Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 30.09% 24.22x
Small Business COVID-19 Relief Researchers 22.03% 24.00x
Electric Vehicle Shoppers 36.14% 23.70x
Financial Investors 42.85% 23.59x
Finance Continuing Education Researchers 33.44% 23.50x
Automotive News Readers 32.16% 23.24x
Car Buyers 32.92% 23.05x
BMW Vehicle Shoppers 33.06% 23.01x
Car Enthusiasts 32.45% 22.47x
Small Business Administration Cares Act Researchers 23.29% 22.06x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.41x
Jos A. Bank Clothiers 0.01% 1.35x
J. Crew 0.01% 1.33x
White House Black Market 0.02% 1.31x
Michael Kors 0.01% 1.29x
LOFT 0.02% 1.26x
Gap 0.01% 1.23x
Chicos 0.02% 1.17x
Old Navy 0.03% 1.13x
Gymboree 0.01% 1.13x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is gmauthority.com.

Website Composition Index
gmauthority.com 1.77% 34.22x
cnx-software.com 1.32% 26.50x
ft.com 1.41% 26.48x
teslarati.com 2.81% 26.42x
bitcoinist.com 1.45% 25.33x
seekingalpha.com 17.95% 24.86x
androidpolice.com 2.23% 24.40x
thefly.com 1.19% 24.38x
topgear.com 4.03% 23.33x
corvetteblogger.com 4.77% 22.94x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.14% 22.82x
Oil & Energy 0.36% 17.19x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.78% 16.68x
Men's Dress Shirt Shopping 0.07% 14.52x
Marijuana 0.03% 14.06x
Retail Industry News 0.15% 14.03x
Personal Investment & Advisor Researchers 4.89% 13.88x
Mobile Industry Information 0.53% 13.56x
Bathrooms & Plumbing 0.10% 13.54x
Machines & Industrial Supplies 0.25% 13.47x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male