Explore the Online Bank Researchers Audience
Below you'll find more information about the Online Bank Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Online Bank Researchers audience.
INTERESTS
The Online Bank Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Bank Researchers audience is High End TV Shoppers.
| Interest | Composition | Index |
| High End TV Shoppers | 10.54% | 32.98x |
| Career Focused Individuals | 12.05% | 32.93x |
| Finance Continuing Education Researchers | 13.25% | 32.63x |
| Business Incorporating & LLC Filing Researchers | 20.18% | 32.49x |
| Credit Score Researchers | 15.96% | 31.89x |
| Venture Capitalists | 15.36% | 31.84x |
| Business Decision Makers | 10.24% | 31.06x |
| Camera Review Readers | 8.73% | 31.03x |
| Mobile Phone Comparison Shoppers | 9.34% | 30.76x |
| Personal Investment Researchers | 13.25% | 30.66x |
Composition Percentage:
The overlap percentage between the Online Bank Researchers audience and the Interest attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
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APPAREL RETAILERS
The Online Bank Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Bank Researchers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.09% | 4.36x |
| The Childrens Place | 0.01% | 1.29x |
| Victoria's Secret | 0.01% | 1.24x |
| Maurices | 0.01% | 1.14x |
| Carhartt | 0.06% | 0.40x |
Composition Percentage:
The overlap percentage between the Online Bank Researchers audience and the Location attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
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WEBSITES
The Online Bank Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Bank Researchers audience is chimebank.com.
| Website | Composition | Index |
| chimebank.com | 1.26% | 24.67x |
| crunchbase.com | 1.09% | 18.10x |
| rothira.com | 1.14% | 16.62x |
| journalofaccountancy.com | 1.27% | 14.68x |
| creditcards.com | 1.18% | 14.39x |
| oberlo.com | 1.17% | 13.63x |
| fitsmallbusiness.com | 4.23% | 13.27x |
| nerdwallet.com | 21.28% | 13.21x |
| valuepenguin.com | 1.41% | 12.92x |
| fundera.com | 1.01% | 12.65x |
Composition Percentage:
The overlap percentage between the Online Bank Researchers audience and the Web attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Bank Researchers audience is Mortgages & Insurance.
| Content Affinity | Composition | Index |
| Mortgages & Insurance | 3.61% | 21.18x |
| Survey Websites | 0.03% | 18.87x |
| Finance & Accounting Cluster | 8.13% | 14.70x |
| Private Aviation | 2.71% | 14.56x |
| General Interest | 0.08% | 13.93x |
| Environmentally Friendly Cars | 0.02% | 12.75x |
| Space & National Security | 2.11% | 12.74x |
| Personal Investment & Advisor Researchers | 2.71% | 12.48x |
| Career Cluster A | 7.53% | 12.34x |
| Writing Resources | 0.72% | 12.20x |
Composition Percentage:
The overlap percentage between the Online Bank Researchers audience and the Content Affinity attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
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DEMOGRAPHICS
The Online Bank Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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