Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 18.92% 15.45x
Video Gamers 15.58% 13.86x
Movie and Game Review Readers 12.57% 13.45x
Video and Computer Gaming Enthusiasts 17.04% 13.35x
Game of Thrones Fans 17.31% 12.89x
Gamers 18.17% 12.52x
Ballet Enthusiasts 19.82% 12.49x
eSports Enthusiasts 16.91% 12.44x
Virtual Reality Enthusiasts 17.86% 12.43x
Nintendo Enthusiasts 18.39% 12.33x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is H&M.

Location Composition Index
H&M 0.02% 2.03x
Gap 0.02% 1.76x
Banana Republic 0.02% 1.73x
LOFT 0.02% 1.61x
Michael Kors 0.01% 1.60x
Forever 21 0.01% 1.58x
Zumiez 0.02% 1.47x
White House Black Market 0.02% 1.40x
Hollister 0.01% 1.37x
Journeys 0.03% 1.33x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is brooklynpaper.com.

Website Composition Index
brooklynpaper.com 1.28% 18.02x
nintendoeverything.com 4.07% 16.87x
ilovetheupperwestside.com 1.16% 16.36x
thesixthaxis.com 2.75% 14.84x
amny.com 2.75% 14.77x
qns.com 1.53% 14.74x
mynintendonews.com 1.42% 14.59x
usgamer.net 8.01% 14.20x
nichegamer.com 1.11% 14.04x
dsogaming.com 1.58% 13.99x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.03% 12.44x
New York City Education & News Cluster 2.73% 11.87x
NYC Tourist Attractions 2.55% 11.45x
New York City Real Estate Research Cluster 5.09% 8.86x
Marketing Professionals 0.17% 8.85x
Men's Dress Shirt Shopping 0.02% 8.79x
Retail Industry News 0.03% 8.55x
Organic Beauty & Skincare Products 0.05% 8.17x
Philanthropy - Nonprofits 0.07% 8.08x
Italy Cluster 0.17% 7.86x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male