Explore the Online Grocery Shoppers Audience
Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Grocery Shoppers audience.
INTERESTS
The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 18.92% | 15.45x |
| Video Gamers | 15.58% | 13.86x |
| Movie and Game Review Readers | 12.57% | 13.45x |
| Video and Computer Gaming Enthusiasts | 17.04% | 13.35x |
| Game of Thrones Fans | 17.31% | 12.89x |
| Gamers | 18.17% | 12.52x |
| Ballet Enthusiasts | 19.82% | 12.49x |
| eSports Enthusiasts | 16.91% | 12.44x |
| Virtual Reality Enthusiasts | 17.86% | 12.43x |
| Nintendo Enthusiasts | 18.39% | 12.33x |
Composition Percentage:
The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Curious about what else the Online Grocery Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 2.03x |
| Gap | 0.02% | 1.76x |
| Banana Republic | 0.02% | 1.73x |
| LOFT | 0.02% | 1.61x |
| Michael Kors | 0.01% | 1.60x |
| Forever 21 | 0.01% | 1.58x |
| Zumiez | 0.02% | 1.47x |
| White House Black Market | 0.02% | 1.40x |
| Hollister | 0.01% | 1.37x |
| Journeys | 0.03% | 1.33x |
Composition Percentage:
The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Want to find more of the Online Grocery Shoppers audience in the real world?
Sign Up
WEBSITES
The Online Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Grocery Shoppers audience is brooklynpaper.com.
| Website | Composition | Index |
| brooklynpaper.com | 1.28% | 18.02x |
| nintendoeverything.com | 4.07% | 16.87x |
| ilovetheupperwestside.com | 1.16% | 16.36x |
| thesixthaxis.com | 2.75% | 14.84x |
| amny.com | 2.75% | 14.77x |
| qns.com | 1.53% | 14.74x |
| mynintendonews.com | 1.42% | 14.59x |
| usgamer.net | 8.01% | 14.20x |
| nichegamer.com | 1.11% | 14.04x |
| dsogaming.com | 1.58% | 13.99x |
Composition Percentage:
The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Want to see more of the websites the Online Grocery Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.03% | 12.44x |
| New York City Education & News Cluster | 2.73% | 11.87x |
| NYC Tourist Attractions | 2.55% | 11.45x |
| New York City Real Estate Research Cluster | 5.09% | 8.86x |
| Marketing Professionals | 0.17% | 8.85x |
| Men's Dress Shirt Shopping | 0.02% | 8.79x |
| Retail Industry News | 0.03% | 8.55x |
| Organic Beauty & Skincare Products | 0.05% | 8.17x |
| Philanthropy - Nonprofits | 0.07% | 8.08x |
| Italy Cluster | 0.17% | 7.86x |
Composition Percentage:
The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Want to see more of the Content Affinities the Online Grocery Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Online Grocery Shoppers audience?
Sign Up