ONLINE AUTO SHOPPERS

Audience Size: 2.6 Million Devices

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Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Auto Shoppers audience.

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest	Composition	Index
In-Market Car Shoppers	63.09%	41.44x
Auto Repair Researchers	55.89%	35.07x
Used Car Shoppers	48.33%	32.78x
Car Buyers	47.92%	31.46x
Classic Car Shoppers	43.24%	30.21x
Nissan Vehicle Shoppers	43.39%	29.31x
Jaguar Vehicle Shoppers	40.46%	25.75x
Automotive Service Professionals	33.35%	24.82x
Ford Vehicle Shoppers	38.07%	24.07x
Car Collector Enthusiasts	36.83%	24.01x

Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.

Index: A comparison of the Online Auto Shoppers audience to the internet population.

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Buckle.

Location	Composition	Index
Buckle	0.22%	1.41x
Belk	0.02%	1.36x
Mens Wearhouse	0.56%	1.25x
Jos A. Bank Clothiers	0.33%	1.22x
Ralph Lauren	0.02%	1.19x
American Eagle Outfitters	0.12%	1.19x
Topshop	0.01%	1.18x
Abercrombie & Fitch	0.05%	1.13x
Chicos	0.07%	1.09x
Eddie Bauer	0.03%	1.08x

Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.

Index: A comparison of the Online Auto Shoppers audience to the internet population.

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is gatewayclassiccars.com.

Website	Composition	Index
gatewayclassiccars.com	2.18%	53.21x
procharger.com	1.28%	47.63x
oldcaronline.com	2.17%	46.66x
sdparts.com	1.28%	46.25x
texas-speed.com	1.24%	46.10x
nada.com	1.02%	45.27x
myclassicgarage.com	1.69%	44.71x
mautofied.com	1.07%	44.69x
rkmotors.com	1.43%	44.37x
dragtimes.com	1.31%	43.39x

Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.

Index: A comparison of the Online Auto Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity	Composition	Index
Car Shopping	29.13%	24.91x
Auto Body Upkeep & Repair Researchers	6.62%	18.44x
Auto Tires & Parts Repair Researchers	5.11%	17.92x
Motorcycles & Snowmobiles	9.43%	17.64x
Car Keys, Locks & Remotes	12.08%	17.51x
Classic Car Purchase Researchers	33.46%	17.27x
Texas Off-Roading	0.20%	17.26x
Motorsport Equipment	8.95%	15.89x
Car Enthusiasts	12.94%	15.25x
Auto Enthusiast Information Researchers	14.57%	14.74x

Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Online Auto Shoppers audience to the internet population.

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male