Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 2.6 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 36.23% 48.09x
Football Enthusiasts 35.51% 45.81x
Arkansas Razorbacks Fans 32.54% 45.37x
NCAA Football Fans 31.49% 44.01x
Oklahoma State Cowboys Fans 31.45% 43.27x
College Football Fans 34.48% 42.51x
Clemson Tigers Fans 34.17% 41.98x
March Madness Enthusiasts 29.66% 40.58x
ESPN Enthusiasts 26.12% 39.65x
Duke Blue Devils Fans 29.50% 38.18x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.53x
Buckle 0.19% 1.40x
Belk 0.01% 1.30x
Chicos 0.07% 1.27x
Eddie Bauer 0.02% 1.25x
Johnston and Murphy 0.13% 1.18x
Mens Wearhouse 0.51% 1.15x
White House Black Market 0.17% 1.14x
Talbots 0.05% 1.14x
Urban Outfitters 0.05% 1.14x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 5.02% 80.77x
normantranscript.com 2.92% 72.20x
stormininnorman.com 1.32% 68.77x
riverwind.com 1.23% 68.69x
pistolsfiringblog.com 1.82% 66.37x
crimsonandcreammachine.com 2.77% 66.22x
sports-reference.com 39.94% 64.40x
okstate.com 1.91% 62.66x
footballstudyhall.com 1.02% 60.80x
seniorbowl.com 1.41% 60.57x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.91% 21.23x
Southeast College Athletics 3.19% 18.25x
Florida College Athletics 7.31% 18.02x
Pac 12 Sports 2.68% 16.39x
Texas University Athletics 9.69% 15.61x
Virginia Athletics 0.76% 14.46x
Sports Apparel 0.73% 14.10x
Sports News & Apparel 18.19% 13.74x
College Sports 2.06% 13.74x
Fantasy Sports 15.61% 12.97x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male