Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 58.79% 207.40x
Custom Home Lighting Shoppers 58.79% 207.40x
Apartment Furniture Shoppers 74.73% 199.83x
Bargain Shopping Researchers 64.29% 179.64x
Home Remodelers 58.79% 179.41x
Orlando Activities Researchers 59.34% 178.89x
Home and Garden TV Fans 59.89% 166.42x
Nashville Activity Researchers 46.15% 159.43x
Trendy Shoe Shoppers 46.15% 156.17x
Home Design Enthusiasts 45.05% 155.63x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.18x
Carhartt 0.11% 0.56x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 28.18% 99.85x
petmd.com 23.79% 60.61x
nerdwallet.com 25.76% 55.44x
justanswer.com 17.89% 52.71x
instructables.com 31.97% 50.89x
yellowpages.com 13.81% 50.55x
barnesandnoble.com 30.80% 49.38x
amindfullmom.com 13.65% 47.76x
hilton.com 21.86% 47.71x
findlaw.com 15.83% 47.19x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 28.57% 41.24x
Assorted Topics (Family, Household Wellness, The Beach) 13.19% 39.85x
Female Lifestyle Content Readers 10.44% 37.39x
Consumer Packaged Goods 16.48% 34.65x
Healthcare - Dermatology & Aging 21.43% 33.42x
Travel Adventure 9.89% 31.88x
Appliances & Reviews 28.02% 30.97x
Local Events & Travel Guide 15.93% 30.82x
Stay at Home Mom 30.77% 30.36x
Health Issues Cluster 12.09% 30.36x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female