Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 31.86% 20.15x
Jeep Vehicle Shoppers 29.77% 19.24x
Corvette Enthusiasts 30.22% 19.08x
Ford Mustang Enthusiasts 29.03% 18.97x
Car Buyers 28.00% 18.65x
Truck Shoppers 32.26% 18.37x
Aftermarket Accessories Shoppers 29.62% 17.83x
Dodge Vehicle Shoppers 31.86% 17.69x
Automotive Service Professionals 27.73% 17.65x
In-Market Car Shoppers 29.04% 17.60x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.28x
Carhartt 0.24% 1.17x
Lane Bryant 0.04% 1.11x
Eddie Bauer 0.01% 1.06x
Chicos 0.05% 1.05x
Gymboree 0.03% 1.05x
Dressbarn 0.04% 1.04x
Aeropostale 0.03% 1.03x
LL Bean 0.01% 1.02x
Journeys 0.03% 1.01x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 6.02% 65.32x
vividracing.com 1.19% 59.96x
cartalk.com 1.26% 48.03x
corral.net 2.01% 46.51x
ericthecarguy.com 1.34% 46.19x
procharger.com 1.69% 45.85x
camaros.net 1.18% 44.98x
iboats.com 1.23% 44.61x
guns.com 1.01% 44.24x
academy.com 2.33% 43.60x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.35% 21.68x
Auto Body Upkeep & Repair Researchers 8.15% 18.77x
Home Improvement Contractor 3.71% 17.49x
Motorcycles & Snowmobiles 6.17% 17.27x
Car Keys, Locks & Remotes 9.99% 16.22x
Auto Tires & Parts Repair Researchers 5.78% 15.38x
Motorsports 1.82% 15.20x
ISPs & Local Services 0.17% 14.76x
Auto Enthusiast Information Researchers 11.73% 14.68x
Motorsport Equipment 7.38% 14.59x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male