Dstillery Audiences

ONLINE DATERS

Audience Size: 1.1 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Mature Parents.

Interest Composition Index
Mature Parents 24.52% 44.02x
Divorcees 17.61% 41.94x
Online Health Researchers 19.60% 41.74x
Wellness Enthusiasts 7.12% 39.00x
Parents with Kids 36.37% 37.09x
Intimates Shoppers 19.41% 37.02x
Grandparents 10.03% 35.68x
Yogis 16.74% 35.49x
Wedding Registrants 24.10% 35.47x
Women's Fitness Enthusiasts 15.91% 35.33x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Journeys.

Location Composition Index
Journeys 0.01% 1.85x
Zumiez 0.01% 1.57x
Maurices 0.03% 1.46x
Old Navy 0.01% 1.35x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is thinkaloud.net.

Website Composition Index
thinkaloud.net 2.35% 72.97x
vixendaily.com 1.33% 70.43x
anewmode.com 1.97% 69.94x
lovedevani.com 2.62% 66.51x
hernorm.com 4.84% 63.14x
happinessishereblog.com 1.13% 59.84x
workingmother.com 3.27% 58.55x
olubunmimabel.com 1.08% 58.37x
askapril.com 1.42% 57.58x
lovecatalogue.com 1.06% 56.47x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.35% 38.32x
Parenting & Children's Activities 0.24% 35.55x
Dating & Relationships 15.61% 28.13x
Assorted Topics (Television, Origami, Men's Health) 0.61% 26.42x
Comedy Content 0.16% 26.33x
Cakes & Sweets 0.38% 26.27x
Numerology & Astrology 0.19% 24.89x
Scrapbooking & Home Art Projects 4.27% 24.59x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 24.50x
Vegans & Animal Welfare 0.13% 23.81x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female