ONLINE INVESTORS

Audience Size: 2.1 Million Devices

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Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Online Investors audience.

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Executive Travelers.

Interest	Composition	Index
Executive Travelers	18.00%	46.48x
Financial News Readers	32.41%	43.50x
Telemedicine Content Readers	16.65%	42.96x
Personal Stock Portfolio Managers	30.55%	42.62x
Financial Investors	49.32%	41.81x
Finance Continuing Education Researchers	31.25%	37.72x
Investment Management Professionals	28.92%	34.04x
Market Intelligence Researchers	24.57%	33.21x
Small Business COVID-19 Relief Researchers	14.55%	30.31x
Mortgage Researchers	19.32%	29.59x

Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.

Index: A comparison of the Online Investors audience to the internet population.

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.01%	2.03x
Lululemon	0.01%	1.69x
Dressbarn	0.01%	1.52x
Zumiez	0.03%	1.48x
Mens Wearhouse	0.01%	1.35x
Victoria's Secret	0.01%	1.30x
H&M	0.01%	1.30x
White House Black Market	0.01%	1.17x
Old Navy	0.02%	1.12x
Buckle	0.01%	1.07x

Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.

Index: A comparison of the Online Investors audience to the internet population.

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is seekingalpha.com.

Website	Composition	Index
seekingalpha.com	2.42%	51.23x
investors.com	26.37%	45.96x
stocknews.com	1.02%	45.32x
finviz.com	10.35%	45.16x
etf.com	1.42%	44.18x
slickcharts.com	1.29%	40.60x
streetinsider.com	3.73%	40.10x
barchart.com	10.02%	40.04x
stockinvest.us	4.09%	40.03x
pulse2.com	1.75%	40.01x

Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.

Index: A comparison of the Online Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Mining & Natural Resources.

Content Affinity	Composition	Index
Mining & Natural Resources	0.13%	28.05x
Personal Investment & Advisor Researchers	2.08%	24.25x
Oil & Energy	0.11%	22.15x
Retail Industry News	0.05%	18.70x
Personal Finance Researchers	0.92%	18.15x
Learning & Development Products	0.06%	14.28x
Accounting	0.85%	12.56x
Corporate Employment Pages	0.22%	12.40x
Startup Investment	0.54%	11.91x
Writing Resources	0.06%	11.67x

Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.

Index: A comparison of the Online Investors audience to the internet population.

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male