Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 26.59% 18.83x
Ballet Enthusiasts 25.70% 15.76x
New York Trip Planners 23.76% 14.17x
Broadway Fans 19.50% 13.64x
Mens Business Clothes Shoppers 16.74% 13.11x
Restaurant Menu Researchers 19.32% 13.10x
Home Interior Design Enthusiasts 17.08% 12.52x
Telemedicine Content Readers 0.08% 12.47x
Game of Thrones Fans 19.71% 12.02x
SEO Specialists 18.65% 11.79x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.20x
Carhartt 0.07% 0.67x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is coned.com.

Website Composition Index
coned.com 4.10% 39.26x
lincolncenter.org 1.09% 33.39x
telecharge.com 1.43% 27.82x
brickunderground.com 1.26% 27.21x
westelm.com 1.75% 26.44x
cuny.edu 1.88% 23.67x
eataly.com 1.25% 22.18x
centralpark.com 1.04% 20.28x
insideschools.org 1.53% 20.25x
onekingslane.com 1.48% 19.99x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 7.93% 17.73x
New York City Education & News Cluster 5.94% 17.29x
Institutional Investing 0.80% 14.92x
Drawing & Animation 0.04% 12.58x
New York City Real Estate Research Cluster 9.11% 12.54x
Marketing Professionals 1.42% 12.10x
Retail Industry News 0.48% 10.66x
Work Productivity 0.76% 9.78x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 9.73x
Cosmetics Business 0.17% 9.58x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male