Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 24.65% 17.17x
Luxury Hotel Guests 24.42% 16.50x
Sporting Goods Shoppers 20.44% 15.82x
Kitchen Appliance Shoppers 20.84% 15.57x
Insurance Professionals 22.27% 15.48x
Cigars Shoppers 23.51% 15.47x
Luxury Boutique Hotel Researchers 22.23% 15.39x
Craft Spirits Enthusiasts 19.15% 15.30x
Blender Shoppers 21.09% 15.29x
Restaurant Menu Researchers 19.53% 15.26x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.24x
Bonobos 0.13% 1.81x
Topshop 0.03% 1.79x
Intermix 0.01% 1.57x
Jos A. Bank Clothiers 0.36% 1.55x
Saint Laurent Paris 0.01% 1.55x
Club Monaco 0.02% 1.52x
Ann Taylor 0.03% 1.41x
Patagonia 0.01% 1.38x
White House Black Market 0.41% 1.37x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is buffalotracedistillery.com.

Website Composition Index
buffalotracedistillery.com 1.59% 55.57x
oldtowntequila.com 2.92% 51.49x
klwines.com 2.01% 47.71x
abcfws.com 1.20% 46.92x
shopwinedirect.com 3.15% 44.37x
b-21.com 2.71% 41.51x
qualityliquorstore.com 2.20% 30.22x
liquorama.net 2.29% 28.64x
responsibility.org 1.16% 27.69x
woodswholesalewine.com 1.85% 27.48x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 13.08% 16.50x
Watches & Jewelry 0.01% 15.42x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 15.04x
Cigars 0.35% 14.24x
Home Improvement Contractor 0.85% 13.08x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.37x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.28% 12.08x
Mail Order Food 1.22% 11.89x
ISPs & Local Services 0.03% 11.44x
Flags & Trump 0.06% 11.12x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male