Dstillery Audiences

ORDER-IN EATERS

Audience Size: 4.9 Million Devices

Explore the Order-in Eaters Audience

Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Order-in Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Order-in Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Order-in Eaters audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 14.87% 11.06x
Budget Grocery Shoppers 12.69% 10.21x
Food Delivery Service Users 12.79% 9.44x
Italian Chain Restaurant Eaters 14.02% 9.29x
Flower & Gift Basket Shoppers 12.58% 9.04x
Home Decor Shoppers 12.27% 9.03x
Blender Shoppers 12.43% 9.01x
Big Box Shoppers 12.11% 8.77x
Sweepstakes Enthusiasts 12.79% 8.74x
Home Rug Shoppers 11.29% 8.72x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Order-in Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Order-in Eaters audience is White House Black Market.

Location Composition Index
White House Black Market 0.34% 1.25x
Buckle 0.26% 1.21x
Jos A. Bank Clothiers 0.25% 1.20x
Mens Wearhouse 0.40% 1.15x
Johnston and Murphy 0.46% 1.10x
Columbia 0.01% 1.04x
REI 0.01% 1.03x
Talbots 0.03% 1.00x
Bonobos 0.06% 0.99x
Dressbarn 0.04% 0.98x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Order-in Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Order-in Eaters audience is bistromd.com.

Website Composition Index
bistromd.com 2.74% 39.06x
menupix.com 3.12% 16.14x
menuism.com 5.00% 15.87x
forlocations.com 2.34% 14.58x
cdkitchen.com 2.62% 13.95x
bbb.org 1.07% 13.57x
search.yahoo.com 1.89% 12.98x
2017savings.com 1.41% 12.95x
whoneedsacape.com 1.04% 12.83x
yummly.com 3.16% 12.51x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.28% 11.85x
ISPs & Local Services 0.03% 10.04x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 7.99x
Discount Shopping 1.43% 7.86x
Mail Order Food 0.66% 6.48x
Consumer Rewards 0.11% 6.39x
Assorted Topics (Cooking, Games, Viral Media) 0.05% 6.37x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 6.23x
Low Budget Shoppers 0.46% 5.92x
Senior Care 0.46% 5.91x
Composition Percentage: The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female