Explore the Office Supply Shoppers Audience
Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Office Supply Shoppers audience.
INTERESTS
The Office Supply Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Office Supply Shoppers audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 11.94% | 10.75x |
| Ink & Toner Shoppers | 15.92% | 10.63x |
| Discount Big Box Shoppers | 9.90% | 10.20x |
| Home Decor Shoppers | 10.78% | 9.87x |
| Christmas Lights Shoppers | 10.21% | 9.73x |
| Home Buyers | 9.85% | 9.73x |
| Online Directory Searchers | 11.14% | 9.68x |
| Department Store Shoppers | 11.51% | 9.27x |
| Hardware Shoppers | 7.79% | 9.19x |
| Flower & Gift Basket Shoppers | 12.73% | 9.04x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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APPAREL RETAILERS
The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.40x |
| Dressbarn | 0.02% | 1.21x |
| H&M | 0.01% | 1.19x |
| Carhartt | 0.24% | 1.16x |
| Gap | 0.02% | 1.14x |
| Maurices | 0.04% | 1.11x |
| Chicos | 0.02% | 1.08x |
| Talbots | 0.01% | 1.08x |
| Buckle | 0.02% | 1.07x |
| Mens Wearhouse | 0.03% | 1.07x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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WEBSITES
The Office Supply Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Office Supply Shoppers audience is officedepot.com.
| Website | Composition | Index |
| officedepot.com | 2.40% | 24.62x |
| wweek.com | 6.42% | 11.62x |
| news-gazette.com | 2.43% | 11.61x |
| thetimesherald.com | 1.68% | 11.03x |
| hometownlife.com | 2.30% | 10.84x |
| dutchbulbs.com | 1.24% | 10.16x |
| vimeo.com | 2.21% | 10.14x |
| zip-codes.com | 3.64% | 9.91x |
| bleepingcomputer.com | 5.83% | 9.84x |
| metrotimes.com | 2.96% | 9.66x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Professional Audio Visual.
| Content Affinity | Composition | Index |
| Professional Audio Visual | 0.03% | 15.87x |
| Health & Safety Compliance | 0.04% | 13.63x |
| Chef & Restaurant Resources | 0.03% | 12.27x |
| Bathrooms & Plumbing | 0.05% | 11.99x |
| Auctions & Repossessions | 0.02% | 10.58x |
| Human Resources & Employee Management | 0.11% | 10.35x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.13% | 10.07x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.01% | 10.00x |
| Flower Shopping | 0.04% | 9.75x |
| Robotics | 0.01% | 8.33x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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DEMOGRAPHICS
The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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