Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 3.2 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 35.53% 20.56x
Big 12 Fans 32.77% 19.79x
College Football Fans 29.49% 19.33x
NCAA Football Fans 29.61% 19.05x
Arkansas Razorbacks Fans 32.61% 18.75x
High School Sports Researchers 29.25% 17.88x
Duke Blue Devils Fans 29.91% 17.69x
March Madness Enthusiasts 26.12% 17.43x
Oklahoma State Cowboys Fans 27.13% 17.36x
College Athletic Scholarships Researchers 25.96% 17.27x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.38x
Talbots 0.01% 1.33x
Gymboree 0.02% 1.32x
Michael Kors 0.01% 1.18x
White House Black Market 0.02% 1.17x
LOFT 0.02% 1.16x
J. Crew 0.01% 1.16x
Buckle 0.02% 1.12x
Maurices 0.03% 1.10x
Gap 0.02% 1.10x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.70% 41.94x
sports-reference.com 23.14% 35.15x
normantranscript.com 2.31% 34.78x
huskermax.com 1.31% 31.60x
okstate.com 1.54% 29.75x
soonersports.com 2.45% 29.16x
crimsonandcreammachine.com 1.32% 28.74x
heartlandcollegesports.com 1.14% 26.37x
pistolsfiringblog.com 1.70% 26.13x
tulsaworld.com 18.40% 25.76x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.34% 14.05x
Florida College Athletics 0.96% 14.03x
Southeast College Athletics 1.03% 13.39x
Virginia Athletics 0.21% 13.02x
Pac 12 Sports 1.13% 11.98x
College Sports 0.32% 11.29x
Sports News & Apparel 5.74% 9.87x
New England & Ivy League Sports 0.51% 9.23x
Texas University Athletics 5.81% 8.37x
Motorsports 0.41% 8.13x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male