Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 53.53% 35.71x
Beekeeping Enthusiasts 46.11% 33.51x
Archery Enthusiasts 47.31% 30.24x
Getting Off the Grid Travelers 46.20% 29.80x
Home Brewing Enthusiasts 43.96% 29.65x
Home Exterior Design Enthusiasts 37.72% 29.00x
DIYers 39.77% 28.00x
Eco-Conscious Consumers 33.59% 27.25x
Bird Watching Enthusiasts 38.89% 27.21x
Marines 36.82% 27.05x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.52x
Maurices 0.01% 1.19x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is bladehq.com.

Website Composition Index
bladehq.com 1.47% 53.27x
recoilweb.com 5.05% 51.93x
pewpewtactical.com 2.07% 51.62x
offgridweb.com 1.36% 51.54x
vortexoptics.com 1.13% 51.44x
handgunsmag.com 1.79% 49.68x
rifleshootermag.com 1.94% 49.08x
gun-tests.com 1.31% 48.57x
glock.com 1.30% 46.99x
cheaperthandirt.com 7.09% 46.84x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.71% 36.79x
Rural Living 0.05% 34.47x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.92% 28.18x
Homesteading 9.17% 26.74x
Police Gear 4.47% 25.96x
Lawns & Pest Control 5.46% 22.34x
Bird Watching 0.83% 21.53x
Airsoft & Paintball Equipment 0.49% 20.86x
Hunting 10.32% 19.78x
Marijuana 0.69% 18.89x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male