Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 47.57% 61.01x
Home Exterior Design Enthusiasts 39.13% 54.75x
Archery Enthusiasts 44.18% 53.16x
Backyard Farmers 45.48% 51.40x
Eco-Conscious Consumers 36.21% 50.83x
Marines 34.33% 50.07x
Bird Watching Enthusiasts 36.02% 49.75x
Home Brewing Enthusiasts 40.35% 49.42x
DIYers 40.84% 49.04x
Texas Activity Researchers 31.78% 49.01x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.04% 1.15x
Mens Wearhouse 0.43% 1.12x
Jos A. Bank Clothiers 0.27% 1.12x
Buckle 0.12% 1.05x
The North Face 0.02% 1.04x
Chicos 0.04% 1.03x
REI 0.02% 1.01x
Dressbarn 0.03% 0.97x
Gymboree 0.02% 0.93x
White House Black Market 0.12% 0.92x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is personaldefenseworld.com.

Website Composition Index
personaldefenseworld.com 2.00% 90.94x
offthegridnews.com 6.43% 86.63x
northwestfirearms.com 1.01% 83.67x
clingerholsters.com 1.01% 81.01x
guns.com 1.14% 80.46x
luckygunner.com 3.17% 79.78x
spikestactical.com 1.09% 78.69x
perfectunion.com 1.06% 75.46x
sniperforums.com 1.06% 74.99x
opticsplanet.com 1.21% 72.34x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.53% 57.10x
Rural Living 0.30% 32.42x
Police Gear 10.29% 31.26x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.43% 31.01x
Homesteading 9.24% 30.21x
Home Improvement Contractor 3.05% 28.29x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 27.76x
Hunting 13.90% 27.23x
Handyman Tools 0.05% 24.97x
Gun Enthusiast - Rifles & Ammo 25.90% 24.71x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male