Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 54.96% 27.70x
Hunters 53.79% 27.58x
Archery Enthusiasts 46.77% 26.54x
Fishing Equipment Shoppers 45.38% 22.74x
Power Tools Shoppers 39.13% 21.59x
Xtreme Sports Fans 39.75% 21.06x
Tractor Shoppers 40.30% 20.59x
Fishing Enthusiasts 39.74% 20.57x
Quads and ATV Enthusiasts 41.46% 20.44x
Off the Grid Living Enthusiasts 40.36% 20.42x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.53x
LL Bean 0.01% 1.33x
Belk 0.02% 1.27x
Dressbarn 0.04% 1.06x
Express Outlets 0.00% 1.00x
Chicos 0.04% 0.99x
Madewell 0.02% 0.98x
Lane Bryant 0.04% 0.94x
Mens Wearhouse 0.18% 0.93x
American Eagle Outfitters 0.05% 0.93x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.13% 96.47x
bushnell.com 1.20% 95.47x
personaldefenseworld.com 2.16% 91.06x
bowhuntingmag.com 2.43% 89.12x
duckhuntingchat.com 1.32% 88.43x
marlinowners.com 1.89% 87.35x
wildfowlmag.com 1.28% 87.08x
jannsnetcraft.com 1.38% 87.05x
sportoptics.com 1.24% 86.27x
weatherby.com 2.05% 85.92x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 22.86% 32.79x
Fishing 15.33% 29.69x
Rural Living 0.40% 28.51x
Gun Enthusiast - Rifles & Ammo 32.86% 23.26x
Home Improvement Contractor 3.91% 23.25x
Survival Guides 0.86% 21.41x
Police Gear 9.26% 21.25x
Grilling 5.21% 19.51x
Texas Off-Roading 0.23% 18.87x
Gun Enthusiast - Hunting & Self Defense 39.06% 18.85x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male