Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 41.41% 44.97x
Montana and Idaho Trip Planners 44.17% 40.12x
Western Canada Skiers and Snowboarders 27.91% 28.32x
Washington Skiers and Snowboarders 32.20% 27.45x
Tahoe Skiers and Snowboarders 29.48% 26.70x
Camping Enthusiasts 26.01% 25.40x
Travel Book Readers 24.29% 23.97x
Hawaii Trip Planners 26.08% 22.05x
Santa Cruz Trip Planners 25.73% 21.22x
San Diego Activities Researchers 21.21% 21.16x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Columbia.

Location Composition Index
Columbia 0.02% 2.13x
The North Face 0.03% 1.90x
REI 0.03% 1.79x
Patagonia 0.03% 1.79x
Free People 0.02% 1.60x
Levi Strauss 0.01% 1.33x
American Apparel 0.04% 1.27x
Mens Wearhouse 0.44% 1.24x
Madewell 0.02% 1.21x
Banana Republic 0.03% 1.19x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 2.66% 93.96x
eugenecascadescoast.org 2.42% 92.44x
mcmenamins.com 6.55% 90.22x
oregonbeachvacations.com 1.29% 90.04x
travelportland.com 1.42% 88.04x
spiritmountain.com 2.22% 85.13x
oregonstateparks.org 9.24% 82.82x
oregonhumane.org 3.37% 81.72x
farmstore.com 1.03% 80.58x
portlandtribune.com 1.33% 76.60x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Oregon News.

Content Affinity Composition Index
Oregon News 46.82% 26.10x
National Parks 6.02% 24.13x
San Francisco Tourism 3.28% 21.01x
Pacific Northwest Sports & News Cluster 16.14% 20.89x
Backpacking 10.75% 19.67x
Idaho Cluster 6.06% 14.45x
Pacific Northwest Information Research Cluster 16.88% 14.28x
Pac 12 Sports 2.29% 13.14x
Tahoe & Reno Tourism 4.31% 12.80x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.19% 12.69x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female