Dstillery Audiences

ONLINE INVESTORS

Audience Size: 1.9 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 38.19% 69.28x
Personal Stock Portfolio Managers 31.57% 64.15x
Telemedicine Content Readers 23.29% 63.92x
Financial Investors 42.16% 61.48x
Small Business COVID-19 Relief Researchers 17.33% 51.57x
Executive Travelers 27.48% 51.30x
Crypto Market Investors 34.44% 47.60x
Remdesivir Information Researchers 14.24% 44.29x
Cannabis News Readers 29.36% 39.87x
Financial News Readers 16.11% 39.00x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.96x
Carhartt 0.07% 1.58x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is thefly.com.

Website Composition Index
thefly.com 2.91% 43.83x
stocknews.com 4.77% 41.98x
stockanalysis.com 2.04% 39.10x
pulse2.com 3.63% 38.55x
barchart.com 17.06% 37.79x
whalewisdom.com 3.32% 37.51x
investorshub.advfn.com 4.93% 35.49x
etf.com 3.14% 35.21x
streetinsider.com 10.40% 33.72x
equities.com 1.35% 31.88x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 3.42% 32.06x
Business News & Information Readers 1.66% 26.75x
Personal Investment & Advisor Researchers 4.53% 22.09x
Startup Investment 1.77% 20.68x
Public Policy Media 1.55% 20.11x
Mortgages & Insurance 1.32% 19.39x
Franchising 0.03% 17.04x
Smart Travel 1.43% 16.40x
Accounting 1.43% 15.28x
Chemicals 0.06% 15.21x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male