Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 2.3 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 21.34% 31.19x
Montana and Idaho Trip Planners 28.20% 21.97x
Oregon County and Local Fair Visitors 38.75% 18.29x
Seattle Trip Planners 19.17% 16.76x
Winter Sports Destination Seekers 9.00% 15.64x
Travel Book Readers 5.73% 15.50x
Western Canada Skiers and Snowboarders 19.02% 14.90x
Camping Enthusiasts 11.95% 14.87x
RV Owners and Upgraders 15.42% 14.80x
Christmas Tree Shoppers 12.18% 14.59x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.37x
Chicos 0.02% 1.36x
Maurices 0.04% 1.35x
LOFT 0.01% 1.28x
Journeys 0.03% 1.27x
J. Crew 0.01% 1.25x
White House Black Market 0.01% 1.18x
Express 0.02% 1.16x
Buckle 0.02% 1.11x
Urban Outfitters 0.02% 1.04x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 2.29% 65.36x
mcmenamins.com 6.46% 62.15x
reserveamerica.com 16.56% 58.09x
kezi.com 5.62% 50.13x
bendbulletin.com 1.11% 47.79x
nbc16.com 2.96% 47.56x
kdrv.com 3.42% 46.58x
gazettetimes.com 1.46% 44.22x
democratherald.com 1.59% 43.14x
thatoregonlife.com 3.60% 42.39x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Oregon News.

Content Affinity Composition Index
Oregon News 33.13% 20.03x
Pacific Northwest Sports & News Cluster 4.80% 19.03x
National Parks 0.10% 13.83x
Pac 12 Sports 1.07% 11.21x
Pacific Northwest Information Research Cluster 14.40% 11.07x
Idaho Cluster 4.14% 9.82x
Arts & Crafts 0.03% 9.68x
Recreational Vehicles 8.49% 9.14x
Winter Sports & Gear 0.07% 8.23x
Backpacking 1.25% 7.77x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female