Dstillery Audiences

ONLINE BANK RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Online Bank Researchers Audience

Below you'll find more information about the Online Bank Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Online Bank Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Bank Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Bank Researchers audience is Online Legal Document Service Researchers.

Interest Composition Index
Online Legal Document Service Researchers 28.88% 24.19x
Credit Card Researchers 28.77% 23.79x
Personal Investment Researchers 27.72% 22.24x
Tax Policy Researchers 25.75% 21.96x
Tax Filers 22.97% 21.64x
Venture Capitalists 23.81% 21.55x
Legal Help Seekers 25.95% 20.67x
Accounting & CPA Continuing Education Researchers 28.15% 20.67x
Ride Share Drivers 24.57% 20.48x
Mobile Phone Purchase Intenders 26.58% 20.38x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Interest attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Bank Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Bank Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.39x
Mens Wearhouse 0.47% 1.25x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Location attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Bank Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Bank Researchers audience is pymnts.com.

Website Composition Index
pymnts.com 2.12% 39.62x
mpamag.com 1.17% 39.39x
thecollegeinvestor.com 1.59% 38.21x
aarons.com 1.71% 37.65x
asktrim.com 2.60% 37.38x
etf.com 1.18% 35.97x
hrblock.com 4.78% 35.73x
spindices.com 1.21% 34.07x
finsmes.com 1.27% 33.08x
bettercreditblog.org 1.12% 31.37x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Web attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Bank Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.88% 18.85x
Writing Resources 3.12% 15.91x
Retail Industry News 1.61% 15.07x
Work Productivity 3.48% 14.89x
Personal Finance Researchers 9.41% 14.68x
Low Budget Shoppers 2.06% 14.41x
Mobile Phone Networks 3.67% 13.62x
Mortgages & Insurance 8.09% 13.33x
Real Estate Cluster 1.89% 13.18x
Startup Investment 9.30% 13.13x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Content Affinity attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Bank Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male