Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 56.63% 36.69x
Auto Repair Researchers 50.33% 36.08x
Used Car Shoppers 54.79% 31.19x
Car Buyers 33.74% 27.97x
Classic Car Shoppers 39.08% 26.30x
Nissan Vehicle Shoppers 41.93% 25.96x
GMC Vehicle Shopper 39.52% 25.63x
Cadillac Vehicle Shoppers 42.91% 24.86x
Automotive Safety Researchers 34.54% 24.05x
Automotive Auctions Enthusiasts 46.30% 23.25x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.04% 1.18x
Zumiez 0.02% 1.16x
Carhartt 0.29% 1.13x
Maurices 0.05% 1.12x
Journeys 0.04% 1.10x
The Childrens Place 0.04% 1.09x
Lululemon 0.01% 1.08x
Eddie Bauer 0.01% 1.08x
Aeropostale 0.02% 1.05x
American Eagle Outfitters 0.02% 1.05x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is oldcaronline.com.

Website Composition Index
oldcaronline.com 1.17% 33.35x
classiccarsarena.com 1.05% 32.95x
pickuptrucks.com 1.22% 30.95x
autabuy.com 2.03% 30.73x
cardomain.com 1.22% 30.08x
mustangandfords.com 1.34% 29.83x
bbwheelsonline.com 1.38% 29.83x
superchevy.com 2.35% 29.43x
hellcat.org 1.25% 29.04x
treperformance.com 1.56% 28.65x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.29% 21.37x
Car Shopping 31.36% 20.36x
Auto Body Upkeep & Repair Researchers 0.34% 18.72x
Trucking 3.58% 16.37x
Auctions & Repossessions 0.04% 15.73x
Motorsport Equipment 3.20% 15.52x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 15.17x
Classic Car Purchase Researchers 27.52% 15.15x
Auto Tires & Parts Repair Researchers 0.23% 14.89x
Auto Enthusiast Information Researchers 5.92% 14.22x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male