Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 29.64% 25.39x
Finance Continuing Education Researchers 39.68% 25.33x
Market Intelligence Researchers 35.55% 24.66x
Men's Clothing Shoppers 31.61% 22.87x
Home Buyers 29.23% 22.52x
Financial Business Intelligence Researchers 28.42% 22.04x
Men's Shoe Shoppers 35.21% 21.40x
Realtors & Real Estate Researchers 26.95% 21.29x
Online Investors 31.69% 21.23x
Car Enthusiasts 29.20% 21.01x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.84x
Calvin Klein 0.02% 2.38x
Intermix 0.02% 2.09x
Patagonia 0.03% 2.02x
Everlane 0.01% 2.01x
Zara 0.05% 1.92x
Armani 0.05% 1.88x
Club Monaco 0.01% 1.86x
Kate Spade 0.03% 1.82x
LOFT 0.09% 1.64x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 2.58% 55.00x
cboe.com 1.04% 51.36x
etf.com 1.92% 50.52x
4-traders.com 1.92% 49.56x
investorplace.com 5.47% 48.57x
morningstar.com 3.67% 47.75x
proshares.com 1.22% 46.09x
whalewisdom.com 1.94% 44.17x
dealbreaker.com 1.54% 43.48x
earther.com 1.60% 42.99x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.37% 20.76x
General Interest 0.47% 18.65x
Environmentally Friendly Cars 0.14% 17.37x
Retail Industry News 1.95% 17.24x
Personal Investment & Advisor Researchers 15.79% 16.33x
Washington D.C. Hotels 0.03% 15.48x
Personal Finance Researchers 10.42% 15.07x
Real Estate Cluster 2.22% 14.59x
Mobile Industry Information 2.18% 14.41x
Franchising 0.45% 14.23x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male