Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 41.70% 22.72x
Eco-Conscious Consumers 34.04% 20.88x
Lawn & Garden Enthusiasts 37.39% 19.89x
Archery Enthusiasts 35.58% 19.61x
New Homeowners 40.25% 19.17x
Hunters 39.73% 19.06x
Outdoors Enthusiasts 38.56% 18.95x
Gun Rights Advocates 38.89% 18.92x
Bird Watching Enthusiasts 34.10% 18.81x
Metal Detecting Enthusiasts 35.88% 18.55x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.31x
LL Bean 0.01% 1.28x
Lane Bryant 0.04% 1.01x
The North Face 0.02% 0.97x
Chicos 0.04% 0.91x
Columbia 0.01% 0.90x
Lorna Jane 0.00% 0.89x
Belk 0.01% 0.85x
Dressbarn 0.03% 0.85x
Free People 0.01% 0.84x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is mountsplus.com.

Website Composition Index
mountsplus.com 0.18% 101.48x
lonewolfdist.com 0.34% 98.81x
k-var.com 0.46% 98.15x
blade-tech.com 0.31% 96.99x
happypreppers.com 0.31% 96.65x
primaryarms.com 0.32% 96.30x
tactical-life.com 0.22% 95.62x
yhm.net 0.17% 93.94x
haleystrategic.com 0.28% 93.13x
m4carbine.net 0.28% 90.67x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.62% 34.51x
Homesteading 6.81% 22.62x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 7.45% 20.24x
Police Gear 8.69% 19.77x
Rural Living 0.30% 17.45x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.09% 16.93x
Home Improvement Contractor 3.89% 16.54x
Gun Enthusiast - Rifles & Ammo 23.82% 15.58x
Hunting 13.07% 15.49x
Homeschooling 0.87% 15.42x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age and income brackets.
Age
25-34
Income
Under $25,000