Dstillery Audiences

OLYMPICS FANS

Audience Size: 3.8 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 39.38% 31.95x
Competitive Sports Participants 35.56% 30.25x
Running Enthusiasts 34.81% 28.91x
Nashville Activity Researchers 32.94% 27.83x
Swimming Enthusiasts 34.27% 27.73x
Liberal News Readers 30.99% 27.47x
College Football Fans 37.10% 27.34x
MLB Fans 32.87% 27.28x
TV Advertising Professionals 31.46% 26.36x
Joint Pain Health Care Professionals 33.52% 26.05x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Bonobos.

Location Composition Index
Bonobos 0.14% 1.61x
Jos A. Bank Clothiers 0.43% 1.60x
White House Black Market 0.55% 1.56x
Supreme 0.01% 1.47x
Buckle 0.39% 1.41x
Mens Wearhouse 0.63% 1.38x
Johnston and Murphy 0.71% 1.30x
REI 0.02% 1.28x
Patagonia 0.01% 1.14x
Tommy Bahama 0.03% 1.12x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is advancedeventsystems.com.

Website Composition Index
advancedeventsystems.com 1.23% 68.86x
trackwrestling.com 4.39% 51.61x
olympicchannel.com 1.24% 49.24x
baseballexpress.com 1.10% 49.11x
hawkeyesports.com 1.44% 48.75x
pac-12.com 1.65% 48.42x
insidethegames.biz 1.12% 47.33x
onlineraceresults.com 1.12% 46.20x
gopsusports.com 1.38% 45.15x
landof10.com 7.18% 42.45x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.82% 28.69x
Lacrosse College Athletics 2.25% 25.40x
Pac 12 Sports 2.62% 24.72x
Upstate New York State Athletics 0.34% 23.34x
Virginia Athletics 0.92% 23.33x
Sports News & Apparel 23.75% 22.12x
Florida College Athletics 7.02% 21.66x
Southeast College Athletics 2.65% 21.08x
College Sports 2.45% 20.07x
New England & Ivy League Sports 4.34% 18.69x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male