Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 419.4 Thousand Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 419.4 thousand unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Home Buyers.

Interest Composition Index
Home Buyers 43.25% 69.63x
Family Tree Enthusiasts 56.35% 66.07x
Ancestry Researchers 64.17% 59.51x
Flower Delivery Shoppers 19.17% 59.04x
Restaurant Menu Researchers 23.74% 58.57x
Realtors & Real Estate Researchers 24.21% 56.50x
Apartment Furniture Shoppers 11.87% 51.78x
Disability Insurance Researchers 36.69% 48.17x
Medicare Researchers 37.72% 47.95x
Generic Prescription Drug Shoppers 23.47% 47.90x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Chicos.

Location Composition Index
Chicos 0.01% 2.51x
Maurices 0.04% 2.42x
Zumiez 0.01% 1.39x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is advancedbackgroundchecks.com.

Website Composition Index
advancedbackgroundchecks.com 1.46% 128.85x
addresses.com 7.23% 110.90x
parcellookup.com 4.09% 98.62x
usa-people-search.com 9.24% 87.98x
800notes.com 1.15% 77.60x
411.com 11.97% 74.66x
zabasearch.com 1.65% 63.22x
realtytrac.com 4.60% 61.70x
caredash.com 2.93% 57.27x
funeral.com 2.01% 54.66x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is People Search.

Content Affinity Composition Index
People Search 4.94% 54.34x
Phone & Business Information Searchers 50.62% 28.12x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.39% 24.43x
Charity Walks 1.45% 24.36x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.47% 23.76x
Ancestry & Memorial Researchers 1.50% 23.05x
Celebrity Gossip 0.27% 22.23x
Mortgages & Insurance 0.20% 20.89x
Medical Diagnostics 0.67% 19.20x
Children's Health 0.17% 17.84x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female