Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 3 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 63.08% 38.23x
Auto Repair Researchers 53.53% 34.46x
Car Buyers 47.04% 31.24x
Used Car Shoppers 51.83% 29.59x
Jaguar Vehicle Shoppers 39.57% 23.19x
Car Collector Enthusiasts 35.94% 22.69x
Ford Mustang Enthusiasts 34.61% 22.41x
Jeep Vehicle Shoppers 34.46% 22.25x
Car Enthusiasts 32.18% 21.67x
Corvette Enthusiasts 33.05% 21.50x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.53x
Belk 0.02% 1.49x
Hollister 0.02% 1.20x
LL Bean 0.01% 1.17x
Chicos 0.05% 1.14x
Carhartt 0.23% 1.13x
Lorna Jane 0.01% 1.13x
Lane Bryant 0.04% 1.10x
Dressbarn 0.04% 1.04x
Charlotte Russe 0.02% 1.02x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.27% 72.21x
fossilcars.com 1.02% 68.98x
vanguardmotorsales.com 1.23% 61.74x
gatewayclassiccars.com 3.18% 61.49x
mautofied.com 1.07% 60.93x
oldcaronline.com 2.22% 60.86x
thecarconnection.com 12.28% 56.29x
hellcat.org 1.11% 53.81x
myclassicgarage.com 1.40% 53.69x
allcollectorcars.com 1.80% 53.66x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 26.49% 28.68x
Motorcycles & Snowmobiles 7.24% 20.43x
Classic Car Purchase Researchers 25.65% 19.25x
Car Keys, Locks & Remotes 11.08% 18.41x
Auto Body Upkeep & Repair Researchers 7.58% 17.93x
Texas Off-Roading 0.22% 17.61x
Auto Enthusiast Information Researchers 13.33% 17.08x
Car Enthusiasts 12.04% 16.45x
Motorsport Equipment 8.22% 16.42x
Rural Living 0.26% 16.41x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male