ONLINE INVESTORS

Audience Size: 2.7 Million Devices

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Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Investors audience.

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest	Composition	Index
Finance Continuing Education Researchers	52.26%	33.43x
Financial News Readers	32.34%	26.01x
Market Intelligence Researchers	36.72%	25.57x
Personal Stock Portfolio Managers	65.87%	23.22x
Financial Investors	71.71%	22.25x
Financial Business Intelligence Researchers	28.16%	22.22x
Investment Management Professionals	37.05%	22.04x
Online Shoppers	28.84%	20.63x
Readers of Bengali Content	25.47%	18.67x
Venture Capitalists	33.73%	18.36x

Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.

Index: A comparison of the Online Investors audience to the internet population.

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Kate Spade.

Location	Composition	Index
Kate Spade	0.02%	1.77x
Intermix	0.01%	1.72x
Club Monaco	0.01%	1.70x
Armani	0.03%	1.67x
Hugo Boss	0.02%	1.64x
The North Face	0.03%	1.56x
Supreme	0.00%	1.53x
Tommy Bahama	0.03%	1.51x
Free People	0.02%	1.50x
Michael Kors	0.02%	1.47x

Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.

Index: A comparison of the Online Investors audience to the internet population.

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cboe.com.

Website	Composition	Index
cboe.com	2.85%	104.21x
futuresmag.com	1.04%	93.48x
theoptionsguide.com	2.11%	90.38x
sixfigureinvesting.com	1.20%	87.71x
tradingacademy.com	1.28%	83.22x
dividendinvestor.com	1.49%	78.34x
proshares.com	2.69%	77.22x
etf.com	3.80%	76.39x
fundamental-markets.com	1.43%	73.76x
cmegroup.com	9.73%	72.63x

Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.

Index: A comparison of the Online Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.

Content Affinity	Composition	Index
ISPs & Local Services	0.41%	33.78x
Institutional Investing	4.92%	27.82x
Personal Investment & Advisor Researchers	21.76%	19.18x
Personal Finance Researchers	13.76%	18.22x
Stock Market Investing Researchers	86.72%	17.59x
Retail Industry News	2.14%	17.40x
Business News & Information Readers	14.18%	15.38x
Startup Investment	10.54%	15.20x
Mining & Natural Resources	0.85%	14.77x
Oil & Energy	3.44%	14.45x

Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.

Index: A comparison of the Online Investors audience to the internet population.

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male