Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 5 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 35.72% 23.75x
First Aid Researchers 29.86% 21.59x
Home Printer Shoppers 31.83% 20.87x
Home Decor Shoppers 29.31% 20.28x
Discount Big Box Shoppers 27.67% 20.18x
Flower & Gift Basket Shoppers 29.11% 19.51x
Home Rug Shoppers 25.90% 19.18x
Home Goods Supercenter Shoppers 25.90% 19.17x
Promotional Products Purchasers 32.80% 19.11x
Casual Dining Restaurant Researchers 27.16% 18.98x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 1.28x
Madewell 0.01% 1.28x
Talbots 0.03% 1.27x
Chicos 0.04% 1.25x
Jos A. Bank Clothiers 0.04% 1.16x
Carhartt 0.14% 1.15x
Free People 0.01% 1.14x
Zara 0.02% 1.11x
Armani 0.02% 1.11x
Kate Spade 0.02% 1.11x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is quill.com.

Website Composition Index
quill.com 3.07% 39.62x
findthecompany.com 1.28% 27.77x
collectionsetc.com 1.37% 27.42x
bbb.org 1.76% 27.19x
caqh.org 1.00% 26.47x
usa.canon.com 1.94% 26.19x
papermart.com 2.51% 25.05x
brother-usa.com 2.90% 25.00x
toysrus.com 2.60% 24.97x
ucomparehealthcare.com 1.31% 24.50x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.51% 25.80x
Computer Printers 0.83% 19.80x
ISPs & Local Services 0.04% 18.35x
Home Printing 0.40% 16.82x
Home Improvement Contractor 0.87% 15.48x
Home Office Products 0.26% 15.06x
Discount Shopping 2.20% 13.95x
Electronic Cabling 1.16% 13.89x
Paper & Packaging 0.55% 13.88x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.97x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male