OREGON TRIP PLANNERS

Audience Size: 3.5 Million Devices

View All Audiences

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Oregon Trip Planners audience.

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest	Composition	Index
Oregon Ducks Fans	42.99%	25.82x
Montana and Idaho Trip Planners	44.67%	22.68x
Washington Skiers and Snowboarders	34.73%	16.63x
Western Canada Skiers and Snowboarders	28.96%	14.92x
Tahoe Skiers and Snowboarders	31.08%	14.31x
Camping Enthusiasts	25.45%	13.75x
Seattle Trip Planners	34.95%	13.56x
Seattle Seahawks Fans	25.11%	12.98x
Hawaii Trip Planners	27.11%	12.31x
Gonzaga Bulldogs Fans	19.52%	12.04x

Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.

Index: A comparison of the Oregon Trip Planners audience to the internet population.

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Columbia.

Location	Composition	Index
Columbia	0.03%	4.09x
Lorna Jane	0.01%	2.71x
Patagonia	0.02%	2.56x
REI	0.03%	2.22x
The North Face	0.03%	1.76x
Madewell	0.02%	1.76x
Carhartt	0.25%	1.55x
Free People	0.02%	1.54x
Joe's Jeans	0.00%	1.36x
Armani	0.02%	1.30x

Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.

Index: A comparison of the Oregon Trip Planners audience to the internet population.

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is revolutionhall.com.

Website	Composition	Index
revolutionhall.com	0.30%	69.06x
pdxparent.com	0.68%	65.98x
cinema21.com	0.44%	65.26x
oregonwild.org	0.42%	64.59x
countryvillagebothell.com	0.18%	64.43x
travelportland.com	0.91%	64.26x
garrettecustomhomes.com	0.16%	64.19x
mcmenamins.com	5.70%	63.46x
eugenecascadescoast.org	1.86%	63.24x
oregoncoasttoday.com	0.18%	63.12x

Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.

Index: A comparison of the Oregon Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is Oregon News.

Content Affinity	Composition	Index
Oregon News	44.29%	23.93x
National Parks	6.36%	19.00x
Pacific Northwest Sports & News Cluster	16.44%	18.25x
Backpacking	11.79%	15.36x
San Francisco Tourism	3.51%	14.59x
Pacific Northwest Information Research Cluster	13.99%	14.07x
Idaho Cluster	5.18%	13.78x
Pac 12 Sports	2.37%	11.83x
Tahoe & Reno Tourism	4.09%	10.88x
Alaska Cluster	2.30%	9.65x

Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Oregon Trip Planners audience to the internet population.

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age and income brackets.

Age

65+

Income

$25,000-$49,999