ONLINE ALCOHOL SHOPPERS

Audience Size: 3.2 Million Devices

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Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Travel Industry.

Interest	Composition	Index
Travel Industry	27.30%	16.68x
Sporting Goods Shoppers	25.87%	16.40x
Men's Shoe Shoppers	30.85%	16.26x
Men's Clothing Shoppers	23.43%	15.86x
Telecom Industry	23.36%	15.73x
Automotive Industry	23.85%	15.33x
Restaurant Researchers	25.10%	15.27x
First Aid Researchers	24.57%	14.46x
Discount Device Shoppers	21.18%	14.26x
Reusable Drinkware Shoppers	27.20%	14.17x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Joe's Jeans.

Location	Composition	Index
Joe's Jeans	0.01%	1.89x
Club Monaco	0.01%	1.87x
Free People	0.02%	1.74x
Ann Taylor	0.02%	1.57x
Armani	0.02%	1.52x
Patagonia	0.01%	1.51x
J. Crew	0.03%	1.51x
Abercrombie & Fitch	0.02%	1.43x
Kate Spade	0.02%	1.43x
Columbia	0.01%	1.41x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is buffalotracedistillery.com.

Website	Composition	Index
buffalotracedistillery.com	3.58%	101.59x
bottle-spot.com	0.37%	89.45x
oldtowntequila.com	3.56%	83.71x
finewinehouse.com	2.63%	80.22x
wineexpress.com	0.15%	76.30x
craftbeerkings.com	0.19%	75.27x
klwines.com	3.18%	74.04x
tequila.net	1.78%	72.97x
b-21.com	2.82%	70.85x
kenswineguide.com	0.12%	68.93x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity	Composition	Index
Wine, Liquor & Mixology	24.76%	18.92x
Cigars	0.86%	14.95x
Watches & Jewelry	0.03%	13.88x
Mail Order Food	2.88%	12.75x
Men's Dress Shirt Shopping	2.42%	12.75x
Beer, Wine & Alcohol	3.45%	12.71x
Washington D.C. Hotels	0.05%	12.66x
Bags & Luggage	2.81%	12.64x
Home Office Products	0.62%	12.18x
Concert Posters	1.21%	12.16x

Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Online Alcohol Shoppers audience to the internet population.

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age and income brackets.

Age

55-64

Income

$150,000-$249,999