Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Casual Dining Restaurant Researchers.
| Interest | Composition | Index |
| Casual Dining Restaurant Researchers | 15.68% | 20.93x |
| Budget Grocery Shoppers | 13.90% | 20.60x |
| Food Delivery Service Users | 14.35% | 18.04x |
| Italian Chain Restaurant Eaters | 15.92% | 17.89x |
| Flower & Gift Basket Shoppers | 13.65% | 17.23x |
| Blender Shoppers | 14.17% | 16.83x |
| Home Decor Shoppers | 13.33% | 16.78x |
| Discount Big Box Shoppers | 12.45% | 16.64x |
| Credit Union Researchers | 13.05% | 16.19x |
| Pizza Lovers | 12.47% | 16.18x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.29% | 1.27x |
| Mens Wearhouse | 0.44% | 1.22x |
| Gymboree | 0.02% | 1.20x |
| Club Monaco | 0.02% | 1.20x |
| Talbots | 0.04% | 1.20x |
| Kate Spade | 0.01% | 1.16x |
| Chicos | 0.05% | 1.15x |
| White House Black Market | 0.14% | 1.15x |
| Columbia | 0.01% | 1.13x |
| Johnston and Murphy | 0.10% | 1.12x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.
| Website | Composition | Index |
| bistromd.com | 4.23% | 63.60x |
| hours-locations.com | 1.11% | 32.88x |
| olivegarden.com | 1.16% | 28.31x |
| findthecompany.com | 2.01% | 23.69x |
| cdkitchen.com | 3.06% | 22.49x |
| menupix.com | 4.64% | 22.47x |
| bbb.org | 2.87% | 21.79x |
| carfax.com | 1.75% | 21.77x |
| finduslocal.com | 1.02% | 21.42x |
| ucomparehealthcare.com | 2.36% | 21.38x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.65% | 18.52x |
| ISPs & Local Services | 0.07% | 12.44x |
| Discount Shopping | 3.17% | 10.70x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 9.85x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.26% | 9.40x |
| Mail Order Food | 1.48% | 8.92x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.05% | 8.90x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.10% | 8.63x |
| Low Budget Shoppers | 1.09% | 8.60x |
| Home Decoration - Crafts & Kids | 1.19% | 8.32x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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