Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 6.6 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 25.98% 12.28x
Broadway Fans 18.90% 11.37x
Men's Shoe Shoppers 19.20% 11.03x
Luxury Retail Researchers 17.78% 10.24x
Meal Kit Delivery Researchers 12.68% 10.15x
Restaurant Menu Researchers 20.04% 9.98x
Philadelphia Trip Planners 14.39% 9.74x
Supermarket Shoppers 19.30% 9.69x
Stay-at-Home Parents 20.61% 9.57x
Media Buying Professionals 14.29% 9.56x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 5.01x
Supreme 0.02% 4.64x
Club Monaco 0.03% 3.37x
Intermix 0.03% 3.09x
Hugo Boss 0.04% 2.55x
Armani 0.05% 2.55x
American Apparel 0.07% 2.53x
Lululemon 0.12% 2.48x
Zara 0.06% 2.36x
Levi Strauss 0.03% 2.26x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is nyp.org.

Website Composition Index
nyp.org 1.66% 37.44x
freshdirect.com 2.38% 37.42x
mommypoppins.com 1.62% 34.59x
nyphil.org 1.00% 32.90x
realdirect.com 1.24% 32.61x
lincolncenter.org 2.24% 32.35x
menupages.com 2.76% 32.08x
houlihanlawrence.com 1.05% 31.52x
elliman.com 2.19% 31.38x
lct.org 1.09% 30.48x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 8.66% 12.56x
New York City Education & News Cluster 10.40% 12.34x
NYC Tourist Attractions 14.34% 12.11x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.46% 9.88x
Higher-End Fashion Brands 1.92% 8.93x
New York City Family & Activity Cluster 7.55% 8.91x
Home Office Products 0.41% 8.51x
Institutional Investing 1.50% 8.50x
Hudson Valley New York Media 4.23% 8.40x
Cosmetics Business 0.58% 8.15x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male