Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 76.36% 55.41x
Bargain Shopping Researchers 65.05% 48.47x
Custom Home Lighting Shoppers 60.66% 47.72x
Home Custom Bedroom Decorators 60.66% 47.72x
Home Remodelers 61.94% 46.94x
Home and Garden TV Fans 60.36% 45.35x
Orlando Activities Researchers 58.28% 44.47x
Misc-Deal Seekers or Coupon Shoppers 55.70% 40.94x
Home Exterior Design Enthusiasts 54.66% 40.81x
Vacation Rental Accommodation Researchers 54.73% 40.59x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.32x
Lane Bryant 0.01% 1.30x
Chicos 0.02% 1.30x
Old Navy 0.03% 1.24x
White House Black Market 0.01% 1.17x
Carhartt 0.17% 1.16x
Express 0.02% 1.10x
Journeys 0.02% 1.09x
Michael Kors 0.01% 1.07x
LOFT 0.02% 1.07x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 9.25% 47.55x
ruggable.com 1.81% 37.79x
kirklands.com 4.04% 37.14x
freshome.com 3.01% 36.61x
collectionsetc.com 1.36% 35.31x
toysrus.com 1.08% 34.32x
rugstudio.com 1.01% 34.15x
thetreecenter.com 1.16% 33.32x
cleanmama.net 1.24% 33.25x
containerstore.com 5.30% 33.01x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.82% 28.19x
Discount Shopping 1.01% 24.64x
Holiday Gifts 0.72% 24.38x
Furniture & Home Improvement 9.07% 23.36x
Cheerleading 1.05% 23.15x
Home Remodeling 6.25% 22.85x
DIY Decoration & Furniture 4.59% 22.09x
Home Office Products 0.19% 21.26x
Shopping Catalogs 1.66% 20.37x
Beach Vacations 5.16% 20.03x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female