Dstillery Audiences

ONLINE EXERCISE CLASS USERS

Audience Size: 2.9 Million Devices

Explore the Online Exercise Class Users Audience

Below you'll find more information about the Online Exercise Class Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Online Exercise Class Users audience.

Dstillery Crafted Audiences

INTERESTS

The Online Exercise Class Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Exercise Class Users audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 39.49% 55.03x
Weight Loss Researchers 41.66% 54.91x
Luxury Athletic Footwear Shoppers 39.51% 54.74x
Weight Lifting Enthusiasts 41.18% 51.97x
Exercise and Gym Researchers 37.11% 51.90x
Fitness Enthusiasts 34.57% 51.70x
Running Enthusiasts 33.93% 51.62x
Men's Health Researchers 34.78% 50.53x
Women's Fitness Enthusiasts 33.27% 49.85x
Yogis 38.72% 48.52x
Composition Percentage: The overlap percentage between the Online Exercise Class Users audience and the Interest attribute.
Index: A comparison of the Online Exercise Class Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Exercise Class Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Exercise Class Users audience is Madewell.

Location Composition Index
Madewell 0.04% 1.74x
Patagonia 0.03% 1.73x
Bonobos 0.08% 1.68x
Jos A. Bank Clothiers 0.45% 1.67x
Supreme 0.02% 1.61x
Club Monaco 0.03% 1.58x
Urban Outfitters 0.07% 1.50x
The North Face 0.03% 1.49x
Intermix 0.01% 1.46x
Johnston and Murphy 0.16% 1.41x
Composition Percentage: The overlap percentage between the Online Exercise Class Users audience and the Location attribute.
Index: A comparison of the Online Exercise Class Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Exercise Class Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Exercise Class Users audience is beachbody.com.

Website Composition Index
beachbody.com 1.76% 67.42x
soreyfitness.com 4.40% 60.94x
thefoodieandthefix.com 1.56% 59.84x
confessionsofafitfoodie.com 3.57% 56.23x
trimmedandtoned.com 1.97% 54.44x
runtothefinish.com 2.83% 54.31x
carrieelle.com 2.72% 53.92x
12minuteathlete.com 1.54% 51.77x
runnersblueprint.com 1.54% 51.64x
whole30.com 1.45% 50.81x
Composition Percentage: The overlap percentage between the Online Exercise Class Users audience and the Web attribute.
Index: A comparison of the Online Exercise Class Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Exercise Class Users audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.22% 23.75x
Weight Lifting Enthusiasts 12.18% 23.32x
Female Lifestyle Content Readers 7.43% 21.73x
Weight Loss & Nutrition Assistance Researchers 24.21% 19.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 19.68x
Low Carb Diets 12.00% 18.65x
Healthy Eating Researchers 4.73% 18.53x
Travel, Food, Fashion & Fitness 3.84% 18.04x
Crossfit & Obstacle Race Enthusiasts 5.37% 17.12x
Paleo & Keto Diet Enthusiasts 13.65% 16.24x
Composition Percentage: The overlap percentage between the Online Exercise Class Users audience and the Content Affinity attribute.
Index: A comparison of the Online Exercise Class Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Exercise Class Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female