Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 72.83% 70.23x
Custom Home Lighting Shoppers 52.72% 63.94x
Home Custom Bedroom Decorators 52.72% 63.94x
Bargain Shopping Researchers 63.28% 61.94x
Orlando Activities Researchers 51.85% 60.84x
Home and Garden TV Fans 60.56% 58.12x
Home Remodelers 59.27% 57.97x
Hardware Shoppers 51.15% 52.66x
Vacation Rental Accommodation Researchers 52.43% 52.43x
Home Exterior Design Enthusiasts 55.97% 51.90x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.97x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 1.66% 74.33x
christmastreeshops.com 1.14% 50.57x
steinmart.com 4.25% 48.89x
chadwicks.com 1.08% 48.82x
meredith.com 2.05% 47.22x
freshome.com 1.42% 45.78x
geniuskitchen.com 6.13% 44.40x
monrovia.com 1.55% 44.26x
overstock.com 6.40% 42.11x
restorationhardware.com 1.02% 41.96x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.24% 45.41x
Custom Gifts 0.51% 34.64x
Cheerleading 0.13% 32.93x
Party Suppliers 0.89% 31.42x
Furniture Shopping 7.72% 30.18x
Promo Codes 1.74% 29.83x
Women Shoppers 2.62% 29.29x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.18% 28.74x
Yard Structures 0.36% 28.73x
Hair & Beauty 0.23% 26.24x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female