Dstillery Audiences

OREGON TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Oregon Trip Planners Audience

Below you'll find more information about the Oregon Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Oregon Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon Trip Planners audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 37.52% 31.68x
Montana and Idaho Trip Planners 48.08% 31.67x
Oregon County and Local Fair Visitors 43.94% 25.69x
Western Canada Skiers and Snowboarders 25.77% 24.62x
Tahoe Skiers and Snowboarders 34.31% 23.15x
Camping Enthusiasts 29.18% 22.41x
Travel Book Readers 27.32% 21.95x
Washington County and Local Fair Visitors 34.03% 19.86x
San Diego Activities Researchers 25.19% 19.53x
Nature and Outdoors Book Readers 22.96% 19.52x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Interest attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon Trip Planners audience is Columbia.

Location Composition Index
Columbia 0.02% 2.64x
Patagonia 0.01% 2.24x
REI 0.02% 1.80x
Carhartt 0.08% 1.72x
Eddie Bauer 0.03% 1.71x
The North Face 0.02% 1.41x
Madewell 0.01% 1.35x
Chicos 0.05% 1.31x
Lululemon 0.03% 1.19x
Free People 0.02% 1.14x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Location attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon Trip Planners audience is eugenecascadescoast.org.

Website Composition Index
eugenecascadescoast.org 1.73% 63.22x
travelportland.com 1.04% 59.46x
spiritmountain.com 1.53% 57.70x
mcmenamins.com 2.68% 56.75x
oregonstateparks.org 7.01% 56.26x
oregonhumane.org 2.29% 54.37x
thefair.com 1.02% 52.21x
traveloregon.com 7.11% 51.02x
portland5.com 1.67% 49.89x
visitredwoods.com 1.36% 49.46x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Web attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 4.37% 21.70x
San Francisco Tourism 1.76% 19.66x
Oregon News 39.78% 18.93x
Pacific Northwest Sports & News Cluster 12.02% 17.68x
Backpacking 6.39% 16.62x
Southern California Cluster 0.63% 12.79x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.16% 12.47x
Idaho Cluster 6.07% 12.39x
Pac 12 Sports 1.18% 11.98x
Pacific Northwest Information Research Cluster 16.05% 11.96x
Composition Percentage: The overlap percentage between the Oregon Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Oregon Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female