Dstillery Audiences

ONLINE BANK RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Online Bank Researchers Audience

Below you'll find more information about the Online Bank Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Online Bank Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Bank Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Bank Researchers audience is Crypto Market Investors.

Interest Composition Index
Crypto Market Investors 16.68% 11.16x
Personal Investment Researchers 12.20% 10.47x
Venture Capitalists 14.70% 10.29x
Mobile Phone Purchase Intenders 15.91% 10.26x
Finance Continuing Education Researchers 12.03% 9.89x
Real Estate Decision Makers 13.48% 9.84x
Credit Score Researchers 13.39% 9.53x
Telemedicine Content Readers 7.31% 9.34x
2020 Holiday Season Sale News Researchers 9.13% 9.29x
Online Legal Document Service Researchers 11.48% 9.11x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Interest attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Bank Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Bank Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.47x
Victoria's Secret 0.02% 1.18x
The Childrens Place 0.01% 1.12x
Journeys 0.01% 1.01x
Carhartt 0.09% 0.91x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Location attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Bank Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Bank Researchers audience is nerdwallet.com.

Website Composition Index
nerdwallet.com 6.02% 13.76x
fitsmallbusiness.com 1.05% 12.76x
pymnts.com 1.80% 12.08x
intuit.com 1.32% 11.86x
bankmobilevibe.com 1.02% 11.06x
boostmobile.com 1.51% 10.91x
streetinsider.com 2.79% 10.83x
hubspot.com 1.05% 10.39x
globenewswire.com 1.04% 10.37x
businesswire.com 2.10% 10.32x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Web attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Bank Researchers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.07% 17.23x
Institutional Investing 0.16% 11.24x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 10.76x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 9.67x
Mortgages & Insurance 1.00% 9.63x
Texas Sporting & Outdoors Cluster 0.02% 9.07x
Scuba Diving 0.01% 8.51x
Business News & Information Readers 0.68% 8.42x
Real Estate Cluster 0.24% 8.35x
General Interest 0.02% 8.25x
Composition Percentage: The overlap percentage between the Online Bank Researchers audience and the Content Affinity attribute.
Index: A comparison of the Online Bank Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Bank Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male