Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 4 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Corvette Enthusiasts.

Interest Composition Index
Corvette Enthusiasts 28.73% 18.30x
Jeep Vehicle Shoppers 30.19% 18.24x
Auto Repair Researchers 28.32% 18.23x
Truck Shoppers 29.37% 18.05x
Ford Mustang Enthusiasts 26.59% 17.77x
Ford Vehicle Shoppers 26.08% 17.75x
Dodge Vehicle Shoppers 29.40% 17.12x
Camaro Enthusiasts 27.74% 17.09x
Honda Vehicle Shoppers 25.99% 16.98x
Car Buyers 24.33% 16.96x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.36x
Victoria's Secret 0.01% 1.33x
Carhartt 0.20% 1.30x
Mens Wearhouse 0.02% 1.21x
Journeys 0.01% 1.13x
Maurices 0.02% 1.09x
The Childrens Place 0.01% 1.07x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is tooltopia.com.

Website Composition Index
tooltopia.com 1.15% 28.97x
dieselpowerproducts.com 1.13% 27.88x
lxforums.com 1.03% 27.74x
thoroughbreddiesel.com 1.28% 27.10x
powertrainproducts.net 1.05% 25.69x
classicindustries.com 1.59% 25.61x
challengerforumz.com 1.08% 25.31x
rx8club.com 1.10% 25.08x
supraforums.com 1.04% 24.75x
superchevy.com 4.17% 24.18x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.07% 19.90x
Auto Body Upkeep & Repair Researchers 2.66% 19.32x
Car Keys, Locks & Remotes 3.83% 17.50x
Motorsport Equipment 4.90% 15.42x
Auto Tires & Parts Repair Researchers 1.28% 14.97x
Trucking 5.88% 14.73x
Home Improvement Contractor 0.07% 14.68x
Hobby Drones & Remote-Controlled Cars 0.55% 14.18x
Motorsports 1.34% 13.96x
Trucks 1.91% 13.67x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male