Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 18.01% | 11.09x |
| Italian Chain Restaurant Eaters | 18.87% | 10.54x |
| Casual Dining Restaurant Researchers | 20.53% | 10.48x |
| Countdown to the Beach Travelers | 24.06% | 10.07x |
| Flower & Gift Basket Shoppers | 15.18% | 10.03x |
| Blender Shoppers | 17.30% | 9.94x |
| Discount Big Box Shoppers | 14.71% | 9.89x |
| Home Decor Shoppers | 15.31% | 9.82x |
| Mortgage Researchers | 17.68% | 9.80x |
| Movie Ticket Buyers | 16.98% | 9.63x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.26x |
| Everlane | 0.00% | 1.22x |
| Brooks Brothers | 0.04% | 1.22x |
| Lane Bryant | 0.05% | 1.18x |
| LOFT | 0.05% | 1.17x |
| Gymboree | 0.03% | 1.14x |
| Dressbarn | 0.04% | 1.10x |
| Carhartt | 0.23% | 1.09x |
| Chicos | 0.05% | 1.07x |
| LL Bean | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.
| Website | Composition | Index |
| bistromd.com | 3.79% | 73.09x |
| hours-locations.com | 1.63% | 38.26x |
| olivegarden.com | 1.59% | 31.55x |
| pier1.com | 1.22% | 31.45x |
| menupix.com | 3.69% | 29.79x |
| boxofficeticketsales.com | 1.20% | 27.07x |
| countyoffice.org | 1.16% | 26.62x |
| menuism.com | 3.12% | 26.52x |
| bbb.org | 4.25% | 26.28x |
| gnc.com | 1.24% | 26.24x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.12% | 16.86x |
| ISPs & Local Services | 0.10% | 10.37x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.38% | 9.28x |
| Discount Shopping | 4.42% | 9.22x |
| As Seen On TV Products | 0.08% | 8.21x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.10% | 7.76x |
| Food Cluster | 2.75% | 7.65x |
| Home Decoration - Crafts & Kids | 1.44% | 7.64x |
| Home Printing | 0.46% | 7.59x |
| South Carolina Travel | 0.27% | 7.54x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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