Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 37.32% 44.82x
Ballet Enthusiasts 34.18% 39.26x
New York Trip Planners 37.37% 38.34x
Home Interior Design Enthusiasts 27.97% 35.00x
Broadway Fans 27.01% 34.24x
Restaurant Menu Researchers 27.04% 33.41x
Men's Shoe Shoppers 25.73% 30.83x
Pre-Measured Grocery Shoppers 29.09% 30.57x
Trendy Shoe Shoppers 22.95% 30.26x
Real Estate Decision Makers 25.83% 29.83x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Everlane.

Location Composition Index
Everlane 0.06% 8.21x
Supreme 0.10% 8.06x
Intermix 0.05% 3.95x
Saint Laurent Paris 0.05% 3.72x
Bonobos 0.31% 3.59x
Club Monaco 0.07% 3.53x
Zara 0.12% 3.53x
Calvin Klein 0.02% 3.53x
Armani 0.13% 3.43x
Topshop 0.07% 3.21x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is freshdirect.com.

Website Composition Index
freshdirect.com 2.21% 48.14x
nyp.org 1.47% 45.51x
citihabitats.com 1.23% 44.03x
mommypoppins.com 1.19% 40.94x
gilt.com 1.04% 40.15x
nyphil.org 1.53% 39.69x
menupages.com 2.03% 37.84x
hudsonriverpark.org 1.14% 37.52x
citymd.com 1.65% 35.70x
realdirect.com 1.72% 34.47x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 15.83% 28.54x
NYC Tourist Attractions 24.44% 28.25x
New York City Real Estate Research Cluster 18.11% 25.73x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.51% 20.73x
Higher-End Fashion Brands 1.96% 19.49x
Cosmetics Business 0.76% 18.49x
Home Office Products 0.53% 18.07x
Washington D.C. Hotels 0.02% 18.00x
Art News & Products 2.29% 17.01x
Institutional Investing 2.80% 16.98x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male