Dstillery Audiences

ONLINE INVESTORS

Audience Size: 517.7 Thousand Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 517.7 thousand unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Executive Travelers.

Interest Composition Index
Executive Travelers 7.33% 43.22x
Entrepreneurs 51.59% 41.99x
Dog Lovers 26.16% 41.23x
Hospital Related Content Readers 57.06% 37.77x
Franchise Opportunity Researchers 23.20% 37.11x
Pet Food Shoppers 41.94% 37.08x
Dog Breed Researchers 42.80% 37.02x
Puppy and Dog Adopters 39.67% 35.63x
Comedy Fans 53.51% 34.25x
Travel Book Readers 60.84% 33.35x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.40x
Zumiez 0.01% 1.20x
Old Navy 0.01% 1.05x
Gymboree 0.01% 0.97x
Maurices 0.02% 0.93x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is science-junkies.com.

Website Composition Index
science-junkies.com 3.61% 68.83x
finallynews.com 9.82% 66.37x
economicr.com 2.21% 65.96x
discoverlifestyle.com 2.43% 65.56x
wonderfeed.com 2.05% 64.76x
womenadvance.com 4.69% 64.35x
foodfortravel.com 4.09% 63.96x
mindfulgazette.com 1.88% 63.53x
scientificfeed.com 4.34% 63.36x
lifelistener.com 2.50% 63.29x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.06% 27.36x
Assorted Topics (Car News, Animals, Viral Media) 1.21% 21.39x
Muscle Cars 3.42% 19.50x
Entertainment & Viral News 16.86% 17.52x
Conscious Living 1.43% 16.68x
Parenting Blogs 1.00% 16.38x
Personal Finance Researchers 0.45% 15.11x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 50.57% 15.05x
Personal Investment & Advisor Researchers 0.67% 13.27x
Retail Industry News 0.03% 12.96x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female