Dstillery Audiences

OLYMPICS FANS

Audience Size: 2.4 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 36.47% 27.58x
College Football Fans 34.58% 24.40x
Softball Enthusiasts 34.36% 23.88x
Competitive Wrestling Enthusiasts 36.62% 23.81x
Competitive Sports Participants 31.83% 23.07x
NCAA Football Fans 29.41% 22.92x
High School Sports Researchers 31.11% 22.83x
Running Enthusiasts 30.97% 22.81x
Nashville Activity Researchers 28.97% 22.79x
Joint Pain Health Care Professionals 31.36% 21.50x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.55% 1.60x
Patagonia 0.03% 1.52x
Bonobos 0.10% 1.48x
Johnston and Murphy 0.22% 1.36x
Uniqlo 0.03% 1.30x
Buckle 0.26% 1.30x
White House Black Market 0.33% 1.29x
Urban Outfitters 0.07% 1.27x
Eddie Bauer 0.05% 1.25x
Free People 0.04% 1.23x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is flowrestling.org.

Website Composition Index
flowrestling.org 1.37% 90.94x
avca.org 1.02% 79.08x
advancedeventsystems.com 2.19% 72.98x
flotrack.org 1.30% 72.58x
umterps.com 1.38% 57.04x
baa.org 1.39% 56.53x
uclabruins.com 1.09% 54.66x
insidethegames.biz 1.53% 53.96x
brownbears.com 1.20% 53.72x
gostanford.com 1.65% 53.14x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.33% 27.86x
Lacrosse College Athletics 3.02% 26.41x
Virginia Athletics 1.27% 24.20x
Upstate New York State Athletics 0.44% 23.87x
Pac 12 Sports 4.71% 23.74x
Florida College Athletics 9.90% 21.70x
College Sports 3.32% 21.04x
Sports News & Apparel 31.44% 20.48x
Southeast College Athletics 3.92% 20.12x
New England & Ivy League Sports 6.14% 19.23x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male