Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Videographers.

Interest Composition Index
Videographers 31.28% 35.58x
Moving Services Shoppers 19.56% 31.47x
Healthcare Discount Shoppers 26.42% 30.81x
Harvard University Fans 15.33% 29.41x
Home Goods Supercenter Shoppers 15.61% 27.41x
Christmas Lights Shoppers 24.69% 26.22x
Reusable Drinkware Shoppers 22.34% 24.89x
Business Accounting Software Researchers 25.45% 24.85x
LED Lighting Shoppers 21.35% 24.58x
Tire Shoppers 20.13% 24.40x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.54x
Jos A. Bank Clothiers 0.01% 1.38x
LOFT 0.01% 1.31x
Chicos 0.01% 1.24x
White House Black Market 0.01% 1.22x
Express 0.01% 1.17x
Mens Wearhouse 0.02% 1.16x
Aeropostale 0.01% 1.11x
Carhartt 0.11% 0.97x
The Childrens Place 0.01% 0.95x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is theanswerhub.com.

Website Composition Index
theanswerhub.com 1.45% 25.43x
vimeo.com 1.73% 23.08x
slader.com 1.57% 22.33x
tirereview.com 1.12% 22.30x
expedia.com 3.04% 22.14x
thisoldhouse.com 5.44% 21.45x
seekingalpha.com 2.78% 21.41x
hotels.com 1.52% 21.17x
culturehook.com 1.38% 21.01x
bloglines.com 1.09% 20.62x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 0.10% 18.73x
Auto Body Upkeep & Repair Researchers 0.15% 18.13x
Car Keys, Locks & Remotes 0.10% 16.99x
Corporate Employment Pages 0.38% 15.23x
Retail Industry News 0.05% 14.87x
Oil & Energy 0.07% 13.73x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.10% 13.66x
Jokes & Riddles 0.04% 13.43x
Electrical Engineering 0.28% 13.28x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.51% 12.95x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male