Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 29.50% 25.13x
Oregon County and Local Fair Visitors 44.03% 22.59x
Montana and Idaho Trip Planners 33.29% 21.62x
Western Canada Skiers and Snowboarders 20.84% 15.72x
Camping Enthusiasts 18.61% 15.11x
Travel Book Readers 14.44% 14.99x
Washington County and Local Fair Visitors 27.94% 14.53x
Tahoe Skiers and Snowboarders 21.94% 14.45x
Gonzaga Bulldogs Fans 19.65% 14.00x
Washington Skiers and Snowboarders 24.71% 13.97x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.59x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 2.01% 48.30x
mcmenamins.com 3.71% 45.26x
oregon.gov 1.67% 41.74x
reserveamerica.com 13.17% 38.93x
kezi.com 6.04% 37.05x
statesmanjournal.com 13.82% 36.36x
kxl.com 2.00% 36.23x
opb.org 1.56% 35.90x
pamplinmedia.com 5.26% 34.80x
kpic.com 1.16% 34.78x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 0.47% 17.82x
Oregon News 42.23% 17.18x
Pacific Northwest Sports & News Cluster 8.12% 16.73x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 15.93x
San Francisco Tourism 0.09% 15.65x
Pacific Northwest Information Research Cluster 17.50% 11.33x
Idaho Cluster 5.70% 10.82x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 10.62x
Pac 12 Sports 0.76% 10.53x
Southern California Tourism 0.17% 9.15x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female