Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 1.6 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 73.95% 76.49x
Home Design and Living Publication Readers 59.33% 70.03x
Gourmet Food & Wine Researchers 60.98% 65.70x
Home Kitchen Chefs 68.19% 64.94x
Luxury Athletic Footwear Shoppers 62.45% 64.08x
Luxury Fitness Shoppers 62.45% 64.08x
Shelf-Stable Food Content Readers 36.17% 60.98x
Pantry Recipes Researchers 37.22% 60.74x
Home Custom Bedroom Decorators 45.22% 60.60x
Custom Home Lighting Shoppers 45.22% 60.60x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.85x
J. Crew 0.01% 1.71x
Banana Republic 0.02% 1.49x
Chicos 0.02% 1.37x
Gymboree 0.01% 1.31x
Express 0.02% 1.28x
Dressbarn 0.02% 1.25x
Gap 0.02% 1.22x
Hollister 0.01% 1.20x
Old Navy 0.03% 1.18x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is finecooking.com.

Website Composition Index
finecooking.com 1.95% 60.87x
manrepeller.com 1.90% 47.38x
foodnetwork.ca 7.57% 46.20x
dimitrasdishes.com 1.81% 42.83x
naturallyella.com 1.61% 42.71x
foodsharkmarfa.com 1.35% 42.21x
thefullhelping.com 1.61% 41.44x
marthastewartweddings.com 1.09% 40.67x
styleatacertainage.com 1.85% 39.85x
wholefoodbellies.com 1.26% 39.68x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.33% 34.24x
Canada Consumer Product Cluster 4.82% 29.93x
Vegans & Animal Welfare 0.88% 29.01x
Canada Shopping - Kitchenware 0.69% 28.09x
Vitamin Shoppers 0.09% 26.04x
Perfume, Makeup & Cosmetics 0.49% 25.36x
Disease Cluster 0.07% 25.22x
Low Carb Diets 6.21% 25.13x
Vegetarian Diet 14.36% 24.56x
Travel, Food, Fashion & Fitness 3.52% 24.05x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female