Dstillery Audiences

OLYMPICS FANS

Audience Size: 4 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 39.53% 32.74x
Competitive Sports Participants 36.10% 31.15x
Running Enthusiasts 34.52% 29.98x
Swimming Enthusiasts 34.69% 28.63x
Liberal News Readers 30.72% 28.59x
MLB Fans 33.55% 28.33x
Nashville Activity Researchers 31.92% 28.18x
College Football Fans 35.58% 27.74x
Indoor Cycling & Spinning Enthusiasts 31.18% 27.04x
TV Advertising Professionals 30.91% 27.02x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 1.38x
Chicos 0.05% 1.35x
White House Black Market 0.06% 1.35x
Brooks Brothers 0.03% 1.33x
Madewell 0.02% 1.32x
Eddie Bauer 0.02% 1.30x
Bonobos 0.01% 1.30x
Lululemon 0.03% 1.27x
Kate Spade 0.02% 1.25x
Talbots 0.03% 1.23x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is advancedeventsystems.com.

Website Composition Index
advancedeventsystems.com 1.24% 66.84x
flowrestling.org 1.49% 64.39x
intermatwrestle.com 1.67% 55.89x
hawkeyesports.com 1.19% 51.86x
gopsusports.com 1.15% 48.06x
pac-12.com 1.29% 47.82x
insidethegames.biz 1.11% 47.14x
landof10.com 5.57% 45.14x
gophersports.com 1.01% 44.36x
thesundevils.com 1.07% 43.17x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.75% 30.91x
Lacrosse College Athletics 2.11% 26.46x
Pac 12 Sports 2.41% 25.00x
Virginia Athletics 0.85% 23.64x
Sports News & Apparel 24.08% 23.19x
Upstate New York State Athletics 0.35% 23.16x
Florida College Athletics 6.98% 22.31x
Southeast College Athletics 2.45% 21.82x
College Sports 2.45% 19.90x
Crossfit & Obstacle Race Enthusiasts 4.33% 18.62x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male