Dstillery Audiences

ONLINE INVESTORS

Audience Size: 2.6 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 44.72% 54.30x
Finance Continuing Education Researchers 55.82% 54.29x
Financial News Readers 30.55% 43.99x
Market Intelligence Researchers 36.01% 41.39x
Financial Investors 70.14% 38.59x
Online Shoppers 28.22% 36.55x
Financial Business Intelligence Researchers 28.47% 36.46x
Investment Management Professionals 37.25% 36.41x
Venture Capitalists 31.72% 34.20x
Crypto Market Investors 30.52% 32.32x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Everlane.

Location Composition Index
Everlane 0.01% 2.39x
Intermix 0.01% 2.21x
Topshop 0.01% 2.06x
Bonobos 0.05% 1.99x
Supreme 0.02% 1.91x
Club Monaco 0.01% 1.79x
Kate Spade 0.02% 1.75x
Free People 0.02% 1.67x
Ann Taylor 0.02% 1.67x
American Apparel 0.04% 1.63x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cboe.com.

Website Composition Index
cboe.com 2.11% 95.05x
sixfigureinvesting.com 1.23% 80.96x
theoptionsguide.com 2.21% 79.60x
proshares.com 2.07% 78.94x
etf.com 2.84% 77.25x
fundamental-markets.com 1.09% 76.07x
tradingacademy.com 1.11% 75.83x
thinkorswim.com 1.11% 74.59x
barchart.com 11.13% 67.40x
spindices.com 2.60% 65.56x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.21% 39.45x
Institutional Investing 4.55% 31.21x
Personal Investment & Advisor Researchers 18.44% 23.33x
Personal Finance Researchers 12.75% 20.91x
Retail Industry News 1.99% 19.48x
Cars, Travel & Food 0.76% 18.94x
Business News & Information Readers 13.47% 18.14x
Stock Market Investing Researchers 86.41% 17.91x
Mining & Natural Resources 0.57% 17.32x
Oil & Energy 3.08% 16.62x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male