Dstillery Audiences

ONLINE INVESTORS

Audience Size: 6.6 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 53.72% 22.78x
Personal Stock Portfolio Managers 44.38% 22.11x
Financial Investors 49.39% 20.49x
Executive Travelers 44.30% 18.89x
Online Shoppers 32.68% 17.15x
Investment Management Professionals 35.79% 17.00x
Financial News Readers 28.91% 16.50x
Business Filing Researchers 39.00% 16.36x
Market Intelligence Researchers 28.77% 16.08x
Federal Employee Benefits Researchers 28.82% 15.59x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Armani.

Location Composition Index
Armani 0.02% 1.78x
American Apparel 0.02% 1.62x
REI 0.01% 1.56x
Ann Taylor 0.01% 1.45x
Madewell 0.02% 1.43x
Lululemon 0.03% 1.41x
Urban Outfitters 0.03% 1.40x
Uniqlo 0.01% 1.36x
Tommy Bahama 0.01% 1.35x
The North Face 0.01% 1.34x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cmegroup.com.

Website Composition Index
cmegroup.com 4.29% 33.92x
investorplace.com 1.05% 31.26x
barchart.com 5.95% 31.03x
dividendinvestor.com 1.68% 30.32x
marketbeat.com 2.15% 29.34x
investors.com 10.33% 28.99x
finviz.com 7.05% 28.70x
thefly.com 1.14% 28.56x
stocktwits.com 6.69% 27.37x
nasdaq.com 32.87% 26.15x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.03% 23.63x
Institutional Investing 2.12% 18.67x
Personal Investment & Advisor Researchers 8.43% 15.32x
Cars, Travel & Food 0.21% 15.06x
Personal Finance Researchers 5.34% 14.38x
Stock Market Investing Researchers 74.50% 12.77x
Business News & Information Readers 7.40% 12.53x
Startup Investment 5.19% 12.35x
Oil & Energy 2.01% 12.00x
Retail Industry News 0.95% 11.97x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male