Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 3 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 46.09% 44.47x
Budget Grocery Shoppers 42.33% 40.41x
Online Health Researchers 43.08% 40.04x
Retirees 46.93% 39.02x
Retired Assisted Living Shoppers 42.16% 38.81x
Realtors & Real Estate Researchers 44.11% 38.19x
Family Tree Enthusiasts 42.88% 38.16x
First Aid Researchers 48.06% 37.80x
Flower & Gift Basket Shoppers 46.14% 36.67x
Retired Budget Healthcare Shoppers 39.98% 36.26x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.33x
Express Outlets 0.01% 1.23x
Mens Wearhouse 0.45% 1.21x
Buckle 0.21% 1.20x
White House Black Market 0.26% 1.14x
Belk 0.01% 1.12x
Eddie Bauer 0.03% 1.09x
Johnston and Murphy 0.28% 1.04x
Chicos 0.05% 1.02x
Talbots 0.04% 1.01x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is quanki.com.

Website Composition Index
quanki.com 1.55% 51.84x
mooseroots.com 1.17% 47.64x
countyoffice.org 1.64% 46.64x
mugshots.com 1.49% 46.04x
findthecompany.com 3.98% 44.66x
homemetry.com 8.52% 42.32x
freightconnect.com 2.03% 41.93x
credio.com 1.83% 39.53x
healthgrove.com 1.35% 38.63x
ucomparehealthcare.com 4.23% 38.10x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.36% 24.16x
ISPs & Local Services 0.10% 21.20x
Rural Living 0.20% 21.00x
Discount Shopping 5.52% 19.77x
Low Budget Shoppers 2.32% 19.43x
Home Printing 0.75% 19.25x
Ancestry & Memorial Researchers 9.61% 18.82x
Home Improvement Contractor 1.90% 18.53x
As Seen On TV Products 0.13% 18.40x
Celebrity Gossip 3.68% 18.27x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female