ONLINE INVESTORS

Audience Size: 4.1 Million Devices

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Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Online Investors audience.

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest	Composition	Index
Finance Continuing Education Researchers	53.96%	32.46x
Personal Stock Portfolio Managers	45.09%	31.50x
Financial Investors	53.01%	28.47x
Financial News Readers	30.79%	24.42x
Market Intelligence Researchers	33.91%	23.96x
Online Shoppers	31.84%	23.10x
Investment Management Professionals	39.39%	22.60x
Financial Business Intelligence Researchers	28.27%	22.07x
Venture Capitalists	35.51%	21.58x
Business Filing Researchers	37.08%	20.85x

Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.

Index: A comparison of the Online Investors audience to the internet population.

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Supreme.

Location	Composition	Index
Supreme	0.01%	2.00x
Bonobos	0.12%	1.97x
Topshop	0.03%	1.72x
Jos A. Bank Clothiers	0.35%	1.63x
Club Monaco	0.02%	1.48x
Armani	0.03%	1.48x
White House Black Market	0.36%	1.39x
Johnston and Murphy	0.47%	1.33x
Mens Wearhouse	0.49%	1.33x
REI	0.02%	1.28x

Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.

Index: A comparison of the Online Investors audience to the internet population.

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is etf.com.

Website	Composition	Index
etf.com	1.15%	53.72x
theoptionsguide.com	1.14%	52.88x
barchart.com	7.30%	48.59x
spindices.com	1.12%	48.49x
otcmarkets.com	1.45%	46.21x
thefly.com	1.55%	45.57x
cmegroup.com	7.17%	44.83x
investorplace.com	3.33%	44.27x
dividendinvestor.com	2.15%	43.41x
stockinvest.us	1.32%	43.07x

Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.

Index: A comparison of the Online Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.

Content Affinity	Composition	Index
ISPs & Local Services	0.11%	27.00x
Institutional Investing	3.30%	20.64x
Personal Investment & Advisor Researchers	12.30%	16.98x
Personal Finance Researchers	8.43%	15.72x
Cars, Travel & Food	0.50%	14.94x
Stock Market Investing Researchers	78.95%	14.52x
Business News & Information Readers	10.62%	13.41x
Retail Industry News	1.51%	13.06x
Startup Investment	8.36%	12.91x
Accounting	6.42%	12.51x

Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.

Index: A comparison of the Online Investors audience to the internet population.

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male