Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 54.99% 34.95x
Auto Repair Researchers 49.16% 33.53x
Used Car Shoppers 51.82% 29.92x
Car Buyers 33.56% 26.42x
Nissan Vehicle Shoppers 39.11% 26.38x
Classic Car Shoppers 38.81% 25.54x
GMC Vehicle Shopper 37.62% 24.18x
Cadillac Vehicle Shoppers 36.94% 23.37x
Ford Vehicle Shoppers 32.83% 23.27x
Buick Vehicle Shoppers 43.33% 22.93x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.99x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is autabuy.com.

Website Composition Index
autabuy.com 1.80% 30.65x
smartmotorguide.com 2.24% 29.56x
pickuptrucks.com 1.13% 29.02x
texas-speed.com 1.45% 28.36x
carsoup.com 1.66% 27.92x
hellcat.org 1.19% 27.31x
allcollectorcars.com 2.59% 26.54x
oldride.com 1.29% 26.51x
auto.com 8.54% 25.86x
gatewayclassiccars.com 4.77% 25.76x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.76% 20.94x
Car Shopping 28.37% 20.57x
Auto Body Upkeep & Repair Researchers 0.60% 17.99x
Auctions & Repossessions 0.13% 16.38x
Classic Car Purchase Researchers 26.17% 15.56x
Trucking 4.11% 15.54x
Motorsport Equipment 3.18% 15.01x
Auto Tires & Parts Repair Researchers 0.39% 14.83x
Auto Enthusiast Information Researchers 5.02% 14.76x
Yard Structures 0.18% 14.38x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male