Explore the Olympics Fans Audience
Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Olympics Fans audience.
INTERESTS
The Olympics Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 35.32% | 25.68x |
| College Football Fans | 35.60% | 22.61x |
| Competitive Sports Participants | 29.49% | 21.69x |
| Running Enthusiasts | 28.80% | 21.22x |
| MLB Fans | 27.36% | 20.25x |
| March Madness Enthusiasts | 24.44% | 19.90x |
| Joint Pain Health Care Professionals | 34.44% | 19.53x |
| Swimming Enthusiasts | 27.98% | 19.30x |
| Duke Blue Devils Fans | 30.11% | 19.30x |
| Tennis Players | 30.22% | 19.12x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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APPAREL RETAILERS
The Olympics Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Olympics Fans audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.51x |
| Madewell | 0.02% | 1.45x |
| Lululemon | 0.07% | 1.37x |
| REI | 0.02% | 1.22x |
| LOFT | 0.05% | 1.21x |
| Patagonia | 0.01% | 1.21x |
| LL Bean | 0.01% | 1.21x |
| Kate Spade | 0.02% | 1.21x |
| The North Face | 0.03% | 1.16x |
| Talbots | 0.06% | 1.14x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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WEBSITES
The Olympics Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Olympics Fans audience is flowrestling.org.
| Website | Composition | Index |
| flowrestling.org | 2.39% | 104.24x |
| advancedeventsystems.com | 1.20% | 91.93x |
| avca.org | 1.17% | 86.84x |
| flotrack.org | 2.06% | 75.40x |
| softball.com | 1.24% | 70.24x |
| insidethegames.biz | 1.40% | 67.11x |
| 220triathlon.com | 1.20% | 67.08x |
| trifind.com | 1.62% | 64.76x |
| cheapbats.com | 1.37% | 64.20x |
| brownbears.com | 1.27% | 63.50x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 1.17% | 28.66x |
| Lacrosse College Athletics | 4.08% | 26.35x |
| Virginia Athletics | 1.42% | 25.01x |
| Upstate New York State Athletics | 0.53% | 24.65x |
| Pac 12 Sports | 4.99% | 23.25x |
| Florida College Athletics | 10.10% | 22.41x |
| Southeast College Athletics | 4.22% | 21.80x |
| College Sports | 3.72% | 19.83x |
| Sports News & Apparel | 36.27% | 19.73x |
| New England & Ivy League Sports | 7.03% | 18.70x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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DEMOGRAPHICS
The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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