Explore the Olympics Fans Audience
Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Olympics Fans audience.
INTERESTS
The Olympics Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 39.53% | 32.74x |
| Competitive Sports Participants | 36.10% | 31.15x |
| Running Enthusiasts | 34.52% | 29.98x |
| Swimming Enthusiasts | 34.69% | 28.63x |
| Liberal News Readers | 30.72% | 28.59x |
| MLB Fans | 33.55% | 28.33x |
| Nashville Activity Researchers | 31.92% | 28.18x |
| College Football Fans | 35.58% | 27.74x |
| Indoor Cycling & Spinning Enthusiasts | 31.18% | 27.04x |
| TV Advertising Professionals | 30.91% | 27.02x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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APPAREL RETAILERS
The Olympics Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Olympics Fans audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.04% | 1.38x |
| Chicos | 0.05% | 1.35x |
| White House Black Market | 0.06% | 1.35x |
| Brooks Brothers | 0.03% | 1.33x |
| Madewell | 0.02% | 1.32x |
| Eddie Bauer | 0.02% | 1.30x |
| Bonobos | 0.01% | 1.30x |
| Lululemon | 0.03% | 1.27x |
| Kate Spade | 0.02% | 1.25x |
| Talbots | 0.03% | 1.23x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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WEBSITES
The Olympics Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Olympics Fans audience is advancedeventsystems.com.
| Website | Composition | Index |
| advancedeventsystems.com | 1.24% | 66.84x |
| flowrestling.org | 1.49% | 64.39x |
| intermatwrestle.com | 1.67% | 55.89x |
| hawkeyesports.com | 1.19% | 51.86x |
| gopsusports.com | 1.15% | 48.06x |
| pac-12.com | 1.29% | 47.82x |
| insidethegames.biz | 1.11% | 47.14x |
| landof10.com | 5.57% | 45.14x |
| gophersports.com | 1.01% | 44.36x |
| thesundevils.com | 1.07% | 43.17x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.75% | 30.91x |
| Lacrosse College Athletics | 2.11% | 26.46x |
| Pac 12 Sports | 2.41% | 25.00x |
| Virginia Athletics | 0.85% | 23.64x |
| Sports News & Apparel | 24.08% | 23.19x |
| Upstate New York State Athletics | 0.35% | 23.16x |
| Florida College Athletics | 6.98% | 22.31x |
| Southeast College Athletics | 2.45% | 21.82x |
| College Sports | 2.45% | 19.90x |
| Crossfit & Obstacle Race Enthusiasts | 4.33% | 18.62x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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DEMOGRAPHICS
The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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