Dstillery Audiences

ONLINE CALCULATOR USERS

Audience Size: 3.3 Million Devices

Explore the Online Calculator Users Audience

Below you'll find more information about the Online Calculator Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Calculator Users audience.

Dstillery Crafted Audiences

INTERESTS

The Online Calculator Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Calculator Users audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 35.45% 42.85x
First Aid Researchers 36.06% 42.66x
Tutoring Resources Researchers 37.25% 42.17x
Home Buyers 34.97% 40.66x
Tax Filers 32.53% 40.35x
Hardware Shoppers 31.52% 40.18x
Ink & Toner Shoppers 37.01% 39.58x
Credit Score Researchers 37.94% 38.98x
Realtors & Real Estate Researchers 30.06% 38.90x
Casual Dining Restaurant Researchers 30.12% 38.77x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Interest attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Calculator Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Calculator Users audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.51x
Bonobos 0.05% 1.35x
Patagonia 0.02% 1.29x
Urban Outfitters 0.04% 1.24x
Mens Wearhouse 0.44% 1.24x
Ann Taylor 0.02% 1.21x
Armani 0.04% 1.18x
Johnston and Murphy 0.10% 1.18x
Eddie Bauer 0.01% 1.17x
The North Face 0.02% 1.15x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Location attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Calculator Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Calculator Users audience is calculator.net.

Website Composition Index
calculator.net 10.07% 87.60x
calculatorsoup.com 1.05% 74.79x
socratic.org 1.20% 74.17x
capterra.com 1.13% 53.28x
amortization-calc.com 3.77% 50.49x
mycalculators.com 1.06% 49.99x
financialmentor.com 1.63% 49.57x
coolmath-games.com 5.03% 48.69x
bestparking.com 1.12% 48.64x
lexisnexis.com 1.48% 47.89x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Web attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Calculator Users audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 24.22x
Parenting & Nutrition 0.10% 23.25x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.64% 19.52x
Home Improvement Contractor 2.04% 18.91x
Washington D.C. Hotels 0.02% 18.89x
Assorted Topics (Cooking, Games, Viral Media) 0.21% 18.26x
Handyman Tools 0.04% 18.14x
Assorted Topics (Business Support ToolsForm Templates) 1.06% 17.52x
Personal Finance Researchers 10.01% 17.21x
Credit Unions & Consumer Protection 0.59% 17.20x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Content Affinity attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Calculator Users audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male