Dstillery Audiences

OCEAN ACTIVISTS

Audience Size: 1.8 Million Devices

Explore the Ocean Activists Audience

Below you'll find more information about the Ocean Activists audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Ocean Activists audience.

Dstillery Crafted Audiences

INTERESTS

The Ocean Activists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ocean Activists audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 36.32% 50.50x
Home Custom Bedroom Decorators 36.32% 50.50x
Cholesterol Researchers 38.34% 48.60x
Home Design and Living Publication Readers 37.91% 46.10x
Luxury Second Home Owners 42.58% 45.61x
Orlando Activities Researchers 34.56% 45.36x
Eco-Conscious Consumers 40.04% 44.59x
Women’s Lifestyle Blogs Researchers 41.37% 43.66x
Streaming British TV Users 46.34% 43.47x
TV Junkies 42.05% 43.26x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Interest attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ocean Activists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ocean Activists audience is Chicos.

Location Composition Index
Chicos 0.02% 1.42x
Express 0.02% 1.34x
Talbots 0.01% 1.17x
J. Crew 0.01% 1.17x
Dressbarn 0.02% 1.15x
The Childrens Place 0.03% 1.13x
American Eagle Outfitters 0.02% 1.11x
Aeropostale 0.02% 1.11x
Old Navy 0.03% 1.09x
LOFT 0.02% 1.05x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Location attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ocean Activists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ocean Activists audience is freetheocean.com.

Website Composition Index
freetheocean.com 1.05% 56.42x
freekibble.com 3.35% 55.77x
manrepeller.com 1.78% 44.30x
coastalliving.com 1.05% 42.54x
healthnfitness.net 3.00% 38.40x
trueactivist.com 1.29% 37.48x
finecooking.com 1.19% 37.12x
petmd.com 1.88% 36.99x
halfeddie.com 1.10% 36.64x
insectidentification.org 1.50% 36.61x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Web attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ocean Activists audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.07% 26.84x
Bird Watching 0.17% 25.67x
Mysticism 0.10% 24.97x
Nature & Wildlife 1.90% 22.89x
Diamonds & Precious Metals 0.07% 22.11x
Pet Supplies 0.48% 21.20x
Perfume, Makeup & Cosmetics 0.37% 20.27x
Disease Cluster 0.05% 19.88x
Ireland Cluster 5.60% 19.87x
Pharmacy 0.29% 19.82x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Content Affinity attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ocean Activists audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female