Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 24.94% 15.06x
Ballet Enthusiasts 24.86% 12.52x
New York Trip Planners 23.23% 11.34x
School Closings Updates Readers 12.67% 10.96x
Broadway Fans 19.34% 10.90x
Mens Business Clothes Shoppers 15.97% 10.67x
Restaurant Menu Researchers 19.82% 10.61x
Telemedicine Content Readers 10.63% 10.57x
Game of Thrones Fans 19.18% 10.02x
Venture Capitalists 16.54% 9.89x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.15x
LOFT 0.01% 1.99x
Gap 0.01% 1.86x
Express 0.01% 1.78x
The Childrens Place 0.02% 1.77x
Victoria's Secret 0.02% 1.63x
American Eagle Outfitters 0.01% 1.63x
Mens Wearhouse 0.01% 1.35x
Journeys 0.01% 1.32x
Old Navy 0.01% 1.17x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is coned.com.

Website Composition Index
coned.com 2.86% 33.96x
telecharge.com 1.03% 24.72x
westelm.com 1.24% 23.06x
streeteasy.com 2.90% 22.03x
cuny.edu 1.54% 20.09x
insideschools.org 1.34% 18.03x
onekingslane.com 1.08% 17.32x
hudsonyardsnewyork.com 1.10% 15.93x
crainsnewyork.com 2.21% 15.55x
6sqft.com 4.91% 15.36x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 6.46% 13.93x
New York City Education & News Cluster 5.30% 13.67x
Institutional Investing 0.61% 12.40x
New York City Real Estate Research Cluster 8.81% 9.73x
Marketing Professionals 1.13% 9.31x
Drawing & Animation 0.03% 9.30x
London Tourism 0.03% 9.26x
Retail Industry News 0.42% 8.94x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 8.44x
Philanthropy - Nonprofits 0.26% 8.14x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male