Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 40.61% 30.77x
Archery Enthusiasts 37.51% 27.92x
Hunters 39.81% 23.80x
Work Boots & Safety Footwear Shoppers 31.34% 21.12x
Xtreme Sports Fans 31.40% 19.95x
Meat Smokers Receipe Researchers 20.64% 18.36x
Truck Shoppers 29.39% 17.64x
Jeep Vehicle Shoppers 25.84% 17.39x
Tractor Shoppers 29.86% 17.24x
RV Shoppers 27.27% 16.81x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.47x
Maurices 0.06% 1.46x
Eddie Bauer 0.01% 1.17x
Michael Kors 0.01% 0.98x
American Eagle Outfitters 0.02% 0.98x
Gap 0.02% 0.95x
White House Black Market 0.02% 0.94x
Buckle 0.02% 0.93x
Old Navy 0.04% 0.93x
Victoria's Secret 0.03% 0.91x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is shotgunworld.com.

Website Composition Index
shotgunworld.com 1.47% 50.29x
sniperforums.com 1.09% 48.70x
go2gbo.com 1.71% 47.78x
gameandfishmag.com 1.20% 46.67x
deeranddeerhunting.com 2.25% 46.57x
duckhuntingchat.com 1.76% 46.55x
longrangehunting.com 3.35% 46.09x
marlinowners.com 2.16% 45.77x
shootersforum.com 2.48% 43.77x
huntingnet.com 3.08% 43.28x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 9.48% 29.54x
Sports - Golf, Hunting, Fishing 0.10% 26.27x
Fishing 5.00% 25.72x
Gun Enthusiast - Rifles & Ammo 7.96% 24.76x
Gun Enthusiast - Hunting & Self Defense 13.00% 23.14x
Rural Living 0.06% 23.01x
Yard Structures 0.04% 21.47x
Auctions & Repossessions 0.03% 18.95x
Police Gear 0.35% 17.33x
Survival Guides 0.16% 16.58x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male