Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 53.06% 40.44x
Home Exterior Design Enthusiasts 43.89% 37.25x
Getting Off the Grid Travelers 32.22% 36.65x
Home Brewing Enthusiasts 47.09% 34.75x
Archery Enthusiasts 48.25% 34.59x
Marines 40.50% 34.56x
Bird Watching Enthusiasts 43.37% 34.42x
Eco-Conscious Consumers 39.27% 34.14x
DIYers 45.49% 33.71x
Texas Activity Researchers 36.48% 33.38x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.37% 1.50x
Eddie Bauer 0.02% 1.20x
The North Face 0.01% 1.09x
Buckle 0.04% 1.04x
Talbots 0.02% 1.04x
Dressbarn 0.02% 1.03x
Chicos 0.03% 1.00x
White House Black Market 0.04% 0.97x
Jos A. Bank Clothiers 0.03% 0.96x
Journeys 0.06% 0.96x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 2.31% 57.67x
bladehq.com 2.84% 57.15x
offthegridnews.com 2.65% 56.44x
pewpewtactical.com 3.98% 55.70x
glock.com 3.36% 52.39x
luckygunner.com 1.71% 50.41x
popularwoodworking.com 1.12% 50.21x
handgunsmag.com 2.79% 49.91x
offgridweb.com 2.17% 49.41x
extension.umn.edu 2.07% 49.29x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.58% 39.48x
Rural Living 0.16% 28.73x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.17% 26.72x
Homesteading 7.51% 25.92x
Home Improvement Contractor 1.18% 24.74x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 23.94x
Sports - Skiing, Snowboarding 0.02% 21.68x
Police Gear 6.70% 21.64x
Gun Enthusiast - Rifles & Ammo 16.40% 21.41x
Bird Watching 1.45% 21.40x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male