Explore the Online Investors Audience
Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Online Investors audience.
INTERESTS
The Online Investors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.
| Interest | Composition | Index |
| Finance Continuing Education Researchers | 53.72% | 22.78x |
| Personal Stock Portfolio Managers | 44.38% | 22.11x |
| Financial Investors | 49.39% | 20.49x |
| Executive Travelers | 44.30% | 18.89x |
| Online Shoppers | 32.68% | 17.15x |
| Investment Management Professionals | 35.79% | 17.00x |
| Financial News Readers | 28.91% | 16.50x |
| Business Filing Researchers | 39.00% | 16.36x |
| Market Intelligence Researchers | 28.77% | 16.08x |
| Federal Employee Benefits Researchers | 28.82% | 15.59x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Curious about what else the Online Investors audience is interested in?
Sign Up
APPAREL RETAILERS
The Online Investors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Investors audience is Armani.
| Location | Composition | Index |
| Armani | 0.02% | 1.78x |
| American Apparel | 0.02% | 1.62x |
| REI | 0.01% | 1.56x |
| Ann Taylor | 0.01% | 1.45x |
| Madewell | 0.02% | 1.43x |
| Lululemon | 0.03% | 1.41x |
| Urban Outfitters | 0.03% | 1.40x |
| Uniqlo | 0.01% | 1.36x |
| Tommy Bahama | 0.01% | 1.35x |
| The North Face | 0.01% | 1.34x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Want to find more of the Online Investors audience in the real world?
Sign Up
WEBSITES
The Online Investors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Investors audience is cmegroup.com.
| Website | Composition | Index |
| cmegroup.com | 4.29% | 33.92x |
| investorplace.com | 1.05% | 31.26x |
| barchart.com | 5.95% | 31.03x |
| dividendinvestor.com | 1.68% | 30.32x |
| marketbeat.com | 2.15% | 29.34x |
| investors.com | 10.33% | 28.99x |
| finviz.com | 7.05% | 28.70x |
| thefly.com | 1.14% | 28.56x |
| stocktwits.com | 6.69% | 27.37x |
| nasdaq.com | 32.87% | 26.15x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Want to see more of the websites the Online Investors audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.03% | 23.63x |
| Institutional Investing | 2.12% | 18.67x |
| Personal Investment & Advisor Researchers | 8.43% | 15.32x |
| Cars, Travel & Food | 0.21% | 15.06x |
| Personal Finance Researchers | 5.34% | 14.38x |
| Stock Market Investing Researchers | 74.50% | 12.77x |
| Business News & Information Readers | 7.40% | 12.53x |
| Startup Investment | 5.19% | 12.35x |
| Oil & Energy | 2.01% | 12.00x |
| Retail Industry News | 0.95% | 11.97x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Want to see more of the Content Affinities the Online Investors audience visits?
Sign Up
DEMOGRAPHICS
The Online Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Online Investors audience?
Sign Up