Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 24.95% 18.22x
Sporting Goods Shoppers 24.89% 16.30x
Men's Shoe Shoppers 30.14% 15.80x
Cigars Shoppers 25.09% 15.41x
Custom Home Lighting Shoppers 20.82% 15.08x
Home Custom Bedroom Decorators 20.82% 15.08x
Men's Clothing Shoppers 23.18% 14.91x
Restaurant Researchers 24.11% 14.88x
Nashville Activity Researchers 21.91% 14.82x
Blender Shoppers 23.62% 14.62x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.39x
Zara 0.05% 1.74x
Supreme 0.02% 1.72x
Club Monaco 0.01% 1.62x
Hugo Boss 0.04% 1.57x
Ann Taylor 0.03% 1.57x
American Apparel 0.06% 1.55x
Urban Outfitters 0.08% 1.54x
Tommy Bahama 0.03% 1.52x
Michael Kors 0.03% 1.51x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is buffalotracedistillery.com.

Website Composition Index
buffalotracedistillery.com 4.04% 102.16x
oldtowntequila.com 4.58% 88.44x
finewinehouse.com 2.04% 86.54x
abcfws.com 2.01% 81.59x
shopwinedirect.com 7.70% 74.28x
klwines.com 3.03% 74.10x
tequila.net 1.65% 74.05x
thepartysource.com 1.01% 67.19x
distillerytrail.com 1.15% 66.65x
b-21.com 3.43% 63.20x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 24.08% 19.89x
Cigars 0.68% 16.19x
Watches & Jewelry 0.03% 15.01x
Flags & Trump 0.13% 13.94x
Home Improvement Contractor 2.18% 13.88x
Washington D.C. Hotels 0.03% 13.76x
Assorted Topics (Cooking, Games, Viral Media) 0.22% 13.67x
Concert Posters 0.93% 13.60x
Men's Dress Shirt Shopping 2.04% 13.29x
Holiday Gifts 1.10% 12.91x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male