Explore the Online Grocery Shoppers Audience
Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Online Grocery Shoppers audience.
INTERESTS
The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 23.05% | 19.59x |
| Ballet Enthusiasts | 21.24% | 17.94x |
| New York Trip Planners | 24.13% | 17.62x |
| Home Interior Design Enthusiasts | 18.19% | 16.44x |
| Broadway Fans | 18.09% | 15.76x |
| Trendy Shoe Shoppers | 15.15% | 14.82x |
| Restaurant Menu Researchers | 16.91% | 14.79x |
| Meal Kit Delivery Researchers | 15.82% | 14.48x |
| Men's Shoe Shoppers | 19.40% | 14.44x |
| Mens Business Clothes Shoppers | 14.88% | 14.35x |
Composition Percentage:
The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.10% | 2.98x |
| Lululemon | 0.15% | 2.53x |
| Gap | 0.12% | 2.51x |
| LOFT | 0.13% | 2.28x |
| Victoria's Secret | 0.12% | 2.04x |
| H&M | 0.11% | 1.96x |
| Mens Wearhouse | 0.55% | 1.32x |
| Jos A. Bank Clothiers | 0.33% | 1.30x |
Composition Percentage:
The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
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WEBSITES
The Online Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Grocery Shoppers audience is freshdirect.com.
| Website | Composition | Index |
| freshdirect.com | 2.75% | 54.49x |
| citihabitats.com | 1.09% | 52.76x |
| nyp.org | 1.71% | 52.33x |
| mommypoppins.com | 1.46% | 48.06x |
| gilt.com | 1.28% | 47.85x |
| menupages.com | 2.47% | 45.19x |
| lepainquotidien.com | 1.23% | 44.67x |
| brooklyneagle.com | 1.14% | 44.06x |
| nyphil.org | 1.38% | 43.26x |
| realdirect.com | 1.60% | 42.30x |
Composition Percentage:
The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 12.82% | 14.20x |
| New York City Education & News Cluster | 8.94% | 14.18x |
| New York City Real Estate Research Cluster | 8.85% | 13.80x |
| Institutional Investing | 1.50% | 9.95x |
| Marketing Professionals | 3.44% | 9.33x |
| Furniture & Home Improvement | 9.05% | 9.21x |
| Parenting & Children's Activities | 2.88% | 9.04x |
| Fashion Cluster | 7.11% | 9.03x |
| Hudson Valley New York Media | 4.18% | 9.02x |
| New York City Family & Activity Cluster | 8.00% | 8.92x |
Composition Percentage:
The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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