Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 4.2 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 38.41% 28.62x
Arkansas Razorbacks Fans 38.11% 26.75x
Oklahoma State Cowboys Fans 35.47% 26.52x
NCAA Football Fans 34.24% 26.03x
College Football Fans 34.97% 25.77x
Football Enthusiasts 34.69% 25.68x
Clemson Tigers Fans 35.20% 25.43x
March Madness Enthusiasts 31.51% 24.20x
Duke Blue Devils Fans 31.65% 23.84x
ESPN Enthusiasts 28.99% 23.29x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Buckle.

Location Composition Index
Buckle 0.40% 1.62x
Jos A. Bank Clothiers 0.33% 1.39x
White House Black Market 0.41% 1.32x
Mens Wearhouse 0.50% 1.23x
Johnston and Murphy 0.60% 1.23x
Bonobos 0.09% 1.19x
Lane Bryant 0.05% 1.17x
Belk 0.01% 1.16x
Chicos 0.06% 1.04x
Talbots 0.03% 0.97x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 2.57% 53.21x
sports-reference.com 25.83% 45.04x
normantranscript.com 2.19% 44.94x
soonersports.com 4.19% 42.28x
stormininnorman.com 1.30% 41.95x
pistolsfiringblog.com 1.67% 41.40x
crimsonandcreammachine.com 2.19% 38.86x
huskers.com 1.11% 35.82x
diehards.com 1.61% 35.45x
visitokc.com 1.97% 35.44x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.48% 16.97x
Southeast College Athletics 1.79% 14.30x
Florida College Athletics 4.51% 13.95x
Pac 12 Sports 1.44% 13.62x
Virginia Athletics 0.45% 11.44x
Sports News & Apparel 12.15% 11.33x
Sports Apparel 0.36% 11.04x
Texas University Athletics 7.24% 10.95x
College Sports 1.31% 10.77x
Texas Sporting & Outdoors Cluster 0.22% 10.27x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male