Explore the Oregon Trip Planners Audience
Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Oregon Trip Planners audience.
INTERESTS
The Oregon Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 37.52% | 31.68x |
| Montana and Idaho Trip Planners | 48.08% | 31.67x |
| Oregon County and Local Fair Visitors | 43.94% | 25.69x |
| Western Canada Skiers and Snowboarders | 25.77% | 24.62x |
| Tahoe Skiers and Snowboarders | 34.31% | 23.15x |
| Camping Enthusiasts | 29.18% | 22.41x |
| Travel Book Readers | 27.32% | 21.95x |
| Washington County and Local Fair Visitors | 34.03% | 19.86x |
| San Diego Activities Researchers | 25.19% | 19.53x |
| Nature and Outdoors Book Readers | 22.96% | 19.52x |
Composition Percentage:
The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 2.64x |
| Patagonia | 0.01% | 2.24x |
| REI | 0.02% | 1.80x |
| Carhartt | 0.08% | 1.72x |
| Eddie Bauer | 0.03% | 1.71x |
| The North Face | 0.02% | 1.41x |
| Madewell | 0.01% | 1.35x |
| Chicos | 0.05% | 1.31x |
| Lululemon | 0.03% | 1.19x |
| Free People | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
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WEBSITES
The Oregon Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Oregon Trip Planners audience is eugenecascadescoast.org.
| Website | Composition | Index |
| eugenecascadescoast.org | 1.73% | 63.22x |
| travelportland.com | 1.04% | 59.46x |
| spiritmountain.com | 1.53% | 57.70x |
| mcmenamins.com | 2.68% | 56.75x |
| oregonstateparks.org | 7.01% | 56.26x |
| oregonhumane.org | 2.29% | 54.37x |
| thefair.com | 1.02% | 52.21x |
| traveloregon.com | 7.11% | 51.02x |
| portland5.com | 1.67% | 49.89x |
| visitredwoods.com | 1.36% | 49.46x |
Composition Percentage:
The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 4.37% | 21.70x |
| San Francisco Tourism | 1.76% | 19.66x |
| Oregon News | 39.78% | 18.93x |
| Pacific Northwest Sports & News Cluster | 12.02% | 17.68x |
| Backpacking | 6.39% | 16.62x |
| Southern California Cluster | 0.63% | 12.79x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.16% | 12.47x |
| Idaho Cluster | 6.07% | 12.39x |
| Pac 12 Sports | 1.18% | 11.98x |
| Pacific Northwest Information Research Cluster | 16.05% | 11.96x |
Composition Percentage:
The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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