ONLINE ALCOHOL SHOPPERS

Audience Size: 4.9 Million Devices

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Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Men's Shoe Shoppers.

Interest	Composition	Index
Men's Shoe Shoppers	22.59%	15.40x
Luxury Hotel Guests	21.70%	14.96x
Kitchen Appliance Shoppers	17.70%	14.20x
Cigars Shoppers	20.57%	14.10x
Insurance Professionals	20.90%	13.94x
Luxury Boutique Hotel Researchers	20.13%	13.93x
Sporting Goods Shoppers	17.35%	13.90x
Blender Shoppers	17.86%	13.86x
Vacation Planners	18.35%	13.70x
Flight and Hotel Shoppers	18.88%	13.58x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Lululemon.

Location	Composition	Index
Lululemon	0.03%	1.58x
Urban Outfitters	0.03%	1.57x
Armani	0.02%	1.52x
American Apparel	0.02%	1.50x
Brooks Brothers	0.02%	1.46x
Ann Taylor	0.01%	1.43x
The North Face	0.01%	1.42x
REI	0.01%	1.42x
Madewell	0.02%	1.41x
Zara	0.02%	1.41x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is buffalotracedistillery.com.

Website	Composition	Index
buffalotracedistillery.com	1.31%	52.38x
oldtowntequila.com	2.84%	48.90x
klwines.com	1.82%	46.43x
shopwinedirect.com	2.51%	41.80x
b-21.com	2.65%	39.49x
qualityliquorstore.com	1.95%	27.90x
liquorama.net	2.08%	26.76x
woodswholesalewine.com	1.74%	25.63x
responsibility.org	1.04%	24.17x
hyatt.com	2.21%	23.19x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity	Composition	Index
Wine, Liquor & Mixology	11.09%	15.63x
Assorted Topics (Cooking, Games, Viral Media)	0.09%	14.92x
Watches & Jewelry	0.01%	13.48x
Cigars	0.29%	13.41x
Assorted Topics (Insurance, Travel, Viral Media)	0.01%	13.18x
Home Improvement Contractor	0.62%	12.47x
ISPs & Local Services	0.02%	12.01x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.21%	11.89x
Discount Shopping	1.53%	10.97x
Mail Order Food	1.03%	10.70x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male