Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 42.54% 26.16x
Home Exterior Design Enthusiasts 35.25% 24.86x
Eco-Conscious Consumers 33.41% 23.89x
Lawn & Garden Enthusiasts 36.68% 23.22x
Archery Enthusiasts 38.13% 22.99x
Marines 30.42% 22.53x
New Homeowners 39.73% 22.36x
Texas Activity Researchers 29.84% 22.26x
Hunters 37.89% 22.24x
Home Brewing Enthusiasts 36.31% 22.23x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.65x
Carhartt 0.29% 1.36x
Belk 0.02% 1.33x
Eddie Bauer 0.01% 1.21x
Ralph Lauren 0.01% 1.14x
Chicos 0.04% 1.00x
REI 0.02% 0.98x
Gymboree 0.03% 0.97x
Old Navy 0.05% 0.96x
Dressbarn 0.04% 0.95x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is personaldefenseworld.com.

Website Composition Index
personaldefenseworld.com 2.33% 87.27x
guns.com 1.34% 77.84x
offthegridnews.com 7.43% 76.84x
northwestfirearms.com 1.09% 72.99x
bushnell.com 1.02% 70.98x
handgunsmag.com 4.13% 68.95x
rifleshootermag.com 3.97% 68.35x
clingerholsters.com 1.07% 66.74x
brownells.com 5.50% 66.20x
luckygunner.com 3.36% 66.05x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.52% 37.25x
Homesteading 6.70% 24.23x
Police Gear 8.88% 21.46x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 7.75% 20.98x
Rural Living 0.29% 20.42x
Home Improvement Contractor 3.35% 19.19x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.09% 18.95x
Hunting 12.78% 17.97x
Lawns & Pest Control 12.09% 17.89x
Bird Watching 2.02% 17.38x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female