Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 3.17% | 6.30x |
| Food Delivery Service Users | 3.79% | 6.05x |
| Big Box Store Jewelry Sale Shoppers | 1.29% | 6.03x |
| Coupon Researchers | 3.98% | 5.65x |
| Easter Celebrators | 5.04% | 5.60x |
| Louisiana Creole Food Enthusiasts | 5.88% | 5.53x |
| Restaurant Menu Researchers | 5.39% | 5.51x |
| Christmas Recipe Researchers | 6.55% | 5.50x |
| Shelf-Stable Food Content Readers | 2.19% | 5.46x |
| Holiday Ham Recipe Researchers | 4.64% | 5.43x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.51x |
| White House Black Market | 0.01% | 1.25x |
| Zumiez | 0.01% | 1.25x |
| LOFT | 0.01% | 1.17x |
| Old Navy | 0.02% | 1.14x |
| Carhartt | 0.16% | 1.12x |
| Mens Wearhouse | 0.02% | 1.10x |
| Maurices | 0.03% | 1.09x |
| Dressbarn | 0.01% | 1.07x |
| Victoria's Secret | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is pekintimes.com.
| Website | Composition | Index |
| pekintimes.com | 1.04% | 16.71x |
| eveningsun.com | 1.14% | 14.28x |
| crookstontimes.com | 1.53% | 14.09x |
| lenconnect.com | 1.15% | 13.20x |
| columbusceo.com | 1.16% | 13.18x |
| ellwoodcityledger.com | 1.07% | 12.50x |
| reporter-times.com | 1.69% | 11.99x |
| the-review.com | 1.07% | 11.96x |
| columbusalive.com | 1.14% | 11.90x |
| ldnews.com | 1.30% | 11.89x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.75% | 12.62x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.06% | 6.92x |
| Ohio Universities | 1.43% | 6.71x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.42% | 6.49x |
| Consumer Rewards | 0.02% | 5.97x |
| New Jersey Travel Location Cluster | 1.70% | 5.22x |
| Charity Walks | 0.68% | 4.80x |
| Mail Order Food | 0.10% | 4.76x |
| Fire Fighting | 0.03% | 4.69x |
| Coupons & Family | 1.75% | 4.58x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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