Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 70.97% 69.78x
Bargain Shopping Researchers 60.90% 62.78x
Home Custom Bedroom Decorators 51.98% 61.73x
Custom Home Lighting Shoppers 51.97% 61.72x
Orlando Activities Researchers 52.19% 58.63x
Home and Garden TV Fans 61.32% 57.96x
Home Remodelers 58.65% 56.91x
Vacation Rental Accommodation Researchers 51.37% 51.37x
Hardware Shoppers 53.71% 50.35x
Misc-Deal Seekers or Coupon Shoppers 52.27% 49.83x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.05x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is steinmart.com.

Website Composition Index
steinmart.com 2.78% 58.34x
geniuskitchen.com 1.94% 53.26x
americanfreight.com 1.02% 48.87x
nyandcompany.com 1.73% 48.81x
blair.com 1.76% 47.66x
tbdress.com 1.10% 45.84x
overstock.com 3.95% 45.77x
hammacher.com 1.28% 45.24x
ericdress.com 1.02% 42.73x
extension.org 1.09% 42.18x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.17% 45.76x
Custom Gifts 0.34% 37.63x
Party Suppliers 0.54% 31.83x
Furniture Shopping 5.55% 31.33x
Women Shoppers 1.92% 30.57x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.14% 30.24x
Promo Codes 1.30% 28.64x
Yard Structures 0.24% 28.08x
Networking Marketing 0.13% 27.02x
Pool Cleaning 0.18% 26.29x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female