Dstillery Audiences

OLYMPICS FANS

Audience Size: 3.4 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 42.88% 28.61x
NCAA Fans 38.02% 27.27x
Competitive Sports Participants 34.55% 25.96x
Running Enthusiasts 32.54% 24.96x
Liberal News Readers 30.22% 23.97x
Swimming Enthusiasts 35.66% 23.50x
MLB Fans 32.68% 23.22x
TV Advertising Professionals 27.84% 22.61x
College Football Fans 33.36% 22.46x
Olympic Sports Enthusiasts 39.63% 22.41x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.40x
Carhartt 0.15% 1.30x
Journeys 0.01% 1.13x
Victoria's Secret 0.01% 0.86x
Mens Wearhouse 0.01% 0.74x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 2.38% 53.61x
advancedeventsystems.com 2.66% 48.51x
flowrestling.org 4.49% 46.25x
teamusa.org 12.12% 40.55x
ironman.com 1.21% 37.32x
boombah.com 1.71% 36.84x
bigten.org 1.01% 36.46x
naia.org 1.02% 35.58x
landof10.com 1.30% 34.93x
nfhsnetwork.com 1.84% 34.60x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.56% 31.03x
Lacrosse College Athletics 1.75% 29.15x
Upstate New York State Athletics 0.28% 26.79x
Pac 12 Sports 1.42% 26.56x
Virginia Athletics 0.71% 25.97x
Florida College Athletics 5.45% 24.89x
Sports News & Apparel 23.79% 24.24x
College Sports 2.00% 23.64x
Southeast College Athletics 1.86% 23.36x
Crossfit & Obstacle Race Enthusiasts 3.36% 21.31x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male