Dstillery Audiences

OLYMPICS FANS

Audience Size: 1.1 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is Swimming Enthusiasts.

Interest Composition Index
Swimming Enthusiasts 23.41% 27.18x
Financial Business Intelligence Researchers 14.14% 27.09x
Advertising Professionals 14.17% 25.95x
TV Advertising Professionals 12.72% 25.78x
College Athletic Scholarships Researchers 25.76% 25.28x
Entertainment Industry Decision Makers 13.83% 24.73x
ESPN Enthusiasts 24.59% 24.06x
Readers of South Asian Content 14.12% 23.66x
Mens Fitness Publication Readers 9.55% 23.33x
Men's Health Researchers 8.57% 22.35x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Coach.

Location Composition Index
Coach 0.01% 1.71x
Lululemon 0.02% 1.69x
Jos A. Bank Clothiers 0.01% 1.54x
Victoria's Secret 0.02% 1.46x
Mens Wearhouse 0.02% 1.32x
LOFT 0.02% 1.24x
Express 0.03% 1.24x
Lane Bryant 0.01% 1.18x
Talbots 0.02% 1.15x
Aeropostale 0.02% 1.15x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 1.39% 106.82x
podiumrunner.com 1.78% 92.65x
theopenmat.com 1.33% 89.35x
triathlonmagazine.ca 1.12% 80.23x
flotrack.org 3.16% 78.12x
flowrestling.org 9.62% 72.83x
athleticsweekly.com 1.27% 72.12x
runnersblueprint.com 1.16% 69.40x
believeintherun.com 3.78% 68.97x
onlineraceresults.com 1.82% 68.34x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.28% 27.30x
Virginia Athletics 0.22% 27.08x
College Sports 0.40% 25.95x
Sports News & Apparel 16.60% 23.78x
Illinois College Sports 0.75% 22.37x
New England & Ivy League Sports 0.96% 19.82x
Pac 12 Sports 1.79% 18.99x
Florida College Athletics 1.11% 18.34x
Southeast College Athletics 1.72% 17.26x
Tennis, Golf & Boxing 0.98% 13.78x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male