Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 38.09% 18.59x
First Aid Researchers 32.48% 17.38x
Discount Big Box Shoppers 26.19% 17.02x
Home Decor Shoppers 26.82% 16.39x
Home Printer Shoppers 33.45% 15.98x
Flower & Gift Basket Shoppers 28.13% 15.67x
Hardware Shoppers 23.98% 15.67x
Business Logistics Managers 33.93% 14.39x
Promotional Products Purchasers 33.90% 14.36x
Mailing & Shipping Shoppers 27.28% 14.29x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.77x
Brooks Brothers 0.03% 1.16x
Columbia 0.01% 1.14x
Lorna Jane 0.00% 1.11x
Eddie Bauer 0.01% 1.10x
Ralph Lauren 0.01% 1.09x
Chicos 0.04% 1.09x
Carhartt 0.16% 1.06x
American Apparel 0.02% 1.03x
REI 0.01% 1.01x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is ptouchdirect.com.

Website Composition Index
ptouchdirect.com 0.18% 80.23x
seton.com 0.16% 78.09x
henryschein.com 0.26% 76.32x
binding101.com 0.19% 74.42x
bindertek.com 0.23% 72.05x
idwholesaler.com 0.13% 68.50x
bluedogink.com 0.14% 64.66x
filing.com 0.14% 64.61x
gorillaofficesupplies.com 0.25% 62.54x
batteryclerk.com 0.11% 61.56x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.36% 23.84x
Computer Printers 1.62% 18.75x
Home Printing 1.13% 15.28x
Home Office Products 0.68% 14.07x
Electronic Cabling 2.02% 12.86x
Office Furniture Design 0.91% 12.53x
ISPs & Local Services 0.17% 12.46x
Home Improvement Contractor 2.82% 12.43x
Holiday Gifts 1.31% 12.12x
Barcode Site & App Users 0.10% 12.08x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000