Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 56.73% 40.37x
Home Brewing Enthusiasts 42.24% 34.39x
Beekeeping Enthusiasts 54.55% 33.99x
Bird Watching Enthusiasts 36.24% 32.79x
Archery Enthusiasts 49.04% 32.28x
Product Manuals Researchers 35.85% 29.11x
Home Exterior Design Enthusiasts 44.67% 29.05x
Getting Off the Grid Travelers 51.92% 28.72x
Nature and Outdoors Book Readers 31.79% 28.34x
DIYers 47.09% 28.24x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.56x
Chicos 0.02% 1.33x
Lane Bryant 0.01% 1.26x
Maurices 0.03% 1.22x
Mens Wearhouse 0.02% 1.19x
The Childrens Place 0.02% 1.09x
Old Navy 0.02% 1.07x
White House Black Market 0.01% 1.05x
Journeys 0.01% 0.84x
Victoria's Secret 0.01% 0.67x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is recoilweb.com.

Website Composition Index
recoilweb.com 3.75% 61.20x
handgunsmag.com 1.21% 58.56x
pewpewtactical.com 1.51% 58.32x
gunsandammo.com 3.85% 55.83x
cacklehatchery.com 1.06% 54.45x
mcarbo.com 1.02% 54.35x
preppergunshop.com 1.05% 54.21x
cheaperthandirt.com 4.55% 54.15x
petersenshunting.com 1.13% 54.03x
americanrifleman.org 4.89% 52.91x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.66% 37.40x
Police Gear 3.27% 26.79x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.14% 26.53x
Homesteading 10.91% 25.72x
Lawns & Pest Control 3.70% 21.19x
Bird Watching 0.70% 19.97x
Marijuana 0.40% 19.60x
Home Improvement Contractor 0.06% 19.37x
Farming & Agriculture 1.08% 19.36x
Homeschooling 0.23% 19.04x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male