 0.02% 1.21x
Supreme 0.00% 1.18x
Chicos 0.05% 1.08x
LOFT 0.04% 1.07x
Lululemon 0.04% 1.04x
Talbots 0.05% 1.04x
Kate Spade 0.02% 1.03x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is stupideasypaleo.com.

Website Composition Index
stupideasypaleo.com 1.18% 64.78x
naturallyella.com 2.73% 56.02x
cookscountry.com 1.01% 55.16x
blissfulbasil.com 1.62% 52.28x
cooks.com 1.52% 51.51x
italianfoodforever.com 2.10% 51.31x
mywholefoodlife.com 1.65% 50.71x
loveandlemons.com 4.12% 50.53x
mayihavethatrecipe.com 1.13% 50.20x
dinneralovestory.com 1.11% 49.51x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 7.83% 23.66x
Food Cluster 7.67% 19.16x
Vegetarian Diet 27.30% 18.95x
Healthy Eating Researchers 7.88% 18.71x
Travel, Food, Fashion & Fitness 4.45% 18.56x
Nutrition & Diabetic Living 1.74% 17.44x
Stay at Home Mom 20.58% 17.38x
Low Carb Diets 13.30% 17.24x
Organic Beauty & Skincare Products 4.47% 16.45x
Pet Forums 3.62% 16.18x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female