Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 53.08% 37.69x
Home Exterior Design Enthusiasts 44.43% 35.20x
Archery Enthusiasts 48.01% 33.04x
Home Brewing Enthusiasts 46.86% 32.76x
Eco-Conscious Consumers 39.77% 32.59x
Marines 40.98% 32.26x
Texas Activity Researchers 36.49% 32.14x
Bird Watching Enthusiasts 44.43% 32.10x
DIYers 45.76% 32.02x
Backyard Farmers 46.75% 30.80x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.33% 1.37x
White House Black Market 0.37% 1.21x
Mens Wearhouse 0.47% 1.19x
Jos A. Bank Clothiers 0.27% 1.17x
REI 0.01% 1.12x
Johnston and Murphy 0.51% 1.07x
Belk 0.01% 1.00x
Bonobos 0.07% 0.97x
Talbots 0.03% 0.96x
Dressbarn 0.04% 0.93x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is offthegridnews.com.

Website Composition Index
offthegridnews.com 3.35% 64.45x
luckygunner.com 1.86% 61.52x
motherearthnews.com 1.39% 56.73x
freedommunitions.com 1.07% 54.98x
federalpremium.com 1.20% 54.77x
vortexoptics.com 3.07% 52.70x
gundigest.com 1.14% 52.69x
mypetchicken.com 2.04% 52.31x
handgunsmag.com 3.10% 52.02x
savagearms.com 2.07% 51.84x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.66% 36.24x
Rural Living 0.17% 25.36x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.52% 25.12x
Homesteading 7.60% 23.02x
Home Improvement Contractor 1.46% 22.37x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 21.70x
Police Gear 6.66% 21.59x
Gun Enthusiast - Rifles & Ammo 16.36% 21.20x
Sports - Skiing, Snowboarding 0.03% 20.09x
Bird Watching 1.62% 19.54x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male