ONLINE INVESTORS

Audience Size: 2.5 Million Devices

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Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Online Investors audience.

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest	Composition	Index
Finance Continuing Education Researchers	54.48%	49.92x
Personal Stock Portfolio Managers	44.15%	48.90x
Financial News Readers	30.61%	38.76x
Market Intelligence Researchers	33.69%	37.90x
Financial Investors	68.05%	36.56x
Online Shoppers	27.99%	33.64x
Financial Business Intelligence Researchers	26.57%	33.61x
Investment Management Professionals	36.79%	33.59x
Venture Capitalists	32.63%	30.53x
Crypto Market Investors	29.30%	29.52x

Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.

Index: A comparison of the Online Investors audience to the internet population.

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.21x
Saint Laurent Paris	0.02%	2.17x
Supreme	0.02%	2.03x
Intermix	0.02%	1.97x
Bonobos	0.10%	1.93x
Patagonia	0.02%	1.88x
Armani	0.06%	1.70x
The North Face	0.03%	1.67x
Topshop	0.02%	1.61x
REI	0.02%	1.58x

Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.

Index: A comparison of the Online Investors audience to the internet population.

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cboe.com.

Website	Composition	Index
cboe.com	2.07%	108.85x
proshares.com	1.95%	93.47x
theoptionsguide.com	2.21%	93.25x
sixfigureinvesting.com	1.28%	91.93x
etf.com	2.61%	91.25x
fundamental-markets.com	1.04%	90.38x
tradingacademy.com	1.22%	87.54x
thinkorswim.com	1.26%	83.10x
barchart.com	12.02%	79.29x
spindices.com	2.37%	78.24x

Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.

Index: A comparison of the Online Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.

Content Affinity	Composition	Index
ISPs & Local Services	0.20%	39.21x
Institutional Investing	4.47%	28.81x
Personal Investment & Advisor Researchers	17.34%	23.10x
Personal Finance Researchers	11.78%	20.63x
Cars, Travel & Food	0.71%	18.72x
Retail Industry News	1.94%	17.87x
Stock Market Investing Researchers	86.42%	17.43x
Mining & Natural Resources	0.54%	17.32x
Business News & Information Readers	13.35%	17.27x
Startup Investment	10.47%	16.27x

Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.

Index: A comparison of the Online Investors audience to the internet population.

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male