Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 19.36% 16.17x
Ballet Enthusiasts 19.71% 13.07x
School Closings Updates Readers 10.57% 12.59x
Game of Thrones Fans 17.85% 12.50x
Video Gamers 15.28% 12.35x
New York Trip Planners 19.22% 12.23x
Broadway Fans 15.26% 12.12x
Movie and Game Review Readers 12.78% 12.07x
Video and Computer Gaming Enthusiasts 16.50% 12.05x
Mens Business Clothes Shoppers 11.40% 11.75x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.84x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is streeteasy.com.

Website Composition Index
streeteasy.com 1.02% 17.29x
nintendoeverything.com 3.62% 15.59x
brooklynpaper.com 1.37% 14.92x
6sqft.com 3.01% 14.76x
thesixthaxis.com 2.91% 14.29x
nintendosoup.com 1.50% 13.63x
usgamer.net 9.73% 13.41x
qns.com 1.73% 13.23x
thefreshloaf.com 1.32% 12.95x
columbia.edu 1.06% 12.93x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.03% 12.86x
NYC Tourist Attractions 2.26% 12.86x
New York City Education & News Cluster 3.29% 12.79x
Institutional Investing 0.07% 10.39x
Alternative Movie Streaming 0.02% 10.18x
University Press 0.30% 10.13x
New York City Real Estate Research Cluster 5.16% 9.63x
Senior Care 0.02% 9.55x
Writing & Publishing 0.29% 9.54x
Higher-End Fashion Brands 0.02% 9.29x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male