Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 42.85% 32.66x
Archery Enthusiasts 40.25% 29.62x
Hunters 42.30% 26.36x
Work Boots & Safety Footwear Shoppers 34.81% 22.95x
Xtreme Sports Fans 33.65% 21.49x
Tractor Shoppers 32.21% 19.48x
Truck Shoppers 30.36% 19.19x
Jeep Vehicle Shoppers 27.01% 18.97x
Welding Tools and Supplies Shoppers 30.56% 18.52x
Off the Grid Living Enthusiasts 22.83% 18.34x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 1.62x
Carhartt 0.09% 1.59x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is americanhunter.org.

Website Composition Index
americanhunter.org 1.06% 52.99x
sniperforums.com 1.26% 49.22x
go2gbo.com 1.78% 48.76x
thebiggamehuntingblog.com 1.01% 48.31x
rifleshootermag.com 1.35% 48.00x
americanrifleman.org 1.20% 47.93x
duckhuntingchat.com 1.85% 47.76x
savagearms.com 1.37% 47.69x
shotgunworld.com 3.01% 47.48x
qdma.com 2.05% 47.18x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 10.88% 30.97x
Fishing 5.79% 26.98x
Gun Enthusiast - Rifles & Ammo 12.69% 24.01x
Gun Enthusiast - Hunting & Self Defense 18.09% 22.80x
Sports - Golf, Hunting, Fishing 0.14% 22.50x
Police Gear 0.81% 20.23x
Rural Living 0.06% 19.98x
Airsoft & Paintball Equipment 0.13% 19.39x
Auctions & Repossessions 0.15% 19.02x
Car Keys, Locks & Remotes 0.62% 17.98x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male