Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Hunters.

Interest Composition Index
Hunters 54.06% 54.56x
Gun Rights Advocates 56.66% 54.41x
Archery Enthusiasts 47.07% 52.42x
Off the Grid Living Enthusiasts 36.22% 42.75x
Power Tools Shoppers 38.99% 42.39x
Xtreme Sports Fans 39.07% 40.47x
Fishing Enthusiasts 41.17% 39.93x
Model Aircraft and Rocket Hobbyists 40.70% 39.79x
Pontoon Boat Researchers 36.78% 39.28x
Metal Detecting Enthusiasts 35.06% 39.03x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.35x
Buckle 0.19% 1.22x
Mens Wearhouse 0.50% 1.20x
Jos A. Bank Clothiers 0.29% 1.15x
Chicos 0.06% 1.06x
Belk 0.01% 1.03x
REI 0.01% 0.98x
White House Black Market 0.19% 0.98x
Talbots 0.03% 0.89x
Lane Bryant 0.03% 0.86x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is bushnell.com.

Website Composition Index
bushnell.com 1.13% 101.40x
sportoptics.com 1.14% 100.54x
gunwerks.com 1.03% 99.43x
sniperforums.com 1.57% 95.77x
personaldefenseworld.com 2.00% 94.90x
bowhuntingmag.com 2.57% 94.61x
vortexoptics.com 7.07% 93.64x
wildfowlmag.com 1.37% 92.79x
federalpremium.com 2.50% 92.14x
northwestfirearms.com 1.06% 92.01x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 23.13% 44.62x
Rural Living 0.37% 38.89x
Fishing 17.59% 37.94x
Gun Enthusiast - Rifles & Ammo 32.58% 31.53x
Home Improvement Contractor 3.33% 31.31x
Survival Guides 0.82% 30.36x
Police Gear 9.36% 27.91x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.57% 24.98x
Texas Off-Roading 0.25% 24.76x
Sports - Skiing, Snowboarding 0.04% 24.66x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male