Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 2.6 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 46.44% 69.20x
Budget Grocery Shoppers 42.73% 63.32x
Online Health Researchers 42.24% 62.47x
Retirees 44.71% 61.21x
First Aid Researchers 46.99% 59.21x
Realtors & Real Estate Researchers 42.75% 59.17x
Retired Assisted Living Shoppers 42.46% 58.89x
Flower & Gift Basket Shoppers 46.40% 58.58x
Family Tree Enthusiasts 43.25% 58.46x
Mailing & Shipping Shoppers 44.87% 55.52x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.33x
Columbia 0.01% 1.31x
Chicos 0.05% 1.27x
Mens Wearhouse 0.37% 1.20x
Lane Bryant 0.04% 1.15x
Buckle 0.11% 1.11x
Banana Republic 0.04% 1.05x
Dressbarn 0.03% 1.04x
Talbots 0.03% 1.01x
White House Black Market 0.10% 0.98x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is quanki.com.

Website Composition Index
quanki.com 2.21% 75.71x
mooseroots.com 1.60% 68.47x
countyoffice.org 2.28% 65.81x
mugshots.com 1.98% 64.88x
peekyou.com 1.12% 63.17x
findthecompany.com 5.31% 62.81x
ehealthscores.com 1.18% 59.79x
homemetry.com 11.29% 57.91x
freightconnect.com 2.68% 57.44x
safecaller.com 1.05% 57.33x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.46% 31.27x
ISPs & Local Services 0.14% 26.06x
Rural Living 0.24% 25.39x
Ancestry & Memorial Researchers 11.33% 24.00x
Discount Shopping 7.06% 23.74x
Low Budget Shoppers 3.00% 23.55x
Home Printing 0.98% 23.24x
As Seen On TV Products 0.15% 22.56x
Home Improvement Contractor 2.39% 22.02x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.06% 21.42x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female