Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 29.32% 25.14x
Oregon County and Local Fair Visitors 43.70% 22.63x
Montana and Idaho Trip Planners 33.75% 20.79x
Western Canada Skiers and Snowboarders 21.80% 15.15x
Camping Enthusiasts 19.13% 14.35x
Washington County and Local Fair Visitors 28.14% 13.96x
Washington Skiers and Snowboarders 25.01% 13.95x
Tahoe Skiers and Snowboarders 21.35% 13.82x
Travel Book Readers 14.29% 13.73x
RV Owners and Upgraders 20.33% 13.53x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is REI.

Location Composition Index
REI 0.01% 3.30x
Eddie Bauer 0.01% 2.04x
Carhartt 0.29% 1.67x
Zumiez 0.02% 1.59x
LOFT 0.02% 1.54x
Maurices 0.04% 1.52x
Forever 21 0.01% 1.34x
Buckle 0.02% 1.30x
Lane Bryant 0.02% 1.28x
Dressbarn 0.02% 1.27x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 2.34% 49.95x
mcmenamins.com 5.31% 46.09x
oregon.gov 1.41% 43.76x
reserveamerica.com 18.57% 38.74x
kxl.com 1.82% 37.17x
pamplinmedia.com 4.56% 36.90x
statesmanjournal.com 13.66% 36.37x
kezi.com 6.87% 35.90x
nbc16.com 3.09% 34.80x
gazettetimes.com 2.56% 33.99x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 22.80x
Oregon News 43.88% 16.76x
Pacific Northwest Sports & News Cluster 8.25% 16.00x
National Parks 0.33% 15.20x
San Francisco Tourism 0.07% 11.52x
Pacific Northwest Information Research Cluster 17.55% 10.91x
Idaho Cluster 5.50% 10.24x
Southern California Tourism 0.17% 10.05x
Pac 12 Sports 0.91% 9.83x
Marijuana 0.02% 9.77x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female