Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 19.88% 14.14x
Ballet Enthusiasts 20.74% 11.59x
New York Trip Planners 19.69% 11.03x
School Closings Updates Readers 10.54% 11.03x
Video Gamers 15.48% 10.99x
Game of Thrones Fans 17.37% 10.97x
Video and Computer Gaming Enthusiasts 16.42% 10.87x
Broadway Fans 15.64% 10.81x
Movie and Game Review Readers 13.30% 10.72x
Nintendo Enthusiasts 18.44% 10.39x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.87x
Forever 21 0.01% 1.82x
H&M 0.01% 1.73x
Jos A. Bank Clothiers 0.01% 1.56x
LOFT 0.01% 1.39x
Gap 0.01% 1.36x
Banana Republic 0.01% 1.31x
Zumiez 0.01% 1.31x
The Childrens Place 0.02% 1.22x
Gymboree 0.01% 1.21x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is streeteasy.com.

Website Composition Index
streeteasy.com 1.24% 19.65x
cuny.edu 1.01% 19.59x
ilovetheupperwestside.com 1.21% 16.55x
brooklynpaper.com 1.69% 16.35x
nintendoeverything.com 3.65% 15.66x
6sqft.com 3.62% 14.71x
amny.com 3.64% 14.31x
qns.com 1.90% 13.91x
thesixthaxis.com 2.83% 13.68x
gothamist.com 10.05% 12.93x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.35% 12.34x
NYC Tourist Attractions 2.80% 12.21x
University Press 0.22% 10.59x
Institutional Investing 0.06% 9.96x
New York City Real Estate Research Cluster 5.39% 9.09x
Writing & Publishing 0.23% 8.90x
Italy Cluster 0.20% 8.45x
International Development & Health 0.06% 8.36x
Grocery & Food Service 0.19% 8.23x
Phone & Computer Game Downloaders 0.04% 7.87x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male