Explore the Oil Brand Shoppers Audience
Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Oil Brand Shoppers audience.
INTERESTS
The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Oil Brand Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 31.65% | 19.15x |
| Corvette Enthusiasts | 30.76% | 17.90x |
| Jeep Vehicle Shoppers | 31.11% | 17.64x |
| Ford Mustang Enthusiasts | 29.89% | 17.56x |
| Truck Shoppers | 31.67% | 17.48x |
| Car Buyers | 29.03% | 17.48x |
| Dodge Vehicle Shoppers | 31.12% | 16.80x |
| Aftermarket Accessories Shoppers | 30.51% | 16.66x |
| In-Market Car Shoppers | 30.49% | 16.64x |
| Kia Vehicle Shoppers | 26.07% | 16.36x |
Composition Percentage:
The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
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APPAREL RETAILERS
The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.22% | 1.25x |
| Chicos | 0.05% | 1.18x |
| Gymboree | 0.03% | 1.13x |
| Belk | 0.01% | 1.07x |
| Lane Bryant | 0.03% | 0.99x |
| Brooks Brothers | 0.03% | 0.99x |
| Kate Spade | 0.02% | 0.96x |
| Journeys | 0.02% | 0.93x |
| Dressbarn | 0.03% | 0.93x |
| Coach | 0.04% | 0.88x |
Composition Percentage:
The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
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WEBSITES
The Oil Brand Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Oil Brand Shoppers audience is pennzoil.com.
| Website | Composition | Index |
| pennzoil.com | 0.06% | 67.49x |
| ntwonline.com | 0.01% | 64.66x |
| toolsource.com | 0.11% | 62.31x |
| joesracing.com | 0.03% | 60.22x |
| engine-codes.com | 0.15% | 59.56x |
| discountedwheelwarehouse.com | 0.05% | 59.33x |
| magnusonproducts.com | 0.01% | 58.35x |
| spicerparts.com | 0.03% | 57.21x |
| dealsonwheels.com | 0.02% | 57.12x |
| briley.com | 0.01% | 56.75x |
Composition Percentage:
The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.34% | 21.78x |
| Auto Body Upkeep & Repair Researchers | 8.05% | 18.10x |
| Home Improvement Contractor | 4.09% | 16.71x |
| Motorcycles & Snowmobiles | 5.55% | 16.54x |
| Car Keys, Locks & Remotes | 9.31% | 16.10x |
| Auto Tires & Parts Repair Researchers | 5.51% | 15.09x |
| Motorsports | 1.76% | 14.47x |
| Auto Enthusiast Information Researchers | 10.98% | 14.35x |
| ISPs & Local Services | 0.20% | 14.21x |
| Motorsport Equipment | 7.04% | 14.16x |
Composition Percentage:
The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
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DEMOGRAPHICS
The Oil Brand Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000
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