Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 49.04% 36.63x
Beekeeping Enthusiasts 41.98% 34.36x
Home Exterior Design Enthusiasts 35.43% 30.56x
Home Brewing Enthusiasts 40.25% 29.78x
Bird Watching Enthusiasts 39.39% 27.72x
Marines 35.11% 27.67x
Archery Enthusiasts 43.82% 27.58x
Getting Off the Grid Travelers 39.74% 27.48x
Lawn & Garden Enthusiasts 36.58% 27.44x
Eco-Conscious Consumers 29.34% 26.93x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.55x
Gap 0.02% 1.31x
Carhartt 0.24% 1.31x
Forever 21 0.01% 1.31x
Talbots 0.01% 1.29x
Dressbarn 0.02% 1.23x
American Eagle Outfitters 0.02% 1.12x
Victoria's Secret 0.03% 1.11x
Zumiez 0.01% 1.11x
Chicos 0.02% 1.10x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is urbansurvivalsite.com.

Website Composition Index
urbansurvivalsite.com 4.64% 47.26x
backdoorsurvival.com 1.63% 44.07x
offthegridnews.com 2.61% 42.69x
backyardherds.com 1.42% 41.09x
thefrugalchicken.com 1.55% 40.48x
theorganicprepper.com 1.27% 40.12x
shootingtimes.com 1.10% 39.20x
impactguns.com 2.34% 38.10x
qdma.com 1.23% 37.90x
tractorhouse.com 1.24% 37.40x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.41% 38.07x
Homesteading 7.51% 26.60x
Airsoft & Paintball Equipment 0.14% 24.03x
Police Gear 0.83% 23.96x
Bird Watching 0.20% 23.39x
Yard Structures 0.17% 21.74x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 21.21x
Auctions & Repossessions 0.10% 21.09x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.10% 20.95x
Farming & Agriculture 0.44% 20.86x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male