Explore the Office Supply Shoppers Audience
Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Office Supply Shoppers audience.
INTERESTS
The Office Supply Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Office Supply Shoppers audience is Ink & Toner Shoppers.
| Interest | Composition | Index |
| Ink & Toner Shoppers | 18.75% | 11.32x |
| First Aid Researchers | 14.60% | 10.83x |
| Discount Big Box Shoppers | 12.46% | 10.19x |
| Home Decor Shoppers | 14.14% | 9.87x |
| Home Buyers | 12.92% | 9.61x |
| Web Conferences and Remote Workers | 16.39% | 9.50x |
| Online Directory Searchers | 12.88% | 9.50x |
| Department Store Shoppers | 14.27% | 9.17x |
| Hardware Shoppers | 10.28% | 9.15x |
| Credit Union Researchers | 15.14% | 9.00x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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APPAREL RETAILERS
The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.78x |
| Banana Republic | 0.01% | 1.43x |
| Chicos | 0.01% | 1.38x |
| White House Black Market | 0.01% | 1.29x |
| Lane Bryant | 0.01% | 1.26x |
| Maurices | 0.02% | 1.26x |
| Victoria's Secret | 0.02% | 1.25x |
| American Eagle Outfitters | 0.01% | 1.15x |
| Carhartt | 0.12% | 1.08x |
| Express | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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WEBSITES
The Office Supply Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Office Supply Shoppers audience is officedepot.com.
| Website | Composition | Index |
| officedepot.com | 4.73% | 23.83x |
| overstock.com | 1.05% | 14.58x |
| hilton.com | 1.66% | 12.47x |
| hotwire.com | 1.51% | 11.88x |
| news-gazette.com | 2.07% | 10.82x |
| intelius.com | 1.64% | 10.77x |
| wweek.com | 7.54% | 10.73x |
| vimeo.com | 3.79% | 10.22x |
| thetimesherald.com | 1.17% | 9.94x |
| hometownlife.com | 1.92% | 9.90x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 0.05% | 17.79x |
| Home Decoration - Crafts & Kids | 0.05% | 17.59x |
| Professional Audio Visual | 0.04% | 15.25x |
| Holiday Gifts | 0.03% | 12.84x |
| Chef & Restaurant Resources | 0.07% | 11.59x |
| Health & Safety Compliance | 0.07% | 11.36x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 11.24x |
| Auctions & Repossessions | 0.05% | 10.40x |
| Online Media Converters | 0.06% | 10.17x |
| Human Resources & Employee Management | 0.15% | 9.77x |
Composition Percentage:
The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
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DEMOGRAPHICS
The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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