Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 41.39% 31.21x
Financial Investors 52.02% 30.48x
Market Intelligence Researchers 37.24% 28.98x
Finance Continuing Education Researchers 44.84% 28.45x
Financial News Readers 32.33% 27.74x
Car Enthusiasts 34.04% 26.41x
Men's Clothing Shoppers 34.02% 26.37x
Electric Vehicle Shoppers 34.96% 26.23x
Camera Review Readers 32.88% 25.99x
BMW Vehicle Shoppers 33.66% 25.92x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.15x
Bonobos 0.15% 2.11x
Jos A. Bank Clothiers 0.42% 1.72x
Topshop 0.03% 1.69x
Club Monaco 0.02% 1.63x
White House Black Market 0.46% 1.56x
Intermix 0.01% 1.56x
Johnston and Murphy 0.62% 1.47x
Free People 0.03% 1.44x
Mens Wearhouse 0.58% 1.41x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is etf.com.

Website Composition Index
etf.com 1.11% 37.93x
starwoodhotels.com 1.38% 36.05x
spindices.com 1.06% 34.31x
4-traders.com 1.09% 33.30x
autoclassics.com 1.20% 32.90x
appleinsider.com 1.21% 32.04x
fa-mag.com 1.14% 31.94x
pgatourlive.com 1.14% 31.64x
investorplace.com 3.17% 30.89x
pymnts.com 1.39% 30.39x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.61% 17.00x
General Interest 0.28% 16.40x
Environmentally Friendly Cars 0.10% 16.25x
Personal Investment & Advisor Researchers 10.76% 15.74x
Retail Industry News 1.57% 14.09x
Personal Finance Researchers 7.10% 14.04x
Paper & Packaging 0.65% 13.20x
Real Estate Cluster 1.64% 12.83x
Startup Investment 7.78% 12.52x
Business News & Information Readers 9.37% 12.34x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male