Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 4.3 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 34.10% 22.24x
Arkansas Razorbacks Fans 35.64% 21.39x
College Football Fans 31.51% 21.27x
NCAA Football Fans 32.61% 21.07x
Clemson Tigers Fans 34.01% 20.84x
Oklahoma State Cowboys Fans 31.68% 20.19x
March Madness Enthusiasts 29.29% 19.80x
Duke Blue Devils Fans 30.43% 19.01x
Football Enthusiasts 34.35% 18.89x
High School Sports Researchers 30.68% 18.64x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Talbots.

Location Composition Index
Talbots 0.01% 1.34x
Jos A. Bank Clothiers 0.02% 1.33x
Buckle 0.02% 1.24x
Chicos 0.02% 1.19x
Lane Bryant 0.01% 1.17x
Carhartt 0.18% 1.17x
J. Crew 0.01% 1.15x
Aeropostale 0.01% 1.08x
White House Black Market 0.01% 1.05x
Journeys 0.02% 1.01x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 1.27% 42.44x
soonersports.com 2.01% 34.25x
sports-reference.com 28.15% 33.93x
normantranscript.com 2.11% 33.92x
huskermax.com 1.43% 31.54x
stormininnorman.com 1.29% 30.75x
visitokc.com 1.37% 30.31x
pistolsfiringblog.com 2.01% 29.64x
integrisok.com 1.12% 29.54x
crimsonandcreammachine.com 2.31% 29.25x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.32% 17.36x
Florida College Athletics 3.31% 14.70x
Southeast College Athletics 1.14% 14.09x
Pac 12 Sports 0.76% 13.85x
College Sports 1.06% 12.24x
Virginia Athletics 0.31% 11.20x
Sports News & Apparel 10.24% 10.15x
Texas University Athletics 6.57% 9.38x
Fantasy Sports 16.66% 8.94x
Upstate New York State Athletics 0.10% 8.83x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male