Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 54.49% 32.31x
Beekeeping Enthusiasts 52.61% 30.39x
Getting Off the Grid Travelers 50.67% 28.60x
Archery Enthusiasts 46.53% 28.57x
Home Exterior Design Enthusiasts 46.97% 27.67x
Home Brewing Enthusiasts 48.10% 27.44x
Bird Watching Enthusiasts 43.16% 27.06x
Marines 45.23% 26.00x
DIYers 46.43% 25.91x
Backyard Farmers 43.45% 25.78x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.51x
Belk 0.01% 1.48x
REI 0.01% 1.17x
Dressbarn 0.02% 1.05x
Chicos 0.04% 1.02x
Buckle 0.03% 0.96x
Lane Bryant 0.03% 0.93x
Mens Wearhouse 0.04% 0.91x
Hollister 0.03% 0.91x
American Eagle Outfitters 0.04% 0.90x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is bladehq.com.

Website Composition Index
bladehq.com 2.26% 49.54x
vortexoptics.com 1.82% 49.41x
pewpewtactical.com 3.18% 48.26x
glock.com 2.55% 44.95x
offgridweb.com 1.93% 44.54x
recoilweb.com 6.74% 44.24x
benchmade.com 1.19% 43.30x
cheaperthandirt.com 10.72% 43.13x
offthegridnews.com 2.24% 42.35x
1800gunsandammo.com 1.07% 42.15x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.50% 33.20x
Rural Living 0.13% 25.33x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.68% 23.35x
Homesteading 7.05% 23.27x
Home Improvement Contractor 0.71% 20.65x
Police Gear 6.01% 20.20x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 19.96x
Bird Watching 1.18% 18.62x
Gun Enthusiast - Rifles & Ammo 15.88% 18.54x
Lawns & Pest Control 7.65% 18.40x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male