Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 2.5 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 73.80% 55.21x
Luxury Fitness Shoppers 70.18% 47.56x
Home Kitchen Chefs 64.51% 47.32x
Luxury Athletic Footwear Shoppers 70.38% 47.11x
Gourmet Food & Wine Researchers 68.29% 43.83x
Cooking Show Fans 63.34% 37.85x
Recipe Researchers 56.69% 37.09x
Women's Fitness Enthusiasts 45.87% 36.88x
Bargain Shopping Researchers 48.40% 36.60x
Healthy Snacks Shoppers 56.25% 36.50x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.66x
Levi Strauss 0.02% 1.64x
Club Monaco 0.01% 1.59x
Columbia 0.02% 1.51x
Madewell 0.03% 1.47x
American Apparel 0.05% 1.43x
Gymboree 0.04% 1.36x
Uniqlo 0.02% 1.35x
LOFT 0.07% 1.35x
Patagonia 0.02% 1.34x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is naturallyella.com.

Website Composition Index
naturallyella.com 2.79% 58.96x
cooks.com 1.26% 58.12x
newleafwellness.biz 1.42% 56.18x
blissfulbasil.com 1.70% 55.74x
loveandlemons.com 4.23% 55.40x
italianfoodforever.com 2.18% 55.27x
beautyeditor.ca 1.80% 55.12x
mywholefoodlife.com 1.60% 54.98x
rachaelraymag.com 7.95% 53.54x
mayihavethatrecipe.com 1.22% 53.34x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 8.80% 24.25x
Food Cluster 7.43% 21.54x
Nutrition & Diabetic Living 1.76% 21.38x
Healthy Eating Researchers 7.59% 20.47x
Travel, Food, Fashion & Fitness 4.78% 20.40x
Vegetarian Diet 28.27% 20.18x
Stay at Home Mom 25.42% 19.18x
Organic Beauty & Skincare Products 4.41% 18.45x
Low Carb Diets 14.29% 18.24x
Pet Forums 3.99% 18.18x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female