Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 25.43% 18.49x
Auto Repair Researchers 24.61% 17.88x
Dodge Vehicle Shoppers 26.48% 17.61x
In-Market Car Shoppers 24.99% 17.60x
Corvette Enthusiasts 25.36% 17.59x
Truck Shoppers 27.19% 17.20x
Honda Vehicle Shoppers 22.96% 17.13x
Car Buyers 19.78% 16.45x
Ford Mustang Enthusiasts 22.68% 16.30x
Ford Vehicle Shoppers 24.22% 16.27x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.50x
Coach 0.01% 1.34x
Gymboree 0.02% 1.29x
Carhartt 0.23% 1.19x
Dressbarn 0.02% 1.18x
American Eagle Outfitters 0.02% 1.18x
Gap 0.02% 1.13x
Forever 21 0.01% 1.13x
Journeys 0.03% 1.12x
Aeropostale 0.02% 1.10x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 11.18% 34.55x
superchevy.com 1.66% 33.67x
ultimatespecs.com 1.22% 26.69x
stevesnovasite.com 1.22% 26.66x
fourwheeler.com 1.34% 25.97x
svtperformance.com 1.76% 25.62x
corral.net 2.17% 25.52x
camaros.net 1.56% 25.40x
chargerforumz.com 1.09% 25.28x
hotrod.com 4.44% 25.15x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.13% 21.07x
Auto Body Upkeep & Repair Researchers 0.27% 19.63x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 15.68x
Motorsport Equipment 2.70% 15.00x
Motorsports 0.56% 14.79x
Rural Living 0.04% 14.63x
Trucking 2.50% 14.32x
Trucks 0.10% 12.84x
Auto Tires & Parts Repair Researchers 0.11% 12.48x
Auto Enthusiast Information Researchers 4.73% 11.90x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male