Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 3.2 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 35.70% 22.72x
College Football Fans 30.27% 21.41x
NCAA Football Fans 28.98% 21.10x
Big 12 Fans 30.49% 20.79x
Arkansas Razorbacks Fans 33.09% 20.76x
High School Sports Researchers 28.53% 20.23x
College Athletic Scholarships Researchers 24.81% 19.83x
Florida State Seminoles Fans 29.19% 19.30x
Duke Blue Devils Fans 27.54% 19.15x
Texas Longhorn Fans 27.42% 18.82x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 1.42x
Belk 0.01% 1.41x
Chicos 0.03% 1.28x
White House Black Market 0.03% 1.24x
Lululemon 0.01% 1.23x
Michael Kors 0.01% 1.19x
Carhartt 0.31% 1.19x
Dressbarn 0.02% 1.16x
Gymboree 0.02% 1.13x
Maurices 0.05% 1.12x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.37% 43.15x
sports-reference.com 23.62% 38.23x
normantranscript.com 2.04% 34.42x
stormininnorman.com 1.02% 33.55x
huskermax.com 1.88% 32.54x
crimsonandcreammachine.com 1.24% 31.29x
soonersports.com 2.49% 30.72x
okstate.com 1.58% 30.04x
olemisssports.com 1.10% 27.18x
tulsaworld.com 18.88% 27.13x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.15% 13.98x
College Sports 0.32% 13.97x
Illinois College Sports 0.33% 13.76x
Southeast College Athletics 0.97% 13.36x
Florida College Athletics 0.74% 12.93x
Pac 12 Sports 1.12% 12.02x
New England & Ivy League Sports 0.52% 9.98x
Sports News & Apparel 5.52% 9.59x
Upstate New York State Athletics 0.02% 9.26x
Texas University Athletics 5.72% 8.72x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male