Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 48.77% 42.08x
Home Exterior Design Enthusiasts 40.50% 37.82x
Archery Enthusiasts 45.28% 36.65x
Home Brewing Enthusiasts 42.34% 34.70x
Bird Watching Enthusiasts 39.57% 33.85x
Marines 38.35% 33.78x
Eco-Conscious Consumers 39.82% 33.76x
Texas Activity Researchers 34.58% 33.45x
Backyard Farmers 47.48% 32.97x
Gun Violence Researchers 36.77% 32.69x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.54% 1.20x
Buckle 0.25% 1.20x
Jos A. Bank Clothiers 0.32% 1.20x
Belk 0.02% 1.19x
REI 0.02% 1.19x
White House Black Market 0.29% 1.05x
Eddie Bauer 0.03% 0.96x
Brooks Brothers 0.03% 0.93x
Talbots 0.05% 0.92x
Johnston and Murphy 0.29% 0.91x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is personaldefenseworld.com.

Website Composition Index
personaldefenseworld.com 1.45% 61.52x
offthegridnews.com 4.79% 60.91x
luckygunner.com 2.46% 57.50x
motherearthnews.com 1.77% 51.52x
freedommunitions.com 1.39% 49.71x
federalpremium.com 1.53% 49.62x
handgunsmag.com 3.90% 49.33x
rifleshootermag.com 3.76% 49.32x
gundigest.com 1.48% 47.79x
1800gunsandammo.com 1.43% 47.47x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.18% 44.88x
Rural Living 0.25% 27.36x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.07% 26.83x
Police Gear 8.96% 25.76x
Homesteading 9.35% 24.65x
Home Improvement Contractor 2.43% 23.77x
Sports - Skiing, Snowboarding 0.04% 22.25x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 22.20x
Hunting 12.34% 22.17x
Gun Enthusiast - Rifles & Ammo 22.17% 21.68x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male