Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 37.4 Thousand Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 37.4 thousand unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is College Football Fans.

Interest Composition Index
College Football Fans 22.66% 51.46x
NCAA Football Fans 23.70% 49.74x
Oklahoma State Cowboys Fans 23.44% 47.20x
March Madness Enthusiasts 20.05% 45.75x
Duke Blue Devils Fans 21.61% 44.98x
Big 12 Fans 22.14% 44.40x
Arkansas Razorbacks Fans 25.78% 42.46x
ESPN Enthusiasts 16.41% 42.28x
Clemson Tigers Fans 23.44% 41.94x
Wyoming Cowboys Fans 22.14% 41.71x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.05% 3.37x
Old Navy 0.08% 2.77x
Maurices 0.05% 2.39x
Victoria's Secret 0.03% 1.69x
Carhartt 0.35% 1.65x
Mens Wearhouse 0.01% 1.16x
Journeys 0.01% 1.04x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is sports-reference.com.

Website Composition Index
sports-reference.com 19.16% 81.96x
tulsaworld.com 28.42% 63.51x
fbschedules.com 6.46% 46.89x
newson6.com 6.44% 41.33x
ncaa.com 24.02% 38.21x
ktul.com 5.58% 36.35x
kjrh.com 4.88% 35.70x
pro-football-reference.com 15.24% 35.04x
thesportsdrop.com 4.84% 34.10x
rivals.com 13.19% 33.95x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Sports News & Apparel.

Content Affinity Composition Index
Sports News & Apparel 8.07% 19.26x
Illinois College Sports 0.23% 17.44x
Tennis, Golf & Boxing 2.34% 14.07x
Fantasy Sports 9.64% 12.81x
Texas Off-Roading 0.04% 11.61x
Texas University Athletics 3.91% 11.55x
Latest Sports News 40.36% 11.15x
Virginia Athletics 0.22% 10.96x
Weight Lifting Enthusiasts 1.56% 10.67x
Philanthropy - Charities & Fundraising 1.30% 9.92x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male