Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 37.77% 32.59x
Financial Investors 50.48% 31.00x
Finance Continuing Education Researchers 42.51% 29.28x
Market Intelligence Researchers 35.72% 29.13x
Financial News Readers 29.24% 27.32x
BMW Vehicle Shoppers 33.18% 27.22x
Car Enthusiasts 33.34% 27.19x
Car Buyers 34.79% 26.61x
Men's Clothing Shoppers 31.36% 26.55x
Electric Vehicle Shoppers 35.32% 26.51x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.16x
Ralph Lauren 0.01% 2.16x
Madewell 0.02% 2.00x
Bonobos 0.03% 1.83x
Armani 0.03% 1.71x
Ann Taylor 0.03% 1.70x
Kate Spade 0.03% 1.69x
Hugo Boss 0.04% 1.68x
Club Monaco 0.01% 1.63x
Brooks Brothers 0.03% 1.60x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is investorplace.com.

Website Composition Index
investorplace.com 2.05% 36.93x
financial-planning.com 1.05% 36.21x
wealthmanagement.com 1.33% 35.76x
finra.org 1.50% 35.73x
morningstar.com 1.76% 34.66x
fnlondon.com 1.08% 34.02x
sportsjamm.com 1.56% 32.00x
pocketnow.com 2.50% 31.71x
autonews.com 2.59% 31.25x
accountingtoday.com 1.13% 30.75x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.08% 18.41x
Institutional Investing 2.41% 17.47x
General Interest 0.25% 17.26x
Personal Investment & Advisor Researchers 9.51% 16.81x
Retail Industry News 1.38% 14.94x
Personal Finance Researchers 6.10% 14.80x
Paper & Packaging 0.55% 14.25x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.42% 13.69x
Real Estate Cluster 1.47% 13.64x
Startup Investment 6.83% 13.31x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male