Dstillery Audiences

ONLINE ALCOHOL SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Online Alcohol Shoppers Audience

Below you'll find more information about the Online Alcohol Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Alcohol Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Alcohol Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Alcohol Shoppers audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 24.19% 16.68x
Men's Shoe Shoppers 29.01% 16.67x
Men's Clothing Shoppers 23.09% 15.56x
Restaurant Researchers 23.91% 15.34x
Cigars Shoppers 26.46% 14.86x
First Aid Researchers 22.81% 14.61x
Reusable Drinkware Shoppers 26.64% 14.51x
Travel Reward Points Enthusiasts 23.53% 14.38x
Kitchen Appliance Shoppers 22.42% 14.25x
Discount Device Shoppers 21.16% 14.11x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Interest attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Alcohol Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Alcohol Shoppers audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.03% 1.75x
Madewell 0.02% 1.58x
Armani 0.03% 1.51x
Urban Outfitters 0.05% 1.45x
Columbia 0.01% 1.44x
American Apparel 0.03% 1.44x
LOFT 0.05% 1.42x
Tommy Bahama 0.04% 1.40x
Lululemon 0.06% 1.32x
Club Monaco 0.01% 1.30x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Location attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Alcohol Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Alcohol Shoppers audience is buffalotracedistillery.com.

Website Composition Index
buffalotracedistillery.com 4.34% 96.31x
finewinehouse.com 2.44% 78.64x
oldtowntequila.com 4.53% 78.03x
tequila.net 1.82% 69.23x
abcfws.com 1.63% 69.04x
klwines.com 3.27% 68.31x
shopwinedirect.com 9.08% 66.44x
distillerytrail.com 1.10% 61.36x
b-21.com 3.41% 58.91x
johnniewalker.com 1.26% 54.60x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Web attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Alcohol Shoppers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 27.10% 19.89x
Cigars 0.82% 15.96x
Watches & Jewelry 0.03% 14.57x
Washington D.C. Hotels 0.04% 13.75x
Beer, Wine & Alcohol 3.81% 13.05x
Home Office Products 0.60% 12.59x
Concert Posters 1.12% 12.49x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.68% 12.49x
Bags & Luggage 2.91% 12.33x
Men's Dress Shirt Shopping 2.45% 12.28x
Composition Percentage: The overlap percentage between the Online Alcohol Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Alcohol Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Alcohol Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male