Dstillery Audiences

OIL BRAND SHOPPERS

Audience Size: 3 Million Devices

Explore the Oil Brand Shoppers Audience

Below you'll find more information about the Oil Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Oil Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Oil Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil Brand Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 25.66% 19.55x
Jeep Vehicle Shoppers 25.47% 19.36x
In-Market Car Shoppers 28.00% 18.92x
Corvette Enthusiasts 24.88% 18.48x
Car Buyers 21.06% 18.46x
Dodge Vehicle Shoppers 25.75% 18.08x
Truck Shoppers 25.54% 18.07x
Ford Mustang Enthusiasts 22.88% 18.02x
Honda Vehicle Shoppers 22.05% 17.81x
Camaro Enthusiasts 24.06% 17.68x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil Brand Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.18x
Banana Republic 0.01% 1.18x
Zumiez 0.01% 1.15x
White House Black Market 0.01% 1.15x
Mens Wearhouse 0.01% 1.11x
Victoria's Secret 0.02% 1.11x
Aeropostale 0.01% 1.08x
The Childrens Place 0.02% 1.07x
Journeys 0.02% 1.02x
Old Navy 0.02% 1.00x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Location attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil Brand Shoppers audience is dormanproducts.com.

Website Composition Index
dormanproducts.com 1.42% 30.25x
stage3motorsports.com 1.07% 25.85x
harley-davidsonforums.com 1.02% 25.69x
svtperformance.com 1.55% 25.29x
camaros.net 1.27% 24.63x
chargerforums.com 1.43% 23.94x
superchevy.com 3.14% 23.81x
corral.net 1.80% 23.72x
forabodiesonly.com 1.15% 23.34x
truckpaper.com 1.13% 23.33x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Web attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil Brand Shoppers audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 0.97% 19.85x
Car Keys, Locks & Remotes 1.19% 18.41x
Hobby Drones & Remote-Controlled Cars 0.20% 16.43x
Auto Tires & Parts Repair Researchers 0.50% 15.99x
Motorsport Equipment 2.99% 15.50x
Motorsports 0.83% 14.54x
Trucks 0.77% 14.54x
Machines & Industrial Supplies 0.58% 14.45x
General Interest 0.03% 14.21x
Trucking 3.54% 13.41x
Composition Percentage: The overlap percentage between the Oil Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Oil Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male