Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 5.2 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 31.68% 18.11x
Ballet Enthusiasts 30.79% 15.83x
New York Trip Planners 28.69% 15.31x
Broadway Fans 24.69% 14.28x
Home Interior Design Enthusiasts 23.23% 13.78x
Burger Enthusiast 0.23% 13.54x
Restaurant Menu Researchers 23.33% 13.48x
Mens Business Clothes Shoppers 21.64% 13.38x
Game of Thrones Fans 21.20% 12.53x
Luxury Retail Researchers 21.64% 12.37x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Intermix.

Location Composition Index
Intermix 0.02% 3.62x
Calvin Klein 0.01% 3.37x
American Apparel 0.07% 3.13x
Club Monaco 0.03% 2.95x
Zara 0.06% 2.88x
Bonobos 0.03% 2.76x
Armani 0.05% 2.71x
Uniqlo 0.04% 2.70x
Saint Laurent Paris 0.02% 2.62x
Lululemon 0.08% 2.35x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is coned.com.

Website Composition Index
coned.com 6.84% 30.12x
lincolncenter.org 1.79% 27.18x
elliman.com 1.47% 25.16x
westelm.com 3.28% 23.34x
nyu.edu 1.15% 22.75x
telecharge.com 2.52% 22.48x
brickunderground.com 2.43% 22.19x
barclayscenter.com 1.06% 21.81x
cuny.edu 2.31% 20.77x
insideschools.org 1.44% 20.53x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 7.68% 16.77x
NYC Tourist Attractions 10.66% 16.47x
New York City Real Estate Research Cluster 8.46% 15.02x
Institutional Investing 1.39% 11.59x
Marketing Professionals 2.42% 10.77x
Cosmetics Business 0.27% 10.00x
London Tourism & Events 0.17% 9.74x
Retail Industry News 0.79% 9.46x
Feminism 0.56% 9.40x
New York City Family & Activity Cluster 8.65% 9.26x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male