Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 5.8 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 36.37% 15.03x
First Aid Researchers 30.77% 13.87x
Home Printer Shoppers 29.77% 13.75x
Home Decor Shoppers 28.68% 13.39x
Discount Big Box Shoppers 26.79% 13.25x
Promotional Products Purchasers 30.38% 13.20x
Flower & Gift Basket Shoppers 27.03% 13.03x
Home Rug Shoppers 26.86% 12.98x
Home Goods Supercenter Shoppers 26.85% 12.97x
Business Logistics Managers 30.45% 12.95x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Armani.

Location Composition Index
Armani 0.02% 1.19x
Kate Spade 0.02% 1.14x
Jos A. Bank Clothiers 0.03% 1.10x
Lane Bryant 0.03% 1.09x
Free People 0.02% 1.09x
Chicos 0.03% 1.08x
J. Crew 0.03% 1.08x
American Apparel 0.02% 1.06x
Zara 0.02% 1.05x
Carhartt 0.22% 1.04x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is quill.com.

Website Composition Index
quill.com 1.81% 30.35x
usa.canon.com 1.03% 18.99x
guardiananytime.com 1.70% 18.63x
ricoh-usa.com 1.07% 18.48x
papermart.com 1.53% 18.43x
toysrus.com 1.28% 17.90x
positivepromotions.com 1.43% 17.69x
schoolspecialty.com 2.46% 17.63x
brother-usa.com 2.33% 17.45x
hyatt.com 1.37% 16.78x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.24% 18.32x
Computer Printers 0.48% 15.14x
ISPs & Local Services 0.02% 13.81x
Home Printing 0.24% 11.93x
Home Improvement Contractor 0.40% 11.78x
Home Office Products 0.15% 11.22x
Electronic Cabling 0.74% 11.21x
Discount Shopping 1.18% 10.70x
Paper & Packaging 0.32% 10.64x
Office Furniture Design 0.39% 10.15x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male