Dstillery Audiences

ONLINE HEALTH RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Online Health Researchers Audience

Below you'll find more information about the Online Health Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Online Health Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Health Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Health Researchers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 65.51% 53.39x
Medical Advice Researchers 66.03% 49.73x
Hardware Shoppers 53.14% 45.66x
Custom Home Lighting Shoppers 56.74% 43.16x
Home Custom Bedroom Decorators 56.75% 43.16x
Financial News Readers 52.23% 42.80x
Heartburn Sufferers 62.71% 42.65x
Breast Cancer Fund Raisers 62.98% 42.48x
Orlando Activities Researchers 54.77% 42.43x
Headache and Migraine Sufferers 64.60% 42.17x
Composition Percentage: The overlap percentage between the Online Health Researchers audience and the Interest attribute.
Index: A comparison of the Online Health Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Health Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Health Researchers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.56x
Jos A. Bank Clothiers 0.01% 1.33x
Gymboree 0.01% 1.30x
Dressbarn 0.01% 1.25x
Gap 0.01% 1.20x
Chicos 0.01% 1.13x
Express 0.01% 1.12x
Carhartt 0.17% 1.11x
American Eagle Outfitters 0.01% 1.07x
Mens Wearhouse 0.01% 1.05x
Composition Percentage: The overlap percentage between the Online Health Researchers audience and the Location attribute.
Index: A comparison of the Online Health Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Health Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Health Researchers audience is care2.com.

Website Composition Index
care2.com 1.18% 35.36x
wellness.com 3.41% 33.76x
cedars-sinai.edu 1.56% 33.16x
marriedbiography.com 1.72% 32.86x
elderlawanswers.com 1.70% 32.10x
medicareinteractive.org 1.32% 31.97x
destinationtips.com 1.34% 31.70x
choosingwisely.org 1.23% 31.51x
rehold.com 3.68% 31.44x
rsna.org 1.27% 31.38x
Composition Percentage: The overlap percentage between the Online Health Researchers audience and the Web attribute.
Index: A comparison of the Online Health Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Health Researchers audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 1.36% 20.85x
Cardiac & Other Health Research 1.22% 20.25x
Arthritis & Bones 1.85% 19.37x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.13% 18.85x
Medical Diagnostics 10.74% 18.80x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 18.52x
Weather Information 0.78% 18.03x
Addiction & Recovery Reference 0.83% 18.01x
Eye Health & Vision 0.91% 17.88x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.28% 17.47x
Composition Percentage: The overlap percentage between the Online Health Researchers audience and the Content Affinity attribute.
Index: A comparison of the Online Health Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Health Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female