Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 41.49% 28.69x
Archery Enthusiasts 40.58% 25.54x
Hunters 40.00% 22.64x
Work Boots & Safety Footwear Shoppers 33.49% 20.47x
Xtreme Sports Fans 33.03% 18.71x
Truck Shoppers 29.41% 16.99x
Tractor Shoppers 30.65% 16.78x
Jeep Vehicle Shoppers 27.04% 16.37x
Meat Smokers Receipe Researchers 22.12% 16.30x
Welding Tools and Supplies Shoppers 30.08% 16.03x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.50x
Maurices 0.04% 1.44x
White House Black Market 0.02% 1.05x
Dressbarn 0.01% 1.00x
Buckle 0.02% 0.99x
Victoria's Secret 0.03% 0.94x
Lane Bryant 0.01% 0.92x
American Eagle Outfitters 0.01% 0.90x
Jos A. Bank Clothiers 0.01% 0.89x
Gymboree 0.01% 0.87x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is shotgunworld.com.

Website Composition Index
shotgunworld.com 2.18% 48.97x
sniperforums.com 1.20% 48.68x
savagearms.com 1.01% 48.34x
go2gbo.com 1.72% 47.80x
qdma.com 1.48% 47.52x
shootingtimes.com 1.28% 47.24x
deeranddeerhunting.com 2.54% 47.11x
duckhuntingchat.com 1.65% 47.10x
longrangehunting.com 3.61% 46.39x
marlinowners.com 2.27% 46.17x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 9.34% 28.87x
Fishing 5.61% 25.14x
Gun Enthusiast - Rifles & Ammo 10.98% 23.59x
Gun Enthusiast - Hunting & Self Defense 15.82% 22.45x
Sports - Golf, Hunting, Fishing 0.12% 22.15x
Rural Living 0.08% 19.74x
Police Gear 0.66% 19.00x
Survival Guides 0.20% 18.62x
Auctions & Repossessions 0.09% 17.89x
Car Keys, Locks & Remotes 0.39% 17.85x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male