Dstillery Audiences

OLYMPICS FANS

Audience Size: 3 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 34.25% 24.96x
College Football Fans 35.03% 22.48x
Running Enthusiasts 28.17% 20.62x
Competitive Sports Participants 29.24% 20.13x
MLB Fans 25.47% 19.41x
Joint Pain Health Care Professionals 33.80% 19.18x
Duke Blue Devils Fans 29.23% 19.17x
March Madness Enthusiasts 23.28% 19.14x
Tennis Players 29.65% 18.67x
Sporting Goods Shoppers 27.73% 18.09x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.46x
Gymboree 0.04% 1.43x
Eddie Bauer 0.02% 1.32x
REI 0.02% 1.28x
Lorna Jane 0.01% 1.28x
Patagonia 0.01% 1.23x
The North Face 0.02% 1.22x
Chicos 0.05% 1.22x
Kate Spade 0.02% 1.21x
Columbia 0.01% 1.17x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is flovolleyball.tv.

Website Composition Index
flovolleyball.tv 0.29% 113.75x
advancedeventsystems.com 0.96% 109.10x
3ballelite.org 0.59% 108.32x
flosoftball.com 0.77% 106.59x
flowrestling.org 2.52% 102.31x
flogymnastics.com 0.79% 98.78x
trisignup.com 0.38% 96.71x
coachesdirectory.com 0.19% 95.02x
floelite.com 0.68% 93.92x
prepvolleyball.com 0.54% 89.47x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.84% 31.52x
Lacrosse College Athletics 4.03% 25.07x
Virginia Athletics 1.34% 24.00x
Pac 12 Sports 4.67% 23.35x
Upstate New York State Athletics 0.50% 22.81x
Florida College Athletics 9.60% 22.44x
Southeast College Athletics 3.90% 21.09x
College Sports 3.52% 19.61x
Sports News & Apparel 36.42% 19.34x
New England & Ivy League Sports 6.60% 18.29x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999