Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 32.61% 23.66x
Financial Investors 45.50% 23.66x
Finance Continuing Education Researchers 35.90% 22.57x
Automotive News Readers 25.74% 21.93x
Market Intelligence Researchers 29.73% 21.37x
Car Buyers 32.36% 21.32x
BMW Vehicle Shoppers 30.83% 21.29x
Car Enthusiasts 31.16% 21.16x
Executive Travelers 30.14% 20.98x
Electric Vehicle Shoppers 32.36% 20.90x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.74x
Chicos 0.01% 1.74x
Old Navy 0.01% 1.26x
Journeys 0.01% 1.24x
Carhartt 0.12% 1.08x
Victoria's Secret 0.01% 0.98x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is autonews.com.

Website Composition Index
autonews.com 1.70% 28.74x
institutionalinvestor.com 1.53% 26.01x
dividendinvestor.com 1.12% 25.59x
advisorhub.com 1.13% 25.07x
marketbeat.com 1.53% 25.03x
hothardware.com 1.73% 24.51x
pehub.com 1.66% 23.99x
pimco.com 1.25% 23.79x
thetaxadviser.com 1.98% 23.39x
investmentnews.com 3.95% 23.19x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.46% 19.16x
General Interest 0.16% 17.90x
Barcode Site & App Users 0.03% 16.24x
Retail Industry News 0.95% 16.04x
Environmentally Friendly Cars 0.04% 15.95x
Personal Investment & Advisor Researchers 6.80% 15.72x
Oil & Energy 2.09% 14.83x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.58% 14.71x
Paper & Packaging 0.29% 14.13x
Personal Finance Researchers 4.17% 14.03x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male