Dstillery Audiences

ONLINE BANK RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Online Bank Researchers Audience

Below you'll find more information about the Online Bank Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Online Bank Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Bank Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Bank Researchers audience is Crypto Market Investors.

Interest Composition Index
Crypto Market Investors 18.55% 9.99x
Personal Investment Researchers 14.94% 9.55x
Credit Score Researchers 17.18% 9.52x
Venture Capitalists 17.28% 9.40x
Online Legal Document Service Researchers 13.21% 9.29x
Mobile Phone Purchase Intenders 16.83% 8.94x
Finance Continuing Education Researchers 14.69% 8.90x
Business Filing Researchers 14.61% 8.81x
Business Incorporating & LLC Filing Researchers 17.82% 8.79x
Employee Management & HR Researchers 16.37% 8.62x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Interest attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Bank Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Bank Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.51x
Chicos 0.01% 1.45x
Lane Bryant 0.01% 1.37x
American Eagle Outfitters 0.01% 1.31x
Express 0.01% 1.28x
Journeys 0.02% 1.22x
Banana Republic 0.01% 1.22x
Old Navy 0.02% 1.18x
White House Black Market 0.01% 1.17x
Mens Wearhouse 0.01% 1.13x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Location attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Bank Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Bank Researchers audience is nerdwallet.com.

Website Composition Index
nerdwallet.com 12.40% 12.45x
fitsmallbusiness.com 2.36% 12.18x
extendoffice.com 1.61% 11.18x
intuit.com 2.62% 11.16x
taxfoundation.org 1.49% 11.05x
hubspot.com 2.50% 10.34x
pymnts.com 2.52% 10.27x
investmentnews.com 1.11% 10.26x
globenewswire.com 2.17% 10.12x
onsmash.com 1.29% 10.10x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Web attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Bank Researchers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.13% 13.56x
Institutional Investing 0.40% 10.48x
Assorted Topics (Business Support ToolsForm Templates) 0.08% 8.92x
General Interest 0.04% 8.39x
Work Productivity 0.54% 8.26x
Mortgages & Insurance 1.57% 7.67x
Business News & Information Readers 1.50% 7.42x
Writing Resources 0.35% 7.36x
Startup Investment 1.62% 7.33x
Real Estate Cluster 0.35% 7.31x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Content Affinity attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Bank Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male