Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Hunters.

Interest Composition Index
Hunters 53.77% 55.69x
Gun Rights Advocates 56.26% 55.04x
Archery Enthusiasts 46.51% 53.66x
Power Tools Shoppers 37.00% 44.05x
Off the Grid Living Enthusiasts 36.15% 43.03x
Fishing Equipment Shoppers 44.80% 42.85x
Model Aircraft and Rocket Hobbyists 38.15% 42.49x
Xtreme Sports Fans 38.67% 41.11x
Metal Detecting Enthusiasts 33.28% 40.70x
Fishing Enthusiasts 40.27% 40.63x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.09% 1.17x
Mens Wearhouse 0.37% 1.06x
Columbia 0.01% 1.06x
Dressbarn 0.03% 1.03x
Jos A. Bank Clothiers 0.21% 1.00x
Lane Bryant 0.04% 0.92x
Chicos 0.03% 0.92x
Talbots 0.03% 0.90x
Gymboree 0.01% 0.87x
The North Face 0.01% 0.86x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.30% 84.13x
bushnell.com 1.13% 83.44x
sportoptics.com 1.16% 81.72x
gunwerks.com 1.06% 79.88x
bowhuntingmag.com 2.44% 79.80x
personaldefenseworld.com 2.03% 78.81x
marlinowners.com 2.15% 78.37x
wildfowlmag.com 1.29% 78.20x
jannsnetcraft.com 1.65% 76.96x
bowhunter.com 2.09% 76.17x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 22.58% 43.34x
Fishing 16.12% 38.05x
Rural Living 0.35% 37.89x
Home Improvement Contractor 3.42% 30.76x
Gun Enthusiast - Rifles & Ammo 32.40% 30.38x
Survival Guides 0.82% 29.42x
Police Gear 9.05% 27.32x
Grilling 5.18% 24.78x
Handyman Tools 0.05% 24.33x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.31% 23.50x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male