Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 53.56% 64.06x
Auto Repair Researchers 44.93% 62.12x
Car Buyers 29.99% 51.99x
Used Car Shoppers 50.07% 51.88x
Classic Car Shoppers 37.74% 48.50x
GMC Vehicle Shopper 37.08% 44.69x
Cadillac Vehicle Shoppers 33.68% 44.57x
Nissan Vehicle Shoppers 39.10% 44.19x
Buick Vehicle Shoppers 42.17% 41.59x
Automotive Safety Researchers 30.84% 40.68x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.30x
Dressbarn 0.01% 1.58x
Banana Republic 0.01% 1.55x
Old Navy 0.02% 1.31x
White House Black Market 0.01% 1.30x
Mens Wearhouse 0.01% 1.28x
Maurices 0.02% 1.22x
Express 0.01% 1.17x
The Childrens Place 0.01% 1.02x
Journeys 0.02% 0.99x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is stage3motorsports.com.

Website Composition Index
stage3motorsports.com 1.26% 33.29x
truckpaper.com 1.43% 31.88x
smartmotorguide.com 2.13% 31.58x
autabuy.com 1.94% 31.18x
auctiontime.com 1.09% 29.97x
dormanproducts.com 1.30% 29.92x
hellcat.org 1.20% 29.74x
oldride.com 1.31% 29.49x
carsoup.com 1.33% 29.07x
machinerytrader.com 1.19% 28.25x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 1.35% 30.42x
Car Shopping 26.49% 28.68x
Auto Body Upkeep & Repair Researchers 0.83% 26.22x
Auctions & Repossessions 0.21% 24.89x
Auto Enthusiast Information Researchers 4.64% 22.26x
Trucking 4.06% 21.69x
Classic Car Purchase Researchers 23.70% 21.39x
Motorsport Equipment 2.89% 21.29x
Trucks 0.85% 20.83x
Auto Tires & Parts Repair Researchers 0.41% 20.41x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male