Dstillery Audiences

ONLINE INVESTORS

Audience Size: 2.8 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 43.33% 37.39x
Finance Continuing Education Researchers 53.97% 37.18x
Financial Investors 52.89% 32.48x
Financial News Readers 28.76% 26.87x
Market Intelligence Researchers 32.36% 26.38x
Online Shoppers 32.38% 26.30x
Investment Management Professionals 40.66% 24.94x
Business Filing Researchers 35.49% 24.77x
Financial Business Intelligence Researchers 26.79% 24.52x
Venture Capitalists 36.98% 23.54x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is Madewell.

Location Composition Index
Madewell 0.01% 1.80x
Armani 0.02% 1.75x
Bonobos 0.02% 1.60x
Hugo Boss 0.04% 1.60x
Kate Spade 0.02% 1.57x
American Apparel 0.03% 1.48x
Free People 0.02% 1.46x
Jos A. Bank Clothiers 0.07% 1.45x
The North Face 0.01% 1.44x
Zara 0.02% 1.44x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is theoptionsguide.com.

Website Composition Index
theoptionsguide.com 1.16% 59.79x
barchart.com 8.57% 57.89x
cmegroup.com 8.00% 54.78x
finra.org 2.00% 52.63x
etf.com 1.10% 52.30x
otcmarkets.com 1.10% 52.18x
investorplace.com 2.52% 49.45x
thefly.com 1.58% 48.22x
financial-planning.com 1.21% 45.84x
spindices.com 1.27% 45.51x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.08% 35.16x
Institutional Investing 3.42% 24.78x
Personal Investment & Advisor Researchers 11.57% 20.44x
Cars, Travel & Food 0.41% 19.03x
Personal Finance Researchers 7.82% 18.96x
Stock Market Investing Researchers 81.64% 16.19x
Business News & Information Readers 10.46% 16.07x
Retail Industry News 1.42% 15.37x
Startup Investment 7.79% 15.17x
Mining & Natural Resources 0.44% 14.50x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male