Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 9.80% 9.69x
New York City Events Researchers 8.10% 9.14x
Online Grammar Tool Users 1.83% 9.11x
Techies 6.13% 8.75x
Ballet Enthusiasts 10.42% 8.70x
Ivy League College Researchers 1.44% 8.60x
Wine Lovers 2.44% 8.57x
Camera Review Readers 7.12% 8.25x
Tokyo Trip Planners 6.52% 8.23x
Beard Care Researchers 2.83% 8.19x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.70x
Maurices 0.01% 0.76x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 3.00% 11.04x
usgamer.net 1.95% 10.94x
6sqft.com 1.49% 8.31x
untappedcities.com 1.02% 8.24x
gothamist.com 3.37% 8.21x
nbcnewyork.com 4.03% 8.11x
mountsinai.org 4.53% 7.99x
nintendoeverything.com 3.15% 7.90x
thestar.com 8.04% 7.69x
themediterraneandish.com 4.60% 7.66x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.01% 8.05x
NYC Tourist Attractions 1.05% 7.85x
Cosmetics Business 0.03% 7.78x
International Development & Health 0.02% 7.74x
New York City Real Estate Research Cluster 0.78% 7.30x
Fashion & Retail 0.01% 7.04x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.87x
Foreign Language Education 0.07% 5.84x
Italy Cluster 0.07% 5.71x
Beauty & Cosmetics 0.04% 5.45x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male