Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 15.00% 8.92x
Cigars Shoppers 13.42% 8.36x
Insurance Professionals 15.27% 7.94x
Luxury Hotel Guests 13.90% 7.92x
Flight and Hotel Shoppers 12.28% 7.47x
Vacation Planners 11.60% 7.36x
Luxury Boutique Hotel Researchers 13.48% 7.31x
Financial Advisors 12.96% 7.31x
Kitchen Appliance Shoppers 10.02% 7.14x
Self Storage Shoppers 12.28% 7.10x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.14x
Old Navy 0.01% 1.13x
Carhartt 0.14% 1.08x
Maurices 0.01% 0.90x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is oldtowntequila.com.

Website Composition Index
oldtowntequila.com 1.01% 33.78x
craftshack.com 1.30% 28.10x
b-21.com 1.03% 25.87x
qualityliquorstore.com 1.81% 18.60x
liquorama.net 1.74% 17.65x
totalwine.com 2.71% 14.76x
westmarine.com 1.01% 10.89x
breakingbourbon.com 1.35% 10.72x
lifestylogy.com 1.83% 10.52x
southwest.com 2.25% 9.48x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 6.96% 8.27x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 8.08x
Cigars 0.09% 8.06x
Texas Off-Roading 0.03% 7.93x
Paper & Packaging 0.11% 7.66x
Institutional Investing 0.38% 7.06x
General Interest 0.04% 6.91x
Beer, Wine & Alcohol 1.22% 6.81x
Russia Cluster 0.27% 6.73x
Lighting & Power 0.46% 6.70x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male