Dstillery Audiences

ONLINE DIRECTORY SEARCHERS

Audience Size: 3.3 Million Devices

Explore the Online Directory Searchers Audience

Below you'll find more information about the Online Directory Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Directory Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directory Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directory Searchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 51.74% 37.49x
Online Health Researchers 45.50% 35.63x
Realtors & Real Estate Researchers 46.74% 34.74x
Retirees 45.25% 33.44x
Hardware Shoppers 43.44% 32.89x
First Aid Researchers 47.81% 32.44x
Retired Assisted Living Shoppers 46.15% 32.42x
Auto Insurance Shoppers 43.27% 31.84x
Family Tree Enthusiasts 45.08% 31.76x
Budget Grocery Shoppers 45.59% 31.46x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Interest attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directory Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directory Searchers audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.34x
Chicos 0.01% 1.08x
Mens Wearhouse 0.05% 1.08x
White House Black Market 0.01% 1.06x
Old Navy 0.02% 1.05x
Journeys 0.02% 0.97x
Zumiez 0.01% 0.95x
Express 0.01% 0.89x
Victoria's Secret 0.02% 0.87x
LOFT 0.01% 0.86x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Location attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directory Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directory Searchers audience is homemetry.com.

Website Composition Index
homemetry.com 1.98% 44.51x
anywho.com 1.33% 43.84x
peoplefinders.com 2.88% 40.62x
cubib.com 1.39% 35.15x
reversephonelookup.com 2.09% 35.05x
weekly-ads.us 1.22% 34.45x
locateancestors.com 1.24% 32.59x
thegamer.tv 1.30% 32.10x
weeklystandard.com 1.14% 32.03x
celebhour.com 1.49% 31.16x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Web attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directory Searchers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.86% 20.96x
Home Printing 0.22% 20.16x
Ancestry & Memorial Researchers 4.07% 20.09x
Rural Living 0.04% 19.39x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.13% 19.36x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 18.97x
People Search 32.40% 18.90x
Farming & Agriculture 1.56% 17.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 17.61x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.24% 17.55x
Composition Percentage: The overlap percentage between the Online Directory Searchers audience and the Content Affinity attribute.
Index: A comparison of the Online Directory Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directory Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female