Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 61.95% 45.56x
Auto Repair Researchers 55.41% 40.27x
Used Car Shoppers 45.71% 36.82x
Car Buyers 46.50% 35.72x
Nissan Vehicle Shoppers 42.72% 33.29x
Classic Car Shoppers 45.42% 31.73x
Jaguar Vehicle Shoppers 41.14% 27.60x
Ford Vehicle Shoppers 36.83% 27.46x
GMC Vehicle Shopper 34.49% 27.06x
Car Collector Enthusiasts 35.94% 27.05x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.51x
Buckle 0.27% 1.39x
Belk 0.02% 1.38x
Mens Wearhouse 0.52% 1.26x
Jos A. Bank Clothiers 0.31% 1.24x
White House Black Market 0.29% 1.16x
Talbots 0.05% 1.13x
Johnston and Murphy 0.31% 1.05x
Chicos 0.06% 1.01x
Topshop 0.02% 1.01x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is gatewayclassiccars.com.

Website Composition Index
gatewayclassiccars.com 1.54% 39.92x
oldcaronline.com 1.72% 35.46x
rkmotors.com 1.04% 34.46x
myclassicgarage.com 1.39% 33.96x
carmonkeys.com 1.42% 33.02x
dragtimes.com 1.09% 32.99x
tascaparts.com 1.52% 32.51x
autopartswarehouse.com 2.22% 32.39x
stage3motorsports.com 2.09% 32.32x
allcollectorcars.com 1.71% 31.94x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 30.39% 22.86x
Auto Tires & Parts Repair Researchers 4.09% 18.35x
Auto Body Upkeep & Repair Researchers 5.68% 18.06x
Car Keys, Locks & Remotes 10.26% 17.68x
Classic Car Purchase Researchers 29.58% 16.93x
Motorcycles & Snowmobiles 8.68% 16.58x
Texas Off-Roading 0.17% 16.32x
Motorsport Equipment 7.93% 16.14x
Rural Living 0.15% 15.69x
Auto Enthusiast Information Researchers 12.56% 15.23x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male