Explore the Online Alcohol Shoppers Audience
Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.
INTERESTS
The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Alcohol Shoppers audience is Sporting Goods Shoppers.
| Interest | Composition | Index |
| Sporting Goods Shoppers | 24.19% | 16.68x |
| Men's Shoe Shoppers | 29.01% | 16.67x |
| Men's Clothing Shoppers | 23.09% | 15.56x |
| Restaurant Researchers | 23.91% | 15.34x |
| Cigars Shoppers | 26.46% | 14.86x |
| First Aid Researchers | 22.81% | 14.61x |
| Reusable Drinkware Shoppers | 26.64% | 14.51x |
| Travel Reward Points Enthusiasts | 23.53% | 14.38x |
| Kitchen Appliance Shoppers | 22.42% | 14.25x |
| Discount Device Shoppers | 21.16% | 14.11x |
Composition Percentage:
The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
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APPAREL RETAILERS
The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.03% | 1.75x |
| Madewell | 0.02% | 1.58x |
| Armani | 0.03% | 1.51x |
| Urban Outfitters | 0.05% | 1.45x |
| Columbia | 0.01% | 1.44x |
| American Apparel | 0.03% | 1.44x |
| LOFT | 0.05% | 1.42x |
| Tommy Bahama | 0.04% | 1.40x |
| Lululemon | 0.06% | 1.32x |
| Club Monaco | 0.01% | 1.30x |
Composition Percentage:
The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
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WEBSITES
The Online Alcohol Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Alcohol Shoppers audience is buffalotracedistillery.com.
| Website | Composition | Index |
| buffalotracedistillery.com | 4.34% | 96.31x |
| finewinehouse.com | 2.44% | 78.64x |
| oldtowntequila.com | 4.53% | 78.03x |
| tequila.net | 1.82% | 69.23x |
| abcfws.com | 1.63% | 69.04x |
| klwines.com | 3.27% | 68.31x |
| shopwinedirect.com | 9.08% | 66.44x |
| distillerytrail.com | 1.10% | 61.36x |
| b-21.com | 3.41% | 58.91x |
| johnniewalker.com | 1.26% | 54.60x |
Composition Percentage:
The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.
| Content Affinity | Composition | Index |
| Wine, Liquor & Mixology | 27.10% | 19.89x |
| Cigars | 0.82% | 15.96x |
| Watches & Jewelry | 0.03% | 14.57x |
| Washington D.C. Hotels | 0.04% | 13.75x |
| Beer, Wine & Alcohol | 3.81% | 13.05x |
| Home Office Products | 0.60% | 12.59x |
| Concert Posters | 1.12% | 12.49x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.68% | 12.49x |
| Bags & Luggage | 2.91% | 12.33x |
| Men's Dress Shirt Shopping | 2.45% | 12.28x |
Composition Percentage:
The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
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DEMOGRAPHICS
The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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