Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 4 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 23.05% 19.59x
Ballet Enthusiasts 21.24% 17.94x
New York Trip Planners 24.13% 17.62x
Home Interior Design Enthusiasts 18.19% 16.44x
Broadway Fans 18.09% 15.76x
Trendy Shoe Shoppers 15.15% 14.82x
Restaurant Menu Researchers 16.91% 14.79x
Meal Kit Delivery Researchers 15.82% 14.48x
Men's Shoe Shoppers 19.40% 14.44x
Mens Business Clothes Shoppers 14.88% 14.35x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is American Apparel.

Location Composition Index
American Apparel 0.10% 2.98x
Lululemon 0.15% 2.53x
Gap 0.12% 2.51x
LOFT 0.13% 2.28x
Victoria's Secret 0.12% 2.04x
H&M 0.11% 1.96x
Mens Wearhouse 0.55% 1.32x
Jos A. Bank Clothiers 0.33% 1.30x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is freshdirect.com.

Website Composition Index
freshdirect.com 2.75% 54.49x
citihabitats.com 1.09% 52.76x
nyp.org 1.71% 52.33x
mommypoppins.com 1.46% 48.06x
gilt.com 1.28% 47.85x
menupages.com 2.47% 45.19x
lepainquotidien.com 1.23% 44.67x
brooklyneagle.com 1.14% 44.06x
nyphil.org 1.38% 43.26x
realdirect.com 1.60% 42.30x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 12.82% 14.20x
New York City Education & News Cluster 8.94% 14.18x
New York City Real Estate Research Cluster 8.85% 13.80x
Institutional Investing 1.50% 9.95x
Marketing Professionals 3.44% 9.33x
Furniture & Home Improvement 9.05% 9.21x
Parenting & Children's Activities 2.88% 9.04x
Fashion Cluster 7.11% 9.03x
Hudson Valley New York Media 4.18% 9.02x
New York City Family & Activity Cluster 8.00% 8.92x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male