Explore the Oklahoma Sooners Fans Audience
Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.
INTERESTS
The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.
| Interest | Composition | Index |
| Big 12 Fans | 36.64% | 27.45x |
| NCAA Football Fans | 32.46% | 25.63x |
| Arkansas Razorbacks Fans | 37.12% | 25.54x |
| College Football Fans | 32.58% | 25.40x |
| Clemson Tigers Fans | 34.24% | 25.10x |
| Oklahoma State Cowboys Fans | 33.87% | 24.81x |
| Football Enthusiasts | 33.38% | 24.29x |
| March Madness Enthusiasts | 30.39% | 23.66x |
| Duke Blue Devils Fans | 30.02% | 22.96x |
| High School Sports Researchers | 30.34% | 22.30x |
Composition Percentage:
The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
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APPAREL RETAILERS
The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.31x |
| Carhartt | 0.31% | 1.21x |
| Buckle | 0.04% | 1.17x |
| Eddie Bauer | 0.02% | 1.16x |
| Jos A. Bank Clothiers | 0.03% | 1.15x |
| Lane Bryant | 0.03% | 1.14x |
| Talbots | 0.03% | 1.12x |
| Mens Wearhouse | 0.05% | 1.10x |
| White House Black Market | 0.04% | 1.10x |
| Chicos | 0.04% | 1.06x |
Composition Percentage:
The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
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WEBSITES
The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.
| Website | Composition | Index |
| big12sports.com | 1.79% | 51.36x |
| normantranscript.com | 2.04% | 42.90x |
| soonersports.com | 2.93% | 41.59x |
| sports-reference.com | 24.87% | 41.52x |
| stormininnorman.com | 1.23% | 38.81x |
| pistolsfiringblog.com | 1.97% | 37.12x |
| crimsonandcreammachine.com | 2.18% | 35.57x |
| huskermax.com | 1.47% | 35.52x |
| visitokc.com | 1.72% | 33.70x |
| diehards.com | 1.09% | 33.62x |
Composition Percentage:
The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.41% | 17.08x |
| Southeast College Athletics | 1.55% | 13.86x |
| Florida College Athletics | 4.22% | 13.52x |
| Pac 12 Sports | 1.22% | 12.70x |
| Virginia Athletics | 0.39% | 10.90x |
| Texas University Athletics | 6.94% | 10.87x |
| Sports News & Apparel | 11.25% | 10.86x |
| College Sports | 1.30% | 10.55x |
| Sports Apparel | 0.37% | 10.54x |
| Texas Sporting & Outdoors Cluster | 0.18% | 9.73x |
Composition Percentage:
The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
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DEMOGRAPHICS
The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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