Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 4.8 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 56.48% 34.58x
Hunters 51.17% 29.17x
Archery Enthusiasts 43.80% 29.00x
Gun Rights Advocates 54.59% 28.11x
Power Tools Shoppers 38.27% 23.83x
Xtreme Sports Fans 42.01% 23.69x
Tractor Shoppers 42.58% 23.54x
RV Shoppers 39.86% 23.05x
Off the Grid Living Enthusiasts 34.78% 22.36x
Quads and ATV Enthusiasts 39.47% 22.21x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.45% 1.69x
REI 0.01% 1.21x
Dressbarn 0.03% 1.08x
Buckle 0.05% 1.06x
Belk 0.01% 1.06x
Lane Bryant 0.03% 0.96x
Eddie Bauer 0.02% 0.90x
Talbots 0.02% 0.89x
Chicos 0.04% 0.87x
Journeys 0.07% 0.82x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is vortexoptics.com.

Website Composition Index
vortexoptics.com 1.88% 49.36x
bowhuntingmag.com 1.67% 47.13x
bowhunter.com 1.11% 46.36x
sportsmanswarehouse.com 4.75% 45.42x
eabco.net 1.01% 45.40x
rifleshootermag.com 3.06% 44.62x
rapala.com 1.53% 44.40x
go2gbo.com 1.69% 44.35x
sniperforums.com 1.59% 43.99x
longrangehunting.com 3.54% 43.59x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 19.73% 28.40x
Fishing 10.16% 27.29x
Rural Living 0.15% 26.15x
Gun Enthusiast - Rifles & Ammo 20.29% 23.04x
Home Improvement Contractor 0.98% 22.57x
Survival Guides 0.35% 21.36x
Texas Off-Roading 0.15% 19.85x
Grilling 2.85% 19.19x
Gun Enthusiast - Hunting & Self Defense 30.58% 19.10x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.97% 18.89x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male