Explore the Off the Grid Living Enthusiasts Audience
Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.
INTERESTS
The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.
| Interest | Composition | Index |
| Survivalist Enthusiasts | 47.57% | 61.01x |
| Home Exterior Design Enthusiasts | 39.13% | 54.75x |
| Archery Enthusiasts | 44.18% | 53.16x |
| Backyard Farmers | 45.48% | 51.40x |
| Eco-Conscious Consumers | 36.21% | 50.83x |
| Marines | 34.33% | 50.07x |
| Bird Watching Enthusiasts | 36.02% | 49.75x |
| Home Brewing Enthusiasts | 40.35% | 49.42x |
| DIYers | 40.84% | 49.04x |
| Texas Activity Researchers | 31.78% | 49.01x |
Composition Percentage:
The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.04% | 1.15x |
| Mens Wearhouse | 0.43% | 1.12x |
| Jos A. Bank Clothiers | 0.27% | 1.12x |
| Buckle | 0.12% | 1.05x |
| The North Face | 0.02% | 1.04x |
| Chicos | 0.04% | 1.03x |
| REI | 0.02% | 1.01x |
| Dressbarn | 0.03% | 0.97x |
| Gymboree | 0.02% | 0.93x |
| White House Black Market | 0.12% | 0.92x |
Composition Percentage:
The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
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WEBSITES
The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is personaldefenseworld.com.
| Website | Composition | Index |
| personaldefenseworld.com | 2.00% | 90.94x |
| offthegridnews.com | 6.43% | 86.63x |
| northwestfirearms.com | 1.01% | 83.67x |
| clingerholsters.com | 1.01% | 81.01x |
| guns.com | 1.14% | 80.46x |
| luckygunner.com | 3.17% | 79.78x |
| spikestactical.com | 1.09% | 78.69x |
| perfectunion.com | 1.06% | 75.46x |
| sniperforums.com | 1.06% | 74.99x |
| opticsplanet.com | 1.21% | 72.34x |
Composition Percentage:
The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 1.53% | 57.10x |
| Rural Living | 0.30% | 32.42x |
| Police Gear | 10.29% | 31.26x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 9.43% | 31.01x |
| Homesteading | 9.24% | 30.21x |
| Home Improvement Contractor | 3.05% | 28.29x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.11% | 27.76x |
| Hunting | 13.90% | 27.23x |
| Handyman Tools | 0.05% | 24.97x |
| Gun Enthusiast - Rifles & Ammo | 25.90% | 24.71x |
Composition Percentage:
The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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