Dstillery Audiences

ORGANIC FOOD EATERS

Audience Size: 2.7 Million Devices

Explore the Organic Food Eaters Audience

Below you'll find more information about the Organic Food Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Organic Food Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Organic Food Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Organic Food Eaters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 42.46% 28.31x
Lawn & Garden Enthusiasts 46.62% 28.11x
Gourmet Food & Wine Researchers 40.75% 25.63x
Cooking Show Fans 37.56% 25.20x
Healthy Eaters 36.28% 24.78x
Eco-Conscious Consumers 36.97% 24.55x
Gluten-Free Recipe Researchers 42.86% 24.02x
Nutrition Conscious Eaters 34.37% 23.61x
Vegetarians 39.50% 22.19x
Bargain Shopping Researchers 28.98% 22.09x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Interest attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Organic Food Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Organic Food Eaters audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.44x
Club Monaco 0.01% 1.23x
Carhartt 0.19% 1.22x
Eddie Bauer 0.01% 1.17x
Columbia 0.01% 1.15x
Chicos 0.04% 1.11x
The North Face 0.02% 1.10x
LL Bean 0.00% 1.07x
Old Navy 0.05% 1.05x
Free People 0.01% 1.04x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Location attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Organic Food Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Organic Food Eaters audience is kingarthurflour.com.

Website Composition Index
kingarthurflour.com 21.79% 35.84x
minimalistbaker.com 24.24% 32.96x
globalhealingcenter.com 12.94% 30.49x
wellnessmama.com 18.30% 30.33x
onegreenplanet.org 19.03% 28.29x
drweil.com 18.41% 28.18x
craftsy.com 14.41% 27.92x
cookieandkate.com 16.51% 27.21x
melskitchencafe.com 9.10% 27.21x
pinchofyum.com 14.92% 26.91x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Web attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Organic Food Eaters audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 1.95% 21.15x
Homesteading 6.12% 20.70x
Liberal Views on Government, Finance, and Economy 6.12% 18.88x
Survival Guides 0.85% 18.15x
Organic Beauty & Skincare Products 4.92% 17.98x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.09% 17.25x
Bird Watching 2.55% 17.21x
Natural & Healthy Living Researchers 1.67% 16.84x
Vegetarian Diet 21.80% 16.83x
Vegans & Animal Welfare 8.31% 16.81x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Content Affinity attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Organic Food Eaters audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999