Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 29.97% 20.31x
Ballet Enthusiasts 29.21% 17.22x
New York Trip Planners 26.43% 16.76x
Burger Enthusiast 0.46% 16.53x
Broadway Fans 22.41% 15.76x
Restaurant Menu Researchers 22.40% 15.08x
Home Interior Design Enthusiasts 21.70% 14.94x
Mens Business Clothes Shoppers 19.59% 14.80x
Real Estate Decision Makers 20.45% 14.01x
Men's Shoe Shoppers 20.97% 13.40x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Intermix.

Location Composition Index
Intermix 0.01% 4.16x
Armani 0.04% 3.64x
Saint Laurent Paris 0.01% 3.61x
Uniqlo 0.02% 3.60x
Club Monaco 0.02% 3.52x
Zara 0.04% 3.32x
American Apparel 0.04% 2.98x
Urban Outfitters 0.05% 2.76x
Hugo Boss 0.03% 2.68x
Madewell 0.03% 2.64x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is coned.com.

Website Composition Index
coned.com 7.01% 36.09x
lincolncenter.org 1.87% 32.31x
elliman.com 1.51% 29.64x
westelm.com 3.34% 26.79x
telecharge.com 2.57% 26.48x
brickunderground.com 2.50% 26.39x
nyu.edu 1.21% 26.21x
barclayscenter.com 1.10% 25.56x
cuny.edu 2.48% 24.09x
hudsonvalley.org 1.02% 23.72x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 7.78% 19.53x
NYC Tourist Attractions 10.62% 18.80x
New York City Real Estate Research Cluster 8.86% 16.74x
Institutional Investing 1.32% 14.11x
Marketing Professionals 2.35% 12.61x
Cosmetics Business 0.28% 12.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.09% 12.00x
London Tourism & Events 0.17% 11.32x
Retail Industry News 0.78% 11.27x
Art News & Products 0.88% 10.85x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male