Explore the Online Daters Audience
Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Online Daters audience.
INTERESTS
The Online Daters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Daters audience is Women's Health Researchers.
| Interest | Composition | Index |
| Women's Health Researchers | 43.74% | 33.62x |
| Women's Fitness Enthusiasts | 42.15% | 33.25x |
| Adult Acne Sufferers | 46.35% | 31.22x |
| Women's Fashion Magazine Readers | 38.97% | 30.78x |
| Teen Content Readers | 45.39% | 30.65x |
| Natural and Holistic Health Researchers | 42.18% | 29.73x |
| Weight Loss Researchers | 40.49% | 29.37x |
| Yogis | 40.90% | 28.40x |
| Orlando Activities Researchers | 35.37% | 28.32x |
| Essential Oils Enthusiasts | 0.07% | 28.07x |
Composition Percentage:
The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
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APPAREL RETAILERS
The Online Daters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Daters audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.11% | 1.48x |
| Jos A. Bank Clothiers | 0.35% | 1.38x |
| Buckle | 0.33% | 1.37x |
| Supreme | 0.01% | 1.36x |
| Mens Wearhouse | 0.58% | 1.32x |
| REI | 0.02% | 1.31x |
| White House Black Market | 0.39% | 1.27x |
| Free People | 0.02% | 1.16x |
| Johnston and Murphy | 0.48% | 1.13x |
| Ann Taylor | 0.03% | 1.11x |
Composition Percentage:
The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
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WEBSITES
The Online Daters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Daters audience is anewmode.com.
| Website | Composition | Index |
| anewmode.com | 6.55% | 51.17x |
| marsvenus.com | 1.05% | 50.75x |
| vixendaily.com | 5.93% | 49.34x |
| eharmony.com | 3.32% | 48.95x |
| keen.com | 2.70% | 48.13x |
| gurl.com | 6.69% | 43.82x |
| mylistoflists.com | 1.26% | 43.33x |
| trimmedandtoned.com | 1.05% | 42.74x |
| gotohoroscope.com | 1.00% | 42.72x |
| tinybuddha.com | 5.50% | 41.53x |
Composition Percentage:
The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.
| Content Affinity | Composition | Index |
| Dating & Relationships | 28.55% | 23.15x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 22.61x |
| Assorted Topics (Television, Origami, Men's Health) | 0.26% | 20.34x |
| Scrapbooking & Home Art Projects | 7.02% | 19.38x |
| Reproductive Health | 4.21% | 18.25x |
| Comedy Content | 0.72% | 18.04x |
| Teen Hair | 6.77% | 17.99x |
| Coupons & Family | 9.58% | 17.96x |
| Mommy Bloggers | 7.96% | 17.93x |
| Female Lifestyle Content Readers | 7.05% | 17.75x |
Composition Percentage:
The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
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DEMOGRAPHICS
The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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