Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 20.9 Thousand Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 20.9 thousand unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 49.75% 124.36x
Eco-Conscious Consumers 29.35% 110.61x
Home Brewing Enthusiasts 45.27% 109.32x
Beekeeping Enthusiasts 39.80% 108.78x
Home Exterior Design Enthusiasts 38.31% 107.66x
Getting Off the Grid Travelers 47.26% 106.38x
Archery Enthusiasts 44.78% 105.06x
Marines 37.31% 99.25x
Nature and Outdoors Book Readers 30.85% 98.35x
New Homeowners 43.28% 97.42x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.15% 0.96x
Mens Wearhouse 0.01% 0.84x
Old Navy 0.01% 0.83x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is instructables.com.

Website Composition Index
instructables.com 40.15% 63.92x
backyardchickens.com 15.77% 61.32x
geniuskitchen.com 15.84% 56.13x
ammoland.com 14.01% 51.92x
ampproject.org 22.64% 50.13x
petmd.com 19.65% 50.07x
morningchores.com 17.30% 50.03x
justanswer.com 16.07% 47.34x
manualslib.com 18.17% 46.63x
nerdwallet.com 21.06% 45.32x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 13.43% 37.65x
Gun Enthusiast - Rifles & Ammo 15.92% 37.55x
Gun Enthusiast - Hunting & Self Defense 21.39% 32.07x
Rural Living 0.05% 31.20x
US Military Cluster 10.95% 26.46x
Motorcycles & Snowmobiles 10.45% 25.91x
Bird Watching 0.81% 20.94x
Appliances & Reviews 18.41% 20.34x
Consumer Packaged Goods 9.45% 19.87x
Home Improvement Contractor 0.08% 19.83x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male