ONLINE INVESTORS

Audience Size: 2.9 Million Devices

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Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Online Investors audience.

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest	Composition	Index
Finance Continuing Education Researchers	45.35%	38.59x
Telemedicine Content Readers	22.97%	35.82x
Personal Stock Portfolio Managers	35.74%	34.91x
Executive Travelers	28.82%	33.10x
Financial Investors	49.24%	31.78x
Small Business COVID-19 Relief Researchers	21.09%	28.30x
Crypto Market Investors	35.66%	22.88x
Remdesivir Information Researchers	17.19%	22.55x
Business Filing Researchers	28.60%	22.13x
Financial News Readers	19.38%	21.45x

Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.

Index: A comparison of the Online Investors audience to the internet population.

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	2.17x
J. Crew	0.01%	1.77x
Talbots	0.01%	1.75x
Gap	0.02%	1.74x
Forever 21	0.01%	1.58x
Jos A. Bank Clothiers	0.02%	1.57x
Banana Republic	0.02%	1.53x
White House Black Market	0.02%	1.50x
LOFT	0.02%	1.49x
Victoria's Secret	0.03%	1.42x

Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.

Index: A comparison of the Online Investors audience to the internet population.

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is stockanalysis.com.

Website	Composition	Index
stockanalysis.com	1.38%	48.14x
marketbeat.com	3.36%	48.13x
thefly.com	1.85%	48.02x
pulse2.com	2.87%	45.89x
warriortrading.com	1.67%	43.64x
whalewisdom.com	2.95%	43.26x
etf.com	2.62%	43.23x
stocknews.com	4.25%	42.84x
askfinny.com	1.06%	41.87x
barchart.com	14.82%	41.77x

Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.

Index: A comparison of the Online Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	0.08%	30.33x
Mining & Natural Resources	0.27%	26.04x
Retail Industry News	0.11%	23.90x
Business News & Information Readers	0.22%	20.91x
Personal Finance Researchers	2.35%	19.11x
Personal Investment & Advisor Researchers	4.86%	18.87x
Oil & Energy	0.22%	18.84x
Professional Audio Visual	0.02%	13.94x
Clean Energy	0.17%	13.72x
Startup Investment	0.75%	13.72x

Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.

Index: A comparison of the Online Investors audience to the internet population.

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male