Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 10.86% 5.83x
Men's Shoe Shoppers 8.50% 5.81x
Luxury Hotel Guests 9.36% 5.66x
Cigars Shoppers 8.60% 5.55x
Crypto Market Investors 8.16% 5.45x
Beer Lovers 9.95% 5.36x
Smart Home Product Researchers 8.78% 5.02x
Fishing Equipment Shoppers 9.18% 4.93x
Vacation Planners 6.54% 4.89x
Online Investors 7.64% 4.86x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.94x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is craftshack.com.

Website Composition Index
craftshack.com 1.07% 27.25x
breakingbourbon.com 1.07% 8.94x
liquor.com 8.64% 6.82x
bladeforums.com 1.30% 6.69x
mixthatdrink.com 1.95% 5.98x
gunbroker.com 1.73% 5.68x
reservebar.com 1.08% 5.56x
hilton.com 1.20% 5.40x
automobilemag.com 1.31% 5.19x
beeradvocate.com 2.47% 5.17x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 0.02% 6.20x
Rural Living 0.02% 6.18x
Visa & Immigration 0.16% 6.13x
Beer, Wine & Alcohol 0.62% 5.97x
Cigars 0.01% 5.95x
Bathrooms & Plumbing 0.06% 5.45x
Wine, Liquor & Mixology 3.78% 5.42x
Institutional Investing 0.05% 5.41x
Russia Cluster 0.16% 5.10x
Serbia & Albania Cluster 0.24% 5.07x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male