Dstillery Audiences

ORGANIC FOOD EATERS

Audience Size: 2.6 Million Devices

Explore the Organic Food Eaters Audience

Below you'll find more information about the Organic Food Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Organic Food Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Organic Food Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Organic Food Eaters audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 48.04% 49.57x
Home Kitchen Chefs 45.28% 48.80x
Home Coffee Makers 40.36% 48.12x
Luxury Athletic Footwear Shoppers 38.75% 45.05x
Luxury Fitness Shoppers 38.52% 45.04x
Gourmet Food & Wine Researchers 44.76% 45.03x
Cooking Show Fans 41.39% 44.76x
Healthy Eaters 39.97% 44.21x
Sustainable Lifestyle Enthusiasts 41.54% 43.38x
Eco-Conscious Consumers 36.66% 42.97x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Interest attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Organic Food Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Organic Food Eaters audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.22x
The North Face 0.02% 1.21x
Madewell 0.02% 1.21x
Dressbarn 0.04% 1.18x
Brooks Brothers 0.03% 1.16x
Jos A. Bank Clothiers 0.26% 1.15x
Urban Outfitters 0.04% 1.13x
Mens Wearhouse 0.42% 1.13x
Eddie Bauer 0.01% 1.10x
Lululemon 0.05% 1.07x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Location attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Organic Food Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Organic Food Eaters audience is seedsnow.com.

Website Composition Index
seedsnow.com 1.81% 86.40x
heirloom-organics.com 1.13% 79.36x
frontiercoop.com 1.12% 77.18x
vegetablegardener.com 1.86% 75.32x
signforgood.com 3.66% 69.51x
motherearthnews.com 2.27% 65.80x
hortmag.com 1.71% 62.29x
thetruthaboutcancer.com 1.26% 62.25x
parkseed.com 2.42% 62.22x
bonnieplants.com 6.31% 60.63x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Web attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Organic Food Eaters audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.73% 25.35x
Holistic Medicine 1.72% 25.04x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 23.83x
Bird Watching 2.21% 23.77x
Vegans & Animal Welfare 7.54% 23.70x
Organic Beauty & Skincare Products 4.60% 23.02x
Homesteading 6.73% 22.01x
Diet & Weight Loss 8.24% 21.68x
Paleo & Keto Diet Enthusiasts 20.57% 21.65x
Natural Diet & Supplement Researchers 10.54% 21.35x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Content Affinity attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Organic Food Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female