Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 30.25% 23.94x
Financial Investors 41.68% 23.72x
Finance Continuing Education Researchers 35.12% 23.09x
Car Buyers 31.89% 22.24x
BMW Vehicle Shoppers 29.40% 21.97x
Automotive News Readers 26.46% 21.76x
Electric Vehicle Shoppers 31.15% 21.57x
Car Enthusiasts 29.69% 21.41x
Market Intelligence Researchers 24.95% 20.99x
Executive Travelers 28.33% 20.69x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.75x
Chicos 0.01% 1.57x
Victoria's Secret 0.01% 1.37x
Journeys 0.01% 1.19x
Old Navy 0.01% 1.09x
Carhartt 0.14% 1.01x
Mens Wearhouse 0.01% 1.01x
Maurices 0.01% 0.86x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is autonews.com.

Website Composition Index
autonews.com 1.25% 27.83x
institutionalinvestor.com 1.01% 26.50x
thetaxadviser.com 1.41% 25.33x
marketbeat.com 1.07% 25.15x
pehub.com 1.10% 24.64x
investmentnews.com 2.78% 23.75x
crn.com 1.78% 23.54x
gmauthority.com 6.84% 23.14x
bleacherreport.com 2.08% 22.89x
phoronix.com 1.46% 22.83x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.01% 18.73x
General Interest 0.11% 18.51x
Retail Industry News 0.74% 16.25x
Texas Off-Roading 0.06% 15.83x
Oil & Energy 1.89% 15.31x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.60% 15.19x
Personal Investment & Advisor Researchers 6.07% 14.77x
Electronic Cabling 0.36% 14.37x
Business News & Information Readers 4.04% 14.21x
Franchising 0.12% 13.98x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male