Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 1.1 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 74.67% 77.60x
Home Design and Living Publication Readers 60.98% 72.84x
Gourmet Food & Wine Researchers 64.06% 69.75x
Home Kitchen Chefs 66.77% 69.09x
Luxury Fitness Shoppers 65.53% 65.64x
Luxury Athletic Footwear Shoppers 65.54% 65.63x
Cooking Show Fans 61.98% 63.05x
Wine Lovers 55.98% 62.04x
Home Custom Bedroom Decorators 48.12% 60.79x
Custom Home Lighting Shoppers 48.13% 60.79x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.09x
Maurices 0.01% 1.02x
Carhartt 0.10% 1.02x
Journeys 0.01% 0.86x
Victoria's Secret 0.01% 0.67x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is finecooking.com.

Website Composition Index
finecooking.com 7.06% 53.26x
familycircle.com 1.14% 53.24x
honestcooking.com 1.13% 52.50x
geniuskitchen.com 9.55% 50.35x
whfoods.com 1.10% 48.48x
fitnessmagazine.com 1.89% 45.70x
babble.com 3.73% 43.44x
wilton.com 1.54% 42.74x
wineandglue.com 2.77% 42.56x
kraftcanada.com 2.87% 42.04x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.39% 29.54x
Holistic Medicine 0.14% 28.23x
Vegans & Animal Welfare 1.77% 26.68x
Canada Consumer Product Cluster 8.07% 25.21x
Paleo & Keto Diet Enthusiasts 2.12% 23.89x
Vegetarian Diet 20.61% 23.33x
Low Carb Diets 8.21% 23.22x
Travel, Food, Fashion & Fitness 3.98% 22.98x
Female Lifestyle Content Readers 5.26% 22.60x
Stay at Home Mom 32.92% 22.26x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female