ONLINE INVESTORS

Audience Size: 3.3 Million Devices

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Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Investors audience.

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest	Composition	Index
Finance Continuing Education Researchers	46.66%	32.79x
Telemedicine Content Readers	24.57%	29.44x
Personal Stock Portfolio Managers	36.40%	29.30x
Financial Investors	50.61%	27.87x
Executive Travelers	28.54%	26.44x
Small Business COVID-19 Relief Researchers	22.31%	24.30x
Crypto Market Investors	36.43%	22.05x
Business Filing Researchers	27.94%	18.58x
Remdesivir Information Researchers	17.05%	18.41x
Online Shoppers	32.48%	18.34x

Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.

Index: A comparison of the Online Investors audience to the internet population.

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.63x
J. Crew	0.01%	1.58x
Gap	0.01%	1.57x
White House Black Market	0.02%	1.46x
LOFT	0.02%	1.45x
Banana Republic	0.01%	1.30x
Jos A. Bank Clothiers	0.01%	1.30x
Mens Wearhouse	0.02%	1.27x
Express	0.01%	1.25x
American Eagle Outfitters	0.01%	1.18x

Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.

Index: A comparison of the Online Investors audience to the internet population.

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is thefly.com.

Website	Composition	Index
thefly.com	2.11%	44.68x
stockanalysis.com	1.54%	43.66x
pulse2.com	3.19%	42.17x
marketbeat.com	4.91%	39.92x
barchart.com	16.67%	38.87x
etf.com	3.04%	38.83x
whalewisdom.com	3.20%	38.40x
investorshub.advfn.com	4.19%	38.35x
stocknews.com	5.29%	38.35x
warriortrading.com	2.47%	38.15x

Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.

Index: A comparison of the Online Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	0.16%	25.42x
Mining & Natural Resources	0.33%	22.10x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales)	0.04%	19.89x
Business News & Information Readers	0.50%	17.94x
Personal Finance Researchers	2.58%	17.02x
Personal Investment & Advisor Researchers	5.97%	16.88x
Oil & Energy	0.36%	16.74x
Retail Industry News	0.17%	16.24x
Startup Investment	0.90%	13.19x
Corporate Employment Pages	0.63%	12.60x

Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.

Index: A comparison of the Online Investors audience to the internet population.

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male