Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 24.14% 17.37x
Cigars Shoppers 26.48% 16.25x
Men's Shoe Shoppers 25.07% 16.20x
Luxury Hotel Guests 23.15% 15.76x
Sporting Goods Shoppers 22.50% 15.54x
Blender Shoppers 21.03% 15.11x
Restaurant Menu Researchers 20.70% 14.76x
Kitchen Appliance Shoppers 21.60% 14.49x
Travel Researchers 20.91% 14.36x
Reusable Drinkware Shoppers 21.69% 14.20x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.19x
Supreme 0.03% 2.13x
Patagonia 0.03% 1.70x
Express Outlets 0.02% 1.69x
Jos A. Bank Clothiers 0.48% 1.53x
Topshop 0.02% 1.52x
Levi Strauss 0.03% 1.51x
Urban Outfitters 0.07% 1.49x
Columbia 0.02% 1.45x
Bonobos 0.08% 1.43x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is oldtowntequila.com.

Website Composition Index
oldtowntequila.com 4.93% 65.38x
finewinehouse.com 1.91% 63.53x
abcfws.com 2.71% 60.65x
shopwinedirect.com 6.71% 55.00x
klwines.com 3.02% 54.56x
tequila.net 1.63% 54.28x
thepartysource.com 1.17% 49.16x
distillerytrail.com 1.20% 48.89x
b-21.com 4.01% 45.59x
breakingbourbon.com 1.64% 38.98x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 24.54% 19.10x
Watches & Jewelry 0.03% 17.38x
Cigars 0.72% 16.10x
Assorted Topics (Cooking, Games, Viral Media) 0.23% 14.24x
Flags & Trump 0.13% 14.13x
Washington D.C. Hotels 0.01% 13.75x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.33% 13.48x
Home Improvement Contractor 1.83% 13.45x
Content Streamers & Downloaders 0.13% 13.12x
Barcode Site & App Users 0.05% 12.83x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male