Explore the Online Investors Audience
Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 517.7 thousand unique devices whose actions qualify for the Online Investors audience.
INTERESTS
The Online Investors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Investors audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 7.33% | 43.22x |
| Entrepreneurs | 51.59% | 41.99x |
| Dog Lovers | 26.16% | 41.23x |
| Hospital Related Content Readers | 57.06% | 37.77x |
| Franchise Opportunity Researchers | 23.20% | 37.11x |
| Pet Food Shoppers | 41.94% | 37.08x |
| Dog Breed Researchers | 42.80% | 37.02x |
| Puppy and Dog Adopters | 39.67% | 35.63x |
| Comedy Fans | 53.51% | 34.25x |
| Travel Book Readers | 60.84% | 33.35x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
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APPAREL RETAILERS
The Online Investors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Investors audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 1.40x |
| Zumiez | 0.01% | 1.20x |
| Old Navy | 0.01% | 1.05x |
| Gymboree | 0.01% | 0.97x |
| Maurices | 0.02% | 0.93x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
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WEBSITES
The Online Investors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Investors audience is science-junkies.com.
| Website | Composition | Index |
| science-junkies.com | 3.61% | 68.83x |
| finallynews.com | 9.82% | 66.37x |
| economicr.com | 2.21% | 65.96x |
| discoverlifestyle.com | 2.43% | 65.56x |
| wonderfeed.com | 2.05% | 64.76x |
| womenadvance.com | 4.69% | 64.35x |
| foodfortravel.com | 4.09% | 63.96x |
| mindfulgazette.com | 1.88% | 63.53x |
| scientificfeed.com | 4.34% | 63.36x |
| lifelistener.com | 2.50% | 63.29x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Investors audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.06% | 27.36x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.21% | 21.39x |
| Muscle Cars | 3.42% | 19.50x |
| Entertainment & Viral News | 16.86% | 17.52x |
| Conscious Living | 1.43% | 16.68x |
| Parenting Blogs | 1.00% | 16.38x |
| Personal Finance Researchers | 0.45% | 15.11x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 50.57% | 15.05x |
| Personal Investment & Advisor Researchers | 0.67% | 13.27x |
| Retail Industry News | 0.03% | 12.96x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
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DEMOGRAPHICS
The Online Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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