Explore the Online Bank Researchers Audience
Below you'll find more information about the Online Bank Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Bank Researchers audience.
INTERESTS
The Online Bank Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Bank Researchers audience is Online Legal Document Service Researchers.
| Interest | Composition | Index |
| Online Legal Document Service Researchers | 27.17% | 18.19x |
| Credit Score Researchers | 27.64% | 17.58x |
| Credit Card Researchers | 27.68% | 17.49x |
| Personal Investment Researchers | 24.84% | 16.90x |
| Business Incorporating & LLC Filing Researchers | 25.95% | 16.51x |
| Mobile Phone Purchase Intenders | 25.38% | 16.48x |
| Accounting & CPA Continuing Education Researchers | 25.54% | 16.47x |
| Tax Policy Researchers | 24.18% | 16.34x |
| Legal Help Seekers | 25.76% | 16.20x |
| Ride Share Drivers | 23.65% | 15.74x |
Composition Percentage:
The overlap percentage between the Online Bank Researchers audience and the Interest attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
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APPAREL RETAILERS
The Online Bank Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Bank Researchers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.03% | 2.19x |
| Intermix | 0.02% | 2.00x |
| Everlane | 0.01% | 1.94x |
| Topshop | 0.03% | 1.90x |
| Bonobos | 0.09% | 1.58x |
| Madewell | 0.05% | 1.51x |
| Urban Outfitters | 0.07% | 1.49x |
| REI | 0.03% | 1.49x |
| Jos A. Bank Clothiers | 0.44% | 1.39x |
| Johnston and Murphy | 0.20% | 1.37x |
Composition Percentage:
The overlap percentage between the Online Bank Researchers audience and the Location attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
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WEBSITES
The Online Bank Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Bank Researchers audience is pymnts.com.
| Website | Composition | Index |
| pymnts.com | 1.66% | 33.13x |
| mpamag.com | 1.11% | 31.79x |
| asktrim.com | 2.67% | 31.64x |
| aarons.com | 1.43% | 30.71x |
| thecollegeinvestor.com | 1.28% | 30.46x |
| hrblock.com | 4.00% | 30.26x |
| freddiemac.com | 2.15% | 27.23x |
| finsmes.com | 1.28% | 27.01x |
| finra.org | 2.35% | 26.59x |
| americanbanker.com | 2.09% | 25.43x |
Composition Percentage:
The overlap percentage between the Online Bank Researchers audience and the Web attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Bank Researchers audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.39% | 20.27x |
| Survey Websites | 0.14% | 15.31x |
| Institutional Investing | 1.54% | 14.41x |
| Writing Resources | 2.46% | 13.62x |
| Work Productivity | 1.83% | 13.19x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.10% | 12.51x |
| Personal Finance Researchers | 7.56% | 12.45x |
| Low Budget Shoppers | 1.83% | 11.73x |
| General Interest | 0.22% | 11.67x |
| Mobile Phone Networks | 3.59% | 11.60x |
Composition Percentage:
The overlap percentage between the Online Bank Researchers audience and the Content Affinity attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
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DEMOGRAPHICS
The Online Bank Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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