Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 26.60% 14.30x
First Aid Researchers 21.51% 12.53x
Web Conferences and Remote Workers 21.73% 11.73x
Home Decor Shoppers 20.20% 11.36x
Discount Big Box Shoppers 18.54% 11.26x
Credit Score Researchers 21.47% 11.24x
Home Rug Shoppers 20.45% 11.16x
Home Goods Supercenter Shoppers 20.45% 11.16x
Budget Small Business Researchers 21.62% 11.07x
Home Buyers 18.47% 11.05x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.62x
Express 0.01% 1.54x
Gap 0.01% 1.48x
Chicos 0.01% 1.43x
Old Navy 0.02% 1.40x
Victoria's Secret 0.01% 1.27x
Carhartt 0.17% 1.24x
Maurices 0.02% 1.19x
Mens Wearhouse 0.01% 1.03x
The Childrens Place 0.01% 1.02x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is schoolspecialty.com.

Website Composition Index
schoolspecialty.com 1.23% 17.80x
officedepot.com 22.28% 17.78x
nationalnotary.org 1.03% 17.32x
choicehotels.com 2.95% 16.28x
rotita.com 1.30% 15.19x
overstock.com 6.95% 15.18x
mouser.com 1.04% 15.04x
journalofaccountancy.com 1.12% 14.61x
meredith.com 1.96% 14.47x
dotafire.com 1.08% 13.57x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.16% 19.79x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 16.41x
Home Improvement Contractor 0.04% 13.48x
Office Furniture Design 0.21% 13.03x
Electronic Cabling 0.29% 13.02x
Home Printing 0.07% 12.78x
Holiday Gifts 0.20% 12.24x
Paper & Packaging 0.13% 12.00x
Electronic Document Assembly 0.08% 11.67x
Custom Printing 1.21% 10.19x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male