Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 76.46% 51.07x
Home Decor Shoppers 66.82% 45.64x
Bargain Shopping Researchers 58.06% 39.38x
Home and Garden TV Fans 54.36% 35.65x
Hardware Shoppers 49.31% 35.58x
Budget Grocery Shoppers 52.92% 33.89x
Misc-Deal Seekers or Coupon Shoppers 47.37% 33.51x
Discount Big Box Shoppers 46.29% 33.33x
Home Design Enthusiasts 48.56% 32.65x
Vacation Rental Accommodation Researchers 51.74% 32.08x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.46x
LL Bean 0.01% 1.40x
Express Outlets 0.00% 1.33x
Ann Taylor 0.02% 1.30x
Joe's Jeans 0.00% 1.26x
Kate Spade 0.02% 1.20x
Supreme 0.00% 1.19x
Chicos 0.04% 1.15x
Tommy Bahama 0.02% 1.14x
LOFT 0.04% 1.12x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is emilyaclark.com.

Website Composition Index
emilyaclark.com 1.15% 71.37x
copycatchic.com 1.17% 70.56x
rugstudio.com 1.72% 65.54x
jossandmain.com 17.61% 64.97x
worldmarket.com 7.93% 63.55x
furniturelandsouth.com 1.51% 62.85x
littlevintagenest.com 1.88% 62.57x
theinspiredroom.net 2.38% 62.16x
homegallerystores.com 1.69% 61.59x
cb2.com 3.21% 61.46x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.35% 25.85x
DIY Decoration & Furniture 7.00% 24.88x
Home Office Products 1.08% 22.54x
Holiday Gifts 2.19% 19.29x
Furniture & Home Improvement 26.13% 18.60x
Home Remodeling 13.66% 18.29x
Shopping Catalogs 6.20% 18.05x
Travel, Food, Fashion & Fitness 4.31% 18.00x
Home Remodeling 5.03% 17.31x
Promo Codes 14.80% 17.23x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female