Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 49.63% 33.98x
Archery Enthusiasts 43.79% 28.92x
Hunters 46.44% 27.93x
Work Boots & Safety Footwear Shoppers 38.43% 25.36x
Tractor Shoppers 39.97% 23.45x
Xtreme Sports Fans 40.29% 23.05x
Truck Shoppers 36.34% 22.33x
Power Tools Shoppers 34.55% 22.14x
Quads and ATV Enthusiasts 35.78% 21.59x
Welding Tools and Supplies Shoppers 36.61% 21.53x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.67x
American Eagle Outfitters 0.01% 1.45x
Maurices 0.02% 1.44x
Victoria's Secret 0.01% 1.11x
Old Navy 0.01% 0.87x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 1.00% 52.05x
bowhuntingmag.com 1.05% 51.96x
rifleshootermag.com 1.81% 50.23x
petersenshunting.com 1.53% 49.51x
americanhunter.org 5.16% 48.75x
mcarbo.com 1.32% 48.57x
gun-tests.com 1.15% 48.40x
outdoorlimited.com 1.57% 48.15x
northamericanwhitetail.com 1.26% 48.12x
shootingtimes.com 2.36% 47.84x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 16.01% 32.22x
Rural Living 0.05% 28.27x
Fishing 8.46% 27.91x
Texas Off-Roading 0.09% 23.81x
Gun Enthusiast - Rifles & Ammo 19.46% 23.40x
Police Gear 3.67% 23.03x
Gun Enthusiast - Hunting & Self Defense 26.87% 22.12x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.90% 22.06x
Airsoft & Paintball Equipment 0.43% 19.74x
Grilling 1.75% 19.42x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male