Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 77.34% 57.51x
Bargain Shopping Researchers 52.14% 50.66x
Home Custom Bedroom Decorators 52.00% 50.00x
Custom Home Lighting Shoppers 52.02% 49.99x
Home Decor Shoppers 61.65% 48.30x
Home Remodelers 60.09% 48.09x
Home and Garden TV Fans 52.19% 46.18x
Orlando Activities Researchers 46.24% 43.98x
Country Home Decorators 50.43% 43.97x
Budget Grocery Shoppers 45.85% 43.76x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.45% 1.53x
Supreme 0.01% 1.42x
Bonobos 0.11% 1.40x
White House Black Market 0.40% 1.37x
Mens Wearhouse 0.65% 1.34x
REI 0.02% 1.22x
Topshop 0.02% 1.22x
Johnston and Murphy 0.41% 1.21x
Express Outlets 0.01% 1.18x
Ralph Lauren 0.02% 1.13x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is beckiowens.com.

Website Composition Index
beckiowens.com 1.04% 83.96x
littlevintagenest.com 1.36% 83.03x
mcgeeandco.com 1.22% 82.95x
furniturelandsouth.com 1.01% 76.38x
homegallerystores.com 1.18% 73.56x
cb2.com 1.93% 68.77x
burkedecor.com 1.99% 68.19x
worldmarket.com 4.83% 67.18x
emilyaclark.com 1.43% 66.62x
copycatchic.com 1.43% 65.26x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.70% 24.57x
DIY Decoration & Furniture 6.22% 23.34x
Home Office Products 0.69% 22.68x
Holiday Gifts 1.37% 21.25x
Shopping Catalogs 4.08% 19.51x
Furniture & Home Improvement 18.57% 19.25x
Custom Gifts 5.16% 18.91x
Home Décor, Furniture, & Decorating 0.04% 18.77x
Painting & Renovation 4.68% 18.71x
Mail Order Food 2.98% 18.51x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female