Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 36.08% 25.51x
Montana and Idaho Trip Planners 43.25% 24.70x
Oregon County and Local Fair Visitors 46.15% 23.01x
Western Canada Skiers and Snowboarders 22.40% 19.06x
Tahoe Skiers and Snowboarders 32.05% 17.11x
Washington County and Local Fair Visitors 32.84% 16.68x
Camping Enthusiasts 25.50% 16.52x
Travel Book Readers 22.14% 16.38x
Washington Skiers and Snowboarders 29.17% 15.49x
Nature and Outdoors Book Readers 19.98% 15.10x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.06% 4.31x
Carhartt 0.20% 1.92x
Maurices 0.01% 1.78x
Old Navy 0.01% 1.00x
Victoria's Secret 0.01% 0.98x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is spiritmountain.com.

Website Composition Index
spiritmountain.com 1.02% 51.13x
oregonhumane.org 1.58% 50.41x
oregonstateparks.org 3.95% 50.07x
oregonzoo.org 1.55% 48.20x
portland5.com 1.30% 47.35x
traveloregon.com 4.47% 46.01x
mcmenamins.com 4.63% 45.82x
myodfw.com 2.72% 43.86x
oregonencyclopedia.org 1.16% 43.57x
pdxmonthly.com 3.29% 43.28x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 2.80% 22.24x
San Francisco Tourism 0.75% 18.34x
Oregon News 45.06% 18.28x
Pacific Northwest Sports & News Cluster 12.55% 17.29x
Backpacking 5.18% 14.28x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.17% 14.23x
Pac 12 Sports 0.75% 14.13x
Southern California Tourism 1.53% 13.54x
Southern California Cluster 0.24% 13.26x
Colorado Snow 1.55% 11.82x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female