Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 72.45% 79.89x
Home Custom Bedroom Decorators 50.94% 72.32x
Custom Home Lighting Shoppers 50.95% 72.32x
Bargain Shopping Researchers 60.05% 70.78x
Orlando Activities Researchers 49.47% 67.87x
Home and Garden TV Fans 60.14% 66.91x
Home Remodelers 57.01% 66.25x
Misc-Deal Seekers or Coupon Shoppers 49.32% 57.25x
Hardware Shoppers 54.76% 57.22x
Home Design and Living Publication Readers 42.74% 56.90x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Chicos.

Location Composition Index
Chicos 0.03% 1.56x
Victoria's Secret 0.05% 1.50x
Dressbarn 0.02% 1.47x
Express 0.03% 1.42x
Eddie Bauer 0.01% 1.41x
Talbots 0.02% 1.39x
Gymboree 0.02% 1.39x
Gap 0.02% 1.36x
J. Crew 0.01% 1.35x
Old Navy 0.05% 1.34x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is steinmart.com.

Website Composition Index
steinmart.com 1.50% 63.60x
blair.com 1.03% 50.82x
coastalliving.com 1.45% 46.39x
crackerbarrel.com 1.27% 44.97x
dollartree.com 2.21% 44.51x
overstock.com 1.60% 43.56x
greenandvibrant.com 1.72% 42.98x
healthnfitness.net 3.81% 42.67x
weathertech.com 2.04% 42.52x
cvs.com 11.11% 42.42x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.22% 42.82x
Party Suppliers 0.29% 39.58x
Yard Structures 0.14% 37.11x
Furniture Shopping 3.07% 34.43x
Women Shoppers 1.19% 31.81x
Fashion & Retail 0.56% 31.03x
Promo Codes 1.04% 28.79x
Home Remodeling 1.96% 28.73x
Pre-Built Home Researchers 0.14% 28.01x
Pharmacy 0.62% 26.82x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female