Dstillery Audiences

ONLINE INVESTORS

Audience Size: 2.7 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 52.26% 33.43x
Financial News Readers 32.34% 26.01x
Market Intelligence Researchers 36.72% 25.57x
Personal Stock Portfolio Managers 65.87% 23.22x
Financial Investors 71.71% 22.25x
Financial Business Intelligence Researchers 28.16% 22.22x
Investment Management Professionals 37.05% 22.04x
Online Shoppers 28.84% 20.63x
Readers of Bengali Content 25.47% 18.67x
Venture Capitalists 33.73% 18.36x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.77x
Intermix 0.01% 1.72x
Club Monaco 0.01% 1.70x
Armani 0.03% 1.67x
Hugo Boss 0.02% 1.64x
The North Face 0.03% 1.56x
Supreme 0.00% 1.53x
Tommy Bahama 0.03% 1.51x
Free People 0.02% 1.50x
Michael Kors 0.02% 1.47x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cboe.com.

Website Composition Index
cboe.com 2.85% 104.21x
futuresmag.com 1.04% 93.48x
theoptionsguide.com 2.11% 90.38x
sixfigureinvesting.com 1.20% 87.71x
tradingacademy.com 1.28% 83.22x
dividendinvestor.com 1.49% 78.34x
proshares.com 2.69% 77.22x
etf.com 3.80% 76.39x
fundamental-markets.com 1.43% 73.76x
cmegroup.com 9.73% 72.63x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.41% 33.78x
Institutional Investing 4.92% 27.82x
Personal Investment & Advisor Researchers 21.76% 19.18x
Personal Finance Researchers 13.76% 18.22x
Stock Market Investing Researchers 86.72% 17.59x
Retail Industry News 2.14% 17.40x
Business News & Information Readers 14.18% 15.38x
Startup Investment 10.54% 15.20x
Mining & Natural Resources 0.85% 14.77x
Oil & Energy 3.44% 14.45x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male