Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 52.43% 45.22x
Beekeeping Enthusiasts 43.42% 43.85x
Home Brewing Enthusiasts 43.67% 38.31x
Home Exterior Design Enthusiasts 37.07% 37.39x
Archery Enthusiasts 44.56% 35.86x
Bird Watching Enthusiasts 42.51% 35.43x
Lawn & Garden Enthusiasts 39.70% 35.22x
Getting Off the Grid Travelers 41.57% 35.17x
Eco-Conscious Consumers 30.34% 34.47x
Marines 35.90% 34.46x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.44x
Carhartt 0.17% 1.44x
Mens Wearhouse 0.01% 1.06x
Old Navy 0.01% 0.88x
Victoria's Secret 0.01% 0.80x
Journeys 0.01% 0.79x
The Childrens Place 0.01% 0.70x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is recoilweb.com.

Website Composition Index
recoilweb.com 1.91% 68.55x
gunsandammo.com 2.03% 64.22x
cheaperthandirt.com 2.01% 61.88x
americanrifleman.org 2.61% 61.45x
grabagun.com 1.41% 59.57x
gunmagwarehouse.com 1.34% 58.65x
americanhunter.org 1.93% 58.04x
shootingillustrated.com 2.18% 57.56x
remington.com 1.83% 55.32x
aliengearholsters.com 1.59% 52.94x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.45% 39.27x
Homesteading 7.48% 30.34x
Police Gear 1.72% 29.54x
Bird Watching 0.42% 26.88x
Marijuana 0.21% 26.00x
Lawns & Pest Control 1.97% 25.43x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.35% 25.11x
Auctions & Repossessions 0.31% 24.47x
Homeschooling 0.13% 24.42x
Construction Apparel 0.30% 23.65x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male