Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 3.7 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 52.52% 43.55x
Online Health Researchers 47.46% 40.17x
Retirees 49.35% 38.98x
Budget Grocery Shoppers 48.19% 38.79x
Realtors & Real Estate Researchers 47.75% 38.79x
Retired Assisted Living Shoppers 48.48% 38.25x
First Aid Researchers 50.11% 38.14x
Hardware Shoppers 46.25% 37.41x
Family Tree Enthusiasts 48.29% 37.35x
Auto Insurance Shoppers 47.35% 37.09x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.39x
Buckle 0.28% 1.36x
White House Black Market 0.34% 1.33x
Mens Wearhouse 0.43% 1.28x
Johnston and Murphy 0.49% 1.22x
Chicos 0.05% 1.13x
Lane Bryant 0.04% 0.99x
Talbots 0.03% 0.97x
Eddie Bauer 0.02% 0.97x
Bonobos 0.06% 0.93x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is countyoffice.org.

Website Composition Index
countyoffice.org 1.09% 51.70x
mugshots.com 1.03% 50.72x
findthecompany.com 2.81% 49.91x
homemetry.com 5.72% 48.66x
freightconnect.com 1.46% 47.33x
credio.com 1.24% 45.10x
ucomparehealthcare.com 2.91% 44.17x
newspapers.com 5.36% 43.68x
peoplefinders.com 6.38% 43.14x
finduslocal.com 1.48% 42.32x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 26.10x
ISPs & Local Services 0.07% 23.97x
Rural Living 0.15% 22.40x
Discount Shopping 3.91% 21.32x
Low Budget Shoppers 1.61% 20.53x
Home Improvement Contractor 1.32% 20.15x
Home Printing 0.54% 19.76x
Cars, Travel & Food 0.51% 19.38x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.60% 18.87x
As Seen On TV Products 0.08% 18.86x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female