Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 49.80% 49.86x
Archery Enthusiasts 40.79% 34.25x
Car Collector Enthusiasts 37.71% 30.70x
Car Enthusiasts 36.38% 28.91x
Wyoming Cowboys Fans 27.91% 28.02x
Nature and Outdoors Book Readers 25.31% 27.22x
Auto Show Enthusiasts 31.95% 26.98x
Work Boots & Safety Footwear Shoppers 34.96% 26.66x
Corvette Enthusiasts 35.55% 26.62x
Hunters 43.16% 26.15x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.04% 1.46x
Carhartt 0.22% 1.33x
Lane Bryant 0.01% 0.92x
Mens Wearhouse 0.02% 0.85x
Old Navy 0.02% 0.83x
Buckle 0.01% 0.82x
The Childrens Place 0.02% 0.76x
White House Black Market 0.01% 0.75x
Express 0.01% 0.67x
Victoria's Secret 0.01% 0.58x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is wired2fish.com.

Website Composition Index
wired2fish.com 2.60% 71.38x
thehuntingnews.com 1.31% 68.10x
deeranddeerhunting.com 3.60% 66.82x
northamericanwhitetail.com 1.01% 64.36x
sniperforums.com 1.46% 64.20x
shootersforum.com 3.90% 61.37x
go2gbo.com 2.48% 60.50x
longrangehunting.com 5.12% 59.71x
gunandgame.com 1.46% 59.54x
lancasterarchery.com 1.42% 59.37x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 11.72% 39.45x
Gun Enthusiast - Rifles & Ammo 5.19% 35.26x
Sports - Golf, Hunting, Fishing 0.13% 33.56x
Gun Enthusiast - Hunting & Self Defense 15.46% 31.99x
Fishing 5.16% 27.71x
Police Gear 0.31% 27.05x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.72% 25.89x
Assorted Topics (Power Trains, Drones, Web Design) 0.25% 24.56x
Survival Guides 0.18% 22.67x
Nature & Wildlife 3.93% 20.63x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male