Explore the Organic Food Eaters Audience
Below you'll find more information about the Organic Food Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Organic Food Eaters audience.
INTERESTS
The Organic Food Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Organic Food Eaters audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 42.98% | 43.43x |
| Shelf-Stable Food Content Readers | 19.33% | 42.41x |
| Home Kitchen Chefs | 34.43% | 42.01x |
| Gourmet Food & Wine Researchers | 28.45% | 40.38x |
| Cooking Show Fans | 32.65% | 39.25x |
| Healthy Eaters | 28.60% | 38.53x |
| Sustainable Lifestyle Enthusiasts | 45.12% | 38.33x |
| Seasonal Recipe Blog Readers | 40.53% | 37.95x |
| Healthy Snacks Shoppers | 35.10% | 37.93x |
| Home Coffee Makers | 33.85% | 37.54x |
Composition Percentage:
The overlap percentage between the Organic Food Eaters audience and the Interest attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
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APPAREL RETAILERS
The Organic Food Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Organic Food Eaters audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.29x |
| Chicos | 0.01% | 1.20x |
| Carhartt | 0.16% | 1.17x |
| Maurices | 0.03% | 1.14x |
| Gap | 0.01% | 1.13x |
| White House Black Market | 0.01% | 0.97x |
| Mens Wearhouse | 0.02% | 0.97x |
| Victoria's Secret | 0.02% | 0.93x |
| Lane Bryant | 0.01% | 0.92x |
| American Eagle Outfitters | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Organic Food Eaters audience and the Location attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
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WEBSITES
The Organic Food Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Organic Food Eaters audience is signforgood.com.
| Website | Composition | Index |
| signforgood.com | 1.17% | 48.24x |
| planetnatural.com | 5.69% | 43.50x |
| tenthacrefarm.com | 1.54% | 42.45x |
| familyfoodgarden.com | 1.01% | 41.00x |
| epicgardening.com | 8.78% | 39.88x |
| growagoodlife.com | 7.23% | 39.02x |
| killingthyme.net | 1.38% | 37.97x |
| shiftingroots.com | 1.70% | 37.92x |
| gardenbetty.com | 3.73% | 37.84x |
| harvesttotable.com | 5.68% | 37.47x |
Composition Percentage:
The overlap percentage between the Organic Food Eaters audience and the Web attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Organic Food Eaters audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.62% | 25.38x |
| Bird Watching | 0.14% | 24.77x |
| Canada Shopping - General Commerce | 0.12% | 22.67x |
| Organic Beauty & Skincare Products | 0.09% | 22.02x |
| Vegetarian Diet | 10.97% | 20.63x |
| Homesteading | 4.46% | 20.21x |
| Canada Shopping - Kitchenware | 0.43% | 19.93x |
| Low Carb Diets | 4.44% | 19.37x |
| Survival Guides | 0.16% | 18.63x |
| Canada Consumer Product Cluster | 2.42% | 18.46x |
Composition Percentage:
The overlap percentage between the Organic Food Eaters audience and the Content Affinity attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
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DEMOGRAPHICS
The Organic Food Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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