Dstillery Audiences

ONLINE GROCERY SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Online Grocery Shoppers Audience

Below you'll find more information about the Online Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Online Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Grocery Shoppers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 21.19% 16.08x
Ballet Enthusiasts 20.94% 13.26x
School Closings Updates Readers 11.46% 12.72x
New York Trip Planners 20.34% 12.47x
Game of Thrones Fans 17.63% 12.28x
Broadway Fans 16.64% 12.26x
Mens Business Clothes Shoppers 13.10% 11.99x
Video Gamers 15.15% 11.96x
Video and Computer Gaming Enthusiasts 15.54% 11.89x
iPhone Users 14.33% 11.52x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.75x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Grocery Shoppers audience is streeteasy.com.

Website Composition Index
streeteasy.com 1.43% 26.19x
cuny.edu 1.09% 20.32x
ilovetheupperwestside.com 1.05% 17.29x
6sqft.com 3.64% 16.42x
brooklynpaper.com 1.42% 15.68x
gothamist.com 9.31% 14.61x
columbia.edu 1.24% 14.51x
qns.com 2.12% 14.49x
commercialobserver.com 1.18% 14.39x
nintendoeverything.com 3.77% 14.22x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Grocery Shoppers audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.86% 14.07x
New York City Education & News Cluster 3.43% 13.91x
Institutional Investing 0.14% 12.50x
New York City Real Estate Research Cluster 5.65% 9.99x
University Press 0.40% 9.86x
Higher-End Fashion Brands 0.02% 9.64x
Hipster Clothing 0.04% 9.57x
Senior Care 0.04% 9.57x
Environmental Conservation 0.04% 9.25x
Writing & Publishing 0.34% 8.62x
Composition Percentage: The overlap percentage between the Online Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male