Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 52.53% 33.83x
Auto Repair Researchers 47.40% 33.70x
Car Buyers 28.02% 25.25x
Mercedes-Benz Vehicle Shoppers 31.51% 23.47x
Classic Car Shoppers 34.76% 23.43x
Nissan Vehicle Shoppers 37.77% 23.43x
GMC Vehicle Shopper 36.98% 22.31x
Aftermarket Accessories Shoppers 30.07% 22.14x
Cadillac Vehicle Shoppers 41.10% 21.57x
Auto Show Enthusiasts 27.36% 21.45x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.33x
The Childrens Place 0.02% 1.25x
LOFT 0.02% 1.24x
Buckle 0.01% 1.16x
Lane Bryant 0.01% 1.12x
Eddie Bauer 0.01% 1.11x
Journeys 0.02% 1.08x
Zumiez 0.02% 1.07x
Carhartt 0.13% 1.04x
Old Navy 0.02% 1.03x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is oldcaronline.com.

Website Composition Index
oldcaronline.com 1.05% 32.83x
autabuy.com 1.76% 29.86x
andysautosport.com 1.23% 27.66x
carsoup.com 1.64% 27.66x
auto.com 3.63% 27.33x
gatewayclassiccars.com 3.45% 26.49x
trucktrend.com 1.06% 26.36x
iseecars.com 8.99% 26.31x
autolist.com 7.81% 26.19x
treperformance.com 1.25% 26.04x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.14% 23.75x
Car Shopping 17.38% 21.95x
Classic Car Purchase Researchers 22.92% 16.05x
Trucking 1.63% 16.01x
Hobby Drones & Remote-Controlled Cars 0.04% 14.34x
Motorsport Equipment 2.07% 14.22x
Auto Body Upkeep & Repair Researchers 0.12% 14.11x
Auto Enthusiast Information Researchers 5.51% 13.55x
Car Enthusiasts 7.75% 12.22x
Classic Car Enthusiasts 12.58% 11.34x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male