Explore the Office Supply Shoppers Audience
Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 664.5 thousand unique devices whose actions qualify for the Office Supply Shoppers audience.
INTERESTS
The Office Supply Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Office Supply Shoppers audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 47.36% | 91.04x |
| Kids Clothing Shoppers | 52.53% | 86.22x |
| Big & Tall Men | 49.70% | 84.46x |
| Coupon Researchers | 34.91% | 68.87x |
| Department Store Shoppers | 47.60% | 66.60x |
| Discount Womens Shoes Shoppers | 42.64% | 60.99x |
| Discount Big Box Shoppers | 30.27% | 60.25x |
| Home Rug Shoppers | 47.26% | 58.25x |
| Big Box Shoppers | 35.08% | 56.57x |
| Online Home Decor Shoppers | 10.45% | 54.06x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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APPAREL RETAILERS
The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.60x |
| Journeys | 0.03% | 1.54x |
| Victoria's Secret | 0.01% | 1.39x |
| Dressbarn | 0.01% | 1.32x |
| White House Black Market | 0.01% | 1.25x |
| Old Navy | 0.02% | 1.23x |
| Buckle | 0.01% | 1.16x |
| Aeropostale | 0.01% | 1.13x |
| Express | 0.02% | 1.12x |
| Urban Outfitters | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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WEBSITES
The Office Supply Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Office Supply Shoppers audience is buybuybaby.com.
| Website | Composition | Index |
| buybuybaby.com | 13.53% | 61.89x |
| partycity.com | 1.80% | 53.49x |
| arhaus.com | 1.28% | 51.67x |
| orientaltrading.com | 2.26% | 42.72x |
| hayneedle.com | 1.43% | 42.59x |
| weddingwire.com | 1.87% | 35.56x |
| gamestop.com | 1.01% | 33.06x |
| parenting.com | 1.41% | 32.78x |
| michaels.com | 1.58% | 32.37x |
| totschooling.net | 1.09% | 31.68x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Promo Codes.
| Content Affinity | Composition | Index |
| Promo Codes | 0.48% | 37.43x |
| College Greek Life | 0.23% | 26.04x |
| Party Planning & Invitations | 3.10% | 22.48x |
| Parenting & Children's Activities | 0.26% | 22.21x |
| Furniture & Home Improvement | 0.54% | 21.87x |
| Children's Learning Tools | 3.69% | 19.00x |
| Spam Call Number Searchers | 0.32% | 19.00x |
| Minnesota Community Business Cluster | 0.40% | 18.37x |
| Book Publishers | 0.56% | 16.67x |
| Scrapbooking & Home Art Projects | 2.95% | 16.58x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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DEMOGRAPHICS
The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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