Dstillery Audiences

OLYMPICS FANS

Audience Size: 2 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 16.09% 27.27x
Swimming Enthusiasts 23.89% 25.11x
Running Enthusiasts 13.33% 24.20x
Olympic Sports Enthusiasts 27.49% 24.13x
Financial News Readers 13.86% 23.69x
College Athletic Scholarships Researchers 27.27% 23.62x
Advertising Professionals 16.06% 23.09x
Competitive Sports Participants 15.42% 22.99x
Financial Business Intelligence Researchers 15.15% 22.49x
TV Advertising Professionals 14.54% 22.46x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Coach.

Location Composition Index
Coach 0.01% 1.56x
Jos A. Bank Clothiers 0.02% 1.49x
Gap 0.02% 1.43x
Michael Kors 0.01% 1.42x
Lane Bryant 0.02% 1.31x
Mens Wearhouse 0.03% 1.30x
H&M 0.01% 1.30x
Zumiez 0.02% 1.28x
Chicos 0.02% 1.27x
Buckle 0.02% 1.24x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 1.54% 68.19x
theopenmat.com 1.43% 51.43x
flowrestling.org 10.74% 51.36x
advancedeventsystems.com 12.83% 49.86x
flosoftball.com 1.41% 37.03x
hawkeyesports.com 2.38% 33.97x
uclabruins.com 1.39% 31.89x
swimswam.com 6.18% 31.57x
trackwrestling.com 19.81% 31.35x
huskers.com 1.40% 31.11x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.22% 24.65x
Sports News & Apparel 19.69% 24.25x
Illinois College Sports 1.16% 24.07x
College Sports 0.54% 23.43x
Virginia Athletics 0.27% 22.24x
Pac 12 Sports 2.42% 18.34x
Southeast College Athletics 2.37% 16.95x
New England & Ivy League Sports 1.32% 16.68x
Upstate New York State Athletics 0.06% 16.03x
Crossfit & Obstacle Race Enthusiasts 0.05% 15.69x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male