Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 34.82% 24.09x
Auto Repair Researchers 33.89% 23.81x
Corvette Enthusiasts 32.81% 23.72x
Automotive Service Professionals 30.91% 23.12x
Ford Mustang Enthusiasts 31.86% 23.10x
Truck Shoppers 34.60% 23.10x
Car Buyers 29.79% 22.79x
Nissan Vehicle Shoppers 29.67% 22.71x
Ford Vehicle Shoppers 29.19% 22.66x
Product Manuals Researchers 28.29% 22.31x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.59x
Carhartt 0.08% 1.51x
Talbots 0.03% 1.14x
Journeys 0.05% 1.13x
Zumiez 0.06% 1.09x
Gymboree 0.04% 1.08x
Eddie Bauer 0.02% 1.08x
Aeropostale 0.05% 1.02x
Hollister 0.04% 1.01x
Buckle 0.06% 1.00x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 1.51% 48.18x
cartechbooks.com 1.12% 34.61x
yellowbullet.com 1.76% 33.80x
harborfreight.com 4.33% 33.37x
autopartswarehouse.com 1.22% 32.45x
corvetteactioncenter.com 1.21% 32.18x
dormanproducts.com 2.06% 32.01x
tires-easy.com 1.89% 31.89x
dieselpowerproducts.com 2.10% 31.67x
carparts.com 1.26% 31.64x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.12% 20.37x
Auto Body Upkeep & Repair Researchers 4.52% 19.62x
Auto Tires & Parts Repair Researchers 2.77% 18.53x
Home Improvement Contractor 1.03% 18.51x
ISPs & Local Services 0.04% 17.03x
Car Keys, Locks & Remotes 7.63% 17.02x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 16.47x
Texas Off-Roading 0.13% 16.15x
Assorted Topics (Cooking, Games, Viral Media) 0.11% 15.61x
Motorsport Equipment 6.30% 15.25x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male