Dstillery Audiences

ORGANIC FOOD EATERS

Audience Size: 2.3 Million Devices

Explore the Organic Food Eaters Audience

Below you'll find more information about the Organic Food Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Organic Food Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Organic Food Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Organic Food Eaters audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 42.98% 43.43x
Shelf-Stable Food Content Readers 19.33% 42.41x
Home Kitchen Chefs 34.43% 42.01x
Gourmet Food & Wine Researchers 28.45% 40.38x
Cooking Show Fans 32.65% 39.25x
Healthy Eaters 28.60% 38.53x
Sustainable Lifestyle Enthusiasts 45.12% 38.33x
Seasonal Recipe Blog Readers 40.53% 37.95x
Healthy Snacks Shoppers 35.10% 37.93x
Home Coffee Makers 33.85% 37.54x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Interest attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Organic Food Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Organic Food Eaters audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.29x
Chicos 0.01% 1.20x
Carhartt 0.16% 1.17x
Maurices 0.03% 1.14x
Gap 0.01% 1.13x
White House Black Market 0.01% 0.97x
Mens Wearhouse 0.02% 0.97x
Victoria's Secret 0.02% 0.93x
Lane Bryant 0.01% 0.92x
American Eagle Outfitters 0.01% 0.91x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Location attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Organic Food Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Organic Food Eaters audience is signforgood.com.

Website Composition Index
signforgood.com 1.17% 48.24x
planetnatural.com 5.69% 43.50x
tenthacrefarm.com 1.54% 42.45x
familyfoodgarden.com 1.01% 41.00x
epicgardening.com 8.78% 39.88x
growagoodlife.com 7.23% 39.02x
killingthyme.net 1.38% 37.97x
shiftingroots.com 1.70% 37.92x
gardenbetty.com 3.73% 37.84x
harvesttotable.com 5.68% 37.47x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Web attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Organic Food Eaters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.62% 25.38x
Bird Watching 0.14% 24.77x
Canada Shopping - General Commerce 0.12% 22.67x
Organic Beauty & Skincare Products 0.09% 22.02x
Vegetarian Diet 10.97% 20.63x
Homesteading 4.46% 20.21x
Canada Shopping - Kitchenware 0.43% 19.93x
Low Carb Diets 4.44% 19.37x
Survival Guides 0.16% 18.63x
Canada Consumer Product Cluster 2.42% 18.46x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Content Affinity attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Organic Food Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female