Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 27.12% 18.48x
Auto Repair Researchers 26.71% 17.87x
Corvette Enthusiasts 26.08% 17.83x
In-Market Car Shoppers 27.00% 17.30x
Truck Shoppers 27.45% 17.19x
Dodge Vehicle Shoppers 26.88% 17.12x
Ford Vehicle Shoppers 25.33% 17.11x
Honda Vehicle Shoppers 23.64% 17.07x
Ford Mustang Enthusiasts 24.30% 16.99x
Car Buyers 22.17% 16.76x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.19x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 4.94% 29.92x
dormanproducts.com 1.07% 27.56x
superchevy.com 3.06% 22.61x
svtperformance.com 1.67% 22.27x
camaros.net 1.36% 21.62x
corral.net 1.92% 21.61x
texas-speed.com 1.42% 21.51x
chargerforums.com 1.51% 21.04x
mustangandfords.com 1.51% 20.95x
hotrodders.com 2.69% 20.65x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 0.69% 20.77x
Car Keys, Locks & Remotes 0.75% 19.91x
Motorsports 0.90% 15.91x
Auto Tires & Parts Repair Researchers 0.41% 15.31x
Motorsport Equipment 3.22% 15.26x
Trucks 0.52% 14.61x
Machines & Industrial Supplies 0.37% 14.31x
Auctions & Repossessions 0.11% 14.04x
Trucking 3.66% 13.83x
Hobby Drones & Remote-Controlled Cars 0.13% 13.83x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male