Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 35.20% 26.54x
Montana and Idaho Trip Planners 40.36% 24.25x
Oregon County and Local Fair Visitors 47.66% 24.25x
Western Canada Skiers and Snowboarders 22.42% 18.30x
Washington County and Local Fair Visitors 32.71% 16.94x
Tahoe Skiers and Snowboarders 29.01% 16.16x
Camping Enthusiasts 23.29% 15.94x
Travel Book Readers 19.70% 15.46x
Washington Skiers and Snowboarders 28.60% 15.36x
North West State Fair Visitors 30.69% 14.92x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Zumiez.

Location Composition Index
Zumiez 0.01% 2.14x
Carhartt 0.22% 1.70x
Maurices 0.02% 1.57x
Victoria's Secret 0.01% 1.31x
Old Navy 0.01% 1.16x
Mens Wearhouse 0.01% 1.02x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonhumane.org.

Website Composition Index
oregonhumane.org 1.19% 52.48x
oregonstateparks.org 2.91% 51.48x
portland5.com 1.01% 50.30x
oregonzoo.org 1.63% 49.14x
mcmenamins.com 4.46% 47.66x
traveloregon.com 3.31% 47.39x
myodfw.com 2.07% 46.62x
visitidaho.org 1.38% 44.24x
pdxmonthly.com 2.41% 44.15x
oregon.gov 1.63% 40.85x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 2.07% 21.26x
Oregon News 47.88% 17.74x
Pacific Northwest Sports & News Cluster 12.46% 17.00x
San Francisco Tourism 0.44% 16.40x
Pac 12 Sports 0.61% 15.26x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.15% 14.50x
Southern California Cluster 0.13% 13.12x
Southern California Tourism 0.81% 12.46x
Backpacking 5.26% 12.22x
Colorado Snow 1.13% 10.88x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female