Explore the Nutrition Conscious Eaters Audience
Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.
INTERESTS
The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 75.97% | 45.00x |
| Home Design and Living Publication Readers | 65.94% | 41.56x |
| Home Kitchen Chefs | 66.71% | 40.95x |
| Gourmet Food & Wine Researchers | 68.51% | 40.88x |
| Luxury Fitness Shoppers | 67.62% | 40.35x |
| Luxury Athletic Footwear Shoppers | 67.62% | 40.34x |
| Cooking Show Fans | 60.50% | 39.75x |
| Wine Lovers | 57.49% | 35.17x |
| Recipe Researchers | 60.44% | 35.05x |
| Healthy Snacks Shoppers | 60.06% | 34.05x |
Composition Percentage:
The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
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APPAREL RETAILERS
The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.01% | 1.27x |
| REI | 0.01% | 1.21x |
| Talbots | 0.03% | 1.14x |
| Free People | 0.02% | 1.14x |
| Lululemon | 0.03% | 1.13x |
| Forever 21 | 0.04% | 1.13x |
| Carhartt | 0.27% | 1.12x |
| Chicos | 0.04% | 1.12x |
| Mens Wearhouse | 0.05% | 1.12x |
| Dressbarn | 0.03% | 1.11x |
Composition Percentage:
The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
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WEBSITES
The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is food52.com.
| Website | Composition | Index |
| food52.com | 2.01% | 37.28x |
| betterrecipes.com | 1.86% | 33.03x |
| honestcooking.com | 2.20% | 31.69x |
| fortheloveofcooking.net | 1.71% | 31.40x |
| feedmephoebe.com | 1.24% | 31.31x |
| recipe4living.com | 3.16% | 30.19x |
| cooksillustrated.com | 1.08% | 29.76x |
| inspiralized.com | 1.86% | 29.40x |
| joyofkosher.com | 1.28% | 29.31x |
| ifoodblogger.com | 2.01% | 29.31x |
Composition Percentage:
The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 2.57% | 18.72x |
| Consumer Packaged Goods | 15.32% | 18.38x |
| Low Carb Diets | 7.96% | 17.80x |
| Healthy Eating Researchers | 2.22% | 17.78x |
| Nutrition & Diabetic Living | 1.11% | 17.63x |
| Travel, Food, Fashion & Fitness | 3.26% | 17.53x |
| Paleo & Keto Diet Enthusiasts | 6.95% | 16.99x |
| Vegans & Animal Welfare | 2.75% | 16.75x |
| Vegetarian Diet | 19.47% | 16.68x |
| Stay at Home Mom | 29.59% | 16.42x |
Composition Percentage:
The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
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DEMOGRAPHICS
The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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