Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 7 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 26.67% 12.05x
Broadway Fans 18.99% 11.18x
Men's Shoe Shoppers 20.65% 10.69x
Luxury Retail Researchers 18.46% 9.84x
Philadelphia Trip Planners 13.95% 9.58x
Stay-at-Home Parents 21.57% 9.48x
Supermarket Shoppers 19.56% 9.35x
Media Buying Professionals 14.49% 9.32x
Travel Reward Points Enthusiasts 16.14% 9.08x
Restaurant Researchers 15.14% 9.02x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 3.77x
Intermix 0.03% 3.62x
Joe's Jeans 0.01% 3.39x
Armani 0.06% 3.17x
Levi Strauss 0.03% 3.12x
Calvin Klein 0.02% 2.97x
Zara 0.07% 2.82x
Patagonia 0.02% 2.72x
Hugo Boss 0.04% 2.69x
American Apparel 0.07% 2.68x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is nitehawkcinema.com.

Website Composition Index
nitehawkcinema.com 0.10% 48.17x
socialeyesnyc.com 0.05% 47.14x
14streety.org 0.14% 46.47x
92y.org 0.23% 45.10x
nycacc.org 0.14% 44.78x
bowerypresents.com 0.26% 44.54x
newyorkled.com 0.07% 44.05x
nychealthandhospitals.org 0.03% 44.01x
nyuskirball.org 0.04% 43.85x
addisongroupnyc.com 0.13% 43.55x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 8.62% 12.68x
New York City Education & News Cluster 10.79% 12.39x
NYC Tourist Attractions 14.32% 12.21x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.53% 10.21x
New York City Family & Activity Cluster 7.14% 9.23x
Higher-End Fashion Brands 2.09% 8.93x
Home Office Products 0.42% 8.65x
Hudson Valley New York Media 4.20% 8.57x
Institutional Investing 1.53% 8.44x
Fashion Cluster 7.38% 8.17x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999