Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 5.1 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 36.66% 25.88x
First Aid Researchers 31.13% 23.70x
Home Printer Shoppers 34.01% 22.11x
Discount Big Box Shoppers 28.79% 22.10x
Home Decor Shoppers 29.99% 22.07x
Promotional Products Purchasers 32.10% 21.67x
Flower & Gift Basket Shoppers 29.79% 21.40x
Business Logistics Managers 32.78% 20.97x
Casual Dining Restaurant Researchers 28.01% 20.83x
Department Store Shoppers 27.29% 20.78x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.41x
White House Black Market 0.34% 1.32x
Mens Wearhouse 0.44% 1.31x
Patagonia 0.01% 1.28x
Bonobos 0.08% 1.26x
Buckle 0.25% 1.24x
Johnston and Murphy 0.50% 1.24x
Columbia 0.01% 1.05x
Topshop 0.02% 1.05x
Chicos 0.04% 0.97x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is quill.com.

Website Composition Index
quill.com 3.41% 33.31x
brother-usa.com 2.82% 27.89x
bbb.org 1.99% 25.21x
findthecompany.com 1.42% 25.19x
collectionsetc.com 1.50% 24.57x
usa.canon.com 2.18% 23.73x
toysrus.com 2.89% 22.67x
papermart.com 2.80% 22.47x
ucomparehealthcare.com 1.46% 22.12x
hyatt.com 2.96% 21.71x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.61% 26.02x
Computer Printers 0.90% 19.54x
ISPs & Local Services 0.05% 17.46x
Home Printing 0.47% 17.33x
Home Office Products 0.31% 15.63x
Home Improvement Contractor 1.02% 15.61x
Paper & Packaging 0.61% 14.27x
Electronic Cabling 1.30% 14.16x
Discount Shopping 2.52% 13.80x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 13.29x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male