Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 25.15% 30.05x
Oregon County and Local Fair Visitors 41.46% 22.65x
Montana and Idaho Trip Planners 28.92% 21.64x
Winter Sports Destination Seekers 11.49% 15.55x
Travel Book Readers 9.13% 14.71x
Social Distancing Content Readers 8.38% 14.70x
Camping Enthusiasts 13.55% 14.36x
Washington County and Local Fair Visitors 25.88% 14.29x
RV Owners and Upgraders 16.23% 14.01x
Christmas Tree Shoppers 14.23% 13.92x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 2.06x
Carhartt 0.23% 1.60x
Maurices 0.04% 1.54x
Zumiez 0.01% 1.43x
Gymboree 0.01% 1.43x
H&M 0.01% 1.37x
Chicos 0.02% 1.37x
LOFT 0.02% 1.37x
Lane Bryant 0.02% 1.33x
American Eagle Outfitters 0.01% 1.16x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 2.46% 59.08x
mcmenamins.com 6.22% 54.00x
reserveamerica.com 14.24% 48.56x
kezi.com 6.71% 43.83x
nbc16.com 3.86% 43.23x
eastoregonian.com 1.24% 41.81x
bendbulletin.com 2.31% 40.99x
gazettetimes.com 2.13% 40.96x
kdrv.com 4.50% 40.90x
thatoregonlife.com 2.93% 40.39x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Oregon News.

Content Affinity Composition Index
Oregon News 39.51% 20.02x
Pacific Northwest Sports & News Cluster 5.81% 18.65x
National Parks 0.10% 11.61x
Pacific Northwest Information Research Cluster 16.07% 11.32x
Pac 12 Sports 1.37% 10.45x
Idaho Cluster 4.81% 9.79x
Recreational Vehicles 7.97% 8.82x
Winter Sports & Gear 0.16% 8.63x
Backpacking 1.90% 8.35x
Retail Industry News 0.03% 8.06x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female