Dstillery Audiences

OLYMPICS FANS

Audience Size: 4.5 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 46.97% 27.01x
NCAA Fans 40.87% 25.65x
Competitive Sports Participants 39.27% 23.93x
Running Enthusiasts 36.93% 22.92x
MLB Fans 34.27% 22.68x
Liberal News Readers 32.95% 22.42x
Nashville Activity Researchers 33.02% 22.38x
Swimming Enthusiasts 37.58% 21.98x
College Football Fans 35.82% 21.82x
TV Advertising Professionals 31.37% 21.73x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 1.35x
Columbia 0.01% 1.33x
Jos A. Bank Clothiers 0.05% 1.30x
Patagonia 0.01% 1.30x
Madewell 0.03% 1.27x
Talbots 0.04% 1.24x
REI 0.01% 1.21x
Chicos 0.06% 1.20x
White House Black Market 0.07% 1.20x
Lululemon 0.04% 1.18x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is advancedeventsystems.com.

Website Composition Index
advancedeventsystems.com 1.44% 45.06x
intermatwrestle.com 1.60% 44.54x
flowrestling.org 2.10% 42.93x
landof10.com 3.84% 34.46x
teamusa.org 14.08% 33.40x
espnmediazone.com 2.26% 32.40x
bigten.org 1.00% 32.28x
nfhsnetwork.com 2.27% 32.28x
goduke.com 1.34% 31.50x
soonersports.com 1.97% 30.98x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.65% 26.93x
Lacrosse College Athletics 1.87% 23.96x
Pac 12 Sports 2.12% 22.71x
Virginia Athletics 0.74% 21.97x
Upstate New York State Athletics 0.32% 21.82x
Sports News & Apparel 23.04% 20.80x
Florida College Athletics 6.31% 20.68x
Southeast College Athletics 2.13% 20.09x
College Sports 2.20% 19.10x
New England & Ivy League Sports 3.72% 17.17x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male