Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 33.55% 25.48x
Ballet Enthusiasts 32.21% 22.38x
New York Trip Planners 32.35% 21.15x
Burger Enthusiast 6.75% 20.08x
Home Interior Design Enthusiasts 25.58% 19.78x
Broadway Fans 26.38% 19.51x
Restaurant Menu Researchers 24.37% 19.05x
Mens Business Clothes Shoppers 22.33% 18.79x
Men's Shoe Shoppers 24.85% 17.31x
Real Estate Decision Makers 25.57% 17.23x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Supreme.

Location Composition Index
Supreme 0.05% 6.55x
Everlane 0.03% 6.14x
Bonobos 0.29% 3.36x
Club Monaco 0.05% 3.24x
Calvin Klein 0.01% 3.14x
Saint Laurent Paris 0.03% 3.01x
Intermix 0.02% 3.01x
Topshop 0.06% 2.93x
J. Crew 0.06% 2.80x
Armani 0.07% 2.78x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is freshdirect.com.

Website Composition Index
freshdirect.com 1.07% 47.03x
nyphil.org 1.01% 37.77x
realdirect.com 1.07% 35.28x
lincolncenter.org 2.40% 35.10x
coned.com 9.20% 33.63x
elliman.com 2.27% 32.14x
crainsnewyork.com 1.88% 30.35x
nycballet.com 1.13% 29.95x
houlihanlawrence.com 1.19% 29.91x
barclayscenter.com 1.34% 29.73x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 12.77% 19.50x
New York City Education & News Cluster 8.48% 19.12x
New York City Real Estate Research Cluster 10.36% 17.51x
Institutional Investing 1.83% 12.55x
Marketing Professionals 3.51% 12.36x
Cosmetics Business 0.38% 12.06x
Home Décor, Furniture, & Decorating 0.01% 11.67x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.19% 11.47x
Higher-End Fashion Brands 0.65% 11.43x
Watches & Jewelry 0.01% 11.41x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male