Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 30.26% 18.69x
Auto Repair Researchers 29.37% 18.47x
Corvette Enthusiasts 29.30% 18.36x
Truck Shoppers 30.17% 18.17x
Ford Vehicle Shoppers 25.98% 18.16x
Ford Mustang Enthusiasts 28.14% 18.02x
Automotive Service Professionals 28.98% 17.67x
In-Market Car Shoppers 29.22% 17.54x
Dodge Vehicle Shoppers 29.38% 17.49x
Camaro Enthusiasts 28.45% 17.48x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.40x
American Eagle Outfitters 0.02% 1.30x
Jos A. Bank Clothiers 0.01% 1.18x
Buckle 0.01% 1.14x
Chicos 0.01% 1.12x
Old Navy 0.02% 1.08x
White House Black Market 0.01% 1.08x
Dressbarn 0.01% 1.06x
Journeys 0.02% 1.04x
Lane Bryant 0.01% 1.04x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is dieselpowerproducts.com.

Website Composition Index
dieselpowerproducts.com 1.47% 27.95x
lxforums.com 1.06% 27.17x
corvetteactioncenter.com 1.03% 26.92x
tooltopia.com 1.66% 26.72x
carpartsdiscount.com 1.16% 25.27x
challengerforumz.com 1.03% 24.75x
procharger.com 1.05% 24.60x
superchevy.com 4.61% 24.58x
corvettemods.com 1.25% 24.40x
rx8club.com 1.13% 24.14x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.10% 20.40x
Auto Body Upkeep & Repair Researchers 3.26% 19.30x
Car Keys, Locks & Remotes 5.14% 17.09x
Motorsport Equipment 5.38% 15.48x
Auto Tires & Parts Repair Researchers 1.65% 15.32x
Trucking 6.58% 15.05x
Motorsports 1.43% 14.31x
Rural Living 0.03% 13.96x
Auto Enthusiast Information Researchers 7.84% 13.70x
Recreational Motor Sport Enthusiasts 2.11% 13.35x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male