Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 67.43% 104.63x
Custom Home Lighting Shoppers 39.50% 90.70x
Home Custom Bedroom Decorators 39.49% 90.70x
Bargain Shopping Researchers 52.43% 84.24x
Home and Garden TV Fans 54.50% 80.83x
Orlando Activities Researchers 37.38% 80.36x
Home Remodelers 49.84% 75.43x
Hardware Shoppers 45.47% 67.57x
Home DIY Enthusiasts 47.67% 67.41x
Home Exterior Design Enthusiasts 48.59% 66.53x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Chicos.

Location Composition Index
Chicos 0.03% 1.74x
Coach 0.01% 1.30x
Old Navy 0.04% 1.27x
Mens Wearhouse 0.03% 1.24x
Talbots 0.01% 1.14x
Express 0.02% 1.11x
Buckle 0.02% 1.07x
Zumiez 0.02% 1.06x
Dressbarn 0.01% 1.06x
Carhartt 0.20% 1.03x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is bluestoneperennials.com.

Website Composition Index
bluestoneperennials.com 1.11% 58.38x
healthnfitness.net 2.27% 57.56x
hgtv.ca 3.75% 56.34x
cvs.com 6.27% 52.86x
greenandvibrant.com 1.01% 52.04x
findsimilar.com 4.55% 50.94x
burkedecor.com 1.31% 50.01x
oldhouseonline.com 1.45% 49.55x
ufseeds.com 1.02% 49.55x
town-n-country-living.com 1.68% 48.85x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 1.50% 35.85x
Furniture Shopping 0.37% 32.63x
Bird Watching 0.15% 31.76x
Discount Shopping 0.26% 30.48x
Furniture & Home Improvement 1.67% 30.27x
DIY Decoration & Furniture 4.42% 29.20x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.45% 27.00x
Pet Supplies 0.27% 25.09x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 18.54% 23.49x
Shopping Catalogs 0.33% 23.01x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female