Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 35.09% 35.55x
Ford Mustang Enthusiasts 32.82% 34.98x
Corvette Enthusiasts 33.73% 34.92x
Jeep Vehicle Shoppers 34.64% 34.53x
Honda Vehicle Shoppers 32.55% 33.94x
Truck Shoppers 34.30% 33.81x
Car Buyers 30.96% 33.63x
Tire Shoppers 34.72% 32.93x
Model Aircraft and Rocket Hobbyists 33.46% 32.71x
Automotive Service Professionals 31.36% 32.57x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.30x
Buckle 0.20% 1.26x
Mens Wearhouse 0.53% 1.24x
Express Outlets 0.01% 1.23x
Chicos 0.07% 1.18x
Topshop 0.01% 1.09x
White House Black Market 0.21% 1.03x
Johnston and Murphy 0.13% 1.02x
Lane Bryant 0.04% 1.00x
Belk 0.01% 1.00x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 3.89% 74.98x
procharger.com 1.49% 66.06x
lsxmag.com 1.24% 60.00x
texas-speed.com 1.36% 59.89x
sdparts.com 1.35% 58.56x
enginelabs.com 1.73% 58.39x
dormanproducts.com 3.80% 55.51x
redline360.com 1.55% 55.37x
chevyhardcore.com 1.74% 54.92x
lxforums.com 1.32% 52.94x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.26% 28.06x
Auto Body Upkeep & Repair Researchers 7.79% 25.67x
Home Improvement Contractor 2.53% 23.76x
Auto Tires & Parts Repair Researchers 5.24% 23.27x
Motorcycles & Snowmobiles 8.78% 20.86x
ISPs & Local Services 0.11% 20.66x
Car Keys, Locks & Remotes 11.39% 20.63x
Motorsport Equipment 8.86% 19.26x
Motorsports 2.24% 19.00x
Texas Off-Roading 0.19% 18.91x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male