Dstillery Audiences

ONLINE HOME DECOR SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Online Home Decor Shoppers Audience

Below you'll find more information about the Online Home Decor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Online Home Decor Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Home Decor Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Home Decor Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 75.91% 70.28x
Home Decor Shoppers 63.95% 60.31x
Bargain Shopping Researchers 51.37% 58.63x
Home Custom Bedroom Decorators 53.17% 57.63x
Custom Home Lighting Shoppers 55.61% 56.98x
Home and Garden TV Fans 52.49% 52.54x
Budget Grocery Shoppers 44.12% 50.87x
Country Home Decorators 51.16% 50.27x
Hardware Shoppers 49.21% 49.34x
Orlando Activities Researchers 44.83% 48.87x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Interest attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Home Decor Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Home Decor Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.49x
Mens Wearhouse 0.46% 1.27x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Location attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Home Decor Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Home Decor Shoppers audience is littlevintagenest.com.

Website Composition Index
littlevintagenest.com 1.44% 74.23x
furniturelandsouth.com 1.12% 71.27x
homegallerystores.com 1.27% 68.81x
mcgeeandco.com 1.30% 68.19x
cb2.com 2.25% 66.24x
worldmarket.com 5.67% 66.22x
emilyaclark.com 1.23% 65.32x
copycatchic.com 1.25% 63.80x
ebags.com 1.72% 63.56x
burkedecor.com 2.15% 58.62x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Web attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Home Decor Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.52% 30.23x
DIY Decoration & Furniture 6.95% 28.73x
Holiday Gifts 1.72% 24.81x
Furniture & Home Improvement 22.74% 23.14x
Shopping Catalogs 5.29% 22.70x
Home Remodeling 12.92% 21.51x
Custom Gifts 6.14% 21.21x
Painting & Renovation 5.70% 21.08x
Promo Codes 12.74% 20.97x
Mail Order Food 3.87% 20.92x
Composition Percentage: The overlap percentage between the Online Home Decor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Home Decor Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Home Decor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female