Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 37.99% 42.08x
Market Intelligence Researchers 34.31% 38.60x
Financial News Readers 30.27% 38.33x
Finance Continuing Education Researchers 41.21% 37.76x
Car Enthusiasts 28.69% 35.56x
Men's Clothing Shoppers 31.11% 35.03x
Camera Review Readers 29.84% 34.74x
BMW Vehicle Shoppers 27.36% 34.50x
Electric Vehicle Shoppers 27.50% 34.45x
Car Buyers 31.33% 34.03x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.25x
Everlane 0.01% 2.23x
Supreme 0.02% 1.94x
Bonobos 0.11% 1.89x
Jos A. Bank Clothiers 0.49% 1.78x
Club Monaco 0.03% 1.74x
Armani 0.07% 1.72x
Johnston and Murphy 0.22% 1.67x
Saint Laurent Paris 0.01% 1.66x
Hugo Boss 0.05% 1.61x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is etf.com.

Website Composition Index
etf.com 1.57% 54.44x
starwoodhotels.com 2.00% 54.25x
proshares.com 1.03% 49.59x
4-traders.com 1.53% 49.43x
spindices.com 1.46% 47.37x
bdo.com 1.23% 47.02x
investorplace.com 4.43% 45.93x
irahelp.com 1.09% 45.90x
appleinsider.com 1.76% 45.83x
autospies.com 1.14% 44.88x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.21% 20.71x
General Interest 0.40% 20.61x
Personal Investment & Advisor Researchers 14.13% 18.81x
Environmentally Friendly Cars 0.14% 18.68x
Retail Industry News 1.91% 17.56x
Personal Finance Researchers 9.35% 16.38x
Paper & Packaging 0.84% 15.82x
Mobile Industry Information 2.13% 15.31x
Real Estate Cluster 2.08% 14.99x
Startup Investment 9.53% 14.82x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male