Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Moving Services Shoppers.
| Interest | Composition | Index |
| Moving Services Shoppers | 8.85% | 27.70x |
| Harvard University Fans | 7.25% | 27.39x |
| Diner and Ice Cream Lovers | 15.80% | 25.70x |
| Office Supply Shoppers | 12.66% | 25.55x |
| School Supply Shoppers | 11.68% | 25.17x |
| Eyeglasses & Contact Lens Buyers | 22.88% | 24.60x |
| Big Box Shoppers | 13.50% | 24.59x |
| Furniture Shoppers | 11.36% | 24.32x |
| Luxury Retail Shoppers | 17.87% | 23.74x |
| Healthcare Discount Shoppers | 16.69% | 23.73x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.19x |
| Maurices | 0.02% | 0.96x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is grubhub.com.
| Website | Composition | Index |
| grubhub.com | 7.19% | 44.72x |
| pizzahut.com | 8.79% | 37.96x |
| bonchon.com | 2.57% | 33.41x |
| gamepedia.com | 1.37% | 30.76x |
| councilofnonprofits.org | 1.47% | 29.20x |
| papajohns.com | 4.25% | 26.52x |
| mediafire.com | 1.42% | 22.41x |
| mcmenamins.com | 1.75% | 22.16x |
| rent.com | 4.93% | 20.28x |
| gfycat.com | 2.24% | 19.35x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Philanthropy - Nonprofits.
| Content Affinity | Composition | Index |
| Philanthropy - Nonprofits | 0.09% | 30.08x |
| Philanthropy - Charities & Fundraising | 0.36% | 24.06x |
| Human Resources & Employee Management | 0.07% | 18.12x |
| Los Angeles Cluster | 0.11% | 16.43x |
| Spam Call Number Searchers | 0.08% | 12.78x |
| MBA Education | 0.15% | 12.39x |
| California Universities | 0.14% | 12.33x |
| Electrical Engineering | 0.10% | 12.18x |
| Law School | 0.24% | 12.05x |
| Accounting | 0.54% | 11.94x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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