Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 4.2 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 48.67% 29.89x
Oregon Ducks Fans 38.71% 29.72x
Oregon County and Local Fair Visitors 42.67% 24.03x
Western Canada Skiers and Snowboarders 28.02% 22.60x
Tahoe Skiers and Snowboarders 35.26% 21.46x
Camping Enthusiasts 29.77% 20.41x
Travel Book Readers 28.19% 20.06x
Washington Skiers and Snowboarders 32.92% 19.67x
Washington County and Local Fair Visitors 33.56% 19.04x
Nature and Outdoors Book Readers 23.95% 17.93x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Columbia.

Location Composition Index
Columbia 0.03% 2.36x
REI 0.03% 2.34x
Patagonia 0.02% 2.12x
The North Face 0.03% 1.56x
Eddie Bauer 0.04% 1.47x
Bonobos 0.09% 1.35x
Mens Wearhouse 0.51% 1.32x
Buckle 0.28% 1.29x
Zumiez 0.08% 1.13x
Free People 0.02% 1.12x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 1.20% 57.23x
mcmenamins.com 3.05% 55.99x
eugenecascadescoast.org 1.96% 55.62x
oregonbeachvacations.com 1.04% 54.82x
travelportland.com 1.20% 52.42x
spiritmountain.com 1.72% 51.76x
oregonhumane.org 2.53% 49.36x
oregonstateparks.org 8.54% 48.05x
pdxmonthly.com 6.01% 45.96x
oregonencyclopedia.org 1.95% 45.89x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 5.05% 18.56x
Oregon News 39.43% 17.44x
San Francisco Tourism 2.23% 17.07x
Pacific Northwest Sports & News Cluster 13.07% 15.82x
Backpacking 7.44% 15.07x
Idaho Cluster 6.07% 11.37x
Pacific Northwest Information Research Cluster 16.13% 11.29x
Pac 12 Sports 1.39% 11.08x
Southern California Cluster 0.81% 10.96x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.16% 10.59x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female