Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 2.8 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 37.05% 23.68x
Arkansas Razorbacks Fans 32.89% 21.40x
College Football Fans 34.86% 21.12x
Oklahoma State Cowboys Fans 32.61% 20.69x
March Madness Enthusiasts 25.98% 20.64x
Clemson Tigers Fans 35.17% 19.82x
Dallas Cowboys Fans 31.46% 19.26x
Texas AM Aggies Fans 26.62% 18.66x
Duke Blue Devils Fans 29.79% 18.07x
NCAA Fans 25.46% 17.42x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Belk.

Location Composition Index
Belk 0.02% 1.19x
LOFT 0.05% 1.19x
Carhartt 0.28% 1.18x
Tommy Bahama 0.03% 1.14x
Chicos 0.06% 1.13x
Eddie Bauer 0.02% 1.12x
Express Outlets 0.00% 1.10x
Lorna Jane 0.01% 1.09x
Madewell 0.02% 1.08x
Charlotte Russe 0.02% 1.07x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is cbssports.com.

Website Composition Index
cbssports.com 62.34% 14.86x
chicagotribune.com 45.63% 9.29x
sports.yahoo.com 36.88% 9.03x
latimes.com 56.25% 8.82x
money.cnn.com 53.59% 8.56x
tmz.com 41.87% 8.51x
reuters.com 32.66% 8.33x
snopes.com 34.69% 8.09x
marketwatch.com 33.28% 7.81x
chron.com 32.34% 7.68x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.55% 17.19x
Florida College Athletics 6.73% 14.80x
Texas University Athletics 8.62% 14.56x
Southeast College Athletics 2.74% 14.48x
Pac 12 Sports 2.65% 12.89x
Virginia Athletics 0.68% 11.94x
Sports News & Apparel 21.03% 10.94x
East Texas Cluster 2.96% 10.51x
College Sports 1.96% 10.40x
Sports Apparel 0.85% 10.31x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999