Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 2.8 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 46.00% 31.97x
Budget Grocery Shoppers 47.76% 29.42x
Flower & Gift Basket Shoppers 44.34% 29.29x
Retirees 42.30% 28.48x
First Aid Researchers 43.31% 28.29x
Realtors & Real Estate Researchers 39.87% 28.25x
Retired Assisted Living Shoppers 41.27% 27.71x
Family Tree Enthusiasts 43.94% 27.59x
Hardware Shoppers 36.93% 26.33x
Mailing & Shipping Shoppers 42.07% 25.95x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Belk.

Location Composition Index
Belk 0.02% 1.55x
Talbots 0.05% 1.36x
Chicos 0.04% 1.30x
LL Bean 0.00% 1.27x
Eddie Bauer 0.01% 1.25x
Jos A. Bank Clothiers 0.07% 1.23x
Gymboree 0.03% 1.22x
Carhartt 0.20% 1.22x
Madewell 0.01% 1.19x
Uniqlo 0.01% 1.08x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is mooseroots.com.

Website Composition Index
mooseroots.com 1.90% 67.64x
countyoffice.org 2.76% 64.59x
mugshots.com 2.38% 62.12x
peekyou.com 1.33% 61.61x
findthecompany.com 6.25% 60.96x
fullnamedirectory.com 1.58% 59.64x
ehealthscores.com 1.34% 59.59x
instantcheckmate.com 1.20% 56.24x
cooks.com 1.29% 54.84x
homemetry.com 13.05% 54.29x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.48% 21.82x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.35% 20.27x
ISPs & Local Services 0.19% 20.09x
Ancestry & Memorial Researchers 11.22% 19.59x
Rural Living 0.28% 19.45x
Home Printing 1.10% 18.03x
Discount Shopping 8.13% 16.91x
As Seen On TV Products 0.16% 16.49x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.79% 16.47x
Low Budget Shoppers 3.68% 15.95x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female