Dstillery Audiences

OCEAN ACTIVISTS

Audience Size: 1.1 Million Devices

Explore the Ocean Activists Audience

Below you'll find more information about the Ocean Activists audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Ocean Activists audience.

Dstillery Crafted Audiences

INTERESTS

The Ocean Activists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ocean Activists audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 19.33% 67.10x
Custom Home Lighting Shoppers 19.33% 67.10x
Cholesterol Researchers 24.95% 60.72x
Home Design and Living Publication Readers 22.73% 57.63x
Orlando Activities Researchers 16.26% 57.17x
Women’s Lifestyle Blogs Researchers 31.37% 55.39x
Eco-Conscious Consumers 26.34% 53.42x
Women's Fitness Enthusiasts 26.26% 51.32x
TV Junkies 30.61% 50.87x
Streaming British TV Users 39.13% 50.67x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Interest attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ocean Activists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ocean Activists audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.50x
Hollister 0.01% 1.48x
Buckle 0.02% 1.36x
Express 0.02% 1.26x
LOFT 0.01% 1.15x
Chicos 0.01% 1.10x
Mens Wearhouse 0.02% 1.07x
Aeropostale 0.01% 1.06x
Old Navy 0.02% 1.04x
White House Black Market 0.01% 1.04x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Location attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ocean Activists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ocean Activists audience is freetheocean.com.

Website Composition Index
freetheocean.com 1.47% 53.96x
freekibble.com 8.02% 51.14x
hgtv.ca 1.63% 49.83x
championdaily.com 1.54% 39.14x
thecourtjeweller.com 4.36% 38.06x
nationalkitty.com 1.76% 35.85x
ccn.com 1.12% 35.10x
uexpress.com 3.97% 34.37x
soapdirt.com 4.24% 31.79x
ecowatch.com 7.58% 30.81x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Web attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ocean Activists audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 6.06% 31.30x
Scuba Diving 0.16% 29.87x
Bird Watching 0.12% 26.33x
Comedy Content 0.43% 22.27x
Natural & Healthy Living Researchers 0.13% 21.16x
Travel, Food, Fashion & Fitness 2.67% 20.43x
Canada Consumer Product Cluster 1.29% 20.21x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.90% 19.45x
Ireland Cluster 2.99% 19.37x
Perfume, Makeup & Cosmetics 0.31% 18.46x
Composition Percentage: The overlap percentage between the Ocean Activists audience and the Content Affinity attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ocean Activists audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female