Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 4 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 10.39% 5.53x
Smart Home Product Researchers 9.59% 5.17x
Men's Shoe Shoppers 7.79% 5.08x
Crypto Market Investors 8.01% 5.04x
Luxury Hotel Guests 8.35% 5.02x
Beer Lovers 9.68% 4.83x
Cigars Shoppers 7.44% 4.75x
Fishing Equipment Shoppers 8.65% 4.63x
Land Rover Shoppers 6.98% 4.31x
Business Communication Product Researchers 7.72% 4.26x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.32x
J. Crew 0.01% 1.31x
Banana Republic 0.02% 1.22x
Hollister 0.01% 1.19x
Michael Kors 0.01% 1.18x
Zumiez 0.02% 1.17x
Forever 21 0.01% 1.16x
Gymboree 0.01% 1.16x
Victoria's Secret 0.03% 1.15x
American Eagle Outfitters 0.02% 1.12x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is breakingbourbon.com.

Website Composition Index
breakingbourbon.com 1.12% 7.64x
liquor.com 9.80% 5.86x
bladeforums.com 1.18% 5.56x
mixthatdrink.com 2.03% 5.07x
lotterypost.com 1.94% 4.45x
automobilemag.com 1.21% 4.45x
gearpatrol.com 6.12% 4.43x
beeradvocate.com 2.44% 4.35x
oyster.com 1.21% 4.18x
barchart.com 1.84% 4.11x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Cigars.

Content Affinity Composition Index
Cigars 0.01% 9.55x
Lighting & Power 0.06% 5.35x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 5.35x
Men's Dress Shirt Shopping 0.02% 4.91x
Holiday Gifts 0.01% 4.86x
Bathrooms & Plumbing 0.04% 4.80x
Serbia & Albania Cluster 0.24% 4.67x
Beer, Wine & Alcohol 0.43% 4.64x
Real Estate Cluster 0.10% 4.54x
College Greek Life 0.07% 4.51x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male