Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 2.1 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 42.17% 42.01x
Online Health Researchers 27.82% 39.38x
Pharmacy Shoppers 35.40% 39.32x
Realtors & Real Estate Researchers 31.72% 38.49x
Mailing & Shipping Shoppers 32.56% 37.50x
Heart Surgery Researchers 32.30% 37.50x
Medical Advice Researchers 26.14% 36.70x
Retired Assisted Living Shoppers 36.44% 36.43x
Hardware Shoppers 28.79% 36.35x
Home Buyers 34.16% 36.25x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.19x
Carhartt 0.17% 1.15x
Victoria's Secret 0.02% 1.15x
Aeropostale 0.01% 1.10x
Dressbarn 0.01% 1.08x
Buckle 0.02% 1.06x
Zumiez 0.01% 1.03x
Jos A. Bank Clothiers 0.01% 1.01x
Maurices 0.02% 0.99x
American Eagle Outfitters 0.01% 0.98x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is intelius.com.

Website Composition Index
intelius.com 2.57% 51.76x
funeral.com 1.98% 48.19x
healthnfitness.net 1.69% 36.25x
starcourier.com 1.06% 35.40x
dodgeglobe.com 1.02% 34.13x
officedepot.com 1.78% 33.27x
cvs.com 4.24% 31.79x
zabasearch.com 1.52% 31.46x
hotwire.com 1.09% 31.21x
leavenworthtimes.com 1.29% 30.89x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.44% 26.60x
People Search 4.02% 24.79x
Pharmacy 0.21% 22.32x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 19.02x
Insurance Cluster 0.05% 18.29x
Mid-Atlantic Beaches 0.04% 16.46x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.89% 16.23x
Cuba & Mexico Media 0.04% 15.85x
Phone & Business Information Searchers 39.59% 15.51x
Diamonds & Precious Metals 0.04% 15.28x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male