OREGON TRIP PLANNERS

Audience Size: 3.7 Million Devices

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Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Oregon Trip Planners audience.

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest	Composition	Index
Oregon Ducks Fans	40.24%	27.19x
Montana and Idaho Trip Planners	43.67%	23.86x
Washington Skiers and Snowboarders	33.92%	17.02x
Tahoe Skiers and Snowboarders	30.68%	15.22x
Western Canada Skiers and Snowboarders	29.76%	15.05x
Camping Enthusiasts	24.79%	14.52x
Seattle Trip Planners	32.28%	14.25x
Travel Book Readers	21.28%	13.89x
Seattle Seahawks Fans	24.11%	13.48x
Hawaii Trip Planners	26.30%	13.26x

Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.

Index: A comparison of the Oregon Trip Planners audience to the internet population.

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Patagonia.

Location	Composition	Index
Patagonia	0.02%	3.10x
Columbia	0.03%	2.97x
REI	0.04%	2.34x
Lorna Jane	0.01%	1.88x
Madewell	0.02%	1.76x
The North Face	0.03%	1.64x
Free People	0.02%	1.61x
Joe's Jeans	0.01%	1.59x
Carhartt	0.26%	1.49x
Banana Republic	0.05%	1.31x

Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.

Index: A comparison of the Oregon Trip Planners audience to the internet population.

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is eugenecascadescoast.org.

Website	Composition	Index
eugenecascadescoast.org	2.52%	98.53x
oregonbeachvacations.com	1.05%	96.62x
travelportland.com	1.31%	91.80x
spiritmountain.com	2.00%	90.29x
oregonstateparks.org	9.53%	90.27x
mcmenamins.com	7.45%	87.47x
oregonzoo.org	3.41%	87.47x
oregonhumane.org	3.14%	85.25x
pdxmonthly.com	7.26%	80.04x
traveloregon.com	7.17%	77.30x

Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.

Index: A comparison of the Oregon Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Oregon News.

Content Affinity	Composition	Index
Oregon News	44.47%	23.36x
National Parks	6.08%	19.33x
Pacific Northwest Sports & News Cluster	16.27%	18.25x
Backpacking	11.71%	15.37x
San Francisco Tourism	3.45%	15.26x
Pacific Northwest Information Research Cluster	14.57%	13.53x
Idaho Cluster	5.36%	13.28x
Pac 12 Sports	2.44%	11.45x
Tahoe & Reno Tourism	4.22%	10.95x
Alaska Cluster	2.53%	9.77x

Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Oregon Trip Planners audience to the internet population.

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male