Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 45.33% 31.10x
Archery Enthusiasts 42.28% 26.70x
Home Exterior Design Enthusiasts 38.27% 26.68x
Eco-Conscious Consumers 35.96% 25.42x
Bird Watching Enthusiasts 34.32% 25.34x
Marines 33.30% 25.29x
Home Brewing Enthusiasts 38.10% 24.97x
Texas Activity Researchers 30.85% 24.69x
Lawn & Garden Enthusiasts 36.90% 24.66x
Gun Violence Researchers 32.58% 24.53x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.21% 1.05x
Mens Wearhouse 0.32% 1.00x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is personaldefenseworld.com.

Website Composition Index
personaldefenseworld.com 2.38% 94.72x
offthegridnews.com 7.62% 86.89x
northwestfirearms.com 1.16% 84.45x
guns.com 1.35% 83.16x
sniperforums.com 1.08% 79.35x
perfectunion.com 1.05% 79.09x
bushnell.com 1.05% 79.06x
clingerholsters.com 1.17% 78.97x
luckygunner.com 3.66% 78.49x
spikestactical.com 1.24% 76.67x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.72% 49.44x
Homesteading 8.72% 26.92x
Police Gear 10.68% 26.80x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.75% 25.65x
Home Improvement Contractor 3.40% 24.11x
Hunting 14.52% 22.65x
Gun Enthusiast - Rifles & Ammo 27.01% 20.59x
Bird Watching 2.17% 20.58x
Lawns & Pest Control 13.69% 20.04x
Grilling 4.38% 16.94x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female