Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 46.72% 48.79x
Apartment Furniture Shoppers 75.86% 48.33x
Custom Home Lighting Shoppers 60.53% 44.13x
Home Custom Bedroom Decorators 60.55% 44.12x
Bargain Shopping Researchers 67.55% 43.68x
Home Remodelers 63.66% 41.91x
Orlando Activities Researchers 60.03% 41.14x
Vacation Rental Accommodation Researchers 55.86% 37.76x
Misc-Deal Seekers or Coupon Shoppers 58.33% 37.58x
Home Exterior Design Enthusiasts 57.04% 37.00x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.60x
Lane Bryant 0.02% 1.50x
Banana Republic 0.01% 1.42x
Gymboree 0.01% 1.42x
Dressbarn 0.01% 1.39x
White House Black Market 0.02% 1.31x
Carhartt 0.21% 1.29x
Chicos 0.02% 1.28x
Old Navy 0.02% 1.21x
American Eagle Outfitters 0.01% 1.20x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is jossandmain.com.

Website Composition Index
jossandmain.com 3.86% 51.69x
kirklands.com 1.07% 38.16x
onekingslane.com 1.85% 35.75x
containerstore.com 1.74% 34.41x
potterybarn.com 2.34% 33.57x
zgallerie.com 1.80% 33.46x
lenox.com 1.13% 33.44x
meredith.com 3.69% 32.84x
valuecityfurniture.com 2.36% 32.46x
provenwinners.com 1.88% 32.13x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.70% 24.96x
Holiday Gifts 0.28% 22.07x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 21.18x
Home Office Products 0.06% 20.92x
Cheerleading 0.32% 20.17x
Discount Shopping 0.35% 19.52x
Furniture & Home Improvement 4.67% 19.31x
Home Remodeling 3.35% 19.08x
Party Suppliers 2.77% 18.93x
Custom Gifts 1.33% 18.83x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female