Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 19.71% 13.13x
First Aid Researchers 14.99% 12.50x
Discount Big Box Shoppers 12.86% 11.62x
Home Buyers 12.96% 11.25x
Web Conferences and Remote Workers 16.44% 11.14x
Home Decor Shoppers 14.16% 11.13x
Credit Score Researchers 16.06% 10.75x
Flight and Hotel Shoppers 14.73% 10.63x
Online Directory Searchers 13.11% 10.54x
Department Store Shoppers 14.34% 10.53x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.21x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is officedepot.com.

Website Composition Index
officedepot.com 7.05% 24.60x
signin.ebay.com 1.00% 17.17x
overstock.com 1.97% 16.70x
buzzfile.com 1.46% 14.30x
shopping.net 1.00% 14.21x
hilton.com 2.98% 13.63x
hotwire.com 2.28% 11.96x
my.ebay.com 1.14% 11.41x
scribol.com 1.35% 11.34x
topixoffbeat.com 1.30% 11.26x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 0.04% 16.89x
Electronic Cabling 0.06% 15.46x
Home Decoration - Crafts & Kids 0.08% 14.76x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 14.43x
Professional Audio Visual 0.04% 13.62x
Health & Safety Compliance 0.09% 13.09x
Holiday Gifts 0.04% 12.99x
Chemicals 0.04% 12.57x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 12.57x
Chef & Restaurant Resources 0.11% 12.22x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male