Dstillery Audiences

OFFICE SUPPLY SHOPPERS

Audience Size: 664.5 Thousand Devices

Explore the Office Supply Shoppers Audience

Below you'll find more information about the Office Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 664.5 thousand unique devices whose actions qualify for the Office Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Office Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Office Supply Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 47.36% 91.04x
Kids Clothing Shoppers 52.53% 86.22x
Big & Tall Men 49.70% 84.46x
Coupon Researchers 34.91% 68.87x
Department Store Shoppers 47.60% 66.60x
Discount Womens Shoes Shoppers 42.64% 60.99x
Discount Big Box Shoppers 30.27% 60.25x
Home Rug Shoppers 47.26% 58.25x
Big Box Shoppers 35.08% 56.57x
Online Home Decor Shoppers 10.45% 54.06x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Interest attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Office Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Office Supply Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.60x
Journeys 0.03% 1.54x
Victoria's Secret 0.01% 1.39x
Dressbarn 0.01% 1.32x
White House Black Market 0.01% 1.25x
Old Navy 0.02% 1.23x
Buckle 0.01% 1.16x
Aeropostale 0.01% 1.13x
Express 0.02% 1.12x
Urban Outfitters 0.02% 1.11x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Location attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Office Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Office Supply Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 13.53% 61.89x
partycity.com 1.80% 53.49x
arhaus.com 1.28% 51.67x
orientaltrading.com 2.26% 42.72x
hayneedle.com 1.43% 42.59x
weddingwire.com 1.87% 35.56x
gamestop.com 1.01% 33.06x
parenting.com 1.41% 32.78x
michaels.com 1.58% 32.37x
totschooling.net 1.09% 31.68x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Web attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Office Supply Shoppers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.48% 37.43x
College Greek Life 0.23% 26.04x
Party Planning & Invitations 3.10% 22.48x
Parenting & Children's Activities 0.26% 22.21x
Furniture & Home Improvement 0.54% 21.87x
Children's Learning Tools 3.69% 19.00x
Spam Call Number Searchers 0.32% 19.00x
Minnesota Community Business Cluster 0.40% 18.37x
Book Publishers 0.56% 16.67x
Scrapbooking & Home Art Projects 2.95% 16.58x
Composition Percentage: The overlap percentage between the Office Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Office Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Office Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female