Dstillery Audiences

ONLINE CALCULATOR USERS

Audience Size: 3.9 Million Devices

Explore the Online Calculator Users Audience

Below you'll find more information about the Online Calculator Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Online Calculator Users audience.

Dstillery Crafted Audiences

INTERESTS

The Online Calculator Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Calculator Users audience is Home Buyers.

Interest Composition Index
Home Buyers 36.62% 30.79x
Tutoring Resources Researchers 39.32% 30.47x
First Aid Researchers 36.83% 30.08x
Ink & Toner Shoppers 39.04% 29.31x
Credit Score Researchers 38.46% 28.65x
Sporting Goods Shoppers 34.36% 28.35x
Promotional Products Purchasers 40.98% 28.10x
Self Storage Shoppers 37.14% 27.82x
Work Hard, Play Hard Travelers 21.17% 27.13x
Hardware Shoppers 30.65% 26.55x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Interest attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Calculator Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Calculator Users audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 1.43x
Kate Spade 0.02% 1.40x
Ann Taylor 0.01% 1.26x
Jos A. Bank Clothiers 0.03% 1.24x
Urban Outfitters 0.02% 1.23x
J. Crew 0.03% 1.21x
Gap 0.05% 1.21x
Banana Republic 0.05% 1.18x
Coach 0.03% 1.17x
Lululemon 0.02% 1.17x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Location attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Calculator Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Calculator Users audience is calculator.net.

Website Composition Index
calculator.net 2.86% 56.95x
amortization-calc.com 1.67% 52.17x
coolmath-games.com 2.00% 42.29x
pokemondb.net 1.32% 38.11x
findthecompany.com 1.57% 36.87x
hyatt.com 3.70% 36.77x
mensfitness.com 1.30% 36.50x
coursehero.com 1.65% 36.02x
dingit.tv 2.77% 35.00x
americanbar.org 1.12% 34.36x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Web attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Calculator Users audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 32.16x
Parenting & Nutrition 0.04% 26.99x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 22.38x
ISPs & Local Services 0.04% 21.36x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.36% 20.79x
Home Improvement Contractor 0.99% 20.64x
Cars, Travel & Food 0.33% 18.39x
Rural Living 0.10% 17.35x
Content Streamers & Downloaders 0.05% 17.24x
Personal Finance Researchers 6.63% 17.03x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Content Affinity attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Calculator Users audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male