Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 3.3 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 34.02% 22.10x
Big 12 Fans 31.45% 21.47x
Arkansas Razorbacks Fans 34.83% 21.10x
College Football Fans 27.00% 20.32x
NCAA Football Fans 27.46% 20.15x
Duke Blue Devils Fans 27.72% 19.11x
High School Sports Researchers 26.55% 18.78x
Oklahoma State Cowboys Fans 27.34% 18.63x
Florida State Seminoles Fans 27.95% 18.33x
Football Enthusiasts 31.02% 18.32x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.12x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.45% 40.72x
sports-reference.com 25.49% 36.55x
normantranscript.com 1.78% 33.69x
huskermax.com 1.26% 31.51x
crimsonandcreammachine.com 1.11% 30.52x
soonersports.com 1.76% 29.34x
okstate.com 1.03% 27.13x
pistolsfiringblog.com 1.50% 26.91x
tulsaworld.com 17.67% 25.90x
texas.rivals.com 1.09% 23.48x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.35% 15.43x
Florida College Athletics 0.93% 13.34x
Southeast College Athletics 0.81% 12.70x
College Sports 0.37% 12.51x
Pac 12 Sports 0.90% 12.41x
Virginia Athletics 0.14% 10.91x
New England & Ivy League Sports 0.48% 9.57x
Sports News & Apparel 4.96% 9.41x
Motorsports 0.46% 8.35x
Upstate New York State Athletics 0.02% 8.12x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male