Dstillery Audiences

ONLINE DATERS

Audience Size: 2.7 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 36.60% 36.11x
Bargain Shopping Researchers 30.72% 34.86x
Women's Health Researchers 30.68% 34.69x
Adult Acne Sufferers 37.51% 34.51x
Women's Fitness Enthusiasts 30.00% 33.88x
Readers of Buddhist Content 40.33% 33.40x
Weight Loss Researchers 31.46% 33.34x
Parents with Kids 35.87% 33.32x
Wellness Enthusiasts 30.62% 32.71x
Misc-Deal Seekers or Coupon Shoppers 29.91% 32.42x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.56x
Maurices 0.02% 1.23x
Carhartt 0.12% 1.14x
Victoria's Secret 0.02% 1.14x
Express 0.01% 1.06x
Buckle 0.01% 1.01x
Journeys 0.01% 0.94x
The Childrens Place 0.01% 0.91x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is vixendaily.com.

Website Composition Index
vixendaily.com 3.85% 46.03x
lovepanky.com 6.41% 40.67x
girlsaskguys.com 3.43% 39.01x
auntyflo.com 1.46% 35.98x
mothersniche.com 1.07% 35.97x
xokatierosario.com 1.22% 35.97x
verilymag.com 3.80% 35.54x
richard-t.com 1.66% 35.47x
anewmode.com 6.66% 34.70x
craftgossip.com 1.13% 34.60x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 32.15x
Dating & Relationships 16.28% 30.64x
Assorted Topics (Television, Origami, Men's Health) 1.56% 25.79x
Jokes & Riddles 0.79% 24.87x
Scrapbooking & Home Art Projects 6.29% 23.78x
Reproductive Health 0.30% 22.23x
Hipster Clothing 0.10% 22.10x
Teen Hair 2.52% 21.77x
Tattoos & Costumes 0.09% 21.67x
Female Lifestyle Content Readers 4.99% 21.47x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female