Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 37.49% 27.74x
First Aid Researchers 31.74% 24.96x
Discount Big Box Shoppers 28.44% 23.76x
Home Printer Shoppers 33.78% 23.63x
Promotional Products Purchasers 29.60% 23.52x
Home Decor Shoppers 29.37% 23.02x
Flower & Gift Basket Shoppers 28.74% 22.85x
Casual Dining Restaurant Researchers 25.51% 22.58x
Department Store Shoppers 26.08% 22.53x
Business Logistics Managers 31.74% 22.47x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.45x
Mens Wearhouse 0.49% 1.28x
White House Black Market 0.28% 1.20x
Columbia 0.02% 1.15x
Johnston and Murphy 0.31% 1.14x
Buckle 0.20% 1.11x
Chicos 0.06% 1.07x
Bonobos 0.06% 1.07x
Intermix 0.01% 1.04x
Journeys 0.05% 1.01x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is quill.com.

Website Composition Index
quill.com 5.32% 31.86x
freightconnect.com 1.39% 28.64x
olivegarden.com 1.22% 27.48x
brother-usa.com 4.55% 27.19x
bbb.org 3.41% 25.37x
greatbigcanvas.com 1.07% 24.97x
findthecompany.com 2.21% 24.69x
caqh.org 1.34% 24.66x
usa.canon.com 3.55% 22.82x
xerox.com 1.59% 22.74x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.91% 27.77x
Computer Printers 1.20% 21.05x
Home Printing 0.69% 17.89x
Home Office Products 0.49% 16.30x
ISPs & Local Services 0.08% 16.11x
Home Improvement Contractor 1.63% 15.99x
Electronic Cabling 1.69% 14.94x
Paper & Packaging 0.83% 14.62x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.11% 13.93x
Holiday Gifts 0.89% 13.78x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male