ONLINE INVESTORS

Audience Size: 2.7 Million Devices

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Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Online Investors audience.

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest	Composition	Index
Finance Continuing Education Researchers	51.31%	31.81x
Financial News Readers	30.81%	25.30x
Market Intelligence Researchers	36.92%	24.82x
Personal Stock Portfolio Managers	63.67%	22.52x
Financial Investors	70.66%	21.22x
Financial Business Intelligence Researchers	28.80%	20.89x
Finance Industry	30.01%	20.84x
Investment Management Professionals	37.86%	20.60x
Online Shoppers	28.11%	19.63x
Readers of Bengali Content	25.74%	17.80x

Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.

Index: A comparison of the Online Investors audience to the internet population.

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.01%	1.96x
Armani	0.02%	1.88x
Banana Republic	0.04%	1.82x
Free People	0.02%	1.79x
Patagonia	0.01%	1.78x
Intermix	0.01%	1.78x
Zara	0.03%	1.72x
Saint Laurent Paris	0.01%	1.64x
Lorna Jane	0.00%	1.60x
Brooks Brothers	0.03%	1.59x

Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.

Index: A comparison of the Online Investors audience to the internet population.

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cboe.com.

Website	Composition	Index
cboe.com	3.47%	115.56x
tradingmarkets.com	0.36%	110.23x
econoday.com	0.22%	108.77x
swing-trade-stocks.com	0.36%	107.27x
fxstreet.com	0.51%	104.94x
theoptionsguide.com	2.26%	100.26x
seeitmarket.com	0.52%	98.47x
futuresmag.com	1.30%	98.32x
sixfigureinvesting.com	1.20%	97.08x
thinkorswim.com	0.89%	91.52x

Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.

Index: A comparison of the Online Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.

Content Affinity	Composition	Index
ISPs & Local Services	0.49%	33.41x
Institutional Investing	4.95%	27.11x
Personal Investment & Advisor Researchers	20.99%	18.28x
Personal Finance Researchers	13.50%	17.48x
Stock Market Investing Researchers	86.85%	17.37x
Retail Industry News	2.07%	16.52x
Business News & Information Readers	13.62%	15.08x
Startup Investment	10.98%	14.49x
Mining & Natural Resources	0.91%	13.76x
Oil & Energy	3.57%	13.37x

Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.

Index: A comparison of the Online Investors audience to the internet population.

DEMOGRAPHICS

The Online Investors audience resonates most for the following age and income brackets.

Age

18-24

Income

$75,000-$99,999