Dstillery Audiences

ORGANIC FOOD EATERS

Audience Size: 2.2 Million Devices

Explore the Organic Food Eaters Audience

Below you'll find more information about the Organic Food Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Organic Food Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Organic Food Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Organic Food Eaters audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 45.64% 54.16x
Home Kitchen Chefs 44.18% 51.38x
Gourmet Food & Wine Researchers 40.99% 49.72x
Home Coffee Makers 39.38% 48.76x
Cooking Show Fans 39.44% 47.49x
Sustainable Lifestyle Enthusiasts 42.05% 46.89x
Healthy Eaters 39.19% 46.50x
Gluten-Free Recipe Researchers 42.50% 46.45x
Luxury Fitness Shoppers 37.60% 46.02x
Luxury Athletic Footwear Shoppers 37.71% 45.98x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Interest attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Organic Food Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Organic Food Eaters audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.57% 1.30x
Jos A. Bank Clothiers 0.35% 1.29x
Patagonia 0.02% 1.28x
Bonobos 0.07% 1.26x
REI 0.02% 1.20x
Belk 0.01% 1.14x
The North Face 0.02% 1.10x
Club Monaco 0.02% 1.09x
Chicos 0.06% 1.08x
American Apparel 0.04% 1.01x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Location attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Organic Food Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Organic Food Eaters audience is seedsnow.com.

Website Composition Index
seedsnow.com 2.00% 63.06x
heirloom-organics.com 1.33% 56.51x
frontiercoop.com 1.01% 56.36x
gardeningblog.net 1.05% 55.58x
vegetablegardener.com 1.77% 55.30x
urbanorganicgardener.com 1.05% 54.18x
signforgood.com 3.43% 48.76x
thetruthaboutcancer.com 1.22% 46.81x
motherearthnews.com 1.99% 45.36x
hortmag.com 1.64% 44.81x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Web attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Organic Food Eaters audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 1.81% 28.62x
Survival Guides 0.74% 27.66x
Vegans & Animal Welfare 7.64% 26.40x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 24.72x
Organic Beauty & Skincare Products 4.81% 24.66x
Bird Watching 2.46% 24.63x
Paleo & Keto Diet Enthusiasts 20.42% 23.77x
Diet & Weight Loss 8.28% 23.41x
Natural Diet & Supplement Researchers 10.50% 23.40x
Homesteading 7.72% 23.18x
Composition Percentage: The overlap percentage between the Organic Food Eaters audience and the Content Affinity attribute.
Index: A comparison of the Organic Food Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Organic Food Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female