Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 1.3 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 36.79% 54.46x
Beekeeping Enthusiasts 29.00% 50.32x
Home Exterior Design Enthusiasts 18.13% 46.32x
Home Brewing Enthusiasts 23.89% 36.77x
Lawn & Garden Enthusiasts 32.20% 36.70x
Bird Watching Enthusiasts 29.14% 34.95x
Archery Enthusiasts 33.46% 34.56x
Marines 19.60% 33.57x
Backyard Farmers 32.44% 33.15x
Home and Garden TV Fans 9.54% 32.56x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.41x
Lane Bryant 0.01% 1.41x
Carhartt 0.01% 1.37x
Maurices 0.04% 1.32x
Talbots 0.02% 1.32x
Chicos 0.02% 1.17x
Zumiez 0.03% 1.14x
Gymboree 0.02% 1.13x
H&M 0.01% 1.11x
Aeropostale 0.02% 1.08x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is urbansurvivalsite.com.

Website Composition Index
urbansurvivalsite.com 5.86% 79.99x
offthegridnews.com 1.60% 66.49x
backyardherds.com 1.18% 63.55x
theorganicprepper.com 1.21% 63.13x
backdoorsurvival.com 1.47% 60.56x
thefrugalchicken.com 2.07% 60.19x
muranochickenfarm.com 1.90% 58.36x
raising-happy-chickens.com 2.27% 54.18x
mypetchicken.com 3.15% 53.72x
timbercreekfarmer.com 1.17% 52.48x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.32% 60.27x
Homesteading 6.77% 37.02x
Gun Enthusiast - Rifles & Ammo 2.03% 26.68x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.17% 23.47x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.10% 21.57x
Comedy Content 0.26% 21.55x
Farming & Agriculture 0.30% 20.80x
Assorted Topics (Viral Media, Paid Traffic) 1.57% 17.40x
Police Gear 0.13% 17.04x
Hunting 3.88% 16.17x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male