Dstillery Audiences

OLYMPICS FANS

Audience Size: 1.2 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 35.65% 33.52x
Liberal News Readers 28.39% 32.88x
Competitive Sports Participants 29.23% 31.76x
Olympic Sports Enthusiasts 41.05% 30.58x
MLB Fans 33.72% 30.50x
Financial News Readers 26.37% 30.03x
Advertising Professionals 27.36% 29.83x
College Athletic Scholarships Researchers 36.06% 29.81x
Running Enthusiasts 27.60% 29.78x
Boston Trip Planners 25.90% 29.65x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.71x
Gymboree 0.01% 1.51x
Lane Bryant 0.01% 1.47x
Old Navy 0.02% 1.44x
Buckle 0.02% 1.44x
Express 0.02% 1.42x
Zumiez 0.01% 1.42x
Hollister 0.01% 1.39x
Maurices 0.02% 1.29x
Carhartt 0.15% 1.20x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is advancedeventsystems.com.

Website Composition Index
advancedeventsystems.com 3.60% 80.81x
intermatwrestle.com 1.25% 70.00x
teamusa.org 3.72% 63.68x
flowrestling.org 4.35% 61.50x
trackwrestling.com 6.71% 54.38x
ncaa.org 1.76% 51.69x
ncsasports.org 2.54% 50.97x
theopenmat.com 1.04% 48.46x
roguefitness.com 1.84% 40.34x
flotrack.org 1.01% 37.28x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.63% 31.64x
Illinois College Sports 0.25% 30.66x
Upstate New York State Athletics 0.10% 29.67x
College Sports 0.81% 28.47x
Florida College Athletics 2.09% 27.88x
Virginia Athletics 0.25% 27.71x
Sports News & Apparel 12.06% 27.25x
New England & Ivy League Sports 1.25% 26.36x
Southeast College Athletics 0.89% 25.22x
Pac 12 Sports 0.69% 24.14x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male