Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 2.8 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 52.87% 32.56x
Online Health Researchers 42.56% 30.77x
Legal Advice Researchers 35.95% 30.10x
Realtors & Real Estate Researchers 44.08% 29.91x
Heart Surgery Researchers 45.52% 29.65x
First Aid Researchers 45.27% 29.29x
Pharmacy Shoppers 46.86% 29.18x
Retired Assisted Living Shoppers 47.33% 28.94x
Tax Filers 42.11% 28.40x
Retired Budget Healthcare Shoppers 48.21% 28.38x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.33x
Lane Bryant 0.01% 1.26x
Maurices 0.02% 1.23x
Dressbarn 0.01% 1.21x
Victoria's Secret 0.02% 1.13x
American Eagle Outfitters 0.01% 1.11x
Mens Wearhouse 0.02% 1.08x
Old Navy 0.02% 1.03x
Aeropostale 0.01% 1.01x
White House Black Market 0.01% 0.98x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is rehold.com.

Website Composition Index
rehold.com 4.53% 38.67x
radaris.com 6.36% 38.23x
411.info 1.24% 34.26x
agweb.com 1.28% 33.74x
americantowns.com 1.10% 31.74x
remax.com 3.93% 31.43x
genealogybuff.com 1.48% 30.64x
elderlawanswers.com 1.61% 30.40x
marriedbiography.com 1.58% 30.24x
carbonmediagroup.com 1.13% 29.94x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.05% 19.03x
People Search 19.10% 18.30x
Farming & Agriculture 0.88% 16.62x
Home Decoration - Crafts & Kids 0.45% 16.24x
Ancestry & Memorial Researchers 2.13% 16.13x
Home Printing 0.05% 15.59x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 15.41x
Spam Call Number Searchers 4.16% 14.61x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.49x
Holiday Gifts 0.18% 14.22x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female