Dstillery Audiences

ONLINE DATERS

Audience Size: 3.4 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 32.60% 23.60x
Romantics 47.83% 22.27x
Adult Acne Sufferers 42.82% 21.73x
Women's Fashion Magazine Readers 29.15% 21.15x
Natural and Holistic Health Researchers 39.70% 19.69x
Coupon Researchers 30.13% 19.30x
Yogis 33.00% 19.29x
Bargain Shopping Researchers 25.98% 19.12x
Misc-Deal Seekers or Coupon Shoppers 26.94% 18.86x
Healthy Snacks Shoppers 31.40% 18.74x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.38x
Lorna Jane 0.01% 1.31x
Columbia 0.01% 1.27x
Urban Outfitters 0.05% 1.23x
Free People 0.02% 1.22x
Eddie Bauer 0.01% 1.16x
The North Face 0.02% 1.15x
Zara 0.02% 1.13x
REI 0.02% 1.10x
LOFT 0.04% 1.09x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is torontosnumber1datedoctor.com.

Website Composition Index
torontosnumber1datedoctor.com 0.36% 103.51x
thedatingtruth.com 0.38% 100.23x
sasstrology.com 0.16% 91.31x
hookingupsmart.com 0.96% 86.50x
getrelationshipsright.com 0.13% 84.54x
ask-oracle.com 0.29% 83.44x
welovedates.com 0.69% 83.10x
datingadviceguru.com 0.52% 80.01x
lovepanky.com 2.58% 79.81x
truelovedates.com 0.53% 78.32x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 38.42% 22.50x
Female Lifestyle Content Readers 5.85% 19.31x
Scrapbooking & Home Art Projects 7.57% 19.17x
Coupons & Family 11.05% 18.79x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.23% 18.75x
Comedy Content 0.97% 18.59x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.36% 18.16x
Mommy Bloggers 7.25% 17.25x
Teen Hair 10.95% 17.11x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 16.27% 16.67x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000