Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 2.8 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 75.32% 63.36x
Home Design and Living Publication Readers 59.26% 59.35x
Gourmet Food & Wine Researchers 60.29% 57.96x
Home Kitchen Chefs 69.96% 56.11x
Luxury Fitness Shoppers 61.25% 54.75x
Luxury Athletic Footwear Shoppers 61.25% 54.74x
Shelf-Stable Food Content Readers 34.86% 52.98x
Pantry Recipes Researchers 33.86% 52.16x
Home Custom Bedroom Decorators 47.60% 51.61x
Custom Home Lighting Shoppers 47.60% 51.61x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Talbots.

Location Composition Index
Talbots 0.01% 1.69x
H&M 0.01% 1.46x
LOFT 0.02% 1.41x
Jos A. Bank Clothiers 0.01% 1.32x
Dressbarn 0.01% 1.26x
White House Black Market 0.02% 1.21x
American Eagle Outfitters 0.01% 1.10x
Victoria's Secret 0.02% 1.09x
Zumiez 0.01% 1.06x
Banana Republic 0.01% 1.02x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is finecooking.com.

Website Composition Index
finecooking.com 3.43% 55.59x
kraftcanada.com 1.50% 49.21x
healthlinkbc.ca 1.15% 45.04x
wineandglue.com 1.09% 44.37x
lcbo.com 1.09% 42.92x
babble.com 1.16% 42.50x
manrepeller.com 3.11% 42.22x
naturallyella.com 1.93% 40.65x
thefullhelping.com 1.68% 38.12x
foodnetwork.ca 10.58% 37.63x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.21% 27.16x
Canada Shopping - General Commerce 0.63% 26.28x
Canada Consumer Product Cluster 6.13% 26.12x
Food Cluster 0.12% 24.82x
Canada Shopping - Kitchenware 0.88% 23.75x
Low Carb Diets 6.52% 23.06x
Perfume, Makeup & Cosmetics 0.49% 23.00x
London Tourism & Events 0.07% 22.24x
Vegetarian Diet 16.42% 22.20x
Female Lifestyle Content Readers 4.66% 22.05x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female