Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 18.75% 11.32x
First Aid Researchers 14.60% 10.83x
Discount Big Box Shoppers 12.46% 10.19x
Home Decor Shoppers 14.14% 9.87x
Home Buyers 12.92% 9.61x
Web Conferences and Remote Workers 16.39% 9.50x
Online Directory Searchers 12.88% 9.50x
Department Store Shoppers 14.27% 9.17x
Hardware Shoppers 10.28% 9.15x
Credit Union Researchers 15.14% 9.00x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.78x
Banana Republic 0.01% 1.43x
Chicos 0.01% 1.38x
White House Black Market 0.01% 1.29x
Lane Bryant 0.01% 1.26x
Maurices 0.02% 1.26x
Victoria's Secret 0.02% 1.25x
American Eagle Outfitters 0.01% 1.15x
Carhartt 0.12% 1.08x
Express 0.01% 1.06x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is officedepot.com.

Website Composition Index
officedepot.com 4.73% 23.83x
overstock.com 1.05% 14.58x
hilton.com 1.66% 12.47x
hotwire.com 1.51% 11.88x
news-gazette.com 2.07% 10.82x
intelius.com 1.64% 10.77x
wweek.com 7.54% 10.73x
vimeo.com 3.79% 10.22x
thetimesherald.com 1.17% 9.94x
hometownlife.com 1.92% 9.90x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.05% 17.79x
Home Decoration - Crafts & Kids 0.05% 17.59x
Professional Audio Visual 0.04% 15.25x
Holiday Gifts 0.03% 12.84x
Chef & Restaurant Resources 0.07% 11.59x
Health & Safety Compliance 0.07% 11.36x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 11.24x
Auctions & Repossessions 0.05% 10.40x
Online Media Converters 0.06% 10.17x
Human Resources & Employee Management 0.15% 9.77x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male