Explore the Online Auto Shoppers Audience
Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Online Auto Shoppers audience.
INTERESTS
The Online Auto Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.
| Interest | Composition | Index |
| In-Market Car Shoppers | 70.76% | 54.21x |
| Auto Show Enthusiasts | 42.97% | 45.03x |
| Automotive Safety Researchers | 40.60% | 44.66x |
| Volkswagen Vehicle Shopper | 38.12% | 44.65x |
| Mercedes-Benz Vehicle Shoppers | 48.91% | 44.26x |
| Aftermarket Accessories Shoppers | 49.19% | 42.65x |
| Auto Repair Researchers | 45.94% | 42.62x |
| Audi Vehicle Shoppers | 28.06% | 39.83x |
| Classic Car Shoppers | 45.67% | 39.10x |
| Kia Vehicle Shoppers | 35.98% | 38.56x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
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APPAREL RETAILERS
The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.02% | 1.68x |
| Aeropostale | 0.02% | 1.44x |
| Talbots | 0.02% | 1.38x |
| Lane Bryant | 0.01% | 1.30x |
| The Childrens Place | 0.01% | 1.29x |
| Buckle | 0.02% | 1.23x |
| Journeys | 0.03% | 1.18x |
| Dressbarn | 0.01% | 1.17x |
| H&M | 0.02% | 1.15x |
| Chicos | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
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WEBSITES
The Online Auto Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Auto Shoppers audience is auto.com.
| Website | Composition | Index |
| auto.com | 4.11% | 63.51x |
| iseecars.com | 10.10% | 60.40x |
| throtl.com | 1.47% | 54.22x |
| oldcaronline.com | 1.44% | 53.85x |
| andysautosport.com | 1.44% | 53.14x |
| autabuy.com | 2.53% | 52.28x |
| procharger.com | 1.15% | 49.93x |
| smartmotorguide.com | 9.65% | 47.89x |
| hotrod.com | 1.65% | 47.04x |
| autolist.com | 15.33% | 45.92x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.12% | 33.68x |
| Car Shopping | 14.78% | 33.26x |
| Trucking | 2.19% | 28.67x |
| Auto Body Upkeep & Repair Researchers | 0.15% | 26.20x |
| Motorsport Equipment | 3.08% | 23.84x |
| Classic Car Purchase Researchers | 29.80% | 23.55x |
| Auto Enthusiast Information Researchers | 8.26% | 22.94x |
| Classic Car Enthusiasts | 19.90% | 18.40x |
| Car Enthusiasts | 11.02% | 17.91x |
| All-Terrain Vehicles | 8.50% | 17.70x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
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DEMOGRAPHICS
The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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