Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 60.11% 36.08x
Auto Repair Researchers 52.36% 32.93x
Used Car Shoppers 50.92% 30.03x
Car Buyers 42.61% 27.87x
Nissan Vehicle Shoppers 40.00% 27.74x
Classic Car Shoppers 45.10% 26.75x
Ford Vehicle Shoppers 34.74% 24.29x
GMC Vehicle Shopper 39.53% 24.08x
Cadillac Vehicle Shoppers 39.85% 23.46x
Jaguar Vehicle Shoppers 39.44% 22.85x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.53x
White House Black Market 0.01% 1.26x
Carhartt 0.17% 1.23x
Old Navy 0.02% 1.15x
Lane Bryant 0.01% 1.09x
American Eagle Outfitters 0.02% 1.05x
Journeys 0.02% 1.03x
Chicos 0.01% 1.02x
Aeropostale 0.01% 1.02x
Express 0.02% 1.01x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is erepairables.com.

Website Composition Index
erepairables.com 2.09% 33.20x
ridesafely.com 1.09% 32.41x
auction123.com 2.04% 31.18x
myclassicgarage.com 1.03% 30.89x
lowmileageparts.com 1.84% 30.60x
corvettemods.com 1.38% 30.37x
corvetteactioncenter.com 1.05% 28.88x
powertrainproducts.net 1.58% 28.63x
f150hub.com 1.21% 28.49x
autohausaz.com 2.04% 28.42x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 30.47% 21.38x
Car Keys, Locks & Remotes 6.12% 20.36x
Texas Off-Roading 0.10% 20.28x
Auto Body Upkeep & Repair Researchers 3.12% 18.54x
Trucking 7.58% 17.35x
Auto Tires & Parts Repair Researchers 1.86% 17.29x
Classic Car Purchase Researchers 26.88% 16.98x
Auto Enthusiast Information Researchers 9.59% 16.76x
Motorsport Equipment 5.78% 16.63x
Car Enthusiasts 10.44% 14.78x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male