Dstillery Audiences

ONLINE INVESTORS

Audience Size: 2.1 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Executive Travelers.

Interest Composition Index
Executive Travelers 18.00% 46.48x
Financial News Readers 32.41% 43.50x
Telemedicine Content Readers 16.65% 42.96x
Personal Stock Portfolio Managers 30.55% 42.62x
Financial Investors 49.32% 41.81x
Finance Continuing Education Researchers 31.25% 37.72x
Investment Management Professionals 28.92% 34.04x
Market Intelligence Researchers 24.57% 33.21x
Small Business COVID-19 Relief Researchers 14.55% 30.31x
Mortgage Researchers 19.32% 29.59x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.03x
Lululemon 0.01% 1.69x
Dressbarn 0.01% 1.52x
Zumiez 0.03% 1.48x
Mens Wearhouse 0.01% 1.35x
Victoria's Secret 0.01% 1.30x
H&M 0.01% 1.30x
White House Black Market 0.01% 1.17x
Old Navy 0.02% 1.12x
Buckle 0.01% 1.07x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is seekingalpha.com.

Website Composition Index
seekingalpha.com 2.42% 51.23x
investors.com 26.37% 45.96x
stocknews.com 1.02% 45.32x
finviz.com 10.35% 45.16x
etf.com 1.42% 44.18x
slickcharts.com 1.29% 40.60x
streetinsider.com 3.73% 40.10x
barchart.com 10.02% 40.04x
stockinvest.us 4.09% 40.03x
pulse2.com 1.75% 40.01x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.13% 28.05x
Personal Investment & Advisor Researchers 2.08% 24.25x
Oil & Energy 0.11% 22.15x
Retail Industry News 0.05% 18.70x
Personal Finance Researchers 0.92% 18.15x
Learning & Development Products 0.06% 14.28x
Accounting 0.85% 12.56x
Corporate Employment Pages 0.22% 12.40x
Startup Investment 0.54% 11.91x
Writing Resources 0.06% 11.67x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male