Dstillery Audiences

OLYMPIC SPORTS ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Olympic Sports Enthusiasts Audience

Below you'll find more information about the Olympic Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Olympic Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Olympic Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympic Sports Enthusiasts audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 33.66% 29.05x
NFL Fans 34.45% 27.45x
MLB Fans 35.99% 27.41x
ESPN Enthusiasts 33.08% 26.65x
Los Angeles Rams Fans 32.08% 26.43x
Financial News Readers 33.79% 26.25x
Cleveland Cavaliers Fans 31.30% 25.92x
San Francisco 49ers Fans 29.99% 24.87x
NCAA Fans 33.67% 24.42x
NBA Fans 33.81% 24.15x
Composition Percentage: The overlap percentage between the Olympic Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Olympic Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympic Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympic Sports Enthusiasts audience is Columbia.

Location Composition Index
Columbia 0.02% 1.57x
LL Bean 0.01% 1.43x
Hugo Boss 0.04% 1.40x
Chicos 0.06% 1.39x
Zara 0.04% 1.38x
Jos A. Bank Clothiers 0.21% 1.36x
Club Monaco 0.01% 1.36x
Levi Strauss 0.02% 1.34x
Michael Kors 0.03% 1.34x
Ann Taylor 0.03% 1.32x
Composition Percentage: The overlap percentage between the Olympic Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Olympic Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympic Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympic Sports Enthusiasts audience is awfulannouncing.com.

Website Composition Index
awfulannouncing.com 2.85% 59.94x
hoopsrumors.com 1.66% 56.08x
fearthesword.com 1.40% 50.86x
minorleagueball.com 2.90% 49.25x
weei.com 4.44% 48.55x
mlbdailydish.com 2.69% 48.03x
all22.com 1.38% 47.72x
crossingbroad.com 1.04% 47.51x
draysbay.com 1.25% 45.49x
foxsports.com 6.60% 45.37x
Composition Percentage: The overlap percentage between the Olympic Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Olympic Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympic Sports Enthusiasts audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 6.82% 15.90x
Cars, Travel & Food 0.81% 13.94x
Fantasy Sports 17.71% 12.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.25% 12.26x
News Cluster 41.07% 11.79x
Celebrity Gossip 3.36% 11.57x
Sports - Climbing, Non-traditional 5.90% 11.46x
Sports Apparel 0.80% 11.34x
Local & Travel England - Northern England 0.09% 11.08x
Latest Sports News 57.57% 11.01x
Composition Percentage: The overlap percentage between the Olympic Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Olympic Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympic Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male