Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 29.07% 27.59x
Electric Vehicle Shoppers 35.75% 26.84x
Small Business COVID-19 Relief Researchers 21.20% 26.43x
Financial Investors 43.18% 26.33x
Finance Continuing Education Researchers 32.60% 26.27x
Car Buyers 33.24% 25.90x
BMW Vehicle Shoppers 31.51% 25.81x
Automotive News Readers 31.54% 25.60x
Car Enthusiasts 32.25% 25.32x
Tesla Enthusiasts 32.26% 24.41x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.08x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is gmauthority.com.

Website Composition Index
gmauthority.com 2.34% 35.05x
cnx-software.com 1.31% 26.40x
seekingalpha.com 21.93% 24.82x
defensenews.com 1.04% 24.51x
teslarati.com 3.52% 24.30x
thefly.com 1.38% 24.21x
androidpolice.com 3.36% 24.06x
ft.com 1.16% 23.86x
dealbreaker.com 1.98% 23.60x
topgear.com 4.16% 23.48x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.18% 21.86x
Retail Industry News 0.19% 17.29x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.71% 17.19x
Electronic Cabling 0.07% 17.09x
Paper & Packaging 0.04% 16.22x
Oil & Energy 0.49% 16.12x
Bathrooms & Plumbing 0.17% 15.61x
Business News & Information Readers 0.68% 14.92x
Auctions & Repossessions 0.11% 14.65x
Mobile Industry Information 0.64% 14.63x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male