Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 430 Thousand Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 430 thousand unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 29.94% 109.44x
Home Custom Bedroom Decorators 29.94% 109.41x
Home and Garden TV Fans 46.91% 94.01x
Bargain Shopping Researchers 44.83% 92.12x
Orlando Activities Researchers 24.47% 91.21x
Home Remodelers 42.66% 83.08x
Home DIY Enthusiasts 43.94% 72.90x
Hardware Shoppers 41.26% 68.79x
Home Design and Living Publication Readers 25.60% 68.49x
Home Exterior Design Enthusiasts 43.92% 67.99x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.46x
Journeys 0.03% 1.41x
Hollister 0.01% 1.30x
Chicos 0.02% 1.28x
H&M 0.01% 1.21x
Gymboree 0.02% 1.18x
American Eagle Outfitters 0.01% 1.14x
Maurices 0.04% 1.09x
Zumiez 0.03% 1.07x
The Childrens Place 0.02% 1.05x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is hgtv.ca.

Website Composition Index
hgtv.ca 1.95% 85.18x
findsimilar.com 2.97% 77.59x
designthusiasm.com 1.28% 73.49x
maisondecinq.com 1.17% 72.20x
inspirationformoms.com 1.18% 67.23x
frenchcountrycottage.net 1.30% 63.70x
shabbyfufu.com 1.17% 61.31x
tidbitsandtwine.com 1.16% 59.64x
frequent-ads.com 1.94% 58.63x
followtheyellowbrickhome.com 1.17% 58.34x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 1.20% 33.15x
Home Remodeling 1.24% 30.46x
Teen Hair 1.71% 30.35x
DIY Decoration & Furniture 5.10% 29.97x
Promo Codes 0.60% 23.56x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 12.42% 23.03x
Shopping Catalogs 0.22% 21.83x
Perfume, Makeup & Cosmetics 0.31% 19.66x
Travel, Food, Fashion & Fitness 2.33% 18.68x
Painting & Renovation 0.38% 18.65x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female