Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 75.42% 60.39x
Bargain Shopping Researchers 60.91% 52.28x
Custom Home Lighting Shoppers 56.28% 52.09x
Home Custom Bedroom Decorators 56.20% 52.07x
Home Remodelers 60.04% 50.95x
Home Decor Shoppers 59.99% 47.55x
Orlando Activities Researchers 52.68% 47.29x
Home and Garden TV Fans 59.39% 47.26x
Budget Grocery Shoppers 54.26% 45.56x
Hardware Shoppers 52.57% 45.54x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.43x
Jos A. Bank Clothiers 0.04% 1.33x
REI 0.01% 1.27x
Chicos 0.04% 1.24x
White House Black Market 0.04% 1.14x
Free People 0.02% 1.14x
Lululemon 0.03% 1.13x
Carhartt 0.27% 1.12x
Mens Wearhouse 0.05% 1.11x
Gymboree 0.04% 1.11x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 11.15% 47.85x
magnoliahomefurniture.com 1.17% 43.78x
collectionsetc.com 1.90% 41.03x
toysrus.com 3.85% 40.62x
kirklands.com 4.91% 40.31x
linkshe.com 1.09% 39.71x
katespade.com 1.15% 38.59x
swimoutlet.com 1.67% 37.90x
bonton.com 1.36% 37.69x
theharperhouse.com 1.24% 37.36x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.40% 25.41x
DIY Decoration & Furniture 4.26% 23.39x
Home Office Products 0.34% 22.45x
Discount Shopping 2.90% 21.54x
Shopping Catalogs 2.49% 21.23x
Holiday Gifts 0.87% 21.06x
As Seen On TV Products 0.07% 20.09x
Furniture & Home Improvement 11.60% 19.77x
Custom Gifts 3.71% 19.41x
Painting & Renovation 3.06% 19.22x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female