Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 1.8 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 75.55% 72.92x
Home Design and Living Publication Readers 60.21% 68.47x
Gourmet Food & Wine Researchers 62.23% 65.59x
Home Kitchen Chefs 70.17% 63.36x
Luxury Athletic Footwear Shoppers 60.59% 62.56x
Luxury Fitness Shoppers 60.59% 62.56x
Wine Lovers 57.40% 58.50x
Home Custom Bedroom Decorators 46.56% 58.28x
Custom Home Lighting Shoppers 46.56% 58.28x
Shelf-Stable Food Content Readers 35.46% 57.52x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.90x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is finecooking.com.

Website Composition Index
finecooking.com 5.11% 57.27x
geniuskitchen.com 4.71% 51.92x
kraftcanada.com 2.37% 49.50x
fitnessmagazine.com 1.06% 45.72x
wineandglue.com 1.79% 44.63x
healthlinkbc.ca 1.89% 43.81x
naturallyella.com 2.25% 42.84x
babble.com 2.12% 42.36x
manrepeller.com 4.39% 41.42x
lcbo.com 1.59% 41.06x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.25% 31.25x
Canada Consumer Product Cluster 7.58% 27.57x
Vegans & Animal Welfare 1.33% 26.51x
Canada Shopping - General Commerce 0.94% 26.25x
Low Carb Diets 7.11% 23.87x
Canadian Seniors Real Estate Research Cluster 0.20% 23.68x
Paleo & Keto Diet Enthusiasts 1.72% 23.51x
Vegetarian Diet 18.45% 23.22x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.08% 22.89x
Stay at Home Mom 32.01% 22.32x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female