Dstillery Audiences

ONLINE INVESTORS

Audience Size: 2.7 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 51.31% 31.81x
Financial News Readers 30.81% 25.30x
Market Intelligence Researchers 36.92% 24.82x
Personal Stock Portfolio Managers 63.67% 22.52x
Financial Investors 70.66% 21.22x
Financial Business Intelligence Researchers 28.80% 20.89x
Finance Industry 30.01% 20.84x
Investment Management Professionals 37.86% 20.60x
Online Shoppers 28.11% 19.63x
Readers of Bengali Content 25.74% 17.80x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.96x
Armani 0.02% 1.88x
Banana Republic 0.04% 1.82x
Free People 0.02% 1.79x
Patagonia 0.01% 1.78x
Intermix 0.01% 1.78x
Zara 0.03% 1.72x
Saint Laurent Paris 0.01% 1.64x
Lorna Jane 0.00% 1.60x
Brooks Brothers 0.03% 1.59x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cboe.com.

Website Composition Index
cboe.com 3.47% 115.56x
tradingmarkets.com 0.36% 110.23x
econoday.com 0.22% 108.77x
swing-trade-stocks.com 0.36% 107.27x
fxstreet.com 0.51% 104.94x
theoptionsguide.com 2.26% 100.26x
seeitmarket.com 0.52% 98.47x
futuresmag.com 1.30% 98.32x
sixfigureinvesting.com 1.20% 97.08x
thinkorswim.com 0.89% 91.52x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.49% 33.41x
Institutional Investing 4.95% 27.11x
Personal Investment & Advisor Researchers 20.99% 18.28x
Personal Finance Researchers 13.50% 17.48x
Stock Market Investing Researchers 86.85% 17.37x
Retail Industry News 2.07% 16.52x
Business News & Information Readers 13.62% 15.08x
Startup Investment 10.98% 14.49x
Mining & Natural Resources 0.91% 13.76x
Oil & Energy 3.57% 13.37x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999