Dstillery Audiences

ONLINE DATERS

Audience Size: 3.3 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 38.32% 25.07x
Home and Garden TV Fans 23.99% 24.95x
Women's Fitness Enthusiasts 37.89% 24.67x
Coupon Researchers 40.28% 24.61x
Bargain Shopping Researchers 36.56% 24.53x
Adult Acne Sufferers 43.08% 24.52x
Weight Loss Researchers 37.48% 24.14x
Wellness Enthusiasts 37.82% 24.00x
Women's Fashion Magazine Readers 37.55% 23.79x
Trendy Shoe Shoppers 36.04% 23.49x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is LOFT.

Location Composition Index
LOFT 0.01% 1.60x
Lane Bryant 0.01% 1.50x
Jos A. Bank Clothiers 0.01% 1.38x
Gymboree 0.01% 1.37x
American Eagle Outfitters 0.01% 1.34x
Chicos 0.01% 1.33x
Journeys 0.02% 1.27x
Mens Wearhouse 0.01% 1.18x
White House Black Market 0.01% 1.15x
Carhartt 0.16% 1.15x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is vixendaily.com.

Website Composition Index
vixendaily.com 4.17% 37.55x
girlsaskguys.com 4.08% 33.62x
lovepanky.com 6.73% 33.58x
themindsjournal.com 1.34% 33.28x
anewmode.com 6.39% 33.24x
verilymag.com 4.61% 30.56x
mothersniche.com 1.11% 28.97x
frugalcouponliving.com 2.55% 28.08x
psychalive.org 1.37% 27.83x
thedatingdivas.com 5.41% 27.32x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 20.80x
Dating & Relationships 18.14% 20.62x
Assorted Topics (Television, Origami, Men's Health) 1.92% 17.63x
Scrapbooking & Home Art Projects 6.01% 15.89x
Reproductive Health 0.54% 15.72x
Jokes & Riddles 1.05% 15.63x
Tattoos & Costumes 0.13% 14.81x
Teaching Abroad 0.04% 14.51x
Female Lifestyle Content Readers 5.68% 14.41x
Teen Hair 2.81% 14.37x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female