Dstillery Audiences

ONLINE DATERS

Audience Size: 3.4 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 35.53% 30.11x
Women's Fitness Enthusiasts 34.85% 29.67x
Adult Acne Sufferers 40.62% 28.58x
Women's Fashion Magazine Readers 34.87% 28.08x
Coupon Researchers 37.36% 27.88x
Bargain Shopping Researchers 32.59% 27.34x
Natural and Holistic Health Researchers 36.31% 27.18x
Weight Loss Researchers 34.66% 27.04x
Curly Hair Care Shoppers 37.72% 26.73x
Parents with Kids 36.27% 26.61x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.31x
Maurices 0.02% 1.28x
Old Navy 0.02% 1.24x
The Childrens Place 0.01% 1.17x
Journeys 0.01% 1.07x
Carhartt 0.15% 1.04x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is anewmode.com.

Website Composition Index
anewmode.com 8.32% 41.92x
gurl.com 1.10% 41.85x
vixendaily.com 6.19% 41.69x
enkirelations.com 1.47% 40.63x
gardenandtable.net 1.00% 38.13x
lovepanky.com 9.14% 35.77x
fitwirr.com 1.62% 35.23x
dearwendy.com 1.37% 35.21x
youqueen.com 1.07% 34.74x
astrofame.com 1.65% 33.53x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 25.04% 24.41x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 24.32x
Assorted Topics (Television, Origami, Men's Health) 2.37% 23.01x
Tattoos & Costumes 0.28% 21.51x
Reproductive Health 1.13% 20.03x
Scrapbooking & Home Art Projects 7.34% 19.26x
Numerology & Astrology 3.95% 18.77x
Teen Hair 3.91% 18.28x
Female Lifestyle Content Readers 6.70% 17.72x
Teaching Abroad 0.10% 17.50x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female