Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 4.3 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 54.10% 29.88x
Hunters 50.69% 29.52x
Archery Enthusiasts 44.13% 29.32x
Power Tools Shoppers 38.38% 26.42x
Xtreme Sports Fans 40.66% 25.51x
RV Shoppers 40.80% 25.09x
Tractor Shoppers 43.14% 24.54x
Off the Grid Living Enthusiasts 35.76% 24.25x
Jeep Vehicle Shoppers 38.73% 23.98x
Pontoon Boat Researchers 37.92% 23.94x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.83x
Belk 0.01% 1.30x
Eddie Bauer 0.02% 1.16x
Lane Bryant 0.03% 1.00x
Buckle 0.04% 0.99x
Dressbarn 0.03% 0.98x
Chicos 0.04% 0.91x
Johnston and Murphy 0.05% 0.84x
Gymboree 0.03% 0.81x
Talbots 0.02% 0.81x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 2.48% 60.19x
weatherby.com 1.02% 59.39x
jannsnetcraft.com 1.04% 56.93x
lowrance.com 1.19% 56.26x
sportsmanswarehouse.com 6.23% 55.15x
bowhunter.com 1.25% 54.94x
bowhuntingmag.com 1.76% 54.88x
sniperforums.com 1.33% 54.18x
go2gbo.com 1.44% 53.97x
rifleshootermag.com 3.06% 53.79x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 17.54% 28.93x
Fishing 10.40% 27.59x
Rural Living 0.17% 27.21x
Gun Enthusiast - Rifles & Ammo 18.69% 24.01x
Home Improvement Contractor 1.32% 23.45x
Survival Guides 0.37% 22.55x
Grilling 3.09% 19.59x
Texas Off-Roading 0.16% 19.43x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.99% 19.33x
Discount Shopping 3.02% 19.17x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male