Explore the Online Directory Searchers Audience
Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Online Directory Searchers audience.
INTERESTS
The Online Directory Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 42.17% | 42.01x |
| Online Health Researchers | 27.82% | 39.38x |
| Pharmacy Shoppers | 35.40% | 39.32x |
| Realtors & Real Estate Researchers | 31.72% | 38.49x |
| Mailing & Shipping Shoppers | 32.56% | 37.50x |
| Heart Surgery Researchers | 32.30% | 37.50x |
| Medical Advice Researchers | 26.14% | 36.70x |
| Retired Assisted Living Shoppers | 36.44% | 36.43x |
| Hardware Shoppers | 28.79% | 36.35x |
| Home Buyers | 34.16% | 36.25x |
Composition Percentage:
The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
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APPAREL RETAILERS
The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.19x |
| Carhartt | 0.17% | 1.15x |
| Victoria's Secret | 0.02% | 1.15x |
| Aeropostale | 0.01% | 1.10x |
| Dressbarn | 0.01% | 1.08x |
| Buckle | 0.02% | 1.06x |
| Zumiez | 0.01% | 1.03x |
| Jos A. Bank Clothiers | 0.01% | 1.01x |
| Maurices | 0.02% | 0.99x |
| American Eagle Outfitters | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
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WEBSITES
The Online Directory Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Directory Searchers audience is intelius.com.
| Website | Composition | Index |
| intelius.com | 2.57% | 51.76x |
| funeral.com | 1.98% | 48.19x |
| healthnfitness.net | 1.69% | 36.25x |
| starcourier.com | 1.06% | 35.40x |
| dodgeglobe.com | 1.02% | 34.13x |
| officedepot.com | 1.78% | 33.27x |
| cvs.com | 4.24% | 31.79x |
| zabasearch.com | 1.52% | 31.46x |
| hotwire.com | 1.09% | 31.21x |
| leavenworthtimes.com | 1.29% | 30.89x |
Composition Percentage:
The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.44% | 26.60x |
| People Search | 4.02% | 24.79x |
| Pharmacy | 0.21% | 22.32x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.11% | 19.02x |
| Insurance Cluster | 0.05% | 18.29x |
| Mid-Atlantic Beaches | 0.04% | 16.46x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.89% | 16.23x |
| Cuba & Mexico Media | 0.04% | 15.85x |
| Phone & Business Information Searchers | 39.59% | 15.51x |
| Diamonds & Precious Metals | 0.04% | 15.28x |
Composition Percentage:
The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
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DEMOGRAPHICS
The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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