Dstillery Audiences

OLYMPICS FANS

Audience Size: 900.8 Thousand Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 900.8 thousand unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is Competitive Tri-Athletes.

Interest Composition Index
Competitive Tri-Athletes 61.23% 91.49x
Competitive Sports Participants 59.79% 89.11x
Wellness Enthusiasts 8.79% 51.32x
Men's Health Researchers 17.62% 45.25x
At-Home Gym Intenders 18.93% 40.86x
College Athletic Scholarships Researchers 29.67% 38.27x
Weight Loss Researchers 25.21% 37.75x
Online Exercise Class Users 13.17% 36.80x
Shoe Shoppers 36.13% 36.56x
Swimming Enthusiasts 31.93% 35.48x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Journeys.

Location Composition Index
Journeys 0.01% 1.87x
Maurices 0.01% 0.95x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is podiumrunner.com.

Website Composition Index
podiumrunner.com 1.06% 93.93x
intermatwrestle.com 1.60% 89.64x
flotrack.org 2.02% 85.85x
believeintherun.com 3.02% 83.89x
onlineraceresults.com 1.62% 77.87x
womensrunning.com 3.59% 72.14x
runtothefinish.com 2.47% 69.77x
athletic.net 15.61% 68.73x
runningmagazine.ca 5.47% 65.55x
flowrestling.org 11.57% 60.29x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 20.50% 47.68x
Virginia Athletics 0.19% 31.14x
College Sports 0.38% 27.71x
Lacrosse College Athletics 0.22% 27.25x
Vegans & Animal Welfare 0.15% 26.75x
Illinois College Sports 0.89% 26.52x
Weight Lifting Enthusiasts 1.91% 23.93x
New England & Ivy League Sports 1.11% 23.47x
Sports News & Apparel 14.77% 21.98x
Southeast College Athletics 1.99% 21.78x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male