Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 28.52% 28.66x
Car Buyers 31.74% 27.82x
Financial Investors 41.57% 27.71x
Finance Continuing Education Researchers 34.34% 27.60x
Car Enthusiasts 29.81% 26.73x
Electric Vehicle Shoppers 34.15% 26.69x
Small Business COVID-19 Relief Researchers 22.72% 26.54x
BMW Vehicle Shoppers 30.56% 25.50x
Automotive News Readers 28.79% 25.21x
Executive Travelers 24.81% 25.14x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.54x
Banana Republic 0.01% 1.39x
LOFT 0.01% 1.25x
Zumiez 0.01% 1.22x
Mens Wearhouse 0.01% 1.21x
American Eagle Outfitters 0.01% 1.12x
Aeropostale 0.01% 1.11x
The Childrens Place 0.01% 1.07x
Victoria's Secret 0.02% 1.07x
Journeys 0.02% 1.04x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is gmauthority.com.

Website Composition Index
gmauthority.com 3.51% 34.20x
coindesk.com 1.23% 27.96x
autospies.com 1.22% 26.13x
cnx-software.com 1.25% 25.20x
defensenews.com 1.69% 24.72x
thefly.com 1.52% 24.66x
bitcoinist.com 1.89% 24.23x
dealbreaker.com 2.07% 23.92x
automaatic.com 1.17% 23.82x
taxfoundation.org 1.50% 23.76x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.30% 21.92x
Electronic Cabling 0.15% 18.89x
General Interest 0.04% 18.65x
Retail Industry News 0.31% 18.19x
Oil & Energy 0.79% 17.62x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.92% 17.44x
Franchising 0.04% 17.32x
Business News & Information Readers 1.23% 16.17x
Personal Investment & Advisor Researchers 3.96% 15.58x
Gadgets 0.03% 15.06x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male