Dstillery Audiences

OLYMPICS FANS

Audience Size: 3.1 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 37.07% 24.84x
Softball Enthusiasts 39.27% 22.25x
College Football Fans 36.97% 22.10x
Competitive Wrestling Enthusiasts 42.26% 21.93x
Competitive Sports Participants 31.94% 20.94x
Running Enthusiasts 30.58% 20.75x
Nashville Activity Researchers 33.67% 20.54x
MLB Fans 28.41% 20.03x
Joint Pain Health Care Professionals 34.00% 19.70x
Texas Activity Researchers 27.43% 19.20x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.71x
Madewell 0.03% 1.53x
The North Face 0.04% 1.52x
Jos A. Bank Clothiers 0.22% 1.39x
Free People 0.03% 1.34x
Columbia 0.01% 1.33x
Ann Taylor 0.03% 1.33x
Brooks Brothers 0.05% 1.31x
LL Bean 0.01% 1.31x
Gymboree 0.04% 1.28x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is flowrestling.org.

Website Composition Index
flowrestling.org 1.76% 114.09x
avca.org 1.05% 96.71x
flotrack.org 1.60% 86.89x
advancedeventsystems.com 1.91% 80.67x
jtsstrength.com 1.06% 70.00x
umterps.com 1.63% 69.92x
uclabruins.com 1.17% 69.08x
baa.org 1.71% 68.57x
insidethegames.biz 1.33% 67.65x
220triathlon.com 1.11% 67.03x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.50% 26.29x
Lacrosse College Athletics 3.82% 25.93x
Virginia Athletics 1.49% 24.04x
Upstate New York State Athletics 0.55% 23.64x
Pac 12 Sports 5.11% 22.74x
Florida College Athletics 10.10% 22.14x
Sports News & Apparel 35.21% 20.95x
Southeast College Athletics 4.37% 20.82x
College Sports 3.68% 19.88x
New England & Ivy League Sports 6.98% 18.42x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male