Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 543 Thousand Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 543 thousand unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 47.59% 36.76x
Archery Enthusiasts 42.94% 32.31x
Hunters 43.76% 29.61x
Work Boots & Safety Footwear Shoppers 39.28% 26.91x
Xtreme Sports Fans 38.30% 26.08x
Tractor Shoppers 37.38% 25.13x
Power Tools Shoppers 30.69% 24.70x
Truck Shoppers 36.42% 24.46x
Jeep Vehicle Shoppers 33.01% 23.46x
RV Shoppers 33.37% 23.17x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.73x
Maurices 0.02% 1.32x
Dressbarn 0.01% 1.15x
Buckle 0.01% 1.06x
Mens Wearhouse 0.01% 0.88x
Chicos 0.01% 0.86x
Old Navy 0.02% 0.83x
Victoria's Secret 0.01% 0.74x
The Childrens Place 0.01% 0.73x
Journeys 0.01% 0.72x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is petersenshunting.com.

Website Composition Index
petersenshunting.com 1.10% 42.86x
americanhunter.org 3.75% 42.50x
outdoorlimited.com 1.14% 42.07x
eurooptic.com 1.65% 41.69x
sportsmanswarehouse.com 1.25% 40.85x
sniperforums.com 1.55% 40.83x
rifleshootermag.com 1.67% 40.17x
go2gbo.com 1.65% 40.10x
remington.com 3.58% 39.69x
armslist.com 1.27% 39.68x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 13.82% 31.70x
Fishing 7.88% 27.05x
Police Gear 2.76% 23.09x
Gun Enthusiast - Rifles & Ammo 17.24% 22.76x
Gun Enthusiast - Hunting & Self Defense 22.64% 22.01x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.29% 21.96x
Garden Power Equipment 5.91% 19.15x
Trucking 6.86% 19.01x
Farming & Agriculture 0.87% 18.75x
Auctions & Repossessions 0.50% 18.08x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male