Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 48.90% 55.76x
Archery Enthusiasts 38.12% 36.34x
Military Servicemembers & Veterans 31.02% 32.79x
Nature and Outdoors Book Readers 23.86% 32.69x
Car Buyers 34.55% 32.63x
Car Collector Enthusiasts 35.60% 32.49x
Beach House Second Home Owners 9.57% 31.76x
Car Enthusiasts 34.25% 30.49x
Wyoming Cowboys Fans 25.33% 29.53x
Auto Show Enthusiasts 29.61% 28.83x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.63x
The Childrens Place 0.01% 1.32x
Maurices 0.04% 1.28x
Mens Wearhouse 0.02% 1.20x
Lane Bryant 0.01% 1.17x
H&M 0.01% 0.97x
Aeropostale 0.02% 0.96x
Lululemon 0.01% 0.96x
Chicos 0.01% 0.95x
Express 0.02% 0.95x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is wired2fish.com.

Website Composition Index
wired2fish.com 1.17% 79.08x
deeranddeerhunting.com 1.88% 76.38x
sniperforums.com 1.09% 67.71x
shootersforum.com 3.06% 63.86x
thefirearmsforum.com 1.39% 63.09x
go2gbo.com 1.94% 62.72x
longrangehunting.com 4.04% 62.18x
targetcrazy.com 1.26% 61.04x
gunnersden.com 1.38% 59.83x
glocktalk.com 2.43% 59.74x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 9.89% 41.06x
Gun Enthusiast - Rifles & Ammo 2.91% 38.00x
Sports - Golf, Hunting, Fishing 0.15% 36.01x
Gun Enthusiast - Hunting & Self Defense 13.72% 31.72x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.40% 27.81x
Fishing 4.46% 26.47x
Police Gear 0.19% 26.00x
Assorted Topics (Power Trains, Drones, Web Design) 0.15% 23.77x
Survival Guides 0.13% 23.68x
Farming & Agriculture 0.34% 23.18x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male