Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 56.00% 34.88x
Auto Repair Researchers 50.59% 33.75x
Used Car Shoppers 53.56% 29.70x
Car Buyers 34.32% 26.17x
Nissan Vehicle Shoppers 41.54% 25.14x
Classic Car Shoppers 39.79% 24.11x
GMC Vehicle Shopper 39.75% 23.74x
Cadillac Vehicle Shoppers 39.33% 22.73x
Buick Vehicle Shoppers 45.33% 22.62x
Automotive Safety Researchers 34.39% 22.62x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.13x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is texas-speed.com.

Website Composition Index
texas-speed.com 1.14% 31.24x
oldcaronline.com 1.05% 31.18x
autabuy.com 1.80% 30.37x
pickuptrucks.com 1.30% 28.74x
smartmotorguide.com 2.45% 28.32x
carsoup.com 1.88% 27.12x
hellcat.org 1.24% 26.96x
bbwheelsonline.com 1.87% 26.53x
allcollectorcars.com 2.68% 26.24x
auto.com 8.40% 25.78x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.51% 20.94x
Car Shopping 33.69% 19.99x
Auctions & Repossessions 0.09% 17.59x
Auto Body Upkeep & Repair Researchers 0.46% 16.61x
Trucking 4.12% 15.47x
Classic Car Purchase Researchers 27.43% 14.98x
Motorsport Equipment 3.30% 14.98x
Auto Enthusiast Information Researchers 5.32% 14.63x
Auto Tires & Parts Repair Researchers 0.32% 14.35x
Hobby Drones & Remote-Controlled Cars 0.09% 13.90x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male