Dstillery Audiences

ONLINE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Online Shoppers Audience

Below you'll find more information about the Online Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Online Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Online Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Shoppers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 29.01% 28.34x
Small Business COVID-19 Relief Researchers 20.60% 27.65x
Finance Continuing Education Researchers 32.17% 27.37x
Financial Investors 42.35% 27.34x
Car Buyers 34.46% 26.38x
BMW Vehicle Shoppers 33.27% 26.01x
Car Enthusiasts 33.50% 25.67x
Automotive News Readers 32.97% 25.54x
Executive Travelers 21.62% 24.83x
Small Business Administration Cares Act Researchers 22.09% 24.52x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Interest attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Shoppers audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 2.09x
White House Black Market 0.03% 1.63x
Eddie Bauer 0.01% 1.52x
Michael Kors 0.01% 1.50x
Lululemon 0.01% 1.48x
Banana Republic 0.02% 1.37x
Jos A. Bank Clothiers 0.02% 1.36x
Gymboree 0.02% 1.34x
H&M 0.01% 1.27x
Mens Wearhouse 0.03% 1.26x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Location attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Shoppers audience is teslarati.com.

Website Composition Index
teslarati.com 1.85% 29.87x
seekingalpha.com 12.64% 28.89x
ft.com 1.40% 28.39x
androidpolice.com 1.01% 27.73x
investmentnews.com 1.38% 27.48x
cnx-software.com 1.27% 27.38x
topgear.com 3.36% 25.55x
pulse2.com 1.55% 25.15x
corvetteblogger.com 4.70% 24.61x
dealbreaker.com 1.29% 24.37x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Web attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Shoppers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.08% 30.55x
Business News & Information Readers 0.19% 18.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.76% 17.77x
Retail Industry News 0.08% 17.33x
Oil & Energy 0.19% 16.99x
Mobile Industry Information 0.36% 16.77x
Lighting & Power 0.08% 15.13x
Personal Investment & Advisor Researchers 3.76% 14.97x
Auto Tires & Parts Repair Researchers 0.17% 14.33x
Amateur Radios 0.05% 13.66x
Composition Percentage: The overlap percentage between the Online Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Online Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male