Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 5 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 62.84% 33.70x
Auto Repair Researchers 54.69% 31.33x
Used Car Shoppers 51.57% 28.62x
Car Buyers 44.69% 26.96x
Nissan Vehicle Shoppers 41.32% 26.80x
Classic Car Shoppers 45.12% 25.77x
Ford Vehicle Shoppers 35.97% 23.50x
GMC Vehicle Shopper 38.49% 22.86x
Cadillac Vehicle Shoppers 39.69% 22.53x
Jaguar Vehicle Shoppers 39.75% 22.38x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.24x
Carhartt 0.33% 1.24x
Belk 0.01% 1.23x
Aeropostale 0.06% 1.21x
Talbots 0.03% 1.10x
Journeys 0.10% 1.10x
Eddie Bauer 0.02% 1.10x
Chicos 0.05% 1.10x
Mens Wearhouse 0.06% 1.07x
Lane Bryant 0.03% 1.05x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is oldcaronline.com.

Website Composition Index
oldcaronline.com 1.05% 32.72x
autopartswarehouse.com 1.06% 32.07x
erepairables.com 2.61% 29.18x
myclassicgarage.com 1.02% 29.10x
auction123.com 2.52% 28.25x
ridesafely.com 1.35% 28.16x
corvetteactioncenter.com 1.10% 27.57x
dieselpowerproducts.com 1.57% 27.08x
lowmileageparts.com 2.29% 27.03x
obd-codes.com 1.02% 26.72x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 28.63% 19.85x
Car Keys, Locks & Remotes 7.87% 17.19x
Texas Off-Roading 0.12% 16.50x
Auto Body Upkeep & Repair Researchers 3.80% 16.36x
Auto Tires & Parts Repair Researchers 2.36% 15.65x
Classic Car Purchase Researchers 26.23% 15.48x
Motorsport Equipment 6.33% 14.89x
Rural Living 0.08% 14.85x
Auto Enthusiast Information Researchers 10.08% 14.76x
Trucking 8.22% 14.60x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male