Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 34.98% 22.32x
Oregon County and Local Fair Visitors 49.67% 19.90x
Montana and Idaho Trip Planners 39.92% 19.85x
Western Canada Skiers and Snowboarders 23.40% 15.66x
Washington County and Local Fair Visitors 33.62% 13.55x
Tahoe Skiers and Snowboarders 26.80% 13.52x
Washington Skiers and Snowboarders 28.71% 13.51x
Travel Book Readers 18.50% 13.20x
Camping Enthusiasts 23.69% 13.18x
Gonzaga Bulldogs Fans 23.54% 12.81x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.66x
Maurices 0.02% 1.46x
Lane Bryant 0.01% 1.31x
Old Navy 0.02% 1.02x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonstateparks.org.

Website Composition Index
oregonstateparks.org 2.29% 44.78x
oregonzoo.org 1.72% 42.37x
traveloregon.com 2.74% 41.40x
mcmenamins.com 4.49% 41.13x
myodfw.com 1.68% 40.91x
visitidaho.org 1.10% 38.58x
pdxmonthly.com 2.03% 38.35x
oregon.gov 1.65% 37.19x
kobi5.com 1.08% 36.49x
wta.org 2.49% 35.07x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 1.55% 17.13x
Pacific Northwest Sports & News Cluster 12.25% 14.59x
Oregon News 51.18% 13.44x
Pac 12 Sports 0.52% 12.91x
San Francisco Tourism 0.28% 12.75x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.14% 12.13x
Southern California Cluster 0.08% 11.03x
Drawing & Animation 0.03% 9.93x
Southern California Tourism 0.57% 9.49x
Pacific Northwest Information Research Cluster 22.81% 9.25x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female