Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 3.2 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 76.29% 55.18x
Home Design and Living Publication Readers 66.25% 49.82x
Gourmet Food & Wine Researchers 66.42% 49.78x
Luxury Fitness Shoppers 65.35% 49.27x
Luxury Athletic Footwear Shoppers 65.35% 49.27x
Home Kitchen Chefs 68.68% 48.17x
Cooking Show Fans 64.23% 44.38x
Recipe Researchers 57.11% 43.29x
Wine Lovers 57.00% 42.77x
Custom Home Lighting Shoppers 52.59% 41.37x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 1.32x
Old Navy 0.02% 1.17x
Carhartt 0.15% 1.08x
White House Black Market 0.01% 1.08x
Jos A. Bank Clothiers 0.01% 1.08x
Lane Bryant 0.01% 1.08x
Buckle 0.01% 1.08x
Victoria's Secret 0.03% 1.04x
Chicos 0.01% 1.02x
Banana Republic 0.01% 0.99x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is food52.com.

Website Composition Index
food52.com 1.95% 40.35x
betterrecipes.com 1.72% 37.12x
honestcooking.com 2.40% 34.78x
joyofkosher.com 1.22% 33.75x
recipe4living.com 2.85% 33.75x
feedmephoebe.com 1.29% 33.26x
ifoodblogger.com 1.86% 33.24x
healthy-delicious.com 1.98% 32.18x
thefullhelping.com 2.20% 31.71x
fitpregnancy.com 1.74% 31.71x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 2.32% 24.86x
Healthy Eating Researchers 2.05% 21.98x
Consumer Packaged Goods 16.05% 21.67x
Paleo & Keto Diet Enthusiasts 6.16% 20.52x
Travel, Food, Fashion & Fitness 4.43% 20.52x
Vegans & Animal Welfare 3.02% 20.36x
Nutrition & Diabetic Living 0.99% 20.15x
Low Carb Diets 9.53% 19.89x
Vegetarian Diet 22.79% 19.59x
Stay at Home Mom 36.20% 19.19x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female