Dstillery Audiences

ONLINE DATERS

Audience Size: 3.1 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 33.61% 24.48x
Romantics 47.48% 22.47x
Adult Acne Sufferers 42.68% 22.45x
Women's Fashion Magazine Readers 30.42% 22.28x
Natural and Holistic Health Researchers 40.19% 21.09x
Coupon Researchers 32.32% 20.63x
Yogis 33.05% 20.36x
Misc-Deal Seekers or Coupon Shoppers 28.40% 20.09x
Healthy Snacks Shoppers 33.09% 19.54x
Home Design Enthusiasts 28.84% 19.39x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Belk.

Location Composition Index
Belk 0.02% 1.34x
The North Face 0.03% 1.23x
Urban Outfitters 0.04% 1.14x
Eddie Bauer 0.01% 1.11x
Columbia 0.01% 1.10x
H&M 0.03% 1.10x
REI 0.02% 1.10x
Intermix 0.01% 1.08x
Banana Republic 0.04% 1.05x
Zara 0.02% 1.04x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is anewmode.com.

Website Composition Index
anewmode.com 8.33% 77.71x
lovepanky.com 2.55% 76.23x
whatdomenreallythink.com 1.02% 75.37x
newlovetimes.com 1.76% 73.56x
marsvenus.com 2.27% 69.87x
vixendaily.com 9.58% 69.32x
beautyandtips.com 1.28% 67.77x
getmyhometogether.com 1.18% 63.42x
kasamba.com 1.10% 63.35x
coffeemeetsbagel.com 1.17% 60.87x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 38.18% 23.16x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.29% 21.34x
Scrapbooking & Home Art Projects 9.06% 19.46x
Female Lifestyle Content Readers 6.67% 19.31x
Coupons & Family 12.60% 18.80x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.38% 18.75x
Comedy Content 1.02% 18.62x
Teen Hair 11.27% 17.84x
Mommy Bloggers 8.95% 17.68x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 17.97% 16.91x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female