Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 23.38% 16.99x
Ballet Enthusiasts 23.62% 14.21x
School Closings Updates Readers 13.30% 13.93x
New York Trip Planners 23.03% 13.16x
Game of Thrones Fans 19.56% 13.01x
Broadway Fans 18.30% 12.98x
Mens Business Clothes Shoppers 15.31% 12.91x
Telemedicine Content Readers 11.71% 12.68x
Restaurant Menu Researchers 17.16% 12.27x
iPhone Users 15.75% 12.20x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.97x
Mens Wearhouse 0.01% 1.35x
Old Navy 0.01% 1.27x
The Childrens Place 0.01% 1.25x
Victoria's Secret 0.01% 1.11x
Carhartt 0.08% 0.90x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is coned.com.

Website Composition Index
coned.com 1.38% 40.78x
streeteasy.com 1.69% 28.28x
cuny.edu 1.11% 21.92x
crainsnewyork.com 1.19% 19.10x
brooklynpaper.com 1.17% 18.00x
6sqft.com 3.81% 17.67x
qns.com 2.07% 16.24x
commercialobserver.com 1.13% 16.04x
untappedcities.com 2.41% 15.76x
amny.com 2.88% 15.55x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.03% 15.51x
NYC Tourist Attractions 3.63% 13.41x
New York City Education & News Cluster 3.61% 13.41x
Institutional Investing 0.26% 11.61x
New York City Real Estate Research Cluster 6.49% 9.73x
Philanthropy - Nonprofits 0.17% 9.45x
Cosmetics Business 0.10% 9.05x
Marketing Professionals 0.56% 8.75x
Work Productivity 0.39% 8.54x
Writing & Publishing 0.46% 8.03x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male