Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 76.61% 56.34x
Bargain Shopping Researchers 59.13% 48.95x
Custom Home Lighting Shoppers 56.21% 48.10x
Home Custom Bedroom Decorators 56.20% 48.10x
Home Remodelers 60.32% 47.47x
Home Decor Shoppers 61.59% 45.33x
Home and Garden TV Fans 58.37% 43.91x
Orlando Activities Researchers 51.57% 43.58x
Hardware Shoppers 52.64% 42.57x
Country Home Decorators 56.64% 42.49x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.53x
White House Black Market 0.47% 1.48x
Bonobos 0.11% 1.46x
Mens Wearhouse 0.55% 1.34x
Johnston and Murphy 0.64% 1.29x
Buckle 0.32% 1.26x
Topshop 0.02% 1.08x
REI 0.01% 1.08x
Columbia 0.01% 0.98x
Uniqlo 0.02% 0.98x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is save-on-crafts.com.

Website Composition Index
save-on-crafts.com 1.13% 44.56x
arhaus.com 1.32% 43.94x
greatbigcanvas.com 1.16% 41.39x
jossandmain.com 14.01% 40.98x
toysrus.com 5.27% 37.82x
cityfarmhouse.com 1.08% 37.56x
magnoliahomefurniture.com 1.48% 37.55x
theharperhouse.com 1.41% 37.13x
collectionsetc.com 2.40% 36.68x
linkshe.com 1.41% 36.60x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.61% 24.02x
DIY Decoration & Furniture 4.53% 22.47x
Home Office Products 0.41% 20.90x
Holiday Gifts 0.89% 20.56x
Shopping Catalogs 2.84% 19.98x
Custom Gifts 3.70% 19.31x
Painting & Renovation 3.24% 19.14x
Furniture & Home Improvement 12.95% 19.08x
Mail Order Food 1.96% 19.03x
Discount Shopping 3.49% 19.02x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female