Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 2.9 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 37.94% 24.02x
Arkansas Razorbacks Fans 34.27% 23.44x
College Football Fans 35.21% 22.43x
March Madness Enthusiasts 27.46% 22.08x
Oklahoma State Cowboys Fans 32.59% 21.88x
Clemson Tigers Fans 36.23% 21.65x
ESPN Enthusiasts 26.47% 21.04x
Duke Blue Devils Fans 30.14% 20.00x
Dallas Cowboys Fans 32.09% 19.56x
Texas AM Aggies Fans 29.41% 19.41x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.12% 1.30x
Chicos 0.06% 1.25x
Belk 0.02% 1.21x
Madewell 0.02% 1.16x
Lane Bryant 0.05% 1.11x
Eddie Bauer 0.02% 1.10x
Tommy Bahama 0.03% 1.10x
Carhartt 0.27% 1.08x
LOFT 0.05% 1.06x
Old Navy 0.06% 1.03x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is oudaily.com.

Website Composition Index
oudaily.com 1.11% 90.61x
big12sports.com 4.42% 87.10x
mazzios.com 1.27% 74.66x
normantranscript.com 2.67% 73.66x
riverwind.com 1.12% 73.54x
stormininnorman.com 1.05% 73.03x
crimsonandcreammachine.com 2.64% 67.49x
sports-reference.com 33.81% 67.29x
pistolsfiringblog.com 1.59% 67.01x
hookem.com 1.12% 64.10x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.78% 16.32x
Florida College Athletics 6.52% 15.21x
Southeast College Athletics 2.78% 15.04x
Texas University Athletics 8.79% 14.61x
Pac 12 Sports 2.67% 13.00x
Virginia Athletics 0.69% 12.55x
Sports News & Apparel 18.68% 11.65x
College Sports 1.93% 11.00x
Sports Apparel 0.80% 10.93x
Fantasy Sports 15.37% 10.52x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male