Explore the Online Investors Audience
Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Investors audience.
INTERESTS
The Online Investors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.
| Interest | Composition | Index |
| Finance Continuing Education Researchers | 45.67% | 33.33x |
| Personal Stock Portfolio Managers | 36.48% | 28.45x |
| Telemedicine Content Readers | 0.18% | 26.42x |
| Financial Investors | 46.57% | 25.55x |
| Executive Travelers | 31.43% | 24.95x |
| Small Business COVID-19 Relief Researchers | 0.14% | 22.24x |
| Online Shoppers | 29.91% | 20.53x |
| Business Filing Researchers | 27.77% | 19.04x |
| Crypto Market Investors | 30.46% | 19.03x |
| Remdesivir Information Researchers | 0.28% | 18.42x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
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APPAREL RETAILERS
The Online Investors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Investors audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 2.07x |
| Victoria's Secret | 0.01% | 1.51x |
| Mens Wearhouse | 0.01% | 1.46x |
| Carhartt | 0.09% | 0.89x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
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WEBSITES
The Online Investors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Investors audience is cmegroup.com.
| Website | Composition | Index |
| cmegroup.com | 3.29% | 51.44x |
| dividendinvestor.com | 1.41% | 47.82x |
| marketbeat.com | 1.88% | 44.78x |
| barchart.com | 15.46% | 44.00x |
| thefly.com | 3.32% | 41.35x |
| etfdailynews.com | 1.09% | 39.32x |
| etf.com | 2.70% | 38.97x |
| pimco.com | 1.30% | 38.74x |
| finviz.com | 11.87% | 38.63x |
| topforeignstocks.com | 1.01% | 37.45x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Investors audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 1.50% | 27.83x |
| Personal Investment & Advisor Researchers | 7.92% | 19.33x |
| Mining & Natural Resources | 0.35% | 18.66x |
| Personal Finance Researchers | 4.61% | 17.96x |
| Cars, Travel & Food | 0.03% | 17.80x |
| Business News & Information Readers | 4.92% | 17.19x |
| Retail Industry News | 0.75% | 16.48x |
| Oil & Energy | 1.99% | 16.02x |
| Startup Investment | 3.96% | 15.22x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 14.81x |
Composition Percentage:
The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
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DEMOGRAPHICS
The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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