Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 52.33% 41.66x
Beekeeping Enthusiasts 42.26% 39.97x
Home Exterior Design Enthusiasts 35.81% 35.10x
Home Brewing Enthusiasts 42.76% 34.32x
Archery Enthusiasts 44.13% 32.47x
Marines 35.79% 32.42x
Bird Watching Enthusiasts 41.17% 32.33x
Lawn & Garden Enthusiasts 37.90% 31.70x
Getting Off the Grid Travelers 41.33% 31.50x
Eco-Conscious Consumers 29.27% 31.50x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is recoilweb.com.

Website Composition Index
recoilweb.com 1.13% 71.21x
gunsandammo.com 1.28% 67.78x
americanrifleman.org 1.62% 64.69x
americanhunter.org 1.24% 61.80x
shootingillustrated.com 1.33% 60.28x
remington.com 1.13% 58.90x
thebiggamehuntingblog.com 1.20% 57.25x
urbansurvivalsite.com 5.04% 52.97x
springfield-armory.com 1.35% 51.95x
nraila.org 1.07% 50.10x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.44% 39.68x
Marijuana 0.12% 30.27x
Police Gear 1.14% 28.51x
Homesteading 7.09% 28.45x
Robotics 0.16% 26.04x
Bird Watching 0.26% 25.69x
Airsoft & Paintball Equipment 0.17% 25.06x
Farming & Agriculture 0.54% 23.37x
Lawns & Pest Control 1.24% 23.08x
Yard Structures 0.29% 22.95x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male