Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 3.5 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 30.66% 21.96x
Clemson Tigers Fans 32.42% 21.73x
Arkansas Razorbacks Fans 31.16% 21.48x
College Football Fans 26.13% 20.60x
NCAA Football Fans 26.37% 19.92x
Oklahoma State Cowboys Fans 26.83% 19.83x
Texas Longhorn Fans 28.72% 19.44x
Florida State Seminoles Fans 27.19% 19.00x
Tennessee Volunteers Fans 27.72% 18.92x
Duke Blue Devils Fans 25.02% 18.25x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Buckle.

Location Composition Index
Buckle 0.02% 1.44x
Old Navy 0.02% 1.35x
Maurices 0.02% 1.32x
Mens Wearhouse 0.01% 1.27x
Carhartt 0.15% 1.19x
Dressbarn 0.01% 1.17x
Chicos 0.01% 1.13x
The Childrens Place 0.02% 1.08x
Zumiez 0.01% 1.06x
Express 0.01% 1.05x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is sports-reference.com.

Website Composition Index
sports-reference.com 23.62% 37.47x
normantranscript.com 1.60% 36.92x
soonersports.com 1.21% 33.14x
huskermax.com 1.44% 31.76x
crimsonandcreammachine.com 1.37% 30.96x
pistolsfiringblog.com 1.61% 29.71x
tulsaworld.com 17.73% 27.19x
kswo.com 1.74% 24.22x
enidnews.com 1.44% 23.97x
wholehogsports.com 1.36% 23.19x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.17% 21.13x
Southeast College Athletics 0.52% 14.85x
Florida College Athletics 1.09% 14.80x
Virginia Athletics 0.13% 13.94x
College Sports 0.36% 12.69x
Pac 12 Sports 0.35% 12.47x
New England & Ivy League Sports 0.45% 9.67x
Sports News & Apparel 4.20% 9.63x
Lacrosse College Athletics 0.19% 9.58x
Motorsports 0.47% 8.35x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male