Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 29.77% 28.35x
Oregon County and Local Fair Visitors 45.13% 25.91x
Montana and Idaho Trip Planners 36.02% 24.97x
Camping Enthusiasts 20.78% 17.94x
Travel Book Readers 17.82% 17.54x
Washington County and Local Fair Visitors 30.50% 17.06x
Tahoe Skiers and Snowboarders 26.48% 16.78x
Gonzaga Bulldogs Fans 22.38% 16.33x
RV Owners and Upgraders 20.93% 16.31x
Nature and Outdoors Book Readers 15.65% 15.96x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.63x
Carhartt 0.16% 1.60x
Maurices 0.02% 1.56x
Mens Wearhouse 0.01% 1.17x
Buckle 0.01% 1.16x
Old Navy 0.01% 1.06x
Victoria's Secret 0.02% 1.02x
Journeys 0.01% 0.94x
The Childrens Place 0.01% 0.81x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is traveloregon.com.

Website Composition Index
traveloregon.com 1.13% 52.91x
oregonzoo.org 2.34% 52.72x
mcmenamins.com 3.47% 52.00x
oregon.gov 2.05% 47.06x
wta.org 1.06% 46.45x
reserveamerica.com 13.11% 42.87x
opb.org 2.29% 41.86x
kezi.com 6.24% 41.80x
kpic.com 1.27% 41.49x
kxl.com 2.29% 41.32x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 0.69% 20.49x
Pacific Northwest Sports & News Cluster 8.88% 18.43x
Oregon News 43.58% 17.87x
San Francisco Tourism 0.13% 17.14x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.09% 16.75x
Pac 12 Sports 0.41% 14.49x
Assorted Topics (Business Support ToolsForm Templates) 0.05% 14.11x
Pacific Northwest Information Research Cluster 18.38% 12.18x
Idaho Cluster 6.07% 11.10x
Southern California Tourism 0.27% 10.48x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female