Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 24.35% 33.97x
Financial News Readers 24.88% 33.40x
Small Business COVID-19 Relief Researchers 15.07% 31.39x
BMW Vehicle Shoppers 28.70% 28.71x
Executive Travelers 11.03% 28.49x
Automotive News Readers 26.16% 28.13x
Retirement Financial Account Researchers 16.38% 27.85x
2020 Holiday Season Sale News Researchers 18.89% 27.80x
Telemedicine Content Readers 10.60% 27.35x
Automotive Safety Researchers 26.25% 26.76x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.67x
Lane Bryant 0.01% 1.55x
J. Crew 0.01% 1.42x
The Childrens Place 0.01% 1.37x
Buckle 0.02% 1.28x
Express 0.02% 1.20x
Mens Wearhouse 0.01% 1.19x
Old Navy 0.03% 1.19x
Gymboree 0.02% 1.18x
Lululemon 0.01% 1.18x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is seekingalpha.com.

Website Composition Index
seekingalpha.com 1.72% 37.10x
cleantechnica.com 8.76% 31.75x
fordauthority.com 1.89% 30.08x
cnx-software.com 1.02% 27.33x
gizchina.com 2.13% 26.64x
corvetteblogger.com 3.55% 25.76x
autoweek.com 6.65% 25.18x
betanews.com 1.37% 24.34x
investorplace.com 14.76% 24.15x
pulse2.com 1.03% 23.56x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 1.36% 16.00x
Mobile Industry Information 0.33% 14.89x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.67% 14.26x
Space & National Security 3.86% 12.28x
Retail Industry News 0.03% 11.86x
Car Shopping 5.27% 11.83x
Data Centers 0.32% 11.52x
Assorted Topics (Auto, Hobbies, Viral Media) 34.46% 10.98x
Watches Retail 0.41% 10.91x
Technology News 14.62% 10.78x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male