Dstillery Audiences

ORGANIC FOOD EATERS

Audience Size: 3.3 Million Devices

Explore the Organic Food Eaters Audience

Below you'll find more information about the Organic Food Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Organic Food Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Organic Food Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Organic Food Eaters audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 44.47% 29.19x
Home Kitchen Chefs 42.13% 28.59x
Gourmet Food & Wine Researchers 43.30% 27.08x
Home Coffee Makers 38.92% 26.77x
Healthy Eaters 35.87% 26.13x
Gluten-Free Recipe Researchers 40.32% 25.61x
Cooking Show Fans 41.30% 25.40x
Luxury Fitness Shoppers 37.60% 25.37x
Luxury Athletic Footwear Shoppers 37.95% 25.35x
Eco-Conscious Consumers 34.15% 25.06x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Interest attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Organic Food Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Organic Food Eaters audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.36x
REI 0.02% 1.26x
Intermix 0.01% 1.19x
LL Bean 0.01% 1.19x
Patagonia 0.02% 1.17x
Columbia 0.01% 1.16x
Madewell 0.02% 1.16x
Gymboree 0.03% 1.16x
Club Monaco 0.01% 1.16x
J. Crew 0.04% 1.13x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Location attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Organic Food Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Organic Food Eaters audience is seedsnow.com.

Website Composition Index
seedsnow.com 1.38% 69.13x
frontiercoop.com 1.11% 55.93x
vegetablegardener.com 1.82% 55.82x
signforgood.com 3.62% 52.92x
motherearthnews.com 2.27% 50.45x
hortmag.com 1.71% 48.23x
parkseed.com 2.39% 47.39x
bonnieplants.com 6.32% 47.35x
thetruthaboutcancer.com 1.27% 46.45x
territorialseed.com 1.48% 45.72x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Web attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Organic Food Eaters audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 1.71% 24.24x
Survival Guides 0.75% 20.01x
Homesteading 5.69% 19.95x
Organic Beauty & Skincare Products 4.66% 19.75x
Vegans & Animal Welfare 7.88% 19.43x
Bird Watching 2.04% 19.02x
Liberal Views on Government, Finance, and Economy 5.40% 18.91x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 18.73x
Diet & Weight Loss 8.55% 18.15x
Food Cluster 6.15% 18.09x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Content Affinity attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Organic Food Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female