Dstillery Audiences

ONLINE DATERS

Audience Size: 4 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 43.74% 33.62x
Women's Fitness Enthusiasts 42.15% 33.25x
Adult Acne Sufferers 46.35% 31.22x
Women's Fashion Magazine Readers 38.97% 30.78x
Teen Content Readers 45.39% 30.65x
Natural and Holistic Health Researchers 42.18% 29.73x
Weight Loss Researchers 40.49% 29.37x
Yogis 40.90% 28.40x
Orlando Activities Researchers 35.37% 28.32x
Essential Oils Enthusiasts 0.07% 28.07x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.48x
Jos A. Bank Clothiers 0.35% 1.38x
Buckle 0.33% 1.37x
Supreme 0.01% 1.36x
Mens Wearhouse 0.58% 1.32x
REI 0.02% 1.31x
White House Black Market 0.39% 1.27x
Free People 0.02% 1.16x
Johnston and Murphy 0.48% 1.13x
Ann Taylor 0.03% 1.11x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is anewmode.com.

Website Composition Index
anewmode.com 6.55% 51.17x
marsvenus.com 1.05% 50.75x
vixendaily.com 5.93% 49.34x
eharmony.com 3.32% 48.95x
keen.com 2.70% 48.13x
gurl.com 6.69% 43.82x
mylistoflists.com 1.26% 43.33x
trimmedandtoned.com 1.05% 42.74x
gotohoroscope.com 1.00% 42.72x
tinybuddha.com 5.50% 41.53x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 28.55% 23.15x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 22.61x
Assorted Topics (Television, Origami, Men's Health) 0.26% 20.34x
Scrapbooking & Home Art Projects 7.02% 19.38x
Reproductive Health 4.21% 18.25x
Comedy Content 0.72% 18.04x
Teen Hair 6.77% 17.99x
Coupons & Family 9.58% 17.96x
Mommy Bloggers 7.96% 17.93x
Female Lifestyle Content Readers 7.05% 17.75x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female