Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 33.94% 31.85x
Jeep Vehicle Shoppers 32.88% 30.59x
Ford Mustang Enthusiasts 31.64% 30.52x
Corvette Enthusiasts 32.96% 30.21x
Car Buyers 29.85% 29.99x
Automotive Service Professionals 28.96% 29.95x
Model Aircraft and Rocket Hobbyists 31.40% 29.78x
Tire Shoppers 33.56% 28.69x
Aftermarket Accessories Shoppers 29.89% 28.45x
Product Manuals Researchers 27.88% 28.41x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.14x
Mens Wearhouse 0.40% 1.12x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 4.28% 70.14x
procharger.com 1.59% 56.71x
lsxmag.com 1.28% 50.67x
redline360.com 1.57% 50.61x
enginelabs.com 1.81% 49.85x
sdparts.com 1.40% 49.58x
texas-speed.com 1.41% 48.80x
dormanproducts.com 3.99% 47.53x
corral.net 2.08% 46.89x
chevyhardcore.com 1.80% 46.47x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 7.52% 24.96x
Home Improvement Contractor 2.68% 23.30x
Auto Tires & Parts Repair Researchers 5.29% 21.67x
Motorcycles & Snowmobiles 7.36% 21.35x
Car Keys, Locks & Remotes 10.31% 20.22x
Motorsports 2.08% 18.65x
Motorsport Equipment 8.10% 18.57x
Auto Enthusiast Information Researchers 12.34% 17.85x
Trucking 12.08% 17.15x
Power Tools 5.75% 17.14x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male