Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 2.6 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 46.30% 28.95x
Budget Grocery Shoppers 45.05% 26.96x
Flower & Gift Basket Shoppers 46.22% 25.75x
Retirees 41.15% 25.71x
Realtors & Real Estate Researchers 38.63% 25.24x
Retired Assisted Living Shoppers 40.31% 25.04x
First Aid Researchers 45.74% 24.48x
Retired Budget Healthcare Shoppers 36.07% 23.54x
Hardware Shoppers 35.90% 23.45x
Mailing & Shipping Shoppers 43.22% 22.63x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.98x
Ralph Lauren 0.01% 1.27x
The North Face 0.02% 1.18x
Carhartt 0.17% 1.18x
Belk 0.01% 1.12x
Chicos 0.04% 1.08x
Gymboree 0.02% 1.04x
Free People 0.01% 1.03x
Express Outlets 0.00% 0.97x
Lane Bryant 0.03% 0.95x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is uspeople.info.

Website Composition Index
uspeople.info 0.71% 83.32x
spydialer.com 0.42% 83.06x
genealogyinc.com 0.15% 75.15x
usbiz.org 0.16% 74.69x
formsworkflow.com 0.23% 73.76x
oriongazette.com 0.15% 69.95x
teutopolispress.com 0.16% 69.05x
allmenus.com 0.15% 68.96x
aledotimesrecord.com 0.15% 68.76x
lawyercentral.com 0.37% 67.62x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.53% 19.45x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.35% 19.34x
Ancestry & Memorial Researchers 12.15% 18.56x
ISPs & Local Services 0.24% 17.72x
Rural Living 0.29% 17.30x
Home Printing 1.20% 16.14x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.28% 15.67x
Discount Shopping 9.27% 14.89x
People Search 47.58% 14.88x
As Seen On TV Products 0.16% 14.56x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age and income brackets.
Age
25-34
Income
Under $25,000