Explore the Online Auto Shoppers Audience
Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Online Auto Shoppers audience.
INTERESTS
The Online Auto Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.
| Interest | Composition | Index |
| In-Market Car Shoppers | 56.63% | 36.69x |
| Auto Repair Researchers | 50.33% | 36.08x |
| Used Car Shoppers | 54.79% | 31.19x |
| Car Buyers | 33.74% | 27.97x |
| Classic Car Shoppers | 39.08% | 26.30x |
| Nissan Vehicle Shoppers | 41.93% | 25.96x |
| GMC Vehicle Shopper | 39.52% | 25.63x |
| Cadillac Vehicle Shoppers | 42.91% | 24.86x |
| Automotive Safety Researchers | 34.54% | 24.05x |
| Automotive Auctions Enthusiasts | 46.30% | 23.25x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
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APPAREL RETAILERS
The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.04% | 1.18x |
| Zumiez | 0.02% | 1.16x |
| Carhartt | 0.29% | 1.13x |
| Maurices | 0.05% | 1.12x |
| Journeys | 0.04% | 1.10x |
| The Childrens Place | 0.04% | 1.09x |
| Lululemon | 0.01% | 1.08x |
| Eddie Bauer | 0.01% | 1.08x |
| Aeropostale | 0.02% | 1.05x |
| American Eagle Outfitters | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
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WEBSITES
The Online Auto Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Auto Shoppers audience is oldcaronline.com.
| Website | Composition | Index |
| oldcaronline.com | 1.17% | 33.35x |
| classiccarsarena.com | 1.05% | 32.95x |
| pickuptrucks.com | 1.22% | 30.95x |
| autabuy.com | 2.03% | 30.73x |
| cardomain.com | 1.22% | 30.08x |
| mustangandfords.com | 1.34% | 29.83x |
| bbwheelsonline.com | 1.38% | 29.83x |
| superchevy.com | 2.35% | 29.43x |
| hellcat.org | 1.25% | 29.04x |
| treperformance.com | 1.56% | 28.65x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.29% | 21.37x |
| Car Shopping | 31.36% | 20.36x |
| Auto Body Upkeep & Repair Researchers | 0.34% | 18.72x |
| Trucking | 3.58% | 16.37x |
| Auctions & Repossessions | 0.04% | 15.73x |
| Motorsport Equipment | 3.20% | 15.52x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 15.17x |
| Classic Car Purchase Researchers | 27.52% | 15.15x |
| Auto Tires & Parts Repair Researchers | 0.23% | 14.89x |
| Auto Enthusiast Information Researchers | 5.92% | 14.22x |
Composition Percentage:
The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
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DEMOGRAPHICS
The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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