ONLINE ALCOHOL SHOPPERS

Audience Size: 4.8 Million Devices

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Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Men's Shoe Shoppers.

Interest	Composition	Index
Men's Shoe Shoppers	17.97%	10.78x
Luxury Hotel Guests	17.01%	9.81x
Cigars Shoppers	16.40%	9.80x
Insurance Professionals	18.23%	9.72x
Luxury Boutique Hotel Researchers	16.21%	9.71x
Flight and Hotel Shoppers	14.29%	9.16x
Financial Advisors	15.27%	9.11x
Vacation Planners	13.60%	9.09x
Self Storage Shoppers	15.47%	8.96x
Kitchen Appliance Shoppers	12.94%	8.85x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Urban Outfitters.

Location	Composition	Index
Urban Outfitters	0.01%	1.67x
Chicos	0.01%	1.36x
Gap	0.02%	1.29x
H&M	0.01%	1.22x
LOFT	0.02%	1.20x
Forever 21	0.01%	1.20x
Mens Wearhouse	0.05%	1.14x
American Eagle Outfitters	0.02%	1.10x
Banana Republic	0.01%	1.09x
Old Navy	0.02%	1.04x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is oldtowntequila.com.

Website	Composition	Index
oldtowntequila.com	1.56%	34.79x
shopwinedirect.com	1.26%	29.36x
b-21.com	1.56%	27.52x
woodswholesalewine.com	1.09%	19.75x
qualityliquorstore.com	1.67%	19.54x
liquorama.net	1.82%	18.51x
totalwine.com	4.37%	15.44x
westmarine.com	1.67%	11.36x
tworeddots.com	1.26%	11.29x
breakingbourbon.com	1.29%	10.93x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity	Composition	Index
Wine, Liquor & Mixology	8.13%	11.86x
Cigars	0.15%	9.78x
Russia Cluster	0.40%	8.93x
Institutional Investing	0.70%	8.74x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.06%	8.65x
Paper & Packaging	0.19%	8.56x
Men's Dress Shirt Shopping	0.33%	8.07x
Home Office Products	0.07%	7.90x
Lighting & Power	0.77%	7.63x
Mail Order Food	0.73%	7.55x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male