Explore the Olympics Fans Audience
Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Olympics Fans audience.
INTERESTS
The Olympics Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 31.97% | 26.77x |
| Liberal News Readers | 25.53% | 26.18x |
| Olympic Sports Enthusiasts | 37.21% | 25.02x |
| Competitive Sports Participants | 24.13% | 24.14x |
| Swimming Enthusiasts | 30.57% | 24.13x |
| Cleveland Cavaliers Fans | 25.82% | 23.94x |
| Financial Business Intelligence Researchers | 23.85% | 23.65x |
| Financial News Readers | 22.89% | 23.62x |
| TV Advertising Professionals | 22.09% | 23.45x |
| NFL Fans | 29.20% | 23.19x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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APPAREL RETAILERS
The Olympics Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Olympics Fans audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.03% | 1.51x |
| Gap | 0.03% | 1.51x |
| Jos A. Bank Clothiers | 0.02% | 1.49x |
| Lululemon | 0.01% | 1.41x |
| Coach | 0.01% | 1.40x |
| LOFT | 0.03% | 1.38x |
| Chicos | 0.03% | 1.35x |
| Old Navy | 0.05% | 1.33x |
| Eddie Bauer | 0.01% | 1.33x |
| Banana Republic | 0.03% | 1.32x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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WEBSITES
The Olympics Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Olympics Fans audience is intermatwrestle.com.
| Website | Composition | Index |
| intermatwrestle.com | 1.14% | 57.72x |
| advancedeventsystems.com | 2.81% | 55.91x |
| theopenmat.com | 1.25% | 49.83x |
| flowrestling.org | 5.26% | 49.13x |
| teamusa.org | 1.41% | 48.94x |
| trackwrestling.com | 5.81% | 46.52x |
| ncsasports.org | 1.15% | 40.61x |
| uclabruins.com | 1.48% | 28.84x |
| defensenews.com | 1.00% | 28.15x |
| swimswam.com | 7.36% | 27.90x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Olympics Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.62% | 25.96x |
| Virginia Athletics | 0.38% | 24.46x |
| College Sports | 0.61% | 21.74x |
| Florida College Athletics | 1.45% | 21.41x |
| Sports News & Apparel | 12.27% | 21.40x |
| Lacrosse College Athletics | 0.54% | 20.39x |
| Pac 12 Sports | 1.89% | 20.19x |
| Upstate New York State Athletics | 0.06% | 19.68x |
| New England & Ivy League Sports | 1.06% | 19.44x |
| Southeast College Athletics | 1.43% | 19.09x |
Composition Percentage:
The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
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DEMOGRAPHICS
The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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