Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 2.6 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 73.47% 48.38x
Gourmet Food & Wine Researchers 66.21% 40.34x
Home Kitchen Chefs 65.16% 40.10x
Cooking Show Fans 60.02% 37.02x
Women's Fitness Enthusiasts 44.58% 31.78x
Bargain Shopping Researchers 45.20% 31.74x
Healthy Snacks Shoppers 54.35% 31.09x
Recipe Researchers 55.24% 30.96x
Home Kitchen Bakers 55.05% 29.43x
Yogis 48.51% 29.01x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.00% 1.37x
Patagonia 0.01% 1.37x
REI 0.02% 1.33x
Kate Spade 0.02% 1.26x
Zara 0.02% 1.19x
Madewell 0.01% 1.18x
American Apparel 0.02% 1.17x
Columbia 0.01% 1.15x
Urban Outfitters 0.04% 1.13x
American Eagle Outfitters 0.04% 1.13x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is hookandbullet.com.

Website Composition Index
hookandbullet.com 0.20% 96.43x
peacefmonline.com 0.20% 73.69x
memoriediangelina.com 0.29% 69.00x
anutritionisteats.com 0.16% 68.12x
farmgirlfare.com 0.19% 66.91x
cookinginstilettos.com 0.13% 66.38x
typingstudy.com 0.30% 65.27x
cuisinerecipes.com 0.45% 65.17x
realbakingwithrose.com 0.16% 64.79x
sproutedkitchen.com 0.69% 64.60x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.26% 23.87x
Vegetarian Diet 24.80% 18.98x
Food Cluster 7.34% 17.96x
Travel, Food, Fashion & Fitness 3.92% 17.76x
Stay at Home Mom 11.21% 17.56x
Healthy Eating Researchers 7.72% 17.45x
Low Carb Diets 11.97% 16.50x
Organic Beauty & Skincare Products 4.28% 15.47x
DIY Decoration & Furniture 4.12% 15.39x
Nutrition & Diabetic Living 1.61% 15.31x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999