Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 4 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 28.63% 19.59x
First Aid Researchers 22.76% 17.24x
Home Decor Shoppers 22.73% 16.14x
Promotional Products Purchasers 23.84% 15.94x
Home Goods Supercenter Shoppers 22.46% 15.91x
Home Rug Shoppers 22.45% 15.91x
Home Buyers 21.11% 15.41x
Budget Small Business Researchers 22.66% 15.38x
Discount Big Box Shoppers 21.64% 15.28x
Credit Score Researchers 22.94% 15.04x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.42x
Mens Wearhouse 0.01% 1.39x
Maurices 0.02% 1.31x
Old Navy 0.01% 1.29x
Carhartt 0.15% 1.12x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is brother-usa.com.

Website Composition Index
brother-usa.com 1.26% 22.52x
print-a-calendar.com 1.01% 21.62x
schoolspecialty.com 1.70% 20.85x
thetaxadviser.com 1.12% 20.16x
nationalnotary.org 1.49% 19.74x
modlily.com 1.14% 19.53x
officedepot.com 30.33% 19.40x
choicehotels.com 4.49% 17.99x
yellowpages.com 9.21% 17.69x
bizfilings.com 1.10% 17.38x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.09% 23.46x
Computer Printers 0.24% 22.74x
Home Printing 0.11% 16.75x
Office Furniture Design 0.28% 15.74x
Electronic Cabling 0.39% 15.23x
Home Improvement Contractor 0.07% 14.60x
Paper & Packaging 0.21% 14.39x
Home Office Products 0.08% 13.64x
Health & Safety Compliance 0.39% 12.75x
Custom Printing 1.66% 12.70x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male