Dstillery Audiences

ONLINE INVESTORS

Audience Size: 3.3 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 45.67% 33.33x
Personal Stock Portfolio Managers 36.48% 28.45x
Telemedicine Content Readers 0.18% 26.42x
Financial Investors 46.57% 25.55x
Executive Travelers 31.43% 24.95x
Small Business COVID-19 Relief Researchers 0.14% 22.24x
Online Shoppers 29.91% 20.53x
Business Filing Researchers 27.77% 19.04x
Crypto Market Investors 30.46% 19.03x
Remdesivir Information Researchers 0.28% 18.42x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 2.07x
Victoria's Secret 0.01% 1.51x
Mens Wearhouse 0.01% 1.46x
Carhartt 0.09% 0.89x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cmegroup.com.

Website Composition Index
cmegroup.com 3.29% 51.44x
dividendinvestor.com 1.41% 47.82x
marketbeat.com 1.88% 44.78x
barchart.com 15.46% 44.00x
thefly.com 3.32% 41.35x
etfdailynews.com 1.09% 39.32x
etf.com 2.70% 38.97x
pimco.com 1.30% 38.74x
finviz.com 11.87% 38.63x
topforeignstocks.com 1.01% 37.45x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.50% 27.83x
Personal Investment & Advisor Researchers 7.92% 19.33x
Mining & Natural Resources 0.35% 18.66x
Personal Finance Researchers 4.61% 17.96x
Cars, Travel & Food 0.03% 17.80x
Business News & Information Readers 4.92% 17.19x
Retail Industry News 0.75% 16.48x
Oil & Energy 1.99% 16.02x
Startup Investment 3.96% 15.22x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 14.81x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male