Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 4.7 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 61.50% 41.65x
Auto Repair Researchers 55.03% 38.06x
Used Car Shoppers 49.90% 35.43x
Car Buyers 44.49% 33.01x
Nissan Vehicle Shoppers 41.21% 32.93x
Classic Car Shoppers 44.94% 31.17x
Ford Vehicle Shoppers 36.63% 27.88x
GMC Vehicle Shopper 38.73% 27.52x
Jaguar Vehicle Shoppers 39.54% 27.12x
Cadillac Vehicle Shoppers 40.77% 26.54x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.36x
Aeropostale 0.05% 1.28x
Carhartt 0.29% 1.27x
Buckle 0.04% 1.22x
Chicos 0.04% 1.21x
Journeys 0.07% 1.17x
Dressbarn 0.02% 1.15x
The Childrens Place 0.06% 1.15x
Eddie Bauer 0.02% 1.14x
Zumiez 0.05% 1.13x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is autopartswarehouse.com.

Website Composition Index
autopartswarehouse.com 1.22% 38.92x
oldcaronline.com 1.20% 38.62x
myclassicgarage.com 1.05% 36.22x
carparts.com 1.12% 33.54x
erepairables.com 2.93% 33.08x
tires-easy.com 1.76% 32.75x
corvetteactioncenter.com 1.18% 32.70x
allcollectorcars.com 1.66% 32.40x
auction123.com 2.84% 32.36x
hellcat.org 1.30% 32.34x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 28.95% 22.20x
Car Keys, Locks & Remotes 8.11% 18.87x
Texas Off-Roading 0.13% 18.14x
Auto Body Upkeep & Repair Researchers 3.92% 17.81x
Auto Tires & Parts Repair Researchers 2.53% 17.53x
Classic Car Purchase Researchers 25.50% 17.39x
Rural Living 0.09% 16.96x
Auto Enthusiast Information Researchers 10.12% 16.52x
Motorsport Equipment 6.39% 16.02x
Trucking 8.33% 15.64x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male