Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 2.76% | 4.48x |
| Sustainable Food Researchers | 8.86% | 4.45x |
| Pantry Recipes Researchers | 2.72% | 4.41x |
| Louisiana Creole Food Enthusiasts | 6.14% | 4.25x |
| Cookie Recipe Researchers | 5.87% | 4.15x |
| Embroidery Enthusiasts | 7.36% | 4.14x |
| Water Park Visitors | 8.63% | 4.12x |
| Loan Comparison Researchers | 7.99% | 4.11x |
| Drive-In Theater Enthusiasts | 7.62% | 4.11x |
| Mexican Food Shoppers | 5.70% | 4.07x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.20x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is menupix.com.
| Website | Composition | Index |
| menupix.com | 2.43% | 9.39x |
| menuism.com | 4.40% | 8.85x |
| midgetmomma.com | 1.07% | 8.35x |
| sugarapron.com | 1.70% | 8.25x |
| stylishcravings.com | 1.30% | 7.83x |
| cdkitchen.com | 3.62% | 7.66x |
| simplystacie.net | 1.86% | 7.66x |
| yummly.com | 1.00% | 7.46x |
| yellowpages.com | 7.79% | 7.44x |
| centslessdeals.com | 1.20% | 7.43x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Assorted Topics (Coupons, Stain Removal, Seafood).
| Content Affinity | Composition | Index |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 8.89x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.07% | 8.57x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.63% | 5.14x |
| Coupons & Family | 1.74% | 4.53x |
| Low Carb Diets | 1.23% | 4.36x |
| Scrapbooking & Home Art Projects | 0.86% | 3.96x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.17% | 3.88x |
| Mommy Bloggers | 1.81% | 3.87x |
| South Carolina Travel | 0.02% | 3.56x |
| Home Decoration - Crafts & Kids | 0.02% | 3.39x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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