Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 28.15% 21.32x
Personal Stock Portfolio Managers 30.59% 21.28x
Financial Investors 43.33% 21.21x
Finance Continuing Education Researchers 34.18% 21.10x
Car Buyers 34.45% 20.13x
Electric Vehicle Shoppers 36.05% 19.83x
Car Enthusiasts 33.08% 19.34x
BMW Vehicle Shoppers 33.08% 19.20x
Tesla Enthusiasts 32.78% 18.63x
Executive Travelers 26.42% 18.23x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.72x
Zumiez 0.01% 1.61x
Journeys 0.02% 1.42x
Express 0.01% 1.28x
Gap 0.01% 1.26x
Victoria's Secret 0.02% 1.25x
White House Black Market 0.01% 1.11x
Mens Wearhouse 0.01% 1.11x
Lane Bryant 0.01% 1.11x
Dressbarn 0.01% 1.11x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is autonews.com.

Website Composition Index
autonews.com 1.17% 25.40x
thetaxadviser.com 1.22% 23.18x
gmauthority.com 6.57% 22.59x
phoronix.com 1.55% 22.33x
crn.com 1.69% 22.21x
rothira.com 1.41% 20.39x
cnx-software.com 1.57% 20.30x
journalofaccountancy.com 1.74% 20.01x
efinancialcareers.com 2.21% 19.92x
theinquirer.net 1.36% 19.74x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.05% 20.67x
Institutional Investing 0.85% 18.41x
General Interest 0.09% 16.47x
Franchising 0.12% 16.38x
Retail Industry News 0.64% 13.96x
Oil & Energy 1.57% 13.80x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.84% 13.43x
Electronic Cabling 0.28% 13.13x
Business News & Information Readers 3.16% 13.08x
Personal Investment & Advisor Researchers 5.62% 12.50x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male