Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Casual Dining Restaurant Researchers.
| Interest | Composition | Index |
| Casual Dining Restaurant Researchers | 13.97% | 9.76x |
| Budget Grocery Shoppers | 11.75% | 8.99x |
| Italian Chain Restaurant Eaters | 12.68% | 8.30x |
| Countdown to the Beach Travelers | 0.12% | 8.25x |
| Food Delivery Service Users | 12.10% | 8.19x |
| Blender Shoppers | 11.32% | 8.07x |
| Flower & Gift Basket Shoppers | 11.93% | 8.00x |
| Home Decor Shoppers | 11.51% | 7.97x |
| Affordable Hotel Bookers | 11.97% | 7.79x |
| Home Rug Shoppers | 10.51% | 7.78x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.20% | 1.36x |
| Jos A. Bank Clothiers | 0.04% | 1.03x |
| Eddie Bauer | 0.02% | 1.02x |
| Talbots | 0.02% | 1.01x |
| Buckle | 0.04% | 1.00x |
| Victoria's Secret | 0.09% | 1.00x |
| The Childrens Place | 0.06% | 0.99x |
| Journeys | 0.05% | 0.98x |
| American Eagle Outfitters | 0.04% | 0.98x |
| Charlotte Russe | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.
| Website | Composition | Index |
| bistromd.com | 2.60% | 38.82x |
| menupix.com | 2.85% | 16.02x |
| menuism.com | 4.59% | 15.56x |
| forlocations.com | 2.08% | 14.42x |
| cdkitchen.com | 2.63% | 13.36x |
| 2017savings.com | 1.20% | 13.21x |
| yummly.com | 2.89% | 12.52x |
| whoneedsacape.com | 1.01% | 12.39x |
| videopoker.com | 1.43% | 12.32x |
| booking.com | 1.00% | 12.03x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.20% | 11.24x |
| ISPs & Local Services | 0.02% | 9.66x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.09% | 8.35x |
| Discount Shopping | 1.17% | 7.52x |
| Consumer Rewards | 0.10% | 6.76x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.04% | 6.53x |
| Mail Order Food | 0.58% | 5.99x |
| Senior Care | 0.40% | 5.65x |
| Rural Living | 0.03% | 5.64x |
| Shopping Catalogs | 0.71% | 5.60x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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