Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 2.6 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 36.26% 24.32x
Football Enthusiasts 33.69% 23.67x
Arkansas Razorbacks Fans 32.44% 23.29x
Clemson Tigers Fans 34.24% 21.84x
College Football Fans 34.71% 21.64x
Oklahoma State Cowboys Fans 31.12% 21.56x
ESPN Enthusiasts 26.46% 20.72x
March Madness Enthusiasts 29.44% 20.53x
Texas AM Aggies Fans 26.25% 19.50x
Basketball Enthusiasts 29.75% 19.49x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.41x
Mens Wearhouse 0.33% 0.94x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is oudaily.com.

Website Composition Index
oudaily.com 1.09% 88.89x
big12sports.com 5.02% 79.49x
mazzios.com 1.09% 72.76x
normantranscript.com 2.93% 71.53x
riverwind.com 1.21% 67.81x
stormininnorman.com 1.27% 67.32x
pistolsfiringblog.com 1.77% 66.01x
crimsonandcreammachine.com 2.76% 65.11x
sports-reference.com 39.76% 63.15x
footballstudyhall.com 1.03% 60.87x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 7.42% 15.57x
Southeast College Athletics 3.38% 15.40x
Texas University Athletics 9.46% 14.25x
Pac 12 Sports 2.86% 13.64x
Sports News & Apparel 19.00% 11.68x
College Sports 2.13% 11.54x
Fantasy Sports 15.85% 11.04x
Latest Sports News 54.68% 9.87x
East Texas Cluster 3.00% 9.74x
Celebrity Gossip 2.53% 9.48x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male