Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 92.75% 61.84x
Mercedes-Benz Vehicle Shoppers 31.45% 40.46x
Volkswagen Vehicle Shopper 22.30% 40.08x
Auto Show Enthusiasts 26.50% 38.91x
Aftermarket Accessories Shoppers 38.36% 38.85x
Classic Car Shoppers 48.72% 35.99x
Kia Vehicle Shoppers 22.02% 35.48x
Automotive Safety Researchers 35.72% 34.72x
Dodge Vehicle Shoppers 34.49% 33.20x
Audi Vehicle Shoppers 36.01% 33.17x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.14x
Old Navy 0.01% 1.04x
Maurices 0.01% 0.76x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is auto.com.

Website Composition Index
auto.com 1.18% 55.51x
iseecars.com 3.24% 54.63x
autolist.com 12.91% 43.42x
allcollectorcars.com 1.34% 41.71x
autabuy.com 1.65% 37.44x
treperformance.com 1.36% 36.75x
gmfullsize.com 2.08% 35.09x
autoanything.com 1.17% 34.03x
gmtruckclub.com 2.66% 33.91x
smartmotorguide.com 6.97% 33.62x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 8.34% 27.54x
Car Keys, Locks & Remotes 0.06% 24.38x
Trucking 1.03% 20.40x
Classic Car Purchase Researchers 20.72% 19.58x
Auto Enthusiast Information Researchers 4.72% 18.36x
Auto Body Upkeep & Repair Researchers 0.07% 18.07x
Motorsport Equipment 1.59% 16.90x
Garden Power Equipment 1.73% 14.73x
Classic Car Enthusiasts 12.18% 14.72x
Recreational Motor Sport Enthusiasts 0.87% 14.19x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male