Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 3 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 29.49% 20.99x
Arkansas Razorbacks Fans 32.13% 20.00x
Clemson Tigers Fans 28.28% 19.85x
Oklahoma State Cowboys Fans 27.30% 19.67x
College Football Fans 31.38% 18.75x
NCAA Football Fans 31.35% 18.05x
Duke Blue Devils Fans 24.73% 17.33x
High School Sports Researchers 30.48% 17.11x
March Madness Enthusiasts 27.89% 16.54x
Tennessee Volunteers Fans 26.87% 16.53x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Buckle.

Location Composition Index
Buckle 0.01% 1.24x
Chicos 0.01% 1.22x
Lane Bryant 0.01% 1.19x
White House Black Market 0.01% 1.17x
LOFT 0.01% 1.12x
Carhartt 0.17% 1.06x
Gap 0.01% 1.00x
Banana Republic 0.01% 1.00x
Maurices 0.02% 0.96x
Journeys 0.02% 0.95x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is normantranscript.com.

Website Composition Index
normantranscript.com 2.19% 34.80x
huskermax.com 1.15% 33.09x
sports-reference.com 24.49% 32.30x
stormininnorman.com 1.02% 31.37x
soonersports.com 1.53% 29.58x
crimsonandcreammachine.com 1.55% 27.71x
pistolsfiringblog.com 1.84% 26.25x
tulsaworld.com 21.95% 24.08x
enidnews.com 2.17% 23.59x
hailvarsity.com 1.19% 23.45x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.20% 17.83x
Southeast College Athletics 0.70% 13.34x
Florida College Athletics 1.77% 12.98x
Virginia Athletics 0.18% 11.82x
Pac 12 Sports 0.41% 11.56x
Texas Off-Roading 0.03% 11.51x
College Sports 0.59% 11.45x
Sports News & Apparel 6.31% 8.76x
Upstate New York State Athletics 0.05% 8.24x
Lacrosse College Athletics 0.28% 7.99x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male