Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 21.00% 18.60x
Men's Shoe Shoppers 26.41% 18.44x
Sporting Goods Shoppers 22.17% 17.92x
Luxury Hotel Guests 25.20% 17.80x
Cigars Shoppers 24.80% 17.25x
Restaurant Menu Researchers 20.06% 16.94x
Blender Shoppers 20.71% 16.92x
First Aid Researchers 20.98% 16.50x
Kitchen Appliance Shoppers 22.46% 16.45x
Travel Researchers 22.47% 16.20x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.51x
Supreme 0.02% 1.97x
Bonobos 0.12% 1.68x
Jos A. Bank Clothiers 0.44% 1.54x
Topshop 0.03% 1.48x
Saint Laurent Paris 0.01% 1.42x
Club Monaco 0.02% 1.42x
Intermix 0.02% 1.41x
Patagonia 0.02% 1.40x
White House Black Market 0.39% 1.36x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is buffalotracedistillery.com.

Website Composition Index
buffalotracedistillery.com 2.29% 50.24x
oldtowntequila.com 3.57% 45.84x
finewinehouse.com 1.36% 44.11x
abcfws.com 1.99% 43.16x
klwines.com 2.38% 39.79x
shopwinedirect.com 4.65% 39.40x
tequila.net 1.16% 38.80x
b-21.com 3.23% 35.05x
qualityliquorstore.com 3.09% 26.94x
bourbonbanter.com 1.07% 25.63x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 18.94% 18.00x
Watches & Jewelry 0.02% 16.18x
Cigars 0.50% 15.01x
Assorted Topics (Cooking, Games, Viral Media) 0.16% 14.65x
Home Improvement Contractor 1.39% 13.67x
Washington D.C. Hotels 0.01% 12.97x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.42% 12.64x
Mail Order Food 2.00% 12.46x
Men's Dress Shirt Shopping 1.28% 12.44x
Flags & Trump 0.09% 12.19x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male