Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 76.80% 50.33x
Home Decor Shoppers 68.57% 44.70x
Bargain Shopping Researchers 53.07% 39.06x
Home and Garden TV Fans 52.84% 34.84x
Hardware Shoppers 51.22% 34.28x
Budget Grocery Shoppers 52.36% 33.02x
Misc-Deal Seekers or Coupon Shoppers 46.38% 32.48x
Discount Big Box Shoppers 46.43% 32.15x
Home Design Enthusiasts 48.26% 31.30x
Realtors & Real Estate Researchers 43.53% 30.85x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.51x
Chicos 0.05% 1.50x
Joe's Jeans 0.00% 1.30x
Free People 0.01% 1.19x
Dressbarn 0.03% 1.18x
The North Face 0.02% 1.14x
Columbia 0.01% 1.13x
Brooks Brothers 0.02% 1.13x
Lane Bryant 0.03% 1.12x
REI 0.01% 1.10x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is thezhush.blogspot.com.

Website Composition Index
thezhush.blogspot.com 0.05% 72.91x
noirfurniturela.com 0.08% 72.86x
rugs-direct.com 0.07% 68.31x
wallsrepublic.com 0.02% 67.84x
goodshomefurnishings.com 0.06% 65.67x
oflifeandlisa.com 0.36% 63.80x
designmanifest.com 0.11% 62.57x
thebooandtheboy.com 0.03% 62.57x
goldenboysandme.com 0.19% 62.28x
thefabricfinder.com 0.03% 62.22x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.24% 26.15x
DIY Decoration & Furniture 6.57% 24.85x
Home Office Products 1.08% 22.18x
Holiday Gifts 1.94% 19.10x
Furniture & Home Improvement 25.85% 18.73x
Shopping Catalogs 5.91% 18.13x
Travel, Food, Fashion & Fitness 3.95% 17.94x
Home Remodeling 13.48% 17.79x
Promo Codes 13.50% 17.56x
Mail Order Food 4.04% 17.53x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999