Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 43.82% 58.88x
Montana and Idaho Trip Planners 43.70% 49.74x
Western Canada Skiers and Snowboarders 27.45% 33.67x
Washington Skiers and Snowboarders 32.15% 33.23x
Tahoe Skiers and Snowboarders 27.34% 31.42x
Camping Enthusiasts 26.91% 28.93x
Travel Book Readers 23.04% 27.28x
Seattle Seahawks Fans 24.98% 27.26x
Seattle Trip Planners 29.61% 26.80x
Hawaii Trip Planners 25.55% 25.90x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Columbia.

Location Composition Index
Columbia 0.04% 2.94x
REI 0.03% 2.41x
Patagonia 0.03% 2.00x
Carhartt 0.01% 1.61x
Eddie Bauer 0.04% 1.43x
Mens Wearhouse 0.57% 1.38x
Bonobos 0.07% 1.38x
Zara 0.03% 1.35x
Buckle 0.20% 1.31x
Chicos 0.07% 1.30x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 2.17% 93.98x
mcmenamins.com 5.40% 90.85x
eugenecascadescoast.org 2.57% 89.87x
oregonbeachvacations.com 1.36% 88.21x
travelportland.com 1.58% 84.06x
spiritmountain.com 2.33% 83.67x
oregonhumane.org 3.42% 79.95x
portlandtribune.com 1.09% 78.52x
hasson.com 1.04% 76.05x
oregonstateparks.org 10.30% 75.79x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Oregon News.

Content Affinity Composition Index
Oregon News 54.25% 26.31x
National Parks 6.79% 24.53x
Pacific Northwest Sports & News Cluster 18.03% 21.86x
San Francisco Tourism 3.31% 21.77x
Backpacking 10.58% 20.86x
Idaho Cluster 7.22% 15.21x
Pac 12 Sports 2.29% 15.07x
Pacific Northwest Information Research Cluster 19.78% 14.84x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.23% 14.52x
Tahoe & Reno Tourism 4.56% 12.88x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female