Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 595.4 Thousand Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 595.4 thousand unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 57.53% 29.51x
Auto Repair Researchers 49.76% 26.93x
Used Car Shoppers 49.57% 24.54x
Nissan Vehicle Shoppers 40.26% 22.94x
Car Buyers 36.74% 22.33x
Classic Car Shoppers 42.55% 21.81x
GMC Vehicle Shopper 39.92% 20.52x
Ford Vehicle Shoppers 34.36% 20.33x
Cadillac Vehicle Shoppers 40.30% 19.26x
Buick Vehicle Shoppers 42.96% 19.17x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.62x
Banana Republic 0.01% 1.50x
Buckle 0.01% 1.31x
Dressbarn 0.01% 1.24x
Journeys 0.02% 1.23x
Victoria's Secret 0.02% 1.21x
Mens Wearhouse 0.02% 1.21x
Carhartt 0.17% 1.16x
Express 0.01% 1.14x
Maurices 0.02% 1.13x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is erepairables.com.

Website Composition Index
erepairables.com 1.04% 31.17x
autohausaz.com 1.03% 27.29x
classicindustries.com 1.15% 25.50x
f150hub.com 1.12% 24.53x
hellcat.org 1.52% 23.63x
smartmotorguide.com 1.89% 23.42x
svtperformance.com 2.08% 23.30x
autabuy.com 2.08% 23.28x
challengerforumz.com 1.02% 23.28x
carsoup.com 1.06% 22.88x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.05% 19.76x
Car Keys, Locks & Remotes 3.08% 16.76x
Car Shopping 36.44% 16.23x
Auto Body Upkeep & Repair Researchers 1.92% 15.14x
Auctions & Repossessions 0.46% 14.43x
Trucking 6.06% 14.26x
Motorsport Equipment 4.72% 14.02x
Auto Enthusiast Information Researchers 7.66% 13.59x
Classic Car Purchase Researchers 27.83% 12.95x
Auto Tires & Parts Repair Researchers 1.02% 12.62x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male