Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 76.37% 46.74x
Home Decor Shoppers 66.90% 40.45x
Bargain Shopping Researchers 54.68% 38.30x
Home Custom Bedroom Decorators 57.58% 37.33x
Custom Home Lighting Shoppers 57.58% 37.33x
Home and Garden TV Fans 56.88% 33.59x
Hardware Shoppers 50.30% 33.23x
Country Home Decorators 56.00% 32.80x
Budget Grocery Shoppers 54.68% 32.35x
Misc-Deal Seekers or Coupon Shoppers 47.01% 32.19x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.69x
Ann Taylor 0.03% 1.49x
Chicos 0.06% 1.46x
Uniqlo 0.02% 1.45x
Free People 0.03% 1.42x
H&M 0.05% 1.39x
Tommy Bahama 0.03% 1.38x
Armani 0.03% 1.38x
Zara 0.03% 1.32x
Joe's Jeans 0.01% 1.32x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is littlevintagenest.com.

Website Composition Index
littlevintagenest.com 1.52% 42.78x
emilyaclark.com 1.09% 41.90x
furniturelandsouth.com 1.18% 40.84x
copycatchic.com 1.09% 40.54x
homegallerystores.com 1.35% 39.79x
worldmarket.com 6.13% 39.16x
cb2.com 2.41% 38.52x
ebags.com 1.90% 37.43x
rugstudio.com 1.60% 36.92x
jossandmain.com 15.77% 36.72x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.91% 25.99x
DIY Decoration & Furniture 6.74% 24.51x
Home Office Products 1.05% 23.20x
Holiday Gifts 1.87% 20.75x
Shopping Catalogs 5.98% 19.29x
Furniture & Home Improvement 24.22% 19.27x
Home Remodeling 13.00% 18.50x
Home Décor, Furniture, & Decorating 0.08% 18.50x
Promo Codes 14.13% 18.27x
Travel, Food, Fashion & Fitness 4.33% 17.94x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female