Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 3.7 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 52.21% 40.21x
Online Health Researchers 46.33% 37.19x
Retired Assisted Living Shoppers 46.36% 36.21x
Realtors & Real Estate Researchers 46.88% 36.14x
Budget Grocery Shoppers 47.26% 36.14x
Retirees 48.79% 35.96x
First Aid Researchers 48.98% 35.43x
Hardware Shoppers 46.20% 34.58x
Family Tree Enthusiasts 47.88% 34.51x
Generic Prescription Drug Shoppers 47.66% 34.39x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Belk.

Location Composition Index
Belk 0.01% 1.47x
Carhartt 0.17% 1.37x
Charlotte Russe 0.02% 1.16x
Talbots 0.02% 1.15x
Chicos 0.04% 1.12x
Dressbarn 0.03% 1.11x
White House Black Market 0.04% 1.11x
The North Face 0.01% 1.08x
Lane Bryant 0.03% 1.06x
Jos A. Bank Clothiers 0.03% 1.05x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is findthecompany.com.

Website Composition Index
findthecompany.com 2.42% 52.43x
homemetry.com 4.96% 51.39x
freightconnect.com 1.26% 50.00x
credio.com 1.06% 47.81x
ucomparehealthcare.com 2.51% 46.92x
peoplefinders.com 5.71% 46.42x
finduslocal.com 1.34% 45.50x
anywho.com 1.99% 43.46x
bbb.org 2.73% 42.18x
thisphone.us 1.52% 41.29x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 25.15x
ISPs & Local Services 0.06% 24.75x
Rural Living 0.14% 22.46x
Discount Shopping 3.43% 21.73x
Home Improvement Contractor 1.14% 20.14x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.51% 19.31x
Cars, Travel & Food 0.43% 19.29x
As Seen On TV Products 0.08% 19.21x
Low Budget Shoppers 1.45% 18.89x
Home Printing 0.45% 18.73x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female