Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 29.35% 23.03x
Finance Continuing Education Researchers 39.38% 21.05x
Market Intelligence Researchers 35.44% 20.97x
Men's Clothing Shoppers 30.17% 19.51x
Financial Business Intelligence Researchers 27.98% 18.91x
Home Buyers 27.78% 18.38x
Personal Stock Portfolio Managers 53.81% 18.28x
Online Investors 31.60% 18.20x
BMW Vehicle Shoppers 28.82% 17.91x
Car Enthusiasts 29.14% 17.79x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.28x
Joe's Jeans 0.01% 2.13x
Calvin Klein 0.01% 1.96x
Patagonia 0.01% 1.90x
Saint Laurent Paris 0.01% 1.86x
LOFT 0.05% 1.66x
Tommy Bahama 0.03% 1.64x
Brooks Brothers 0.04% 1.64x
J. Crew 0.04% 1.62x
Ann Taylor 0.02% 1.58x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is bnasoftware.com.

Website Composition Index
bnasoftware.com 0.15% 59.20x
marketfolly.com 0.19% 58.83x
hfflp.com 0.29% 58.59x
platinumequity.com 0.15% 57.93x
successionlink.com 0.11% 56.84x
finalternatives.com 0.58% 56.07x
dividendgrowthinvestor.com 0.11% 53.38x
nb.com 0.29% 53.04x
plantemoran.com 0.13% 51.65x
fairmark.com 0.27% 51.40x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.20% 17.81x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 13.79% 14.42x
Retail Industry News 1.75% 14.25x
Environmentally Friendly Cars 0.13% 14.24x
General Interest 0.43% 13.84x
Personal Investment & Advisor Researchers 15.17% 13.40x
Personal Finance Researchers 9.54% 12.55x
Mobile Industry Information 2.16% 12.18x
Real Estate Cluster 1.99% 12.14x
Startup Investment 8.97% 12.08x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999