Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 31.76% 24.71x
Ballet Enthusiasts 30.78% 21.36x
New York Trip Planners 29.39% 20.71x
Burger Enthusiast 17.47% 20.17x
Broadway Fans 23.35% 19.34x
Home Interior Design Enthusiasts 23.08% 19.00x
Restaurant Menu Researchers 22.89% 18.60x
Mens Business Clothes Shoppers 20.50% 18.07x
Real Estate Decision Makers 23.86% 16.52x
Men's Shoe Shoppers 22.53% 16.43x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Intermix.

Location Composition Index
Intermix 0.02% 4.49x
Saint Laurent Paris 0.02% 4.00x
Club Monaco 0.02% 3.71x
American Apparel 0.06% 3.60x
Bonobos 0.03% 3.55x
Zara 0.06% 3.53x
Armani 0.05% 3.42x
Patagonia 0.02% 3.07x
Uniqlo 0.03% 2.90x
Lululemon 0.07% 2.76x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is coned.com.

Website Composition Index
coned.com 8.87% 35.34x
lincolncenter.org 2.32% 35.01x
elliman.com 2.01% 32.63x
houlihanlawrence.com 1.07% 30.60x
westelm.com 4.42% 29.94x
telechargeoffers.com 1.05% 28.72x
nycballet.com 1.18% 28.58x
barclayscenter.com 1.35% 28.31x
nyu.edu 1.56% 28.23x
telecharge.com 3.27% 28.09x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 11.98% 19.27x
New York City Education & News Cluster 8.50% 18.42x
New York City Real Estate Research Cluster 9.36% 17.76x
Institutional Investing 1.70% 13.00x
Marketing Professionals 3.09% 12.49x
Home Décor, Furniture, & Decorating 0.01% 11.98x
Cosmetics Business 0.35% 11.58x
Retail Industry News 0.98% 11.29x
London Tourism & Events 0.18% 10.95x
Furniture & Home Improvement 6.23% 10.63x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male