Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 14.69% 13.80x
Movie and Game Review Readers 12.30% 13.71x
Online Content Creators 7.75% 12.39x
Video and Computer Gaming Enthusiasts 17.05% 12.07x
Gamers 18.68% 11.55x
Nintendo Enthusiasts 18.50% 11.50x
Game of Thrones Fans 15.21% 11.24x
Meme Users 16.40% 11.23x
Video Gamers 17.38% 11.22x
iPhone Users 12.54% 11.19x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.53x
Aeropostale 0.01% 1.36x
LOFT 0.01% 1.32x
Dressbarn 0.01% 1.29x
Banana Republic 0.01% 1.27x
Victoria's Secret 0.02% 1.20x
Lane Bryant 0.01% 1.20x
Express 0.01% 1.17x
Old Navy 0.02% 1.17x
Mens Wearhouse 0.02% 1.17x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is usgamer.net.

Website Composition Index
usgamer.net 6.32% 13.62x
nintendoeverything.com 5.05% 13.12x
nintendoenthusiast.com 1.37% 12.76x
dsogaming.com 2.30% 12.69x
goombastomp.com 1.09% 12.57x
ilovetheupperwestside.com 1.20% 12.13x
howlongtobeat.com 1.28% 12.12x
siliconera.com 6.12% 11.76x
mommypoppins.com 5.38% 11.59x
streamable.com 1.66% 11.50x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 0.05% 13.58x
New York City Education & News Cluster 1.99% 12.24x
NYC Tourist Attractions 2.24% 10.70x
Retail Industry News 0.03% 9.61x
Italy Cluster 0.10% 9.19x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 8.89x
Healthy Eating Researchers 0.04% 8.86x
Business News & Information Readers 0.02% 8.73x
New York City Real Estate Research Cluster 3.17% 8.31x
Marketing Professionals 0.09% 8.16x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male