Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 42.99% 25.82x
Montana and Idaho Trip Planners 44.67% 22.68x
Washington Skiers and Snowboarders 34.73% 16.63x
Western Canada Skiers and Snowboarders 28.96% 14.92x
Tahoe Skiers and Snowboarders 31.08% 14.31x
Camping Enthusiasts 25.45% 13.75x
Seattle Trip Planners 34.95% 13.56x
Seattle Seahawks Fans 25.11% 12.98x
Hawaii Trip Planners 27.11% 12.31x
Gonzaga Bulldogs Fans 19.52% 12.04x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Columbia.

Location Composition Index
Columbia 0.03% 4.09x
Lorna Jane 0.01% 2.71x
Patagonia 0.02% 2.56x
REI 0.03% 2.22x
The North Face 0.03% 1.76x
Madewell 0.02% 1.76x
Carhartt 0.25% 1.55x
Free People 0.02% 1.54x
Joe's Jeans 0.00% 1.36x
Armani 0.02% 1.30x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is revolutionhall.com.

Website Composition Index
revolutionhall.com 0.30% 69.06x
pdxparent.com 0.68% 65.98x
cinema21.com 0.44% 65.26x
oregonwild.org 0.42% 64.59x
countryvillagebothell.com 0.18% 64.43x
travelportland.com 0.91% 64.26x
garrettecustomhomes.com 0.16% 64.19x
mcmenamins.com 5.70% 63.46x
eugenecascadescoast.org 1.86% 63.24x
oregoncoasttoday.com 0.18% 63.12x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Oregon News.

Content Affinity Composition Index
Oregon News 44.29% 23.93x
National Parks 6.36% 19.00x
Pacific Northwest Sports & News Cluster 16.44% 18.25x
Backpacking 11.79% 15.36x
San Francisco Tourism 3.51% 14.59x
Pacific Northwest Information Research Cluster 13.99% 14.07x
Idaho Cluster 5.18% 13.78x
Pac 12 Sports 2.37% 11.83x
Tahoe & Reno Tourism 4.09% 10.88x
Alaska Cluster 2.30% 9.65x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age and income brackets.
Age
65+
Income
$25,000-$49,999