Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 5.2 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 47.19% 23.85x
Oregon Ducks Fans 36.80% 22.32x
Oregon County and Local Fair Visitors 42.90% 19.43x
Western Canada Skiers and Snowboarders 25.16% 18.09x
Tahoe Skiers and Snowboarders 36.66% 17.04x
Camping Enthusiasts 30.78% 16.37x
Travel Book Readers 28.57% 16.37x
Washington County and Local Fair Visitors 33.28% 15.16x
Nature and Outdoors Book Readers 26.28% 14.65x
San Diego Activities Researchers 28.41% 14.55x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Columbia.

Location Composition Index
Columbia 0.02% 2.77x
Patagonia 0.02% 2.67x
REI 0.02% 2.27x
Carhartt 0.37% 1.66x
The North Face 0.02% 1.61x
Eddie Bauer 0.02% 1.32x
American Apparel 0.02% 1.29x
Lululemon 0.03% 1.21x
Zumiez 0.06% 1.20x
Buckle 0.04% 1.18x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is eugenecascadescoast.org.

Website Composition Index
eugenecascadescoast.org 1.57% 56.95x
oregonstateparks.org 5.73% 53.39x
spiritmountain.com 1.46% 53.05x
oregonhumane.org 2.27% 50.17x
oregonzoo.org 1.52% 49.17x
mcmenamins.com 3.61% 48.14x
traveloregon.com 6.44% 46.48x
visitredwoods.com 1.23% 45.33x
pdxmonthly.com 4.84% 45.32x
catheatres.com 1.05% 45.23x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 3.37% 19.40x
San Francisco Tourism 1.22% 17.45x
Oregon News 37.12% 16.42x
Pacific Northwest Sports & News Cluster 10.89% 15.99x
Backpacking 5.34% 13.55x
Southern California Cluster 0.47% 11.89x
Pac 12 Sports 0.96% 10.98x
Southern California Tourism 2.66% 10.96x
Idaho Cluster 5.57% 10.88x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.15% 10.84x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female