Dstillery Audiences

ONLINE INVESTORS

Audience Size: 2.7 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 45.61% 27.77x
Personal Stock Portfolio Managers 33.96% 23.76x
Telemedicine Content Readers 22.94% 22.12x
Financial Investors 44.18% 21.76x
Executive Travelers 29.70% 20.39x
Small Business COVID-19 Relief Researchers 21.19% 19.81x
Crypto Market Investors 30.58% 17.12x
Online Shoppers 30.04% 16.91x
Remdesivir Information Researchers 16.35% 15.97x
Business Filing Researchers 29.77% 15.95x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Gap.

Location Composition Index
Gap 0.01% 2.06x
Banana Republic 0.01% 2.02x
Mens Wearhouse 0.01% 1.43x
Chicos 0.01% 1.37x
Victoria's Secret 0.01% 1.14x
Maurices 0.01% 0.94x
Carhartt 0.09% 0.83x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cmegroup.com.

Website Composition Index
cmegroup.com 2.39% 45.24x
dividendinvestor.com 1.06% 42.55x
marketbeat.com 1.44% 39.71x
barchart.com 15.09% 38.44x
thefly.com 3.66% 37.61x
etf.com 2.65% 35.41x
finviz.com 10.91% 34.47x
stocknews.com 4.67% 34.45x
spindices.com 1.96% 33.67x
institutionalinvestor.com 1.07% 32.85x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.14% 23.05x
Personal Investment & Advisor Researchers 7.18% 15.87x
Mining & Natural Resources 0.51% 15.79x
Personal Finance Researchers 4.12% 15.43x
Business News & Information Readers 3.81% 15.08x
Franchising 0.09% 13.58x
Retail Industry News 0.63% 13.29x
Startup Investment 3.40% 12.98x
Oil & Energy 1.49% 12.83x
General Interest 0.06% 12.68x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male