Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 59.59% 33.98x
Auto Repair Researchers 49.60% 31.93x
Used Car Shoppers 50.17% 28.50x
Car Buyers 38.02% 26.51x
Nissan Vehicle Shoppers 39.22% 26.22x
Classic Car Shoppers 42.54% 25.63x
Ford Vehicle Shoppers 34.05% 23.17x
GMC Vehicle Shopper 40.29% 22.98x
Cadillac Vehicle Shoppers 39.08% 22.79x
Buick Vehicle Shoppers 41.32% 22.36x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.34x
Journeys 0.01% 1.34x
Maurices 0.02% 1.31x
The Childrens Place 0.01% 1.19x
Carhartt 0.16% 1.11x
Old Navy 0.01% 1.04x
Mens Wearhouse 0.01% 0.97x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is erepairables.com.

Website Composition Index
erepairables.com 1.45% 34.21x
lowmileageparts.com 1.30% 32.15x
auction123.com 1.39% 31.69x
powertrainproducts.net 1.13% 30.40x
autohausaz.com 1.41% 29.80x
gatewayclassiccars.com 1.82% 29.79x
thoroughbreddiesel.com 1.28% 29.78x
lxforums.com 1.03% 28.02x
dieselpowerproducts.com 1.08% 27.49x
classicindustries.com 1.55% 27.15x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 4.38% 20.04x
Car Shopping 34.82% 19.44x
Texas Off-Roading 0.07% 18.09x
Auto Body Upkeep & Repair Researchers 2.45% 17.82x
Environmentally Friendly Cars 0.02% 17.34x
Trucking 6.63% 16.63x
Motorsport Equipment 5.13% 16.15x
Auto Enthusiast Information Researchers 8.31% 15.87x
Classic Car Purchase Researchers 27.63% 15.49x
Auto Tires & Parts Repair Researchers 1.32% 15.48x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male