Dstillery Audiences

NUTRITION CONSCIOUS EATERS

Audience Size: 4.5 Million Devices

Explore the Nutrition Conscious Eaters Audience

Below you'll find more information about the Nutrition Conscious Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Nutrition Conscious Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Nutrition Conscious Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nutrition Conscious Eaters audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 75.97% 45.00x
Home Design and Living Publication Readers 65.94% 41.56x
Home Kitchen Chefs 66.71% 40.95x
Gourmet Food & Wine Researchers 68.51% 40.88x
Luxury Fitness Shoppers 67.62% 40.35x
Luxury Athletic Footwear Shoppers 67.62% 40.34x
Cooking Show Fans 60.50% 39.75x
Wine Lovers 57.49% 35.17x
Recipe Researchers 60.44% 35.05x
Healthy Snacks Shoppers 60.06% 34.05x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Interest attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nutrition Conscious Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nutrition Conscious Eaters audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.27x
REI 0.01% 1.21x
Talbots 0.03% 1.14x
Free People 0.02% 1.14x
Lululemon 0.03% 1.13x
Forever 21 0.04% 1.13x
Carhartt 0.27% 1.12x
Chicos 0.04% 1.12x
Mens Wearhouse 0.05% 1.12x
Dressbarn 0.03% 1.11x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Location attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nutrition Conscious Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nutrition Conscious Eaters audience is food52.com.

Website Composition Index
food52.com 2.01% 37.28x
betterrecipes.com 1.86% 33.03x
honestcooking.com 2.20% 31.69x
fortheloveofcooking.net 1.71% 31.40x
feedmephoebe.com 1.24% 31.31x
recipe4living.com 3.16% 30.19x
cooksillustrated.com 1.08% 29.76x
inspiralized.com 1.86% 29.40x
joyofkosher.com 1.28% 29.31x
ifoodblogger.com 2.01% 29.31x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Web attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nutrition Conscious Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 2.57% 18.72x
Consumer Packaged Goods 15.32% 18.38x
Low Carb Diets 7.96% 17.80x
Healthy Eating Researchers 2.22% 17.78x
Nutrition & Diabetic Living 1.11% 17.63x
Travel, Food, Fashion & Fitness 3.26% 17.53x
Paleo & Keto Diet Enthusiasts 6.95% 16.99x
Vegans & Animal Welfare 2.75% 16.75x
Vegetarian Diet 19.47% 16.68x
Stay at Home Mom 29.59% 16.42x
Composition Percentage: The overlap percentage between the Nutrition Conscious Eaters audience and the Content Affinity attribute.
Index: A comparison of the Nutrition Conscious Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nutrition Conscious Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female