Explore the Online Alcohol Shoppers Audience
Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.
INTERESTS
The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Alcohol Shoppers audience is Holiday Cocktail Researchers.
| Interest | Composition | Index |
| Holiday Cocktail Researchers | 43.02% | 68.08x |
| Craft Spirits Enthusiasts | 32.76% | 65.62x |
| Gin Enthusiasts | 22.88% | 62.62x |
| Whiskey Enthusiasts | 39.82% | 57.76x |
| Tequila Enthusiasts | 31.19% | 53.30x |
| Wine Lovers | 31.24% | 50.46x |
| Beer Aficionados | 20.59% | 42.16x |
| Mens Business Clothes Shoppers | 13.71% | 41.75x |
| Whiskey Lovers | 46.51% | 40.84x |
| Home Brewing Enthusiasts | 27.07% | 36.66x |
Composition Percentage:
The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
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APPAREL RETAILERS
The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 1.74x |
| Jos A. Bank Clothiers | 0.01% | 1.72x |
| LOFT | 0.02% | 1.61x |
| Chicos | 0.02% | 1.55x |
| American Apparel | 0.01% | 1.52x |
| Talbots | 0.02% | 1.51x |
| Michael Kors | 0.01% | 1.47x |
| Journeys | 0.03% | 1.39x |
| Express | 0.02% | 1.38x |
| Gymboree | 0.02% | 1.35x |
Composition Percentage:
The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
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WEBSITES
The Online Alcohol Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Alcohol Shoppers audience is gastronomblog.com.
| Website | Composition | Index |
| gastronomblog.com | 3.22% | 78.02x |
| thewhiskeyjug.com | 1.99% | 76.11x |
| makemeacocktail.com | 1.48% | 75.72x |
| breakingbourbon.com | 5.16% | 73.89x |
| mixthatdrink.com | 8.61% | 70.78x |
| gobourbon.com | 2.27% | 70.65x |
| moodymixologist.com | 1.25% | 69.67x |
| cocktailcontessa.com | 1.39% | 64.73x |
| anerdcooks.com | 1.23% | 61.34x |
| distiller.com | 2.20% | 59.34x |
Composition Percentage:
The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.
| Content Affinity | Composition | Index |
| Wine, Liquor & Mixology | 20.44% | 54.15x |
| Beer, Wine & Alcohol | 1.13% | 35.68x |
| Vegans & Animal Welfare | 0.15% | 20.68x |
| Canada Shopping - Kitchenware | 0.21% | 19.23x |
| Grilling | 0.45% | 18.54x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.08% | 14.88x |
| Survival Guides | 0.07% | 14.21x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.68% | 13.65x |
| Bags & Luggage | 0.65% | 13.63x |
| Assorted Topics (Family, Household Wellness, The Beach) | 8.19% | 13.28x |
Composition Percentage:
The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
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DEMOGRAPHICS
The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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