Dstillery Audiences

OLYMPICS FANS

Audience Size: 3.3 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 34.28% 50.76x
College Football Fans 33.28% 42.62x
Competitive Sports Participants 29.44% 41.76x
Softball Enthusiasts 33.55% 41.28x
High School Sports Researchers 31.61% 40.66x
Running Enthusiasts 28.18% 40.59x
Swimming Enthusiasts 27.19% 40.58x
Competitive Wrestling Enthusiasts 36.47% 40.22x
NCAA Football Fans 29.16% 40.04x
Nashville Activity Researchers 27.06% 38.10x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is LL Bean.

Location Composition Index
LL Bean 0.02% 1.75x
Jos A. Bank Clothiers 0.55% 1.66x
Bonobos 0.13% 1.56x
White House Black Market 0.45% 1.43x
Patagonia 0.02% 1.40x
Supreme 0.02% 1.35x
Mens Wearhouse 0.72% 1.32x
Johnston and Murphy 0.43% 1.31x
The North Face 0.03% 1.30x
Buckle 0.31% 1.27x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is advancedeventsystems.com.

Website Composition Index
advancedeventsystems.com 1.67% 59.72x
umterps.com 1.05% 45.32x
baa.org 1.05% 44.93x
trackwrestling.com 5.21% 44.22x
gostanford.com 1.27% 43.31x
nusports.com 1.07% 43.12x
olympicchannel.com 1.94% 41.96x
pac-12.com 2.65% 41.78x
insidethegames.biz 1.29% 41.73x
baseballexpress.com 1.70% 41.58x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.54% 40.88x
Lacrosse College Athletics 3.96% 36.62x
Upstate New York State Athletics 0.55% 35.00x
Virginia Athletics 1.62% 34.34x
Pac 12 Sports 4.88% 33.87x
Florida College Athletics 11.41% 29.59x
Southeast College Athletics 4.67% 29.13x
College Sports 3.93% 28.98x
Sports News & Apparel 35.54% 28.30x
New England & Ivy League Sports 7.33% 25.59x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male