Dstillery Audiences

ORDER-IN EATERS

Audience Size: 3.4 Million Devices

Explore the Order-in Eaters Audience

Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Order-in Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Order-in Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Order-in Eaters audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 18.01% 11.09x
Italian Chain Restaurant Eaters 18.87% 10.54x
Casual Dining Restaurant Researchers 20.53% 10.48x
Countdown to the Beach Travelers 24.06% 10.07x
Flower & Gift Basket Shoppers 15.18% 10.03x
Blender Shoppers 17.30% 9.94x
Discount Big Box Shoppers 14.71% 9.89x
Home Decor Shoppers 15.31% 9.82x
Mortgage Researchers 17.68% 9.80x
Movie Ticket Buyers 16.98% 9.63x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Order-in Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Belk.

Location Composition Index
Belk 0.02% 1.26x
Everlane 0.00% 1.22x
Brooks Brothers 0.04% 1.22x
Lane Bryant 0.05% 1.18x
LOFT 0.05% 1.17x
Gymboree 0.03% 1.14x
Dressbarn 0.04% 1.10x
Carhartt 0.23% 1.09x
Chicos 0.05% 1.07x
LL Bean 0.01% 1.07x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Order-in Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.

Website Composition Index
bistromd.com 3.79% 73.09x
hours-locations.com 1.63% 38.26x
olivegarden.com 1.59% 31.55x
pier1.com 1.22% 31.45x
menupix.com 3.69% 29.79x
boxofficeticketsales.com 1.20% 27.07x
countyoffice.org 1.16% 26.62x
menuism.com 3.12% 26.52x
bbb.org 4.25% 26.28x
gnc.com 1.24% 26.24x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.12% 16.86x
ISPs & Local Services 0.10% 10.37x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.38% 9.28x
Discount Shopping 4.42% 9.22x
As Seen On TV Products 0.08% 8.21x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.10% 7.76x
Food Cluster 2.75% 7.65x
Home Decoration - Crafts & Kids 1.44% 7.64x
Home Printing 0.46% 7.59x
South Carolina Travel 0.27% 7.54x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female