Explore the Organic Food Eaters Audience
Below you'll find more information about the Organic Food Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Organic Food Eaters audience.
INTERESTS
The Organic Food Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Organic Food Eaters audience is Home Kitchen Chefs.
| Interest | Composition | Index |
| Home Kitchen Chefs | 42.46% | 28.31x |
| Lawn & Garden Enthusiasts | 46.62% | 28.11x |
| Gourmet Food & Wine Researchers | 40.75% | 25.63x |
| Cooking Show Fans | 37.56% | 25.20x |
| Healthy Eaters | 36.28% | 24.78x |
| Eco-Conscious Consumers | 36.97% | 24.55x |
| Gluten-Free Recipe Researchers | 42.86% | 24.02x |
| Nutrition Conscious Eaters | 34.37% | 23.61x |
| Vegetarians | 39.50% | 22.19x |
| Bargain Shopping Researchers | 28.98% | 22.09x |
Composition Percentage:
The overlap percentage between the Organic Food Eaters audience and the Interest attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
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APPAREL RETAILERS
The Organic Food Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Organic Food Eaters audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.44x |
| Club Monaco | 0.01% | 1.23x |
| Carhartt | 0.19% | 1.22x |
| Eddie Bauer | 0.01% | 1.17x |
| Columbia | 0.01% | 1.15x |
| Chicos | 0.04% | 1.11x |
| The North Face | 0.02% | 1.10x |
| LL Bean | 0.00% | 1.07x |
| Old Navy | 0.05% | 1.05x |
| Free People | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Organic Food Eaters audience and the Location attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
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WEBSITES
The Organic Food Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Organic Food Eaters audience is kingarthurflour.com.
| Website | Composition | Index |
| kingarthurflour.com | 21.79% | 35.84x |
| minimalistbaker.com | 24.24% | 32.96x |
| globalhealingcenter.com | 12.94% | 30.49x |
| wellnessmama.com | 18.30% | 30.33x |
| onegreenplanet.org | 19.03% | 28.29x |
| drweil.com | 18.41% | 28.18x |
| craftsy.com | 14.41% | 27.92x |
| cookieandkate.com | 16.51% | 27.21x |
| melskitchencafe.com | 9.10% | 27.21x |
| pinchofyum.com | 14.92% | 26.91x |
Composition Percentage:
The overlap percentage between the Organic Food Eaters audience and the Web attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Organic Food Eaters audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 1.95% | 21.15x |
| Homesteading | 6.12% | 20.70x |
| Liberal Views on Government, Finance, and Economy | 6.12% | 18.88x |
| Survival Guides | 0.85% | 18.15x |
| Organic Beauty & Skincare Products | 4.92% | 17.98x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.09% | 17.25x |
| Bird Watching | 2.55% | 17.21x |
| Natural & Healthy Living Researchers | 1.67% | 16.84x |
| Vegetarian Diet | 21.80% | 16.83x |
| Vegans & Animal Welfare | 8.31% | 16.81x |
Composition Percentage:
The overlap percentage between the Organic Food Eaters audience and the Content Affinity attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
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DEMOGRAPHICS
The Organic Food Eaters audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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