Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 4 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 29.24% 19.44x
Ballet Enthusiasts 28.20% 16.37x
New York Trip Planners 25.69% 15.21x
Broadway Fans 21.64% 14.53x
Restaurant Menu Researchers 22.03% 14.12x
Burger Enthusiast 0.52% 13.85x
Mens Business Clothes Shoppers 18.55% 13.50x
Home Interior Design Enthusiasts 19.85% 13.42x
Game of Thrones Fans 19.72% 12.68x
School Closings Updates Readers 6.94% 12.67x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.89x
Victoria's Secret 0.01% 1.20x
Old Navy 0.01% 1.13x
Mens Wearhouse 0.01% 0.96x
Carhartt 0.06% 0.69x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is coned.com.

Website Composition Index
coned.com 5.73% 37.16x
lincolncenter.org 1.52% 32.23x
elliman.com 1.14% 28.91x
telecharge.com 2.03% 26.24x
brickunderground.com 1.90% 26.11x
westelm.com 2.57% 25.85x
nyu.edu 1.01% 25.49x
cuny.edu 2.19% 24.41x
westchestermagazine.com 1.25% 22.82x
commercialobserver.com 1.43% 22.00x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 7.23% 19.53x
NYC Tourist Attractions 9.70% 19.04x
New York City Real Estate Research Cluster 9.53% 15.54x
Institutional Investing 1.16% 15.18x
Marketing Professionals 1.91% 12.62x
Cosmetics Business 0.23% 11.05x
Philanthropy - Nonprofits 0.38% 10.83x
London Tourism & Events 0.15% 10.77x
Retail Industry News 0.62% 10.54x
Art News & Products 0.68% 10.41x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male