Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 5.2 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 79.25% 39.39x
Bargain Shopping Researchers 62.02% 36.65x
Home Remodelers 60.19% 35.43x
Home and Garden TV Fans 55.53% 34.89x
Custom Home Lighting Shoppers 62.20% 34.25x
Home Custom Bedroom Decorators 62.22% 34.24x
Orlando Activities Researchers 56.67% 33.15x
Budget Grocery Shoppers 56.66% 32.25x
Country Home Decorators 57.17% 32.13x
Home Exterior Design Enthusiasts 54.23% 31.95x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.24x
Talbots 0.03% 1.19x
Madewell 0.02% 1.18x
Carhartt 0.27% 1.15x
Chicos 0.04% 1.14x
Mens Wearhouse 0.05% 1.09x
Dressbarn 0.03% 1.08x
Urban Outfitters 0.03% 1.03x
Old Navy 0.06% 1.03x
American Apparel 0.02% 1.02x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 10.31% 46.37x
magnoliahomefurniture.com 1.06% 41.15x
kirklands.com 4.48% 37.89x
collectionsetc.com 1.77% 37.80x
toysrus.com 3.28% 36.81x
linkshe.com 1.00% 36.26x
ruggable.com 1.94% 36.14x
freshome.com 3.29% 34.83x
swimoutlet.com 1.43% 34.27x
bonton.com 1.23% 34.12x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.80% 19.96x
Home Office Products 0.24% 17.52x
Discount Shopping 1.93% 17.48x
DIY Decoration & Furniture 3.41% 17.01x
Holiday Gifts 0.70% 16.83x
Shopping Catalogs 1.89% 16.27x
Furniture & Home Improvement 8.68% 16.21x
As Seen On TV Products 0.04% 15.68x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 15.52x
Beach Vacations 5.40% 15.51x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female