Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 2.8 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 31.06% 23.43x
Clemson Tigers Fans 37.47% 21.57x
College Football Fans 29.27% 21.22x
NCAA Football Fans 27.72% 21.12x
College Athletic Scholarships Researchers 26.32% 20.58x
High School Sports Researchers 27.89% 19.81x
Big 12 Fans 27.47% 19.55x
Arkansas Razorbacks Fans 30.79% 19.53x
Florida State Seminoles Fans 27.93% 19.43x
Duke Blue Devils Fans 29.16% 18.96x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.51x
Forever 21 0.01% 1.51x
Dressbarn 0.01% 1.47x
J. Crew 0.01% 1.39x
LOFT 0.02% 1.26x
Eddie Bauer 0.01% 1.26x
American Eagle Outfitters 0.02% 1.23x
Old Navy 0.03% 1.19x
Chicos 0.02% 1.18x
Maurices 0.04% 1.17x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.17% 37.69x
sports-reference.com 22.89% 34.59x
soonersports.com 2.67% 29.92x
normantranscript.com 2.57% 29.14x
stormininnorman.com 1.53% 27.89x
okstate.com 2.19% 27.18x
huskermax.com 1.85% 26.87x
tulsaworld.com 16.10% 26.08x
huskers.com 1.02% 26.00x
texastech.com 1.13% 25.45x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.10% 13.99x
Illinois College Sports 0.53% 13.74x
Southeast College Athletics 1.66% 13.54x
Virginia Athletics 0.13% 12.51x
Pac 12 Sports 1.39% 12.21x
College Sports 0.22% 11.69x
Upstate New York State Athletics 0.04% 11.16x
New England & Ivy League Sports 0.75% 10.86x
Texas University Athletics 4.78% 10.05x
Motorsports 0.27% 9.61x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male