Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 17.66% | 10.57x |
| Casual Dining Restaurant Researchers | 20.92% | 9.90x |
| Italian Chain Restaurant Eaters | 19.71% | 9.81x |
| Countdown to the Beach Travelers | 25.46% | 9.53x |
| Movie Ticket Buyers | 18.04% | 9.35x |
| Discount Big Box Shoppers | 14.27% | 9.27x |
| Blender Shoppers | 17.07% | 9.24x |
| Flower & Gift Basket Shoppers | 16.40% | 9.13x |
| Mortgage Researchers | 18.52% | 9.12x |
| Home Decor Shoppers | 14.73% | 9.00x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.76x |
| Columbia | 0.01% | 1.25x |
| Express Outlets | 0.00% | 1.17x |
| Carhartt | 0.21% | 1.09x |
| Lane Bryant | 0.04% | 1.09x |
| The North Face | 0.02% | 1.05x |
| Talbots | 0.04% | 1.04x |
| American Eagle Outfitters | 0.05% | 1.04x |
| Forever 21 | 0.04% | 1.02x |
| Belk | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.
| Website | Composition | Index |
| bistromd.com | 4.19% | 75.25x |
| bringmethat.com | 0.23% | 66.05x |
| pizzashops.info | 1.16% | 61.61x |
| littlecaesars.com | 0.13% | 47.31x |
| rosatispizza.com | 0.09% | 46.22x |
| rentacenter.com | 0.17% | 45.36x |
| jessicalondon.com | 0.08% | 44.81x |
| intownsuites.com | 0.10% | 43.35x |
| womanwithin.com | 0.32% | 41.28x |
| roamans.com | 0.17% | 40.04x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.09% | 15.65x |
| ISPs & Local Services | 0.13% | 9.49x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.47% | 9.29x |
| Discount Shopping | 5.28% | 8.50x |
| As Seen On TV Products | 0.09% | 7.83x |
| Low Budget Shoppers | 1.97% | 7.83x |
| Home Decoration - Crafts & Kids | 1.52% | 7.54x |
| Food Cluster | 2.98% | 7.47x |
| Mail Order Food | 1.98% | 7.44x |
| Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) | 0.08% | 7.41x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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