Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 3.3 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 36.90% 24.25x
College Football Fans 30.22% 22.69x
NCAA Football Fans 28.95% 22.51x
College Athletic Scholarships Researchers 25.49% 21.89x
Big 12 Fans 30.81% 21.88x
Arkansas Razorbacks Fans 31.84% 21.41x
High School Sports Researchers 27.65% 21.22x
Florida State Seminoles Fans 30.95% 20.57x
Texas Longhorn Fans 28.88% 20.42x
Duke Blue Devils Fans 28.96% 20.18x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.63x
Buckle 0.05% 1.35x
Maurices 0.07% 1.31x
Eddie Bauer 0.02% 1.27x
Express 0.05% 1.25x
Belk 0.01% 1.22x
H&M 0.02% 1.20x
LOFT 0.03% 1.20x
Lane Bryant 0.03% 1.18x
White House Black Market 0.04% 1.18x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.33% 41.62x
sports-reference.com 24.77% 38.71x
normantranscript.com 2.51% 34.74x
crimsonandcreammachine.com 1.26% 33.14x
huskermax.com 1.89% 32.60x
soonersports.com 2.84% 32.19x
stormininnorman.com 1.91% 31.53x
okstate.com 1.82% 30.65x
olemisssports.com 1.21% 28.91x
pistolsfiringblog.com 3.20% 27.62x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.80% 14.12x
Illinois College Sports 0.44% 13.37x
Virginia Athletics 0.11% 12.93x
Southeast College Athletics 1.11% 12.77x
College Sports 0.23% 12.04x
Pac 12 Sports 1.21% 11.69x
Texas University Athletics 5.42% 10.33x
New England & Ivy League Sports 0.60% 10.19x
Upstate New York State Athletics 0.03% 9.70x
Motorsports 0.26% 9.37x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male