Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 1 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Holiday Cocktail Researchers.

Interest Composition Index
Holiday Cocktail Researchers 43.02% 68.08x
Craft Spirits Enthusiasts 32.76% 65.62x
Gin Enthusiasts 22.88% 62.62x
Whiskey Enthusiasts 39.82% 57.76x
Tequila Enthusiasts 31.19% 53.30x
Wine Lovers 31.24% 50.46x
Beer Aficionados 20.59% 42.16x
Mens Business Clothes Shoppers 13.71% 41.75x
Whiskey Lovers 46.51% 40.84x
Home Brewing Enthusiasts 27.07% 36.66x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.74x
Jos A. Bank Clothiers 0.01% 1.72x
LOFT 0.02% 1.61x
Chicos 0.02% 1.55x
American Apparel 0.01% 1.52x
Talbots 0.02% 1.51x
Michael Kors 0.01% 1.47x
Journeys 0.03% 1.39x
Express 0.02% 1.38x
Gymboree 0.02% 1.35x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is gastronomblog.com.

Website Composition Index
gastronomblog.com 3.22% 78.02x
thewhiskeyjug.com 1.99% 76.11x
makemeacocktail.com 1.48% 75.72x
breakingbourbon.com 5.16% 73.89x
mixthatdrink.com 8.61% 70.78x
gobourbon.com 2.27% 70.65x
moodymixologist.com 1.25% 69.67x
cocktailcontessa.com 1.39% 64.73x
anerdcooks.com 1.23% 61.34x
distiller.com 2.20% 59.34x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 20.44% 54.15x
Beer, Wine & Alcohol 1.13% 35.68x
Vegans & Animal Welfare 0.15% 20.68x
Canada Shopping - Kitchenware 0.21% 19.23x
Grilling 0.45% 18.54x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 14.88x
Survival Guides 0.07% 14.21x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.68% 13.65x
Bags & Luggage 0.65% 13.63x
Assorted Topics (Family, Household Wellness, The Beach) 8.19% 13.28x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male