Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 793.4 Thousand Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 793.4 thousand unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is School Supply Shoppers.

Interest Composition Index
School Supply Shoppers 81.38% 170.93x
Bed & Bath Shoppers 77.95% 163.86x
Furniture Shoppers 77.64% 163.11x
Big Box Shoppers 88.36% 154.20x
Apartment Furniture Shoppers 28.20% 123.22x
Kids Clothing Shoppers 30.72% 114.59x
Department Store Shoppers 33.00% 91.38x
Discount Big Box Shoppers 48.72% 86.36x
Big & Tall Men 49.68% 83.36x
Discount Womens Shoes Shoppers 27.07% 71.96x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.79x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 6.13% 79.51x
orientaltrading.com 1.00% 50.30x
bedbathandbeyond.com 31.69% 47.02x
shop411.com 2.16% 40.32x
catofashions.com 1.15% 39.20x
themeasuredmom.com 1.07% 38.04x
consumersearch.com 1.80% 37.66x
momondo.com 2.60% 37.37x
samsclub.com 17.48% 36.12x
symptomfind.com 1.24% 35.44x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.21% 21.66x
Party Planning & Invitations 1.69% 18.74x
Unique & Personalized Fashion 0.18% 18.21x
Furniture & Home Improvement 0.23% 16.90x
Children's Learning Tools 3.09% 16.44x
Custom Printing 0.16% 16.36x
Child Development 0.45% 16.32x
Appliances & Reviews 1.88% 15.13x
Discount Travel 3.37% 15.03x
Minnesota Community Business Cluster 0.27% 14.65x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female