Dstillery Audiences

ONLINE DATERS

Audience Size: 1.8 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 23.59% 34.81x
Readers of Buddhist Content 28.56% 33.03x
Essential Oils Enthusiasts 0.31% 31.07x
Kitchen & Bathroom Remodelers 18.90% 30.15x
Parents with Kids 21.06% 29.34x
Involved Parents 24.24% 29.14x
Bargain Shopping Researchers 13.96% 28.46x
Healthy Snacks Shoppers 20.66% 27.43x
Adult Acne Sufferers 24.40% 26.90x
Intimates Shoppers 23.22% 26.74x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Maurices.

Location Composition Index
Maurices 0.04% 1.47x
Hollister 0.01% 1.42x
American Eagle Outfitters 0.02% 1.41x
Old Navy 0.03% 1.36x
Aeropostale 0.02% 1.30x
Buckle 0.02% 1.28x
Gap 0.02% 1.26x
Gymboree 0.01% 1.25x
Dressbarn 0.01% 1.23x
Carhartt 0.19% 1.19x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is vixendaily.com.

Website Composition Index
vixendaily.com 2.35% 55.92x
anewmode.com 4.19% 53.73x
thinkaloud.net 2.12% 43.62x
richard-t.com 1.14% 40.32x
forgettingfairytales.com 1.14% 39.95x
mothersniche.com 1.01% 39.41x
lovepanky.com 9.59% 39.25x
lovedevani.com 3.09% 38.59x
thedatingdivas.com 5.91% 37.88x
numerologysign.com 1.41% 37.06x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 32.94x
Dating & Relationships 14.91% 31.41x
Scrapbooking & Home Art Projects 5.82% 24.23x
Assorted Topics (Television, Origami, Men's Health) 1.04% 23.50x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.19% 23.36x
Cakes & Sweets 0.75% 21.95x
Teen Hair 1.28% 20.40x
Mommy Bloggers 9.76% 19.95x
Coupons & Family 7.79% 19.74x
Niche Dating Websites 3.90% 19.59x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female