Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 2.6 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 41.95% 32.13x
Budget Grocery Shoppers 43.31% 29.13x
Flower & Gift Basket Shoppers 42.88% 28.51x
Retirees 41.42% 28.41x
Realtors & Real Estate Researchers 38.94% 27.95x
First Aid Researchers 43.43% 27.85x
Family Tree Enthusiasts 40.45% 27.51x
Retired Assisted Living Shoppers 39.44% 27.21x
Hardware Shoppers 36.93% 25.96x
Retired Budget Healthcare Shoppers 36.16% 25.66x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.16% 1.08x
Mens Wearhouse 0.24% 1.03x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is quanki.com.

Website Composition Index
quanki.com 2.51% 75.77x
mooseroots.com 1.77% 67.96x
countyoffice.org 2.54% 64.96x
mugshots.com 2.23% 63.83x
peekyou.com 1.25% 62.68x
findthecompany.com 5.88% 62.09x
ehealthscores.com 1.28% 59.83x
fullnamedirectory.com 1.57% 56.63x
homemetry.com 12.35% 55.97x
cooks.com 1.22% 55.79x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 10.99% 19.80x
Discount Shopping 7.24% 18.25x
Low Budget Shoppers 3.13% 17.57x
Home Improvement Contractor 2.49% 17.14x
Celebrity Gossip 4.57% 16.95x
People Search 46.02% 15.97x
Home Decoration - Crafts & Kids 2.61% 15.09x
Senior Care 2.36% 14.85x
Shopping Catalogs 4.01% 14.76x
Bird Watching 1.55% 14.74x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female