Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 755.5 Thousand Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 755.5 thousand unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 12.62% 6.91x
Insurance Professionals 14.20% 6.36x
Cigars Shoppers 11.75% 6.32x
Luxury Hotel Guests 12.76% 6.15x
Smart Home Product Researchers 12.01% 5.90x
Flight and Hotel Shoppers 11.04% 5.69x
Luxury Boutique Hotel Researchers 11.67% 5.66x
Financial Advisors 11.69% 5.49x
Vacation Planners 9.86% 5.41x
Employee Management & HR Researchers 11.93% 5.39x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.25x
Victoria's Secret 0.01% 1.20x
Old Navy 0.01% 1.13x
Carhartt 0.12% 1.01x
Mens Wearhouse 0.01% 0.94x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is craftshack.com.

Website Composition Index
craftshack.com 1.28% 22.61x
qualityliquorstore.com 1.57% 15.51x
liquorama.net 1.41% 14.73x
totalwine.com 1.71% 11.97x
lifestylogy.com 1.06% 8.74x
breakingbourbon.com 1.31% 8.59x
southwest.com 1.30% 7.56x
healevate.com 1.33% 6.70x
financenancy.com 1.12% 6.60x
choicehotels.com 1.19% 6.56x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 7.96x
Cigars 0.07% 7.63x
Texas Off-Roading 0.02% 6.99x
Russia Cluster 0.23% 6.27x
Bulgaria Cluster 0.08% 6.03x
Home Improvement Contractor 0.02% 5.70x
General Interest 0.03% 5.70x
Beer, Wine & Alcohol 1.03% 5.66x
Wine, Liquor & Mixology 6.30% 5.62x
Institutional Investing 0.27% 5.56x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male