Dstillery Audiences

OCEAN ACTIVISTS

Audience Size: 2.7 Million Devices

Explore the Ocean Activists Audience

Below you'll find more information about the Ocean Activists audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ocean Activists audience.

Dstillery Crafted Audiences

INTERESTS

The Ocean Activists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ocean Activists audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 38.23% 32.73x
Home Custom Bedroom Decorators 46.87% 32.28x
Custom Home Lighting Shoppers 46.87% 32.28x
Cholesterol Researchers 46.27% 32.21x
Home and Garden TV Fans 32.47% 31.21x
Eco-Conscious Consumers 45.22% 30.88x
Luxury Second Home Owners 48.46% 30.72x
Nashville Activity Researchers 45.41% 30.54x
Home Design and Living Publication Readers 47.13% 30.53x
Orlando Activities Researchers 47.04% 30.52x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Interest attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ocean Activists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ocean Activists audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.59x
Chicos 0.02% 1.57x
Lane Bryant 0.02% 1.53x
Jos A. Bank Clothiers 0.01% 1.45x
Talbots 0.01% 1.34x
Journeys 0.02% 1.29x
Mens Wearhouse 0.02% 1.26x
Old Navy 0.02% 1.23x
Victoria's Secret 0.02% 1.22x
Gymboree 0.01% 1.19x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Location attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ocean Activists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ocean Activists audience is marriedbiography.com.

Website Composition Index
marriedbiography.com 2.30% 39.02x
care2.com 1.41% 38.58x
peta.org 1.37% 36.97x
nature.org 1.32% 35.24x
nrdc.org 1.50% 34.59x
news.nationalgeographic.com 2.43% 34.51x
sierraclub.org 2.11% 34.34x
whole-dog-journal.com 1.06% 34.11x
nwf.org 1.15% 33.89x
cruiselawnews.com 2.41% 33.74x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Web attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ocean Activists audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 21.06x
Nature & Wildlife 3.30% 19.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 17.93x
Active Lifestyle Enthusiasts 0.03% 17.77x
Scuba Diving 0.07% 17.55x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.13% 17.45x
Holiday Gifts 0.23% 17.33x
Bird Watching 0.59% 16.61x
Custom Gifts 1.26% 16.51x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 1.23% 16.45x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Content Affinity attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ocean Activists audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female