Dstillery Audiences

ONLINE BANK RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Online Bank Researchers Audience

Below you'll find more information about the Online Bank Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Online Bank Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Bank Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Bank Researchers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 10.54% 32.98x
Career Focused Individuals 12.05% 32.93x
Finance Continuing Education Researchers 13.25% 32.63x
Business Incorporating & LLC Filing Researchers 20.18% 32.49x
Credit Score Researchers 15.96% 31.89x
Venture Capitalists 15.36% 31.84x
Business Decision Makers 10.24% 31.06x
Camera Review Readers 8.73% 31.03x
Mobile Phone Comparison Shoppers 9.34% 30.76x
Personal Investment Researchers 13.25% 30.66x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Interest attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Bank Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Bank Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.09% 4.36x
The Childrens Place 0.01% 1.29x
Victoria's Secret 0.01% 1.24x
Maurices 0.01% 1.14x
Carhartt 0.06% 0.40x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Location attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Bank Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Bank Researchers audience is chimebank.com.

Website Composition Index
chimebank.com 1.26% 24.67x
crunchbase.com 1.09% 18.10x
rothira.com 1.14% 16.62x
journalofaccountancy.com 1.27% 14.68x
creditcards.com 1.18% 14.39x
oberlo.com 1.17% 13.63x
fitsmallbusiness.com 4.23% 13.27x
nerdwallet.com 21.28% 13.21x
valuepenguin.com 1.41% 12.92x
fundera.com 1.01% 12.65x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Web attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Bank Researchers audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 3.61% 21.18x
Survey Websites 0.03% 18.87x
Finance & Accounting Cluster 8.13% 14.70x
Private Aviation 2.71% 14.56x
General Interest 0.08% 13.93x
Environmentally Friendly Cars 0.02% 12.75x
Space & National Security 2.11% 12.74x
Personal Investment & Advisor Researchers 2.71% 12.48x
Career Cluster A 7.53% 12.34x
Writing Resources 0.72% 12.20x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Content Affinity attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Bank Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male