Dstillery Audiences

OHIO STATE BUCKEYES FANS

Audience Size: 2.2 Million Devices

Explore the Ohio State Buckeyes Fans Audience

Below you'll find more information about the Ohio State Buckeyes Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Ohio State Buckeyes Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio State Buckeyes Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio State Buckeyes Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 49.48% 41.22x
College Football Fans 51.70% 40.26x
Notre Dame Fighting Irish Fans 45.76% 38.84x
ACC Fans 45.20% 38.35x
Northwestern Wildcats Fans 45.33% 36.73x
Golden State Warriors Fans 36.94% 36.60x
South Carolina Gamecocks Fans 43.17% 36.37x
SEC Fans 42.57% 35.22x
NCAA Football Fans 43.90% 34.94x
ESPN Enthusiasts 37.64% 34.76x
Composition Percentage: The overlap percentage between the Ohio State Buckeyes Fans audience and the Interest attribute.
Index: A comparison of the Ohio State Buckeyes Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio State Buckeyes Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio State Buckeyes Fans audience is Talbots.

Location Composition Index
Talbots 0.01% 1.32x
Carhartt 0.23% 1.28x
Chicos 0.02% 1.27x
White House Black Market 0.02% 1.23x
Mens Wearhouse 0.03% 1.18x
H&M 0.01% 1.13x
Dressbarn 0.01% 1.09x
Zumiez 0.01% 1.02x
Lane Bryant 0.02% 1.01x
Victoria's Secret 0.03% 1.01x
Composition Percentage: The overlap percentage between the Ohio State Buckeyes Fans audience and the Location attribute.
Index: A comparison of the Ohio State Buckeyes Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio State Buckeyes Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio State Buckeyes Fans audience is offtackleempire.com.

Website Composition Index
offtackleempire.com 4.87% 63.57x
landgrantholyland.com 7.50% 61.04x
diehardsport.com 1.10% 59.88x
blackshoediaries.com 4.37% 56.70x
maizenbrew.com 12.76% 55.95x
scarletandgame.com 6.25% 55.03x
dawgsports.com 1.66% 52.32x
ohiostatebuckeyes.com 4.12% 51.79x
rockytoptalk.com 3.20% 50.27x
insidethehall.com 1.68% 49.80x
Composition Percentage: The overlap percentage between the Ohio State Buckeyes Fans audience and the Web attribute.
Index: A comparison of the Ohio State Buckeyes Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio State Buckeyes Fans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 5.38% 24.49x
College Sports 0.51% 22.25x
Illinois College Sports 0.91% 18.76x
Florida College Athletics 1.42% 17.69x
Upstate New York State Athletics 0.06% 16.84x
Virginia Athletics 0.20% 16.46x
Pac 12 Sports 2.02% 15.24x
Southeast College Athletics 2.11% 15.01x
Fantasy Sports 16.71% 14.21x
Central & Northwest Ohio Cluster 21.93% 13.47x
Composition Percentage: The overlap percentage between the Ohio State Buckeyes Fans audience and the Content Affinity attribute.
Index: A comparison of the Ohio State Buckeyes Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio State Buckeyes Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male