Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 0.16% | 7.70x |
| Shelf-Stable Food Content Readers | 0.22% | 7.66x |
| Casual Dining Restaurant Researchers | 9.47% | 5.94x |
| Louisiana Creole Food Enthusiasts | 9.07% | 5.22x |
| Food Delivery Service Users | 7.47% | 5.14x |
| Home Goods Supercenter Shoppers | 7.24% | 5.13x |
| Home Rug Shoppers | 7.24% | 5.13x |
| Italian Chain Restaurant Eaters | 8.61% | 5.13x |
| Loan Comparison Researchers | 9.49% | 5.10x |
| Sweepstakes Enthusiasts | 9.05% | 5.10x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.19% | 1.23x |
| Victoria's Secret | 0.01% | 1.13x |
| Journeys | 0.01% | 1.09x |
| Maurices | 0.01% | 0.99x |
| Mens Wearhouse | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is savorybitesrecipes.com.
| Website | Composition | Index |
| savorybitesrecipes.com | 1.30% | 10.84x |
| myrecipemagic.com | 1.03% | 10.68x |
| menupix.com | 4.89% | 10.23x |
| thediaryofarealhousewife.com | 1.90% | 9.80x |
| menuism.com | 5.36% | 9.79x |
| theseoldcookbooks.com | 1.04% | 9.53x |
| frugalcouponliving.com | 1.17% | 9.44x |
| thistinybluehouse.com | 1.09% | 9.37x |
| cdkitchen.com | 4.66% | 9.28x |
| sugarapron.com | 2.53% | 9.09x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 10.44x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.33% | 7.79x |
| Consumer Rewards | 0.05% | 6.98x |
| Coupons & Family | 2.65% | 4.94x |
| Home Printing | 0.03% | 4.77x |
| Mommy Bloggers | 3.26% | 4.62x |
| Low Carb Diets | 2.50% | 4.58x |
| Senior Care | 0.10% | 4.56x |
| Chat Rooms | 0.05% | 4.49x |
| Scrapbooking & Home Art Projects | 1.65% | 4.46x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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