Dstillery Audiences

ONLINE BANK RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Online Bank Researchers Audience

Below you'll find more information about the Online Bank Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Bank Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Bank Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Bank Researchers audience is Online Legal Document Service Researchers.

Interest Composition Index
Online Legal Document Service Researchers 27.17% 18.19x
Credit Score Researchers 27.64% 17.58x
Credit Card Researchers 27.68% 17.49x
Personal Investment Researchers 24.84% 16.90x
Business Incorporating & LLC Filing Researchers 25.95% 16.51x
Mobile Phone Purchase Intenders 25.38% 16.48x
Accounting & CPA Continuing Education Researchers 25.54% 16.47x
Tax Policy Researchers 24.18% 16.34x
Legal Help Seekers 25.76% 16.20x
Ride Share Drivers 23.65% 15.74x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Interest attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Bank Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Bank Researchers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.19x
Intermix 0.02% 2.00x
Everlane 0.01% 1.94x
Topshop 0.03% 1.90x
Bonobos 0.09% 1.58x
Madewell 0.05% 1.51x
Urban Outfitters 0.07% 1.49x
REI 0.03% 1.49x
Jos A. Bank Clothiers 0.44% 1.39x
Johnston and Murphy 0.20% 1.37x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Location attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Bank Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Bank Researchers audience is pymnts.com.

Website Composition Index
pymnts.com 1.66% 33.13x
mpamag.com 1.11% 31.79x
asktrim.com 2.67% 31.64x
aarons.com 1.43% 30.71x
thecollegeinvestor.com 1.28% 30.46x
hrblock.com 4.00% 30.26x
freddiemac.com 2.15% 27.23x
finsmes.com 1.28% 27.01x
finra.org 2.35% 26.59x
americanbanker.com 2.09% 25.43x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Web attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Bank Researchers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.39% 20.27x
Survey Websites 0.14% 15.31x
Institutional Investing 1.54% 14.41x
Writing Resources 2.46% 13.62x
Work Productivity 1.83% 13.19x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 12.51x
Personal Finance Researchers 7.56% 12.45x
Low Budget Shoppers 1.83% 11.73x
General Interest 0.22% 11.67x
Mobile Phone Networks 3.59% 11.60x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Content Affinity attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Bank Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male