Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Hunters.

Interest Composition Index
Hunters 54.87% 30.66x
Gun Rights Advocates 56.79% 29.49x
Archery Enthusiasts 48.88% 28.81x
Fishing Equipment Shoppers 50.57% 24.17x
Power Tools Shoppers 36.34% 22.89x
Fishing Enthusiasts 41.24% 22.69x
Xtreme Sports Fans 38.56% 21.94x
Quads and ATV Enthusiasts 41.07% 21.73x
Tractor Shoppers 38.88% 21.62x
Off the Grid Living Enthusiasts 40.44% 21.46x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.55x
Belk 0.02% 1.29x
Eddie Bauer 0.02% 1.20x
Chicos 0.04% 0.93x
LL Bean 0.00% 0.89x
Old Navy 0.05% 0.89x
REI 0.01% 0.89x
Dressbarn 0.03% 0.87x
Lane Bryant 0.03% 0.84x
Gymboree 0.02% 0.83x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.30% 99.87x
benelliusa.com 1.19% 98.39x
hogueinc.com 1.13% 98.34x
bushnell.com 1.73% 95.08x
manventureoutpost.com 1.12% 94.71x
marlinowners.com 2.05% 90.36x
personaldefenseworld.com 3.04% 89.91x
jannsnetcraft.com 1.44% 89.72x
all4shooters.com 1.01% 86.59x
bowhuntingmag.com 3.12% 86.55x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 27.48% 32.82x
Fishing 17.85% 30.51x
Rural Living 0.47% 28.56x
Gun Enthusiast - Rifles & Ammo 36.60% 22.96x
Home Improvement Contractor 4.85% 22.48x
Survival Guides 1.02% 21.71x
Police Gear 9.61% 21.47x
Gun Enthusiast - Hunting & Self Defense 42.38% 19.38x
Texas Off-Roading 0.25% 18.92x
Grilling 5.99% 18.76x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male