Explore the Online Investors Audience
Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Investors audience.
INTERESTS
The Online Investors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Investors audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 44.72% | 54.30x |
| Finance Continuing Education Researchers | 55.82% | 54.29x |
| Financial News Readers | 30.55% | 43.99x |
| Market Intelligence Researchers | 36.01% | 41.39x |
| Financial Investors | 70.14% | 38.59x |
| Online Shoppers | 28.22% | 36.55x |
| Financial Business Intelligence Researchers | 28.47% | 36.46x |
| Investment Management Professionals | 37.25% | 36.41x |
| Venture Capitalists | 31.72% | 34.20x |
| Crypto Market Investors | 30.52% | 32.32x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
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APPAREL RETAILERS
The Online Investors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Investors audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.39x |
| Intermix | 0.01% | 2.21x |
| Topshop | 0.01% | 2.06x |
| Bonobos | 0.05% | 1.99x |
| Supreme | 0.02% | 1.91x |
| Club Monaco | 0.01% | 1.79x |
| Kate Spade | 0.02% | 1.75x |
| Free People | 0.02% | 1.67x |
| Ann Taylor | 0.02% | 1.67x |
| American Apparel | 0.04% | 1.63x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
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WEBSITES
The Online Investors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Investors audience is cboe.com.
| Website | Composition | Index |
| cboe.com | 2.11% | 95.05x |
| sixfigureinvesting.com | 1.23% | 80.96x |
| theoptionsguide.com | 2.21% | 79.60x |
| proshares.com | 2.07% | 78.94x |
| etf.com | 2.84% | 77.25x |
| fundamental-markets.com | 1.09% | 76.07x |
| tradingacademy.com | 1.11% | 75.83x |
| thinkorswim.com | 1.11% | 74.59x |
| barchart.com | 11.13% | 67.40x |
| spindices.com | 2.60% | 65.56x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.21% | 39.45x |
| Institutional Investing | 4.55% | 31.21x |
| Personal Investment & Advisor Researchers | 18.44% | 23.33x |
| Personal Finance Researchers | 12.75% | 20.91x |
| Retail Industry News | 1.99% | 19.48x |
| Cars, Travel & Food | 0.76% | 18.94x |
| Business News & Information Readers | 13.47% | 18.14x |
| Stock Market Investing Researchers | 86.41% | 17.91x |
| Mining & Natural Resources | 0.57% | 17.32x |
| Oil & Energy | 3.08% | 16.62x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
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DEMOGRAPHICS
The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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