Explore the Order-in Eaters Audience
Below you'll find more information about the Order-in Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Order-in Eaters audience.
INTERESTS
The Order-in Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Order-in Eaters audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.27% | 5.36x |
| Embroidery Enthusiasts | 8.49% | 5.33x |
| Holiday Ham Recipe Researchers | 4.12% | 5.19x |
| Christmas Recipe Researchers | 5.91% | 5.10x |
| Italian Chain Restaurant Eaters | 7.51% | 5.04x |
| Loan Comparison Researchers | 8.72% | 4.85x |
| Louisiana Creole Food Enthusiasts | 5.81% | 4.82x |
| Shelf-Stable Food Content Readers | 2.25% | 4.77x |
| Trivia Enthusiasts | 7.40% | 4.77x |
| Water Park Visitors | 9.32% | 4.71x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Interest attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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APPAREL RETAILERS
The Order-in Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Order-in Eaters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.29% | 1.21x |
| Maurices | 0.05% | 1.17x |
| Talbots | 0.01% | 1.11x |
| Jos A. Bank Clothiers | 0.02% | 1.06x |
| Eddie Bauer | 0.01% | 1.04x |
| Old Navy | 0.04% | 0.99x |
| Lane Bryant | 0.02% | 0.98x |
| LOFT | 0.02% | 0.95x |
| J. Crew | 0.01% | 0.94x |
| Aeropostale | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Location attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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WEBSITES
The Order-in Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Order-in Eaters audience is menupix.com.
| Website | Composition | Index |
| menupix.com | 4.73% | 12.37x |
| sugarapron.com | 1.78% | 8.87x |
| menuism.com | 2.84% | 8.79x |
| goerie.com | 2.85% | 8.53x |
| simplystacie.net | 2.01% | 8.39x |
| centslessdeals.com | 1.18% | 8.23x |
| cdkitchen.com | 3.39% | 7.85x |
| yellowpages.com | 11.23% | 7.57x |
| southernplate.com | 2.08% | 7.29x |
| 14news.com | 1.37% | 7.17x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Web attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Order-in Eaters audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.04% | 8.83x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.11% | 5.96x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 5.78x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.68% | 5.68x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.04% | 4.52x |
| Lighting & Power | 0.01% | 4.46x |
| Rural Living | 0.01% | 4.43x |
| Illinois College Sports | 0.12% | 3.95x |
| Mail Order Food | 0.08% | 3.71x |
| Business News & Information Readers | 0.01% | 3.69x |
Composition Percentage:
The overlap percentage between the Order-in Eaters audience and the Content Affinity attribute.
Index: A comparison of the Order-in Eaters audience to the internet population.
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DEMOGRAPHICS
The Order-in Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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