Dstillery Audiences

OLYMPIC SPORTS ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Olympic Sports Enthusiasts Audience

Below you'll find more information about the Olympic Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Olympic Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Olympic Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympic Sports Enthusiasts audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 33.54% 28.44x
NFL Fans 35.23% 26.85x
MLB Fans 35.69% 26.40x
Financial News Readers 32.40% 26.05x
Los Angeles Rams Fans 32.97% 25.72x
Cleveland Cavaliers Fans 33.65% 24.79x
San Francisco 49ers Fans 30.94% 24.18x
NBA Fans 33.92% 24.04x
Financial Business Intelligence Researchers 30.31% 23.91x
NCAA Fans 32.85% 23.88x
Composition Percentage: The overlap percentage between the Olympic Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Olympic Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympic Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympic Sports Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.00% 1.44x
Urban Outfitters 0.05% 1.39x
Lululemon 0.06% 1.33x
Kate Spade 0.02% 1.31x
American Apparel 0.03% 1.30x
Ann Taylor 0.02% 1.26x
Club Monaco 0.01% 1.25x
The North Face 0.03% 1.24x
Madewell 0.02% 1.23x
Uniqlo 0.01% 1.22x
Composition Percentage: The overlap percentage between the Olympic Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Olympic Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympic Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympic Sports Enthusiasts audience is hoopsrumors.com.

Website Composition Index
hoopsrumors.com 1.60% 54.98x
awfulannouncing.com 3.55% 54.36x
fearthesword.com 1.54% 47.48x
draftexpress.com 1.57% 45.12x
minorleagueball.com 3.18% 44.55x
draysbay.com 1.19% 44.23x
mlbdailydish.com 2.88% 43.91x
weei.com 5.20% 43.40x
all22.com 1.64% 43.35x
fishstripes.com 1.01% 42.77x
Composition Percentage: The overlap percentage between the Olympic Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Olympic Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympic Sports Enthusiasts audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.30% 15.48x
Cars, Travel & Food 1.02% 12.18x
Illinois College Sports 0.49% 11.99x
News Cluster 36.32% 11.18x
Sports - Climbing, Non-traditional 5.57% 11.18x
Fantasy Sports 18.50% 11.04x
Pac 12 Sports 2.33% 10.88x
Tennis, Golf & Boxing 7.65% 10.79x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.28% 10.45x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 1.57% 10.33x
Composition Percentage: The overlap percentage between the Olympic Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Olympic Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympic Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male