Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 23.52% 31.30x
Small Business COVID-19 Relief Researchers 16.59% 29.82x
Finance Continuing Education Researchers 26.01% 28.97x
Financial Investors 38.73% 28.77x
Car Buyers 29.46% 28.15x
BMW Vehicle Shoppers 29.39% 27.60x
Automotive News Readers 30.66% 27.06x
Executive Travelers 15.03% 26.97x
Market Intelligence Researchers 22.03% 26.93x
Camera Review Readers 20.13% 25.65x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.56x
Zumiez 0.02% 1.47x
H&M 0.01% 1.45x
Jos A. Bank Clothiers 0.01% 1.29x
LOFT 0.01% 1.22x
Gymboree 0.01% 1.21x
Express 0.02% 1.21x
Aeropostale 0.01% 1.20x
Gap 0.01% 1.09x
Old Navy 0.02% 1.08x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is seekingalpha.com.

Website Composition Index
seekingalpha.com 4.14% 32.06x
pulse2.com 1.33% 24.67x
automobilemag.com 1.14% 24.57x
hotrod.com 2.07% 24.03x
cleantechnica.com 15.75% 23.81x
cnx-software.com 1.47% 23.41x
trucktrend.com 1.14% 22.68x
corvetteblogger.com 4.33% 22.24x
gizchina.com 4.44% 21.79x
topgear.com 1.73% 21.67x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.06% 17.60x
Personal Investment & Advisor Researchers 2.22% 16.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.93% 15.52x
Data Centers 0.59% 15.09x
Mobile Industry Information 0.24% 14.60x
Motorsports 0.32% 12.49x
Trucks 0.04% 12.35x
Auto Body Upkeep & Repair Researchers 0.10% 11.77x
Assorted Topics (Auto, Hobbies, Viral Media) 35.67% 11.59x
Watches Retail 0.50% 11.19x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male