Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 53.14% 39.41x
Auto Repair Researchers 49.22% 38.58x
Used Car Shoppers 53.64% 33.11x
Car Buyers 32.72% 29.53x
Nissan Vehicle Shoppers 38.74% 27.77x
Classic Car Shoppers 37.02% 27.49x
GMC Vehicle Shopper 39.00% 26.53x
Automotive Safety Researchers 32.95% 24.92x
Cadillac Vehicle Shoppers 42.05% 24.91x
Automotive Auctions Enthusiasts 47.10% 24.11x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.46x
Maurices 0.07% 1.20x
Carhartt 0.32% 1.13x
Zumiez 0.03% 1.08x
The Childrens Place 0.05% 1.08x
Hollister 0.02% 1.08x
American Eagle Outfitters 0.03% 1.06x
Buckle 0.04% 1.06x
White House Black Market 0.03% 1.03x
Lane Bryant 0.03% 1.03x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is oldcaronline.com.

Website Composition Index
oldcaronline.com 1.04% 36.18x
autabuy.com 1.89% 33.45x
superchevy.com 1.33% 33.29x
pickuptrucks.com 1.11% 32.84x
gatewayclassiccars.com 4.08% 30.75x
andysautosport.com 2.14% 30.66x
carsoup.com 1.64% 30.04x
treperformance.com 1.40% 29.90x
hellcat.org 1.08% 29.68x
allcollectorcars.com 2.59% 29.18x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.11% 25.15x
Car Shopping 25.05% 23.07x
Auto Body Upkeep & Repair Researchers 0.20% 20.42x
Trucking 2.52% 17.57x
Classic Car Purchase Researchers 25.43% 17.13x
Motorsport Equipment 2.50% 16.13x
Auto Enthusiast Information Researchers 5.44% 14.73x
Car Enthusiasts 8.07% 13.91x
Auto Tires & Parts Repair Researchers 0.09% 13.63x
Classic Car Enthusiasts 12.92% 13.05x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male