Dstillery Audiences

ONLINE AUTO SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Online Auto Shoppers Audience

Below you'll find more information about the Online Auto Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Online Auto Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Auto Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Auto Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 63.12% 35.01x
Auto Repair Researchers 51.39% 31.95x
Car Buyers 44.16% 28.97x
Used Car Shoppers 50.63% 27.44x
Jaguar Vehicle Shoppers 38.89% 21.74x
Car Collector Enthusiasts 34.61% 21.24x
Ford Mustang Enthusiasts 33.12% 21.13x
Jeep Vehicle Shoppers 33.82% 20.74x
Car Enthusiasts 30.25% 20.37x
Automotive Service Professionals 36.69% 19.92x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Interest attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Auto Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Auto Shoppers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.53x
Belk 0.02% 1.49x
LL Bean 0.01% 1.32x
Express Outlets 0.00% 1.30x
Chicos 0.05% 1.26x
Carhartt 0.15% 1.18x
Mens Wearhouse 0.25% 1.11x
Jos A. Bank Clothiers 0.16% 1.10x
Talbots 0.05% 1.09x
Aeropostale 0.02% 1.08x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Location attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Auto Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Auto Shoppers audience is gatewayclassiccars.com.

Website Composition Index
gatewayclassiccars.com 2.54% 61.84x
oldcaronline.com 2.04% 57.32x
myclassicgarage.com 1.39% 53.90x
allcollectorcars.com 1.72% 52.54x
hellcat.org 1.09% 52.49x
oldride.com 2.49% 50.36x
procharger.com 1.49% 50.10x
nada.com 1.19% 49.83x
carmonkeys.com 2.14% 49.61x
auction123.com 4.16% 49.08x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Web attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Auto Shoppers audience is Car Shopping.

Content Affinity Composition Index
Car Shopping 23.75% 27.73x
Motorcycles & Snowmobiles 6.92% 19.84x
Classic Car Purchase Researchers 25.38% 18.66x
Auto Body Upkeep & Repair Researchers 7.03% 18.35x
Car Keys, Locks & Remotes 10.33% 18.29x
Texas Off-Roading 0.21% 17.65x
Rural Living 0.23% 17.63x
Auto Tires & Parts Repair Researchers 5.34% 17.05x
Auto Enthusiast Information Researchers 12.22% 16.83x
Car Enthusiasts 10.99% 16.39x
Composition Percentage: The overlap percentage between the Online Auto Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Auto Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Auto Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male