Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Financial Investors.

Interest Composition Index
Financial Investors 51.41% 21.33x
Personal Stock Portfolio Managers 42.34% 21.10x
Automotive News Readers 24.91% 20.32x
BMW Vehicle Shoppers 32.28% 19.92x
Market Intelligence Researchers 35.60% 19.90x
Car Enthusiasts 32.84% 19.86x
Electric Vehicle Shoppers 34.46% 19.69x
Car Buyers 34.88% 19.20x
Finance Continuing Education Researchers 45.02% 19.09x
Tesla Enthusiasts 30.19% 18.41x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.86x
Bonobos 0.02% 1.82x
Tommy Bahama 0.02% 1.73x
Armani 0.02% 1.58x
Free People 0.03% 1.56x
Madewell 0.02% 1.55x
Club Monaco 0.01% 1.44x
Urban Outfitters 0.04% 1.42x
Ann Taylor 0.02% 1.42x
REI 0.01% 1.41x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is wealthmanagement.com.

Website Composition Index
wealthmanagement.com 1.01% 35.64x
investorplace.com 1.50% 34.98x
finra.org 1.10% 34.80x
morningstar.com 1.33% 33.44x
autonews.com 2.12% 32.64x
sportsjamm.com 1.20% 31.59x
pocketnow.com 1.97% 30.82x
autospies.com 1.14% 30.34x
theopen.com 1.38% 30.08x
fudzilla.com 1.13% 29.29x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.68% 14.79x
Environmentally Friendly Cars 0.05% 14.69x
General Interest 0.18% 13.67x
Personal Investment & Advisor Researchers 7.45% 13.54x
Retail Industry News 0.98% 12.31x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.35% 12.16x
Personal Finance Researchers 4.45% 11.99x
Paper & Packaging 0.35% 11.59x
Oil & Energy 1.94% 11.57x
Real Estate Cluster 1.06% 11.49x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male