Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Casual Dining Restaurant Researchers.
| Interest | Composition | Index |
| Casual Dining Restaurant Researchers | 14.94% | 13.22x |
| Budget Grocery Shoppers | 13.08% | 12.48x |
| Food Delivery Service Users | 14.14% | 11.16x |
| Italian Chain Restaurant Eaters | 15.39% | 11.00x |
| Flower & Gift Basket Shoppers | 13.48% | 10.72x |
| Big Box Shoppers | 11.95% | 10.60x |
| Blender Shoppers | 12.91% | 10.55x |
| Home Decor Shoppers | 13.31% | 10.43x |
| Discount Big Box Shoppers | 12.35% | 10.31x |
| Home Goods Supercenter Shoppers | 10.54% | 10.11x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.02% | 1.51x |
| Jos A. Bank Clothiers | 0.29% | 1.17x |
| Mens Wearhouse | 0.48% | 1.16x |
| Buckle | 0.23% | 1.16x |
| White House Black Market | 0.29% | 1.15x |
| Belk | 0.01% | 1.15x |
| Talbots | 0.05% | 1.13x |
| Intermix | 0.01% | 1.08x |
| Ralph Lauren | 0.02% | 1.07x |
| Johnston and Murphy | 0.31% | 1.06x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.
| Website | Composition | Index |
| bistromd.com | 3.34% | 37.61x |
| findthecompany.com | 1.37% | 15.28x |
| carfax.com | 1.25% | 15.03x |
| menupix.com | 3.95% | 15.01x |
| sportrider.com | 1.01% | 14.64x |
| menuism.com | 5.94% | 14.38x |
| collectionsetc.com | 1.34% | 14.21x |
| forlocations.com | 2.89% | 14.04x |
| cdkitchen.com | 2.90% | 13.99x |
| ucomparehealthcare.com | 1.55% | 13.96x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.65% | 14.01x |
| ISPs & Local Services | 0.05% | 10.63x |
| Discount Shopping | 2.40% | 8.62x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.11% | 8.00x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.19% | 7.76x |
| Mail Order Food | 1.16% | 7.23x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.08% | 7.21x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.01x |
| Low Budget Shoppers | 0.80% | 6.76x |
| Home Printing | 0.26% | 6.74x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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