Dstillery Audiences

ORDER-IN EATERS

Audience Size: 4.1 Million Devices

Explore the Order-in Eaters Audience

Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Order-in Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Order-in Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Order-in Eaters audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 14.94% 13.22x
Budget Grocery Shoppers 13.08% 12.48x
Food Delivery Service Users 14.14% 11.16x
Italian Chain Restaurant Eaters 15.39% 11.00x
Flower & Gift Basket Shoppers 13.48% 10.72x
Big Box Shoppers 11.95% 10.60x
Blender Shoppers 12.91% 10.55x
Home Decor Shoppers 13.31% 10.43x
Discount Big Box Shoppers 12.35% 10.31x
Home Goods Supercenter Shoppers 10.54% 10.11x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Order-in Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 1.51x
Jos A. Bank Clothiers 0.29% 1.17x
Mens Wearhouse 0.48% 1.16x
Buckle 0.23% 1.16x
White House Black Market 0.29% 1.15x
Belk 0.01% 1.15x
Talbots 0.05% 1.13x
Intermix 0.01% 1.08x
Ralph Lauren 0.02% 1.07x
Johnston and Murphy 0.31% 1.06x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Order-in Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.

Website Composition Index
bistromd.com 3.34% 37.61x
findthecompany.com 1.37% 15.28x
carfax.com 1.25% 15.03x
menupix.com 3.95% 15.01x
sportrider.com 1.01% 14.64x
menuism.com 5.94% 14.38x
collectionsetc.com 1.34% 14.21x
forlocations.com 2.89% 14.04x
cdkitchen.com 2.90% 13.99x
ucomparehealthcare.com 1.55% 13.96x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.65% 14.01x
ISPs & Local Services 0.05% 10.63x
Discount Shopping 2.40% 8.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 8.00x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.19% 7.76x
Mail Order Food 1.16% 7.23x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 7.21x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.01x
Low Budget Shoppers 0.80% 6.76x
Home Printing 0.26% 6.74x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female