Explore the Ocean Activists Audience
Below you'll find more information about the Ocean Activists audience, broken down in different categories based on their digital and physical behaviors. These are 499.2 thousand unique devices whose actions qualify for the Ocean Activists audience.
INTERESTS
The Ocean Activists audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ocean Activists audience is Women’s Lifestyle Blogs Researchers.
| Interest | Composition | Index |
| Women’s Lifestyle Blogs Researchers | 24.43% | 96.31x |
| Home Custom Bedroom Decorators | 10.73% | 93.24x |
| Custom Home Lighting Shoppers | 10.73% | 93.24x |
| Orlando Activities Researchers | 7.58% | 81.28x |
| Grandparents | 26.01% | 78.05x |
| Streaming British TV Users | 29.85% | 71.08x |
| Home Design and Living Publication Readers | 15.58% | 66.38x |
| Women's Fitness Enthusiasts | 29.72% | 64.79x |
| Women's Health Researchers | 31.38% | 62.99x |
| Luxury Second Home Owners | 21.92% | 62.25x |
Composition Percentage:
The overlap percentage between the Ocean Activists audience and the Interest attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
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APPAREL RETAILERS
The Ocean Activists audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ocean Activists audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.57x |
| Gap | 0.01% | 1.54x |
| Patagonia | 0.01% | 1.39x |
| Zumiez | 0.02% | 1.20x |
| Gymboree | 0.02% | 1.15x |
| Maurices | 0.03% | 1.14x |
| American Eagle Outfitters | 0.01% | 1.11x |
| Mens Wearhouse | 0.01% | 1.10x |
| Urban Outfitters | 0.01% | 0.85x |
| Old Navy | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Ocean Activists audience and the Location attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
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WEBSITES
The Ocean Activists audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ocean Activists audience is freekibble.com.
| Website | Composition | Index |
| freekibble.com | 8.37% | 120.40x |
| freetheocean.com | 1.86% | 102.85x |
| thechronicleherald.ca | 2.68% | 78.65x |
| nationalkitty.com | 3.28% | 71.54x |
| thecourtjeweller.com | 5.18% | 70.01x |
| kamloopsthisweek.com | 1.62% | 68.59x |
| whatkatewore.com | 1.50% | 66.07x |
| insidehalton.com | 4.63% | 61.21x |
| coleandmarmalade.com | 17.77% | 61.06x |
| joscountryjunction.com | 1.45% | 60.78x |
Composition Percentage:
The overlap percentage between the Ocean Activists audience and the Web attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ocean Activists audience is Nature & Wildlife.
| Content Affinity | Composition | Index |
| Nature & Wildlife | 5.95% | 46.17x |
| Canada Tourism Research Cluster | 4.18% | 28.51x |
| Vancouver British Columbia Research Cluster | 2.22% | 28.10x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 9.13% | 27.86x |
| Canada Shopping - Kitchenware | 0.24% | 26.61x |
| Canada Consumer Product Cluster | 1.03% | 26.56x |
| Comedy Content | 0.22% | 24.37x |
| Celebrity Gossip | 0.30% | 23.36x |
| Travel, Food, Fashion & Fitness | 1.85% | 23.13x |
| Canada Shopping - Lifestyle and Mommy Blogs | 1.40% | 23.05x |
Composition Percentage:
The overlap percentage between the Ocean Activists audience and the Content Affinity attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
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DEMOGRAPHICS
The Ocean Activists audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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