Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 540.3 Thousand Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 540.3 thousand unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 26.58% 20.14x
Ford Vehicle Shoppers 25.19% 19.87x
Corvette Enthusiasts 26.16% 19.79x
Jeep Vehicle Shoppers 27.84% 19.78x
Truck Shoppers 28.69% 19.27x
In-Market Car Shoppers 27.13% 19.24x
Car Buyers 20.88% 18.90x
Ford Mustang Enthusiasts 25.00% 18.71x
Dodge Vehicle Shoppers 28.39% 18.65x
Competitive Car Brand Shoppers 24.94% 18.37x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Journeys.

Location Composition Index
Journeys 0.02% 1.38x
Carhartt 0.20% 1.34x
American Eagle Outfitters 0.01% 1.33x
Victoria's Secret 0.02% 1.32x
Mens Wearhouse 0.02% 1.20x
Maurices 0.02% 1.12x
Express 0.01% 1.11x
The Childrens Place 0.01% 0.99x
Old Navy 0.01% 0.88x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is classicindustries.com.

Website Composition Index
classicindustries.com 1.12% 22.92x
challengerforumz.com 1.00% 22.01x
svtperformance.com 1.95% 21.11x
superchevy.com 3.68% 20.28x
forums.nasioc.com 1.27% 20.18x
rx7club.com 1.12% 20.05x
drivingline.com 1.79% 19.96x
camaros.net 1.53% 19.73x
chargerforumz.com 1.14% 19.54x
yellowbullet.com 1.68% 19.19x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 1.85% 17.94x
Car Keys, Locks & Remotes 2.60% 16.97x
General Interest 0.06% 16.01x
Hobby Drones & Remote-Controlled Cars 0.42% 15.47x
Auto Tires & Parts Repair Researchers 0.90% 14.62x
Motorsport Equipment 4.21% 14.59x
Trucking 5.03% 13.94x
Trucks 1.31% 13.10x
Auctions & Repossessions 0.36% 13.05x
Auto Enthusiast Information Researchers 6.16% 12.90x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male