Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 2.3 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 50.89% 47.76x
Online Health Researchers 38.94% 45.73x
Pharmacy Shoppers 43.59% 43.86x
Heart Surgery Researchers 40.83% 43.78x
Realtors & Real Estate Researchers 41.98% 43.56x
Retired Assisted Living Shoppers 44.80% 42.12x
First Aid Researchers 44.70% 41.53x
Auto Insurance Shoppers 38.50% 41.40x
Mailing & Shipping Shoppers 39.68% 41.11x
Retirees 40.48% 41.02x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.53x
Carhartt 0.14% 1.24x
Maurices 0.02% 1.22x
Buckle 0.01% 1.13x
Mens Wearhouse 0.01% 1.10x
Express 0.01% 1.08x
Victoria's Secret 0.02% 0.99x
The Childrens Place 0.01% 0.93x
Old Navy 0.01% 0.93x
Journeys 0.02% 0.91x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is radaris.com.

Website Composition Index
radaris.com 4.50% 54.37x
rehold.com 3.11% 54.12x
instantcheckmate.com 2.17% 44.97x
ussearch.com 1.32% 43.80x
buzzfile.com 7.47% 43.28x
elderlawanswers.com 1.11% 42.41x
wellness.com 2.06% 41.78x
quicktransportsolutions.com 1.36% 41.30x
remax.com 1.90% 41.30x
umc.org 1.23% 40.59x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is People Search.

Content Affinity Composition Index
People Search 14.61% 28.28x
Home Decoration - Crafts & Kids 0.26% 25.00x
Farming & Agriculture 0.68% 24.85x
Spam Call Number Searchers 3.23% 23.08x
Ancestry & Memorial Researchers 1.72% 22.23x
Pharmacy 2.32% 22.20x
Beach Vacations 0.75% 20.81x
Franchising 0.05% 20.63x
Medical Diagnostics 5.35% 20.53x
College Sports 0.57% 20.17x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female