Dstillery Audiences

ONLINE DATERS

Audience Size: 3.4 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 42.96% 31.27x
Women's Fitness Enthusiasts 41.96% 30.34x
Adult Acne Sufferers 44.85% 28.93x
Women's Fashion Magazine Readers 40.89% 28.46x
Weight Loss Researchers 38.40% 27.76x
Coupon Researchers 38.50% 27.73x
Natural and Holistic Health Researchers 40.14% 27.67x
Teen Content Readers 45.41% 27.01x
Yogis 37.98% 26.98x
Bargain Shopping Researchers 36.20% 26.98x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Chicos.

Location Composition Index
Chicos 0.02% 1.35x
White House Black Market 0.01% 1.26x
Gymboree 0.01% 1.24x
J. Crew 0.01% 1.24x
H&M 0.01% 1.19x
Journeys 0.02% 1.16x
LOFT 0.02% 1.15x
Mens Wearhouse 0.06% 1.13x
Lane Bryant 0.01% 1.13x
Jos A. Bank Clothiers 0.01% 1.12x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is eharmony.com.

Website Composition Index
eharmony.com 1.40% 49.46x
keen.com 1.20% 45.01x
anewmode.com 8.56% 44.60x
vixendaily.com 6.66% 42.01x
gurl.com 2.14% 41.96x
enkirelations.com 2.11% 37.66x
homedesigninspired.com 1.09% 37.51x
xojane.com 1.33% 37.46x
psychalive.org 2.25% 36.25x
lovepanky.com 9.19% 35.66x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 27.47% 25.56x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 24.54x
Assorted Topics (Television, Origami, Men's Health) 2.48% 23.41x
Scrapbooking & Home Art Projects 6.80% 20.65x
Reproductive Health 1.74% 20.63x
Tattoos & Costumes 0.37% 19.80x
Comedy Content 0.49% 19.48x
Coupons & Family 9.44% 19.15x
Teen Hair 4.53% 19.06x
Female Lifestyle Content Readers 6.79% 19.00x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female