Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 30.98% 22.77x
Market Intelligence Researchers 35.04% 21.58x
Finance Continuing Education Researchers 40.31% 21.47x
Men's Clothing Shoppers 29.19% 20.39x
Financial Business Intelligence Researchers 26.74% 19.51x
BMW Vehicle Shoppers 27.50% 19.04x
Car Enthusiasts 28.68% 18.92x
Home Buyers 30.31% 18.80x
Online Investors 32.48% 18.64x
Realtors & Real Estate Researchers 25.94% 18.55x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.04x
Armani 0.03% 1.64x
Intermix 0.01% 1.63x
Saint Laurent Paris 0.01% 1.59x
Club Monaco 0.01% 1.58x
LOFT 0.05% 1.54x
Ann Taylor 0.02% 1.52x
J. Crew 0.04% 1.49x
American Apparel 0.03% 1.48x
Banana Republic 0.05% 1.46x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is dealbreaker.com.

Website Composition Index
dealbreaker.com 1.49% 47.72x
motorauthority.com 3.41% 45.63x
cboe.com 1.22% 43.80x
morningstar.com 4.13% 42.88x
themerkle.com 1.10% 42.20x
etf.com 2.03% 41.90x
starwoodhotels.com 3.20% 41.38x
investorplace.com 6.74% 41.20x
whalewisdom.com 1.78% 40.56x
institutionalinvestor.com 2.37% 39.52x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.27% 18.57x
General Interest 0.45% 15.34x
Retail Industry News 1.83% 14.90x
Environmentally Friendly Cars 0.14% 14.67x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 15.25% 14.32x
Personal Investment & Advisor Researchers 15.65% 13.80x
Personal Finance Researchers 9.85% 13.01x
Startup Investment 8.93% 12.89x
Real Estate Cluster 2.05% 12.73x
Mobile Industry Information 2.15% 12.70x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male