Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 3 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 22.65% 24.66x
Cigars Shoppers 23.70% 21.54x
Sporting Goods Shoppers 23.35% 21.40x
Men's Shoe Shoppers 28.26% 21.04x
Blender Shoppers 20.81% 20.06x
Men's Clothing Shoppers 20.43% 19.39x
First Aid Researchers 21.28% 19.28x
Restaurant Menu Researchers 22.03% 19.27x
Nashville Activity Researchers 18.20% 19.22x
Reusable Drinkware Shoppers 24.36% 19.00x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.37x
Mens Wearhouse 0.48% 1.25x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is oldtowntequila.com.

Website Composition Index
oldtowntequila.com 4.56% 77.08x
finewinehouse.com 1.77% 76.34x
abcfws.com 2.27% 71.67x
shopwinedirect.com 6.94% 65.39x
tequila.net 1.58% 64.46x
klwines.com 3.01% 64.08x
distillerytrail.com 1.15% 59.15x
thepartysource.com 1.06% 58.93x
b-21.com 3.56% 55.69x
breakingbourbon.com 1.66% 46.18x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 23.16% 22.83x
Home Improvement Contractor 1.88% 15.94x
Men's Dress Shirt Shopping 1.77% 15.26x
Mail Order Food 2.64% 14.30x
Bags & Luggage 2.44% 13.60x
Beer, Wine & Alcohol 3.61% 13.60x
Discount Shopping 4.03% 12.45x
Chef & Restaurant Resources 3.06% 12.18x
Watches Retail 3.04% 11.36x
Construction Apparel 1.60% 10.97x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male