Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 54.52% 31.93x
Hunters 49.77% 31.67x
Archery Enthusiasts 43.72% 30.48x
Power Tools Shoppers 40.67% 27.83x
Off the Grid Living Enthusiasts 36.00% 26.61x
Xtreme Sports Fans 41.38% 26.29x
RV Shoppers 42.27% 26.13x
Jeep Vehicle Shoppers 40.10% 25.59x
Metal Detecting Enthusiasts 35.46% 25.45x
Pontoon Boat Researchers 39.22% 25.45x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.29% 1.37x
Belk 0.01% 1.31x
Mens Wearhouse 0.45% 1.17x
Jos A. Bank Clothiers 0.26% 1.16x
White House Black Market 0.29% 1.07x
REI 0.02% 1.04x
Johnston and Murphy 0.38% 1.01x
Talbots 0.03% 0.92x
Chicos 0.05% 0.91x
Lane Bryant 0.04% 0.89x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 3.48% 57.79x
federalpremium.com 1.29% 56.75x
savagearms.com 2.31% 55.75x
jannsnetcraft.com 1.23% 55.58x
bowhuntingmag.com 1.53% 54.89x
bowhunter.com 1.25% 54.48x
weatherby.com 1.43% 54.46x
gundigest.com 1.20% 53.55x
go2gbo.com 1.33% 53.25x
sniperforums.com 1.20% 53.15x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 15.67% 28.51x
Fishing 12.10% 25.89x
Rural Living 0.22% 25.78x
Gun Enthusiast - Rifles & Ammo 21.21% 22.74x
Home Improvement Contractor 1.93% 22.43x
Survival Guides 0.50% 21.80x
Police Gear 6.50% 19.18x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.95% 18.23x
Grilling 3.78% 17.95x
Handyman Tools 0.03% 17.88x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male