Dstillery Audiences

OUTDOORS ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Outdoors Enthusiasts Audience

Below you'll find more information about the Outdoors Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Outdoors Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Outdoors Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outdoors Enthusiasts audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 43.85% 37.09x
Archery Enthusiasts 41.08% 33.06x
Hunters 44.65% 30.12x
Work Boots & Safety Footwear Shoppers 35.66% 26.83x
Xtreme Sports Fans 35.66% 25.48x
Tractor Shoppers 34.96% 23.47x
Truck Shoppers 32.89% 23.28x
Jeep Vehicle Shoppers 30.34% 23.06x
Power Tools Shoppers 29.78% 22.17x
RV Shoppers 31.94% 21.80x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Interest attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outdoors Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outdoors Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.61x
Maurices 0.02% 1.39x
Buckle 0.02% 1.35x
Mens Wearhouse 0.01% 1.12x
Old Navy 0.02% 1.05x
Aeropostale 0.01% 0.97x
American Eagle Outfitters 0.01% 0.93x
Victoria's Secret 0.02% 0.93x
White House Black Market 0.01% 0.93x
Journeys 0.02% 0.91x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Location attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Outdoors Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Outdoors Enthusiasts audience is americanhunter.org.

Website Composition Index
americanhunter.org 1.72% 56.54x
remington.com 1.61% 53.37x
gomuddy.com 1.27% 52.61x
sniperforums.com 1.37% 52.22x
cheaperthandirt.com 1.46% 52.00x
in-fisherman.com 1.08% 51.54x
go2gbo.com 1.86% 51.35x
gunsandammo.com 1.49% 51.34x
americanrifleman.org 1.98% 51.12x
gunsinternational.com 1.23% 51.10x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Web attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outdoors Enthusiasts audience is Hunting.

Content Affinity Composition Index
Hunting 12.70% 32.89x
Fishing 6.00% 29.42x
Gun Enthusiast - Rifles & Ammo 13.86% 25.60x
Police Gear 1.39% 23.98x
Gun Enthusiast - Hunting & Self Defense 19.65% 23.27x
Airsoft & Paintball Equipment 0.21% 22.34x
Auctions & Repossessions 0.27% 21.68x
Sports - Golf, Hunting, Fishing 0.13% 21.68x
Garden Power Equipment 3.83% 21.39x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.92% 20.63x
Composition Percentage: The overlap percentage between the Outdoors Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Outdoors Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outdoors Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male