Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 38.51% 24.25x
Montana and Idaho Trip Planners 43.75% 22.12x
Washington Skiers and Snowboarders 32.29% 15.66x
Tahoe Skiers and Snowboarders 31.07% 15.24x
Western Canada Skiers and Snowboarders 28.53% 14.99x
Camping Enthusiasts 25.97% 14.04x
Travel Book Readers 24.09% 13.75x
Hawaii Trip Planners 25.79% 13.14x
San Diego Activities Researchers 21.09% 12.44x
Seattle Trip Planners 31.10% 12.24x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Columbia.

Location Composition Index
Columbia 0.02% 2.71x
REI 0.04% 2.25x
Lorna Jane 0.01% 1.66x
Patagonia 0.02% 1.50x
The North Face 0.03% 1.47x
Carhartt 0.25% 1.44x
Zumiez 0.04% 1.37x
Madewell 0.02% 1.34x
Gymboree 0.04% 1.26x
Free People 0.02% 1.18x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is eugenecascadescoast.org.

Website Composition Index
eugenecascadescoast.org 2.01% 54.34x
travelportland.com 1.08% 52.01x
oregonzoo.org 2.65% 51.92x
spiritmountain.com 1.77% 50.40x
oregonstateparks.org 7.57% 50.17x
mcmenamins.com 6.38% 49.68x
oregonhumane.org 2.75% 48.76x
traveloregon.com 6.29% 44.79x
pamplinmedia.com 1.40% 44.63x
pdxmonthly.com 6.50% 44.59x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Oregon News.

Content Affinity Composition Index
Oregon News 40.77% 21.82x
National Parks 5.58% 19.05x
Pacific Northwest Sports & News Cluster 14.53% 17.24x
San Francisco Tourism 3.17% 16.11x
Backpacking 10.50% 15.17x
Idaho Cluster 5.10% 12.34x
Pacific Northwest Information Research Cluster 14.17% 12.10x
Tahoe & Reno Tourism 4.19% 10.51x
Pac 12 Sports 2.28% 10.30x
Southern California Cluster 1.31% 9.77x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male