Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 10.07% 6.97x
Insurance Professionals 12.30% 6.49x
Luxury Hotel Guests 10.45% 6.37x
Cigars Shoppers 9.63% 6.34x
Beer Lovers 11.19% 5.93x
Crypto Market Investors 8.71% 5.68x
Flight and Hotel Shoppers 7.46% 5.65x
Vacation Planners 7.38% 5.65x
Discount Device Shoppers 7.92% 5.50x
Business Communication Product Researchers 9.20% 5.45x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.36x
Aeropostale 0.01% 1.28x
Mens Wearhouse 0.01% 1.21x
Express 0.01% 1.16x
Old Navy 0.02% 1.15x
Carhartt 0.11% 1.14x
Victoria's Secret 0.02% 1.13x
Buckle 0.01% 1.12x
Journeys 0.02% 1.12x
The Childrens Place 0.01% 1.01x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is craftshack.com.

Website Composition Index
craftshack.com 1.61% 31.08x
qualityliquorstore.com 1.26% 19.95x
breakingbourbon.com 1.15% 9.53x
liquor.com 8.75% 7.15x
bladeforums.com 1.32% 6.96x
hilton.com 2.02% 6.03x
mixthatdrink.com 2.22% 5.96x
gunbroker.com 2.66% 5.65x
beeradvocate.com 2.81% 5.41x
automobilemag.com 1.29% 5.38x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Cigars.

Content Affinity Composition Index
Cigars 0.03% 8.90x
Beer, Wine & Alcohol 0.67% 6.31x
Institutional Investing 0.08% 6.24x
Bulgaria Cluster 0.07% 6.19x
Wine, Liquor & Mixology 3.86% 5.77x
Men's Dress Shirt Shopping 0.05% 5.38x
Lighting & Power 0.13% 5.38x
Sports - Golf, Hunting, Fishing 0.03% 5.16x
Visa & Immigration 0.14% 4.97x
Office Furniture Design 0.03% 4.92x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male