Explore the Olympics Fans Audience
Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 900.8 thousand unique devices whose actions qualify for the Olympics Fans audience.
INTERESTS
The Olympics Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Olympics Fans audience is Competitive Tri-Athletes.
| Interest | Composition | Index |
| Competitive Tri-Athletes | 61.23% | 91.49x |
| Competitive Sports Participants | 59.79% | 89.11x |
| Wellness Enthusiasts | 8.79% | 51.32x |
| Men's Health Researchers | 17.62% | 45.25x |
| At-Home Gym Intenders | 18.93% | 40.86x |
| College Athletic Scholarships Researchers | 29.67% | 38.27x |
| Weight Loss Researchers | 25.21% | 37.75x |
| Online Exercise Class Users | 13.17% | 36.80x |
| Shoe Shoppers | 36.13% | 36.56x |
| Swimming Enthusiasts | 31.93% | 35.48x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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APPAREL RETAILERS
The Olympics Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Olympics Fans audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.87x |
| Maurices | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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WEBSITES
The Olympics Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Olympics Fans audience is podiumrunner.com.
| Website | Composition | Index |
| podiumrunner.com | 1.06% | 93.93x |
| intermatwrestle.com | 1.60% | 89.64x |
| flotrack.org | 2.02% | 85.85x |
| believeintherun.com | 3.02% | 83.89x |
| onlineraceresults.com | 1.62% | 77.87x |
| womensrunning.com | 3.59% | 72.14x |
| runtothefinish.com | 2.47% | 69.77x |
| athletic.net | 15.61% | 68.73x |
| runningmagazine.ca | 5.47% | 65.55x |
| flowrestling.org | 11.57% | 60.29x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Olympics Fans audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 20.50% | 47.68x |
| Virginia Athletics | 0.19% | 31.14x |
| College Sports | 0.38% | 27.71x |
| Lacrosse College Athletics | 0.22% | 27.25x |
| Vegans & Animal Welfare | 0.15% | 26.75x |
| Illinois College Sports | 0.89% | 26.52x |
| Weight Lifting Enthusiasts | 1.91% | 23.93x |
| New England & Ivy League Sports | 1.11% | 23.47x |
| Sports News & Apparel | 14.77% | 21.98x |
| Southeast College Athletics | 1.99% | 21.78x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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DEMOGRAPHICS
The Olympics Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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