Explore the Online Daters Audience
Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Online Daters audience.
INTERESTS
The Online Daters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Daters audience is Women's Health Researchers.
| Interest | Composition | Index |
| Women's Health Researchers | 45.03% | 31.72x |
| Women's Fitness Enthusiasts | 43.12% | 31.45x |
| Adult Acne Sufferers | 46.72% | 29.79x |
| Women's Fashion Magazine Readers | 40.54% | 28.77x |
| Weight Loss Researchers | 40.17% | 28.74x |
| Natural and Holistic Health Researchers | 42.68% | 28.40x |
| Orlando Activities Researchers | 34.95% | 27.84x |
| Yogis | 39.88% | 27.76x |
| Teen Content Readers | 45.77% | 27.72x |
| Trendy Shoe Shoppers | 36.96% | 27.67x |
Composition Percentage:
The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
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APPAREL RETAILERS
The Online Daters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Daters audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.30x |
| Free People | 0.02% | 1.25x |
| Uniqlo | 0.02% | 1.25x |
| Chicos | 0.05% | 1.24x |
| Mens Wearhouse | 0.08% | 1.19x |
| Buckle | 0.05% | 1.17x |
| Carhartt | 0.18% | 1.17x |
| Urban Outfitters | 0.04% | 1.17x |
| Charlotte Russe | 0.02% | 1.16x |
| Club Monaco | 0.01% | 1.16x |
Composition Percentage:
The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
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WEBSITES
The Online Daters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Daters audience is eharmony.com.
| Website | Composition | Index |
| eharmony.com | 2.49% | 50.27x |
| keen.com | 1.92% | 49.70x |
| anewmode.com | 6.29% | 49.10x |
| vixendaily.com | 5.56% | 46.99x |
| gurl.com | 4.57% | 45.64x |
| xojane.com | 2.85% | 42.85x |
| lonerwolf.com | 1.15% | 41.79x |
| homedesigninspired.com | 1.20% | 39.03x |
| youqueen.com | 1.49% | 38.17x |
| psychalive.org | 2.30% | 38.15x |
Composition Percentage:
The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.
| Content Affinity | Composition | Index |
| Dating & Relationships | 25.74% | 23.92x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.25% | 22.75x |
| Assorted Topics (Television, Origami, Men's Health) | 1.11% | 22.54x |
| Reproductive Health | 2.91% | 19.39x |
| Scrapbooking & Home Art Projects | 6.00% | 19.27x |
| Comedy Content | 0.60% | 19.04x |
| Teen Hair | 5.44% | 18.09x |
| Female Lifestyle Content Readers | 6.39% | 17.98x |
| Coupons & Family | 8.53% | 17.46x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 10.64% | 17.34x |
Composition Percentage:
The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
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DEMOGRAPHICS
The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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