Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 7.48% 5.36x
Insurance Professionals 9.63% 5.36x
Beer Lovers 10.03% 5.18x
Crypto Market Investors 8.05% 5.18x
Luxury Hotel Guests 8.43% 5.17x
Tequila Enthusiasts 4.20% 5.04x
Smart Home Product Researchers 9.73% 4.94x
Cigars Shoppers 7.21% 4.77x
Business Communication Product Researchers 7.85% 4.60x
Fishing Equipment Shoppers 8.45% 4.53x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Gap.

Location Composition Index
Gap 0.02% 1.36x
American Eagle Outfitters 0.02% 1.34x
Hollister 0.01% 1.33x
Talbots 0.01% 1.23x
Banana Republic 0.01% 1.19x
Dressbarn 0.02% 1.19x
Old Navy 0.03% 1.18x
Lane Bryant 0.02% 1.17x
The Childrens Place 0.02% 1.10x
LOFT 0.01% 1.10x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is liquor.com.

Website Composition Index
liquor.com 7.82% 6.55x
mixthatdrink.com 1.32% 6.17x
oyster.com 1.70% 5.63x
thesixthaxis.com 1.02% 5.53x
gearpatrol.com 5.39% 5.28x
indianhealthyrecipes.com 2.09% 5.13x
lotterypost.com 1.85% 4.75x
beeradvocate.com 1.81% 4.69x
thebestblogrecipes.com 1.40% 4.66x
weddingforward.com 1.03% 4.63x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.01% 6.98x
Visa & Immigration 0.13% 6.04x
Bulgaria Cluster 0.08% 5.98x
Serbia & Albania Cluster 0.27% 5.78x
Vaping 0.02% 5.68x
College Greek Life 0.09% 5.60x
Human Resources & Employee Management 0.05% 4.78x
Russia Cluster 0.18% 4.06x
Beer, Wine & Alcohol 0.24% 3.97x
Wine, Liquor & Mixology 2.44% 3.88x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male