Dstillery Audiences

ONLINE INVESTORS

Audience Size: 3.8 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 46.59% 29.28x
Personal Stock Portfolio Managers 37.38% 27.12x
Financial Investors 46.53% 24.19x
Executive Travelers 33.84% 23.55x
Online Shoppers 31.54% 18.97x
Business Filing Researchers 31.95% 18.53x
Investment Management Professionals 33.29% 18.09x
Financial News Readers 22.83% 17.89x
Venture Capitalists 31.17% 17.78x
Crypto Market Investors 28.48% 17.42x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.10x
Carhartt 0.07% 0.86x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cmegroup.com.

Website Composition Index
cmegroup.com 4.68% 49.98x
dividendinvestor.com 1.92% 45.31x
marketbeat.com 2.53% 42.86x
barchart.com 12.52% 40.45x
fnlondon.com 1.21% 40.18x
thefly.com 2.15% 38.65x
etf.com 1.90% 37.03x
investors.com 17.79% 36.88x
pimco.com 1.85% 36.84x
stocktwits.com 11.42% 36.37x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.96% 25.69x
Personal Investment & Advisor Researchers 8.46% 19.57x
Cars, Travel & Food 0.06% 18.63x
Personal Finance Researchers 5.42% 18.22x
Business News & Information Readers 6.50% 16.28x
Retail Industry News 0.94% 15.96x
Mining & Natural Resources 0.32% 15.40x
Oil & Energy 2.15% 15.25x
Startup Investment 4.78% 15.05x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 14.58x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male