Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 4 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 34.75% 23.02x
Jeep Vehicle Shoppers 35.71% 22.79x
Corvette Enthusiasts 34.06% 22.57x
Ford Mustang Enthusiasts 33.00% 22.40x
Truck Shoppers 35.58% 22.00x
Car Buyers 31.27% 21.87x
Automotive Service Professionals 32.34% 21.80x
Nissan Vehicle Shoppers 31.15% 21.63x
Dodge Vehicle Shoppers 34.06% 21.52x
Honda Vehicle Shoppers 32.79% 21.46x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Buckle.

Location Composition Index
Buckle 0.28% 1.28x
Jos A. Bank Clothiers 0.29% 1.26x
Mens Wearhouse 0.49% 1.24x
White House Black Market 0.33% 1.18x
Lane Bryant 0.05% 1.12x
Johnston and Murphy 0.42% 1.08x
REI 0.02% 1.02x
Chicos 0.05% 0.99x
Bonobos 0.07% 0.99x
Eddie Bauer 0.02% 0.96x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 2.22% 43.63x
enginelabs.com 1.09% 37.48x
chevyhardcore.com 1.12% 36.16x
dormanproducts.com 2.40% 35.91x
redline360.com 1.00% 34.54x
tascaparts.com 1.31% 32.68x
lxforums.com 1.05% 31.47x
cartechbooks.com 1.22% 31.32x
stage3motorsports.com 1.71% 31.07x
dragzine.com 1.84% 30.02x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.16% 18.96x
Auto Body Upkeep & Repair Researchers 5.29% 18.20x
Auto Tires & Parts Repair Researchers 3.42% 17.22x
Home Improvement Contractor 1.45% 16.82x
ISPs & Local Services 0.06% 15.35x
Car Keys, Locks & Remotes 8.47% 15.29x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 14.60x
Motorsport Equipment 6.80% 14.26x
Texas Off-Roading 0.14% 14.25x
Motorsports 1.79% 13.83x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male