Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 4.8 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 36.64% 27.45x
NCAA Football Fans 32.46% 25.63x
Arkansas Razorbacks Fans 37.12% 25.54x
College Football Fans 32.58% 25.40x
Clemson Tigers Fans 34.24% 25.10x
Oklahoma State Cowboys Fans 33.87% 24.81x
Football Enthusiasts 33.38% 24.29x
March Madness Enthusiasts 30.39% 23.66x
Duke Blue Devils Fans 30.02% 22.96x
High School Sports Researchers 30.34% 22.30x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Belk.

Location Composition Index
Belk 0.01% 1.31x
Carhartt 0.31% 1.21x
Buckle 0.04% 1.17x
Eddie Bauer 0.02% 1.16x
Jos A. Bank Clothiers 0.03% 1.15x
Lane Bryant 0.03% 1.14x
Talbots 0.03% 1.12x
Mens Wearhouse 0.05% 1.10x
White House Black Market 0.04% 1.10x
Chicos 0.04% 1.06x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.79% 51.36x
normantranscript.com 2.04% 42.90x
soonersports.com 2.93% 41.59x
sports-reference.com 24.87% 41.52x
stormininnorman.com 1.23% 38.81x
pistolsfiringblog.com 1.97% 37.12x
crimsonandcreammachine.com 2.18% 35.57x
huskermax.com 1.47% 35.52x
visitokc.com 1.72% 33.70x
diehards.com 1.09% 33.62x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.41% 17.08x
Southeast College Athletics 1.55% 13.86x
Florida College Athletics 4.22% 13.52x
Pac 12 Sports 1.22% 12.70x
Virginia Athletics 0.39% 10.90x
Texas University Athletics 6.94% 10.87x
Sports News & Apparel 11.25% 10.86x
College Sports 1.30% 10.55x
Sports Apparel 0.37% 10.54x
Texas Sporting & Outdoors Cluster 0.18% 9.73x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male