Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 2 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 74.01% 75.71x
Bargain Shopping Researchers 61.13% 69.36x
Home Custom Bedroom Decorators 54.22% 68.49x
Custom Home Lighting Shoppers 54.23% 68.49x
Home Remodelers 58.06% 65.05x
Orlando Activities Researchers 52.27% 64.19x
Home and Garden TV Fans 59.51% 62.89x
Vacation Rental Accommodation Researchers 51.78% 56.76x
Misc-Deal Seekers or Coupon Shoppers 52.08% 56.44x
Nashville Activity Researchers 43.96% 55.56x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.37x
Mens Wearhouse 0.01% 1.24x
Old Navy 0.02% 1.20x
Carhartt 0.12% 1.10x
Express 0.01% 1.07x
Buckle 0.01% 1.03x
Victoria's Secret 0.02% 1.02x
Journeys 0.02% 1.00x
Maurices 0.01% 0.93x
The Childrens Place 0.01% 0.74x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 2.36% 77.23x
onekingslane.com 1.08% 53.96x
zgallerie.com 1.07% 51.28x
christmastreeshops.com 1.50% 50.35x
potterybarn.com 1.24% 50.32x
meredith.com 2.48% 49.80x
valuecityfurniture.com 1.44% 49.41x
chadwicks.com 1.39% 49.23x
steinmart.com 5.43% 48.40x
provenwinners.com 1.19% 46.05x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.45% 42.30x
Holiday Gifts 0.20% 33.88x
Cheerleading 0.20% 31.94x
Homeschooling 0.17% 30.70x
Party Suppliers 1.81% 30.35x
Custom Gifts 0.79% 30.32x
Home Remodeling 2.70% 29.18x
Promo Codes 2.78% 28.99x
Furniture Shopping 11.78% 28.24x
Furniture & Home Improvement 3.47% 28.18x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female