Explore the Ocean Activists Audience
Below you'll find more information about the Ocean Activists audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ocean Activists audience.
INTERESTS
The Ocean Activists audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ocean Activists audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 38.23% | 32.73x |
| Home Custom Bedroom Decorators | 46.87% | 32.28x |
| Custom Home Lighting Shoppers | 46.87% | 32.28x |
| Cholesterol Researchers | 46.27% | 32.21x |
| Home and Garden TV Fans | 32.47% | 31.21x |
| Eco-Conscious Consumers | 45.22% | 30.88x |
| Luxury Second Home Owners | 48.46% | 30.72x |
| Nashville Activity Researchers | 45.41% | 30.54x |
| Home Design and Living Publication Readers | 47.13% | 30.53x |
| Orlando Activities Researchers | 47.04% | 30.52x |
Composition Percentage:
The overlap percentage between the Ocean Activists audience and the Interest attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
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APPAREL RETAILERS
The Ocean Activists audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ocean Activists audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.59x |
| Chicos | 0.02% | 1.57x |
| Lane Bryant | 0.02% | 1.53x |
| Jos A. Bank Clothiers | 0.01% | 1.45x |
| Talbots | 0.01% | 1.34x |
| Journeys | 0.02% | 1.29x |
| Mens Wearhouse | 0.02% | 1.26x |
| Old Navy | 0.02% | 1.23x |
| Victoria's Secret | 0.02% | 1.22x |
| Gymboree | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Ocean Activists audience and the Location attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
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WEBSITES
The Ocean Activists audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ocean Activists audience is marriedbiography.com.
| Website | Composition | Index |
| marriedbiography.com | 2.30% | 39.02x |
| care2.com | 1.41% | 38.58x |
| peta.org | 1.37% | 36.97x |
| nature.org | 1.32% | 35.24x |
| nrdc.org | 1.50% | 34.59x |
| news.nationalgeographic.com | 2.43% | 34.51x |
| sierraclub.org | 2.11% | 34.34x |
| whole-dog-journal.com | 1.06% | 34.11x |
| nwf.org | 1.15% | 33.89x |
| cruiselawnews.com | 2.41% | 33.74x |
Composition Percentage:
The overlap percentage between the Ocean Activists audience and the Web attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ocean Activists audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 21.06x |
| Nature & Wildlife | 3.30% | 19.09x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 17.93x |
| Active Lifestyle Enthusiasts | 0.03% | 17.77x |
| Scuba Diving | 0.07% | 17.55x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.13% | 17.45x |
| Holiday Gifts | 0.23% | 17.33x |
| Bird Watching | 0.59% | 16.61x |
| Custom Gifts | 1.26% | 16.51x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 1.23% | 16.45x |
Composition Percentage:
The overlap percentage between the Ocean Activists audience and the Content Affinity attribute.
Index: A comparison of the Ocean Activists audience to the internet population.
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DEMOGRAPHICS
The Ocean Activists audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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