Dstillery Audiences

ONLINE CALCULATOR USERS

Audience Size: 4.4 Million Devices

Explore the Online Calculator Users Audience

Below you'll find more information about the Online Calculator Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Online Calculator Users audience.

Dstillery Crafted Audiences

INTERESTS

The Online Calculator Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Calculator Users audience is Home Buyers.

Interest Composition Index
Home Buyers 39.10% 20.52x
Tutoring Resources Researchers 37.49% 20.40x
First Aid Researchers 36.45% 19.86x
Ink & Toner Shoppers 39.03% 19.69x
Promotional Products Purchasers 38.41% 19.48x
Credit Score Researchers 38.32% 19.13x
Self Storage Shoppers 39.31% 19.11x
Sporting Goods Shoppers 32.96% 18.80x
Internet Speed Testers 36.13% 18.78x
Work Hard, Play Hard Travelers 32.42% 18.28x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Interest attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Calculator Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Calculator Users audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.34x
American Apparel 0.02% 1.28x
Madewell 0.02% 1.27x
Zara 0.02% 1.26x
Talbots 0.03% 1.25x
Urban Outfitters 0.03% 1.25x
REI 0.01% 1.23x
Lululemon 0.04% 1.21x
Ann Taylor 0.01% 1.20x
Chicos 0.05% 1.19x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Location attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Calculator Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Calculator Users audience is calculator.net.

Website Composition Index
calculator.net 2.04% 44.78x
amortization-calc.com 1.30% 42.55x
coolmath-games.com 1.47% 33.36x
findthecompany.com 1.16% 29.80x
hyatt.com 2.54% 29.10x
coursehero.com 1.15% 28.24x
dingit.tv 1.74% 27.91x
streamfare.com 1.64% 27.57x
insurancejournal.com 1.07% 27.13x
lifed.com 2.15% 26.92x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Web attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Calculator Users audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 21.91x
Parenting & Nutrition 0.03% 20.74x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 18.76x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.24% 16.26x
Home Improvement Contractor 0.70% 16.08x
ISPs & Local Services 0.03% 15.98x
Cars, Travel & Food 0.25% 14.37x
Rural Living 0.08% 13.93x
Personal Finance Researchers 5.28% 13.54x
Content Streamers & Downloaders 0.03% 13.44x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Content Affinity attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Calculator Users audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male