Dstillery Audiences

ORGANIC FOOD EATERS

Audience Size: 4.6 Million Devices

Explore the Organic Food Eaters Audience

Below you'll find more information about the Organic Food Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Organic Food Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Organic Food Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Organic Food Eaters audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 53.08% 29.59x
Cooking Show Fans 42.31% 27.80x
Home Kitchen Chefs 45.17% 27.73x
Gourmet Food & Wine Researchers 45.58% 27.20x
Sustainable Lifestyle Enthusiasts 48.04% 26.57x
Home Coffee Makers 44.70% 26.39x
Beekeeping Enthusiasts 44.97% 25.98x
Healthy Eaters 43.74% 25.91x
Nutrition Conscious Eaters 42.90% 25.23x
Luxury Fitness Shoppers 42.18% 25.17x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Interest attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Organic Food Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Organic Food Eaters audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.32x
REI 0.01% 1.26x
Ralph Lauren 0.01% 1.13x
Talbots 0.02% 1.12x
Gymboree 0.03% 1.05x
Chicos 0.03% 1.04x
Mens Wearhouse 0.05% 1.04x
The North Face 0.01% 1.03x
Dressbarn 0.02% 1.02x
Eddie Bauer 0.01% 1.01x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Location attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Organic Food Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Organic Food Eaters audience is bonnieplants.com.

Website Composition Index
bonnieplants.com 1.67% 41.77x
extension.umn.edu 1.48% 38.77x
territorialseed.com 1.08% 38.01x
signforgood.com 1.68% 37.84x
greenmedinfo.com 1.13% 36.44x
perennials.com 1.22% 35.33x
helpfulgardener.com 1.71% 35.05x
rareseeds.com 3.14% 34.24x
planetnatural.com 8.25% 32.83x
tenthacrefarm.com 1.14% 32.69x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Web attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Organic Food Eaters audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 0.73% 21.04x
Survival Guides 0.29% 19.17x
Vegans & Animal Welfare 3.08% 18.77x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 18.41x
Bird Watching 1.16% 18.27x
Paleo & Keto Diet Enthusiasts 7.35% 17.98x
Natural Diet & Supplement Researchers 3.64% 17.82x
Homesteading 5.33% 17.60x
Plants & Gardening 35.52% 16.33x
Food Cluster 2.24% 16.28x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Content Affinity attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Organic Food Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female