Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 3.6 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 75.72% 58.66x
Luxury Fitness Shoppers 68.75% 53.02x
Luxury Athletic Footwear Shoppers 68.74% 53.02x
Home Design and Living Publication Readers 65.41% 52.69x
Gourmet Food & Wine Researchers 70.22% 51.82x
Home Kitchen Chefs 69.66% 51.45x
Cooking Show Fans 63.11% 48.21x
Wine Lovers 55.82% 44.94x
Recipe Researchers 61.73% 44.35x
Healthy Snacks Shoppers 60.72% 43.07x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.64x
Jos A. Bank Clothiers 0.39% 1.52x
Supreme 0.01% 1.51x
White House Black Market 0.43% 1.39x
Mens Wearhouse 0.57% 1.32x
REI 0.02% 1.28x
Johnston and Murphy 0.56% 1.26x
Club Monaco 0.02% 1.26x
Columbia 0.02% 1.21x
Buckle 0.29% 1.18x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.04% 43.41x
food52.com 3.91% 43.23x
mastercook.com 1.19% 42.70x
diabeticlivingonline.com 1.74% 42.26x
simplehealthykitchen.com 1.47% 39.01x
thefullhelping.com 2.12% 38.99x
recipetips.com 1.72% 38.12x
inspiralized.com 2.67% 38.03x
honestcooking.com 3.02% 38.02x
cooksillustrated.com 1.84% 37.95x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 4.03% 20.76x
Food Cluster 4.48% 19.95x
Nutrition & Diabetic Living 1.63% 19.90x
Vegetarian Diet 22.00% 19.08x
Low Carb Diets 10.48% 18.82x
Consumer Packaged Goods 20.15% 18.79x
Travel, Food, Fashion & Fitness 3.93% 18.79x
Vegans & Animal Welfare 4.06% 18.17x
Stay at Home Mom 29.31% 18.09x
Assorted Topics (Family, Household Wellness, The Beach) 8.12% 17.84x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female