Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 4.4 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 18.42% 22.96x
March Madness Enthusiasts 32.26% 22.02x
College Athletic Scholarships Researchers 15.97% 21.30x
High School Sports Researchers 18.48% 20.27x
College Football Fans 29.27% 20.08x
Florida State Seminoles Fans 20.08% 19.10x
Texas Longhorn Fans 21.20% 17.98x
Big 12 Fans 34.18% 17.93x
Notre Dame Fighting Irish Fans 16.10% 17.87x
Football Enthusiasts 28.02% 17.69x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Maurices.

Location Composition Index
Maurices 0.02% 1.20x
Gymboree 0.01% 1.10x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is sports-reference.com.

Website Composition Index
sports-reference.com 29.59% 27.73x
normantranscript.com 1.24% 25.42x
tulsaworld.com 7.67% 25.41x
pistolsfiringblog.com 1.53% 21.83x
stormininnorman.com 1.04% 21.77x
okstate.com 1.19% 21.55x
soonersports.com 1.79% 21.27x
huskermax.com 2.65% 19.75x
cornnation.com 1.35% 19.00x
hookemheadlines.com 1.25% 18.38x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.42% 10.97x
College Sports 0.14% 10.91x
Illinois College Sports 0.35% 10.77x
Southeast College Athletics 0.91% 10.42x
Pac 12 Sports 0.91% 9.31x
New England & Ivy League Sports 0.43% 9.29x
Virginia Athletics 0.05% 9.19x
Texas University Athletics 2.84% 8.87x
Sports - Golf, Hunting, Fishing 0.02% 8.79x
Upstate New York State Athletics 0.03% 7.33x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male