Dstillery Audiences

ONLINE PAYROLL SERVICES USERS

Audience Size: 2.4 Million Devices

Explore the Online Payroll Services Users Audience

Below you'll find more information about the Online Payroll Services Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Online Payroll Services Users audience.

Dstillery Crafted Audiences

INTERESTS

The Online Payroll Services Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Payroll Services Users audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 31.85% 26.00x
Midwestern Voters 28.64% 17.95x
Detroit Tigers Fans 18.41% 16.70x
Executive Travelers 9.49% 16.42x
Career Focused Individuals 9.03% 16.29x
Michigan County and Local Fair Visitors 33.31% 15.91x
Detroit Red Wings Fans 20.33% 15.39x
Business Filing Researchers 16.75% 14.78x
Mens Business Clothes Shoppers 9.04% 14.70x
Detroit Pistons Fans 20.78% 14.56x
Composition Percentage: The overlap percentage between the Online Payroll Services Users audience and the Interest attribute.
Index: A comparison of the Online Payroll Services Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Payroll Services Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Payroll Services Users audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.80x
Hollister 0.01% 1.46x
J. Crew 0.01% 1.36x
H&M 0.01% 1.31x
Zumiez 0.02% 1.24x
Buckle 0.02% 1.23x
Gap 0.01% 1.15x
Express 0.02% 1.13x
Dressbarn 0.01% 1.10x
White House Black Market 0.02% 1.10x
Composition Percentage: The overlap percentage between the Online Payroll Services Users audience and the Location attribute.
Index: A comparison of the Online Payroll Services Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Payroll Services Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Payroll Services Users audience is abc12.com.

Website Composition Index
abc12.com 15.73% 43.24x
1051thebounce.com 3.70% 42.82x
themorningsun.com 2.27% 41.49x
mibiz.com 1.19% 39.44x
pressandguide.com 1.74% 39.16x
macombdaily.com 5.24% 39.00x
wnem.com 10.44% 38.21x
michigan.gov 1.02% 37.70x
fox47news.com 3.69% 37.60x
thealpenanews.com 1.12% 37.12x
Composition Percentage: The overlap percentage between the Online Payroll Services Users audience and the Web attribute.
Index: A comparison of the Online Payroll Services Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Payroll Services Users audience is Detroit News.

Content Affinity Composition Index
Detroit News 27.37% 21.55x
Human Resources & Employee Management 0.14% 16.80x
Michigan Cluster 42.09% 13.16x
Writing Resources 0.11% 11.98x
Accounting 0.90% 11.67x
Credit Unions & Consumer Protection 0.04% 11.66x
Job Interview Process 0.05% 11.39x
Marketing Professionals 0.12% 11.06x
Law School 0.66% 10.84x
Learning & Development Products 0.07% 10.35x
Composition Percentage: The overlap percentage between the Online Payroll Services Users audience and the Content Affinity attribute.
Index: A comparison of the Online Payroll Services Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Payroll Services Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male