Dstillery Audiences

ONLINE DATERS

Audience Size: 4.1 Million Devices

Explore the Online Daters Audience

Below you'll find more information about the Online Daters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Online Daters audience.

Dstillery Crafted Audiences

INTERESTS

The Online Daters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Daters audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 45.03% 31.72x
Women's Fitness Enthusiasts 43.12% 31.45x
Adult Acne Sufferers 46.72% 29.79x
Women's Fashion Magazine Readers 40.54% 28.77x
Weight Loss Researchers 40.17% 28.74x
Natural and Holistic Health Researchers 42.68% 28.40x
Orlando Activities Researchers 34.95% 27.84x
Yogis 39.88% 27.76x
Teen Content Readers 45.77% 27.72x
Trendy Shoe Shoppers 36.96% 27.67x
Composition Percentage: The overlap percentage between the Online Daters audience and the Interest attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Daters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Daters audience is REI.

Location Composition Index
REI 0.01% 1.30x
Free People 0.02% 1.25x
Uniqlo 0.02% 1.25x
Chicos 0.05% 1.24x
Mens Wearhouse 0.08% 1.19x
Buckle 0.05% 1.17x
Carhartt 0.18% 1.17x
Urban Outfitters 0.04% 1.17x
Charlotte Russe 0.02% 1.16x
Club Monaco 0.01% 1.16x
Composition Percentage: The overlap percentage between the Online Daters audience and the Location attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Daters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Daters audience is eharmony.com.

Website Composition Index
eharmony.com 2.49% 50.27x
keen.com 1.92% 49.70x
anewmode.com 6.29% 49.10x
vixendaily.com 5.56% 46.99x
gurl.com 4.57% 45.64x
xojane.com 2.85% 42.85x
lonerwolf.com 1.15% 41.79x
homedesigninspired.com 1.20% 39.03x
youqueen.com 1.49% 38.17x
psychalive.org 2.30% 38.15x
Composition Percentage: The overlap percentage between the Online Daters audience and the Web attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Daters audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 25.74% 23.92x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 22.75x
Assorted Topics (Television, Origami, Men's Health) 1.11% 22.54x
Reproductive Health 2.91% 19.39x
Scrapbooking & Home Art Projects 6.00% 19.27x
Comedy Content 0.60% 19.04x
Teen Hair 5.44% 18.09x
Female Lifestyle Content Readers 6.39% 17.98x
Coupons & Family 8.53% 17.46x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.64% 17.34x
Composition Percentage: The overlap percentage between the Online Daters audience and the Content Affinity attribute.
Index: A comparison of the Online Daters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Daters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female