ONLINE INVESTORS

Audience Size: 2.5 Million Devices

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Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Online Investors audience.

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest	Composition	Index
Finance Continuing Education Researchers	36.18%	39.66x
Executive Travelers	21.64%	38.10x
Telemedicine Content Readers	18.92%	36.84x
Personal Stock Portfolio Managers	26.00%	34.67x
Financial Investors	40.61%	30.68x
Market Intelligence Researchers	24.25%	30.57x
Investment Management Professionals	26.26%	28.59x
Small Business COVID-19 Relief Researchers	15.18%	27.16x
Blockchain Enthusiasts	33.06%	24.05x
Commercial Banking Market Intelligence Researchers	27.34%	23.81x

Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.

Index: A comparison of the Online Investors audience to the internet population.

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	2.39x
White House Black Market	0.02%	1.84x
Banana Republic	0.02%	1.84x
LOFT	0.01%	1.64x
Express	0.02%	1.46x
Jos A. Bank Clothiers	0.01%	1.38x
Gap	0.01%	1.37x
Lane Bryant	0.01%	1.26x
Victoria's Secret	0.02%	1.16x
The Childrens Place	0.02%	1.11x

Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.

Index: A comparison of the Online Investors audience to the internet population.

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is marketbeat.com.

Website	Composition	Index
marketbeat.com	1.30%	49.37x
thefly.com	1.07%	46.86x
stockanalysis.com	1.00%	46.81x
seekingalpha.com	5.60%	42.86x
pulse2.com	2.17%	40.36x
etf.com	1.90%	39.66x
stocknews.com	2.29%	38.08x
streetinsider.com	5.19%	37.70x
slickcharts.com	1.49%	37.34x
whalewisdom.com	2.32%	36.57x

Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.

Index: A comparison of the Online Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Mining & Natural Resources.

Content Affinity	Composition	Index
Mining & Natural Resources	0.17%	27.49x
Business News & Information Readers	0.05%	21.18x
Personal Investment & Advisor Researchers	2.78%	20.38x
Retail Industry News	0.06%	18.50x
Oil & Energy	0.10%	18.26x
Personal Finance Researchers	1.26%	17.04x
Visa & Immigration	0.27%	13.96x
Clean Energy	0.10%	13.08x
Startup Investment	0.56%	12.90x
Corporate Employment Pages	0.30%	12.10x

Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.

Index: A comparison of the Online Investors audience to the internet population.

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male