Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 736.1 Thousand Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 736.1 thousand unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 16.01% 149.69x
Custom Home Lighting Shoppers 16.01% 149.69x
Architecture Enthusiasts 70.07% 149.38x
Home DIY Enthusiasts 49.86% 134.03x
Home and Garden TV Fans 39.88% 132.63x
Home Design Enthusiasts 37.62% 101.65x
Home Design and Living Publication Readers 23.57% 101.56x
HGTV Enthusiasts 44.18% 94.29x
Home Interior Design Enthusiasts 44.64% 92.35x
Kitchen & Bathroom Remodelers 60.56% 91.62x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 3.21x
LOFT 0.02% 1.95x
Talbots 0.01% 1.51x
Old Navy 0.03% 1.38x
Gap 0.01% 1.25x
Express 0.02% 1.16x
Chicos 0.01% 1.11x
Dressbarn 0.01% 1.08x
Gymboree 0.02% 0.96x
Zumiez 0.03% 0.94x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is inspirationformoms.com.

Website Composition Index
inspirationformoms.com 1.37% 105.01x
designthusiasm.com 1.08% 92.94x
frenchcountrycottage.net 1.19% 92.65x
shabbyfufu.com 1.07% 89.15x
followtheyellowbrickhome.com 1.31% 88.92x
oursouthernhomesc.com 1.20% 86.68x
confessionsofaserialdiyer.com 7.66% 86.33x
thistlewoodfarms.com 5.19% 84.07x
postcardsfromtheridge.com 1.46% 80.64x
ginghamgardens.com 1.86% 80.01x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 0.97% 48.97x
DIY Decoration & Furniture 7.37% 47.03x
Home Remodeling 0.93% 39.87x
Travel, Food, Fashion & Fitness 3.22% 34.88x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 41.79% 32.69x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.65% 26.52x
Home Decoration - Remodeling & Outdoors 24.69% 26.43x
Perfume, Makeup & Cosmetics 0.42% 24.64x
Female Lifestyle Content Readers 2.17% 24.34x
Home Decoration Content Readers 17.25% 24.17x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female