Dstillery Audiences

OLYMPICS FANS

Audience Size: 2.9 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 31.97% 26.77x
Liberal News Readers 25.53% 26.18x
Olympic Sports Enthusiasts 37.21% 25.02x
Competitive Sports Participants 24.13% 24.14x
Swimming Enthusiasts 30.57% 24.13x
Cleveland Cavaliers Fans 25.82% 23.94x
Financial Business Intelligence Researchers 23.85% 23.65x
Financial News Readers 22.89% 23.62x
TV Advertising Professionals 22.09% 23.45x
NFL Fans 29.20% 23.19x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is White House Black Market.

Location Composition Index
White House Black Market 0.03% 1.51x
Gap 0.03% 1.51x
Jos A. Bank Clothiers 0.02% 1.49x
Lululemon 0.01% 1.41x
Coach 0.01% 1.40x
LOFT 0.03% 1.38x
Chicos 0.03% 1.35x
Old Navy 0.05% 1.33x
Eddie Bauer 0.01% 1.33x
Banana Republic 0.03% 1.32x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 1.14% 57.72x
advancedeventsystems.com 2.81% 55.91x
theopenmat.com 1.25% 49.83x
flowrestling.org 5.26% 49.13x
teamusa.org 1.41% 48.94x
trackwrestling.com 5.81% 46.52x
ncsasports.org 1.15% 40.61x
uclabruins.com 1.48% 28.84x
defensenews.com 1.00% 28.15x
swimswam.com 7.36% 27.90x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.62% 25.96x
Virginia Athletics 0.38% 24.46x
College Sports 0.61% 21.74x
Florida College Athletics 1.45% 21.41x
Sports News & Apparel 12.27% 21.40x
Lacrosse College Athletics 0.54% 20.39x
Pac 12 Sports 1.89% 20.19x
Upstate New York State Athletics 0.06% 19.68x
New England & Ivy League Sports 1.06% 19.44x
Southeast College Athletics 1.43% 19.09x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male