Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 25.33% 26.00x
Oregon County and Local Fair Visitors 42.09% 21.92x
Montana and Idaho Trip Planners 31.07% 21.61x
Travel Book Readers 12.31% 15.03x
Camping Enthusiasts 16.10% 14.73x
Tahoe Skiers and Snowboarders 20.65% 14.57x
Washington County and Local Fair Visitors 26.25% 14.48x
Western Canada Skiers and Snowboarders 21.89% 14.48x
Washington Skiers and Snowboarders 24.22% 14.33x
Christmas Tree Shoppers 16.45% 14.23x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is REI.

Location Composition Index
REI 0.01% 3.31x
Eddie Bauer 0.02% 1.71x
Carhartt 0.35% 1.60x
Zumiez 0.03% 1.49x
Maurices 0.06% 1.44x
Gymboree 0.02% 1.40x
Buckle 0.04% 1.38x
J. Crew 0.02% 1.33x
Michael Kors 0.02% 1.27x
Coach 0.01% 1.26x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 2.39% 59.27x
mcmenamins.com 5.62% 55.12x
oregon.gov 1.11% 50.72x
reserveamerica.com 14.33% 48.28x
kezi.com 6.53% 43.09x
kxl.com 1.30% 42.55x
nbc16.com 3.37% 41.90x
gazettetimes.com 2.64% 41.07x
pamplinmedia.com 3.58% 40.82x
kdrv.com 4.89% 40.35x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Oregon News.

Content Affinity Composition Index
Oregon News 36.79% 16.70x
Pacific Northwest Sports & News Cluster 6.43% 15.81x
National Parks 0.12% 12.77x
San Francisco Tourism 0.06% 12.32x
Pacific Northwest Information Research Cluster 14.95% 10.57x
Pac 12 Sports 1.03% 10.18x
Idaho Cluster 4.74% 9.87x
Homemade Jewelry & Crafts 0.06% 9.04x
Recreational Vehicles 8.10% 8.60x
Southern California Tourism 0.11% 8.51x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female