Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 4.7 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 33.57% 19.14x
Corvette Enthusiasts 32.00% 19.01x
Truck Shoppers 32.55% 18.85x
Auto Repair Researchers 32.90% 18.84x
Ford Vehicle Shoppers 28.42% 18.57x
Ford Mustang Enthusiasts 30.83% 18.54x
Nissan Vehicle Shoppers 28.14% 18.25x
Automotive Service Professionals 31.07% 18.22x
Dodge Vehicle Shoppers 31.48% 18.09x
Camaro Enthusiasts 30.99% 17.83x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.35x
Carhartt 0.37% 1.33x
Dressbarn 0.04% 1.20x
Buckle 0.06% 1.17x
REI 0.01% 1.17x
Belk 0.01% 1.11x
Journeys 0.10% 1.10x
Lane Bryant 0.04% 1.09x
Coach 0.04% 1.06x
Aeropostale 0.06% 1.06x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 1.18% 43.00x
cartechbooks.com 1.08% 31.55x
dieselpowerproducts.com 1.81% 30.31x
harborfreight.com 3.18% 29.86x
lxforums.com 1.02% 29.61x
carparts.com 1.02% 28.83x
yellowbullet.com 1.68% 28.74x
corvetteactioncenter.com 1.17% 28.72x
corral.net 1.84% 27.63x
superchevy.com 4.87% 27.30x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 4.16% 17.89x
Rural Living 0.10% 17.34x
Home Improvement Contractor 0.72% 16.62x
Auto Tires & Parts Repair Researchers 2.42% 16.01x
Texas Off-Roading 0.11% 15.48x
Car Keys, Locks & Remotes 7.05% 15.38x
ISPs & Local Services 0.02% 15.09x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 14.66x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 14.30x
Motorsport Equipment 5.99% 14.07x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male