Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 76.57% 50.84x
Home Decor Shoppers 62.45% 42.46x
Home Custom Bedroom Decorators 53.06% 41.95x
Custom Home Lighting Shoppers 53.70% 41.92x
Bargain Shopping Researchers 55.06% 41.32x
Home Remodelers 58.68% 41.29x
Home and Garden TV Fans 55.40% 37.52x
Budget Grocery Shoppers 44.88% 36.73x
Country Home Decorators 51.01% 36.39x
Hardware Shoppers 50.75% 35.35x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.41x
Jos A. Bank Clothiers 0.40% 1.37x
Mens Wearhouse 0.62% 1.29x
Belk 0.02% 1.29x
Johnston and Murphy 0.17% 1.25x
LL Bean 0.01% 1.21x
Patagonia 0.02% 1.18x
Buckle 0.20% 1.17x
Express Outlets 0.01% 1.14x
Ann Taylor 0.03% 1.12x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is littlevintagenest.com.

Website Composition Index
littlevintagenest.com 1.22% 75.38x
mcgeeandco.com 1.11% 73.63x
homegallerystores.com 1.09% 69.16x
cb2.com 1.83% 65.14x
worldmarket.com 4.63% 64.80x
emilyaclark.com 1.21% 63.14x
burkedecor.com 1.85% 62.68x
copycatchic.com 1.22% 62.15x
ebags.com 1.38% 61.50x
arhaus.com 2.92% 58.00x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.65% 24.58x
DIY Decoration & Furniture 7.39% 22.90x
Home Office Products 0.72% 22.61x
Holiday Gifts 1.79% 20.31x
Furniture & Home Improvement 20.63% 19.51x
Home Remodeling 12.76% 19.07x
Shopping Catalogs 5.36% 18.13x
Painting & Renovation 5.61% 17.68x
Home Remodeling 4.23% 17.53x
Custom Gifts 6.21% 17.41x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female