Dstillery Audiences

ORDER-IN EATERS

Audience Size: 1.3 Million Devices

Explore the Order-in Eaters Audience

Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Order-in Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Order-in Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Order-in Eaters audience is Car Rental Shoppers.

Interest Composition Index
Car Rental Shoppers 21.58% 26.44x
Office Supply Shoppers 13.02% 26.02x
Harvard University Fans 12.64% 25.32x
Mailing & Shipping Shoppers 19.09% 24.42x
Moving Services Shoppers 15.40% 23.99x
Eyeglasses & Contact Lens Buyers 21.36% 23.11x
Healthcare Discount Shoppers 21.36% 22.90x
Diner and Ice Cream Lovers 24.19% 22.64x
Luxury Retail Shoppers 27.90% 22.45x
Supermarket Shoppers 15.11% 21.88x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Order-in Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Order-in Eaters audience is H&M.

Location Composition Index
H&M 0.02% 1.79x
Victoria's Secret 0.02% 1.53x
White House Black Market 0.02% 1.50x
Mens Wearhouse 0.02% 1.41x
Urban Outfitters 0.03% 1.37x
American Eagle Outfitters 0.02% 1.25x
Aeropostale 0.02% 1.25x
Dressbarn 0.01% 1.19x
Old Navy 0.02% 1.13x
Express 0.02% 1.09x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Order-in Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Order-in Eaters audience is grubhub.com.

Website Composition Index
grubhub.com 10.57% 47.59x
bonchon.com 3.66% 35.17x
pizzahut.com 7.93% 33.32x
councilofnonprofits.org 2.04% 32.33x
zaxbys.com 1.17% 27.91x
gamepedia.com 4.17% 27.18x
streamable.com 1.37% 25.34x
ssir.org 1.13% 24.64x
adultswim.com 1.04% 22.98x
papajohns.com 4.45% 21.19x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Order-in Eaters audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 0.15% 36.94x
Philanthropy - Charities & Fundraising 0.57% 25.11x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.10% 19.08x
Los Angeles Cluster 0.11% 18.64x
California Universities 0.21% 16.70x
Human Resources & Employee Management 0.11% 16.03x
Mail Order Food 0.20% 14.45x
New York City Education & News Cluster 2.07% 13.82x
Los Angeles Tourism 1.09% 13.00x
MBA Education 0.20% 12.94x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female