Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 31.65% 19.15x
Corvette Enthusiasts 30.76% 17.90x
Jeep Vehicle Shoppers 31.11% 17.64x
Ford Mustang Enthusiasts 29.89% 17.56x
Truck Shoppers 31.67% 17.48x
Car Buyers 29.03% 17.48x
Dodge Vehicle Shoppers 31.12% 16.80x
Aftermarket Accessories Shoppers 30.51% 16.66x
In-Market Car Shoppers 30.49% 16.64x
Kia Vehicle Shoppers 26.07% 16.36x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.25x
Chicos 0.05% 1.18x
Gymboree 0.03% 1.13x
Belk 0.01% 1.07x
Lane Bryant 0.03% 0.99x
Brooks Brothers 0.03% 0.99x
Kate Spade 0.02% 0.96x
Journeys 0.02% 0.93x
Dressbarn 0.03% 0.93x
Coach 0.04% 0.88x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is pennzoil.com.

Website Composition Index
pennzoil.com 0.06% 67.49x
ntwonline.com 0.01% 64.66x
toolsource.com 0.11% 62.31x
joesracing.com 0.03% 60.22x
engine-codes.com 0.15% 59.56x
discountedwheelwarehouse.com 0.05% 59.33x
magnusonproducts.com 0.01% 58.35x
spicerparts.com 0.03% 57.21x
dealsonwheels.com 0.02% 57.12x
briley.com 0.01% 56.75x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.34% 21.78x
Auto Body Upkeep & Repair Researchers 8.05% 18.10x
Home Improvement Contractor 4.09% 16.71x
Motorcycles & Snowmobiles 5.55% 16.54x
Car Keys, Locks & Remotes 9.31% 16.10x
Auto Tires & Parts Repair Researchers 5.51% 15.09x
Motorsports 1.76% 14.47x
Auto Enthusiast Information Researchers 10.98% 14.35x
ISPs & Local Services 0.20% 14.21x
Motorsport Equipment 7.04% 14.16x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000