Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 5.3 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 23.17% 11.30x
Luxury Hotel Guests 21.88% 10.79x
Cigars Shoppers 19.09% 10.77x
Kitchen Appliance Shoppers 17.15% 10.28x
Blender Shoppers 16.78% 10.24x
Insurance Professionals 23.13% 10.15x
Vacation Planners 19.02% 9.97x
Luxury Boutique Hotel Researchers 21.33% 9.97x
Sporting Goods Shoppers 17.35% 9.90x
Flight and Hotel Shoppers 19.90% 9.87x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Armani.

Location Composition Index
Armani 0.03% 1.59x
Ann Taylor 0.02% 1.47x
Lululemon 0.05% 1.47x
Madewell 0.03% 1.46x
Zara 0.03% 1.45x
Urban Outfitters 0.04% 1.45x
Bonobos 0.01% 1.43x
Club Monaco 0.01% 1.35x
The North Face 0.02% 1.33x
Jos A. Bank Clothiers 0.04% 1.33x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is buffalotracedistillery.com.

Website Composition Index
buffalotracedistillery.com 1.05% 39.48x
oldtowntequila.com 2.38% 36.85x
klwines.com 1.39% 35.94x
shopwinedirect.com 1.89% 31.33x
b-21.com 2.33% 29.99x
qualityliquorstore.com 1.84% 20.81x
woodswholesalewine.com 1.51% 20.35x
liquorama.net 1.98% 20.14x
hyatt.com 1.53% 17.50x
totalwine.com 6.17% 16.08x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 9.91% 12.51x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 12.23x
Cigars 0.25% 11.16x
ISPs & Local Services 0.02% 10.78x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.16% 10.50x
Home Improvement Contractor 0.44% 10.20x
Discount Shopping 1.22% 9.28x
Paper & Packaging 0.28% 8.65x
Men's Dress Shirt Shopping 0.46% 8.06x
Content Streamers & Downloaders 0.02% 7.78x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male