Dstillery Audiences

OLYMPICS FANS

Audience Size: 3.2 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 42.38% 27.89x
NCAA Fans 38.10% 27.64x
Competitive Sports Participants 32.76% 26.45x
Liberal News Readers 29.16% 25.57x
Running Enthusiasts 31.27% 25.11x
MLB Fans 32.90% 24.55x
Swimming Enthusiasts 35.06% 24.28x
TV Advertising Professionals 27.06% 24.14x
Advertising Professionals 28.64% 23.86x
Olympic Sports Enthusiasts 39.74% 23.76x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.74x
Maurices 0.02% 1.66x
Buckle 0.01% 1.57x
Carhartt 0.20% 1.29x
Chicos 0.01% 1.15x
The Childrens Place 0.01% 1.14x
Journeys 0.01% 1.06x
Mens Wearhouse 0.01% 1.00x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 1.92% 58.40x
advancedeventsystems.com 1.96% 56.41x
flowrestling.org 4.16% 50.09x
teamusa.org 9.25% 45.28x
trackwrestling.com 8.38% 43.18x
boombah.com 1.31% 41.76x
trifind.com 1.05% 37.84x
njcaa.org 1.15% 37.24x
ncaa.org 4.32% 37.13x
nfhsnetwork.com 1.35% 36.87x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.43% 31.33x
Lacrosse College Athletics 1.47% 30.64x
Upstate New York State Athletics 0.22% 27.55x
Virginia Athletics 0.58% 27.21x
Pac 12 Sports 1.08% 27.01x
Florida College Athletics 4.37% 26.50x
Sports News & Apparel 19.78% 24.84x
Southeast College Athletics 1.50% 24.42x
College Sports 1.63% 24.31x
New England & Ivy League Sports 2.61% 22.54x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male