Explore the Online Auto Shoppers Audience
Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Online Auto Shoppers audience.
INTERESTS
The Online Auto Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.
| Interest | Composition | Index |
| In-Market Car Shoppers | 60.11% | 36.08x |
| Auto Repair Researchers | 52.36% | 32.93x |
| Used Car Shoppers | 50.92% | 30.03x |
| Car Buyers | 42.61% | 27.87x |
| Nissan Vehicle Shoppers | 40.00% | 27.74x |
| Classic Car Shoppers | 45.10% | 26.75x |
| Ford Vehicle Shoppers | 34.74% | 24.29x |
| GMC Vehicle Shopper | 39.53% | 24.08x |
| Cadillac Vehicle Shoppers | 39.85% | 23.46x |
| Jaguar Vehicle Shoppers | 39.44% | 22.85x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Curious about what else the Online Auto Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.53x |
| White House Black Market | 0.01% | 1.26x |
| Carhartt | 0.17% | 1.23x |
| Old Navy | 0.02% | 1.15x |
| Lane Bryant | 0.01% | 1.09x |
| American Eagle Outfitters | 0.02% | 1.05x |
| Journeys | 0.02% | 1.03x |
| Chicos | 0.01% | 1.02x |
| Aeropostale | 0.01% | 1.02x |
| Express | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Want to find more of the Online Auto Shoppers audience in the real world?
Sign Up
WEBSITES
The Online Auto Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Auto Shoppers audience is erepairables.com.
| Website | Composition | Index |
| erepairables.com | 2.09% | 33.20x |
| ridesafely.com | 1.09% | 32.41x |
| auction123.com | 2.04% | 31.18x |
| myclassicgarage.com | 1.03% | 30.89x |
| lowmileageparts.com | 1.84% | 30.60x |
| corvettemods.com | 1.38% | 30.37x |
| corvetteactioncenter.com | 1.05% | 28.88x |
| powertrainproducts.net | 1.58% | 28.63x |
| f150hub.com | 1.21% | 28.49x |
| autohausaz.com | 2.04% | 28.42x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Want to see more of the websites the Online Auto Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.
| Content Affinity | Composition | Index |
| Car Shopping | 30.47% | 21.38x |
| Car Keys, Locks & Remotes | 6.12% | 20.36x |
| Texas Off-Roading | 0.10% | 20.28x |
| Auto Body Upkeep & Repair Researchers | 3.12% | 18.54x |
| Trucking | 7.58% | 17.35x |
| Auto Tires & Parts Repair Researchers | 1.86% | 17.29x |
| Classic Car Purchase Researchers | 26.88% | 16.98x |
| Auto Enthusiast Information Researchers | 9.59% | 16.76x |
| Motorsport Equipment | 5.78% | 16.63x |
| Car Enthusiasts | 10.44% | 14.78x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Want to see more of the Content Affinities the Online Auto Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Online Auto Shoppers audience?
Sign Up