ONLINE AUTO SHOPPERS

Audience Size: 2.9 Million Devices

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Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Online Auto Shoppers audience.

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest	Composition	Index
In-Market Car Shoppers	65.82%	36.71x
Auto Repair Researchers	56.63%	33.58x
Car Buyers	49.75%	30.73x
Used Car Shoppers	54.15%	28.56x
Automotive Industry	35.58%	22.88x
Car Collector Enthusiasts	36.59%	22.16x
Jaguar Vehicle Shoppers	40.07%	22.12x
Ford Mustang Enthusiasts	36.04%	21.21x
Car Enthusiasts	33.14%	21.15x
Jeep Vehicle Shoppers	36.88%	21.07x

Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.

Index: A comparison of the Online Auto Shoppers audience to the internet population.

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Belk.

Location	Composition	Index
Belk	0.02%	1.61x
Carhartt	0.19%	1.17x
Kate Spade	0.02%	1.13x
Ralph Lauren	0.01%	1.11x
Dressbarn	0.04%	1.10x
Lorna Jane	0.00%	1.10x
Lane Bryant	0.03%	1.07x
Old Navy	0.05%	1.00x
Journeys	0.02%	1.00x
Hollister	0.01%	0.99x

Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.

Index: A comparison of the Online Auto Shoppers audience to the internet population.

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is carsforsale.com.

Website	Composition	Index
carsforsale.com	0.59%	103.68x
horsepowerfreaks.com	0.52%	94.71x
classiccardeals.com	0.29%	88.02x
westcoastcorvette.com	0.25%	82.67x
rkmotorscharlotte.com	0.33%	82.19x
prestigemotorcar.com	0.15%	81.23x
gmpperformance.com	0.21%	79.95x
thevettenet.com	0.26%	79.80x
usedcarsgroup.com	0.66%	78.67x
redlinemotive.com	0.14%	77.82x

Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.

Index: A comparison of the Online Auto Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity	Composition	Index
Car Shopping	26.29%	28.90x
Motorcycles & Snowmobiles	6.83%	20.12x
Classic Car Purchase Researchers	24.90%	19.70x
Car Keys, Locks & Remotes	10.78%	18.46x
Auto Body Upkeep & Repair Researchers	7.75%	17.20x
Auto Enthusiast Information Researchers	13.29%	17.18x
Rural Living	0.27%	17.00x
Texas Off-Roading	0.21%	16.75x
Car Enthusiasts	12.15%	16.38x
Motorsport Equipment	8.22%	16.33x

Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Online Auto Shoppers audience to the internet population.

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age and income brackets.

Age

55-64

Income

$25,000-$49,999