Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 2.7 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 28.65% 26.00x
College Football Fans 29.71% 25.59x
College Athletic Scholarships Researchers 24.71% 23.92x
Clemson Tigers Fans 37.17% 23.45x
NCAA Football Fans 27.42% 23.36x
High School Sports Researchers 26.98% 22.52x
Arkansas Razorbacks Fans 32.74% 21.38x
Florida State Seminoles Fans 29.23% 21.09x
Big 12 Fans 26.30% 20.60x
Duke Blue Devils Fans 28.82% 20.52x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is LOFT.

Location Composition Index
LOFT 0.02% 1.51x
Lululemon 0.01% 1.39x
Maurices 0.04% 1.29x
Old Navy 0.03% 1.27x
Chicos 0.02% 1.26x
Michael Kors 0.01% 1.17x
J. Crew 0.01% 1.13x
Dressbarn 0.01% 1.10x
Talbots 0.01% 1.08x
Aeropostale 0.02% 1.06x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is sports-reference.com.

Website Composition Index
sports-reference.com 29.14% 38.84x
normantranscript.com 2.43% 33.07x
huskermax.com 2.52% 31.35x
tulsaworld.com 12.37% 30.62x
okstate.com 1.92% 28.94x
stormininnorman.com 1.79% 28.73x
soonersports.com 2.72% 27.98x
fbschedules.com 1.63% 27.95x
pistolsfiringblog.com 2.34% 26.47x
baylorbears.com 1.17% 25.17x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.86% 14.57x
College Sports 0.22% 14.17x
Illinois College Sports 0.47% 13.77x
Southeast College Athletics 1.36% 13.68x
Upstate New York State Athletics 0.04% 12.79x
Virginia Athletics 0.09% 11.73x
Motorsports 0.23% 11.56x
Pac 12 Sports 1.11% 11.51x
New England & Ivy League Sports 0.51% 10.76x
Texas University Athletics 4.18% 10.10x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male