Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 4.8 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 38.37% 22.70x
Arkansas Razorbacks Fans 37.57% 21.89x
Clemson Tigers Fans 38.43% 21.40x
College Football Fans 37.48% 20.46x
Oklahoma State Cowboys Fans 33.03% 20.45x
NCAA Football Fans 38.75% 20.29x
Football Enthusiasts 37.16% 19.73x
Duke Blue Devils Fans 33.77% 19.08x
March Madness Enthusiasts 35.78% 18.86x
Florida State Seminoles Fans 32.36% 18.66x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Chicos.

Location Composition Index
Chicos 0.05% 1.29x
Tommy Bahama 0.01% 1.29x
Buckle 0.05% 1.29x
Jos A. Bank Clothiers 0.04% 1.27x
Eddie Bauer 0.02% 1.21x
The North Face 0.02% 1.17x
White House Black Market 0.05% 1.16x
Carhartt 0.29% 1.15x
Lane Bryant 0.03% 1.13x
Talbots 0.03% 1.08x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.61% 50.58x
normantranscript.com 2.00% 42.24x
sports-reference.com 26.65% 41.06x
soonersports.com 2.59% 40.91x
stormininnorman.com 1.26% 37.41x
pistolsfiringblog.com 2.06% 36.31x
huskermax.com 1.54% 36.03x
crimsonandcreammachine.com 2.37% 34.15x
visitokc.com 1.66% 32.91x
d1baseball.com 2.08% 31.61x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.36% 15.60x
Southeast College Athletics 1.36% 13.59x
Florida College Athletics 3.85% 13.28x
Pac 12 Sports 1.07% 12.27x
College Sports 1.18% 10.82x
Virginia Athletics 0.34% 10.77x
Texas University Athletics 6.70% 9.98x
Sports News & Apparel 10.66% 9.90x
Texas Sporting & Outdoors Cluster 0.15% 9.27x
Sports Apparel 0.43% 8.99x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male