Dstillery Audiences

ONLINE DATERS

Audience Size: 5.1 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 43.28% 29.75x
Women's Fitness Enthusiasts 41.73% 29.19x
Adult Acne Sufferers 44.67% 27.97x
Women's Fashion Magazine Readers 40.04% 27.30x
Natural and Holistic Health Researchers 40.61% 26.94x
Teen Content Readers 44.06% 26.49x
Weight Loss Researchers 41.27% 25.73x
Astrology Enthusiasts 40.49% 25.32x
Yogis 40.95% 24.87x
Orlando Activities Researchers 35.58% 24.85x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.43x
Uniqlo 0.02% 1.28x
Forever 21 0.05% 1.18x
REI 0.01% 1.17x
Lululemon 0.04% 1.16x
Zara 0.02% 1.15x
The North Face 0.02% 1.15x
Carhartt 0.32% 1.15x
Dressbarn 0.03% 1.14x
Journeys 0.10% 1.12x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is eharmony.com.

Website Composition Index
eharmony.com 1.65% 38.95x
keen.com 1.32% 36.90x
anewmode.com 6.02% 36.08x
gurl.com 2.94% 34.45x
vixendaily.com 5.11% 33.98x
xojane.com 1.81% 32.37x
lovepanky.com 6.71% 30.20x
psychalive.org 1.89% 29.93x
youqueen.com 1.16% 29.44x
verilymag.com 5.58% 27.92x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 26.02% 23.25x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 22.95x
Assorted Topics (Television, Origami, Men's Health) 1.91% 21.23x
Scrapbooking & Home Art Projects 6.59% 18.85x
Comedy Content 0.60% 18.46x
Reproductive Health 2.39% 18.38x
Coupons & Family 9.29% 17.46x
Teen Hair 5.18% 17.39x
Female Lifestyle Content Readers 6.71% 17.36x
Mommy Bloggers 7.95% 17.05x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female