Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 62.08% 41.52x
Auto Repair Researchers 55.67% 38.04x
Used Car Shoppers 50.70% 34.57x
Car Buyers 45.83% 33.20x
Nissan Vehicle Shoppers 43.12% 31.97x
Classic Car Shoppers 45.99% 30.60x
Ford Vehicle Shoppers 37.56% 27.12x
GMC Vehicle Shopper 39.03% 26.69x
Jaguar Vehicle Shoppers 40.66% 26.64x
Cadillac Vehicle Shoppers 40.25% 26.03x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Buckle.

Location Composition Index
Buckle 0.33% 1.50x
White House Black Market 0.36% 1.30x
Belk 0.01% 1.29x
Mens Wearhouse 0.46% 1.29x
Jos A. Bank Clothiers 0.27% 1.28x
Topshop 0.02% 1.22x
Johnston and Murphy 0.49% 1.13x
Lane Bryant 0.04% 1.04x
Tommy Bahama 0.02% 1.01x
Dressbarn 0.04% 1.01x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is oldcaronline.com.

Website Composition Index
oldcaronline.com 1.31% 37.56x
autopartswarehouse.com 1.51% 36.50x
gatewayclassiccars.com 1.16% 36.36x
myclassicgarage.com 1.12% 35.34x
allcollectorcars.com 1.47% 33.49x
tires-easy.com 2.07% 33.05x
stage3motorsports.com 1.43% 32.96x
hellcat.org 1.33% 31.83x
corvetteactioncenter.com 1.22% 31.68x
auction123.com 3.06% 31.54x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 29.63% 21.25x
Auto Tires & Parts Repair Researchers 2.83% 17.73x
Car Keys, Locks & Remotes 8.49% 17.69x
Auto Body Upkeep & Repair Researchers 4.23% 17.29x
Classic Car Purchase Researchers 26.43% 16.46x
Texas Off-Roading 0.14% 16.10x
Rural Living 0.11% 15.83x
Motorsport Equipment 6.66% 15.42x
Auto Enthusiast Information Researchers 10.68% 15.35x
Motorcycles & Snowmobiles 7.89% 14.85x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male