Explore the Online Payroll Services Users Audience
Below you'll find more information about the Online Payroll Services Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Online Payroll Services Users audience.
INTERESTS
The Online Payroll Services Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Payroll Services Users audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 31.85% | 26.00x |
| Midwestern Voters | 28.64% | 17.95x |
| Detroit Tigers Fans | 18.41% | 16.70x |
| Executive Travelers | 9.49% | 16.42x |
| Career Focused Individuals | 9.03% | 16.29x |
| Michigan County and Local Fair Visitors | 33.31% | 15.91x |
| Detroit Red Wings Fans | 20.33% | 15.39x |
| Business Filing Researchers | 16.75% | 14.78x |
| Mens Business Clothes Shoppers | 9.04% | 14.70x |
| Detroit Pistons Fans | 20.78% | 14.56x |
Composition Percentage:
The overlap percentage between the Online Payroll Services Users audience and the Interest attribute.
Index: A comparison of the Online Payroll Services Users audience to the internet population.
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APPAREL RETAILERS
The Online Payroll Services Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Payroll Services Users audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.31% | 1.80x |
| Hollister | 0.01% | 1.46x |
| J. Crew | 0.01% | 1.36x |
| H&M | 0.01% | 1.31x |
| Zumiez | 0.02% | 1.24x |
| Buckle | 0.02% | 1.23x |
| Gap | 0.01% | 1.15x |
| Express | 0.02% | 1.13x |
| Dressbarn | 0.01% | 1.10x |
| White House Black Market | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Online Payroll Services Users audience and the Location attribute.
Index: A comparison of the Online Payroll Services Users audience to the internet population.
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WEBSITES
The Online Payroll Services Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Payroll Services Users audience is abc12.com.
| Website | Composition | Index |
| abc12.com | 15.73% | 43.24x |
| 1051thebounce.com | 3.70% | 42.82x |
| themorningsun.com | 2.27% | 41.49x |
| mibiz.com | 1.19% | 39.44x |
| pressandguide.com | 1.74% | 39.16x |
| macombdaily.com | 5.24% | 39.00x |
| wnem.com | 10.44% | 38.21x |
| michigan.gov | 1.02% | 37.70x |
| fox47news.com | 3.69% | 37.60x |
| thealpenanews.com | 1.12% | 37.12x |
Composition Percentage:
The overlap percentage between the Online Payroll Services Users audience and the Web attribute.
Index: A comparison of the Online Payroll Services Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Payroll Services Users audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 27.37% | 21.55x |
| Human Resources & Employee Management | 0.14% | 16.80x |
| Michigan Cluster | 42.09% | 13.16x |
| Writing Resources | 0.11% | 11.98x |
| Accounting | 0.90% | 11.67x |
| Credit Unions & Consumer Protection | 0.04% | 11.66x |
| Job Interview Process | 0.05% | 11.39x |
| Marketing Professionals | 0.12% | 11.06x |
| Law School | 0.66% | 10.84x |
| Learning & Development Products | 0.07% | 10.35x |
Composition Percentage:
The overlap percentage between the Online Payroll Services Users audience and the Content Affinity attribute.
Index: A comparison of the Online Payroll Services Users audience to the internet population.
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DEMOGRAPHICS
The Online Payroll Services Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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