Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 27.82% 18.13x
Corvette Enthusiasts 27.27% 17.91x
Auto Repair Researchers 26.26% 17.85x
Truck Shoppers 28.66% 17.49x
Dodge Vehicle Shoppers 27.54% 17.19x
Ford Vehicle Shoppers 25.59% 17.16x
In-Market Car Shoppers 27.12% 17.06x
Honda Vehicle Shoppers 23.98% 17.02x
Ford Mustang Enthusiasts 24.45% 16.90x
Car Buyers 21.41% 16.52x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.28x
Journeys 0.04% 1.20x
Maurices 0.04% 1.20x
Hollister 0.01% 1.17x
Talbots 0.01% 1.16x
The Childrens Place 0.03% 1.16x
Carhartt 0.24% 1.14x
LOFT 0.02% 1.14x
Buckle 0.02% 1.10x
Victoria's Secret 0.03% 1.08x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 12.08% 30.80x
texas-speed.com 1.04% 30.31x
theturboforums.com 1.01% 26.89x
superchevy.com 3.12% 26.39x
challengerforumz.com 1.11% 26.35x
stevesnovasite.com 1.27% 25.47x
moparts.org 1.13% 24.99x
yellowbullet.com 1.87% 24.61x
svtperformance.com 2.07% 24.02x
corral.net 2.39% 23.88x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.42% 20.37x
Auto Body Upkeep & Repair Researchers 0.48% 19.57x
Motorsport Equipment 3.41% 15.24x
Trucking 3.79% 14.21x
Trucks 0.32% 14.20x
Motorsports 0.70% 14.07x
Auto Tires & Parts Repair Researchers 0.29% 14.02x
Machines & Industrial Supplies 0.23% 12.68x
Auto Enthusiast Information Researchers 4.94% 12.55x
Hobby Drones & Remote-Controlled Cars 0.08% 12.44x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male