Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.16% | 8.20x |
| Pantry Recipes Researchers | 0.10% | 7.18x |
| Casual Dining Restaurant Researchers | 11.74% | 6.50x |
| Food Delivery Service Users | 8.91% | 6.08x |
| Budget Grocery Shoppers | 8.37% | 5.93x |
| Italian Chain Restaurant Eaters | 9.38% | 5.89x |
| Home Rug Shoppers | 9.05% | 5.80x |
| Home Goods Supercenter Shoppers | 9.05% | 5.80x |
| Home Decor Shoppers | 8.39% | 5.64x |
| Trivia Enthusiasts | 9.01% | 5.61x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.25x |
| Carhartt | 0.14% | 1.23x |
| The Childrens Place | 0.01% | 1.12x |
| Journeys | 0.01% | 1.08x |
| Old Navy | 0.01% | 0.91x |
| Victoria's Secret | 0.01% | 0.86x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.
| Website | Composition | Index |
| bistromd.com | 1.34% | 28.34x |
| forlocations.com | 1.24% | 11.25x |
| menupix.com | 3.17% | 11.00x |
| centslessdeals.com | 1.42% | 10.54x |
| menuism.com | 5.06% | 10.49x |
| thebestblogrecipes.com | 1.21% | 10.35x |
| mariasmixingbowl.com | 1.32% | 10.16x |
| jamiecooksitup.net | 1.27% | 10.15x |
| whoneedsacape.com | 1.48% | 9.95x |
| cdkitchen.com | 3.89% | 9.72x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.15% | 11.34x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.11% | 8.69x |
| Discount Shopping | 0.23% | 5.94x |
| Consumer Rewards | 0.07% | 5.27x |
| Senior Care | 0.17% | 5.22x |
| Low Carb Diets | 2.36% | 4.83x |
| Home Printing | 0.05% | 4.79x |
| Coupons & Family | 2.30% | 4.65x |
| Scrapbooking & Home Art Projects | 1.55% | 4.62x |
| Flower Shopping | 0.15% | 4.50x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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