Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 31.73% 20.10x
Jeep Vehicle Shoppers 30.38% 19.06x
Ford Mustang Enthusiasts 29.80% 18.58x
Car Buyers 27.95% 18.50x
Corvette Enthusiasts 31.02% 18.50x
Aftermarket Accessories Shoppers 29.08% 17.67x
Truck Shoppers 34.19% 17.65x
Automotive Service Professionals 30.37% 17.60x
Tire Shoppers 30.97% 17.39x
Product Manuals Researchers 28.73% 17.36x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.46x
Carhartt 0.12% 1.14x
LL Bean 0.01% 1.10x
Columbia 0.01% 1.09x
Dressbarn 0.04% 1.07x
Mens Wearhouse 0.25% 1.05x
Jos A. Bank Clothiers 0.16% 1.01x
Lane Bryant 0.05% 1.00x
Uniqlo 0.01% 0.97x
Journeys 0.04% 0.97x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 4.65% 36.63x
procharger.com 1.55% 28.63x
corral.net 1.81% 27.96x
redline360.com 1.45% 27.70x
ericthecarguy.com 1.01% 27.47x
camaros.net 1.20% 26.08x
hotrodders.com 3.93% 25.86x
dodgetalk.com 1.64% 25.72x
v-twinforum.com 1.14% 25.27x
lsxmag.com 1.26% 25.25x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.30% 23.76x
Auto Body Upkeep & Repair Researchers 7.62% 20.47x
Home Improvement Contractor 2.87% 19.28x
Motorcycles & Snowmobiles 6.23% 18.17x
Auto Tires & Parts Repair Researchers 5.18% 17.04x
Car Keys, Locks & Remotes 9.35% 16.92x
ISPs & Local Services 0.14% 16.51x
Motorsports 1.86% 15.68x
Auto Enthusiast Information Researchers 11.02% 15.49x
Motorsport Equipment 7.10% 15.47x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male