Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Casual Dining Restaurant Researchers.
| Interest | Composition | Index |
| Casual Dining Restaurant Researchers | 14.87% | 11.06x |
| Budget Grocery Shoppers | 12.69% | 10.21x |
| Food Delivery Service Users | 12.79% | 9.44x |
| Italian Chain Restaurant Eaters | 14.02% | 9.29x |
| Flower & Gift Basket Shoppers | 12.58% | 9.04x |
| Home Decor Shoppers | 12.27% | 9.03x |
| Blender Shoppers | 12.43% | 9.01x |
| Big Box Shoppers | 12.11% | 8.77x |
| Sweepstakes Enthusiasts | 12.79% | 8.74x |
| Home Rug Shoppers | 11.29% | 8.72x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.34% | 1.25x |
| Buckle | 0.26% | 1.21x |
| Jos A. Bank Clothiers | 0.25% | 1.20x |
| Mens Wearhouse | 0.40% | 1.15x |
| Johnston and Murphy | 0.46% | 1.10x |
| Columbia | 0.01% | 1.04x |
| REI | 0.01% | 1.03x |
| Talbots | 0.03% | 1.00x |
| Bonobos | 0.06% | 0.99x |
| Dressbarn | 0.04% | 0.98x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.
| Website | Composition | Index |
| bistromd.com | 2.74% | 39.06x |
| menupix.com | 3.12% | 16.14x |
| menuism.com | 5.00% | 15.87x |
| forlocations.com | 2.34% | 14.58x |
| cdkitchen.com | 2.62% | 13.95x |
| bbb.org | 1.07% | 13.57x |
| search.yahoo.com | 1.89% | 12.98x |
| 2017savings.com | 1.41% | 12.95x |
| whoneedsacape.com | 1.04% | 12.83x |
| yummly.com | 3.16% | 12.51x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.28% | 11.85x |
| ISPs & Local Services | 0.03% | 10.04x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.09% | 7.99x |
| Discount Shopping | 1.43% | 7.86x |
| Mail Order Food | 0.66% | 6.48x |
| Consumer Rewards | 0.11% | 6.39x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.05% | 6.37x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.10% | 6.23x |
| Low Budget Shoppers | 0.46% | 5.92x |
| Senior Care | 0.46% | 5.91x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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