Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 2.6 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 68.36% 231.32x
Gourmet Food & Wine Researchers 59.89% 206.86x
Home Kitchen Chefs 63.84% 198.47x
Home Design and Living Publication Readers 57.63% 195.00x
Luxury Athletic Footwear Shoppers 57.63% 184.93x
Luxury Fitness Shoppers 57.63% 184.93x
Cooking Show Fans 58.19% 175.43x
Home Custom Bedroom Decorators 47.46% 167.42x
Custom Home Lighting Shoppers 47.46% 167.42x
Women's Health Researchers 47.46% 162.80x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.38x
Maurices 0.01% 1.09x
Carhartt 0.06% 0.36x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is betterrecipes.com.

Website Composition Index
betterrecipes.com 1.04% 34.14x
ifoodblogger.com 1.11% 29.94x
recipe4living.com 1.72% 29.93x
thefullhelping.com 2.35% 29.18x
familycircle.com 2.50% 28.98x
cookitsimply.com 1.08% 28.58x
camelliabrand.com 1.05% 28.11x
healthy-delicious.com 1.83% 28.04x
wearychef.com 1.25% 27.95x
honestcooking.com 2.37% 27.54x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 19.77% 41.57x
Stay at Home Mom 41.81% 41.26x
Assorted Topics (Family, Household Wellness, The Beach) 13.56% 40.98x
Low Carb Diets 11.86% 37.01x
Wine, Liquor & Mixology 11.30% 33.62x
Cooking Recipe & Ingredient Researchers 58.19% 31.70x
Vegetarian Diet 20.34% 30.26x
Local Events & Travel Guide 15.25% 29.50x
Healthcare - Dermatology & Aging 18.64% 29.08x
Weight Loss & Nutrition Assistance Researchers 14.69% 28.41x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female