Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 37.12% 42.69x
First Aid Researchers 30.70% 38.69x
Discount Big Box Shoppers 27.45% 36.68x
Home Printer Shoppers 33.85% 35.78x
Home Decor Shoppers 27.83% 35.04x
Flower & Gift Basket Shoppers 27.55% 34.78x
Department Store Shoppers 24.25% 34.61x
Promotional Products Purchasers 31.24% 34.46x
Casual Dining Restaurant Researchers 25.36% 33.85x
Business Logistics Managers 31.55% 33.64x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.39x
Ralph Lauren 0.01% 1.24x
Mens Wearhouse 0.40% 1.23x
Uniqlo 0.01% 1.22x
Johnston and Murphy 0.09% 1.11x
Buckle 0.11% 1.09x
Chicos 0.04% 1.09x
Lane Bryant 0.04% 1.08x
Urban Outfitters 0.03% 1.07x
LOFT 0.04% 1.04x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is officefurniture2go.com.

Website Composition Index
officefurniture2go.com 1.01% 45.41x
quill.com 6.01% 39.65x
ediblearrangements.com 1.06% 38.52x
olivegarden.com 1.53% 37.17x
freightconnect.com 1.67% 35.52x
bbb.org 4.48% 34.02x
brother-usa.com 5.69% 33.53x
detonate.com 1.08% 32.55x
greatbigcanvas.com 1.37% 32.21x
thomasnet.com 1.04% 31.35x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.15% 34.88x
Computer Printers 1.45% 26.06x
Home Printing 0.89% 21.14x
ISPs & Local Services 0.10% 19.02x
Home Improvement Contractor 2.03% 18.72x
Home Office Products 0.59% 18.39x
Electronic Cabling 1.87% 17.98x
Paper & Packaging 0.94% 17.28x
Office Furniture Design 0.93% 16.88x
Holiday Gifts 1.07% 16.44x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male