Dstillery Audiences

OLYMPICS FANS

Audience Size: 2.4 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 28.74% 28.58x
Liberal News Readers 24.70% 28.49x
Swimming Enthusiasts 28.58% 27.30x
Olympic Sports Enthusiasts 36.18% 27.20x
Cleveland Cavaliers Fans 24.46% 25.87x
Competitive Sports Participants 22.92% 25.62x
Financial News Readers 20.86% 25.48x
Financial Business Intelligence Researchers 22.66% 25.44x
TV Advertising Professionals 20.72% 25.25x
Entertainment Industry Decision Makers 22.12% 24.94x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.50x
LOFT 0.03% 1.48x
Mens Wearhouse 0.04% 1.39x
Talbots 0.01% 1.31x
Maurices 0.05% 1.29x
Jos A. Bank Clothiers 0.02% 1.27x
Dressbarn 0.02% 1.26x
Old Navy 0.04% 1.19x
H&M 0.01% 1.18x
The Childrens Place 0.03% 1.15x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is advancedeventsystems.com.

Website Composition Index
advancedeventsystems.com 2.49% 73.61x
intermatwrestle.com 1.15% 71.79x
theopenmat.com 1.11% 61.52x
flowrestling.org 5.73% 59.57x
trackwrestling.com 7.21% 38.40x
swimswam.com 5.79% 36.95x
uclabruins.com 1.32% 36.92x
gostanford.com 1.13% 36.01x
flotrack.org 1.74% 33.78x
huskers.com 2.13% 29.96x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.26% 27.44x
Upstate New York State Athletics 0.07% 23.64x
Illinois College Sports 0.66% 22.66x
Lacrosse College Athletics 0.36% 22.06x
Sports News & Apparel 11.71% 19.48x
College Sports 0.44% 18.89x
Pac 12 Sports 1.81% 18.52x
Southeast College Athletics 1.31% 16.64x
Florida College Athletics 0.88% 16.28x
New England & Ivy League Sports 0.92% 16.16x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male