Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 34.22% 23.70x
Ballet Enthusiasts 31.40% 20.79x
New York Trip Planners 34.40% 20.43x
Home Interior Design Enthusiasts 26.91% 19.05x
Broadway Fans 26.59% 18.23x
Pre-Measured Grocery Shoppers 27.37% 17.38x
Restaurant Menu Researchers 24.32% 17.35x
Trendy Shoe Shoppers 23.30% 17.21x
Mens Business Clothes Shoppers 22.03% 16.74x
Meal Kit Delivery Researchers 24.08% 16.73x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Everlane.

Location Composition Index
Everlane 0.05% 7.24x
Supreme 0.10% 6.88x
Intermix 0.05% 4.34x
Calvin Klein 0.02% 3.36x
Club Monaco 0.07% 3.23x
American Apparel 0.16% 3.12x
Patagonia 0.06% 3.05x
Zara 0.10% 2.96x
Bonobos 0.20% 2.93x
Uniqlo 0.06% 2.38x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is corcoran.com.

Website Composition Index
corcoran.com 1.03% 64.57x
freshdirect.com 2.84% 58.99x
nyp.org 1.85% 56.23x
citihabitats.com 1.36% 53.76x
mommypoppins.com 1.60% 51.60x
gilt.com 1.32% 50.02x
filmlinc.org 1.13% 48.87x
brooklyneagle.com 1.24% 47.04x
nyphil.org 1.84% 47.02x
ifccenter.com 1.03% 46.98x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 11.82% 21.51x
NYC Tourist Attractions 18.47% 19.75x
New York City Real Estate Research Cluster 12.80% 18.80x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 16.09x
Higher-End Fashion Brands 1.71% 14.28x
Washington D.C. Hotels 0.01% 14.22x
Institutional Investing 1.40% 13.17x
Philanthropy - Nonprofits 0.73% 12.20x
Cosmetics Business 0.38% 12.13x
Marketing Professionals 3.50% 11.93x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male