Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 1.8 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 41.77% 44.46x
Beekeeping Enthusiasts 32.83% 42.84x
Home Exterior Design Enthusiasts 24.36% 37.41x
Lawn & Garden Enthusiasts 28.69% 33.95x
Homeowners 17.65% 31.77x
Archery Enthusiasts 36.97% 31.04x
Bird Watching Enthusiasts 31.78% 30.77x
Home Brewing Enthusiasts 27.87% 30.14x
Marines 25.44% 29.52x
Eco-Conscious Consumers 15.31% 29.35x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.03% 1.38x
Aeropostale 0.02% 1.36x
Dressbarn 0.01% 1.26x
Carhartt 0.17% 1.23x
Express 0.01% 1.08x
The Childrens Place 0.02% 0.95x
Lane Bryant 0.01% 0.90x
Chicos 0.01% 0.89x
Victoria's Secret 0.02% 0.80x
Buckle 0.01% 0.78x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is urbansurvivalsite.com.

Website Composition Index
urbansurvivalsite.com 6.16% 65.89x
offthegridnews.com 2.04% 59.04x
backdoorsurvival.com 1.67% 53.57x
backyardherds.com 1.43% 53.13x
thefrugalchicken.com 1.98% 51.35x
muranochickenfarm.com 2.01% 48.08x
oakhillhomestead.com 1.34% 46.93x
raising-happy-chickens.com 2.32% 44.96x
mypetchicken.com 3.70% 44.82x
gunbroker.com 1.72% 44.56x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.41% 53.45x
Homesteading 6.58% 35.77x
Gun Enthusiast - Rifles & Ammo 3.92% 26.63x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.41% 21.29x
Bird Watching 0.10% 20.66x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.16% 20.64x
Police Gear 0.23% 20.60x
Trucks 0.07% 18.80x
Assorted Topics (Viral Media, Paid Traffic) 1.96% 18.06x
Lawns & Pest Control 0.24% 16.72x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male