Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 6.8 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 25.27% 12.53x
New York Trip Planners 24.56% 12.01x
Ballet Enthusiasts 23.20% 11.45x
Home Interior Design Enthusiasts 21.01% 10.80x
Broadway Fans 18.90% 10.80x
Men's Shoe Shoppers 20.68% 10.17x
Trendy Shoe Shoppers 17.07% 9.94x
Meal Kit Delivery Researchers 17.74% 9.76x
Restaurant Menu Researchers 19.41% 9.76x
Luxury Retail Researchers 18.55% 9.71x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Everlane.

Location Composition Index
Everlane 0.02% 5.30x
Supreme 0.04% 4.35x
Patagonia 0.07% 3.77x
Intermix 0.03% 3.48x
Club Monaco 0.03% 3.22x
Armani 0.08% 3.13x
Calvin Klein 0.03% 2.98x
Joe's Jeans 0.02% 2.85x
Hugo Boss 0.06% 2.81x
Zara 0.08% 2.77x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is nyp.org.

Website Composition Index
nyp.org 1.32% 39.94x
freshdirect.com 2.26% 39.90x
mommypoppins.com 1.22% 38.18x
gilt.com 1.09% 37.61x
menupages.com 2.04% 35.54x
lepainquotidien.com 1.03% 34.79x
realdirect.com 1.11% 34.41x
lincolncenter.org 2.05% 34.29x
elliman.com 2.02% 33.00x
coned.com 7.23% 32.91x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 9.38% 12.26x
NYC Tourist Attractions 12.86% 12.07x
New York City Real Estate Research Cluster 8.28% 12.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.38% 9.64x
Higher-End Fashion Brands 1.56% 9.02x
Institutional Investing 1.45% 8.53x
New York City Family & Activity Cluster 7.57% 8.34x
Home Office Products 0.37% 8.26x
Cosmetics Business 0.52% 8.20x
Hudson Valley New York Media 4.01% 8.14x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male