Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 22.38% 16.18x
First Aid Researchers 16.59% 15.41x
Discount Big Box Shoppers 15.19% 14.03x
Home Decor Shoppers 16.47% 13.76x
Home Buyers 14.83% 13.73x
Web Conferences and Remote Workers 20.77% 13.19x
Credit Score Researchers 19.04% 13.07x
Home Rug Shoppers 16.63% 12.94x
Home Goods Supercenter Shoppers 16.63% 12.94x
Flight and Hotel Shoppers 16.69% 12.64x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.56x
Hollister 0.01% 1.45x
Chicos 0.01% 1.29x
Express 0.01% 1.22x
Victoria's Secret 0.02% 1.20x
Zumiez 0.01% 1.20x
White House Black Market 0.01% 1.20x
American Eagle Outfitters 0.01% 1.17x
Mens Wearhouse 0.01% 1.16x
Aeropostale 0.01% 1.15x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is officedepot.com.

Website Composition Index
officedepot.com 10.88% 25.25x
choicehotels.com 1.27% 20.67x
overstock.com 3.20% 18.74x
extendoffice.com 1.03% 16.69x
usa.canon.com 1.23% 16.24x
blair.com 1.18% 16.15x
fitsmallbusiness.com 1.20% 15.12x
intuit.com 1.65% 15.10x
buzzfile.com 2.55% 15.04x
shopping.net 1.44% 14.96x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.07% 24.05x
Electronic Cabling 0.13% 16.91x
Electronic Document Assembly 0.03% 16.54x
Home Printing 0.02% 15.56x
Health & Safety Compliance 0.15% 14.49x
Paper & Packaging 0.05% 13.84x
Professional Audio Visual 0.06% 12.63x
Custom Printing 0.58% 12.55x
Home Decoration - Crafts & Kids 0.13% 12.51x
Home Remodeling 0.34% 11.69x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male