Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 4.5 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 32.32% 20.65x
Arkansas Razorbacks Fans 34.50% 20.02x
College Football Fans 29.65% 19.90x
NCAA Football Fans 30.62% 19.83x
Football Enthusiasts 34.02% 19.30x
Oklahoma State Cowboys Fans 30.14% 19.18x
Clemson Tigers Fans 32.53% 19.12x
March Madness Enthusiasts 28.17% 18.18x
High School Sports Researchers 29.36% 17.88x
Duke Blue Devils Fans 27.98% 17.81x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.89x
Carhartt 0.21% 1.23x
Old Navy 0.01% 1.15x
Maurices 0.01% 1.13x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is normantranscript.com.

Website Composition Index
normantranscript.com 2.10% 33.75x
soonersports.com 1.33% 33.36x
sports-reference.com 26.64% 32.63x
huskermax.com 1.18% 31.95x
crimsonandcreammachine.com 1.71% 28.74x
pistolsfiringblog.com 1.85% 27.76x
tulsaworld.com 18.46% 24.50x
mcalesternews.com 1.03% 23.87x
d1baseball.com 1.66% 23.22x
hailvarsity.com 1.20% 23.04x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.27% 18.74x
Florida College Athletics 2.63% 14.61x
Southeast College Athletics 0.94% 14.43x
Pac 12 Sports 0.60% 14.02x
Texas Off-Roading 0.05% 11.75x
College Sports 0.82% 11.57x
Virginia Athletics 0.25% 11.29x
Sports News & Apparel 8.49% 10.39x
Sports - Golf, Hunting, Fishing 0.12% 9.46x
Lacrosse College Athletics 0.45% 9.17x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male