Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 53.96% 34.59x
Archery Enthusiasts 45.01% 29.60x
Hunters 49.38% 29.58x
Gun Rights Advocates 52.50% 27.80x
Work Boots & Safety Footwear Shoppers 41.51% 25.52x
Tractor Shoppers 40.87% 25.22x
Xtreme Sports Fans 41.59% 24.64x
Power Tools Shoppers 37.45% 23.49x
RV Shoppers 37.61% 22.94x
Truck Shoppers 37.75% 22.73x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.83x
Mens Wearhouse 0.05% 1.04x
Buckle 0.01% 1.04x
Chicos 0.01% 0.99x
Old Navy 0.02% 0.88x
American Eagle Outfitters 0.01% 0.85x
Banana Republic 0.01% 0.78x
Journeys 0.01% 0.78x
Victoria's Secret 0.02% 0.78x
LOFT 0.01% 0.74x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 1.49% 53.55x
bowhuntingmag.com 1.43% 52.78x
rifleshootermag.com 2.57% 51.20x
rapala.com 1.32% 50.04x
petersenshunting.com 2.19% 49.49x
surplusammo.com 1.16% 49.10x
americanhunter.org 7.34% 48.68x
shootingtimes.com 3.31% 48.60x
sportsmanswarehouse.com 3.52% 48.59x
gun-tests.com 1.63% 48.36x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 18.75% 33.00x
Fishing 9.12% 31.10x
Texas Off-Roading 0.14% 26.65x
Rural Living 0.05% 26.12x
Gun Enthusiast - Rifles & Ammo 19.82% 25.67x
Police Gear 4.90% 23.02x
Gun Enthusiast - Hunting & Self Defense 29.16% 22.83x
Grilling 2.24% 22.17x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.45% 22.05x
Trucking 8.72% 19.94x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male