Dstillery Audiences

ONLINE CALCULATOR USERS

Audience Size: 3.1 Million Devices

Explore the Online Calculator Users Audience

Below you'll find more information about the Online Calculator Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Calculator Users audience.

Dstillery Crafted Audiences

INTERESTS

The Online Calculator Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Calculator Users audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 38.12% 31.21x
First Aid Researchers 38.48% 30.27x
Sporting Goods Shoppers 36.94% 29.87x
Home Buyers 35.55% 29.80x
Promotional Products Purchasers 37.37% 29.69x
Ink & Toner Shoppers 38.88% 28.76x
Credit Score Researchers 39.03% 28.55x
Hardware Shoppers 33.51% 28.19x
Casual Dining Restaurant Researchers 31.73% 28.08x
Tax Filers 34.06% 27.88x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Interest attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Calculator Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Calculator Users audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.52x
Bonobos 0.09% 1.40x
White House Black Market 0.34% 1.31x
Topshop 0.02% 1.27x
Mens Wearhouse 0.53% 1.26x
Supreme 0.01% 1.25x
Johnston and Murphy 0.37% 1.22x
REI 0.02% 1.20x
Madewell 0.04% 1.16x
Buckle 0.23% 1.14x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Location attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Calculator Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Calculator Users audience is calculator.net.

Website Composition Index
calculator.net 6.99% 58.09x
amortization-calc.com 3.20% 43.48x
financialmentor.com 1.24% 38.43x
coolmath-games.com 3.69% 35.85x
lexisnexis.com 1.13% 35.23x
motherearthnews.com 1.21% 34.84x
thomasnet.com 1.26% 34.77x
pokemondb.net 2.53% 33.25x
starwoodhotels.com 1.36% 33.22x
mugshots.com 1.13% 32.90x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Web attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Calculator Users audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 24.36x
Parenting & Nutrition 0.09% 23.69x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.61% 18.34x
Assorted Topics (Cooking, Games, Viral Media) 0.20% 18.13x
Home Improvement Contractor 1.85% 18.09x
ISPs & Local Services 0.08% 16.57x
Washington D.C. Hotels 0.02% 16.26x
Handyman Tools 0.03% 16.23x
Home Printing 0.62% 15.95x
Rural Living 0.15% 15.90x
Composition Percentage: The overlap percentage between the Online Calculator Users audience and the Content Affinity attribute.
Index: A comparison of the Online Calculator Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Calculator Users audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male