Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 11.97% 13.49x
New York Trip Planners 11.88% 13.11x
Online Content Creators 4.79% 12.84x
Movie and Game Review Readers 15.84% 11.69x
Video and Computer Gaming Enthusiasts 12.73% 11.66x
Gamers 15.11% 11.41x
Gin Enthusiasts 3.26% 11.38x
Meme Users 14.05% 11.08x
Tokyo Trip Planners 9.89% 10.97x
iPhone Users 9.07% 10.94x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.45x
American Apparel 0.01% 1.99x
Gap 0.01% 1.71x
J. Crew 0.01% 1.64x
The Childrens Place 0.01% 1.55x
Zumiez 0.03% 1.44x
Old Navy 0.03% 1.44x
Lululemon 0.01% 1.39x
H&M 0.02% 1.38x
White House Black Market 0.02% 1.28x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is usgamer.net.

Website Composition Index
usgamer.net 4.66% 14.20x
holdtoreset.com 1.25% 13.28x
mommypoppins.com 4.52% 13.19x
dsogaming.com 1.37% 13.16x
grubstreet.com 1.73% 13.07x
gamepedia.com 1.93% 12.57x
siliconera.com 4.52% 12.55x
ilovetheupperwestside.com 1.15% 12.30x
iphoneincanada.ca 1.01% 12.05x
howlongtobeat.com 1.21% 11.98x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.62% 10.98x
NYC Tourist Attractions 2.20% 10.33x
New York City Real Estate Research Cluster 2.01% 9.10x
Retail Industry News 0.02% 8.77x
International Development & Health 0.02% 8.53x
Philanthropy - Nonprofits 0.03% 7.92x
Cosmetics Business 0.03% 7.68x
Mining & Natural Resources 0.03% 7.44x
Writing Resources 0.04% 7.27x
Fashion & Retail 0.01% 7.04x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male