Dstillery Audiences

ONLINE DATERS

Audience Size: 3.3 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 34.97% 24.86x
Adult Acne Sufferers 43.56% 23.20x
Women's Fashion Magazine Readers 32.26% 22.77x
Romantics 46.80% 21.99x
Orlando Activities Researchers 32.46% 21.49x
Coupon Researchers 34.18% 21.37x
Trendy Shoe Shoppers 36.46% 21.23x
Misc-Deal Seekers or Coupon Shoppers 30.80% 21.09x
Bargain Shopping Researchers 29.98% 21.00x
Yogis 36.27% 20.61x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.69x
Ann Taylor 0.03% 1.42x
Urban Outfitters 0.08% 1.42x
Everlane 0.00% 1.41x
Joe's Jeans 0.01% 1.39x
Uniqlo 0.02% 1.38x
LL Bean 0.01% 1.34x
American Apparel 0.05% 1.34x
Eddie Bauer 0.02% 1.33x
Free People 0.03% 1.32x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is anewmode.com.

Website Composition Index
anewmode.com 7.25% 79.45x
vixendaily.com 7.59% 76.44x
newlovetimes.com 1.34% 75.09x
marsvenus.com 1.93% 72.44x
eharmony.com 6.48% 68.54x
industrystandarddesign.com 1.18% 67.67x
professional-counselling.com 1.08% 63.96x
sunlitspaces.com 1.38% 62.02x
thefrugalgirls.com 1.21% 61.28x
relrules.com 1.04% 59.36x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 35.95% 24.57x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 23.86x
Assorted Topics (Television, Origami, Men's Health) 0.37% 20.74x
Coupons & Family 12.31% 20.00x
Scrapbooking & Home Art Projects 9.21% 19.98x
Female Lifestyle Content Readers 7.04% 19.78x
Teen Hair 10.23% 19.73x
Comedy Content 1.01% 18.93x
Mommy Bloggers 9.34% 18.61x
Tattoos & Costumes 0.60% 18.49x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female