Dstillery Audiences

OLYMPICS FANS

Audience Size: 2.5 Million Devices

Explore the Olympics Fans Audience

Below you'll find more information about the Olympics Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Olympics Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Olympics Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Olympics Fans audience is NCAA Fans.

Interest Composition Index
NCAA Fans 32.33% 29.02x
Liberal News Readers 27.67% 27.41x
Competitive Sports Participants 26.52% 26.55x
Olympic Sports Enthusiasts 39.16% 26.40x
MLB Fans 31.14% 25.94x
Cleveland Cavaliers Fans 27.31% 25.40x
Financial News Readers 24.78% 25.36x
Financial Business Intelligence Researchers 25.42% 25.30x
Swimming Enthusiasts 29.77% 25.09x
Running Enthusiasts 23.35% 25.01x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Interest attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Olympics Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Olympics Fans audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.24x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Location attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Olympics Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Olympics Fans audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 1.52% 66.26x
advancedeventsystems.com 4.49% 63.58x
teamusa.org 2.10% 56.08x
theopenmat.com 1.60% 55.66x
flowrestling.org 6.44% 53.76x
trackwrestling.com 7.90% 49.38x
ncsasports.org 1.50% 45.19x
flotrack.org 1.06% 32.17x
automaatic.com 1.06% 30.72x
gopsusports.com 2.50% 29.54x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Web attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Olympics Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 28.38x
Sports News & Apparel 13.01% 24.55x
Florida College Athletics 1.65% 23.58x
College Sports 0.69% 23.56x
Lacrosse College Athletics 0.48% 22.55x
Illinois College Sports 0.51% 22.50x
Crossfit & Obstacle Race Enthusiasts 0.67% 21.62x
Virginia Athletics 0.27% 21.10x
New England & Ivy League Sports 1.04% 20.62x
Pac 12 Sports 1.37% 18.71x
Composition Percentage: The overlap percentage between the Olympics Fans audience and the Content Affinity attribute.
Index: A comparison of the Olympics Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Olympics Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male