Dstillery Audiences

OLYMPICS FANS

Audience Size: 2.8 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 36.95% 38.20x
Softball Enthusiasts 35.75% 34.41x
Competitive Wrestling Enthusiasts 38.98% 33.83x
College Football Fans 35.51% 33.64x
Competitive Sports Participants 31.73% 31.91x
High School Sports Researchers 32.60% 31.53x
Nashville Activity Researchers 29.64% 31.29x
Running Enthusiasts 30.30% 31.12x
Swimming Enthusiasts 28.76% 30.69x
MLB Fans 26.79% 29.86x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.53x
Buckle 0.10% 1.27x
Mens Wearhouse 0.48% 1.15x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is flowrestling.org.

Website Composition Index
flowrestling.org 1.58% 107.42x
avca.org 1.13% 90.95x
flotrack.org 1.48% 83.32x
advancedeventsystems.com 2.39% 79.44x
umterps.com 1.55% 66.88x
baa.org 1.56% 65.25x
insidethegames.biz 1.45% 64.77x
uclabruins.com 1.15% 64.48x
brownbears.com 1.30% 60.76x
pac-12.com 3.76% 59.81x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.63% 33.92x
Lacrosse College Athletics 3.96% 31.52x
Pac 12 Sports 5.14% 28.80x
Virginia Athletics 1.63% 28.79x
Florida College Athletics 11.08% 26.13x
Sports News & Apparel 35.36% 25.17x
Southeast College Athletics 4.70% 24.78x
College Sports 3.92% 24.49x
New England & Ivy League Sports 7.44% 21.85x
US Soccer 3.65% 21.22x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male