Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 48.93% 39.82x
Beekeeping Enthusiasts 40.77% 38.91x
Home Exterior Design Enthusiasts 33.52% 33.57x
Home Brewing Enthusiasts 39.05% 32.46x
Lawn & Garden Enthusiasts 37.04% 30.89x
Bird Watching Enthusiasts 38.86% 30.38x
Archery Enthusiasts 40.16% 30.17x
Eco-Conscious Consumers 27.07% 30.14x
Marines 32.25% 30.01x
Getting Off the Grid Travelers 38.28% 29.01x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.38x
J. Crew 0.01% 1.23x
Maurices 0.04% 1.17x
American Eagle Outfitters 0.02% 1.11x
LOFT 0.02% 1.10x
Victoria's Secret 0.03% 1.08x
White House Black Market 0.02% 0.98x
Aeropostale 0.02% 0.96x
Talbots 0.01% 0.95x
Express 0.02% 0.94x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is urbansurvivalsite.com.

Website Composition Index
urbansurvivalsite.com 5.08% 56.48x
backdoorsurvival.com 1.70% 50.95x
offthegridnews.com 2.59% 50.72x
backyardherds.com 1.39% 48.70x
thefrugalchicken.com 1.67% 47.07x
impactguns.com 1.66% 45.33x
raising-happy-chickens.com 2.17% 44.28x
theorganicprepper.com 1.27% 43.69x
mypetchicken.com 3.91% 43.19x
muranochickenfarm.com 1.78% 42.90x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.40% 41.04x
Homesteading 7.12% 29.18x
Bird Watching 0.18% 26.56x
Police Gear 0.45% 21.92x
Gun Enthusiast - Rifles & Ammo 7.02% 21.82x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.88% 21.27x
Rural Living 0.05% 20.26x
Airsoft & Paintball Equipment 0.07% 20.05x
Vaping 0.07% 19.39x
Farming & Agriculture 0.46% 19.04x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male