Dstillery Audiences

OLYMPICS FANS

Audience Size: 2.9 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 35.32% 25.68x
College Football Fans 35.60% 22.61x
Competitive Sports Participants 29.49% 21.69x
Running Enthusiasts 28.80% 21.22x
MLB Fans 27.36% 20.25x
March Madness Enthusiasts 24.44% 19.90x
Joint Pain Health Care Professionals 34.44% 19.53x
Swimming Enthusiasts 27.98% 19.30x
Duke Blue Devils Fans 30.11% 19.30x
Tennis Players 30.22% 19.12x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Columbia.

Location Composition Index
Columbia 0.02% 1.51x
Madewell 0.02% 1.45x
Lululemon 0.07% 1.37x
REI 0.02% 1.22x
LOFT 0.05% 1.21x
Patagonia 0.01% 1.21x
LL Bean 0.01% 1.21x
Kate Spade 0.02% 1.21x
The North Face 0.03% 1.16x
Talbots 0.06% 1.14x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is flowrestling.org.

Website Composition Index
flowrestling.org 2.39% 104.24x
advancedeventsystems.com 1.20% 91.93x
avca.org 1.17% 86.84x
flotrack.org 2.06% 75.40x
softball.com 1.24% 70.24x
insidethegames.biz 1.40% 67.11x
220triathlon.com 1.20% 67.08x
trifind.com 1.62% 64.76x
cheapbats.com 1.37% 64.20x
brownbears.com 1.27% 63.50x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.17% 28.66x
Lacrosse College Athletics 4.08% 26.35x
Virginia Athletics 1.42% 25.01x
Upstate New York State Athletics 0.53% 24.65x
Pac 12 Sports 4.99% 23.25x
Florida College Athletics 10.10% 22.41x
Southeast College Athletics 4.22% 21.80x
College Sports 3.72% 19.83x
Sports News & Apparel 36.27% 19.73x
New England & Ivy League Sports 7.03% 18.70x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male