Dstillery Audiences

ONLINE INVESTORS

Audience Size: 3.1 Million Devices

Explore the Online Investors Audience

Below you'll find more information about the Online Investors audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Online Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Investors audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 47.09% 34.19x
Personal Stock Portfolio Managers 35.53% 31.13x
Telemedicine Content Readers 26.46% 28.66x
Financial Investors 47.34% 27.90x
Executive Travelers 31.10% 27.37x
Small Business COVID-19 Relief Researchers 24.93% 27.32x
Remdesivir Information Researchers 19.84% 22.77x
Business Filing Researchers 32.18% 21.89x
Online Shoppers 35.19% 21.65x
Crypto Market Investors 34.09% 21.08x
Composition Percentage: The overlap percentage between the Online Investors audience and the Interest attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Investors audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.75x
Mens Wearhouse 0.01% 1.30x
Old Navy 0.01% 1.07x
Victoria's Secret 0.01% 1.05x
Journeys 0.01% 1.02x
Carhartt 0.08% 0.87x
Composition Percentage: The overlap percentage between the Online Investors audience and the Location attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Investors audience is cmegroup.com.

Website Composition Index
cmegroup.com 1.30% 56.14x
barchart.com 11.64% 46.37x
thefly.com 2.81% 46.20x
finviz.com 8.57% 43.09x
spindices.com 1.18% 43.03x
etf.com 2.07% 42.18x
stockinvest.us 4.22% 40.71x
whalewisdom.com 2.34% 39.50x
stocknews.com 4.94% 39.24x
nasdaq.com 43.24% 38.33x
Composition Percentage: The overlap percentage between the Online Investors audience and the Web attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.53% 23.81x
Franchising 0.07% 17.24x
Mining & Natural Resources 0.39% 17.11x
Personal Investment & Advisor Researchers 5.12% 16.74x
Business News & Information Readers 1.94% 16.50x
Retail Industry News 0.41% 16.11x
Personal Finance Researchers 2.74% 15.97x
Oil & Energy 0.95% 15.00x
Paper & Packaging 0.07% 14.35x
Startup Investment 1.96% 14.04x
Composition Percentage: The overlap percentage between the Online Investors audience and the Content Affinity attribute.
Index: A comparison of the Online Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male