Dstillery Audiences

OKLAHOMA SOONERS FANS

Audience Size: 2.9 Million Devices

Explore the Oklahoma Sooners Fans Audience

Below you'll find more information about the Oklahoma Sooners Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Oklahoma Sooners Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Oklahoma Sooners Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oklahoma Sooners Fans audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 37.71% 32.41x
Football Enthusiasts 35.93% 30.86x
Arkansas Razorbacks Fans 36.70% 30.77x
Oklahoma State Cowboys Fans 34.19% 29.63x
NCAA Football Fans 35.89% 28.60x
Clemson Tigers Fans 34.92% 28.42x
College Football Fans 38.16% 27.73x
March Madness Enthusiasts 33.50% 26.84x
Duke Blue Devils Fans 31.79% 26.42x
High School Sports Researchers 32.18% 26.26x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Interest attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oklahoma Sooners Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oklahoma Sooners Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.43% 1.47x
Buckle 0.33% 1.45x
White House Black Market 0.38% 1.27x
Supreme 0.01% 1.27x
Mens Wearhouse 0.61% 1.26x
Belk 0.02% 1.23x
Bonobos 0.09% 1.22x
Johnston and Murphy 0.42% 1.21x
Express Outlets 0.01% 1.17x
Chicos 0.08% 1.10x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Location attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oklahoma Sooners Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oklahoma Sooners Fans audience is big12sports.com.

Website Composition Index
big12sports.com 5.21% 81.66x
normantranscript.com 3.20% 68.58x
okstate.com 1.83% 68.40x
riverwind.com 1.41% 67.63x
crimsonandcreammachine.com 3.05% 64.14x
pistolsfiringblog.com 2.19% 63.35x
stormininnorman.com 1.78% 62.69x
texastech.com 1.15% 62.41x
sports-reference.com 39.21% 61.98x
seniorbowl.com 1.26% 59.15x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Web attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oklahoma Sooners Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.74% 19.05x
Southeast College Athletics 2.65% 16.29x
Florida College Athletics 6.35% 15.91x
Pac 12 Sports 2.17% 14.86x
Virginia Athletics 0.62% 12.88x
Texas University Athletics 8.89% 12.59x
Sports News & Apparel 16.01% 12.44x
College Sports 1.72% 12.24x
Sports Apparel 0.61% 11.99x
Fantasy Sports 15.72% 11.14x
Composition Percentage: The overlap percentage between the Oklahoma Sooners Fans audience and the Content Affinity attribute.
Index: A comparison of the Oklahoma Sooners Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oklahoma Sooners Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male