Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 4.4 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 53.86% 34.75x
Retired Assisted Living Shoppers 48.09% 31.29x
Online Health Researchers 48.90% 30.93x
Budget Grocery Shoppers 47.27% 30.89x
Retirees 49.17% 30.82x
Family Tree Enthusiasts 45.46% 30.20x
Realtors & Real Estate Researchers 50.14% 30.16x
Heart Surgery Researchers 40.95% 29.67x
Retired Budget Healthcare Shoppers 46.66% 29.29x
Auto Insurance Shoppers 47.96% 29.03x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.35x
Carhartt 0.31% 1.29x
Talbots 0.03% 1.21x
Jos A. Bank Clothiers 0.03% 1.09x
Brooks Brothers 0.02% 1.01x
Lululemon 0.03% 1.01x
White House Black Market 0.05% 1.01x
Chicos 0.04% 0.99x
Mens Wearhouse 0.05% 0.99x
Ralph Lauren 0.01% 0.99x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is findthecompany.com.

Website Composition Index
findthecompany.com 1.64% 41.10x
homemetry.com 3.36% 40.27x
ucomparehealthcare.com 1.71% 37.42x
peoplefinders.com 4.27% 37.40x
anywho.com 1.51% 37.25x
finduslocal.com 1.06% 37.00x
thisphone.us 1.03% 33.22x
weekly-ads.us 1.53% 32.68x
bbb.org 1.72% 32.45x
bitlanders.com 1.19% 32.16x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 23.16x
ISPs & Local Services 0.04% 22.27x
Rural Living 0.12% 21.06x
Discount Shopping 2.68% 20.27x
Home Improvement Contractor 0.82% 18.95x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.39% 18.77x
Cars, Travel & Food 0.32% 18.37x
Ancestry & Memorial Researchers 5.73% 17.43x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.26% 17.23x
As Seen On TV Products 0.05% 16.70x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female