Dstillery Audiences

ONLINE INVESTORS

Audience Size: 2.9 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 45.35% 38.59x
Telemedicine Content Readers 22.97% 35.82x
Personal Stock Portfolio Managers 35.74% 34.91x
Executive Travelers 28.82% 33.10x
Financial Investors 49.24% 31.78x
Small Business COVID-19 Relief Researchers 21.09% 28.30x
Crypto Market Investors 35.66% 22.88x
Remdesivir Information Researchers 17.19% 22.55x
Business Filing Researchers 28.60% 22.13x
Financial News Readers 19.38% 21.45x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.17x
J. Crew 0.01% 1.77x
Talbots 0.01% 1.75x
Gap 0.02% 1.74x
Forever 21 0.01% 1.58x
Jos A. Bank Clothiers 0.02% 1.57x
Banana Republic 0.02% 1.53x
White House Black Market 0.02% 1.50x
LOFT 0.02% 1.49x
Victoria's Secret 0.03% 1.42x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is stockanalysis.com.

Website Composition Index
stockanalysis.com 1.38% 48.14x
marketbeat.com 3.36% 48.13x
thefly.com 1.85% 48.02x
pulse2.com 2.87% 45.89x
warriortrading.com 1.67% 43.64x
whalewisdom.com 2.95% 43.26x
etf.com 2.62% 43.23x
stocknews.com 4.25% 42.84x
askfinny.com 1.06% 41.87x
barchart.com 14.82% 41.77x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.08% 30.33x
Mining & Natural Resources 0.27% 26.04x
Retail Industry News 0.11% 23.90x
Business News & Information Readers 0.22% 20.91x
Personal Finance Researchers 2.35% 19.11x
Personal Investment & Advisor Researchers 4.86% 18.87x
Oil & Energy 0.22% 18.84x
Professional Audio Visual 0.02% 13.94x
Clean Energy 0.17% 13.72x
Startup Investment 0.75% 13.72x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male