Dstillery Audiences

OFF THE GRID LIVING ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Off the Grid Living Enthusiasts Audience

Below you'll find more information about the Off the Grid Living Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Off the Grid Living Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Off the Grid Living Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Off the Grid Living Enthusiasts audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 54.18% 36.83x
Beekeeping Enthusiasts 47.14% 34.43x
Archery Enthusiasts 48.25% 31.73x
Getting Off the Grid Travelers 48.61% 31.17x
Home Brewing Enthusiasts 45.64% 30.76x
Home Exterior Design Enthusiasts 40.33% 30.10x
Bird Watching Enthusiasts 39.53% 29.39x
DIYers 41.59% 29.00x
Marines 39.98% 28.32x
Eco-Conscious Consumers 37.24% 27.40x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Interest attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Off the Grid Living Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Off the Grid Living Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.61x
Mens Wearhouse 0.07% 1.38x
Lane Bryant 0.01% 1.11x
Buckle 0.01% 1.09x
Old Navy 0.02% 1.08x
Aeropostale 0.01% 0.99x
American Eagle Outfitters 0.02% 0.98x
Victoria's Secret 0.03% 0.94x
Zumiez 0.01% 0.94x
Banana Republic 0.01% 0.86x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Location attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Off the Grid Living Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Off the Grid Living Enthusiasts audience is bladehq.com.

Website Composition Index
bladehq.com 1.96% 54.04x
vortexoptics.com 1.51% 52.79x
pewpewtactical.com 2.62% 52.46x
recoilweb.com 6.36% 51.27x
offgridweb.com 1.76% 50.74x
1800gunsandammo.com 1.03% 48.72x
handgunsmag.com 2.31% 48.71x
glock.com 1.88% 48.02x
gun-tests.com 1.65% 47.53x
benchmade.com 1.03% 47.45x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Web attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Off the Grid Living Enthusiasts audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.60% 36.82x
Rural Living 0.07% 32.96x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.46% 28.54x
Homesteading 7.70% 28.21x
Police Gear 5.52% 25.93x
Lawns & Pest Control 6.80% 22.37x
Bird Watching 0.94% 21.86x
Gun Enthusiast - Rifles & Ammo 16.16% 20.91x
Hunting 10.95% 19.27x
Airsoft & Paintball Equipment 0.55% 18.99x
Composition Percentage: The overlap percentage between the Off the Grid Living Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Off the Grid Living Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Off the Grid Living Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male