Dstillery Audiences

ORDER-IN EATERS

Audience Size: 5.3 Million Devices

Explore the Order-in Eaters Audience

Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Order-in Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Order-in Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Order-in Eaters audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 14.93% 7.29x
Budget Grocery Shoppers 11.89% 6.77x
Italian Chain Restaurant Eaters 12.98% 6.44x
Food Delivery Service Users 12.01% 6.37x
Sweepstakes Enthusiasts 11.98% 6.21x
Blender Shoppers 11.74% 6.21x
Affordable Hotel Bookers 13.18% 6.12x
Home Medical Supplies Shoppers 10.78% 6.11x
Flower & Gift Basket Shoppers 12.65% 6.10x
As Seen on TV Shoppers 10.97% 6.07x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Order-in Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.20x
Chicos 0.04% 1.08x
Coach 0.03% 1.05x
White House Black Market 0.04% 1.03x
Talbots 0.02% 1.03x
Eddie Bauer 0.01% 1.00x
American Eagle Outfitters 0.04% 1.00x
Buckle 0.03% 1.00x
Hollister 0.03% 0.97x
Dressbarn 0.02% 0.97x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Order-in Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.

Website Composition Index
bistromd.com 2.03% 31.54x
menupix.com 2.92% 12.48x
forlocations.com 1.77% 12.25x
menuism.com 5.07% 12.20x
cdkitchen.com 3.27% 10.87x
centslessdeals.com 1.41% 10.67x
yummly.com 2.84% 10.48x
videopoker.com 1.16% 10.40x
whoneedsacape.com 1.13% 9.95x
momswithcrockpots.com 1.15% 9.84x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Order-in Eaters audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.01% 9.99x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.15% 9.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 8.26x
Discount Shopping 0.75% 6.86x
Consumer Rewards 0.07% 6.81x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 5.95x
Senior Care 0.27% 4.95x
Food Cluster 0.64% 4.74x
Home Improvement Contractor 0.16% 4.62x
Low Carb Diets 2.03% 4.61x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female