Dstillery Audiences

ONLINE DATERS

Audience Size: 1.2 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Readers of Buddhist Content.

Interest Composition Index
Readers of Buddhist Content 37.97% 51.98x
Online Health Researchers 18.58% 43.32x
Military Families 30.84% 36.02x
Stay-at-Home Parents 32.84% 35.97x
Parents with Kids 32.93% 35.90x
Involved Parents 19.40% 35.52x
Tech-Savvy Moms 24.81% 35.48x
Divorcees 25.85% 34.52x
Mature Parents 31.70% 33.95x
Intimates Shoppers 25.54% 33.00x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Maurices.

Location Composition Index
Maurices 0.04% 1.38x
H&M 0.02% 1.29x
Talbots 0.01% 1.20x
Aeropostale 0.02% 1.17x
Buckle 0.02% 1.14x
LOFT 0.01% 1.13x
Gymboree 0.02% 1.13x
Journeys 0.02% 1.09x
Old Navy 0.02% 1.08x
American Eagle Outfitters 0.01% 1.04x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is vixendaily.com.

Website Composition Index
vixendaily.com 2.11% 91.67x
anewmode.com 3.76% 84.41x
thinkaloud.net 3.36% 82.14x
romantific.com 1.09% 81.89x
attracttheone.com 1.20% 81.53x
hackspirit.com 16.10% 75.06x
forgettingfairytales.com 1.45% 69.69x
lovecatalogue.com 1.28% 69.25x
olubunmimabel.com 1.26% 68.79x
lovedevani.com 4.44% 68.42x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 3.52% 33.83x
Dating & Relationships 18.03% 33.81x
Numerology & Astrology 0.28% 30.82x
Comedy Content 0.36% 29.02x
Scrapbooking & Home Art Projects 5.11% 28.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 27.19x
Assorted Topics (Television, Origami, Men's Health) 0.85% 26.97x
Cakes & Sweets 0.46% 24.34x
Vegans & Animal Welfare 0.17% 23.07x
Yoga & Meditation 0.26% 21.15x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female