Dstillery Audiences

OLYMPICS FANS

Audience Size: 2.8 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 37.22% 26.60x
College Athletic Scholarships Researchers 38.91% 25.05x
Liberal News Readers 32.34% 24.92x
Swimming Enthusiasts 30.28% 24.79x
Competitive Sports Participants 34.03% 24.43x
MLB Fans 34.83% 23.46x
Running Enthusiasts 31.77% 23.18x
Financial News Readers 29.26% 23.09x
Olympic Sports Enthusiasts 43.79% 23.04x
Advertising Professionals 31.09% 22.70x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.61x
Talbots 0.01% 1.58x
Buckle 0.02% 1.55x
Mens Wearhouse 0.02% 1.48x
Chicos 0.02% 1.45x
Jos A. Bank Clothiers 0.01% 1.39x
Lane Bryant 0.01% 1.32x
Maurices 0.03% 1.30x
Express 0.02% 1.30x
White House Black Market 0.02% 1.30x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is advancedeventsystems.com.

Website Composition Index
advancedeventsystems.com 1.34% 56.53x
intermatwrestle.com 1.22% 54.96x
flowrestling.org 3.34% 47.15x
teamusa.org 5.16% 45.67x
trackwrestling.com 5.83% 45.36x
ncaa.org 2.56% 38.44x
ncsasports.org 3.60% 37.16x
usab.com 1.18% 36.78x
bigteams.com 1.22% 31.48x
thenewsrep.com 1.20% 30.79x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.85% 25.48x
Illinois College Sports 0.25% 22.97x
Upstate New York State Athletics 0.14% 22.55x
Pac 12 Sports 0.74% 21.65x
Virginia Athletics 0.32% 21.35x
College Sports 1.07% 21.08x
Florida College Athletics 2.75% 21.05x
New England & Ivy League Sports 1.64% 19.68x
Sports News & Apparel 13.77% 19.63x
Southeast College Athletics 1.01% 19.44x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male