Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Casual Dining Restaurant Researchers.
| Interest | Composition | Index |
| Casual Dining Restaurant Researchers | 14.93% | 7.29x |
| Budget Grocery Shoppers | 11.89% | 6.77x |
| Italian Chain Restaurant Eaters | 12.98% | 6.44x |
| Food Delivery Service Users | 12.01% | 6.37x |
| Sweepstakes Enthusiasts | 11.98% | 6.21x |
| Blender Shoppers | 11.74% | 6.21x |
| Affordable Hotel Bookers | 13.18% | 6.12x |
| Home Medical Supplies Shoppers | 10.78% | 6.11x |
| Flower & Gift Basket Shoppers | 12.65% | 6.10x |
| As Seen on TV Shoppers | 10.97% | 6.07x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.27% | 1.20x |
| Chicos | 0.04% | 1.08x |
| Coach | 0.03% | 1.05x |
| White House Black Market | 0.04% | 1.03x |
| Talbots | 0.02% | 1.03x |
| Eddie Bauer | 0.01% | 1.00x |
| American Eagle Outfitters | 0.04% | 1.00x |
| Buckle | 0.03% | 1.00x |
| Hollister | 0.03% | 0.97x |
| Dressbarn | 0.02% | 0.97x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.
| Website | Composition | Index |
| bistromd.com | 2.03% | 31.54x |
| menupix.com | 2.92% | 12.48x |
| forlocations.com | 1.77% | 12.25x |
| menuism.com | 5.07% | 12.20x |
| cdkitchen.com | 3.27% | 10.87x |
| centslessdeals.com | 1.41% | 10.67x |
| yummly.com | 2.84% | 10.48x |
| videopoker.com | 1.16% | 10.40x |
| whoneedsacape.com | 1.13% | 9.95x |
| momswithcrockpots.com | 1.15% | 9.84x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.01% | 9.99x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.15% | 9.76x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.10% | 8.26x |
| Discount Shopping | 0.75% | 6.86x |
| Consumer Rewards | 0.07% | 6.81x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 5.95x |
| Senior Care | 0.27% | 4.95x |
| Food Cluster | 0.64% | 4.74x |
| Home Improvement Contractor | 0.16% | 4.62x |
| Low Carb Diets | 2.03% | 4.61x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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