Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 31.00% 38.84x
Finance Continuing Education Researchers 39.78% 38.60x
Market Intelligence Researchers 35.86% 38.18x
Men's Clothing Shoppers 31.71% 35.32x
Home Buyers 30.43% 34.11x
Car Enthusiasts 29.86% 33.46x
Online Investors 32.17% 33.26x
Financial Business Intelligence Researchers 29.20% 33.25x
Electric Vehicle Shoppers 28.34% 33.06x
BMW Vehicle Shoppers 27.85% 32.67x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.69x
Mens Wearhouse 0.44% 1.23x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 2.25% 48.29x
etf.com 1.75% 47.62x
4-traders.com 1.71% 44.74x
proshares.com 1.12% 43.51x
investorplace.com 4.96% 42.90x
morningstar.com 3.47% 40.92x
insideevs.com 4.58% 40.31x
autospies.com 1.24% 40.19x
irahelp.com 1.18% 40.15x
spindices.com 1.60% 39.73x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.53% 23.58x
Personal Investment & Advisor Researchers 15.94% 19.60x
Retail Industry News 2.03% 19.36x
Personal Finance Researchers 10.76% 17.20x
Mobile Industry Information 2.32% 16.75x
Real Estate Cluster 2.29% 16.28x
Business News & Information Readers 12.14% 15.92x
Startup Investment 10.86% 15.56x
Electronic Cabling 1.62% 15.18x
Data Centers 4.56% 14.98x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male