Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 62.82% 51.33x
Auto Repair Researchers 50.92% 46.80x
Car Buyers 43.16% 42.08x
Used Car Shoppers 45.96% 41.21x
Jaguar Vehicle Shoppers 37.40% 32.02x
Car Collector Enthusiasts 34.45% 31.03x
Ford Mustang Enthusiasts 33.16% 30.98x
Automotive Service Professionals 32.45% 30.11x
Car Enthusiasts 27.99% 30.02x
Jeep Vehicle Shoppers 34.45% 29.40x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.39% 1.18x
Jos A. Bank Clothiers 0.24% 1.16x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is gatewayclassiccars.com.

Website Composition Index
gatewayclassiccars.com 2.26% 60.84x
oldcaronline.com 2.04% 54.22x
procharger.com 1.35% 52.95x
myclassicgarage.com 1.49% 51.70x
urotuning.com 1.04% 51.51x
sdparts.com 1.31% 50.80x
nada.com 1.09% 50.68x
allcollectorcars.com 1.78% 49.89x
texas-speed.com 1.30% 49.71x
dragtimes.com 1.09% 49.51x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 26.28% 29.38x
Motorcycles & Snowmobiles 7.63% 21.73x
Auto Body Upkeep & Repair Researchers 6.55% 21.15x
Car Keys, Locks & Remotes 10.75% 20.62x
Classic Car Purchase Researchers 28.34% 20.43x
Auto Tires & Parts Repair Researchers 5.14% 20.38x
Motorsport Equipment 8.19% 18.37x
Car Enthusiasts 11.95% 18.17x
Auto Enthusiast Information Researchers 12.82% 18.17x
Trucking 11.95% 16.61x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male