Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 73.16% 55.63x
Bargain Shopping Researchers 65.30% 47.85x
Home Custom Bedroom Decorators 58.82% 47.53x
Custom Home Lighting Shoppers 58.82% 47.52x
Home Remodelers 60.71% 46.88x
Home and Garden TV Fans 60.80% 44.28x
Orlando Activities Researchers 57.86% 44.17x
Vacation Rental Accommodation Researchers 53.73% 40.55x
Misc-Deal Seekers or Coupon Shoppers 56.81% 40.45x
Hardware Shoppers 50.61% 40.43x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.36x
Carhartt 0.14% 1.08x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 7.87% 54.05x
ruggable.com 1.54% 42.65x
kirklands.com 3.32% 40.79x
traditionalhome.com 1.74% 38.64x
cleanmama.net 1.06% 37.76x
collectionsetc.com 1.02% 37.51x
luxedecor.com 1.50% 36.78x
containerstore.com 4.35% 36.53x
dutchcrafters.com 1.03% 36.50x
efaucets.com 1.02% 34.74x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.53% 29.24x
Holiday Gifts 0.58% 24.41x
Cheerleading 0.83% 23.84x
Rural Living 0.04% 23.77x
Furniture & Home Improvement 7.61% 23.75x
Discount Shopping 0.69% 23.48x
Home Remodeling 5.29% 22.78x
Home Office Products 0.14% 22.61x
Custom Gifts 2.45% 21.17x
Party Suppliers 5.64% 20.58x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female