Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Hunters.

Interest Composition Index
Hunters 52.60% 28.35x
Gun Rights Advocates 55.49% 27.75x
Archery Enthusiasts 45.92% 26.91x
Fishing Equipment Shoppers 52.07% 23.23x
Fishing Enthusiasts 42.17% 21.35x
Xtreme Sports Fans 36.95% 20.42x
Quads and ATV Enthusiasts 41.49% 20.28x
Off the Grid Living Enthusiasts 39.71% 20.12x
Tractor Shoppers 38.76% 19.90x
Jeep Vehicle Shoppers 34.44% 19.81x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.52x
Belk 0.02% 1.13x
The North Face 0.02% 1.02x
Eddie Bauer 0.01% 1.02x
Gymboree 0.02% 0.92x
Chicos 0.04% 0.91x
Journeys 0.02% 0.91x
Lane Bryant 0.03% 0.88x
Hollister 0.01% 0.87x
REI 0.01% 0.86x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is gomuddy.com.

Website Composition Index
gomuddy.com 0.30% 110.01x
mountsplus.com 0.18% 109.84x
ballisticproducts.com 0.47% 108.25x
sinclairintl.com 0.50% 108.24x
overstockbait.com 0.16% 108.23x
monstermuleys.info 0.64% 106.89x
yhm.net 0.19% 106.84x
sandsarchery.com 0.31% 106.61x
primaryarms.com 0.34% 106.42x
jgsales.com 0.25% 105.86x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 24.96% 31.56x
Fishing 17.89% 29.26x
Rural Living 0.43% 27.69x
Gun Enthusiast - Rifles & Ammo 33.48% 23.22x
Home Improvement Contractor 5.19% 21.40x
Survival Guides 0.98% 21.34x
Police Gear 8.98% 21.27x
Gun Enthusiast - Hunting & Self Defense 39.43% 19.51x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 6.30% 18.78x
Grilling 5.63% 18.30x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000